Emily Johnson

The City of Kettering Parks, Recreation and Cultural Arts Department

Public Relations/Marketing InternshipMay 15 – August 15

Communications/Marketing Manager, Claudine Heizer

Terry Rentner

September 8, 15

Table of Contents

Kettering Activities Guide Page 2-3

Play Kettering App Page 5-6

Facebook Art Page 7

Press Releases Page 8-9

Events Calendar Page 10-11

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I worked mainly and directly out of the Kettering Activities Guide, the activities guide

was the complete list of all activities, drop-in schedule recreation complex, events and

camp information. The activities guide provided all of the information that I was to use to

promote and publicize the events and courses provided. The activities guide is mailed to

all Kettering Residents quarterly throughout the year. I had the opportunity to copy edit

the fall activities guide, to make sure there were no spelling errors, all page numbers

were correct and all information were correct. This is the main way that Kettering

residents has a knowledge of Kettering Activities, courses and events.

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The Play Kettering App’s purpose was to give

Kettering Residents and Kettering Recreation

members to be able to access Kettering

Recreation Complex information with their smart

phone. The goal of creating the app was to make

visiting the recreation complex and other

Kettering parks easier to promote residents and

members attendance. By adding in drop-in

classes’ schedules, directions and hours of

operations, membership scan-in, news and

announcements we hope to make visiting the

Kettering recreation complex easier. Helping

pioneer development with this app the true

impact of this app will be seen in a few months

and be measured by, new memberships, drop-in class enrollment, and overall

attendance of the rec. complex.

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The Facebook Art was created for new or low enrolled classes and events, to create an

eye catching visual that would prompt parents to enroll their children in whatever

promotion that we were selling at the time. We focused around families participation

with a very of ages to promote family activities and enrolling. The Facebook Art would

also be displayed on the monitors in the Recreation Complex, Arts Centre and

government buildings in hopes of informing and promoting Kettering activities among

Kettering residents.

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For Immediate Release For more information callMay 22, 2015 Claudine Bennett

296-3379

Dino Dig

Can you dig it? The City of Kettering Department of Parks, Recreation and Cultural Arts host Dino Dig, Saturday June 13th at Delco Park with sessions at 10 a.m. and 11a.m. Children ages 2-7 can become a paleontologist for the day. Little ones can dig up dinosaur bones and fossils that may be millions of years old, by using tools and putting together clues. Dino Diggers can enjoy day of dinosaurs with dinosaur crafts and activities.

Pre-Registration is required and is first come first serve. Fee: $5/Kettering resident; $7/non-residents. Registration now at PlayKettering.org. Delco Park is located at 1700 Delco Park Dr, Kettering, OH 45420. For more information, call 937-296-2587 or visit playkettering.org

- end -

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Over my time at Kettering PCRA I wrote numerous press releases, they were focused

on free events that Kettering was putting on aimed at usually young children and

families. Although I wrote numerous press releases, not all were published but some

were, they were published the exact way I formatted and wrote them. Some were

picked up by the Dayton Daily News, local newspaper, and had full articles inspired by

the press releases and PRCA activities. Quickly writing numerous releases and knowing

they would published how I wrote them made me inspired to avoid errors and improved

my writing skills. Although I was surprised by how short and concise the PRCA press

releases were they were helpful.

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November Events

LEGO ClubMonday, November 2 – November 30, 6 – 7 p.m.Kettering Recreation Complex

Join us for this hands-on class where children design and create buildings, machines, and other constructions out of LEGOS. Express creativity while exploring concepts of science, engineering and architecture. Climb aboard and build some exciting ways to get from here to there or explore concepts of inertia, force, mass, acceleration, and more. All bricks and materials are supplied and not taken home by the participants. Age(s) 6 – 10. Fee: $35/resident; $45/non-resident.

Basic Self-Defense Education – “R.A.D.”Tuesday, November 3 – November 24, 6 – 9 p.m.Kettering Police Department & Barnes Gym

The RAD program is a national program formally titled, “Rape, Aggression, Defense Systems.” Participants will learn realistic self-defense tactics and techniques. RAD is a comprehensive course for females that begins with awareness, prevention, risk reduction and avoidance while progressing on the basics of hands-on defense training. Instructed by Lee Sanders, Kettering Police Department and Certified RAD Instructor. Call Lee Sanders at 296-2555 to reserve a spot. First class of each session meets at the Kettering Police Department, 3600 Shroyer Road. Last 3 classes of each session will meet at Barnes Gym. Age(s): 14+ years old or 11 - 13 years old with adult. Fee: $25; $10/additional family member.

Parent and Child PaintingThursday, November 5 – December 3, 5:30 – 7 p.m.Rosewood Arts Centre

Parents and children get colorful in this class. Explore various different paint media while spending some quality creative time with your kids. Projects will consist of watercolor, acrylic and tempera paintings.*Class will not meet on Nov. 27. Age(s) 5- 10. Fee: $45/resident; $55/non-resident

Free Fridays Group Ice Skating ClassesFriday, November 6, 4 – 5 p.m. Kettering Ice Arena

If you have never skated or taken a class but always wanted to try to skate, this is your chance! Lesson participants do not have to be new to skating; the free classes are for anyone who would like to attend. Due to availability sign up is first come/first serve to the first 8 participants on the day of the event. There will be signup sheet and waivers to fill out at the skate rental counter in the ice arena. There are two lessons at 4 - 4:30 p.m. and 4:30 – 5 p.m.

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One of my assignments was to create a calendar for every month creating a

course and event schedule of the activities of that month. The events were focused

around parent and children activities, encouraging family activities and bonding within

the city of Kettering. These calendars were made to be placed in Kettering Public

Schools Elementary and Middle Schools, this is an effective tool to reach out to

Kettering’s PRCA target audience. It would be my task to go through the catalog to find

what fit the guidelines and would be marketable to younger children, pre-teens and their

families. I would create the information for the calendar then send it to the

Administrative support to create the poster to be sent out. This was not only effective for

the PRCA department but is an appreciated piece of information for parents and

children in the Kettering community.

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