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Copyright ⓒ 2017 Enclave Beverage Group. All Rights Reserved. ENCLAVE BEVERAGE GROUP PRODUCT ROADMAP & BRAND EVOLUTION
Copyright ⓒ 2017 Enclave Beverage Group. All Rights Reserved.
E N C L AV E B E V E R A G E G R O U PPRO D U C T R O A D MA P & B R A N D E V O L U T I O N
Copyright ⓒ 2017 Enclave Beverage Group. All Rights Reserved.
PROD
UCT
TIMEL
INE
DEDICATED INTERNAL SALES TEAM INCREASES ACCOUNT BASE
NATIONAL RETAIL PARTNERS STREAMLINE PRODUCT ROLLOUTS
COMPANY SCALES (EFFICIENT PRODUCT PRODUCTION AND DELIVERY NETWORKS REDUCE COST)
EXISTING SALES TEAM MANAGES LARGER PORTFOLIO OF BRANDS
COMPANY INVESTS IN SUPPLY CHAIN SOLUTIONS TO FURTHER REDUCE COST
CENTRAL MANAGEMENT + COMPOUNDED SYSTEM = SUCCESSFUL PRODUCT LAUNCHES
ONE INTERNAL MARKETING TEAM MANAGES MULTIPLE BRANDS
SALES CONTRACTS INCLUDE MULTIPLE BRAND DEALS
2017 202420202018
EYE-V EYE-V BREWALCOHOLIC ALCOHOLIC
ONE BRAND
ENERGY NON-ALCOHOLIC
WHISKEY VODKAALCOHOLIC ALCOHOLIC
ONE BRAND
LOW CALORIE WATERNON-ALCOHOLIC NON-ALCOHOLIC
ONE BRANDROSÉ CHAMPAGNEALCOHOLIC ALCOHOLIC
ONE BRAND
2022
PRODUCT ROADMAP - THE ROAD AHEAD
2019EQUITY ROUND: SERIES A
CAPITAL INVESTMENTS OCCUR
Copyright ⓒ 2017 Enclave Beverage Group. All Rights Reserved.
N O N - A L C O H O L I C P O R T F O L I OWe designed a brand that can be
nimble and that will evolve in the
coming years to fulfill consumers
changing needs. This is a small
snapshot into the evolu;on of
our premium non-alcoholic
beverage brand. It’s important for
all of our products to have a clear
path & roadmap to success.
Please Note: Exact launch dates
may change based on market
condi;ons.
BRAND EVOLUT ION
S T I L L S P A R K L I N G2018
2019
Z E R O C A L O R I E F L A V O R E D
W H I T E B O T T L E B L A C K B O T T L E
P R E M I U M O R G A N I C J U I C E S
2021
M A S S S C A L E C O N S U M P T I O N O P T I O NC O N F I D E N T I A L
2020
2022
R E U S E A B L E
I N F I N I T Y B O T T L E
Copyright ⓒ 2017 Enclave Beverage Group. All Rights Reserved.
BRAND EVOLUT ION
D J S I G N A T U R E & M U S I C I M A G E R Y Ar;st & Music Imagery
Communicates stronger brand
posi;oning in the space
I N C R E A S E D D E T A I L V I S I B I L I T YABV% & Reclosable Can
communica;on are now
prominently displayed
F L A V O R P R O F I L E E N H A N C E DFlavor colors now dominate the
packaging & make it more visually
appealing & visible on shelf
We will refresh the EYE-V porLolio in
2018 in order to achieve the following
goals that are outlined on this page, while
maintaining brand consistency between
EYE-V (Pouch) and EYE-V BREW (Can).
Ul;mately these changes make the brand
more visually appealing & strengthen our
posi;on in store.
Please Note: These are s;ll conceptual
designs and have not been finalized. Fonts,
Placements, & Aesthe;cs may be updated
in the coming months.
A L C O H O L I C P O R T F O L I O
B R A N D D E S I G N C O N S I S T E N C YPackaging is now
recognizable between all
product varia;ons
Copyright ⓒ 2017 Enclave Beverage Group. All Rights Reserved.
MOCK UP
Copyright ⓒ 2017 Enclave Beverage Group. All Rights Reserved.
CONT INUOUS INNOVAT ION IS IMPERAT IVE
D I V E R S E P R O D U C T P O R T F O L I O
Graph Excerpt From: Sherman, Leonard. “If You're in a Dogfight, Become a Cat!.” New York: Columbia University Press, 2017
In order for companies to achieve a compe;;ve advantage and
to abain or sustain market leadership, it’s impera;ve that they
con;nuously innovate. It is the only way that they will generate
an ongoing stream of meaningfully differen;ated products, that
will be valued by consumers.
As outlined by Columbia University Professor, Leonard Sherman,
“such an approach yields a succession of new product launches
whose growth trajectories more than offset declining sales of
aging products, where total company sales at any given ;me is
equal to the sum of sales from each product at the respec;ve
stage of its product life cycle.”
Copyright ⓒ 2017 Enclave Beverage Group. All Rights Reserved.
I S I O N A L I G N M E N TVIt’s important for every company to know where it’s going, and it’s my job to direct where we should & will be, not where we are.
We have an aggressive plan and we will execute against it by making educated decisions and by hiring an extraordinary team. We will be nimble and adjust our course as necessary, as all companies should, but our ultimate destination will not change.
We believe in our vision, for it is the only path to success.
Oscar A. R. Chow | Founder & CEO Enclave Beverage Group
