Copyright © 2011, Oracle and/or its affiliates. All rights reserved. 1

Oracle Enterprise Architecture

Timothy Davis

Director, Enterprise Architecture

Oracle Advanced Technology Services (ATS)

November 10, 2011

Copyright © 2011, Oracle and/or its affiliates. All rights reserved. 2

Agenda

• The Big Picture

• Oracle’s EA Approach

• OEAF Reference Architectures

• OEA Success Stories

The Art of Architecture Transformation

People. Process. Portfolio.

The

Big Picture

Customer’s

Problem Today

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Client Server (late 80’s)

N-tier architectures (early 90’s)

Internet computing, Web Servers application Servers (post Y2K)

Grid Computing (mid 00’s)

Cloud Computing (late 00’s)

Whose Innovation is Responsible for

Exploding IT Costs and Slowing Progress?

Increased Business Automation

Decision Support

Web Commerce

Mass Customization

Individual Orientation

- Mobility - Social - Devices

IT Business

Have business cases been built on silo’d

project investments and benefits, not IT portfolio costs?

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IT is Too

Aligned with Business ?

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IT Builds What the Business Wants

• Line of business centric deployments

• Redundant applications and technology

platforms

• Stove-piped infrastructure with under-

utilized resources

• High levels of investment in integration

to tie systems together limits ability to

invest in innovation

• Growing challenges with maintaining

agility and responsiveness to changing

business conditions

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Why Customers Need EA

• Large Complex Portfolios

• Don’t know how to breakout and move forward

• Can’t deliver desired innovation in the face of

legacy investments and management

• Can’t respond to “IT COSTS TOO MUCH”

The Art of Architecture Transformation

People. Process. Portfolio.

Oracle’s

Own Challenge

9 © 2011 Oracle Corporation – Proprietary and Confidential

Oracle Global Transformation Rapid Acquisitions for a Best-in-Class Portfolio

Enterprise Content Management

Performance Management

Identity & Access Management

Middleware Platform and Management

Business Intelligence

Data Integration

Operating Systems Systems Management Virtual Machines

(pending)

(pending)

over 70 acquisitions since 2004 … and counting

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EAs Work in Diverse Customer Environments

• Rationalize

• Consolidate

• Governance

• Standards

Oracle

Enterprise

Architecture

IBM

Microsoft

SAP Dell

HP

BEA

Java Siebel

PeopleSoft

Industry

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Oracle’s Enterprise Architecture Leverage Oracle’s Portfolio of EA Assets

People

Certified Architects,

Experienced Advisors

Process

Best Practices,

Practical Methodology

Portfolio

Tested Principles, Trusted Artifacts

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Oracle’s “Practical” Approach

People

Oracle

Enterprise Architects

Process

Oracle Architecture

Development Process

Portfolio

Oracle EA Framework

Oracle Enterprise

Architecture Framework

Oracle Architecture

Development Framework

Oracle Enterprise Architecture Framework & Process

Pull Out Sample Artifacts

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<Insert Picture Here>

Chris Brewer

Vice President

of Platform Technologies

PHH Corporation

“We couldn’t have made as clear a business case without the

Oracle Consulting teams, including the Oracle Enterprise

Architecture development program, Oracle Advanced Customer

Services, and the Oracle Insight program. They determined what

we had and how to reframe it in our new reference architecture.”

Click for case study white paper.

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<Insert Picture Here>

Mike McGrath

Vice President

Group Information Technology

ICON PLC

“The output was fantastic. I have to admit I was skeptical that a

vendor could do an impartial review of our IT architecture that

didn’t evolve into a sales pitch. This was an extremely

professional and worthwhile exercise that has changed our

perception of Oracle as a partner and not just a vendor.”

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Oracle Has Been Guiding EA Oracle EA “Domain” Engagements

• Re-engineer core business processes

• Master data management

• Improve analytics & information quality

Information Architecture

• Refine EA role & responsibility

• Organize overall accountability

• Bridge business & IT strategy

Enterprise Architecture Methods

• Refine capability models and metrics

• Connect business model to EA vision

• Guide industry best practices

Business Architecture

• Rationalize portfolio & roadmaps

• Guide services, EDA & BPM strategy

• Applications evolution roadmap

Applications Architecture

• Server consolidation (RAC-Exadata)

• Enterprise security (DB-Identity)

• IT-as-a-Service (DB-aaS, PaaS, IaaS)

Technical Architecture

• Establish processes & metrics

• Oversee governance operations

Governance Architecture

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Portfolio

Oracle Enterprise Architecture Framework

Best Practices,

Proven EA Artifacts

• Best Practice Reference Architectures

• Reduces Architecture/Solution

Development Time

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Oracle Confidential. 18

Cloud Subscriber / Clients

DBaaS SERVICE PROVIDER

DBaaS Management

Subscriber Interfaces

Agency / LoBBusiness Owner

User Registration & Acct Mgmt

Product Catalog

Billing & Payment

Reports

Approvals & Notifications

Agency / LoBBusiness User

Agency / LobDeveloper

Service Management

Provisioning

Backup

Patching

Tuning

Installation

Configuration

Testing

Security

DBaaS

IT Service Management

Service Strategy Service Design Service Transition Service Operation Continual Svc Improvement

Citizens / Consumers

Agency / LoBApplications & DBs

IT Support Services

Subscriber Services

Business Svc Catalog

Customer Mgmt

Contracts

Pricing

Accounts Receivable

Accounts Payable

Metering & Billing

Analytics and Reporting

Fulfillment

Infrastructure

Software

Network

Data Center

DBaaS Development

Management

Security

Compute

OS

CPU / MEM

Storage

Disk

Tape

Virtualization

Product Management

Deployable Service Development

Deployable Service Management

DBaaS Management Interface

Service Provider

Subsriber Admin / Service Admin

Clie

nt In

terf

ace

Workload Management

Service Definition

Resource Pools

Segementation / Isolation

Availability

SecurityDB Instances

Business and IT

Exec / LoB and IT Leadership

Service Developers

Service Architects / Developers / Operators

Database as a Service – Conceptual View

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Oracle Confidential.

Employers Individuals

Web Phone, IVR Email Text Chat Local Office

SOA Enterprise Integration Services

Eligibility Automation Portal Layer (Customer, Worker, Provider)

Se

cu

rity

– Id

en

tity

an

d A

cc

es

s M

an

ag

em

en

t, S

SO

Business

Intelligence Dashboards

Ad Hoc & Scheduled Reporting

OLAP / Data Mining

IRS

DHS

SSA

HHS

DMV

Equifax

State / External Verification Services

De-duplication

Standardization

Matching Services

Master Data Management & Data Quality Services

Fraud Detection

Client Identifiers

Address Cleansing

Providers Workers

Policy Modeling

(Business Rules)

Policy Modeling

Natural Language Rule Authoring

Rule Debugging & Regression Testing

Policy Automation

Eligibility Determination

Benefits Calculation

Temporal Reasoning

Data

Management Structured &

Unstructured Data

Data Security & Availability

Financial System

Payments

Receivables

Accounts

Marketing

Government Benefit Programs (TANF, SNAP, Medicaid, CHIP, ERDC, Other)

Health Insurance Exchange

Screening Application Intake Verification

Eligibility Benefit

Plan Service

Plans Provider

Mgt.

Premium Billing Enrollment

Screening

Carrier / Plan Mgt.

Subsidy Calculation

Integrated Eligibility

Premium Collection

Eligibility

State Managed Offerings (Eligible for Federal Subsidiaries)

Activity Management

SR Management Workflow CRM Call Center

Case Management Investigations &

Appeals

Heath Insurance Exchange Reference Model Employers Individuals

Web Phone,

Fax, IVR Email,

Imaging Text Chat

Local

Office

SOA Enterprise Integration Services

Se

cu

rity

– Id

en

tity

an

d A

cc

es

s M

an

ag

em

en

t, S

SO

Business

Intelligence

Dashboards

Ad Hoc & Scheduled Reporting

OLAP / Data Mining

Enrollment

Benefit Summary

Plans / Pricing

Insurance Carriers

Enrollment

Benefit Summary

Plans / Pricing

Insurance Carriers

IRS

DHS

SSA

HHS

DMV

Equifax

State / External Verification Services

De-duplication

Data Cleansing

Matching Services

Master Data Management & Data Quality Services

Fraud Detection

Client Identifiers

Address Standardization

Providers Workers

Policy Automation

(uses rules compiled

from Policy Modeling)

Eligibility Determination

Benefits Calculation

Temporal Reasoning

Data

Management Structured &

Unstructured Data

Data Security & Availability

Financial System

Payments

Receivables

Accounts

Health Insurance Exchange

AHBE / SHOP

Intake Assessments

Service / Benefit Plans

Provider Mgt.

Account View

Enrollment / Payment

Carrier / Plan Mgt.

Subsidy Calculation

Integrated Eligibility

Social Services / Medicaid

Activity Management

SR Management Assignment &

Workflow

CRM Call Center Case Management

Investigations & Appeals

Plan Selector

SHOP Portal

Eligibility Automation Portals: Workers, Clients, Providers, Consumers

Change of Circumstances

Mobile /

Disconnected

Marketing / Outreach

Verification

Screening

Eligibility Determination

Common Functional

Components

19

Leverage Proven Reference Architectures

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Case Study: State Government

Shared Services and Cloud Computing Scope: Creation of a New Business Model

• Reduce IT costs Outsource IT

• Chargeback model for IT services

• Standardize shared services offerings

• Thorough deployment of ITIL

Business Goals

• Agency autonomy and independence

• Budget constrained IT staffing

• Over populated data centers

• Many legacy, redundant services

• Lack of standards and methodology

Challenges

Source: MIT Sloan Center for Information Systems Research

Future State Choices

State Cloud Service Provider

NEW Business Model

SU

PP

LY

DE

MA

ND

• Agencies

• Vendors

• System Integrators

• Auditors

• Agencies (Federal, State, and/or Local)

• K-12

• Citizens

• Cloud Consumer Model

• IT Abstraction

• Shared Services

• Value-added Svcs

• Predictable Cost

• Elastic Computing

• (ITSM ) Best Practices

• IT Governance

• Security & Privacy

• Availability and Continuity

Revenue through Cost Recovery model per OMB A-87

• Customer Acquisition, Onboarding & Provisioning

• Value-added Services

• Operational Support (Change, Release, & Configuration Mgmt)

• Services Portfolio Mgmt

• Business Continuity

• Metering & Chargeback

• IT Ops Staff

• Service Desk

• Mktg, Sales, Finance

• Cloud Data Center(s)

• Partners (SI, ISV)

Value-driven cost structure per OMB A-87

• Private Cloud

• Remote access

• Partner extranet

• Customer Relationship Mgmt

• Communities

• Tech Support / Service Desk

• Enablement programs

Oracle Architecture

Development Process

Oracle Architecture Development Process Business Case: Enabling A Simple Service Catalog

Block Size Core Memory Storage Workloads Function

Small 3 4G 1TB OLTP Dev

Medium 6 8G 2TB ERP, HRMS Dev, Test,

Prod

Large 12 16G 4TB Data

Warehouse

Prod

Standardized Per Use Service

Additional Per Use Services Upgrade Storage I/O Storage

Option 1 XX-YY GB 2 TB

Option 2 YY-ZZ GB 4 TB

Option 3 ZZ-AA GB 8 TB

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Case Study: Financial Services

Portfolio Rationalization Scope: Re-engineering the Core Information Architecture

• Reduce closing cycle from 35-50 days

• Complete re-engineering of processes

• Ensure data reliability & governance

• Provide basis for agility and innovation

Business Goals

• Hardcoded accounting rules

• Complex, heterogeneous portfolio

• No centralized data quality strategy

• Never rationalized portfolio

Challenges

Master Data

Reference Data

Metadata

Transaction Data

Analytical Data

Unstructured Data

Big Data

Data Realms

Information Sharing & Delivery

Business Intelligence &

Data Warehousing

Data Integration

Content Management

Master Data Management

Enterprise Data Model

Data Governance,

Quality, & Lifecycle

Data Security

Data Technology

Management

Kick Start EA Principles

Information

as an Asset

Information needs to be managed and treated the

same way as physical asset.

Value and Risk

Classification

A classification of an information asset’s value

and risk should be the foundation on which its

management and governance is based.

Single Version

of Truth

Data should only be collected once electronically

within a single interface, and shared across

systems.

Minimum Quality Quality requirement needs to be set for

information assets.

Information has

Authoritative

Sources

All business data needs to have an authoritative

source.

Information Security Information needs to be secure throughout its

lifecycle.

Information

Accessibility

Information is accessible for users to perform

their functions.

Data Stewardship Every data item has one person or role as

ultimate custodian.

Metadata Driven Information architecture needs to be metadata

driven.

Measurement

for Quality

Quality of data will be measured.

Principle Description

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Oracle Architecture Advisory Services

Information Management & Governance

Cloud Architecture & Advisory Services

Oracle Architecture Service Center

Application Strategy & Roadmap

Oracle EA Services Portfolio Ensures Alignment & Optimization of IT Investments

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Social Media Links Bookmark Sites, Put in Email Signature

• Facebook Fan Page – Oracle Enterprise Architects – www.facebook.com/OracleEA

• Linked In Group – Oracle Enterprise Architects – A Public Discussion Forum – http://www.linkedin.com/groups/Oracle-Enterprise-Architects-Public-Discussion-

4052248?home=&gid=4052248&trk=anet_ug_hm

• Twitter – http://twitter.com/#!/oracleeas

• Oracle Blog – http://blogs.oracle.com/enterprisearchitecture/

• Use Slideshare.net to post PPTs

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Oracle’s “Practical” Approach

People

Oracle

Enterprise Architects

Process

Oracle Architecture

Development Process

Portfolio

Oracle EA Framework