Wireless technology like Wi-Fi is readily available and can help bridge those needs. What is needed is a solution that can bring them back on the spotlight by raising the bar on integrative Wi-Fi experience that can delight and bring renewed hope of tackling customer churn and declining margins.
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Cable and Wi-Fi as Integral Service Mix Cable operators have long parted with lucrative monies that come with pay per TV programs in its heyday. Faced with stagnant subscriber growth, cable operators are seeking to capture more revenue and cut churn rates. The proliferation of free-views and alternative OTT players brandishing real-time programs at the convenience of an Internet connection has phenomenally altered user expectations. Cable-COs everywhere have responded with a portfolio of converged services including voice, video, high speed Internet, cable and phone services. But in the midst of intensive competition where austerity measures call for efficient operations has hit hard on their lackluster performance. On top of that, Cable-COs also wear the hat of integrative business communication solution provider. The challenge lies not only in ensuring the breath of services gets to the right market segment, but continue to champion customer satisfaction with added value and raise their game ahead of telcos, ISPs and OTT players. Operationally, Cable-COs are usually geographically vast and varied, as well as challenged to lay cable infrastructure nationwide. Wireless technology like Wi-Fi is readily available and can help bridge those needs. What is needed is a solution that can bring them back on the spotlight by raising the bar on integrative Wi-Fi experience that can delight and bring renewed hope of tackling customer churn and declining margins. Customer Objectives • Enhance Wi-Fi experience with QoS • Converge cable – Wi-Fi service bundling across multiple devices Integrative Converged Service Provider Cable-Co’s Comeback Show with Service Convergence
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Cable and Wi-Fi asIntegral Service MixCable operators have long parted with lucrative monies that come with pay per TV programs in its heyday. Faced with stagnant subscriber growth, cable operators are seeking to capture more revenue and cut churn rates. The proliferation of free-views and alternative OTT players brandishing real-time programs at the convenience of an Internet connection has phenomenally altered user expectations.
Cable-COs everywhere have responded with a portfolio of converged services including voice, video, high speed Internet, cable and phone services. But in the midst of intensive competition where austerity measures call for efficient operations has hit hard on their lackluster performance.
On top of that, Cable-COs also wear the hat of integrative business communication solution provider. The challenge lies not only in ensuring the breath of services gets to the right market segment, but continue to champion customer satisfaction with added value and raise their game ahead of telcos, ISPs and OTT players.
Operationally, Cable-COs are usually geographically vast and varied, as well as challenged to lay cable infrastructure nationwide. Wireless technology like Wi-Fi is readily available and can help bridge those needs. What is needed is a solution that can bring them back on the spotlight by raising the bar on integrative Wi-Fi experience that can delight and bring renewed hope of tackling customer churn and declining margins.
Customer Objectives• Enhance Wi-Fi experience with QoS• Converge cable – Wi-Fi service bundling across multiple devices
Integrative Converged Service ProviderCable-Co’s Comeback Show withService Convergence
Easy as 1-2-3True to form and ease of deployment, the Intouch Carrier Wi-Fi Experience provides a software client solution that makes it simpler for subscribers to transparently access and have control on how and when to use Wi-Fi. Auto-login and seamless authentication to preferred or known Wi-Fi hotspots takes the hassle out of manually finding the right Wi-Fi SSIDs. The client is easily deployable as it is standards-based on native device settings and could leverage on existing mobile network.
Based on intelligent connection management that takes into consideration signal strength, Wi-Fi link quality and network prioritization by the device, the guided experience ensures better user experience throughout. Wi-Fi is no longer perceived as a poor substitute, but enhances the Internet experience from inside-out. Users have the best of cable and Wi-Fi, without missing a single show, application or download while on the road at optimum speeds.
Solution for SuccessIt is vital for Cable-COs to maximize the usage and adoption of integrative Wi-Fi to stimulate bundled service offering. To their customers, it means unlimited calling, high speed Internet and TV in a single plan that is real value – triple play and enjoy maximum savings.
The client solution is the perfect companion to converge the Cable-Wi-Fi experience of getting online wherever there is a hotspot, take live TV anywhere and turn those iPads, iPods, and iPhones into a remote to control when to watch them and simply click to VoIP calls over the Internet made easy.
Product Facts• Standards based design that leverages on native device settings• Support multiple access network technologies (3G, CDMA, 4G, LTE, Wi-Fi)• Support a wide range of devices ranging from smartphones, tablets, laptops and datacards• Scalable and expandable options with full analytics feature support
Key Benefits to Operator • Extended coverage of services for both retail and wholesale segments• Increased retention, conversion and upgrading of subscriber through multiple paid, unpaid and add-ons through Wi-Fi bundling
Key ResultsPositive ratings and increased customer satisfaction help pushed key strategic expansion plans ahead of time and pushed forward up-sell opportunities into new market.
