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EMBARCADERO TECHNOLOGIES Devs 2 -palooza Developers and Devices David Intersimone “David I” Vice President of Developer Relations & Chief Evangelist [email protected]
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Page 1: EMBARCADERO TECHNOLOGIES Devs 2 -palooza Developers and Devices David Intersimone David I Vice President of Developer Relations & Chief Evangelist davidi@embarcadero.com.

EMBARCADERO TECHNOLOGIESEMBARCADERO TECHNOLOGIES

Devs2-paloozaDevelopers and Devices

David Intersimone “David I”Vice President of Developer Relations & Chief Evangelist

[email protected]

Page 2: EMBARCADERO TECHNOLOGIES Devs 2 -palooza Developers and Devices David Intersimone David I Vice President of Developer Relations & Chief Evangelist davidi@embarcadero.com.

EMBARCADERO TECHNOLOGIES

About David I.• 44 years since my first program – IBM360/40, Fortran, Prime # Generator• First 8 years – real time assembly language programmer• 28 years with the developer tools group• Responsibilities:

– Global Evangelism– Tech Partner Program– MVP Program– Embarcadero Community– Developer Cheerleader

Page 3: EMBARCADERO TECHNOLOGIES Devs 2 -palooza Developers and Devices David Intersimone David I Vice President of Developer Relations & Chief Evangelist davidi@embarcadero.com.

EMBARCADERO TECHNOLOGIES

Agenda

• The Changing Client Landscape• Devices, Devices, Devices• Tool Choices• The 5 Mistakes Developers Make in Moving to Mobile• Summary• Q&A

Page 4: EMBARCADERO TECHNOLOGIES Devs 2 -palooza Developers and Devices David Intersimone David I Vice President of Developer Relations & Chief Evangelist davidi@embarcadero.com.

EMBARCADERO TECHNOLOGIES

THE CHANGING CLIENT LANDSCAPE

Page 5: EMBARCADERO TECHNOLOGIES Devs 2 -palooza Developers and Devices David Intersimone David I Vice President of Developer Relations & Chief Evangelist davidi@embarcadero.com.

EMBARCADERO TECHNOLOGIES

2013: The Client Revolution

Windows MobileMac

Today’s Unprecedented Multi-Device Landscape

1 Billion 65 Million 1 Billion+

Page 6: EMBARCADERO TECHNOLOGIES Devs 2 -palooza Developers and Devices David Intersimone David I Vice President of Developer Relations & Chief Evangelist davidi@embarcadero.com.

EMBARCADERO TECHNOLOGIES

2013+

Client Device Diversity Will Continue to Expand

Page 7: EMBARCADERO TECHNOLOGIES Devs 2 -palooza Developers and Devices David Intersimone David I Vice President of Developer Relations & Chief Evangelist davidi@embarcadero.com.

EMBARCADERO TECHNOLOGIES

The Client Revolution

An Unprecedented Multi-Device Landscape

Page 8: EMBARCADERO TECHNOLOGIES Devs 2 -palooza Developers and Devices David Intersimone David I Vice President of Developer Relations & Chief Evangelist davidi@embarcadero.com.

EMBARCADERO TECHNOLOGIES

Apple (iOS) vs Samsung (Android)

Page 9: EMBARCADERO TECHNOLOGIES Devs 2 -palooza Developers and Devices David Intersimone David I Vice President of Developer Relations & Chief Evangelist davidi@embarcadero.com.

EMBARCADERO TECHNOLOGIES

Mobile Platform Market Share

Page 10: EMBARCADERO TECHNOLOGIES Devs 2 -palooza Developers and Devices David Intersimone David I Vice President of Developer Relations & Chief Evangelist davidi@embarcadero.com.

EMBARCADERO TECHNOLOGIES

Global mobile and PC tablet shipments

Page 11: EMBARCADERO TECHNOLOGIES Devs 2 -palooza Developers and Devices David Intersimone David I Vice President of Developer Relations & Chief Evangelist davidi@embarcadero.com.

EMBARCADERO TECHNOLOGIES

Global smartphone shipments

Page 12: EMBARCADERO TECHNOLOGIES Devs 2 -palooza Developers and Devices David Intersimone David I Vice President of Developer Relations & Chief Evangelist davidi@embarcadero.com.

EMBARCADERO TECHNOLOGIES

DEVICES, DEVICES, DEVICES

Page 13: EMBARCADERO TECHNOLOGIES Devs 2 -palooza Developers and Devices David Intersimone David I Vice President of Developer Relations & Chief Evangelist davidi@embarcadero.com.

EMBARCADERO TECHNOLOGIES

What next-gen devices/gadgets do you have?

• Smart phone, Tablet• 2-in-1 devices• Home Control/Security• Automotive• Digital Health• Wearable• Gaming

Page 14: EMBARCADERO TECHNOLOGIES Devs 2 -palooza Developers and Devices David Intersimone David I Vice President of Developer Relations & Chief Evangelist davidi@embarcadero.com.

EMBARCADERO TECHNOLOGIES

Billions of Audio/Video Devices

• Media – audio, video• Capture – capturing, stopped• Position – unspecified, front, back• Flash – auto, off, on• Focus – autofocus, continuous autofocus, locked• Torch – off, on, auto• Video capture quality – photo quality, high, medium, low

Page 15: EMBARCADERO TECHNOLOGIES Devs 2 -palooza Developers and Devices David Intersimone David I Vice President of Developer Relations & Chief Evangelist davidi@embarcadero.com.

EMBARCADERO TECHNOLOGIES

Trillions of Sensors – Some Categories • Location - GPS, Static, Lookup, Triangulation, Broadcast, Dead Reckoning• Environmental - Temperature, Pressure, Humidity, Wind Speed, Wind Direction• Motion – Accelerometer (1D,2D,3D), Motion Detector, Gyrometer (1D, 2D, 3D), Speed• Orientation – Compass (1D, 2D, 3D), Inclinometer (1D, 2D, 3D), Distance (1D, 2D, 3D)• Electrical - Voltage, Current, Capacitance, Resistance, Inductance, Power, Potentiometer • Mechanical – Boolean (Switch, Array), Multi-Value Switch, Force, Scale, Pressure, Strain• Biometric – Human Presence, Human Proximity, Touch• Light – Ambient Light• Scanner - RFID, Barcode

Page 16: EMBARCADERO TECHNOLOGIES Devs 2 -palooza Developers and Devices David Intersimone David I Vice President of Developer Relations & Chief Evangelist davidi@embarcadero.com.

EMBARCADERO TECHNOLOGIES

Beyond the SmartPhone/Tablet

• Home Control/Automation– Z-Wave - http://www.z-wave.com/– Zigbee - http://www.zigbee.org/– Nest - http://nest.com/– Philips Hue - http://www.meethue.com/

Page 17: EMBARCADERO TECHNOLOGIES Devs 2 -palooza Developers and Devices David Intersimone David I Vice President of Developer Relations & Chief Evangelist davidi@embarcadero.com.

EMBARCADERO TECHNOLOGIES

Digital Health – Parks Associates Q2-2013

Page 18: EMBARCADERO TECHNOLOGIES Devs 2 -palooza Developers and Devices David Intersimone David I Vice President of Developer Relations & Chief Evangelist davidi@embarcadero.com.

EMBARCADERO TECHNOLOGIES

Sensor Based Solutions

Source: Fullpower Technologies - http://www.fullpower.com/?Page=Technology

Page 19: EMBARCADERO TECHNOLOGIES Devs 2 -palooza Developers and Devices David Intersimone David I Vice President of Developer Relations & Chief Evangelist davidi@embarcadero.com.

EMBARCADERO TECHNOLOGIES

TOOL CHOICES

Page 20: EMBARCADERO TECHNOLOGIES Devs 2 -palooza Developers and Devices David Intersimone David I Vice President of Developer Relations & Chief Evangelist davidi@embarcadero.com.

EMBARCADERO TECHNOLOGIES

Devices – Choose your Languages & Architectures

• Languages– Native Code – C++, C, Delphi, Objective-C– Managed Code – Java, C#– Dynamic/Scripting - PHP, JavaScript, Python, Ruby, Lua

• Architectures– Multi-Device / APIs– Multi-Tier– Service Oriented - HTTP/REST/JSON/XML

Page 21: EMBARCADERO TECHNOLOGIES Devs 2 -palooza Developers and Devices David Intersimone David I Vice President of Developer Relations & Chief Evangelist davidi@embarcadero.com.

EMBARCADERO TECHNOLOGIES

Current Tool Choices

AppleGoogle

Microsoft

SingleDevice

MultiDevice

ScriptedNativeVendor Tools

Web TechBased Tools

HTML5 JavaScript

Page 22: EMBARCADERO TECHNOLOGIES Devs 2 -palooza Developers and Devices David Intersimone David I Vice President of Developer Relations & Chief Evangelist davidi@embarcadero.com.

EMBARCADERO TECHNOLOGIES

Pros & Cons for Multi-Device

AppleGoogle

Microsoft

HTML5JavaScript

SingleDevice

MultiDevice

ScriptedTrue Native

ProsNative UXNative performanceSecure

ConsMultiple code basesMultiple teamsHigher dev cost

Vendor Tools

Web TechBased Tools

Page 23: EMBARCADERO TECHNOLOGIES Devs 2 -palooza Developers and Devices David Intersimone David I Vice President of Developer Relations & Chief Evangelist davidi@embarcadero.com.

EMBARCADERO TECHNOLOGIES

$ $$ $

C# or C++

.NET or MFC

C++ or Obj-C

OSX SDK

Objective-C

iOS SDK

Java

Android SDK

multiple languages, multiple codebases

Vendor tool approach to multi-device

Page 24: EMBARCADERO TECHNOLOGIES Devs 2 -palooza Developers and Devices David Intersimone David I Vice President of Developer Relations & Chief Evangelist davidi@embarcadero.com.

EMBARCADERO TECHNOLOGIES

Pros & Cons for Multi-Device

AppleGoogle

Microsoft

HTML5JavaScript

SingleDevice

MultiDevice

ScriptedTrue NativeVendor Tools

Web TechBased Tools

ProsOne teamLower dev costsFast time to market

ConsScript PerformanceNon-Native UXUnsecure

Page 25: EMBARCADERO TECHNOLOGIES Devs 2 -palooza Developers and Devices David Intersimone David I Vice President of Developer Relations & Chief Evangelist davidi@embarcadero.com.

EMBARCADERO TECHNOLOGIES

$ $ $JavaScript or C#

PlatformSDK

PlatformSDK

PlatformSDK

one language, multiple codebases

Managed/Script Code Mobile Solutions

Page 26: EMBARCADERO TECHNOLOGIES Devs 2 -palooza Developers and Devices David Intersimone David I Vice President of Developer Relations & Chief Evangelist davidi@embarcadero.com.

EMBARCADERO TECHNOLOGIES

Native Code HTML5, JavaScript, CSS3 Dalvik (Android/Java)

Titanium.Geolocation.distanceFilter = .25;Ti.Geolocation.purpose = "Callbacks Are Your Friend”;// make the API callTi.Geolocation.getCurrentPosition(function(e) { // do this stuff when you have a position, OR an error if (e.error) { Ti.API.error('geo - current position' + e.error); return; } // got the location information Ti.App.info('got a location ',JSON.stringify(e));}); JavaScript

100100110010011001001100100110010011001001100100110010

ARM Binary

Bytecode IL

JavaScript Runtime

Interpreter

Virtual Machine (VM)

Runtime

Native Scripted VM

Page 27: EMBARCADERO TECHNOLOGIES Devs 2 -palooza Developers and Devices David Intersimone David I Vice President of Developer Relations & Chief Evangelist davidi@embarcadero.com.

EMBARCADERO TECHNOLOGIES

THE 5 MISTAKES DEVELOPERS MAKE IN MOVING TO MOBILE

Page 28: EMBARCADERO TECHNOLOGIES Devs 2 -palooza Developers and Devices David Intersimone David I Vice President of Developer Relations & Chief Evangelist davidi@embarcadero.com.

EMBARCADERO TECHNOLOGIES

Trying to fit a desktop experience onto a mobile deviceMobile devices lack the facilities of a PC including• large display for easy viewing • a robust in memory cache for fast data process• external keyboard for easy typingDevelopers try to build overly complex capabilities into mobile devices:• cluttering the screen• draining device resources• impacting the end user experience

How to avoid it• identify the high value actions within the app that are most likely to be used

• design only for these requirements• ensure users can complete them with minimum taps• set a maximum tolerance for the no. of steps a user has to take to complete an action

• Learn the most common app types and stick to those, until you are really expert

Mistake #1

Page 29: EMBARCADERO TECHNOLOGIES Devs 2 -palooza Developers and Devices David Intersimone David I Vice President of Developer Relations & Chief Evangelist davidi@embarcadero.com.

EMBARCADERO TECHNOLOGIES

Not making the mobile user experience your top priority• With hundreds of thousands of apps your users have lots of choices• If your app is not easy to use people will avoid it• Users don’t not come back after a poor initial user experience

How to avoid it• Focus on a good user experience design• Show users prototypes of the app on actual mobile devices for regular feedback• Ensure users can complete tasks with minimum taps• Ensure that you have satisfied their main requirements before releasing the app

Mistake #2

Page 30: EMBARCADERO TECHNOLOGIES Devs 2 -palooza Developers and Devices David Intersimone David I Vice President of Developer Relations & Chief Evangelist davidi@embarcadero.com.

EMBARCADERO TECHNOLOGIES

Mistake # 3Too much get between your app, the OS and the Hardware

• Shave every possible millisecond off response time• Utilize all relevant capabilities offered by the device• A mobile app dev platform that abstracts away device details delivers only the common denominator of functionality across devices

How to avoid it• Build a “True Native App” means your app is optimized for a particular OS• “True Native App” is also optimised for the particular hardware• Skip wrappers like JVMs that abstract away control of fine grained capabilities• Code directly to the device whenever possible

Page 31: EMBARCADERO TECHNOLOGIES Devs 2 -palooza Developers and Devices David Intersimone David I Vice President of Developer Relations & Chief Evangelist davidi@embarcadero.com.

EMBARCADERO TECHNOLOGIES

Building separate apps for different platformsBuilding apps with separate codebases for different platforms can lead to multiple issues• Many of your end users own multiple devices• Your app may perform differently on each device• With separate apps features get released and bugs get fixed at different times• Results in out of sync scenario – confusing to users• Managing multiple codebases results in extra development work an higher overhead

How to avoid itSingle codebase that is complied and optimized for different platforms and device form factors• You will deliver a more consistent user experience across all devices• Realise significant savings with fewer resources required for development, QA and delivery

Mistake #4

Page 32: EMBARCADERO TECHNOLOGIES Devs 2 -palooza Developers and Devices David Intersimone David I Vice President of Developer Relations & Chief Evangelist davidi@embarcadero.com.

EMBARCADERO TECHNOLOGIES

Mistake # 5Not doubling down on securityRelying on device or network security measures to protect your data can be hazardous• Take active measures to protect data that is resident on the device• Take active measures to protect data passed in communications and service calls• Java, JavaScript and Android are notorious hacker targets

How to avoid it• For key interactions code directly to the device• Include your own security precautions to reduce the risk of third party attacks• Encrypt sensitive data stored on the device

Page 33: EMBARCADERO TECHNOLOGIES Devs 2 -palooza Developers and Devices David Intersimone David I Vice President of Developer Relations & Chief Evangelist davidi@embarcadero.com.

EMBARCADERO TECHNOLOGIES

RAD STUDIO XE5

Delphi – Win/Mac/iOS/AndroidC++Builder – Win/Mac (ios,Android Winter 2013)

Page 34: EMBARCADERO TECHNOLOGIES Devs 2 -palooza Developers and Devices David Intersimone David I Vice President of Developer Relations & Chief Evangelist davidi@embarcadero.com.

EMBARCADERO TECHNOLOGIES

Multi-Device True Native

AppleGoogle

Microsoft

HTML5 and JavaScript

SingleDevice

MultiDevice

ScriptedNative

Multi-DeviceTrue Native

Embarcadero

ProsNative UXNative performanceSecure

ProsOne teamLower dev costsFast time to market

Page 35: EMBARCADERO TECHNOLOGIES Devs 2 -palooza Developers and Devices David Intersimone David I Vice President of Developer Relations & Chief Evangelist davidi@embarcadero.com.

EMBARCADERO TECHNOLOGIES

$

Future

Delphi and C++*

FM Framework

One team, One codebase* C++ planned for end of 2013

RAD Studio XE5 – multi-device ready

Page 36: EMBARCADERO TECHNOLOGIES Devs 2 -palooza Developers and Devices David Intersimone David I Vice President of Developer Relations & Chief Evangelist davidi@embarcadero.com.

EMBARCADERO TECHNOLOGIES

Device

36

RAD Studio XE5- Enterprise Ready

FM

InterBase or

SQLLite

FireDAC

DataSnap

OracleMSSQLDB2Sybase& more...

YourApp

REST

ServerMethod

s

FireDAC

C++ or Delphi

REST

REST

REST

REST

REST

REST

Page 37: EMBARCADERO TECHNOLOGIES Devs 2 -palooza Developers and Devices David Intersimone David I Vice President of Developer Relations & Chief Evangelist davidi@embarcadero.com.

EMBARCADERO TECHNOLOGIES

Windows Developer Survey – Dimensional Research

• Overwhelming majority of Windows developers must add mobile to their existing app development strategy– 85% of respondents receive requests for mobile apps– 99% say existing apps must continue to be supported

• Android is the most requested platform among Windows developers– 83% of the requests for mobile app have Android support as a requirement

• HTML5 and JavaScript are not the solution of choice for mobile apps– 85% of respondents say native apps are best for end users– 74% of those who used HTML5 and JavaScript have had challengesDimensional Research (UK) Q3 2013 Survey – 1,337 Windows Developers

http://embt.co/DRSurvey

Page 38: EMBARCADERO TECHNOLOGIES Devs 2 -palooza Developers and Devices David Intersimone David I Vice President of Developer Relations & Chief Evangelist davidi@embarcadero.com.

EMBARCADERO TECHNOLOGIES

Summary

• Most devices (available today) are app ready• Service integrations are standardized on REST/JSON• You (developers) are the center of this Universe and will

be for years to come!

Page 39: EMBARCADERO TECHNOLOGIES Devs 2 -palooza Developers and Devices David Intersimone David I Vice President of Developer Relations & Chief Evangelist davidi@embarcadero.com.

EMBARCADERO TECHNOLOGIES

Q&A

Page 40: EMBARCADERO TECHNOLOGIES Devs 2 -palooza Developers and Devices David Intersimone David I Vice President of Developer Relations & Chief Evangelist davidi@embarcadero.com.

EMBARCADERO TECHNOLOGIES

Resources• Apple Developer - http://developer.apple.com/• Android Developers - http://developer.android.com/• Z-Wave Alliance - http://www.z-wavealliance.org/• Zigbee Alliance - http://www.zigbee.org/• VeraLite - http://www.micasaverde.com/• Pebble Watch - http://developer.getpebble.com/• Leap Motion - http://www.leapmotion.com/developers• Philips Hue - http://www.meethue.com/• Nest - http://nest.com/• FullPower Technologies - http://www.fullpower.com/• Sphero - http://www.gosphero.com/• Parrot AR Drone - http://ardrone2.parrot.com/• Ford Developer Program - https://developer.ford.com/• GM Developer Program - https://developer.gm.com/

Page 41: EMBARCADERO TECHNOLOGIES Devs 2 -palooza Developers and Devices David Intersimone David I Vice President of Developer Relations & Chief Evangelist davidi@embarcadero.com.

EMBARCADERO TECHNOLOGIES

THANK YOU

[email protected]@davidi99

blogs.embarcadero.com/davidi/


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