AProject Study Report
onTraining undertaken at
Seema Sandesh
Titled“Employee Satisfaction towards the facilities and
services provided by Seema Sandesh ”
Submitted in partial fulfillment for theAward of degree of
Master of Business Administration
Submitted by:-Harshinder Kaur ChawlaROLL NO: 11MAVXX612
Submitted to:- Dr. Ruhi Sethi H.O.D , MBA
2011-13
SHRI ATTAM VALLABH JAIN GIRLS COLLEGE(Institute of management & technology)
Sudama Nagar, Hanumangarh Road, Sri Ganganagar- 335001(Raj.)
SHRI ATTAM VALLABH JAIN GIRLS COLLEGE (Institute of management & technology)
PREFACE
Without practical training, management education is meaningless so long with the
theory; practical training is provided to management students to expose them to the
actual working environment of any organization. Such training provides a framework of
knowledge relating to the concepts and practices of the assigned topics in the
organization.
The summer training is an integral part of the course curriculum of two-year full time
course management. In this the student is in the position to analyze the integral working
of an organization with mature eyes and understand the dynamics in a much better
manner.
This particular project has been conducted at Seema Sandesh. The objective of the
project is to know about the satisfaction level of employees.
I have done a employee satisfaction survey on employees of Sri Gnaganagar office of
Seema Sandesh.
ACKNOWLEDGEMENT
I have taken efforts in this project. However, it would not have been possible without the
kind support and help of many individuals and would like to extend my sincere thanks to
all of them.
I am highly indebted to Dr. Shridhar Sharma (MD Seema Sandesh ) and Dr. Nikita
Sharma (Management Faculty) for their guidance and constant supervision as well as
for providing necessary information regarding the project & also for their support in
completing the project.
I would like to express my gratitude towards my parents, my teachers & members of
Seema Sandesh for their kind co-operation and encouragement which help me in
completion of this project.
I would like to express my special gratitude and thanks to industry persons for giving me
such attention and time.
My thanks and appreciations also go to the people who have willingly helped me out
with their abilities
Executive Summary
Employee satisfaction is the terminology used to describe whether employees are
happy and contented and fulfilling their desires and needs at work. Many measures
purport that employee satisfaction is a factor in employee motivation, employee goal
achievement, and positive employee morale in the workplace.Factors contributing to
employee satisfaction include treating employees with respect, providing regular
employee recognition, empowering employees, offering above industry-average
benefits and compensation, providing employee perks and company activities, and
positive management within a success framework of goals, measurements, and
expectations.Simply put employee satisfaction is a measure of how happy workers are
with their job and working environment. Keeping morale high among workers can be of
tremendous benefit to any company, as happy workers will be more likely to produce
more, take fewer days off, and stay loyal to the company. There are many factors in
improving or maintaining high employee satisfaction, which wise employers would do
well to implement.Organizations understand that employee job satisfaction and
engagement are important to their business sustainability. In today’s uncertain
economy, the best-performing employers know that taking their employees’ pulse and
linking it to their business goals will help companies succeed and put them at a
competitive advantage.
From my study i summed up the following
1. Employee satisfaction is largely a function of:a) monetary payb) How employees are treated in the organisationc) Possibility of career growthd) On the nature of co workers
2. Employee take a task outside there comfort zone as a challenge they want to beat, provided it doesn’t stretch their limit too much.
3. A good team makes a days work a lot easier.
4. Less tenured employees (especially those who have recently joined the
organisation) are prone to respondent’s bias as they are eager to paint a
pretty picture and confirm to the cliché of “all is well”.
CONTENTS
1. Introduction to the Industry
2. Introduction to the Organization
3. Research Methodology
3.1 Tittle of the Study
3.2 Duration of the project
3.3 Objective of the study
3.4 Type of Research
3.5 Sample Size and method of selecting sample
3.6 Scope of Study
3.7 Limitation of Study
4. Facts and Findings
5. Analysis and interpretation
6. SWOT
7. Conclusion
8. Recommendation and Suggestions
9. Appendix
10. Bibliography
CHAPTER 1
INTRODUCTION TO THE INDUSTRY
INTRODUCTION TO THE PRINT MEDIA INDUSTRY
1.1 Overview of the industry
1.2 Product lines and consumer behavior
1.3 How newspaper works
1.1 Overview of the Industry
Printing is a process for reproducing text and image, typically with ink on paper using a
printing press. It is often carried out as a large-scale industrial process, and is an
essential part of publishing and transaction printing. Indian print media is one of the
largest print media in the world. The history of it started in 1780, with the publication of
the Bengal Gazette from Calcutta. James Augustus Hickey is considered as the "father
of Indian press" as he started the first Indian newspaper from Calcutta, the Calcutta
General Advertise or the Bengal Gazette in January, 1780. In 1789, the first newspaper
from Bombay, the Bombay Herald appeared, followed by the Bombay Courier next year
(this newspaper was later amalgamated with the Times of India in 1861). The first
newspaper in an Indian language was the Samachar Darpan in Bengali. The first issue
of this daily was published from the Serampore Mission Press on May 23, 1818. In the
same year, Ganga Kishore Bhattacharya started publishing another newspaper in
Bengali, the Bengal Gazetti. On July 1, 1822 the first Gujarati newspaper the Bombay
Samachar was published from Bombay, which is still extant. The first Hindi newspaper,
the Samachar Sudha Varshan began in 1854. Since then, the prominent Indian
languages in which papers have grown over the years are Hindi, Marathi, Malayalam,
Kannada, Tamil, Telugu, Urdu and Bengali. The Indian language papers have taken
over the English press as per the latest NRS survey of newspapers. The main reason is
the marketing strategy followed by the regional papers, beginning with Eenadu, a
Telugu daily started by Ramoji Rao. The second reason is the growing literacy rate.
Increase in the literacy rate has direct positive effect on the rise of circulation of the
regional papers. The people are first educated in their mother tongue as per their state
in which they live for e.g. students in Maharashtra are compulsory taught Marathi
language and hence they are educated in their state language and the first thing a
literate person does is read papers and gain knowledge and hence higher the literacy
rate in a state the sales of the dominating regional paper in that state rises. The next
reason is localization of news. Indian regional papers have several editions for a
particular State for complete localization of news for the reader to connect with the
paper. Malayala Manorama has about 10 editions in Kerala itself and six others outside
Kerala. Thus regional papers aim at providing localised news for their readers. Even
Advertisers saw the huge potential of the regional paper market, partly due to their own
research and more due to the efforts of the regional papers to make the advertisers
aware of the huge market. The Indian Newspaper industry is one of the largest in the
world. It publishes the largest number of paid-for titles [2] in the world. In 1997, the total
number of newspapers and periodicals published was 41705, which include 4720
dailies and 14743 weeklies. The highest numbers of newspapers was published in
Hindi, 16864. Newspapers in India are measured on two parameters, circulation and
readership. Circulation is certified by the Audit Bureau of Circulations which is an
industry body. It audits the paid-for circulation of the member newspaper companies.
Readership is estimated by two different surveys, The Indian Readership Survey (IRS)
and the National Readership Survey (NRS). List of players in the industry • The Times
of India • Dainik Jagran • Malayala Manorama • The Hindu • Deccan Chronicle • Ananda
Bazar Patrika • Amar Ujala • Dainik Bhaskar • Hindustan Times • Hindustan • Eenadu •
The Economic times. • The New Indian Express • The Telegraph • Deccan Herald
Categorization of players in the industry Category Players Dailies Deccan Chronicle,
The Times of India, The Hindu, Aaj Tak, India Abroad, Deepika Global, Asian Age
Business The Economic Times, The Financial Express, Business Line, Business dailies
Standard Weeklies and The Week, Outlook, India Today, Asha kiran, Panchjanya
weekly Monthlies Regional Andhra Pradesh: Deccan Chronicle, Andhra Bhoomi, Hindi
Milap Delhi: Hindustan Times, Pioneer Maharashtra: Bombay Mid-day, Lokmat Times,
Sakaal , Loksatta West Bengal: The Telegraph, The Statesman Film related Filmfare,
Screen, Planet Bollywood, Indian Express Bollywood Scoop, Apun Ka Choice, Indian
Television, RedifIndia, Film Trip, Star Dust Computer PC Quest, Cyber India, Data
Quest, Voice & Data, Computers Today, related Express Computer, Silicon India Others
The Onion, India Today Plus, Des Pardes, India Together, Teens Today, Andhra Jyothi
in telugu, Wow Hyderabad, Zee Premiere, Showtime, Arcade, JAM, India Talkies Brief
profile of players in the industry The Times of India The Times of India (TOI) is a
popular English-language broadsheet daily newspaper in India. It has the widest
circulation among all English-language daily newspapers in the world, across all formats
(broadsheet, compact, Berliner and online). It is owned and managed by Bennett,
Coleman & Co. Ltd. which is owned by the Sahu Jain family. In 2008, the newspaper
reported that (with a circulation of over 3.14 million) it was certified by the Audit Bureau
of Circulations as the world's largest selling English- language daily newspaper, placing
as the 8th largest selling newspaper in any language in the world. According to the
Indian Readership Survey (IRS) 2008, the Times of India is the most widely read
English newspaper in India with a readership of 13.3 million. This ranks the Times of
India as the top English newspaper in India by readership. According to COM Score,
TOI Online is the world's most-visited newspaper website with 159 million page views in
May 2009, ahead of the New York Times, The Sun, Washington Post, Daily Mail and
USA Today websites. The Times of India is published by the media group Bennett,
Coleman & Co. Ltd. This company, along with its other group companies, known as The
Times Group, also publishes The Economic Times, Mumbai Mirror, the Navbharat
Times (a Hindi-language daily broadsheet), the Maharashtra Times (a Marathi-language
daily broadsheet). The Times is self-declared as a liberal newspaper, and is sometimes
described as irreverent. The Times of India is printed from the following places: TOI
press are in Sahibabad, Ahmedabad, Bhubaneswar, Bengaluru, Bhopal, Chandigarh,
Chennai, Delhi, Goa, Guwahati, Hyderabad, Indore, Jaipur, Kanpur, Kolkata, Lucknow,
Mangalore, Mumbai, Mysore, Nagpur, Patna, Pune, Ranchi, Surat. Total Average
Circulation for 2008: 3,433,000 copies Supplements The Times of India comes with
several city-specific supplements, such as Delhi Times, Calcutta Times, Bombay Times,
Hyderabad Times, Kanpur Times, Lucknow Times, Indore Times, Nagpur Times,
Bangalore Times, Pune Times, Ahmedabad Times and Chennai Times, The Times of
South Mumbai, The Times of Doon, Meerut Plus, Haridwar Plus , Bhopal Plus . Other
regular supplements include: Times Wellness (Saturdays) – Times Wellness focuses on
solutions to health issues and guidance to better living Education Times (Mondays) –
Education Times caters to the ever-expanding student community and learning
experience, as a career guidance, counselor and adviser.. Times Ascent (Wednesdays)
– Editorial of Times Ascent, Centers on human resource development and the impact
and implications on business and society. ZIG WHEELS – ZigWheels.com is an
automotive website reviewing, discussing, features and interviews on Indian vehicles.
Times Life (Sundays) – Times Life is the supplement which is feature driven What's Hot
(Fridays) – Focus on latest happenings/events. Special pages created for channels and
details of programmes Rouge (Saturdays) – Concentrates on women's interest areas.
Dainik Jagran Dainik Jagran is the Worlds Largest Read Newspaper and the Number
One Hindi Newspaper in India. It is the world’s largest read news paper and is one the
largest newspapers in the world. It was the brainchild of the aggressive freedom fighter
Mr. Puranchandra Gupta. The first edition was launched in Jhansi in 1942 and in 1947
Dainik Jagran shifted its headquarters to Kanpur and thus launched its second edition.
In this new, dynamic world of Indian media Dainik Jagran is an iconic brand. More than
55.7 million people reach out for Dainik Jagran making it the largest read daily of India.
Dainik Jagran’s 37 editions carve a huge swathe across eleven states – Madhya
Pradesh (Bhopal, Indore, Gwalior, Jabalpur, Ratlam, Satna & Saugor) along with the
states of Uttar Pradesh, Uttarakhand, Punjab, Haryana, Bihar, Jharkhand, Himachal
Pradesh, Delhi, West Bengal and Jammu & Kashmir . Some supplements offered by the
Dainik Jagaran are: Jhankaar, Yatra, Sangini, Josh, Nai Rahein, E - PAPER
Jagran.com has various channels on its website focusing on different information needs
of its users. On the website the latest news in Hindi more than 30 times a day. In
addition to news, they also have more than 30 other channels on their website
including: Junior Jagran - A colored, bilingual, weekly tabloid catering to the taste of the
youngsters and teenagers of 13–19 years age group.. Khana Khazana - A cookery
channel targeted at household women who cherish cooking. Jagran Yahoo! Khana
Khazana is a complete resource of multi cuisine recipes and quick cooking tips.
Channel Sakhi - The Sakhi is a premium women’s channel targeted at upwardly mobile
and outgoing women in the upper socio-economic class. The channel highlights the role
of women in modern times and helps them in coping with the outside world. Josh - A
monthly supplement of jagran.com which is concentrating on educational content,
career related queries, personality development, and updates on science and
technology. Cine Maza- A popular Bollywood news and reviews channel of Jagran.com
giving information on Bollywood, top 5 releases, Box office hits, fact files of actors and
actresses with biographies and latest releases. The Hindu The Hindu is a leading
English-language Indian daily newspaper with a circulation of 1.45 million and is the
second-largest circulated daily English newspaper in India after Times of India, and
slightly ahead of The Economic Times. According to the Indian Readership Survey
(IRS) 2008, The Hindu is the third most-widely read English newspaper in India (after
Times of India and Hindustan Times) with a readership of 5.2 million. It has its largest
base of circulation in South India, especially Tamil Nadu headquartered at Chennai
(formerly called Madras). The Hindu was published weekly when it was launched in
1878, and started publishing daily in 1889. The Hindu became, in 1995, the first Indian
newspaper to offer an online edition. The Hindu is published from 13 locations -
Bangalore, Chennai, Coimbatore, Delhi, Hyderabad, Kochi, Kolkata, Madurai,
Mangalore, Thiruvananthapuram, Tiruchirapalli. Achievements The Hindu has many
firsts in India to its credit, which include the following 1940 - First to introduce colour
1963 - First to own fleet of aircraft for distribution 1969 - First to adopt facsimile system
of page transmission. 1980 - First to use computer aided photo composing 1986 - First
to use satellite for facsimile transmission 1994 - First to adopt wholly computerized
integration of text and graphics in page make- up and remote imaging 1995 - First
newspaper to go on Internet 1999 - Becomes India national news paper Supplements
and features Mondays - Metro Plus, Business Review, Tuesday - Young World,
Education, Book Review, Improve Your English, Wednesdays - Job Opportunities,
Thursdays - Metro Plus, Science, Engineering, Technology & Agriculture, Friday -
Friday Features, Saturday - Metro Plus Weekend, Sunday - Weekly Magazine, Open
Page, Literary Review Daily features - This day that age, Religion, The Hindu
Crossword, Sudoku Online presence. The Hindu was the first newspaper in India to
have a website, launched in 1995. Deccan Chronicle Type Daily newspaper Format
Broadsheet Owner Deccan Chronicle Holdings Ltd. Editor A T Jayanti Founded 1938
Language English Headquarters Hyderabad, India Circulation 1,349,959 Daily Website
www.deccanchronicle.com The Deccan Chronicle is a daily newspaper published
through the Andhra Pradesh, Karnataka and Tamil Nadu states of India. It is published
in English. The newspaper's name derives from the originating place Deccan regions of
India. Other supplements by it are TV Guide, Sunday Chronicle, Chennai and
Bengaluru Chronicle. It also supplies other weekly features like School chronicle, Teen
Chronicle, Sunday chronicle, etc. Eenadu Eenadu, headquartered in Hyderabad, India,
is the largest circulated Telugu news daily in the state of Andhra Pradesh. According to
NRS (National Readership Studies) 2005 it has got a readership of 1,134,000 and is the
third most circulated regional language daily and 10th most circulated daily in India.
Eenadu (meaning "Today" in Telugu) was founded by the Indian media baron Ramoji
Rao in 1974. It has played a role in either crowning or dethroning governments in
Andhra Pradesh. It has also successfully adapted the latest publishing and
communication technologies into the Telugu language. Eenadu's rapid expansion
enabled diversification of its portfolio by venturing into numerous other markets such as
finance and chitfund (Margadarsi chits), foods (Priya Foods), film production (Usha
Kiran Films), film distribution (Mayuri Films), and a group of television channels (ETV).
All the businesses are organized under Ramoji Group. History As with any other
publication, Eenadu too had its share of struggles. When launched in Vishakapatnam, it
wasn't able to sell more than 3,000 copies a week. Eenadu found itself struggling to
become a daily publication ranked amongst other popular rival publications. By 1975,
Eenadu managed to achieve its target of becoming a daily publication. However, it was
popular in regions and rivalry was still an issue. In a period where the company needed
vision to drive and expand it any further. Eenadu hired a new set of directors to be part
of its key decision and management group which drove it towards what it is today being
the top read, highly circulated newspaper. Mr. Ramoji rao's growth from no where to
every where, is amazing. His name became a household name. Every one in Andhra
Pradesh knows Ramoji Rao. He is an inspiration for many young business people.
Though Eenadu is a highly circulating news paper, they have a healthy competition with
other circulating news papers Vaartha,Sakshi (magazine), and Andhra Jyoti. Dainik
Bhaskar . Dainik Bhaskar is a Hindi-language daily newspaper of India. It was started in
year 1958 from Bhopal, the capital city of Madhya Pradesh. Its current editor is Ramesh
Chandra Agrawal. Dainik Bhaskar is published from many cities of North and Central
India: Bhopal, Indore, New Delhi, Lucknow, Nagpur, Akola, Raipur, Gwalior, Jabalpur,
Jaipur, Ajmer, Jabalpur, Satna, Varanasi, Ahemedabad. In Gujarat, and Western
Madhya Pradesh the Gujarati Version of the newspaper is also published as Divya
Bhaskar. Dainik Bhaskar Group publishes a varied range of magazine helpful in many
ways, like 'Aha zindgi' a magazine based on highlighting the positive features of life.
The company also runs English newspaper DNA in partnership with Zee Group. History
Dainik Bhaskar was first published in Bhopal and Gwalior of the central province. The
newspaper was launched in year 1956 to fulfill the need for a Hindi language daily, by
the name Subah Savere in Bhopal and Good Morning India in Gwalior. Later in year
1957, it was renamed as Samachar Kranti, and then again in year 1958 as Bhaskar
Samachar. Finally in year 1960, it was published as Dainik Bhaskar. There were only
100 prints of the news paper on the first day of its publication, a figure which increased
by 69566 within a week and rose to over 2.5 million prints daily in 2008.
1.2 PRODUCT LINES AND CONSUMER BEHAVIOUR
Complimentary and substitutes products Complimentary good for print media is
advertisements as it gives high revenues. Substitutes for print media are radio,
television, e-papers, online newspaper, door to door campaigns, exhibition, and
pamphlet distribution. Product description and range of products Newspapers uses
column of varying width. Some have six columns per page, while others have eight or
nine which affects the size, shape, and costs of an ad. Newspaper space rates vary with
an advertiser’s special requests, such as preferred position or color.
1.3How newspapers work
Newspapers are the original form of broadband communication, a distinction not always recognized in the age of the Internet. Long before we had computers, television, radio, telephones and telegraph, newspapers were the cheapest and most efficient way to reach mass audiences with news, commentary and advertising. Newspapers, from their beginnings as hand-printed "broadsheets", have been a true random-access medium -- readers can move easily and quickly through the different sections of a newspaper, returning to them days or even weeks later. And because a newspaper's "software" consists of a common language, it possesses a universal and timeless quality. For example, a newspaper published before the American Revolution is as readable today as it was in 1775!
It is safe to say that newspapers are not about to follow the Morse telegraph into oblivion. Newspapers are a portable, convenient medium. No one lugs a computer monitor to the breakfast table to get the morning news. And, newspapers are proving surprisingly adept at reinventing themselves for today's readers by emphasizing good design, color photography and detailed stories that report and interpret current events.
If you take the time to see how a newspaper reproduces itself every 24 hours, you will find it fascinating! Many different individuals and departments contribute to a process that resembles a river with numerous tributaries. Among these streams are five with daily importance to a newspaper's readers -- news, editorial, advertising, production and distribution
1.3.1 NEWS
Reporters are a newspaper's front-line eyes and ears. Reporters glean information from many sources, some public, such as police records, and others private, such as a government informant
Some reporters are assigned to beats, or an area of coverage, such as the courts, city hall, education, business, medicine and so forth. Others are called general assignment reporters, which means they are on call for a variety of stories such as accidents, civic events and human-interest stories. Depending on a newspaper's needs during the daily news cycle, seasoned reporters easily shift between beat and general-assignment work. (New reporters once were called cubs, but the term is no longer used.) In big newspapers there are separate reporters such as crime reporter, political reporter (which can be further divided into reporters who only cover the BJP or reporters which only cover the Congress), entertainment event reporter report who only cover social issues etc. In small newspapers reporters often tend to cover everything in their assigned area. In small newspaper reporters also double up as photographers whereas in big newspaper reporters and photographer are two different people who need not necessarily meet on the job. Both can go and cover an event and the photographer can notify the report or the e via a phone call to check his email for photos regarding an event.
In Seema Sandesh various journalist from various places like Sri Gnaganagar , Jaipur , Bikaner , Raisinghnagar , Padampur , Karanpur , Kesrisinghpur ,Jaitsar ,Vijaynagar , Anupgarah etc. send their reports to Sri Gnaganagar and Jaipur offices. In far flung areas some distribution agencies double up as reporters
1.3.2 EDITORAL
The editing process consists of two sub process:
1. Editing the reports sent by the report
2. Writing the editorial
1.3.2.1 Editing the reports sent by the reporters
Seema Sandesh has a number of reporters (sometime distribution agents double as reporters).The report from the reporter’s desk moves to the editor’s desk via fax or email. In the pre internet era reports were sent to the editor by post, telegram or drop boxes.
Seema Sandesh Innovation : Drop boxes (resembling in shape and size to standard complain boxes) marked Seema Sandesh were put up in various places in the Sri Gnaganagar city such as railway station , bus stand , gol bazaar etc . Any reporter residing in and covering d interior towns and villages would give his report to someone from his town who was making a trip to the city and that guy would drop the report in any of drop boxes. The reports would then be collected from the boxes.
So what does the editor do? Well, he edits. He edits the reports sent by the reporters. A two page report sent by d reporters might need to be compacted or expanded. The report may have the important information at its end, and then the editor would juggle its content to bring the important information in the beginning of the report.
1.3.2.2 Writing the editorial
A newspaper publishes its views on current events -- both local and national -- on its editorial pages. This is where editorials, unsigned commentary that reflects the collective position of the newspaper's editorial board, appear. Editorials are not news, but rather reasoned opinion based on facts. For example, editorials may criticize the performance of public officials such as the mayor, the police chief, or the local school board; conversely, editorials may praise others for their civic contributions. Whatever
the topic, newspapers hope their editorials will raise the level of community discourse. In Seema Sandesh the main editorial is written in the Sri Gnaganagar office and the same is replicated in the Jaipur edition.
Ss also carry a daily features page (page 2) which has:
Krishi Sandesh:Agriculture and farming specific news on Monday Swasteh Sandesh :Health related news on Tuesday Madhyantar: Miscallenous articles on Wednesday Sahitaya Sandesh: Literary news on Thursday Yuva, siksha , khel sandeshYouth centric news on Friday Mahila Sandesh: Women’s special on Saturday And a Sunday supplement
The Monday’s feature is Seema Sandesh ‘s USP. It makes Seema Sandesh popular among rural people, giving it an edge over other newspapers. The articles for the features page come in from various news agencies which are then edited by the features editor. The editor may cut or edit the information in the article but he does not add his views in the article as the article is printed in the author’s name and not the editor’s. For senior editor at Seema Sandesh editing is a largely paper and pencil work whereas the newbies use their mightier than sword desktops.
1.3.3 PRODUCTION
The production process contains of two processes:
Composing and page setting
Printing
Composing:
It is the process of preparing each individual article/report sent by the editor in a manner fit to be printed in a newspaper. In the yester years of letter press printing composing was a herculean task.
Now a day all you need is computer and software. In Seema Sandesh Pagemaker is used for composing each article as well as setting all the articles on a page (page setting).
Printing
Printing usually starts at 12:00 AM. The detailed printing process is explained later in this report.
1.3.4 Distribution
Getting the newspaper from the press to the reader falls to the distribution division. Large newspapers publish two, three or even four editions, all of which must be ready to leave the newspaper plant at a certain time. The first edition, sometimes called the bulldog edition, goes to the outer limits of the newspaper's circulation area. This may be several counties or even an entire state. Later editions contain progressively fresher news and go to smaller areas. The final edition, which goes to press after midnight, contains the latest news but covers the smallest geographical area, usually a city.
In Seema Sandesh the circulation department caters to the task of delivering bundles of copies of newspaper to the distributors, both in the city and outside of it.. Newspapers are dispatched from Seema Sandesh’s printing press to various distributors in the city of printing( Sri Gnaganagar and Jaipur) and in far flung areas such as Bikaner , Raisinghnagar , Padampur , Karanpur , Kesrisinghpur ,Jaitsar ,Vijaynagar , Anupgarah etc. Hawkers employed by independent distributors deliver them (using bicycles) at the subscriber’s home or office in the wee hours of the morning.
The distributors are given a month’s supply on credit and bills are rolled out at the end of each month. The remuneration given to the distributor on each copy sold is around 25% of the sale price newspaper.
Seema Sandesh Innovation : In many a dhani(a small area inside an agriculture farm in which a few families reside) their milkmen doubled up as Seema Sandesh’s distributors and carriers. This presents a novel way of increasing market penetration.
Because a newspaper's circulation, the number of people who receive the paper, has a substantial impact on its advertising rates, the Newspaper Agency of India examines and certifies circulation numbers. This assures both the advertising division and advertisers that circulation claims are valid.
CHAPTER 2INTRODUCTION TO THE ORGANISATION
2.1 Introduction to the organization Seema Sandesh , is the oldest and Hindi newspaper of Sri Gnaganagar area. It was founded on 10th OCT 1951 by Shri Kamal Nayan Sharma who was a socialist and regarded journalism as a mission. It has come a long way from being a single page weekly newspaper to a mid level daily newspaper with circulation surpassing one lakh copies.
Toady Seema Sandesh is headed by its CEO Mr. Sourabh Sharma and its MD Dr. Shridhar Sharma. It is published from Sri Gnaganagar and Jaipur and its total circulation is more than one lakh copies. Its head office in Sri Gnaganagar is spearheaded by Mr. Lalit Sharma and the Jaipur office runs under Mr. Sourabh Sharma . Seema Sandesh has got its business offices in Delhi, Mumbai , Kolkata , Chennai, Ahmadabad and Bangalore. Its branch offices are in Bikaner , Raisinghnagar , Padampur , Karanpur , Kesrisinghpur ,Jaitsar ,Vijaynagar , Anupgarah etc.
2.2 Organization structure of Seema Sandesh
Organization structure of the Sri Gnaganagar HQ of Seema Sandesh consists of the following departments:
2.2.1 EDITING DEPARTMENT
Editing section is the heart and the core business activity of any newspaper. How editing is done at Seema Sandesh is explained later in the report , in the section “how newspapers work”.
2.2.2 ACCOUNT DEPARTMENT
The account department ovresees the entire cash inflow and outfolw from the organisation. The billing incharge rolls out bills for all the advertisements published in the newspaper. The collection executives collect and process the payments on these bills. Advertisements bill are generated daily whereas agency bills( bills due from distribution agencies which are given a month’s supply of newspaper on credit. A security deposit is taken from some agencies for as a secrity against credit.) are generated monthly. A dedicated software is used for bill processing(generation and payments of bills).
Being a mid level organisation account department also doubles up as H.R. department and procurement department . In its role of H.R. department , the account department looks after the salary, incentives , increments and leave of the employees. The training to a new recruit is provided by the concerned department and not by the account cum H.R. cum procurement department . In its role of procurement department , the account department keeps a check on the inventory in stock of printing paper and orders more paper whenever necessary.
The accounts oficer Mr. D.C. Gilhotra is one of the most tenured employees at Seema Sandesh .
2.2.3 MARKETING DEPARTMENT
Marketing department looks after the most important source of revenue for any newspaper –advertisements. Seema Sandesh publishes many types of advertisements, viz, government advertisements, semi government advertisements, private advertisements (local as well as from places like Jaipur, Delhi, Kolkata etc.), personal (classified) advertisements, and obituaries. Private advertisements come from sources like financial institutions, computer centers, insurance sector, automobiles shops, electronics showroom etc. Advertisements from central government come via DAPR and those from state government come from DIPR.
For getting these advertisements, the marketing executive call up various institutions who they think would like to publish advertisements in the newspaper and request them to place their advertisements in Seema Sandesh. The executive the rate for the advertisement either on phone or a detailed rate card is sent via editor mail.
The rate of an advertisement is directly proportional to the circulation of a newspaper (a national daily’s ad rate will be more than that of a regional paper. Another factor which affects ad rates is the customer’s profile of the readers of a newspaper. Seema Sandesh has first mover advantage in printing agriculture and farming related news, its market penetration among farmers is high, hence it has an edge in clinching ads of fertilizers, pesticides, seeds, tractors and other agriculture products and equipments.
This was marketing at operative level, at strategic level, parties or functions at its HQ or at an untapped market area to create brand awareness.
The number of pages beyond a minimum that most newspapers set is determined not by the news division, but by the amount of advertising sold for that day. (Regardless of advertising, however, newspapers add extra news pages for big local stories such as tornadoes, sports championships or other major events.) The advertising division places ads on pages before they are released to the news division. As a rule, newspapers print slightly more advertising than news. Ads may account for 60 percent or more of weekday pages, but in the larger Sunday edition, it is not unusual for news to take up more space than ads. The ratio of ads to news must be high because newspapers cannot stay in business without advertising revenue. Editors call the space left for them a "news hole." The advertising division and the news division have no influence over each other's content. Three types of advertising dominate modern newspapers:
Display ads -- With photos and graphics, display ads can cost thousands of dollars depending on their size. These ads, generally placed by department stores, movie theaters and other businesses, may be prepared by an advertising agency or the advertising department itself. They are called run-of-press ads and they produce the most revenue.
Classified ads -- Classified ads, often called want ads, appear in a miniature typeface called agate. These ads come from individuals trying to buy or sell items, businesses seeking workers, or trades people offering a wide variety of services. "Classies" are affordable, popular and highly effective in reaching tens of thousands of potential customers.
Inserts -- Inserts, the third form of advertising, are favored by large national chain stores like Best Buy and Circuit City. These colorful booklets are trucked to newspapers in huge bundles for distribution with the Sunday edition. Inserts produce less revenue than run-of-press advertising. Newspapers charge for distributing inserts, but otherwise have no control over their content or print quality.
2.2.4 COMPUTER DEPARTMENT
Editors send out their report to the computer section. The computer operators do the following two jobs:
1. Composing2. Page setting
Composing
Each report is typed in the format in which they are to be printed on the newspaper (4 columns of 8 cm each).
Page setting
Page setting means setting the order in which the news reports, the photographs and the advertisements are to be printed on a newspaper page. The number of advertisements available on a page determine the ‘news hole’ (space left for news) on a page. The number of pages beyond a minimum that most newspapers set is determined not by the news division, but by the amount of advertising sold for that day. (Regardless of advertising, however, newspapers add extra news pages for big local stories such as tornadoes, sports championships or other major events.) The advertising division places ads on pages before they are released to the news division. As a rule, newspapers print slightly more advertising than news. Ads may account for 60 percent or more of weekday pages, but in the larger Sunday edition, it is not unusual for news to take up more space than ads. The ratio of ads to news must be high because newspapers
cannot stay in business without advertising revenue. Editors call the space left for them a "news hole." The advertising division and the news division have no influence over each other's content.
The selection, size and location of a picture accompanying news report is left to the discretion of the computer operator, which makes page setting a combination of art and science.
Both composing and page setting are done via software called pagemaker.
2.2.5 PRODUCTION DEPARTMENT
Printing department ‘s work is divided into two tasks:
1. Pre-press ProductionBefore the job can be printed, the document must be converted to butter paper, film and plates .
2. The actual printing process in which the newspaper is printed using web-offset printing.Contrary to what it sounds like, web offset printing has absolutely nothing to do with the internet.A web press prints on paper from a roll, instead of individual sheets. This roll is the “web” in web offset. In web offet printing the printing plate only has to be made one time. This actually causes the price per page to go down as the amount of product you are printing goes up.
Offset printing works on a very simple principle: ink and water don't mix. Images (words and art) are put on plates (see the next section for more on this), which are dampened first by water, then ink. The ink adheres to the image area, the water to the non-image area. Then the image is transferred to a rubber blanket, and from the rubber blanket to paper. That's why the process is called "offset" -- the image does not go directly to the paper from the plates, as it does in gravure printing.The image area of the plate picks up ink from the ink rollers. The water rollers keep the ink off of the non-image areas of the plate. Each plate then transfers its image to a rubber blanket that in turn transfers the image to the paper. The plate itself does not actually touch the paper -- thus the term "offset". All of this occurs at an extremely high speed.
2.2.6 CIRCULATION
In Seema Sandesh the circulation department caters to the task of delivering bundles of copies of newspaper to the distributors, both in the city and outside of it. The circulation department decides the route and the mode of transportation (train, jeep, bus etc.) to be used. The distributors then deliver the copies to the subscribers via hawkers. The circulation department also oversees the delivery of a few copies which go from the printing press directly to the customers. Since the newspaper has to be with the distributor( and subsequently with the subscriber ON TIME) , the above task sometime be hectic due to delay in printing, bad weather , strike or protests causing loss of modes of transportation etc.
CHAPTER 3
REASERCH METHODOLOGY
3.1 TITLE OF THE STUDY
“Employee Satisfaction towards the facilities and services provided by Seema
Sandesh.”
3.2 DURATION OF THE PROJECT:
1 june to 15 july 2012 (45 Days)
3.3 OBJECTIVE OF THE STUDY:
i) To know about level of satisfaction among employees of Seema Sandesh,Sri
Gnaganagar head office.
ii) To analyze various factors affecting the satisfaction of an employee.
iii) To gauge the level of fear of communication in employees towards the
management.
iv) To ascertain if the employees think that the training provided to them is
satisfactory.
v) To capture the employee’s opinion about the quality and quantity of their work.
3.4 TYPE OF RESEARCH:
The research conducted is a quantitative research. This is quantitative in nature
because study is focused on fact finding investigation in a well structured form and is
based on primary data.
3.5 Sample size and method of selecting sample:
Sample size :52
Sampling technique: Systematic Sampling
Universe
The universe of the study is employees of Seema Sandesh , Sri Gnaganagar office
Sample unit
It tells who is to be surveyed. Here, the employees of Seema Sandesh ,Sri Ganganagar
office are the sample unit.
Sample size
It describes how many people should be surveyed. Out of the total strength the sample
taken here is 52.
3.6 Scope of study:
Research study could give an idea of employee’s satisfaction level which can
serve as an indicator if productivity as optimum as it could be.
In future employee requirement could be considered while conceiving a job
description for getting an edge over competitors.
Factors which are responsible for the performance for Seema Sandesh can
also be used for the modification of the strategy and product for being more
profitable.
Factors which I observed while doing project study are following:
- Employee Morale
- Reward Structure
- Attitude of owner/manager
Source of data:
Both primary and secondary data were collected for the accomplishment of the study.
i) Primary Data Source
Primary data are those which are collected a fresh and for the first time thus have to
be original in character. Under this primary data collection, I have used schedule to
collect data.
ii) Secondary Data - The secondary data for the base of the project was collected
from internet and website of the Seema Sandesh and via interview sessions with the
owner / manager of Seema Sandesh .
Research Instrument:
Pre-structured schedule was prepared consisting of both closed-ended questions and
open-ended question for employee of Seema Sandesh .
Sampling Technique-.
Systematic Sampling
a) Time duration - 45 days
b) Contact Method : Face to face interaction with people.
3.7 Limitations of the study
a) It was hard convincing the employees about the confidentiality of their responses.
b) My presence as the enumerator influenced the respondents to colour their
responses to a more positive shade.
c) The respondent bias might have crept in while filling the questionnaires.
d) Even when convinced about the anonymity of their response, employees
perceived the survery as a futile exercise.
CHAPTER 4
FACTS AND FINDINGS
4.1 MAJOR FINDINGS:
1. The majority of employees are aware about the company’s goal. Although, it appeared that it was more by accident (since Seema Sandesh is a small company, proximity to the owner/managers leads to trickling down of information) than by deliberate design.
2. Line department employees are more aware of the company’s goals as compared with staff employees .
3. Technical staff is most aware of the company’s goals. People with technical jobs are more clearly told about the organization’s goals and objectives than people with generalistic jobs.
4. Accounts and editing department provide a more open working environment as compared to other departments.
5. Majority of employees tend to share their experience with one another.
6. Though there is no clear majority 30% of the people think they need a lot of approvals to get a non routine decision made.
7. Nearly 3/4th of the people are satisfied with the training provided for their job.
8. Peons are least satisfied by the training provided for their job followed by journalists.
9. Employees of circulation team and staff on managerial position are most satisfied with the training provided to them.
10.More than half(57%) of the employees agree that the physical working conditions are good while 10% think that their portion of the office isn’t up to the mark.
11.Most of the employees think that Seema Sandesh is flexible with respect to granting leaves when it comes to their family obligations.
12.Majority of the employees lie in two main categories: satisfied and neither satisfied nor unsatisfied.
13.Majority of the people are lucky enough to be working with team players.
14.Most of the departments work well as a team with accounts and editorial department leading the charts.
15.The attrition rate is high in sales department.
16.The head of department are concerned about the time it takes to provide on the job training.
17.Employees at Seema Sandesh have an inherent sense of responsibility towards their work.
18. Majority of employees think they are given just the right amount of work to do.
19.Majority of employees think they are given just the right quality of work to do.
20.Majority of employees think their immediate superior spends just the right amount of time in office.
21.The departmentalized structure suits Seema Sandesh considering the current size of the organisation.
22.Various departments do not interfere with each other.
23.Seema Sandesh’s office space is the best as compared to the offices of other newspapers in the city.
24.Seema Sandesh is not yet plagued with news hole problem. So readers can enjoy more news content.
25.The accounts department also oversees procurement and HR functions.
CHAPTER 5
ANALYSIS AND INTERPRETATION
5.1 DATA ANAYSIS & INTERPRETATION
Data analysis is done to know the satisfaction level of a Seema Sandesh employee and
some of the factors influencing it. All these have been explained with the help of graphs
in the following pages:
Q1. The company clearly communicates its goals and strategies to me
The majority of employees are aware about the company’s goal. Although, it appeared that it was more by accident (since Seema Sandesh is a small company, proximity to the owner/managers leads to trickling down of information) than by deliberate design.
Q1a)Department wise break up of people who responded in affirmative to the question
“The company clearly communicates its goals and strategies to me”
Line department employees are more aware of the company’s goals as compared with staff employees.
Q1b)Designation wise break up of people who responded in affirmative to the question
“The company clearly communicates its goals and strategies to me”
Technical staff is most aware of the company’s goals. People with technical jobs are more clearly told about the organization’s goals and objectives than people with generalistic jobs.
Q2. I feel I can share my opinions and suggestions without fear
38 out of 52 employees feel that they have an open working environment and can voice their opnions and suggestions without fear.
Q2a) Department wise break up of people who responded in affirmative to the question
I feel I can share my opinions and suggestions without fear
Accounts and editing department provide a more open working environment as compared to other departments.
Q2b)Designation wise break up of people who responded in affirmative to the question :
I feel I can share my opinions and suggestions without fear
This result is in accordance with the finding in department wise break up of the finding that accounts and editing department provide a more open working environment as compared to other departments
Q3. Do employee share their experience with one another?
Majority of employees tend to share their experience with one another.
Q3a)Department wise break up of people who responded in affirmative to the question :
“Do employee share their experience with one another?”
Almost every department has employees who share their experience with one another.
Q3b)Tenure wise break up of people who responded in affirmative to the question :
“Do employee share their experience with one another?”
This is a case of respondents bias because the newly appointed employees tend to paint a preety picture as they are eager to confirm to the cliché of “all is well”.
Q4. The number of approvals you need to get a decision made?
Though there is no clear majority 30% of the people think they need a lot of approvals to get a non routine decision made.
Q5 I am satisfied with the training provided for the current job ?
Nearly 3/4th of the people are satisfied with the training provided for their job.
Q5a)Department wise break up of people who responded in affirmative to the question :
“I am satisfied with the training provided for the current job”
Peons are least satisfied by the traing provided for their job followed by journalists.
Q5b)Designation wise break up of people who responded in affirmative to the question :
“I am satisfied with the training provided for the current job ”
Employees of circulation team and staff on managerial position are most satisfied with the training provided to them.
Q6.How is the physical working condition at the office ?
More than half(57%) of the employees agree that the physical working conditions are good while 10% think that their portion of the office isn’t up to the mark.
Q7. How flexible is the company with respect to your family responsibility?
Most of the employees think that Seema Sandesh is flexible with respect to granting leaves when it comes to their family obligations.
8.a) How do you feel about the quality of work you are asked to perform
Majority of employees think they are given just the right amount of work to do.
Q8.b) How do you feel about the the quantity of work you are asked to perform
Majority of employees think they are given just the right quality of work to do.
Q8.c). How do you feel about the amount of time spent by your immediate superior
Majority of employees think their immediate superior spends just the right amount of time in office.
Q9. Overall, your satisfaction level as an employee of Seema Sandesh:
Majority of the employees lie in two main categories: satisfied and neither satisfied nor unsatisfied.
Q10. Do the employees in your department work well as a team ?
Majority of the people are lucky enough to be working with team players.
Q10a)Department wise break up of people who responded in affirmative to the question :
“Do the employees in your department work well as a team ?”
Most of the departments work well as a team with accounts and editorial department leading the charts.
11) Designation wise break up of total employees who participated in the survey:
The sample was largely made up of technical employees.
12)Department wise break up of total employees who participated in the survey:
A fair share of every department has been incuded in the sample with maimum respondents coming from the accounts department.
CHAPTER 6
SWOT ANALYSIS
SWOT ANALYSIS
6.1 STRENGTHS
1. Wide network in Sri Gnaganagar and surrounding areas
2. It has efficient management.
3. Provides various types of facilities to advertisers
4. Has a dedicated staff.
5.Various departments do not interfere with each others working
6.Excellent office space
6.2 WEAKNESS
1. Fear of communication with owner/managers in operative staff.
2. Under employment in some departments.
3. High employee turnover in sales department
4. No formal training system.
5. No formal grievance readdressal system
6.3 OPPORTUNITIES
People are looking for an alternative to Rajasthan Patrika and Danik Bhaskar because
of their high price per copy and less news and more advertisements in the paper.
Seema Sandesh can leverage this demand supply mismatch by providing itself as
second newspaper of the family with more content .
6.3THREATS
1. There is no clear winner when it comes to choice of local newspaper , competition is
eminent.
2. There seems to be a lack of strategic vision on where the company sees itself in 5 or
10 years from now.
CHAPTER 7
CONCLUSION
7.1 CONCLUSION:
Majority of the employees lie in two main categories: satisfied and neither satisfied nor unsatisfied.
There is a fear of communication between the employees and the owner-mangaers
Employee turnover rate is high in sales department.
Other than monetary pay(whose role is very crucial , employee satisfaction also depends on : How employees are treated in the organisationPossibility of career growthOn the nature of co workers
The majority of employees are aware about the company’s goal. Although, it appeared that it was more by accident (since Seema Sandesh is a small company, proximity to the owner/managers leads to trickling down of information) than by deliberate design.
Majority of employees tend to share their experience with one another.
Nearly 3/4th of the people are satisfied with the training provided for their job.
Accounts and editing department provide a more open working environment as compared to other departments.
More than half(57%) of the employees agree that the physical working conditions are good while 10% think that their portion of the office isn’t up to the mark.
Majority of the people are lucky enough to be working with team players.
Employees at Seema Sandesh have an inherent sense of responsibility towards their work.
Various departments do not interfere with each other.
Seema Sandesh’s office space is the best as compared to the offices of other newspapers in the city.
The accounts department also oversees procurement and HR functions.
Most of the departments work well as a team with accounts and editorial department leading the charts.
Though there is no clear majority 30% of the people think they need a lot of approvals to get a non routine decision made.
Sandesh is not yet plagued with news hole problem. So readers can enjoy more news content.
The employee turnover rate is high in sales department.
The departmentalized structure suits Seema Sandesh considering the current size of the organisation.
Employees of circulation team and staff on managerial position are most satisfied with the training provided to them.
CHAPTER 8
RECOMMENDATIONS AND SUGGESTIONS
8.1 RECOMMENDATIONS AND SUGGESTIONS
1. Working hours should be sanitized in case pending work stretches for too long.
2. Fear of communication with the owner-manager needs to be trimmed.
3. The turnover rate in sales department is high. For other departments like accounts a buffer pool of applicantions should be kept in case there is a vacancy.
4. A day of fun activities twice a year for the employees could help the employees wind-out and boost their morale.
5. A formal grievance readdressal system should be in place which could act as a platform for employees to voice their opinion.
6. In terms of strategic vision Seema Sandesh could consider capturing more market share in rural area.
7. If Seema Sandesh takes the expansion route, it should assure that the quality of news content should not dwindle down.
8. A proper and formal system to deal with workplace bullying must be put in place.
9. Employees should be given more autonomy in decision making.
10.There should be parity in the amenities(such as air conditioning, refreshments) provided to various departments.
11.Seema Sandesh should set a long term strategic goal which should be communicated to all levels of employees .
12.There should be complaint box in the office premises.
CHAPTER 9
APPENDIX
EMPLOYEE SATISFACTION SURVEY1. Name……………………………………..
2. Designation………………………………
3. The company clearly communicates its goals and statergies to me
Yes
No
4. I feel I can share my opinions and suggestions without fear
Yes
No
5. Do employee share their experience with one another?
Yes
No
6. The number of approvals you need to get a decision made………………………………………………
7. I am satisfied with the training provided for the current job
Yes
No
8. How is the physical working condition at the office?
Good
average
poor
9. How flexible is the company with respect to your family responsibility?
Very inflexible
Flexible
Very flexible
10.How do you feel about:(1) The quality of work you are asked to perform
(2) The quantity of work you are asked to perform
(3) The amount of time spent by your immediate superior
11.Overall , your satisfaction level as an employee of Seema Sandesh :
12.The employees in your department work well as a team
Yes
No
13.Which of the following best described your position in the organization:
Clerical
Technician
Mangerial
Accountant
Other
Reporter
News editor
Circulation
Training
Tele caller
Peon
14.How long have you worked in Seema Sandesh ?
Less than 6 months
1-2 Years
3-5 Years
More than 5 Years
15.Which of the following best describe the department you work for:
Customer service
Accountant
Sales person
Journalist
Editorial
Other
Computing
Peon
CHAPTER 10
BIBLIOGRAPHY
BIBLIOGRAPHY
http://en.wikipedia.org/wiki/newspaper
http://people.howstuffworks.com/newspaper1.htm
http://www.citehr.com/attachments/70016-sample-employee-satisfaction-survey-report-ess-sample-report.
http://www.seemasandesh.com/Default.aspx
http://www.weboffsetprint.com/web-offset-printing-benefits.html
http://computer.howstuffworks.com/offset-printing2.htm
http://whatis.techtarget.com/definition/web-offset-printing
http://whatis.techtarget.com/reference/Printing-terms-Glossary
http://www.citehr.com/37299-employee-satisfaction-survey.html?status=closed
