Enterprise 2020: The organisation, but not as we know it (GOVIS 2009)

State Services Commission

Crown Copyright www.ssc.govt.nz

Enterprise 2020: It’s the organisation Jim,

but not as we know it

Matt Lane



Enterprise 2020: Enterprise 2020: It’s the organisation Jim, It’s the organisation Jim,

but not as we know itbut not as we know it



What is an organisation?




“A social arrangement which pursues common goals, which controls its own performance, and which has a boundary separating it from its environment”




“A social arrangement which pursues common goals, which controls its own performance, which has a boundary separating it from its environment”




“A social agreement? which pursues common goals, which controls its own performance , which has a boundary separating it from its environment”

contract (=commonwealth)

Lega

lLe

gal

WorkersWorkersM

arketing and sales

Marketing and sales

CommsComms

ManagementManagement

Information transfer (communication) is the circulatory system of the organisation



Social media



What is social media?

• “Web 2.0”

• “New media”

• “Participatory media”

• “Digital media”

• “Citizen media”

• “User generated media”




• Blogs• Wikis• Social networking• Social bookmarking• Video sharing• Photo sharing• Tagging• Mashups



What are media?

“Tools used to store and deliver information”:

• One to one– Voice, mail, telegrams, telephony,

email

• One to many (broadcasting)– Shouting, writing, books, newspapers,

radio, film, television, websites



Media bottlenecks Broadcast media Bottleneck

VoiceWritingNewspapersBooksFilmTelevision/radioWebsite

Voice boxScribes (-1439)Printing press (1439-)Publisher (Binders, distributors, bankroll)

Film studio (Directors, producers, editors, film) Channel (Frequency)

Web administrator



“...not all technical innovations bring heretofore unimagined functionality… Some, and in my opinion the most valuable, take what 10% of the population had previously been able to do and make that capability available to 90% of the population. That’s what blogs and wikis have done. And this creates network effects"

- David Wileyhttp://davidwiley.org/

The democratisation of media



Media bottlenecks? Broadcast media Bottleneck

VoiceWritingNewspapersBooksFilmTelevision/radioWebsite

Voice boxScribes (-1439)Printing press (1439-)Publisher (Binders, distributors, bankroll)

Film studio (Directors, producers, editors, film) Channel (Frequency)

Web administrator




The ability for anyone to hear anything, and say anything to

everyone

And this is now business as usual



Who is using social media?

1. “Officially” (Enterprise 2.0) :

• Internally

• Externally



Who is using social media?

1. “Officially” (Enterprise 2.0) :

• Internally

• Externally

2. Individuals who up until recently could not broadcast to, and collaborate with, the world



Some examples relevant to New Zealand Government

(good, bad, and ugly)





“CYFS Watch” blog

• Jan 2007

• “Name and shame”

• Breached privacy of staff

• Threatened MP

• In Dominion Post

• Shut down by Google, later WordPress

http://en.wikipedia.org/wiki/New_Zealand_blogosphere#CYFS_Watch

http://tr.im/lnX4



http://twitter.com/NZGovtFeeds



Examples relevant to New Zealand Government

http://wikiscanner.virgil.gr/

http://wikiscanner.virgil.gr/



Who’s editing Wikipedia?

• Ministry Of Social Development

• Ministry Of Education

• Ministry Of Agriculture

• Ministry Of Fisheries

• Ministry For The Environment

• State Services Commission

• The Treasury

http://wikiscanner.virgil.gr/f.php?ip1=202.27.48.0-59.255

http://wikiscanner.virgil.gr/f.php?ip1=202.37.32.0-39.255

http://wikiscanner.virgil.gr/f.php?ip1=202.37.23.0-255





On:

Sledging (cricket), Steve Maharey, World Trade Center bombing, Scroggin, Karl Urban, The Flying Burrito Brothers, Metrosexual, MacGyver, New Zealand Office for the Community & Voluntary Sector



National Library Google model

http://tinyurl.com/448dbt

http://scio-sphere.blogspot.com/2007/07/national-library-3d-building-model-for.html





“MFATers” on Facebook

Jason Ryan on the NPSC’s blog







“He aha te mea nui o te ao? He tangata! He tangata! He tangata!”

(What is the most important thing in the world? It is people! It is people! It is people!)



Lessons?

• Expectations are changing• Discussions are happening without us• Even when we provide channels for user

input, discussion will still happen without us.But we ignore these at our own peril

• We have relatively less control now• We must view this as an opportunity



Published Guidance

• Principles for interaction with social media (http://tr.im/jmtG)

• Implementing social media monitoring (http://tr.im/jmtZ)

2020?2020?

Others will create alternatives/compliments to your

website/service

your site/service

http://tr.im/loyV

http://theyworkforyou.co.nz/

http://tr.im/lozf

http://tr.im/kfiu

Social media broadcast will

no longer be limited to social media sites

http://spinspotter.com/

The browser as social media

The browser as social media

Social media as a browser



Common Matt, say something crazyCommon Matt, say something crazy

The web will be everywhere

http://bit.ly/16qUiQ

http://eyetap.org



TO DO:•Get peanuts•Check paper•Call Steve

2:37pm

Inbox (3 new):•Steve – Hi M…•Mum – Rememb…•Steve- Also…




2:38pm





2:38pm



2:42pm





2:42pm




TO DO:•Get peanuts•Call Steve

2:42pm



2:46pm





2:46pm




TO DO:•Get peanuts

2:46pm


TO DO:•Get peanuts

2:55pm


2020 predictions• The world will be enveloped with other

peoples context (if you want it)

• “Tribal” allegiances will be strengthened(for good and for bad)

• What the organisation says about their product/service, how they deliver it, and how they intend it to be consumed will be much less relevant



Enterprise 2020: It’s the organisation Jim,

but not as we know it

Matt Lanehttp://twitter.com/mattlane

xkcd.com

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Enterprise 2020: The organisation, but not as we know it (GOVIS 2009)

Business