Date post: | 16-Jul-2015 |
Category: |
Government & Nonprofit |
Upload: | nidos |
View: | 54 times |
Download: | 2 times |
Our Experience of UK Aid Match
• Submitted unsuccessful application in 2013
• Proposal Development
• Due Diligence
• Appeal & Communication Plan
Approach to communications plan
• Great feedback and experience from 2013 application
• Met DFID representatives, previous successful
applications
• Took advise on language
• Built on our niche and strengths
• Built a plan that was focussed and deep
1 newspaper, 1 grass roots agency, 1 specialist publication
Developing the appeal
• Language and messages developed first
• Focus on what people understand – cancer
• Focus on what motivates - children
• Evidence of need- People stories
• Sought and took advice
• Developed a sustainability message for each
donation amount
Opportunities to View
• Promised 2,039,645
• Actual 2,219,276
• Managing communications partners not easy
• We would have been just under target if not for
additional flood coverage
• DFID emphasis on activities being delivered
The Appeal
• Fundraising appeal and communications plan running
parallel (eg. opportunity to give in newspapers)
• Focus on a few large gifts & lots of small ones
• Grass roots, informed community events
• 50% income came from 2 donors
• 3,470 donors in total
• Median gift £25
Results and Impact
• £1,037,000 raised
• Project fully funded
• Improving health &
well-being
• Reducing poverty
• Empowering
women & girls
Results and Impact• METHOD project fully funded
• Communications partners pleased and relationships developed
• Donors reported that they gave more because of UK Aid Match opportunity
• Donors reported that they chose the appeal because of UK Aid Match
• Donors are informed about and engaged with the project
Conclusions
• Ask questions
• Listen to advice
• Grow with feedback
• Work with partners you know and trust
• Know your niche
• Keep in touch with DFID throughout
• Be flexible – flood appeal