Date post: | 13-Sep-2014 |
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Education |
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It’s not just about your website…It’s about your web strategy.
eMarketing TechniquesHow to take advantage of Web 2.0 and Social
Media to grow your organization today
By Brad KleinmanWorkSmart - eMarketing
Agenda
• Introduction• Accountability• From Web 1.0 -> Web 2.0• Social Media Trends• Benefits of eMarketing• Create your Marketing System• Specific eMarketing Techniques• Q & A
4 Caveats…
• 80/20
• Water from a Firehose
• Have fun!
• Foundations
Accountability
Accountability
1. Choose a partner2. Introduce yourself3. Commit to do ONE thing you learn today4. Connect outside of this webinar5. Check up with each other - MIH
The New Web
• A user driven virtual world
– User driven content– Rich, interactive and user-friendly– Community and Social Network – Incorporation of Video and Mobile
Ex. Blogs, wikis, social networks, online video, etc
Who was the person of the year in 2006?
The New Web
Statistics & Trends
• Social media trends– Facebook over 122M, $10B value– A blog is created every half second– Over 150K videos uploaded to YouTube every day
Benefits of eMarketing
• Easy to use• Easy to quantify• Easy to customize• Easy to interact with users• Time Efficient• Cost efficient• High Return on Investment
Creating a Marketing System
eMarketing Best Practices - Microsite
1.) Make it EASY to buy2.) ENGAGE your users
3.) Make sure you GET their email
eMarketing Best Practices – Email
1. Focus on users needs (80%/20%)2. Have a call to action3. Track results and follow-up
eMarketing Best Practices – Email
• Use your prime real estate• Assume your email will be skimmed• Have an interesting subject line• Sender from name• Run a spam checker• Avoid CAPS in Subject line
eMarketing Best Practices – SEM
1. Use title tags2. Key in to your keywords3. Inbound links!
eMarketing Best Practices – SEM
• Page title• Keyword density• H1, H2, H3 tags• Bold text• Anchor text• Keyword phrase or theme for each page• Robot friendly page URL
Use Social Media