ENERGY STAR®

SALES ASSOCIATE TRAINING

Ceiling Fans

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What is ENERGY STAR?

ENERGY STAR is a government-backed program that helps consumers identify energy-efficient products.

ENERGY STAR qualified products:• Save energy• Save money• Save the environment

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About ENERGY STAR

The ENERGY STAR mark ranks among the highest level of influence on product purchase among all consumer emblems, similar in ranking to the Good Housekeeping Seal.

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In 2010 alone, Americans—with the help of ENERGY STAR—saved nearly $18 billion on their energy bills and prevented greenhouse gas emissions equivalent to the annual emissions of 33 million vehicles.

Consumer awareness and desire for efficiency savings is highMore than 40% of U.S. households knowingly purchased an ENERGY STAR-labeled product in the past year. Of these purchasers:

•About 75% report the label as influential in their purchasing decision.

•About 80% report they are likely to recommend products that have earned the ENERGY STAR to friends.

– 29% of these households reported they were "extremely" likely to recommend ENERGY STAR-labeled products.

ENERGY STAR Sales Value

Source: 1) ENERGY STAR Overview of 2010 Achievements, March 2011. 2) EPA Office of Air and Radiation, Climate Protection Partnerships Division . National Awareness of ENERGY STAR for 2010: Analysis of 2010 CEE Household Survey. U.S. EPA, 2011.

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Qualified Ceiling Fans:

• Move air up to 20% more efficiently than conventional models due to improved motors and blade design

• Include laboratory verification

• 30-year motor warranty

• 2-year light kit warranty

• 1-year component warranty

ENERGY STAR Ceiling Fans: Criteria

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ENERGY STAR Ceiling Fans with Light Kits

ENERGY STAR qualified fans with light kits:

• Are about 50% more efficient than conventional fan/light units

• Feature CFLs that only need to be replaced once every 7 years on average—convenient for hard-to-reach ceiling fans

• Qualified light kits produce about 75% less heat than standard incandescent lighting

• Distribute light more evenly than standard light kits

• Provides the right fit so the bulb hides easily behind the fixture glass

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Saving Energy = Saving Money

ENERGY STAR qualified products use less energy and cost less to operate resulting in:

• Ceiling fans with lights that have earned the ENERGY STAR save $165 in energy costs over the fan’s 10-year lifetime.

• Qualified fans with light kits are about 50% more

energy efficient than conventional fan/light units.

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Ceiling fans can be used year-round to maximize energy and cost savings

Summer MonthsAdjusting the thermostat when the fans are in use can save money on costly air conditioning bills.

Winter MonthsSave on heating bills by reversing the airflow direction and operating the fan on low speed to push warm air that is trapped at the ceiling down into your living space.

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ENERGY STAR Ceiling Fans: Save Money All Year

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Saving Energy Helps Protect the Environment

• By choosing ENERGY STAR qualified ceiling fans, consumers can help reduce the risks of global warming by preventing greenhouse gas emissions caused by burning fossil fuels at power plants.

• Last year alone, Americans—with the help of ENERGY STAR—prevented greenhouse gases equivalent to the emissions from 33 million vehicles.

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• Create Business Value– More than 80 percent of American households:

• Recognize the ENERGY STAR label. • Have a high or general understanding of the ENERGY STAR label.

– Differentiate your organization: • Arm your staff with knowledge• Provide your customers products of choice

• Create Social Value– Decelerate climate change by preventing greenhouse gas emissions by

reducing energy use with ENERGY STAR qualified products– Lower energy bills for consumers and businesses– Boost your brand’s environmental image

ENERGY STAR As Your Sales Partner

ENERGY STARCeiling Fans Overview

ENERGY STAR:The government-backed program dedicated to helping consumers save money and protect the environment through superior energy efficiency. Look for the ENERGY STAR label on qualified ceiling fans.

ENERGY STAR Qualified Ceiling Fans

• Move air up to 20% more efficiently than conventional models• Qualified fans with light kits are about 50% more efficient than conventional fan/light units• Save $165 in energy costs (with light kits) over the 10-year life of the fan• Help prevent climate change by reducing the greenhouse gas emissions caused by burning fossil fuels at power plants

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A user-friendly and easily navigable micro-site containing training tools for partners.Users can navigate throughout three main categories to find training resources relevantto them: products, campaigns, utilities/energy efficiency program sponsors.

Benefits• EASY: Access to all ENERGY STAR training materials and resources on your own

• ACCURATE: The most current training materials to share with your sales associates for increasing the sale of ENERGY STAR qualified products and services

• RELEVANT: A location for collaboration and idea exchange with other partners

To LEARN MORE, visit the ENERGY STAR Training Center page at: www.energystar.gov/training