Enterprise Introduction

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CIE Business Studies

Unit 1.1

What isenterprise?

Mr Solomon


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Enterprise is:

A willingness by anindividual or a business

to take risks, showinitiative and undertake

new ventures


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The characteristics ofenterprise


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Risk Taking

Enterprise involves an element o risk. !hings may go wrong or not a""ording tothe plans o the entrepreneurs or "ompany.

!hat said, i these risks have been"onsidered and planned or, then they areusually easier to manage and address.

E#ample$ %roperty developer & there"ession


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Showing initiative Initiative is about making the 'rst

move to get things done. It is alsoabout developing "reative solutions toproblems and (thinking outside o thebo#)

Initiative is an essential enterprise skill

whi"h sets people aside rom others.


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Willingness for newventures

Being enterprising re*uires a willingnessto undertake new ventures and to be onthe look out or new opportunities.

Undertaking new ventures does notne"essary e*uate to being su""ess ul.+owever, the enterprising individual willhave the "ourage to *uit ventures thatare less su""ess ul and pursue otherventures with better prospe"ts.


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Goods & Services hen dis"ussing enterprise, it is

essential to di-erentiate between theterms ( oods and servi"es).

hat is a good/

hat is a servi"e/


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Goo s!rimar" & secondar"

sectors# $re tangi%le and ph"sical

an %e seen & touched

E#amples$ Car, so a, "up, wat"h,ood


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ServicesTertiar" sector#

$re intangi%le and non'ph"sical

(ave to %e e)perienced

E#amples$ 0estaurants and takeaway)s,health"are, edu"ation, tourism, renting a"ar

*$ T: +ver ,-. of economicactivit" in the /0 is %ased in

services


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Task 1

rite your own de'nition or theollowing Enterprise keywords

Entrepreneur Enterprises Enterprise

0isk oods Servi"es


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+omework 0ead pages 23 4

Answer *uestions 13 on page 5 Answer *uestions 13 on page 4

Cat"h an episode o 6ragons 6enon !7 or online


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CIE Business StudiesUnit 1.1 .1

Thinking creativel"

Mr Solomon


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2esson $ims To identif" the main t"pes ofcreativit" that entrepreneurs use

To e)plore the process ofcreative thinking and consider

how creative"ou areGR+/!S +* 3 !lease


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(TT!:44WWW56/S78ESSST/97ES+8278E5 +5/0427 E4789E;5!(!?+!T7+8< +M= +8TE8T& 7EW


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!hinking Creatively

hat)s it all about/

Coming up with an idea thatdidn)t e#ist be ore

!hinking (8utside o the Bo#)


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hy is "reative thinkingimportant/

aining "ompetitive advantage

!o keep businesses ( resh)

!o "hallenge entrepreneurs

!o "reate e#"itement and a bu99 !o motivate and stimulate


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Task 1: 2+ST@

:our ;ight has "rash landed on a desert islandleaving only you and your worst enemyalive. !he plane ell into the sea, so there

isn)t mu"h debris. :ou are bare oot, with


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2+ST@ Work in pairs

Read the instructionsfor the task Make a list if the

items "ou would

wantA starting withthe most important

Remem%erA "ou needto e)plain wh" "ou

made the choices "ouhave

REMEM6ER: T(780RE$T7 E2B@

' 13 minutes '


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9eli%erate reativit" 6eliberate "reatively involves using a

range o thinking methods that helpus "reate new ideas.

By going through di-erent pro"esses,new ideas "an emerge.

E#amples$ 6is"ussions, mind maps,lateral thinking and blue skies thinking.


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2ateral Thinking

=ateral thinking is about produ"ing ideasthat we wouldn)t normally "ome up with

It is o ten re erred to as Thinking out

of the box


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2ateral thinkingtechniCues

!here are lots o te"hni*ues thatpromote lateral thinking.

!wo o the most "ommon ones are$156lue skies thinkingD

>5 9e 6ono s Thinking hats5


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15 6lue Skies thinking Using this te"hni*ue, parti"ipants are

en"ouraged to think o as many ideas aspossible about an issue or problem. All

ideas are re"orded.

=ets try it....... with the Maltesers

e#ample

' Bou have 13 minutes '


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>5 Thinking (ats

!hinking hats >"reated by 6e Bono? is ate"hni*ue to help o"us and organise ideas.

!here are , di-erent "oloured hats Ea"h hat represents a diFerent st"le ofthinking !he hats are (put on) one at a time to think

about a problem

http$@@www.businessstudiesonline."o.uk@ "seBusiness@A"tivities@ odule1@ a"tors8 %rodu"tion@Seven!hinking+atsre

s@ rame.htm


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Si) Thinking (ats

2ets tr" it withthe ircusE)ample

Wh id


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What side are

"ou on?2eft %rain or right %rain?

http$@@www.businessstudiesonline."o.uk@live@inde#.php/option "omD"ontent&view arti"le&id &Itemid5

0i ht B i St d t


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0ight Brain StudentChara"teristi"s

:ou take notes but lose them. :ou may have a hard timekeeping tra"k o your resear"h

:ou might have a hard timemaking up your mind

:ou are good with people :ou donFt all or pra"ti"al


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=e t Brain StudentChara"teristi"s

:ou probably work with a !o36olist

:ou like to be the "riti" in "lass :ouFre good at math or s"ien"e :ou are rational and logi"al :our resear"h is pre"ise and

well3do"umented :ou set goals or yoursel :ou "an interpret in ormation

well :ou like a"tion movies :ou read sitting up :our words are pre"ise

:our room is orderly :ou "an answer *uestions

spontaneously :ou ollow dire"tions and

you do read dire"tions>unlike some people? :ou arenFt tou"hy3 eely :ou "an listen to a long

le"ture without losing

patien"e :ou don)t let eelings get in

your way


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E#ploring "reativity 3 !hinker eys

!hinker keysare designed tohelp with yourthinking.

=ets e#plore theJ keys using

the e#amples


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!hinker eys7nstructions :ou will be given a thinker key s"enario

In your groups, de"ide how you willta"kle the s"enario written on the paper

Kot down some o your

thoughts@solutions to eedba"k to the"lass

:ou have 1L31M minutes or ea"h ( ey)


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Creativity on the

9ragons 9en

www.bb"."o.uk@dragonsden@


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2ook at the reative Genius Mindset

What actionsA Cualities and

strategies do creative people use?

%lenary$


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%lenary$reative !ro%lem'Solving

uiHAre you a pro essional/ !his short *ui9will help you understand your thinking

style better.

http$@@www."reativityatwork."om@arti"lesContent@"reativity3*ui9.html


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uestion 1

15 (ow do "ou put a giraFe into arefrigerator?

!he "orre"t answer is$8pen the re rigerator, put in the gira-e

and "lose the door. !his *uestion testswhether you tend to do simple things inan

overly "ompli"ated way.


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uestion >

>5 (ow do "ou put an elephant into arefrigerator ?

rong Answer$ 8pen the re rigerator, put in theelephant and "lose the re rigerator.

Corre"t Answer$ 8pen the re rigerator, take

out the gira-e, put in the elephant and "losethe door. !his tests your ability to thinkthrough the

reper"ussions o your a"tions.


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uestion I

I5 The 2ion 0ing is hosting an animalconferenceA all the animals attend e)ceptone5 Which animal does not attend?

orrect $nswer: The Elephant5 The Elephant is inthe refrigerator5 This tests "our memor"5 +0A evenif "ou did not answer the Jrst three CuestionsAcorrectl" "ou can surel" answer this one5


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uestion KK5 There is a river "ou must cross5 6ut it is

inha%ited %" crocodiles5 (ow do "ou manage it?

Corre"t Answer$ :ou swim a"ross. All the"ro"odiles are attending the Animal eetingN

!his tests whether you learn *ui"kly rom

your mistakes.AC!$ Around 4LO o the pro essionals they tested got all

*uestions wrong. But many pres"hoolers got several "orre"tanswers.


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(omework 3 write inplanner

inish the appli"ationorm

0ead pages

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Enterprise Introduction

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