EMPOWERING THE COMMUNITYaexon.biz/assets/whitepaper.pdf · Our customers, ranging from the digital...

EMPOWERING THE COMMUNITYOne COmmunity tOken serving a range Of CustOmers,

frOm the Digital nOmaD tO the unbankeD

CONTENTS PAGE

1. eXeCutive summary 01 1.1 The AEXON Pledge 01 1.2 Summary of Project 01 2. the aeXOn visiOn 02 3. PrOblems anD sOlutiOns 02 3.1 Summary of Problems and Solutions 02 3.2 Table of Community Served 06 4. Creating value anD PrOving COnCePts 07 4.1 Building Blocks 07 4.2 Long Term Vision 07 4.3 Co-Working Office Space 11 4.3.1 Market Size 11 4.3.2 Potential and Value Proposition 12 4.4 Technology Products 12 4.4.1 ActivBM 12 4.4.2 Potential and Value Proposition 12 4.4.3 Business Directory 13 4.5 eWallet Mobile Application with Card Load Function 14 4.6 Cash Load Card 14 4.7 Payment Gateway 15 4.8 The AEXON SmartCard 16 5. blOCkChain DevelOPment 19 6. Cyber seCurity – biOmetriCs anD kyC 23 7. serviCes 25 7.1 Loyalty 25 7.2 AXN Points Use Cases 26 7.3 AEXON Exchange and AXN Token Secondary Market 26 7.4 OTT Services 26 7.5 Nodes and Franchises 26 7.6 Including and Serving the Unbanked 28 8. utility tOken rOaDmaP 29 9. full rOaDmaP 30 10.PartnershiPs andCorPoratestruCture 33 10.1 Partners 33 10.1.1 Cryptocurrency Exchange, ePayments, eWallet, P2P Payments 33 10.1.2 Our//Space 33 10.1.3 ActivBM 33 10.1.4 SubmarineCableProject 33 10.1.5 Asia Law Exchange - ALX 33 10.2 AEXON Corporate Structure 34 10.3 Geo-Location Benefits 34

11. tOkenisatiOn Plan 35 11.1 Token Utility 35 11.2 Secondary Market 35 11.3 Token Design and Build 36 11.4 Token Specifics 37 12. finanCials 38 13. seCurity anD legal 39 14. team 40

15. COnClusiOn 43 15.1 Project Summary 43 15.2 Critical Success and Risk Factors 43 15.3 Next steps 45

imPOrtant nOtiCe anD legal DisClaimerPLEASE READ THIS SECTION CAREFULLY, AND IF YOU ARE IN ANY DOUBT AS TO THE ACTION YOU SHOULD TAKE, YOU SHOULD CONSULT YOUR LEGAL, FINANCIAL, TAX OR OTHER PROFESSIONAL ADVISOR(S).

The AXN TokeNs Are NoT iNTeNded To coNsTiTuTe securiTies iN ANy jurisdicTioN. This WhiTe PAPer is NoT A ProsPecTus or offer documeNT of ANy sorT ANd is NoT iNTeNded To coNsTiTuTe AN offer of securiTies or A soliciTATioN for iNvesTmeNT iN securiTies iN ANy jurisdicTioN. This WhiTe PAPer does NoT coNsTiTuTe Nor form PArT of ANy oPiNioN oN ANy Advice To sell, or ANy soliciTATioN of ANy offer by The disTribuTor/veNdor of The TokeNs (The “disTribuTor”) To PurchAse ANy TokeNs Nor shAll iT or ANy PArT of iT or The fAcT of iTs PreseNTATioN form The bAsis of, or be relied uPoN iN coNNecTioN WiTh, ANy coNTrAcT or iNvesTmeNT decisioN. The disTribuTor is AN AffiliATe of AeXoN PTe. lTd. (“AeXoN”), ANd Will dePloy All Proceeds of sAle of The TokeNs To fuNd The AeXoN cryPTocurreNcy ProjecT, busiNesses ANd oPerATioNs, As described iN The WhiTe PAPer beloW. ANy AgreemeNT beTWeeN The disTribuTor ANd you As A PurchAser, ANd iN relATioN To ANy sAle ANd PurchAse of AXN TokeNs is To be goverNed by oNly A sePArATe documeNT seTTiNg ouT The Terms ANd coNdiTioNs (The “T&cs”) of such AgreemeNT. iN The eveNT of ANy iNcoNsisTeNcies beTWeeN The sAid sePArATe documeNT ANd This WhiTe PAPer, The former shAll PrevAil.

you Are NoT eligible ANd you Are NoT To PurchAse ANy AXN TokeNs iN The AeXoN iNiTiAl TokeN sAle if you Are A ciTizeN, resideNT (TAX or oTherWise) or greeN cArd holder of The uNiTed sTATes of AmericA or A ciTizeN or resideNT (TAX or oTherWise) of The PeoPle’s rePublic of chiNA or The rePublic of koreA. No regulATory AuThoriTy hAs eXAmiNed or APProved of ANy of The iNformATioN seT ouT iN This WhiTe PAPer. No such AcTioN hAs beeN Nor Will be TAkeN uNder The lAWs, regulATory requiremeNTs or rules of ANy jurisdicTioN. The PublicATioN, disTribuTioN or dissemiNATioN of This WhiTe PAPer does NoT imPly ThAT The APPlicAble lAWs, regulATory requiremeNTs or rules hAve beeN comPlied WiTh. There Are risks ANd uNcerTAiNTies AssociATed WiTh AeXoN ANd/or The disTribuTor ANd Their resPecTive busiNesses ANd oPerATioNs, The AXN TokeNs, The AeXoN iNiTiAl TokeN sAle ANd The AeXoN ProjecT offeriNgs (eAch As referred To iN This WhiTe PAPer). This WhiTe PAPer, ANy PArT Thereof ANd ANy coPy Thereof musT NoT be TAkeN or TrANsmiTTed To ANy couNTry Where disTribuTioN or dissemiNATioN of This WhiTe PAPer is ProhibiTed or resTricTed. No PArT of This WhiTe PAPer is To be reProduced, disTribuTed or dissemiNATed WiThouT iNcludiNg This secTioN ANd legAl disclAimers AT The eNd of This WhiTe PAPer.

AEXON | 1Copyright ©2017 gravitas holdings (pte) limited

1. EXECUTIVE SUMMARY

1.1. the aeXOn PleDge

our pledge to purchasers of the AeXoN utility Token (“AXN Token”), is to guarantee that the investment made will go towards participating in a long-term business plan based on building an inclusive community.

We will launch an AeXoN community gateway that will include an ewallet with a suite of ePayments services running through a gateway which allows acceptance of both cryptocurrencies and fiat currencies, ultra-low cost remittances around the region, an entrepreneurs’ marketing platform through the community portal at first centred around co-working spaces, but later growing to include multiple locations where communities can congregate and the unbanked can market their cottage industries and products and services, and a business and consumer community hub which will improve the lives of the entire population in the AseAN region.

The AXN Token will operate on a payments and loyalty programme ecosystem which will start regionally but can be extended all around the world.

1.2. summary Of PrOjeCt

We are anchoring the AXN Token on three concepts which will have specific benefits for our customers and will generate significant revenues for long term sustainability of the AEXON Project, which will in turn will drive the intrinsic value of the AXN Token higher as time passes. The three concepts are:

• Infrastructure Projects which allow the greatest distribution outreach to AEXON Community members • Technology Platforms to support our customers, and allow ePayments to move towards an inclusive, cashless society • Third Space offerings to house our initial digitally connected customers and serve as community business hubs

This document will be used as the backbone for the management team to raise funds to fulfil this 3-year business implementation plan and to run the AEXON Project to generate increasing revenues and to bring value to the AEXON Community. Each component of this overarching Project will be explained in detail and statements on allocation of funds and subsequent returns will be provided.


2. The AEXON Vision

The AEXON Project is the vision of a Common ASEAN Standard based around the AEXON Community Gateway and AXN Token that can streamline life’s important functions such as community, business, and economic transactions.

With ownership of the AXN Token, payments will be simplified and will cost less. Our customers, ranging from the digital nomad to the unbanked, will become empowered in almost all areas of their lives. We are collaborating with and entering into some exciting partnershipsthat will bring specialised expertise and generate not only strong revenues but also significant customer bases to our community. t

3. Problems and Solutions 3.1. summary Of PrOblems anD sOlutiOns

The broad problem that we are solving with the AXN Token is that the world we live in is largely fragmented, non-inclusive, disparate and “analogue”.The advent of blockchain technology allows us to get everything aligned and digital, into the one community vision that we are striving towards. community members can be houses within our proposed AeXoN community gateway built upon blockchain technologies for financial transactions, unique user identification for each community member at work, play, finance and life, and enabling the advent and usage of community rewards programmes and points.


It is clear to all that current payment services and solutions in the world are fragmented, exclusive, outdated and costly. About 50% of the population in the region are estimated to be unbanked and shut out from credit and capital facilities as well as the banking world. many people in the region do not even have passports, so how then can they get involved in the digital world that we are living in?

We solve this problem by connecting the entire community through one eWallet solution.


entrepreneurs face barriers to entry in markets, and would love to be able to reach out to like-minded entrepreneurs and business partners, in an inclusive rather than exclusive community, and be able to reach out to a huge distribution network rather than having to fight for market share through traditional, linear methods.

We solve this problem by connecting the entrepreneurs to a huge regionally connected (through Telecommunications networks and customer bases) community marketplace.

Because of the wide variety in digital payment systems, consumers are forced to adopt an array of different e-wallets and applications, defeating the original purpose of these solutions: rather than making it easier for consumers to do digital transactions, it is costing them more time.


Merchants on the other hand, can’t keep up with all the different solutions available to them, and their willingness to facilitate all these solutions decreases.

When the right combination is struck between blockchain technologies, mobile technology releases, secure payment solutions, a robust built-in cyber-security and compliance process, an inclusive community gateway where all in the community will be able to establish their online presence and interact together (community gateway + eWallet + crypto and fiat exchanges), then a new service can be released to the public which will make a big impact. The problem that most token offerings suffer from is a level of uncertainty when trying to succeed in bridging the gap between ideation and successful delivery of value to the token purchaser. There are a host of eWallet, ebanking, crypto-exchange and ePayment gateway solutions and ICOs in the market and about to be launched into the market. There are also some who are trying to build communities and loyalty programmes.

The AEXON Project is different because we own the underlying business building blocks of the Community that our platform operates upon, and we have an entire ecosystem that supports itself and is self-reliant. All the other solutions in the market are competing against each other and have no unique propositions - one is as good as another to the average man on the street and this leads to more choices and more friction and confusion to the average user. When a new offering comes into the market and spends more on market and customer acquisition, or someone comes along and disrupts some part of the community, each of those standalone solutions and offerings will become uncompetitive and eventually become unviable, unprofitable options.


What distinguishes our AEXON Project is that we are incorporating two significant deals with long term revenue-generation into our offering: a Telecommunications Infrastructure deal which will create a significant distribution channel for our community gateway and financial services app, as well as significant revenues from the B2B customers (Telcos and large technology mNcs) of our new infrastructure offering, as well as other income streams such as over the top (oTT) content sales, where we receive a share in the revenues from the bandwidth sales to the said customers; and the opening and operation of 25 Co-Working Office spaces in Asia with unique back-office service offerings, whose customers will use the AXN Token to not only gain discounts to their desk space and other co-working space offerings, but also to utilise the business systems services that we can provide as an integral part of our service suite.

3.2. table Of COmmunity serveD

Problem

Other Problems

solutions

requirements

seeking

Benefits

unbanked

ignored by banks

Expensive remittances, No financial and global community inclusion

digital Payments – P2P or ecommerce

cash conversion to digital

financial services

New financial capabilities and reduced costs of transaction and credit

entrepreneur

Needs flexible, low-cost working space and services

can’t afford heavy segregated costs

co-working space and business systems savings

dedicated hr, Accounts, payroll, legal team

Peer database

reduced costs, member of digital community

Digital nomad

many currencies, many wallets, Need to market services to community

limited convenience and one stop solution to “work, live, play”

smartcard with loyalty Programme

Painless transactions, painless business to community engagement and integration

Fast Exchange

lifestyle, Work – life, business community enabler

investor Tokens without proven roi

No long-term vision from most icos in market secondary market created for roi Proof-of-stake “Node” capabilities to have business ownership in community

can open franchise

Access to new, high growth asset class, generation of business profits


4. Creating Value and Proving Concepts 4.1. builDing blOCks

Our roadmap features a long-term plan to deliver two significant region-wide projects in the infrastructure and real estate domains. From these projects we establish a customer base and we will be able to open up new technology products and serve our customers with a range of secure, compliant financial services which improve their everyday spending habits. The following sections look at each of these offerings and how they fit together.

4.2. lOng term visiOn

The mid-term goal for our Project is the building and operation of a submarine cable project, which will be the fastest ever datalink between most of the AseAN countries in the region. Negotiations are still underway with the submarine cable provider, and we expect that with the crossing of the threshold of AXN Tokens sold for this component of the AEX-ON Project, the submarine cable element will be onboarded within a couple of months of the close of the Initial Token offering period.

Why ASEAN?The ASEAN region is the third fastest growing geographic region in the world today. It is home to over 625 million people, who are fragmented and have significant ocean borders to traverse. Most of the region is under-developed and many are the unbanked, financially excluded and under-privileged population that blockchain technology can empower and bring back into a connected financial community.


We are in the process of securing off-take agreements for early entrant telecommunications companies (“Telco”) to the tune of over US$1.4 billion. Once we have deals in place with each Telco partner in our network, this will allow access to existing and future customers who will own our AEXON Community Gateway and eWallet to allow P2P payments, cross-border remittances and acts as a money exchange between any form or money, whether crypto or fiat currency, and you can load it with cash too.


While the infrastructure project is being delivered (estimated 2-3 years to complete, and rolled out in phases in order to commence revenue generation as soon as possible), the AeXoN team recognises the need to secure long-term value. We will access these customers through the commercial offtake deals we are doing with each Telco for connection to our submarine cable network, where we will provide preferential data rates in return for guaranteed installs of our AeXoN community gateway app on the phones they sell. We are also considering mass provision of low-cost smartphones regionally to increase community engagement (e.g. with our distributed smartphones, merchants anywhere with a wifi or mobile data plan will be able to utilise the AeXoN community gateway to create and maintain their online presence as well as to accept payments from AeXoN eWallets).

The submarine data cable will be capable of speeds of up to 200 Terabytes per second, which will be the fastest submarine data cable ever laid.


The countries connected by the data backbone are: • Singapore • Hong Kong • Vietnam • Cambodia • Thailand • Malaysia • Philippines (myanmar anD maybe even inDOnesia in later Phases)

This brings a combined audience of over 400m people which covers all customer types, from the unbanked to the digital nomads and even high net worth individuals. They will all have good reasons to use our AeXoN community gateway and our blockchain technology anchored financial transactions offerings.


4.3. CO-WOrking OffiCe sPaCe

We are opening 25 new co-working office spaces in the Asia region in gateway cities, which will bring in a target of 25,000 customers, by bringing in Our//Space, a reputable co-working office space service provider for start-ups and SMEs, to Asia.

The first Our//Space office was opened in 2017 in Marbella (Spain) and new spaces are launching in Dubai (UAE), Leeds (UK), Manchester (UK) and Miami (USA) by end 2017/early 2018. Our//Space will gain market share in Asia by the AEXON Project assisting in the opening of offices in multiple Asian gateway cities in the span of the next 3-5 years.

4.3.1. market size

The business of co-working spaces is experiencing a huge growth globally as the demand outstrips supply by 3:1.Research and news articles have shown a promising increasing trend of people shifting to flexible working spaces instead of the traditional office setting. Survey from Deskmag has shown that 71% co-worker members feel more creative, 62% of them experience significant improvement in their work and 90% of them feel more confident. This, coupled with the minimal barriers to entry of this market, makes co-working an even more promising market.

The market for co-working spaces is growing rapidly. In 2011, there were only 1,000 co-working spaces with their presence dominant in Europe and the United States. Three years later, in 2014, the number shot up to 6,000 co-working spaces. Forecasts suggests that by 2018 there will be 37,000 co-working spaces across all continents. The success of co-working spaces is mostly contributed by the increasing adoption of a “shared economy” mindset among the people. Co-working spaces are not only seen as a cheaper alternative to renting an office space, but it is also seen as a symbol of connectivity and efficient with the community available in every co-working space.

The demand for such spaces is even increasing at a faster rate than the supply. In 2014, the number is estimated to be 295,000 members of co-working spaces. For 2018, the forecast expects to reach an astounding number of 2,370,000 professionals who buy membership at co-working centres.


This working concept is especially popular among entrepreneurs, freelancers, and small business owners who require flexible working space and hours, as well as collaboration opportunities with people from different businesses.

4.3.2. POtential anD value PrOPOsitiOn

The our//space philosophy is to provide the perfect biophilic co-working space for entrepreneurs, freelancers or small business owners seeking to collaborate, share knowledge and maximize business potential with partners globally while solving the problem of costly initial work spaces for entrepreneurs as well.

Our//Space has achieved profitability and proof of concept at its first outlet in Marbella, Spain, and together with the Activbm technology and proven business model, offers a unique approach to the co-working market, offering all age groups the environment, support and services to enable friction-free business set-up and growth, in a holistic environment based on “wellness” and technology enablers.

The global market leader in this industry segment is WeWork, which is currently valued at US$20 Billion, on the strength of its over 10 million square feet of managed locations and over 100,000 members worldwide.

4.4. teChnOlOgy PrODuCts

4.4.1. aCtivbmActivBM offers full-suite back-office business services that can simplify company operations by allowing business owners (especially co-working office clients) to focus on their products and services as well as their sales, while the ActivBM team handles the business owners’ accounts, finances, payroll, legal services and much more. Our mission is to help local businesses to reach a higher level of growth in a shorter period of time, without the need for dedicated back office resources in the early stages. This business offering has already achieved over S$1 Million in ARR (annual recurring revenues) over the first year of operations, has assisted multiple clients in achieving Singapore government grants for IT implementation, and is slated to take off with exponential growth in the coming years with strategic partnerships, marketing and sales business models and distribution channels.

4.4.2. POtential anD value PrOPOsitiOnThe market capitalisation of sAP and oracle, the two leading enterprise resource planning software providers in the world, total over US$210 Billion today. The market size for B2B software services provision is immense, and the disruptive business methodology of the AEXON Project offering seeks to carve out a niche within this immense space, and serve the underserved segment of the small-medium enterprise requirements for backend business services delivered through software.


A leading publication projects Asia-Pacific spending on technology to be US$738 Billion, with technology outsourcing comprising US$49 Billion.

4.4.3. business DireCtOry

Within the AEXON Community Gateway, each member holding sufficient AXN Tokens will be entitled to create their own personal and business profiles where they can promote their own services and products. They will be able to form special interest communities/groups, create and participate in forums, and post, access and search within a directory of entrepreneurs where each entrepreneur can search for the skills or connections that they need as well as buy products and services from each other, rate and review each other, and earn AXN Points (AXP) from certain activities and spend such AXP on desired products and services. This will create a community of like-minded entrepreneurs and an inclusive marketplace, where there is a natural market of people willing to assist each other to help each other’s business ideas grow. Later stage developments will enable P2P lending, micro-loans, etc, since cashflow and capital flows are an inte-gral part of the business cycle.


4.5. eWallet mObile aPPliCatiOn With CarD lOaD funCtiOn

The eWallet mobile app will be developed to integrate with the AeXoN smartcard and the cash load card, which will allow anyone who is ‘unbanked’ to digitise their cash. The app will have the following features: Load Wallet capabilities: • Bank Card (credit/debit/stored value) • Bank Account (direct transfer) • Cryptocurrency Exchange – load from your currency wallet • Cash (via ‘Cash Load Card’ Function) Payments • Peer to Peer (P2P) Payments • Remittances • API suite to connect to major Payment Gateways • eCommerce - purchase of goods/services from Community merchants • ePay bills from Merchant Network (e.g. Telco account bills) Additional Functions • Loyalty Programme Discounts from Merchant Network • Digital currency exchange • QR Codes enabling business advocacy and community identity • Usage of AXP at AEXON Community merchant portals

4.6. Cash lOaD CarD

The AeXoN cash load card product will bring the unbanked and underprivileged into the world of mobile and digital payments and allow access to credit and capital facilities that were previously inaccessible.

for those without smartphones, ussd codes will allow transmission of currency value, much like how Telco calling cards used to be accessed. if an unbanked person has access to a smartphone, and enters into the AeXoN eWallet mobile application which is in the AeXoN community gateway, he will be able to load this digital wallet with cash by going to a retail outlet that we have partnerships with, to top up the digital wallet in a very similar way to how a Telecom sim card is topped up, or to load it from a linked bank account and/or credit/debit cards to effect payments transfers or eWallet value loading.

consumer and retail banking is going through revolutionary change driven by increasing regulation, technology and operational costs. The cost of providing basic, let alone full, consumer banking services to the masses is prohibitive and revenue for banks is declining. The market and requirement for low cost financial services is growing rapidly. The market for the unbanked is worth billions of dollars today, but is largely untapped due to the inherent costs in setting up accounts for them and catering to their needs.

Prepaid has been targeted by a range of providers, but not all of them are treating it as a serious revenue stream due to high transactional costs or have the ability to achieve large-scale market penetration. We solve these issues by having our Telco distributed cash load programme and by bringing these to the blockchain for decentralised, low-cost authen-tication solutions. Globally significant players include GreenDot, Netspend and MoneyBookers. However, these are all from the usA and there are no regional giants in AseAN as yet.

banks pay considerable lip service to financial inclusion and the requirement to service the unbanked. however, they are aware that internal costs and transfer pricing regimes make this an uneconomic proposition. AeXoN can implement and manage pre-paid services on behalf of banks to serve corporate clients’ and/or government organisations’ payroll requirements for the unbanked.


(1)The user sends an Unstructured Supplementary Service Data(USSD) message to the servers of the Telco. The number between the asterix and the hash sign has a pre-set protocol tied to it, for example, *101# could mean: Show me how much data/ minutes/texts I have used this month, or how many value is left on my sim.

(2)The Telco can tie a certain code to an offering, for example, to use some of the pre-stored value to subscribe to a certain amount of data per month, credit or other material value.

4.7. Payment gateWay

The AEXON Project introduces virtual and physical card facilities which will initially ride on transactions processing from leading global Third-Party Processors such as visa, mastercard, and regional prepaid programmed leaders such as singapore’s ez-link and eNets in order to get to market quickly.

Riding on the backbone of regulated financial industry leaders, we will seek to grow our merchant base and extend our loyalty programme beyond access to co-working spaces, back-office business services, the ability to buy airtime or to pay bills domestically or across borders, to a truly inclusive massive community marketplace.

Our forthcoming partnerships with leading ePayments solution providers will allow us great flexibility of payments ease.

AeXoN will onboard strategic partners with full suite ePayments solutions that combine the most popular cryptocurrency services and products of the digital ecosystem with one AeXoN community gateway to allow the managing of transactions, exchanging, integrating merchants’ payments, controlling of funds and so many more. A cryptocurrency cum fiat exchange, a merchant platform, etc are also part of our proposed platform.

We do not believe in reinventing the wheel like numerous other offerings in the market and simply marketing or using technical jargon to convince people that they are doing something novel or revolutionary. What we will do is to adopt best of breed, low-transactional cost solutions to bring the greatest value to the community, and instead focus on building cross-platform integrations and inclusions, and co-opting more merchants and strategic partners so that we are a community Platform of platforms and services.


4.8. the aeXOn smartCarD

The AeXoN smartcard is at once a multi-currency, general purpose re-loadable stored value asset, as well as a one-card store of all of the holder’s credit/debit cards, merchant cards, loyalty programme cards, etc. Premier members of the AeXoN community owning these smartcards will be able to load AXN Tokens, multiple visa/mastercard Prepaid cards, loyalty programme cards, transact in major cryptocurrencies and eventually all cryptocurrencies and then perform a range of P2P transaction types, including remittances.

The AEXON SmartCard’s launch will bring an adaptable and sophisticated card technology to the financially savvy and well-heeled digital age community member. We will provide limited edition smartcards to the premier AeXoN Token holders, and also to those who wish to own this physical and high-tech status symbol. The smartcard is slated to be launched by the last quarter of 2018, but delivery timeline depends on factory production speeds.

The AEXON SmartCard will provide a simpler, more convenient and more cost effective way to make P2P payments from one card which boasts many more secure features than a bank card, since it has computer chips and will have biomet-ric sensors, and rides on software that can be overridden and wiped out in the event of theft or fraud by authenticated owner or helpdesk control remotely.

The AeXoN smartcard is an offering mirroring the AeXoN eWallet, that combines all electronic payment solutions into one convenient card. It is at once a Pre-paid Stored Value Card, and also a Combination Credit/Debit card granting ex-tensive payment facilities and enabling Discount Programmes and a Business/Personal Community Identification card offering for businesses and consumers leveraging on Third Space co-working offices (and later more distributed nodes).

The population that does not own smartphones will nevertheless be able to utilise the AeXoN Prepaid Programme card by way of USSD codes, as the following infographic explains (and also shown in an earlier infographic).


1. A SIM card is associated with a unique phone number, tied to a telecom provider. Users can load value onto this card, either through a subscription linked to their bank account, or prepaid using stored value cards.

2. Like sending a text from one phone to another, a SIM card linked to participating telco-providers can also send a certain amount of monetary value from one sim to another sim.

3. This value can now be associated with the receiver.

AeXoN co-working spaces will initially be located in the high population density areas and eventually down-streaming to the frontiers of the ASEAN zone. AEXON will provide identity to the unbanked and conduct required due diligence and kyc on its users, leveraging biometric solutions and other technologies available in the world today, which can greatly accelerate the entry of the underprivileged into the financial and international community, by offering them hitherto unknown access to capital and credit.

AEXON will run its services on existing, compliant payment gateway services riding on existing regulated market leaders and attach a secure card that can replace many different transaction types such as:

• Remittances • Paying utility bills • Peer to Peer payments

The global remittance market is estimated at about US$700 Billion today, and with blockchain technology, the unbanked can finally be reached and served at low transactional cost.


Source: http://www.adriantoledano.com/2016/02/


5. Blockchain Development

5.1. general

Blockchain technology introduces key benefits to the Financial industry in terms of administration and cost, which thus allows our services to reach the unbanked, to whom financial services have up until now been inaccessible due to the prohibitive traditional banking transactional costs.

our system will verify our users in a secure manner. during the initial token offering, interested parties will upload information to verify their identity in order to have their tokens awarded.

on the secondary market, using the Application binary interface and etherscan.io, we will be able to identify the current wallet address of the AXN Token owner.

Token holders will be able to collect and start to use the loyalty points associated with their AXN Token from the moment they have provided us with the necessary kyc information, that will be saved off chain in our secure database.

This facilitates both financial sector information requirements, as well as allows the creation and existence of a single user



5.2. the imPlementatiOn Of Our aXn tOken

The token will comply with the ERC20 standard, so it will be tradable on pre-selected exchanges. In order for us to add functionality over time, and protect the privacy of the private information of our members and token holders, the system architecture is distributed on-and-off the ethereum blockchain. An additional benefit to the AXN Token holder is that this will limit the amount of storage and memory used, making the contract more (gas) cost-efficient. For a formal description of the token code, please check out our github writeup. The AXN Token holders are eligible to become members of our community gateway, our//space, Activbm by registering to the Member’s area on our Community Gateway platform. Tokens on wallets provided by exchanges like Bittrex, GDAX etc can’t be tracked for balance. To ensure that AXN Token holders are tracked by our systems correctly, we advise to keep the AXN Tokens in wallets that support ERC20 tokens. A few trusted wallets in this category are Mist, Metamask, Parity, myetherwallet or etherdelta.

In order to maintain full control over the environment, we are also considering to provide our own wallet by Q4 2018.

The AXN Wallet app allows you to become an AeXoN community member and provides a single sign-on interface to login to all our members area such as:

• Community Gateway • Our//Space • ActivBM Business Solutions

The AXN Token holder’s public address will be stored on the blockchain, and the kyc and identity information will be stored on a secured database. Users can opt in to make a public profile as well, and connect their information to the AeXoN community Platform. When tokens are traded on the secondary market, the new owner will be able to spend the AXN loyalty Points from the smart contracts from the moment they register on the AeXoN community Platform.

solidity, the high-level programming language used to realise the smart contract, is translated to bytecode so that it can be stored on the ethereum virtual machine. (The ethereum blockchain). We will use the A.b.i.’ (application binary interface) to track transactions and called functions. The Abi is a list of the contract functions and arguments in jsoN format. The modules that add features, such as the community platform, as well as the secured database attached to it, will use the information from the A.b.i. to track the current AXN Token owner and add AXP to the correct owner of the AXN Token on the fifteenth of every month.

The AXP that are derived from the AXN Token will be able to be used for any number of goods and services, such as buying a coffee from the co-working space cafe, renting office spaces, hot-desks, yoga sessions, paying for Telco bills, paying for Activbm business services, etc. more products and services will be added to the list of uses for the AeXoN Points as more merchants are onboarded and more businesses are acquired by the AEXON Project. Merchants and businesses accumulate AXP and can exchange them for fiat or cryptocurrencies held by AEXON at the end of each settlement period (by the fourteenth of each month), or can also use these AXP themselves in the AeXoN community.

initially, AXN Token owners can register their identity privately on the AeXoN community Platform, and opt in to register additional public information, such as their business cards, specialisations, offered skills, products and services.


Entrepreneurs will be able to connect with each other and market their skills to one-another. The AEXON Community Platform is realised in PHP and AJAX. Secondly, we will build modules in Node JS, Ajax, PHP and other languages and frameworks, so that AXN Token holders can make discounted reservations for a desk at our//space and use software from Activbm, as well as marketing their own skills, and browse the community and network to make use of the goods and services that are offered by members of the network. Users that own more than 1,000,000 AXN Tokens, will be able to apply to become a franchise holder for our//space.

An updated list of such “Proof-of-Stake” business functionalities will be published on the AEXON official announcements site(s). AXN Tokens pledged for the purpose of triggering certain AeXoN community functions will be held in escrow and will not generate AXP during the lock-in period.

teChniCal OvervieW Of the system arChiteCture


6. Cyber Security6.1. biOmetriCs anD kyC

The AeXoN community gateway will provide identity to the unbanked and conduct required due diligence and kyc on its users, leveraging biometric solutions and other technologies available in the marketplace, which will greatly accelerate the entry of the underprivileged unbanked population into the financial and international community.

A combination of voice-, iris scan and facial feature authentication. 1. The user can use their smartphone for authentication, using its microphone and camera.

2. a. The User scans their face using the camera on their phone. b. The algorithm scans the unique facial features and the distances between them. c. The data is verified on a secured server.

3. a. The user uses the camera on their phone to scan their iris. b. The iris scan is verified through the secured cloud. c. The user gets authenticated.

4. a. User records password-sentence with the microphone from their phone. b. The recording is sent to secured servers where algorithms validate if it matches the recorded voice password of the user.

5. Additional meta-data about the users’ geo-location and behaviour is used to detect suspicious conditions.

6. The user is validated using a combination of these methods.


6.2. Data seCurity anD CyberseCurity

AEXON is partnering with a specialist data and cyber security firm, Sencha Enterprises Pte Ltd, to roll out onsite and offsite, secure environments for the AeXoN co-working space iT offerings, Activbm cloud services, hq data storage and offsite secure backup solutions. during the development of the system and the implementation of the system, we are very pleased to be working with An-drew Santosa, a Senior Research Fellow at NTU, who together with the knowledge and experience of Sencha Enterprises will ensure the security of the system, data and connections.


7. Services 7.1. lOyalty

The AeXoN loyalty Programme will support all of our initiatives in these ways:

• Token purchasers receive discounts at the Asian Our//Space outlets (will negotiate to have access to all worldwide locations as well, status to be announced by iTo date)

• Token purchasers receive discounts on ActivBM services and any other AEXON merchants and businesses - these uses will be announced on the AeXoN website(s).

• Those who own AXN Tokens will be given AEXON Loyalty Points (AXN Points or AXP) monthly that can be used to spend on products and services within the AeXoN business community.

• On the 15th of each month, a certain number of AXP will be generated in the AEXON eWallets of AXN Token holders. By the 14th of the following month, all remaining AXP that are unconsumed will be burned/destroyed, then on the 15th, new AXP will be generated again.

• If AXN Tokens are traded after the 15th of the month, there will be no further AXP generated for the new AXN Token holder. There will only be a one-time monthly issuance of AXP for each unique AXN Token.

The AeXoN community gateway also allows businesses and merchants to create their own online stores and websites, and allows more merchants to onboard their services and products into the AXN Points/AXP loyalty programme. more usage opportunities for the AXN Token generated and the AXP will be rolled out in periodic intervals as more merchants enter into the ecosystem. This thereby creates more demand for AXN Tokens on the secondary markets as merchants will be required to have a certain number of AXN Tokens, in order to be part of this growing community ecosystem.


7.2. aXn POints use Cases

The AXN Points are a perpetual benefit given to the AXN Token holders on the 15th of each month, as AXN Points are generated each month (unspent AXN Points will be destroyed on the 14th of each month) for usage. This in effect means that huge value is provided to the AXN Token holders, as they not only enjoy the benefits of growing long-term value of their AXN utility Tokens from open market trading of AXN Tokens, but they also perpetually get a monthly spendable number of AXN Points that can be used for real-world products and services. In time, the AEXON Project will also create a secondary market for the AXN Points to be traded on the platform. if certain AXN Token holders are unable to consume them before expiry, the Secondary Market for the trading of AXN Points will drive up the value of the AXN Tokens even further since the AXN Points could potentially be a monthly tradable income source.

Why get into this AXN Token and AXN Points environment? just as airlines give air miles, online travel agents like booking.com or Expedia give points to their customers that can be redeemed, etc, by creating a One-Community environment where AXN Points that are generated can be utilised, this creates a more inclusive, tighter knit community that is more integrated, decentralised, and does not need central authentication or governance to thrive.

We are truly democratising the Community engagement by allowing Work, Life and Play to come together in One Platform.

7.3. aeXOn eXChange anD aXn tOken seCOnDary market

AEXON will start and run its own Exchange or enter into long-term joint venture relationships with leading cryptocurrency exchanges, in order to ensure a permanent Secondary Market for its own AXN Tokens, and also to increase liquidity for the AXN Token. This is fully covered in a later section in this White Paper about Tokenisation.

7.4. Ott serviCes When the data cable pipe is secured and opened up to the Telcos in the AseAN region, there will be spare bandwidth that is not used and this can be sold to any of the big data players in the market such as: • Amazon • Google/ Youtube • Facebook • MicrosofT • TV Networks These revenues have not even been included in the projections for this document as, although they are extremely likely, they are more mid-term negotiations that will take place 2-3 years from the AXN Token Sale date. It is expected that the sale of this surplus bandwidth to the world’s largest data consumption companies who want to reach the AseAN region will bring significant, recurring revenues to the AEXON Project, which are intrinsically linked to the AXN Token. This revenue share is included in the AEXON engagement with the submarine cable project company, whose identity cannot be revealed as yet due to confidentiality concerns. Thus, this is another revenue stream attached to the value of the AXN Token based on associated revenues over time that will result in improved and better offerings from the utility of the AXN Token as time passes. This is important as a consideration for the potential AXN Token buyer, since having a stable, long-term profitable infrastructure project is a key driver behind the business viability of this AEXON Project.

7.5. nODes anD franChises

once a serious investor has acquired a number of AXN Tokens, they have options on what they can do not only to serve the community but also to create their own line of business within the AeXoN community gateway ecosystem. Within the AeXoN community gateway, an AXN Token holder will be able to show himself to be a ‘walking node’ (imagine gPs triangulation from an uber screen) depending on the search parameters from users - e.g. a co-working space tenant wants to find an experienced architect. He then opens up the AEXON Community Gateway Merchant Portal, types “architect” and the gPs will lead him to the right location, right desk and voila, they can connect and do business.


The customer can only see service providers who own certain levels of AXN Tokens, thus our AeXoN Nodes have a similar function to Proof-of-stake Nodes - meaning the accumulation of a certain number of AXN Tokens will allow holders of AXN Tokens to be points of contact as business evangelists (sales agents/brokers for merchants on the platform), exchanges (e.g. Geolocate like Uber to find nearest money-changer/eWallet Walking Node if you need cash that the AXN Token holder might have on him/her), and larger accumulations of AXN Tokens to be allowed to be franchisees or to buy into the AXN community businesses, with each merchant setting their own entry level requirements. Token holders who wish to engage in such “Node” functions will have to deposit their stipulated levels of AXN Tokens into AEXON escrow accounts, which are defined by smart contracts and obviate the need for complex legal agreements to be in place before engagement.

For example, let’s say an AEXON Community member purchases 1,000 AXN Tokens during our pre-sale at US$1,000 equivalent and gets a 25% bonus (please note that the bonus given will depend on when the purchase of AXN Tokens takes place, and this figure is only provided for illustration purposes). That means that this member will have 1,250 AXN Tokens distributed to his AeXoN eWallet. To be an AeXoN community member (to activate all the membership functions in the AEXON Community) will require 300 AXN Tokens, held in escrow, and the remainder 950 AXN Tokens in the AeXoN eWallet will generate about 5 AXP per month (the AXP generated will vary depending on the total iTo funds raised and will be published after the iTo closes, and only put up here for illustration purposes) .

With the activated AEXON Community loyalty programme, this said member can now enjoy a 25% discount (these numbers will vary from location to location and business to business and are only put up in this example for illustration purposes) off the Our//Space office offerings, ActivBM business services, etc. So let’s say he goes to the Our//Space membership counter, shows his AXN Tokens in escrow and activated AeXoN community membership, gets to book a hot-desk at US$75/month (these numbers will vary from location to location and are only put up for illustration purposes) instead of the listed public rate of US$100, and he can use his 5 AXP to offset the monthly cost even further. That means that this AEXON Community member will only need to pay US$70/month for the usual US$100/month service! While part of the AEXON Community, he can access the AEXON Community Gateway and put up his profile for products/services offered, so that other members of the community can buy his products/services or search for him as a service provider.

In addition, let’s say that 3 months after the AEXON ITO closes, the AXN Token rises to US$3/AXN Token in value. The said member can then sell his 950 extra AXN Tokens at US$2,850, whilst still retaining his 300 AXN Tokens held in escrow for his membership services. In effect, this AEXON Community member only paid US$1,000 to obtain about 3 years worth of co-working space hot-desk usage (assumptions are that the member bought in at a bonus offering stage and that the open market price of AXN Tokens went up in this example)!

There are many further examples of how AEXON Community members can utilise their AXP for purchases and as node functionality, and these will be described in more detail on the AEXON website.


7.6. inCluDing anD serving the unbankeD

With the AEXON Community Gateway allowing access to the previous financially disadvantaged, the unbanked will now be given an opportunity to become part of the inclusive AeXoN community as depicted in the following infographic.


8. Utility Token Roadmap • Initial Token Offering/Sales - end 2017/early 2018 • Potential for Increase in value - Periodic buy-back of AXN Tokens from open market using business profits - onboarding of more merchants, more usage for AXN Points • Buyback scheme - at regular intervals, 20% of the net profits from the business operations of AEXON will be used to buy back AXN Tokens from the open market at the existing price points to reduce market supply and increase price levels - below certain threshold levels, AEXON Project Treasury department will buy from open market to reduce market supply • Accumulations of AXN Tokens allow Token holders to act like nodes, for example, to set up their own business community portal, to be an AeXoN business franchisee, to own a co-working space franchise, to own an ActivBM business services franchise, to exchange money for AXP rewards, etc. These have been briefly described in preceding descriptions and will be further detailed in the AEXON website.


9. Full Roadmap




10. Partnerships and Corporate Structure 10.1. Partners 10.1.1. Cryptocurrency Exchange, ePayments, eWallet, P2P PaymentsAeXoN is currently engaged in negotiations with a strategic partner for the provision of these already proven, market-ready solutions and expect to announce the formalisation of such an engagement before the AXN Token Pre-sales commences.

A strong international cybersecurity and data centre specialist company will provide secured online and offline network solutions for the entire AEXON Project, and its state-of-the-art USA patented Exchange risk management solution is imminently being approved for a substantial development grant by the Singapore government to provide the financial institutions with an additional layer of risk management. Finalisation of this formal engagement is expected to be announced before the end of October 2017.

10.1.2. Our//Space This offering initially relies on the launch of co-working spaces entering into and expanding in the ASEAN market (and strategic nearby markets), by setting up and operating multiple units in gateway cities like singapore, hong kong, Yangon, Manila, Phnom Penh, Bangkok and Kuala Lumpur in the next 5 years.

This will attract paying companies who will use the AXN Token both to utilise premium co-working office spaces and also to subscribe for back-office business services at affordable rates. Our//Space is led by a strong team comprising of experts from the UK, Dubai, USA and Singapore, and with its focus on bringing nature into the workplace, is a natural fit for the AEXON Project’s vision of a common ASEAN standard with a strong branding and value proposition as a natural business hub and the premier Third space offering to the digital nomad.

10.1.3. ActivBM Activbm is the perfect complement to our//space (which correspondingly serves as the Activbm launching pad worldwide), as it is the business engine “software” to the “hardware” of our//space as the real estate anchor, and with Activbm as a value-add and accelerator to all businesses, especially to growing start-ups, AseAN businesses can be incubated and accelerated to provide strong growth.

10.1.4. Submarine Cable Project The submarine cable project is led by an experienced team with decades of regional and global Telco industry experience, which has allowed them to negotiate off-take agreements with various regional Telco’s interested in partaking of the new 200 Terabyte submarine cable to be launched in the ASEAN region - the world’s fastest submarine cable once completed.

With quid pro quo contract discussions for bandwidth usage, the regional Telco’s will be able to allow the pre-loading of the AeXoN community gateway onto their customers’ mobile phones, allowing the simplest strategic acquisition of a distribution network to the entire region.

10.1.5. Asia Law Exchange - ALX AlX proposes to build a regional platform of legal-Tech services, serving a middle layer of kyc, compliance, cyber-security offerings, Personal data Protection offerings and compliance, on top of a strong foundation of iT software offerings to businesses, which nicely fits with the ActivBM ecosystem of technology and services offerings.


10.2. aeXOn COrPOrate struCture

• Gravitas Holdings (Pte) Limited was set up in Singapore and is the marketer, distributor, and auditor of this AeXoN offering, amongst other future ico/iTo offerings.

• The AEXON Project is set up as a special purpose vehicle (“SPV”) registered in Singapore, and has the necessary corporate agreements with bluesky group Pte ltd (which has the co-working space agreements with our//space, and owns the Activbm brand) and the submarine cable company tie-ups and regional oTT tie- ups which are the strategic distribution channels for this project (which will be verified and vetted through by the Gravitas Holdings lawyers and accountants), as well as ALX and the other core components of this Project.

• AEXON will be audited by Gravitas Holdings (Pte) Limited in a manner similar to private equity deals which are usually only reserved for the top 1% of the investment population, with full accountability to token purchasers by way of yearly administrator reports showing the utility token values, auditors and lawyers conducting yearly audits and reviews of the AeXoN activities, etc.

• Seed funding and founding investors are limited to Accredited Investors and/or Institutional Investors, or under the Securities and Futures Act exemptions under the definition of the Singaporean legal system as equity in Gravitas Holdings (Pte) Limited and the AEXON Project SPV are regulated by Singaporean law.

10.3. geO-lOCatiOn benefits

• Singapore was chosen to be the HQ of the AEXON Project due to its location as one of the premier blockchain and token offering centres in the world.

• Singapore is a global financial hub, and is uniquely positioned between the East and the West, and is increasingly attractive to AseAN as well as global businesses.

• The Singapore government is embracing the nascent Fintech industry and has promulgated numerous initiatives to assist finTech companies.

• ASEAN is mobilising to form a multilateral economic zone and is the third fastest growing economic bloc in the world today, with combined GDP of over US$2.4 Trillion (https://www.usasean.org/why-asean/asean- economy) as of IMF data, 2015.

• Singapore’s own digital tokenisation efforts are already at an advanced stage, with its “Project Ubin” at Phase Two of implementation and the singaporean regulatory environment of permitting utility token offerings is a great positive to be had.


11. Tokenisation Plan

11.1. tOken utility

1. The AXN Token will allow discounted rates on the list prices of co-working space facilities as well as ActivBM service offerings, Telco customers using AeXoN services, and any new merchants onboarding to the AeXoN community.

2. 3 months from the close of the ITO, the AEXON stored value/debit card riding on the Visa worldwide network will be rolled out. it will have the same functionality as both a debit card as well as a prepaid stored value card.

3. AEXON will have its own Exchange or have a strategic partnership with an experienced and reputable Exchange operator(s), in order to ensure a permanent secondary market for its own Tokens, and also to increase liquidity for the AXN Token.

4. Within 12 months from the ITO, the AEXON SmartCard, with QR code for ActivBM business community and co-working space functionality, biometrics for activation and account signup (and to assist with the performance of know-your-client (“kyc”) procedures), loyalty and merchant Programme, direct marketing for distribution to business partners and social contacts to be issued, and the beta testing for the regional stored value telecommunications account linked card (physical and virtual) to commence (subject to factory production fulfilment orders).

6. Also slated for 12 months from ITO, AXN Tokens will have full functionality as Nodes - meaning the accumulation of a certain number of AXN Tokens will allow these holders to be points of contact as Nodes (e.g. Geolocate like Uber to find nearest money-changer/eWallet Walking Node (banker/service provider), and larger accumulations of AXN Tokens to be allowed to be franchisees of the our//space/Activbm businesses, etc.

7. It is also on the AEXON roadmap to acquire banks or apply for banking licences in the region in order to have full remittance and money-changer licences in place, so as to roll out an AeXoN Token digital currency if permitted, and be useful as a regional, cheap way of transacting across countries and currencies. however triggering this phase of development will depend on how much funding is raised from the AXN Token sale.

11.2. seCOnDary market

1. The first secondary market utility of the AXN Token will be for co-working space and office services business owners/entrepreneurs to acquire/lease such AXN Tokens from the Secondary Markets in order to enjoy membership/token ownership privileges (i.e. access and discounts for such services).

2. The next secondary market utility of the AXN Token is for the ability to be a sales-force/business member of the AeXoN community, as a Walking Node, to evangelise the functionality of the AXN Token and community. The more connections, merchants and people in the Community, the more universality of financial transactions and exchange of products and services are enabled.

3. Additional AXN Points rewards will be provided to those who serve as Nodes to exchange money for members of the community, business facilitators and sales people/teams, through direct marketing rewards. This is akin to loyalty programmes and rewards points, since the AXN Tokens can be exchanged for valuable consideration and/or fiat currency.

4. Another secondary market utility is the ability for certain concentrations of AXN Tokens to achieve franchisee functionality (e.g. to acquire rights to open a new co-working space location, equivalent value of 3000 Ethereum are needed in order to have rights to purchase a Franchise from the AEXON Project, etc).


11.3. tOken Design anD builD

The AXN Token will be designed and built in solidity and the modules to redeem the AXN Points to pay for some Community services such as ActivBM business suite services, Our//Space working desks and offices, as well as cafe offerings within our//space venues, Telco subscriptions with submarine cable company partners, etc, released in Node js.

The AXN Token holders will get AXN Points on a set ft will add points to the account of that person in a stored ledger.

If a customer sells his AXN Token, the points that he has collected up till that point will remain valid and the next month the new owner will get the points from the contract. The Community merchants will exchange their accumulated AXN Points with AEXON for fiat currencies to complete the ecosystem.

There will be a limited amount of AXN Tokens in circulation. The AeXoN technical team is currently assessing the Ethereum platform for suitability in hosting the AEXON Project eWallet.

11.4. tOken sPeCifiCs This table summarises the specific credentials and timings of the AXN Token.

AeXoN will distribute loyalty AXN Points to their holders, and AXN Token holders will be able to use to make reservations at our//space, use Activbm and subscribe to telecom providers, etc, at a discounted rate. This will be powered by an eWallet powered by existing service providers with such services, and a trusted financial institution (e.g. Mastercard).

Target Amount Sold (Fixed limit) 1697503 ETH worth of AXN Tokens (500,000,000,- USD)

Project Status Live product/services: ActivBM Pipeline: our//space Asia; eWallet mobile app submarine cable company submarine data cable for oTT/Telco services due to kick off ( see roadmap for details.)

Safekeeping of Funds Funds secured in Bitcoin BTC & Ethereum ENS & Ox account and us$ escrow accounts only

Token holder reward AXN Points (loyalty points) or AXP

card user incentive To be announced on the individual business unit sites, and a consolidated table to be released on the Aexon website after ITO

Early bird bonus 25% discount, progressively lower 5% tiers of discounts until down to listed price

Accepted currencies for the ITO Bitcoin (BTC) & Ethereum (ETH) + USD for the presale; only eTh for the iTo

minimum Amount raised $ us 5 million.(otherwise all Token purchases refunded to investors)


The AXN Token will be like a voucher, that users ranging from the unbanked to the entrepreneur

will be able to use for the above listed functionality.

It is built as an ERC-20 token on the Ethereum blockchain

TOKEN SALE START DATE TOKEN SALE END DATE

TOKEN PRICE340 AXN TOKENS EQUALS 1 ETH / 1 AXN TOKEN = 1 US$

Total Percentage of all AXN Tokens for Public

80% 60%

20% 20%

Percentage of all AXN Tokens for AEXON Projects Funding

(including Pre-Sales)

Percentage of all AXN Tokens for Early Investors and Founders, Marketing,

Operations of Tokenisation and

Community Gateway, etc

Percentage of all AXN tokens for AEXON

Treasury Reserve and Other Interests


12. Financials This section covers what we will do with the funds we raise from the initial Token sale and from the private equity mar-ket; what our basic costs are per project stream; and what revenue streams we anticipate from each core project stream. Allocation of Project Funds

allOCatiOn Of PrOjeCt funDs


DesCriPtiOn

The core infrastructure project requires at least US$50 million to kick off, and the aimed at co-working space offerings of 25 outlets in Asia require an estimated US$50 million to achieve as well.

To build out, market and operate the AEXON Community Gateway requires an estimated US$30 million over a course of 3 years, and each ActivBM office instance will require about US$500K for implementation. 60% of the AXN Tokens created for this Initial Token Sale will be utilised for the Project Funds, whilst 20% will be utilised for marketing, operations, technology development, and some compensation for the early investors and promoters of the AeXoN Project.

Thresholds for the AEXON Project are as follows:

• At US$ 5 million raised and allocated to the AEXON Project Funding as set out above at Section 7.1, 1 co- working space, 1 ActivBM office, a series of initial Aexon cards, an Exchange partnership, and the AEXON community gateway will be rolled out;

• Each additional multiple of US$3 million raised, will go towards an additional co-working space and ActivBM office, unless crossing the next threshold, where,

• At US$60 million raised, 1 additional co-working spaces, 1 ActivBM offices, and the submarine cable project will be triggered;

• Each additional multiple of US$3 million raised will go towards an additional co-working space and ActivBM office, unless crossing the next threshold, where;

• At US$125 million raised, regional banks can start to be bought, and/or banking licences can be applied for, and at us$500 million raised, the iTo will be closed.

13. Security and LegalThe founder of the AEXON Project and Gravitas Holdings, the Project promoter, is a practising advocate & solicitor in Singapore from a firm with 9 lawyers, and has just published a book on ICOs/ITOs in Singapore. The presence of another core team member who is handling government relations, is also very well connected with the legal environment and has had multiple positive engagements with the singaporean regulators for Personal data Protection and kyc discussions for some of the offerings under this Project. Therefore, from a legal and compliance viewpoint, this AEXON Project is well in hand.

Another core qualified person on the Gravitas Holdings team promoting this AEXON Project is a Chartered Accountant in Singapore and owner of a professional 9-man accounting practice, and the Gravitas Holdings Group Financial Controller is another qualified Chartered Accountant on this Project team. From a business audit perspective as well, having these two core members on board gives added confidence to the lay investor.

security is well taken care of, by way of data centre, virtualisation, security, and risk management specialists being on board for the set-up and administration of the various co-working sites, as well as the overall iT system infrastructure of this Project. This security team is also engaged in multiple rounds of discussion with MAS and Spring Singapore for the rollout and implementation of a USA patented Exchange risk management offering.


malCOlm tan, ceo, legal Advisor – lawyer/entrepreneur, with multiple businesses and exposure and experience in multiple industries, including corporate advisory, technology and finance (VC, PE) which are particularly on point for FinTech and the crowdfunding space. Malcolm contributes in-house legal knowledge and expertise as well as wide-ranging contacts enabling partnerships to be formed readily to accelerate AEXON growth and fulfilment of its vision. malcolm also has direct interests and/or companies in legal services, corporate services, corporate advisory, finance and wealth management, digital marketing, etc which directly contribute to the success factors required for new companies and businesses. He has also just published a book on “how to ico/iTo – legal and regulatory framework in singapore” and has advised or is currently advising a few companies intending to ico/iTo in singapore.

ken Wang, COO - Ken has more than 15 years of solid international sales experience in Asia Pacific covering information technology and energy industry across senior/general management, sales and business development positions. ken has previously worked for international companies like ibm, oracle, hds, Platts, TPs and sAP.

tim sanDars, Programme Manager - Tim has 15+ years of digital experience mainly in delivering mobile technology projects for blue chip clients such as Vodafone, O2, Orange, Sky TV and Skype. As Head of Projects at the UK’s largest independent mobile marketing company (Mobile Interactive Group, sold in 2011), Tim gained experience of managing the programme for the business projects and line-managed the project managers to ensure delivery to high quality standards. Tim moved to Singapore in 2012 where he has acted as an advisor to several start-ups in ecommerce, oTT billing and mobile payments and has used this time to enhance his skills as a digital marketer. Previous employers include AXA, iPc media, sportingbet, logica, Price Waterhouse.

Dr. anDreW santOsa, Technologist and security expert. Andrew is a Senior Research fellow at the National university of singapore, where he conducts research and development of software security analysis techniques based on symbolic execution within the TRACER-X project. He is dedicated to Advancing state of the art in automatic discovery of software bugs for software security. His previous experience includes a position as Principal Member of Technical Staff at Oracle. He is affiliated at the IEEE Computer Society and the Singapore computer society, as well as at the Association for computing machinery.

santOsh rOut, Technologist and head of development - Santosh has more than 16 years of experience in Product Engineering and Application Development. He is the founder of saaragh Technologies, a product development house in Travel and consumer internet domain and also the founder of saaragh blockchain labs to commercialise blockchain Technologies in india and south-east Asia.

14. Team


jieren Chen, Technical Advisor - Senior Software Engineer who finished his Bachelors in Economics at Carnegie Mellon University. Jieren Chen is an experienced software engineer and technical analyst. he has worked as a senior software engineer at Aol. (baltimore, md) , iTeleport (mountain view, cA), klout (san francisco, cA), leonardo software, Whil and stripe (San Francisco Bay Area). He was the Director for Asia Pacific at Scoring Software and the Principal at rebase capital in ho chi minh city.

fleur arkesteijn, Technical Team - software engineer. fleur is an intern from the hague university of Applied sciences, has proven to have a deep understanding of the underlying concepts and implications of the (ethereum-) blockchain, development in solidity and the interaction between different components in the system.

eriC yeO, Operations Specialist - Eric has over 20 years’ experience in various industries, from property investments, to tech companies and various fmcg trading. A natural entrepreneur and with an ability to leverage multiple networks, eric is the operations specialist who ensures that the team is running smoothly.

lin zi’ang, Programme manager, group financial controller, chartered Accountant - zi’Ang was graduated from singapore’s Nanyang Technological university with an honours bachelor Degree in Accountancy and began his career with Ernst & Young (Singapore) as an external auditor. Zi’Ang later joined Rainbow Resolutions as its Finance Manager and then graduated from the singapore management university with a master of science in Wealth management and as the winner of its Portcullis Wealth Management Prize. Zi’Ang then became the Group financial controller for Tier one holdings where he led the implementation of Netsuite erP. he is the current group financial controller for the bluesky group.

gabriel lOO, Chartered Accountant - Gabriel has over 10 years’ experience in the accounting sector. holding roles in reputable companies such as ernst & young, Neptune orient lines and listed companies such as cefc int’l. his company Aspire corporate services Pte Ltd has been consulting for various crowdfunding projects in areas of financial accounting and regulatory compliances. His addition to the team ensures clarity and compliance to the financial and regulatory frameworks.

lilun lee, Director of Communications - Lilun has over twelve years of experience in the startup sphere, he founded a resilient and successful business with a spectrum of international clients such as microsoft, remy cointreau, british council, sWATch, longines and balmain, as well as directing a digital production team in software development and research projects. His belief resonates strongly with technology with an organic purpose; that through symbiosis of both new technologies and the human soul, a successful brand will be created. As an advocate of sustainable marketing practices, he advises companies on making business and marketing decisions that reduce CAPEX and maximise ROI through digital media and scalable operations procedures.


lanOn Wee hOng lOOng, director of brand management- lanon is a highly experienced co-founder and CEO of an award-winning 12 year old Marketing and Technology agency and currently holds directorships in several startups including a Brand Experience online platform that attracted 20 communities in 3 weeks. He has founded an internationally recognised startup that has gained the respect of international chambers of commerce, city councils and Technology federations as well as developed partnerships with mNcs, Trade Associations and has been invited as a panelist and speaker for many New media and Technology industries. He is an expert at Business Strategy and creating a unified Business Architecture across an entire system, from how it acquires customers to how leadership is perceived. he believes success is to understand the differing perceptions of people and to develop a better vision of the future that brings people together.

Daniel van Wijk, marketing director - daan is an creative director of marketing and has more than 15 years of experience in international product marketing, general marketing and product management, in the IT hardware and online education industry. He is the expert in developing marketing strategy where he uses his personal drive and communication skills to align all stakeholders to get the results. daan has worked as a Product marketing manager and marketing communication & Programs manager, european Product, business and brand manager at dell, and was the A.i. director Product manager and senior Product manager at laureate online education.

melissa yOOn, Community Manager. With experience in finance, trading and an extensive knowledge and insight into the stock markets, game theory and digital currencies, as well as managing accounts and communities, yoon is a perfect addition to our team. she is both appreciated by the team for directing a disciplined army of gummy bears to meetings and for her focus, leadership and analytical skills.


15. Conclusion

15.1. PrOjeCt summary

The AEXON Project is a rare ITO that has already achieved quantifiable, real revenues in the business world as well as having real off-take agreements that provide demonstrable profits through traditional business operations, infrastructure and utilities private equity plays, and come with solidly backed revenue streams that can be seen and calculated, as opposed to most ico/iTo offerings which are backed merely by white papers and theoretical concepts.

All of the AEXON roadmap offerings are proven technologies that exist in today’s society, but the AEXON Project is uniquely capable of bringing all of these concepts, technologies and business uses together in one offering that will be continuously upgraded, and can bring together everyone into an inclusive, efficient, more empowered Community.

This is a unique opportunity to get into some of the fastest growing segments in the world with just one participation in an initial Token sale, i.e. co-working spaces (leading growth segment of the real-estate industry), as well as iT B2B services, and financial inclusion for the unbanked which number a few hundred million in the ASEAN Economic community.

The utility tokens generated and sold through this offering will also have their own natural secondary market, as concentrations of the AXN Tokens are required for entry into the AeXoN community as merchants, and also offer utility of services and offerings such as access to hot-desks at the co-working spaces, offices, and value added backend office services, as well as telecommunications subscriptions and access to the value of new co-working space centres and locations. on top of that, AXN Token holders will be able to tap into a community platform that will help them accelerate their business. In order to enter into the market expediently and provide immediate value for its token offerings, the AEXON Project will initially leverage transactions processing from leading global Third-Party Processors such as visa, mastercard, and regional prepaid programme leaders and technology providers.

Riding on the backbone of regulated financial industry leaders, AEXON physical and/or virtual tokens/cards will allow the purchasing of airtime and the payment of bills domestically or across borders, as well as the transmission of salaries across borders.

There will also be great benefits to employers and regulators by the reduction of cash in the economies, and the enabling of large underserved segments of the population with little to no access to financial products and services. Offerings such as prepaid programme cards are developed in the usA and europe but still not widely accessible and known in the ASEAN context, and will greatly accelerate ASEAN economies with the subsequent ease of transactions with a vast uptick in financial access. Community inclusion will also allow the previously underprivileged to gain market access and improve their lives faster than the normal growth trajectories in such situations.

For the financial industry, blockchain technology introduces key benefits in terms of administration and cost which also allow our services to reach the underprivileged, to whom financial services have up until now been prohibited. Our solution will be compliant and should be welcomed by the banks.

15.2. CritiCal suCCess anD risk faCtOrs Our//Space Our//Space is currently launching four new sites, at Leeds, Manchester, Miami and Dubai. The flagship 22,000 sq ft unit at Dubai at the Lamborghini building is slated to launch in early November 2017.

Possible risks are competition and a change in the office consumption patterns of the digital nomad generation. For example, in Singapore, fierce competition has arisen in the co-working space arena, with entire buildings being blocked by competitors who sign exclusive agreements with the landlords so that competitors in the same trade (of co-working spaces) are barred from entering into that building as a tenant. however, our view is that the digital nomad behaviour pattern will not change and therefore there will continue to be exponential demand for co-working spaces in key gateway cities.


ActivBM Activbm will leverage the physical platform that our//space offers, to spread its presence globally. All the functionality on the Activbm platform provides the support that each member company needs and the support team must be able to respond sufficiently to cater for all demands in each operational function.

risk factors for this business are poor service delivery by the Activbm service providers, and an inability to cater to the growing demand. such risks are alleviated by having a standby panel of service providers, and ensuring that service level Agreement kPi’s are properly set, monitored and measured, and adhered to.

AEXON SmartCard and AEXON Community Gateway success of the AeXoN smartcard and AeXoN community gateway depends on adoption, which will rely on solid marketing, changing consumer behaviour, and the ability to not only solve a customer’s need but also to convince them of the value of the card – not just in terms of saving money on transactions but in terms of convenience. Wechat Pay used brilliant marketing by giving free red packets during the lunar New year period, and once people used their ePayment solution, they captured huge market share and adoption. A second brilliant marketing strategy that WeChat Pay utilised was to get hundreds of thousands of merchants to support their 8th August marketing drive (like black friday in the West), and this managed to draw even more of the online crowd to their platform.

Partnerships that are attached to the payment types (such as partnering with Telco’s to enable billing or oTT payments) will help to make this card indispensable.

The success of the kyc foundation process we are creating will provide a reliable, compliant reputation for our card which will quickly become known amongst the communities who have struggled with being officially recognised and allowed to use financial services in the past.

The ability for salary payments to be made directly onto the card is important because in this way we can digitalise the spending of the previously unbanked populations.

Submarine cable company The Submarine Cable Project, being a privately held infrastructure project, will have significant construction and project risks, government and country risks since it touches on so many countries and having a lengthy implementation period, may run into myriad of issues. strong government and Telco engagement, good partner and subcontractor relations, proper engineering and feasibility studies, strong project management etc, are paramount in the successful delivery of the Submarine cable company project. AEXON believes that the Submarine cable company management team has demonstrable and proven track records and are well suited to rise up to the challenges of delivering this state-of-the-art infrastructure project successfully to the region.

Generic Business and Operational Risks since the funds raised from the AeXoN initial Token sale will be utilised in the ordinary course of business in the stipulated projects, there are business and operational risks that will arise, and the AEXON team is mindful of such and will take their best measures to mitigate the business and operational risks within the scope of this White Paper. Regulatory Risks It is the view of the AEXON Project team as well as counsel involved with the Project that the AXN Token and AXN points generated for AXN Token holders do not constitute securities under the meaning of the singapore securities and futures Act, and also in relation to the united states’ sec position. however, to avoid the regulatory issues with respect to the United States position, the AEXON Project will not be offered to citizens and/or residents of the United States of America. With regards the Singaporean population, since the initial benefit of the AXN Token and AXN points relates directly to singapore, the AeXoN team will make representations and start engaging with the singaporean regulators forthwith in order to reduce this risk factor. AXN Token sales will not be offered to citizens and/or residents of the People’s Republic of China and the Republic of Korea as ICOs are currently illegal in those jurisdictions.


Technical and Security Risks Due care will be taken in terms of the technical development portions of this Project by engaging and second- sourcing multiple skilled developers and consultants and service providers, and also consulting with the technical advisors on the team as well as outsourced consultants.

Security will be very seriously considered and offline and online security is a critical factor that the AEXON team is cognizant of and will take measures to mitigate, including the adoption of bounty campaigns and engaging external security experts to consult on these issues.

Financial Risks In order to defend against any sudden regulatory shifts, the AEXON team will arrange for multiple financial channels of receipt of funds and consolidation of funds in the approved jurisdictions that allow or at the very least, do not ban cryptocurrencies. Qualified chartered accountants and corporate finance specialists are in the team or will be onboarded, and external expertise sought and retained in this regard.

15.3. neXt stePs

• Fund the licensing and implementation of our technology platforms including the processing services from leading third-party providers;

• License, integrate and implement leading third-party web/mobile customer interface technology.

• Expand staff levels to implementation and then operational levels.

• Design and launch social media campaigns targeting domestic helpers to ensure a ready pool of pre-qualified prepaid programme account holders prior to full launch, for beta testing of oTT remittance functionality.

• Initiate an aggressive “land grab” to fully leverage our early mover advantage in both Singapore and surrounding AseAN and neighbouring countries through strategic partnerships and organic growth.

• Strengthen capital base for development and improvement of Community Gateway, AEXON SmartCard and AXN Token and merchant and loyalty Programme and card partner(s).

• Ensure expansion into other jurisdictions including Bangladesh, Hong Kong, other Asian Pacific countries.

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