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INTRODUCING LIVE IDTVA tour of business plan features
Internet TV
integrating internet TV and ecommerce channels
Emerging online TV revenue business models(New advertising formats, ecommerce and media approaches) Achieve 7.21m hits a day and 2.6bn hits a year
producing 5 ongoing serials and 20 themed shows processing 26.34m transactions - 0.25 to 5% charge
Live TV
Venues & Events Fashion & Design
Travel &
Tourism Music & Artists Cinema & Arts eLive & Club Causes
Live iDTV
(Content shown is figurative)
eB
ePay
eL
Live TV
Venues & Events
Fashion & Design
Travel & Tourism Music & Artists
Cinema & Arts eLive & Club Causes
Live iDTV
(Content shown is figurative)
eBePayeL
Integrated Applications:
Live TV Venues & Events
Fashion & Design
Causes
eLive & Club
Cinema & Arts
Music & Artists
Travel & Tourism
eBookings
Live iDTV
(Content shown is figurative)
eB
ePayeL
lifestyle and ecommerce TV channels
Internet TV
Innovation in ecommerce and media
reality shows and direct online sales
Live TV
Media productions supporting ecommerce
FREE VIEW
SUSTAINED ON CONSUMPTION
GRADUAL GROWTH ON DEMAND
SCALING QUALITY ON REVENUE
Internet TV
7 Channels
Live Webcasting and VoD
Channel Development Pace
In-house to studio productions
• VENUES & EVENTS CHANNEL »• TRAVEL & TOURISM CHANNEL »• FASHION & DESIGN CHANNEL »• MUSIC & ARTISTS CHANNEL »• CINEMA & ARTS CHANNEL » • ELIVE & CLUB CHANNEL »• CAUSES CHANNEL »
7 CHANNELS WEBCASTING AND VOD ECOMMERCE AND MEDIA
Live TV
• VENUES & EVENTS CHANNEL »
LIVE WEBCASTINGEVENTS ORGANIZATION
EBOOKINGS AND ETICKETING
Internet TV
Live TV
• TRAVEL & TOURISM CHANNEL »
LIVE VIDEO TOURSTOURS ORGANIZATION
VIRTUAL TRAVEL AGENCY
Internet TV
Live TV
• FASHION & DESIGN CHANNEL »LIVE FASHION SHOWS
FASHION SHOWS ORGANIZATION
VIRTUAL STORES AND SHOWROOMS
Internet TV
Live TV
• MUSIC & ARTISTS CHANNEL » LIVE PERFORMANCES
RELEASES AND MUSIC EVENTSVIRTUAL STORES AND
ETICKETING
Internet TV
Live TV
• CINEMA & ARTS CHANNEL »PREMIERES AND TRAILERSVIRTUAL ARTS AND
EXHIBITIONSVENUES EBOOKINGS AND
ETICKETING
Internet TV
Live TV
• ELIVE & CLUB CHANNEL »
LIVE CLUB EVENTSACTIVITIES ORGANIZATION
VIRTUAL CLUB AND EBOOKING
Internet TV
Live TV
• CAUSES CHANNEL » LIVE CAUSES WEBCASTING
SOCIAL CONSCIENCE VIDEOSCAUSES EVENTS ORGANIZATION
Internet TV
Live TV
Live iDTV – Internet TV (Content) ePay – Payments and Transfers
eBooking – Reservations eLive and LiveMC – Social Networks
Live Cause – Social Conscience
LiveiDTV
ePay
eBookings
eLive
LiveCausesLive iDTVPlatform
LiveiDTV.com
Internet TV – eCommerce
Social ConsciencePayments
Reservations
Social Network
eL
ePay
eB
Live Dynamic PlatformLive iDTV is an internet TV and ecommerce platform integrating social media networks and virtualizing businesses installing IPv cameras and realizing low-cost media productions.
Live Entertainment
Social Media
Virtual Adventure
Events Organization
eCommerceInternet TV
Live iDTV Mission and Purpose
Live iDTV mission and purpose is to produce TV entertainment, virtual adventures, real-time video streaming and organize dynamics to achieve a satisfactory and repetitive user experience (UX).
Live iDTV Infrastructure and PlatformLive iDTV technological infrastructure and platform is designed to build and develop integrated internet TV and ecommerce channels, social media applications and virtualize e-businesses placing IPv digital cameras for interactivity.
Live EntertainmentSocial Media
e-CommerceEvents Organization
Virtual Adventures
Internet TV
Live Sites and Social Media
www.LiveiDTV.comOur main site is LiveiDTV.com. It will contain 7 lifestyle and ecommerce TV channels and will be integrated with LiveMemberClub.com and LiveCauses.org.
e-Commerce
LiveiDTVLive Entertainment
Virtual Adventure
Live Sites and Social Media
www.LiveMemberClub.comLive Member Club, “Live MC”, is our Social Media Network. Its purpose is to promote social dynamics among users and members supporting e-commerce and loyalty programs for business customers.
Events OrganizationLiveMC
Member Club
Live Sites and Social Media
www.LiveCauses.org“Live Causes” is our social responsibility area focused on supporting social causes. Its purpose is to promote social conscience and awareness by organizing events and other activities.
LiveCausesSocial Conscience
Live Functions and Social Media Appswww.eLive.*“eLive” (eL), button and function, is our integrated social network application (i.e. subdomain). It will support “LiveMC” with a club events agenda and groups video conferencing for real-time interaction.
eLive TV Channel
eLive - eLSocial Network
Video Conferencing
eL
ePay
Live Functions and Ecommerce Appswww.ePay.*“ePay” (eP), button and function, is our integrated payments and transfers system application (i.e. subdomain). It will be integrated with the sites to support ecommerce transactions acting as a wallet.
e-Commerce
ePay - ePPayments
Transfers
Live Functions and Ecommerce Appswww.eBookings.*“eBookings” (eB), button and function, is our integrated bookings and reservations system application (i.e. subdomain). It will be integrated with the sites to support ecommerce operations.
e-Commerce
eBookings - eBBookings
Reservations
eB
Live Users, Content and Locations
Social Conscience
200.000 to 1m users in UK & Spain
1.8m to 8m users in Europe & America
1m to 6m users in Asia & Africa
3m to 15m users Worldwide
LiveiDTV
LiveMC
LiveCauses
Live Users
Live UsersOccupation students and professionals
User level social media and internet savvy
Access from home, mobile phones and work
Activity use entertainment and marketing
User type consumers and businesses
Live Content
Live ContentLive Shows and Events
Live Tours and Adventures
Live Fashion and Designers
Live Members and Social Media
Live Music and Artists Profiling
Live Content Live Content and TV Shows Production The main content sources are of four different types: In-house programmed feeding system.
Users content, video and home media productions.
Business customers content and media productions. Live iDTV low-cost media productions.
Live Content
Live Content and TV Shows ProductionIn-house programmed feeding system:
Video/Live feeding and RSS from sites, channels, youtube, etc.
Users share content: Content, video and home-made media productions. (In-house and users home production)
Live Content Live Content and TV Shows Production
Business customers low-cost media productions:
In-house marketing productions. Live events streaming. Real-time shows production.
Live iDTV low-cost media productions:
PR and publicity for business customers.
Live events streaming and video shows.
Ongoing serial programs and shows.
Reality shows focused on lifestyle activities.
(Reality shows focused on lifestyle and business activities)
• VENUES & EVENTS CHANNEL »Live serials and shows worldwide, mainly promoting venues
CHEFS IN THE WORLD
BARMEN IN THE WORLD
VENUES IN THE WORLD
EVENTS IN THE WORLD
Live cuisine shows from the best chefs
Live cocktail and wine shows
Live restaurants, bars and clubs shows
Live music, arts and fashion events shows
Live TV
• TRAVEL & TOURISM CHANNEL » Live serials and shows worldwide, mainly promoting
destinations TRAVEL IN THE WORLD
ADVENTURE IN THE WORLD
NATURAL RESERVES IN THE WORLD
NEW DESTINATIONS IN THE WORLD
Live travel shows from travelers worldwide
Live tours with tour guides worldwide
Live travel from natural reserves
Live travel from new destinations
Live TV
• FASHION & DESIGN CHANNEL »Live serials and shows worldwide, mainly promoting brands
FASHION TRENDS IN THE WORLD
FASHION DESIGNERS IN THE WORLD
FASHION WEEKS IN THE WORLD
FASHION SHOWROOMS IN THE WORLD
Live shows from fashion gurus
Live shows from best designers
Live fashion weeks worldwide
Live shows at best showrooms
Live TV
• MUSIC & ARTISTS CHANNEL » Live serials and shows worldwide, mainly promoting artists
MUSIC TRENDS IN THE WORLD
DJS IN THE WORLD
NEW BANDS IN THE WORLD
SINGERS AND MUSICIANS IN THE WORLD
Live shows from music gurus and artists
Live shows from best DJs worldwide
Live shows from best new bands
Live shows from solos and groups
Live TV
• CINEMA & ARTS CHANNEL » Live serials and shows worldwide, mainly promoting films and
artsFILMS IN THE WORLD
FILMMAKERS AND STUDIOS IN THE WORLD
ARTS IN THE WORLD
EXHIBITIONS IN THE WORLD
Premieres and trailers from films worldwide
Live shows from filmmakers and studios
Live shows from art gurus and artists
Live shows from venues and exhibitions
Live TV
• ELIVE & CLUB CHANNEL » Live events from members worldwide promoting club and
lifestyle VENUE EVENTS IN THE WORLD
TRAVEL EVENTS IN THE WORLD
FASHION EVENTS IN THE WORLD
MUSIC EVENTS IN THE WORLD
Live parties events for members
Live travel events for members
Live fashion events for members
Live music events for members
Live TV
• CAUSES CHANNEL » Live serials and shows worldwide promoting social conscience and causes
CAUSES AND MOVEMENTS IN THE
WORLD
VOLUNTEERING IN THE WORLD
LIVE CAUSES EVENTS IN THE WORLD
MOVEMENTS THAT HAVE CHANGED THE WORLD
Live shows from organizers
Live shows from volunteers
Live events supporting causes
Live shows and videos
Live TV
Live Locations
Live LocationsStarting-Up: London and Madrid
Growth: Berlin, Paris, Milan, NY, LA, Miami, Buenos Aires, Sao Paulo, Mexico DF, Moscow and others
Expansion: Beijing, Shanghai, Hong Kong, Delhi, Mumbai, Tokyo, Yokohama, Osaka, Bangkok, Singapore and Dubai
Business Planning Internet TVWithin a fast working pace in a 60-month period it projects to generate £25.6m by direct online sales, franchising and licensing.It aims to reach 15m users and consumers within 21 countries establishing operational bases in main cities.
Business Strategy:Fast Growth & High Returns
Technology:Infrastructure & Platform
Financials: 5 Year Results & Ratios
BUSINESS STRATEGY:FAST GROWTH & HIGH RETURN
Fast Growth and High ReturnOur fast growth and high return business strategy aims to develop a considerable number of business opportunities.
We will develop revenue streams creating business models partnering established firms (JV and M&A) and on our own.
Businesses models as eFashion, eDesign, eEvents, eVenues, eTravel, eTours, eArtists, eMusic, eCinema, eArts, eClub and many others.
Fast Growth & High Return
eFashion
eEvents
eTravel
eArtists
Live Brands and Trade Marks
LiveiDTV
Brands
Live Fashion
™
Live Travel™
Live Cinema
™
Live Club™
Live Artists
™
Live Music™
Live Venues
™
Live Fashion™ Live Venues™ Live Travel™
Live Music™ Live Cinema™
Live Artists™ Live Club™
Live Branding Development Strategy
Brands to develop gradually Partnering specialized firms as customers-investors and as Joint Ventures
Live iDTV includes several main revenue streams and brands to develop widely: 1- Live iDTV – VoD / Live TV –
lnternet TV.2- ePay – Real-time online payments.3- eBookings – Direct bookings system. 4- eLive – Social network and social club. 5- Live Member Club (LiveMC). 6- Live Causes/ eCauses.7- Live Productions/ Live Media/ eMedia. 8- Live Factory/ eFactory – SaaS & Web. 9- Live Artistic/ eArtistic – Artists Rep.
10- Live Fashion/ eFashion.11- Live Travel/ eTravel. 12- Live Events/ eEvents / Venues / eVenues.13- Live Music/ eMusic. 14- Live Editions/ eEditions. 15- Live Radio/ eRadio. 16- Live Conferences/ eConferences. 17- Live Talk/ eTalk.18- Live Market / eMarket.
Live Branding Development Strategy
Live iDTV has 4 main core brands :
Main LiveiD
TV Brands
Live iDTV™
eL™ eLive
ePay™
ePayments
eB™ eBooking
s
Live iDTV™ eB™ - eBookings
eL™ - eLive
ePay™ - ePayments
Business Development Targets Users, consumers and main business
customers:
Model a 15m users and consumers base with an average expenditure of £19,4 per month and £233,3 per year.
Develop a main business customer base of 960 B2B firms, focusing mainly on SME distributors within targeted industries, and establish a final B2C business customer matrix of 35.000 firms.
Business Development Targets Costumer revenues, growth and market
share:
Provide an average revenue for main B2B business costumers of £44.444 per month, £533.333 per year, and for final B2C business customers of £8.333 a month, £100.000 a year.
Support continuous growth of main business customers (distributors) to reach a B2B market of £512m integrating and developing their online B2C business clients achieving a total final market of £3.5bn.
Business Development Targets Transactions and distribution: Process in year 5 26.337.449 transactions with an
average charge from 0.25% (payments) to 5% (distribution) operating and distributing in 21 areas (EMEA, America and Asia):
Year 1 – 1.309.156 transactions operating in 2 areas: UK and Spain.
Year 2 – 2.510.288 transactions operating in 6 areas: Europe and America.
Year 3 – 5.555.556 transactions operating in 12 areas: EMEA and America.
Year 4 – 14.917.695 transactions operating in 21 areas: EMEA, America and Asia.
Business Development Targets Communication and Media: Achieve in year 5 7.21m hits per day, 2.6bn hits per
year and 10‰ hit efficiency (10 hit-into-click/lead conversions out of 1000) producing 5 ongoing serials and 20 themed shows:
Year 1 - 717.246 hits per day, 261.8m hits per year and 5‰ hit
efficiency.
Year 2 - 1.203.563 hits per day, 439.3m hits per year and 6‰ hit efficiency.
Year 3 - 2.283.105 hits per day, 833.3m hits per year and 7‰ hit efficiency.
Year 4 - 5.108.800 hits per day, 1.86bn hits per year and 8‰ hit efficiency.
Business Strategy
Opportunity Identification
Partnerships and Alliances
Product Development
Worldwide Implementati
on
Exploiting Existing Market
New Business
Opportunities
Franchising Licensing
Business
Growth
Growth: Europe & America
Expansion: Asia & Africa
Initiation: UK & Spain
Initi
atio
n – U
K &
Spai
n
Starting-up:
London and Madrid
Grow
th –
Euro
pe &
Am
ericaGrowth:
Berlin, Paris, Milan, NY, LA, Miami, Buenos Aires, Mexico DF, Sao Paulo,
Sydney, Moscow and
others. Expa
nsio
n –
Asia
& A
fricaExpansion:
Beijing, Shanghai,
Hong Kong, Delhi, Mumbai,
Tokyo, Yokohama,
Osaka, Bangkok,
Singapore, Dubai and
others.
UK - London
Spain - Madrid
Starting-up
Europe• Berlin• Paris• Milan
North America• NY• LA• Miami
Australia• Sidney
Russia• Moscow
South America• Buenos Aires• Sao Paulo• Mexico DF
Growth
China• Beijing• Shanghai
India• Delhi• Mumba
i
Middle East• Dubai• Emirates
Japan• Tokyo• Yokoha
ma• Osaka
Others in Asia• Bangkok• Singapore
Expansion
TECHNOLOGY:INFRASTRUCTURE & PLATFORM
The i-Live PlatformOur cutting edge technological infrastructure and platform is defined as “i-Live”: integrated Social, Media and Ecommerce Technologies.
Social Media
e-Commerce
Media Production
Virtualization
The i-Live PlatformOur purpose is the development of commercial internet TV integrating social networks and virtualizing e-commerce platforms.
Social Media
e-Commerce
Media Production
Virtualization
The i-Live PlatformIts particulars are low-cost media productions, cloud media servers, a matrix of distribution channels and networks, CMSs for developers, easy-to-use apps for users and affordable ecommerce solutions.
Social Media
e-Commerce
Media Production
Virtualization
Coding&
Implementation
Automated
Modeling&
Design
i-Live Engineering
Software and Business Engineering
eCommerce
Internet TV
i-Live Technology i-Live Technology is based on LAMP (Linux, Apache, MySQL and PHP), IPTV (Internet Protocol TV), HBBTV (Hybrid Broadcasting Broadband TV) and IPv (Internet Protocol Video) technologies integrating data- centric database architectures and layered designed interfaces.
i-Live Technology i-Live Technology aims to develop innovative applications and systems, social networks, low-cost TV and ecommerce channels producing media serials and shows, state of the art business architectures, integrated media and ecommerce platforms and other features.
i-Live Technology Our ongoing innovation and R&D program defined as i-Live R&D is focused mainly on image treat, software engineering automation and low-cost media production.
i-Live R&D Program New functionality development.
New ecommerce approaches.
New media approaches.
Low-cost video / TV and content production.
User experience (UX) improvement.
Distribution, logistics and production systems.
i-Live R&D Program New functionality development:
Video production and image treat focused on developing new ecommerce, media and marketing feasible approaches.
Development of hybrid programming languages based on Java, Visual Basic, Adobe, XML and other technologies.
Combined and integrated multi channel-server-layer features to support ajax, real-time streaming and multi casting-connectivity to enhance user experience and media-ecommerce capability.
i-Live R&D Program New ecommerce approaches:
VoD automated sales - Videophone sales and customer service - Videophone windows shopping - Virtualized markets with 3D models - Animated point of sales with virtual graphical adventures (games) - On click items purchase while watching Media productions (image treat) allowing select items on screen.
State of the art marketing and emailing with automated lead generation developing matrices of sites and affiliation programs.
i-Live R&D Program New media approaches:
Multimedia productions in 3D to animate virtual ecommerce with graphical adventures (games) focusing on promotion and retention programs inviting users to participate.
Low-cost media productions coordinating industries in-house serial shows with postproduction training staff for recording and presenting while focusing on artistic management and edition.
i-Live R&D Program Low-cost video / TV and content production:
In-house video productions at business premises with IPv6 cameras training key staff from HR customer structures to support webcasting while focusing on postproduction for quality editions to enhance marketing and ecommerce.
Automated content production system: programming feeding, selecting sources and controlling external uploading for quality.
i-Live R&D Program User experience (UX) improvement:
Interactivity by games and virtual graphical adventures (to influence consumption), social development by multi-conferencing, direct
purchases by real-time video connectivity and others.
i-Live R&D Program Distribution, logistics and production systems:
Systems of auto production, auto edition and similar integrated with marketing programs, improving Revenue Management and Just in Time Systems.
(state of the art in logistics and distribution)
FINANCIALS:5 YEARS RESULTS & RATIOS
Financial Highlights First 5Years
Profit and Loss Projection
Financial Highlights First 2Years Starting-up stage:
In Year 1 revenue of £1.27m with losses of £400,000.
In Year 2 revenue of £2.44m reaching break-even.
Financial Highlights Year 3 and 4 Growth stage:
In Year 3 £5.4m revenue with £1.25m profit (EBIDTA) entering new markets in Europe, USA and South America.
In Year 4 £14.5m revenue and £5.4m profit (EBIDTA) developing operations intensively in new markets and exploiting existing ones.
Financial Highlights Year 5
Expansion stage:
In Year 5 £25.6m revenue and £8.58m profit (EBIDTA) expanding to China and Indian markets.