Emerging Technologies : Enterprise 2.0

Nina PlattSLA 2007 June 5, 2007

Introduction• Discussion of Enterprise 2.0• Examples – applications for law• The future

Web 2.0 Definition“Digital platforms for generating, sharing, and refining information already popular on the Internet.”

Andrew McAfee, “Enterprise 2.0 : the dawn of emergent technologies”, MIT Sloan Management Review, Spring 2006.

Web 1.0

DoubleClickOfotoAkamaimp3.comBritannica Onlinepersonal websitesevite

Web 2.0

Google AdSenseFlickrBitTorrentNapsterWikipediabloggingupcoming.org and

EVDB

Web 1.0

domain name speculation

page viewsscreen scrapingpublishingcontent management

systemsdirectories (taxonomy)stickiness

Web 2.0

search engine optimization

cost per clickweb servicesparticipationwikis

tagging ("folksonomy")syndication

Enterprise 2.0 Definition“Platforms that companies can buy or build in

order to make visible the practices and outputs of their knowledge workers”

Andrew McAfee, “Enterprise 2.0 : the dawn of emergent technologies”, MIT Sloan Management Review, Spring 2006

SLATES

• Search• Links• Authoring• Tags• Extensions• Signals

Search44% believe they can

easily find what they need on their intranet based on navigation/browsing

• Forrester Research

87% believe they are successful in searching the Internet

• Pew Internet & American Life Project

Enterprise Search Requirements

• Indexing/Searching• Multiple languages• Metadata input/assignment• Metadata search/display• Personalization• Saved searches• Native security

Enterprise Search Requirements

• Usage reports• Customization• Automatic categorization/summarization• Faceted navigation• Taxonomy/Tagging• Workflow/Business Process

Use in Law Firms• Morrison Forrester – AnswerBase - Recommind

• “I want one place to go to find all the answers I need—and make it as simple as Google.”

• Shepard Mullen – Pipeline – Sharepoint MOSS

• Freshfields Bruckhaus Deringer – Athena -Autonomy• “Give me Google.”

Links• The power of links – Google technology• Give users the power• KM impact

Authoring• Blogs• Wikis• Content Management• Social Networks

Tags• Technorati – Blogs• del.icio.us – Web sites• Flickr – Photos• Result – Folksonomy• KM impact

Extensions• Categorization• Pattern matching• Amazon.com• Stumbleupon.com

Signals• Current Awareness – RSS• Aggregation - Web Services

The future• Will depend on adoption of Web 2.0 on the

Internet• Will see law firms adopt Enterprise 2.0 more

slowly then the corporate world• Will recognize this as a tool for KM – not KM

itself

Enterprise 2.0 Resources• Jeff Bowles, “Top 10 Management Fears About Enterprise Web 2.0,” Enterprise

2.0 : Where Business Meets the Next-Generation Web, July 2006, [http://www.enterpriseweb2.com/?p=10]

• Dion Hinchcliff, “Enterprise 2.0” as an example that proves the rule, Enterprise 2.0, August 2006, [http://blogs.zdnet.com/Hinchcliffe/?p=62]

• Robert Hof, “Web 2.0 has Corporate America Spinning”, BusinessWeek, June 2006, [http://www.enterpriseweb2.com/?p=10]

• Andrew McAfee, “Enterprise 2.0 : the dawn of emergent technologies”, MIT Sloan Management Review, Spring 2006, [http://sloanreview.mit.edu/smr/issue/2006/spring/06/]

• Andrew McAffe, “Trends underlying Enterprise 2.0”, The impact of Information Technology (IT) on Businesses and their Leaders, March 2006, [http://blog.hbs.edu/faculty/amcafee/index.php/faculty_amcafee_v3/the_three_trends_underlying_enterprise_20/]

• Jeff Nolan, Enterprise 2.0 : What is it? Venture Chronicles, August 2006, [http://jeffnolan.com/wp/2006/08/21/enterprise-20-what-is-it/]

• Tim O’Reilly, What Is Web 2.0 : Design Patterns and Business Models for the Next Generation of Software, September 2005, O’Reilly [http://www.oreillynet.com/pub/a/oreilly/tim/news/2005/09/30/what-is-web-20.html]

Contact infoNina PlattNina Platt Consultingnplatt@ninaplatt.com612-280-4204