a very serious matter

PresentingLuc Van Hocht

Social Media Engagement Consultant

William Hamson-WongMaster Coach, Trainer

1. Proven strategies

2. Powerful mindset changing techniques

3. Social media team engagement

4. From employee investment to profit

A costly matter

Case: company “x”

300 employees

22% turnover

average salary: 36,000/mth

Cost: 11,880,000 THB / year

8.8% of total salary budget

66 people to be newly recruitedSources: HG data report on Thailand Employment Turnover, White Paper, Boondarig Ronra and Assoc. Prof.

Manat Chaisawat, Towers Watson , K. Somporn Thapanachai

A costly matter� Staff motivation

� Overtime

� Team integration

� Training needs

� Recruitment success

� Staff engagement

� Recruiter

negotiations

� Customer Service Quality

Recruitment, selection, on-boarding

Retention and engagement

Develop career path and coach

Transition

employee lifecycle

Lost

All about the money?

1. Strong

Employee

Brand Identity

2. Employee

Mindset

Coaching

3. Team

Engagement

4. Sharing with

Customers and

Community

Proven Strategies

Strong employee brand

Strong employee brand

Strong employee brand

Hear Me

Steer Me

Stay Near Me

Proven StrategiesUse your existing corporate brand

Proven StrategiesFind out where you are

Employee BrandingBe better

Brand

LinkedIn

300,000

followers

70%

interested in

a job

opportunity

“Are you

IN?”

IN..ternational

IN..novative

IN..volved

IN..fluential

Mindset Management

Mindset Management

Mindset Management

soft skill coaching�Mindset and Peak Performance q

�Emotional Management w

�Self Esteem and Personal Empowerment e

�Powerful Communication Skills r

�Team Building and Engagement t

Soft-skill Coaching

Team Ambassadors

Key: your First Heroes�The first heroes share daily

motivation

�Chat Groups leaders

�One employee per location

�Story tellers and Team players

�Group Mentor: CEO, MD

Corporate Social MediaTeam building and sharing

team ambassadors

share via secured and closed groups *

( Jaconda, Bitrix, Hipchat,… )* secure conversations are transferred in 256-bit SSL encryption – the same security protocol as online banks.

The 12 months build�Team Workshops q

�The team Ambassadors w

�Chat and share secured groups e

�Share with customers r

�Events and activities t

Share• Social Media :

– Share

–Facebook

–YouTube

–Pinterest

–Instagram

– Customer Testimonial video

• Bring real customer experiences

• Compelling Stories

• Use Social Media channels

(reach = 800,000 Thailand individuals per campaig

project example

2015 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec 2015

Video 5

Dec 8

Everyday Heroes

Nov 19

Video 4

Oct 29

Video 3

Sep 16

Second Event

Aug 15

Video 2

Aug 12

Video 1

Jun 3

First Event

May 1

Management Session Jan 6 - Jan 7

First Ambassadors Jan 13 - Jan 14

Priority Teams ( Marketing

HR - Sales )Jan 20 - Feb 13

Company wide rollout Feb 17 - Apr 23

Monthly Follow-up

SessionsJun 9 - Nov 30

Internal Chat Groups Jan 14 - Dec 30

Share With Customers Apr 23 - Dec 30

Share with Community May 1 - Dec 30

KPI and Measurements� Empathy and communication techniques assessment

� Employee engagement and job satisfaction

� Employee retention statistics

� Customer service satisfaction

� Customer perception

� New sales results

� Up-sales results

Share with your customers• Social Media projects:

– Open message Channels – Facebook

– YouTube

– Pinterest

– Instagram

– Customer Testimonial videos

• Bring real customer experiences

• Compelling Stories

• Target audience per campaign

Mindset Management

digital communication consultants

www.divinedcc.com

Proven strategies

Mindset changing

Social media

team engagement

From employee

investment to profit

Online Strategists

Social Media

Employee Mindset

Branding

Creative

Engagement

Graphic Design

Event Management

Reference

Online Strategists

Social Media

Branding

Creative

Engagement

Graphic Designers

Event Management

….

• Effective Employee Communication

• Marketing and Branding

• S-P-I-N Communication Behavior

• Brand Reputation

• Social Media and Community

• Team Coaching

• Behavioral awareness

PresentingLuc Van Hocht

Social Media Engagement Consultant

William Hamson-WongMaster Coach, Trainer

Personality brandinG

SPIN

Project coordinatioN

SEO-SEM

Social Media managemenT

weB

contenT

…