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Enterprise2.0 in the Dutch meeting industry.

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Presentation for the board of NH Hoteles, sept.2008
40
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Page 1: Enterprise2.0 in the Dutch meeting industry.
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RECENT YEARS* Edelman Trust Barometer

*

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HIGH

LOW

RECENT YEARS* Edelman Trust Barometer

*

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“ZORG-ICT SPLIJT OVERHEID EN

ARTSEN”

“RIJK HOUDT GELD IN BIJ FOUTE SPLITSING

ENERGIE SECTOR”

“VERTROUWEN IN OV-KAART

OPGEZEGD”

23 SEPTEMBER 2008:

“VERBOD OP SHORT GAAN IS SYMBOOL

POLITIEK”“Het is alsof er een hogesnelheidstrein beschikbaar is en de overheid het gebruik van de paardentram verplicht stelt.”

“Voor echte toegang tot deze informatie kan de patiënt, volgens Nictiz-directeur Gert-Jan van Boven, nog wel even tien jaar wachten.

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* Ronald Coase, 1937 “The nature of the firm”.

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INTERNET HISTORY…

1. STATIC.

2. VOLUME GROWTH.

3. VOLUME EXPLOTION:

SEARCH / ALGORITHMS

APPLICATIONS

550.000.000.000 PEOPLE ON LINE

4. PEOPLE/CONNECTING

SOCIAL NETWORKS/MEDIA

Page 8: Enterprise2.0 in the Dutch meeting industry.

* Data from Forrester Research Technographics® surveys, 2007

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* “Here comes everybody”, Clay Shirky, 2008

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VIRTUAL SOCIAL NETWORKS:

“WEBTRIBES…”

SOCIAL : HYVES

BUSINESS : LINKEDIN

SOCIO-BUSINESS: MINDZ.COM

SERIOUS GAME: WORLD OF

WARCRAFT

(MMORPG:

Massively Multiplayer Online Role Playing

Game)

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VERGADERMARKT…

MEDEWERKERS SCHAARS

MEER PERSOONLIJKE AANDACHT, KORTE TERMIJN

BOEKEN, SNELLE OFFERTES/BEVESTIGINGEN.

UNIFORME VOORWAARDEN

VRIJHEID/FLEXIBILITEIT/ZELFBEWUST/PROFESSIONEEL.

MEER OMZET-HOGER RENDEMENT

KLANT PASSIEF/VERWEND, OUDE COMMUNICATIE

WERKT NIET MEER EN IS KOSTBAAR. PRIJZEN STAAN

ONDER DRUK.

KLASSIEKE BIJEENKOMST

VERDWIJNT, E-MAIL,

VIDEO-CONFERENCING.

BOEKER IS “OP ZOEK”.

TOENEMENDE

CONCURRENTIE

VAN “VAGE” LOCATIES.

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-GEEN VERGADERZALEN MAAR

VERGADERSTOELEN…

- GEEN UNIFORME VOORWAARDEN…

-24/7 TOEGANKELIJK, BEHEER

ZELF RESERVERINGDETAILS…

-ZALEN AFGESTEMD OP GEBRUIK…

-SUPPLIERS HALEN ZELF

“BESTELLINGEN” OP…

-COMMUNICATIE VIA SOCIALE

MEDIA...:

1. On-line presence/personal branding

2. Buzz

3. Sociaal netwerk “Frisinjehoofd”

4. Reviews

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RESERVERING WIZARD

DATUM-DAGDEEL-ACTIVITEIT-AANTAL PAX

MEERDERE ZALEN-DATA COMBI

RESERVERING WIZARD

AANBIEDING:

CAPACITEIT-PRIJS-BEZETTING-BUDGET

VERKOOP PER STOEL OF PER ZAAL

Page 24: Enterprise2.0 in the Dutch meeting industry.

RESERVERING WIZARD

EXTRA ITEMS RESERVEERBAAR

ASSORTIMENT PER HOTEL

“REEDS GEKOZEN” OVERZICHT

RESERVERING WIZARD

VASTE KLANTEN INLOG.

CONTRACTPRIJS ACTIVATIE

Page 25: Enterprise2.0 in the Dutch meeting industry.

RESERVERING WIZARD

PROFIEL

ACCEPTATIE

STATUS

RESERVERING WIZARD

BEVESTIGING

E-MAIL KLANT EN LOCATIE

EVENT DRIVEN PROCES START

Page 26: Enterprise2.0 in the Dutch meeting industry.

RESERVERINGS CENTRUM

FACTSHEET

EXTRA’S

VERANDERINGEN

STATUS

AANGEPASTE OFFERTES:

RAZENDSNEL WEBSITE

OP MAAT

Page 27: Enterprise2.0 in the Dutch meeting industry.

RESERVERINGS CENTRUM

OFFERTE OP MAAT SAMENSTELLEN

OFFERTE PAGINA’S

RESERVERINGS CENTRUM

RAZENDSNEL AANPASSEN

VERRIJKEN

PERSONIALISEREN

SPANNEND

SUPER ONDERSCHEIDEND

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MANAGEMENT DASHBOARD

RAPPORTAGES

PER ITEM

PER VESTIGING

PER KLANT

PERIODE & BUDGET BENCHMARK

CONVERSIE

MEETINGREVIEWS

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Mijn kluwer.nl

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