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Enter the Experience Economy by Thomas Troch

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ENTER THE experience ECONOMY

Transcript

Page 1: Enter the Experience Economy by Thomas Troch

ENTER THE

experience ECONOMY

Page 2: Enter the Experience Economy by Thomas Troch

Schillewaert & Pallini, 2014

Page 3: Enter the Experience Economy by Thomas Troch

Page 4: Enter the Experience Economy by Thomas Troch

Premium ValueMarket Value

Undiffe

rentiate

dD

iffe

rentiate

d

Adapted from Pine and Gilmore, 2011

Page 5: Enter the Experience Economy by Thomas Troch

Page 6: Enter the Experience Economy by Thomas Troch

Page 7: Enter the Experience Economy by Thomas Troch

MEMORY

EMPATHY

INTERACTOBSERVE4 REALMS OF

AN experience

Adapted from Pine and Gilmore, 2011

Page 8: Enter the Experience Economy by Thomas Troch

Page 9: Enter the Experience Economy by Thomas Troch

Page 10: Enter the Experience Economy by Thomas Troch

MEMORY

EMPATHY

INTERACTOBSERVE4 REALMS OF

AN experience

Adapted from Pine and Gilmore, 2011

Page 11: Enter the Experience Economy by Thomas Troch

WHAT IT TAKES TO STAGE

AN experience

Page 12: Enter the Experience Economy by Thomas Troch

ENTER THE

experience ECONOMY

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