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SCHOOL OF ARCHITECTURE, BUILDING AND DESIGN 

FOUNDATION IN NATURAL BUILD ENVIRONMENT 

PRESENTATION TITLE: Research Unit For Modern Architecture Studies In Southeast Asia 

GROUP MEMBERS: 

Names  Student I.D  Research Report Roles 

Teo Vi Vien  0321645  Comparative analysis, Presentation Slides, Grammar Checker, Overall Report Checker 

Hirendran Sivaganam  0319894  Artistic Cover, Description of Business, Video Editing, Presentation Slides, Grammar Checker 

Jacquelyn Vanessa  0320021  Description of Business, Grammar checker, Key Summary, Presentation Slides 

Chong Zhao Lun  0320408  Recommendation, Bibliography, Attachment, References, Presentation Slides 

Teo Kuo Chien  0320195  Cover page, Table of Contents, Interview Questions, Presentation Slides 

Ng Kim Wing  0319704  History of 2 Businesses, Presentation Slides 

Choo Zi Zhao  0320498  Layout checker, Comparative analysis, Presentation Slides 

Jonathan Lim Wei Jun  0321119  Presentation Slides, Grammar Checker 

ENGLISH II / ENGLISH 2 (ELG 30605 / ENG 0205 ) 

LECTURER : CASSANDRA WIJESURIA 

SUBMISSION & PRESENTATION DATE: 1 JUNE 2015 ( MONDAY )  

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CONTENT 

Key summary………………………………………………………………......4­5 

History of two businesses……………………………………………………...5­6 

Description of business……………………………………………………….7­11 

Comparative analysis of business…………………..……………………….12­17 

Recommendation…………………………………….……………………....18­20 

Bibliography…………………………………………………………………….21 

Appendixes…………………………………………………………………..22­24 

Minute of Meeting…………………………………………………………...25­26 

Interview Questions………………………………………………………….27­35 

Reference…………………………………………………………………….36­37 

 

 

 

 

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Key Summary 

1. THE BARS 

 

Hong Kong Bar and Luna Bar are the names of the two bars our group selected that is situated in                                       

two different states. The bar that we visited first was ‘Hong Kong Bar’, which is located in                                 

Georgetown, Penang. Hong Kong Bar is the first and oldest bar in Penang, which was                             

established in the year 1980 and was renovated in the year 2004 after it was caught in a tragic                                     

fire accident. Whereas for Luna Bar that is located in Kuala Lumpur city, it happens to be the                                   

first rooftop bar in Kuala Lumpur and is situated on the 34th floor of Pacific Regency Hotel. 

 

2. THE TEAM (BARSTERS)   

Our team consists of 7 people that are gifted with various skills and abilities, which makes the                                 

completion duration of the tasks at hand shorter than expected. The whole team was present at                               

both of the interviews, which is excellent because that means everyone has a clear explanation                             

and an in­depth understanding of the interview as well as the gory details about each of the                                 

businesses. All of the roles and tasks were divided equally in order for our teammates to have a                                   

balanced work done as well as contribution. 

 

 

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History of The Business 

 

Bar  Hong Kong Bar  Luna Bar 

Founder  Mr Tan Cho Khen and Mdm Yeoh 

Sze Hoon 

Mr. Lim Kwong Hing 

Current 

Management 

Ms.Jenny  Mr.Roslan 

Establish Year  1980  2004 

 

Brief History on Hong Kong Bar 

Hong Kong Bar used to be a popular bar in Penang due to the fact that it was the very first bar in                                             

Penang back in the olden days. Initially, Mr Tan Cho Khen and Mdm Yeoh Sze Hoon who were                                   

born and raised in Hong Kong came down to Penang. The purpose of this was because they                                 

wanted to start a bar business. Hence, the establishment of Hong Kong Bar in the 1980s and that                                   

was basically how Hong Kong Bar got its name. Customers who goes to Hong Kong Bar are                                 

mostly foreigners because Penang used to be a colonial territory by the British. Unfortunately, a                             

tragic fate struck Hong Kong Bar one day when a fire accident happened in the middle of the                                   

night in the year 2004. After the tragedy, Hong Kong Bar was renovated but sadly the business                                 

 

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went down hill and a diversity of competitors climbed above the shoulders of Hong Kong Bar.                               

Until this day, their bar menu still remains the same. Also, to give the bar a historical and                                   

nostalgic touch, the owners of the bar collected military training badges given by a group of                               

soldiers that came to Malaysia for training every six months since the year Hong Kong Bar got                                 

established. The owners also snap and collect photos of every customers who goes to Hong Kong                               

Bar since the day they started their business, and keeps it in over a hundred albums for                                 

remembrance. Currently, the bar is handled by the Lim Family. 

 

History Brief for Luna Bar 

Luna Bar is one of the well­known bar in Kuala Lumpur since the year it was established, which                                   

was the year 2004. Luna Bar is Kuala Lumpur’s very first rooftop bar that is located above the                                   

Pacific Regency Hotel in Kuala Lumpur on the 34th floor. Luna Bar is founded by Mr. Lim                                 

Kwong Hing. On this present day, the bar has been in the business industry for 11 years.                                 

Initially, the Pacific Regency Hotel was built without Luna Bar. But due to the fact that the hotel                                   

customer statistics rapidly increased, the founder of Pacific Regency Hotel decided to establish                         

Luna Bar to add entertainment in the hotel. Years later, the bar grew better financially and so the                                   

management decided to add a restaurant next to the bar for additional profit. The signature                             

feature of the bar is the magnificent view of the Petronas Twin Tower. 

 

 

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Description of Business 

1. The Hong Kong Bar, Penang 

 

The Hong Kong Bar is located off Chulia Street in George Town, Penang. It’s a small but                                 

homely bar that serves a wide variety of alcoholic beverages as well as non­alcoholic beverages.                             

It has a very classic rustic ambiance with some old interesting decorations and it is perfect for                                 

tourist who are looking to grab a drink and just relax. The Hong Kong Bar is ran by the Tan                                       

siblings, Mr. Peter Tan and Ms Jenny Tan with the help of a part time employee occasionally.                                 

The business was originally founded in the 1980s by their parents Mr Tan Cho Khen and Madam                                 

Yeoh Sze Hoon. They bought over the business from a previous owner and turned it around to                                 

cater for the local and foreign customers. They have a wide variety of customers, mainly                             

foreigners from different countries like Australia, United Kingdom, United States of America,                       

and New Zealand. 

  

It is quite clear that The Hong Kong Bar is not doing too well for itself compared to the other                                       

bars around the area. When asked about the stiff competition in the bars and pubs industry, Ms                                 

Jenny simply states that, it is very competitive especially with bars along the same road.                             

However, The Hong Kong Bar has the benefit of legacy and old reputation to bring in customers.                                 

Mr Peter and Ms Jenny try to attract customers with old family charm and entertainment. They                               

give their customers personal attention to make them feel more welcomed and comfortable. Ms                           

 

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Jenny will serve regular customers with whatever she has cooked for the day or whatever treats                               

she has. She wants their customers to receive an honest, simple to goodness, Penang homely                             

treatment. One of their strategies to stand out from other bars is their Autograph Book. Mr Tan                                 

Cho Khen was started the Autograph book and Photo Album in the 1980s and until today it is                                   

still being carried on by Mr Peter and Ms Jenny. Every guest that visits the bar, gets to sign the                                       

autograph book and have their picture taken for the photo album. Some even have their pictures                               

on the wall. Overall, The Hong Kong Bar is a good hangout spot to meet locals and foreigners,                                   

share stories, experiences and also enjoy refreshing beverages. 

 

 

 

 

 

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2. Luna Bar, Kuala Lumpur 

 

Luna Bar is an open­air entertainment place that               

is specially for those who are fueled with the                 

eagerness to loosen up and drink, or to have a                   

wide and clear view of Kuala Lumpur city. It is                   

situated on the rooftop of Pacific Regency             

Hotel, specifically on the 34th floor. Luna Bar’s               

opening hours from Sunday to Thursday is from 10a.m. until 1a.m. the following morning. As                             

for Fridays, Saturdays and the eve of a public holiday, opening hours is from 10a.m. to 3a.m.                                 

The bar has a swimming pool that is most of the time filled with floating balloons and also a DJ                                       

room for invited DJs to work their magic on the turntable to amplify good music through the                                 

speakers. The bar is also filled with cushioned seats with a satin covering, to correspond with the                                 

comfortableness of the guests. During the night, minimal amount of light can be seen                           

surrounding the whole bar to give that eccentric nightlife feel, and only a faint amount of blue,                                 

purple and yellow lights are illuminated throughout the bar. The bar itself also has an indoor                               

fine­dining restaurant called Cristallo di Luna that opens only from 6:30p.m. to 10p.m.  

 

In the year 2004, one of the key founders, which was Mr. Lim Kwong Hing decided that Kuala                                   

Lumpur needed a thrill and that he wanted to try something new and so he decided to enter this                                     

rooftop bar business ­ Luna Bar. He wanted a bar that not only offer drinks, but also serves food                                     

 

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and snacks as well as a fine­dining restaurant. Basically, that is what Luna Bar serves until this                                 

day. What most people do not know about Luna Bar is that it is the very first rooftop bar located                                       

in Kuala Lumpur where it still remain in operation. Unfortunately in this modern and                           

competitive generation, competition gets higher and higher each year. Now, the amount of                         

rooftop bars in Kuala Lumpur have increased and Luna Bar’s major competitors are Marini’s on                             

57, Skybar in Traders Hotel as well as View @ G Tower. To handle the competition’s business,                                 

Luna Bar create more promotions and advertises their bar, as well as come up with new products                                 

every month to satisfy the needs of their customers.  

 

Luna Bar has no branches, and so the customers who goes to Luna Bar are mostly foreigners                                 

who stays in the hotel that is located below the rooftop bar, as it is convenient for them. The                                     

amount of customers that visits Luna Bar varies according to the events held in the bar or during                                   

festive seasons. The busiest hour, also known as the peak hour is around midnight to 2 in the                                   

morning, which most of the time is filled with drunkards or guests who are slightly more                               

intoxicated than they should be.  

 

 

 

 

 

 

 

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Comparative Analysis of the 

Businesses’ Competitive Traits  

 

Hong Kong Bar & Luna Bar 

 

1) Nowadays, “bar” themed businesses are very prevalent and popular amongst the younger                         

generation. Both Hong Kong Bar and Luna Bar face a lot of competitors in their respective                               

geographical markets. Hong Kong Bar is an old­fashioned bar that promotes a friendly                         

atmosphere and friendly customer service. Not only that, neighbouring shops have converted                       

their previous businesses to a similar theme as Hong Kong Bar such as The Press Bar, Gwen                                 

Houze Bar, Long Bar Penang, and many more. On the other hand, Luna Bar is a modern­themed                                 

bar. Luna Bar promote their business by offering discounts and an enjoyable atmosphere. Some                           

competitors that Luna Bar faces are bars such as Olive Lounge bar, Metropol Gourmet Bar,                             

Atmosphere Bar and so on.  

 

2) The top competitors for Hong Kong Bar is Reggae Bar which is just few blocks away from                                   

Hong Kong Bar. The Gwen Houze bar and Coco Island Pub are also top competitors because                               

they provide more entertainment compared to Hong Kong Bar. 

 

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Reggae Bar is a bar located just behind Hong Kong Bar, and are not just popular for their drinks                                     

but also for their food. They hired a famous chef to serve their customers with exquisite gourmet                                 

food while amplifying soothing dinner music to entertain their patrons. Not only that, Coco                           

Island is a pub that provides music and a dance floor for the use of their customers. Coco Island                                     

Pub is popular among the younger generation, however Hong Kong Bar has a more classic                             

environment that suits the older generation better. Besides that, the Gwen Houze Bar is a                             

luxurious bar that serves customers who are seeking for a high­class atmosphere, hence the price                             

in the Gwen Houze Bar is slightly pricey. 

 

Furthermore, Luna Bar has also been threaten by their own competitors such as Marini’s on 57,                               

located at the Mandarin Oriental Hotel,Sky Bar that islocated at the Traders Hotel and Mai Bar,                                   

located at the Aloft Hotel. Marini’s on 57 bar is insanely famous due to the fact that they have                                     

hosted a number of events that included celebrities such asTiger Woods,Formula One drivers ­                               

Lewis Hamilton and Nico Rosberg, former English footballer and manager ­ Glenn Hoddle,                         

LPGA stars ­ Paula Creamer andMichelle Wie. That somehow promoted the image and name of                               

the bar through photos on their social media pages and also news articles. Other than that, Sky                                 

Bar is a glamorous cocktail lounge on the 33rd floor of Traders Hotel, Kuala Lumpur. Its                               

centrepiece is a pool bordered by cabanas on one side, and a bar on the other. They would have                                     

resident DJs spinning techno music at Sky Bar most of the time to fuel the adrenaline of the                                   

customers. But for Mai Bar that is situated on the 30th floor of Aloft Kuala Lumpur Sentral, it                                   

has a spacious rooftop and poolside bar that offers a wide array of alcohol and unique cocktails                                 

 

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with resident and guest DJs playing cutting edge music. A great place to unwind and watch the                                 

sunset in Kuala Lumpur. Guests can also enjoy happy hour promos from 5p.m. until 9p.m. 

 

 

3)Hong kong bar survived in this field about 65 years ago. Hong kong bar is a historical bar and                                     

be honor as the friendly bar ever. Hong kong bar was located heart of the city, a shop where most                                       

of the visitor will passed by. Wall is fully hanging with metal badges and the historical of Hong                                   

kong Bar. Mostly of the soldiers who been dispatched to penang will come to this bar to have a                                     

drink. Every time when they finished their duty and ready to go back their motherland, they will                                 

spend their last night at Hong Kong bar and give their badge to owner as memorizes. All the                                   

visitors will be serve with friendly and passion by owner. The owner will seeking the comments                               

from the visitor and it will be written on book. 

Luna bar is a high class rooftop bar that has been running for 11 years. Luna bar is known as the                                           

first rooftop bar in Kuala Lumpur. The stylish and trendy setting of the bar is popular amongst                                 

the younger generation. With a good drink, enjoyable music and stunning view, this place has                             

been voted as one of the best rooftop bars in Kuala Lumpur by various blogs. Besides that, Luna                                   

bar is located at the rooftop of Pacific Regency hotel where hotel guests can enjoy a few drinks                                   

during their visit to the hotel. A fusion concept fine dining restaurant, Cristallo di Luna, is                               

located just next to the open air bar for customers to dine­in. Luna Bar also invites DJs to spin,                                     

especially on weekends when the place is packed with people. Another main feature of the bar is                                 

 

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the swimming pool located in the middle of the bar. Luna bar also hosted some events such as                                   

gold party, white ­ bikini party and so on.  

  

4)It is relatively hard to be recognised in this industry for beginners where they have to start                                 

from scratch. There are many obstacles they have to face when starting a bar. For instance a                                 

beginner has to fork out a huge sum of money to start this business. From renting a space at a                                       

strategic location to the bar equipment. Besides that, a bar has to be unique and extraordinary so                                 

that it can attract customers. Secondly, the location of the bar is crucial. Most of the popular                                 

locations have been fully rented or sold out. Without a good location, it is very hard to start a bar                                       

due to its high maintenance and extensive choice of alcohol. Lastly, the environment of the bar is                                 

one of the key criteria to consider when setting up a bar. Customers expect a comfortable yet                                 

trendy ambience when they step into a bar especially when they are paying a good sum of money                                   

for a couple of drinks. 

 

5)The nature of market of both bars are monopolistic competitive. Monopolistic Competition is a                           

market structure where many businesses sell products that are similar but not identical, for                           

example, bookshops, restaurants and CD stores. The characteristics of a monopolistic                     

competitive firm include many producers and many consumers in the market where no business                           

has total control over the market price, few barriers of entry and exit, no interaction between                               

firms, producers have a degree of control over the price of products or services and firms trying                                 

to bind customers to their respective firms. Both Luna bar and Hong Kong Bar share the same                                 

 

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characteristics as mentioned above. Both of the bars have control over the prices of the beverages                               

sold where both businesses face a downward­slopping demand curve, which means the price of                           

the product or service and demand in the market moves in opposite direction, the higher the                               

price, the lower the demand and vise versa. Every monopolistic competitive firm follows the                           

monopolist’s rule of maximizing profit. Both the bars set the prices of their products based on                               

the demand curve to ensure that customers will continue purchasing their products with the                           

amount priced by the firms. Due to the mark up strategy both of the bars use major advertising                                   

such as promotions and events so that their brand is known to the public. Besides that, having a                                   

uniqueness to the setting or product attracts customers to make frequent visits.   

 

 

6) Similarities  

Location  Heart of the city 

Target Customers  Foreigners 

Motives  Provide a comfortable setting for customers to enjoy a drink 

Transportation  Travel by car 

Type of beverage   alcoholic and non­alcoholic drinks  

 

 

 

 

 

 

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Differences     

Differences   Hong Kong Bar   Luna Bar 

Food services  Only provides alcoholic and non­alcoholic  drinks 

Provide fine­dining food, snacks, alcoholic  and non­alcoholic drinks 

Music system  Does not have a music system installed in the bar 

Have a good music system installed in the bar. (Also has a DJ booth for invited DJs to spin on the turntable.) 

Interior design  Has a rustic interior design with faded coloured walls 

Has a modern interior design filled with classy equipment and fancy furnitures 

Entertainment   Does not provide any entertainment for guests 

Provides a swimming pool for guests, as well as a stage and DJ booth that will be used during events by performers 

Space  Very cramped with tables and chairs 

Very spacious and there is a wide walkway for guests to walk through 

Number of staff  Only have 1 to 2 staff members, which are the owners of the bar 

Have more than 20 staff members that are divided into different jobs and responsibilities 

Price  Cheap  Expensive 

  

 

 

 

 

 

 

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7)After thorough research on both of the bars, Luna bar is definitely much more commercialised                             

and successful compared to Hong Kong bar. First and foremost, the number of customers per day                               

has a vast difference where Hong Kong bar only relies on Militaries from Britain and Australia                               

as their main income to sustain the bar whereas Luna bar cater events for up to hundreds of guest                                     

and the place is usually crowded during the weekends even when there are no events going on.                                 

Besides that, the space in the bar has a drastic difference where Luna bar has a swimming pool,                                   

DJ turntable, platform stage, an extensive bar counter and sofa seats whereas Hong Kong bar                             

only has a bar counter and a few seats. Last but not least, Luna bar is much more popular and                                       

earns a higher revenue compared to Hong Kong bar where the profit gained is just to sustain the                                   

place. 

 

 

 

 

 

 

 

 

 

 

 

17 

 

Recommendations 

Based on our research and analysis from these two bars, which is Luna Bar and Hong Kong Bar,                                   

we came up with a few recommendations to improve their businesses for the satisfaction of                             

customers in general. 

A. Luna Bar 

Current Area of Improvement  Recommendations 

Lack of available spaces for customers  The bar needs to extend their space for customers to                   

roam around easily without feeling claustrophobic.           

The outdoor swimming pool should be replaced with               

just an empty space for more seats and tables. They                   

can also change the indoor restaurant to become a                 

bar too, so that the people will not have trouble                   

when it rains as it is situated outdoors. 

Poor sound system quality  The bar should invest on a new, good and                 

long­lasting sound system, due to the fact that the                 

speakers are lacking of bass. Whenever the music               

volume is high, crackling sound can be detected and                 

it’s definitely an ear sore for customers.  

 

18 

 

Drinks in the bar are too pricey  The bar should reduce the price of the drinks to a                     

more reasonable price. The drinks in Luna Bar are                 

double the price compared to the drinks from other                 

bars in Kuala Lumpur.  

 

B. Hong Kong Bar 

Current Area of Improvement  Recommendations 

Hot environment in the bar  The bar should have more air­conditioners. A             

comfortable environment is important for customers.           

Mostly people drink alcohol, they will need place               

that have air­cond. It will be better if provide a                   

comfortable surrounding for customers. 

Need to upgrade from current look  The bar should renovate the interior and exterior to                 

make it more modern. Nowadays, a bar’s interior               

mostly would look high­class and modern. They             

don’t have to renovate the whole bar, but they can                   

identify the eye­sore areas whilst remaining           

historical objects. For example: the military badges             

to keep it as a memory. It makes the bar look                     

modern without losing its historical touch. 

 

19 

 

Regularity of drink available in the           

menu 

The bars should add more drinks in the menu for                   

customers to have more options to choose from.               

They also can come up with “cocktail of the month”,                   

which is a new drink to attract the customers. 

Lack of staff in the bar  They should hire more staffs in the bar in order for                     

customers to not wait for their drinks too long. This                   

is to reduce the chance of having complains from the                   

customers as well as to not decrease the image of the                     

bar. 

 

 

 

 

 

 

 

 

 

 

20 

 

Bibliography 

1. Student.unsw.edu.au,. (2015). Report Writing Support | UNSW Current Students.                 

Retrieved from https://student.unsw.edu.au/report­writing­support 

2. skills.you.need, (. (2015). Report Writing | SkillsYouNeed. Skillsyouneed.com. Retrieved                 

31 May 2015, from http://www.skillsyouneed.com/write/report­writing.html 

3. Burgin, K. (2012). 10 tips to upskill as a bar manager. Hospitality Magazine. 

4. Egerton­Thomas, C. (1994). How to manage a successful bar. New York: Wiley. 

5. Alonzo, R. (2007). The Upstart guide to owning and managing a restaurant. New York:                             

Kaplan Pub. 

 

 

 

 

 

 

 

 

 

 

 

 

21 

 

MINUTES OF THE MEETING: 

DATE:   30 MAY 2015 

TIME:   10:30 AM 

VENUE:  E4­10 TAYLOR UNIVERSITY LAKESIDE         CAMPUS 

  

 ATTENDEES: 

NAMES OF GROUP MEMBERS  TUTORIAL GROUP  ROLE 

TEO VI VIEN  FRIDAY MORNING   8­10AM 

Leader, Comparative     analysis, Presentation   Slides, Overall Report     Checker 

HIRENDRAN SIVAGANAM   FRIDAY AFTERNOON 

12­2PM 

Artistic Cover,   Description of Business,     Presentation Slides,   Edit Video, Grammar     Checker 

JACQUELYN VANESSA    FRIDAY AFTERNOON 

12­2PM 

Description of     Business, Grammar   checker, Key   Summary, Presentation   Slides 

CHONG ZHAO LUN  THURSDAY   

MORNING 

8­10AM 

Recommendation,   

Bibliography, 

Attachment, 

 

22 

 

References, 

Presentation Slides 

 TEO KUO CHIEN   FRIDAY MORNING 

8­10AM 

  

NG KIM WING  FRIDAY MORNING 8­10AM 

History of 2 Businesses,       Presentation Slides 

CHOO ZI ZHAO  FRIDAY AFTERNOON 12­2PM 

Layout checker,   Comparative analysis,   Presentation Slides 

JONATHAN LIM  ­  Presentation Slides,   Grammar Checker 

 

 MINUTES: 

NO.  ACTIVITY  ACTION TAKEN BY 

1.  Finish the   report     

All group members are completing their own part of the report. 

2.  Start the     presentation slide 

 After done the report, we start to do our presentation slides. 

 

 

 

 

 

23 

 

 

 

MINUTES OF THE MEETING: 

DATE:   31 MAY 2015 

TIME:    3.00 PM 

VENUE:  E 4.14 TAYLOR UNIVERSITY         

LAKESIDE CAMPUS 

  

 ATTENDEES: 

NAMES OF GROUP MEMBERS  TUTORIAL GROUP  ROLE 

TEO VI VIEN  FRIDAY MORNING   

8­10AM 

Leader,   

Comparative 

analysis, Presentation   

Slides, Overall   

Report Checker 

HIRENDRAN SIVAGANAM  FRIDAY   

AFTERNOON 

12­2PM 

Artistic Cover,   

Description of   

Business, 

Presentation Slides,   

 

24 

 

Edit Video,   

Grammar Checker 

JACQUELYN VANESSA  FRIDAY   

AFTERNOON 

12­2PM 

Description of     

Business, Grammar   

checker, Key   

Summary, 

Presentation Slides 

CHONG ZHAO LUN  THURSDAY   

MORNING 

8­10AM 

Recommendation,   

Bibliography, 

Attachment, 

References, 

Presentation Slides 

 TEO KUO CHIEN   FRIDAY MORNING 

8­10AM 

Cover page, Table of         

Contents, Interview   

Questions, 

Presentation Slides 

NG KIM WING  FRIDAY MORNING 8­10AM 

History of 2     Businesses, Presentation Slides 

CHOO ZI ZHAO  FRIDAY AFTERNOON 12­2PM 

Layout checker,   Comparative analysis, Presentation   

 

25 

 

Slides 

JONATHAN LIM  ­  Presentation Slides,   Grammar Checker 

 MINUTES: 

NO.  ACTIVITY  ACTION TAKEN BY 

1.     Finish up   

presentation 

slides 

  

  

Everyone finished up their own section of the               

presentation slides based on the topic they are               

presenting. Those who are done and finishing up               

on the final edits on fonts and pictures in the                   

report. 

 2.  Practice to     

present 

We timed one another’s presenting time so that                 

we are more familiarized with the transition and               

keep track of time during the presentation itself. 

 

 

 

 

 

 

 

 

 

26 

 

 

APPENDICES 

Interview Questions  

 

Penang : Hong Kong Bar (HKB) 

Family bar to cater to mainly British, Australian military (air, sea, land) who were passing                             

through or on assignment for the term. 

 

1)  When was the business founded? 

1950s 

  

2) Who are the key founders? 

Mr Tan Cho Khen and Mdm Yeoh Sze Hoon 

  

3) What prompted the founders to start this business? 

They bought over the business from a previous owner and turned it around from catering to                               

locals to foreigners 

  

4) What does your business offer besides beverages? 

 

27 

 

Good hangout place to meet people from their own and other countries, share stories, experience                             

and also check the names of family and friends who sign their auto­graphs in the Autograph                               

Book and take pictures of all visitors in the Photo Album.  

I believe Mr Tan Cho Khen was the one who set the Autograph book and Photo Album trend                                   

since the 1960s 

Family run an honest, simple to goodness, Penang homely treatment 

Jenny will serve (regular) customers with whatever she has cooked for the day or whatever treats                               

she has 

They return to HKB (as it is fondly known) like their 2nd home 

  

5) Who are your customers? Locals or foreigners? Female or Male? Race? 

Mainly foreigners from all over the world (Australians, British, Americans, Kiwis, etc) Mixture                         

of males and females 

  

6) Do you have any other branches? 

No. 

  

7) Can you provide us a brief history of your business and its most recent developments in                               

business? (How many generations).  

Handed down from father to son, currently run from brother and sister, Peter Tan and Jenny Tan.  

 

28 

 

Shop was burned down to ashes in 2004 and both Peter and Jenny built it up again from scratch                                     

of whatever that could be salvaged. 

Unique selling point at that time was the Autograph book and photo albums of those who have                                 

visited the place 

  

8) Do you have many competitors? (Who are your top 3 competitors?) 

Neighbouring shops have converted their previous businesses to similar theme as HKB 

  

9) Is the business constantly facing strong competition from other competitors? What strategies                         

have they used to compete with you? 

They have used the same casual hangout place concept. 

They’d try to call and draw passers­by in 

They’d sell food as well 

  

  

10) How much capital is required to start this business? What, if any, specialized field of                               

knowledge do you need to run this business? 

  

In 1950s  probably around RM30k to RM50k 

In 2004 after the fire, they had to rebuild and there was some fund collected by the Australians to                                     

help bring back the old glory 

 

29 

 

Business and accounting knowledge 

Bartending knowledge of alcohols and liquers 

Public Relations 

  

11) How many staff do you have in your bar? 

2+1 part time help 

  

12) Generally, do you feel it is easy or hard to enter this market? Why? 

Its very competitive esp along the same road. 

However, HKB has some legacy and old reputation to bring customers back 

  

  

  

13) What was the hardest struggle you’ve faced in this business? 

Restarting the business after the fire 

  

14) How do you compete with your competitors i.e. what strategies do you employ to divert                               

customers away from your competitors? 

Old family charm and entertainment 

  

15) How often do you release a new product? 

 

30 

 

Not often enough and Peter and Jenny are finding it hard to innovate from their old style                                 

management.  Now relying on reputation and a lot of goodwill built over the years 

  

16) Are your pricing decisions strongly affected by your competitors? 

Its mark up pricing 

  

17) if you don’t mind us asking, what is the business’ annual revenue figure? 

NA 

  

18) Lastly, what do you think makes your bar stand out more than the rest? 

Strong history and legacy 

Listed as #25 out of 77 places to visit in Penang by TripAdvisor 

  

Links to stories: 

https://thriftytraveller.wordpress.com/2012/03/29/hong­kong­bar­chulia­street­penang/ 

http://www.tripadvisor.com/Attraction_Review­g298303­d3664945­Reviews­Hong_Kong_Bar­

George_Town_Penang_Island_Penang.html 

http://www.penangtalk.com/photos/showphoto.php?photo=1018 

 

Important: You must provide the contact details (name, job position, and office phone                         

number/email address) of your interviewee in the report. 

 

31 

 

Luna Bar, Kuala Lumpur 

 

1) When was the business founded? 

2004. 

 

      2) Who are the key founders of Luna Bar? 

M.r Lim Kwong Hing 

 

      3) Do you know why the founders started this business? 

The founders own and sold properties in the past. They decided to build a hotel where                               

they wanted to try something new. After surveying the market and close study of the area, they                                 

decided to start a new trend of a rooftop bar. Luna bar is actually the first rooftop bar in Kuala                                       

Lumpur. 

 

      4) What does your business offer beside drinks? 

Beside drinks, we also serve food and snacks for our customers to have a bite while                               

enjoying a glass of drink and taking in the view of KL.We also have a restaurant just next to our                                       

bar with top notch chefs to provide for customers who prefer a more luxurious ambience. 

 

      5) Are your customers usually locals or foreigners? 

 

32 

 

Most of them are foreigners, especially Koreans, we even hired staffs who speak korean                           

just to provide them with a more comfortable area to chill. 

 

      6) Do you have any other branches? 

No. 

 

      7) So do you have many competitors and can you name your top 3 competitors? 

Now there are already a lot of rooftop bar in Kl, examples like Marini’s On 57, Sky Bar 

            in KLCC and View @ G Tower. They are all huge competitors to us. 

 

      8) Is Luna Bar the first rooftop bar in KL? 

Yes. 

 

      9) So what are your strategies? 

So we create promotions and depend on what the guess need and try to fulfill the  

            customers request. 

 

      10) So how much is the capital required to start this business and do you need any other   

            specific knowledge to start a bar? 

 

33 

 

Of course you need a lot of money, for this i think several millions. So beside that you                                     

need to know your crowd, you need to have strong marketing skills to maintain or to start a new                                     

branch. 

 

      11) How many staff do you have now in this bar? 

For now we have about 25 staff. 

 

      12) Do you think is easy or hard to enter this market? And why? 

Now there are a lot of rooftop bar so there are many choices for our guess to choose so it                                       

is challenging to compete with other bars because they also have promotions, maybe even                           

better or more expensive than us so we just keep on updating like this month we bring up                                   

a new promotion and next month we change to another kind of promotion. 

 

      13) What is the hardest struggle you face in this business? 

As you can see our rooftop bar is open air which is not covered, so when it is raining  

there are lack of seat for our guess especially the window side which is the best spot of                                   

out bar. 

 

      14) Any other struggle beside raining? 

Ya, another struggle is there are lots of rooftop bar too these days so it is quite  

challenging for us in this market. 

 

34 

 

 

      15) How often do you release a new product? 

Everymonth. 

 

      16) Are your pricing decision strongly affected by your competitors? 

Whenever we want to set the prices we need to discuss with our owner and do research  

for the price around. It is also depends on the cost price of the product. How much they                                   

want to sell the product to us affected our price too, then only we can apply for the new                                     

promotion. So some bars their price are cheaper and some are more expensive due to the                               

product from different supplier with different prices. 

 

      17) What is your business annual revenue figure? 

Around 3.6 million 

 

      18) What do you think is special about your bar that other bars don’t have? 

I think our rooftop bar is located at the centre of KL city so it is a very strategic location  

where it is near to shopping complex and hotels are just around here and it is easy to get                                     

public transport from here, customers can reach a cab by around 2 minute walk from                             

here. 

 

 

35 

 

References 

1. Economicsonline.co.uk,. (2015). Oligopoly. Retrieved from 

http://www.economicsonline.co.uk/Business_economics/Oligopoly.htm 

2. Traveller, T. (2012). Hong Kong Bar – Chulia Street, Penang. The Thrifty Traveller.                         

Retrieved from   

https://thriftytraveller.wordpress.com/2012/03/29/hong­kong­bar­chulia­street­penang/ 

3. Tripadvisor.com,. (2015).Hong Kong Bar (George Town, Malaysia): Address, Attraction                   

Reviews ­ TripAdvisor. Retrieved from         

http://www.tripadvisor.com/Attraction_Review­g298303­d3664945­Reviews­Hong_Kon

g_Bar­George_Town_Penang_Island_Penang.html 

4. Amelda Lim (personal communication, March 17, 2014) 

5. Eggtor Pistachez (personal communication, January 22, 2015) 

6. Tam, S. (2012). Breathtaking views with a drink. The Star. 

7. Jian Xiang, H. (2004). Fire damaged plaques at Hong Kong Bar, Penang. Guang Hua                           

Newspaper, p. ED20. 

8. Mok, O. (2015). Hong Kong Bar: The RAAF's unofficial museum. Malaymail, pp. Hot                         

New 5 ­ 6 

9. Ken Lin, P. (2015). RAAF Air Vice Marshal William Henman: Penang is "home away                           

from home". New Straits Times, p. 19. 

10. Mr. Roslan (2015) interviewed 2 MAY 2015 

 

36 

 

11. Ms. Jenny (2015) interviewed 1 MAY 2015 

 

 

 

MINUTES OF THE MEETING: 

DATE:   30 MAY 2015 

TIME:   10:30 AM 

VENUE:  E4­10 TAYLOR UNIVERSITY       LAKESIDE CAMPUS 

  

 ATTENDEES: 

NAMES OF GROUP     MEMBERS 

TUTORIAL GROUP 

ROLE 

TEO VI VIEN  FRIDAY MORNING 8­10AM 

Leader,   Comparative analysis, Presentation Slides,   Overall Report   Checker 

HIRENDRAN SIVAGANAM 

FRIDAY   

AFTERNOON 

12­2PM 

Artistic Cover,   Description of   Business, Presentation Slides,   Edit Video,   Grammar Checker 

 

37 

 

JACQUELYN VANESSA 

FRIDAY   

AFTERNOON 

12­2PM 

Description of     Business, Grammar   checker, Key   Summary, Presentation Slides 

CHONG ZHAO LUN  THURSDAY   

MORNING 

8­10AM 

 Recommendation, Bibliography, Attachment, References, Presentation Slides 

 TEO KUO CHIEN  FRIDAY   

MORNING 

8­10AM 

  

NG KIM WING  FRIDAY MORNING 8­10AM 

History of 2     Businesses, Presentation Slides 

CHOO ZI ZHAO  FRIDAY AFTERNOON 12­2PM 

Layout checker,   Comparative analysis, Presentation Slides 

JONATHAN LIM  ­  Presentation Slides,   Grammar Checker 

  

 MINUTES: 

NO.  ACTIVITY  ACTION TAKEN BY 

1.  Finish the   report     

All group members are completing their           own part of the report. 

 

38 

 

2.  Start the     presentation slide 

After done the report, we start to do our                   presentation slides. 

  

  

  

  

MINUTES OF THE MEETING: 

DATE:   31 MAY 2015 

TIME:    3.00 PM 

VENUE:   E 4.14 TAYLOR UNIVERSITY LAKESIDE CAMPUS 

  

 ATTENDEES: 

NAMES OF GROUP MEMBERS 

TUTORIAL GROUP 

ROLE 

TEO VI VIEN  FRIDAY MORNING 8­10AM 

 Leader, Comparative analysis, Presentation Slides, Overall Report Checker 

HIRENDRAN SIVAGANAM 

 FRIDAY AFTERNOON 12­2PM 

Artistic Cover, Description of Business, Presentation Slides, Edit Video, 

 

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Grammar Checker 

JACQUELYN VANESSA 

 FRIDAY AFTERNOON 12­2PM 

 Description of Business, Grammar checker, Key Summary, Presentation Slides 

CHONG ZHAO LUN   THURSDAY MORNING 8­10AM 

 Recommendation, Bibliography, Attachment, References, Presentation Slides 

 TEO KUO CHIEN   FRIDAY MORNING 8­10AM 

 Cover page, Table of Contents, Interview Questions, Presentation Slides 

NG KIM WING  FRIDAY MORNING 8­10AM 

History of 2     Businesses, Presentation Slides 

CHOO ZI ZHAO  FRIDAY AFTERNOON 12­2PM 

Layout checker,   Comparative analysis, Presentation Slides 

JONATHAN LIM  ­  Presentation Slides,   Grammar Checker 

  

  

 MINUTES: 

NO.  ACTIVITY  ACTION TAKEN BY 

 

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1.     Finish up presentation slides     

Everyone finished up their own section of the presentation slides based on the topic they are presenting. Those who are done and finishing up on the final edits on fonts and pictures in the report. 

 2.   Practice to present 

 We timed one another’s presenting time so that we are more familiarized with the transition and keep track of time during the presentation itself. 

  

 

 

 

 

 

 

 

 

 

 

 

 

 

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