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1 Entrepreneurship M.COM Contents Chapter Page No. 1. Entrepreneurship: Meaning, Elements, Determinants and Importance ...................................................................................... 113 [Meaning and Concept of Entrepreneurship, Definition of Entrepreneurship, Elements/Features or Characteristics of Entrepreneurship, Importance of Entrepreneurship, Determinants of Entrepreneurship, Indicators of Entrepreneurial Determinants, Theories of Entrepreneurship, Critical Evaluation of Various Theories, Factors Contributing to the Development of Entrepreneurship, Questions.] 2. Entrepreneurship and Creative Behaviour.................................. 1425 [Entrepreneurship and Creative Response to the Society, Problems at Work for Entrepreneurs, Barriers/Challanges to Entrepreneurship, Cause of Entrepreneurial Failure, Questions.] 3. Dimensions of Entrepreneurship .................................................... .2642 [Intrapreneurship, Technopreneurship, Cultural Entrepreneurship, International Entrepreneurship, Netpreneurship : (Net + Entrepreneurship = Netpreneurship. Ecopreneurship, Ecology + Entrepreneurship = Ecopreneurship, Social Entrepreneur-ship : Introduction, Characteristics, Types and Examples, Examples of Social Enterprises in India, Questions.)] 4. Entrepreneurship: Micro, Small and Medium Enterprises ......... 4358 [Introduction, Small Enterprise, Medium Enterprise, Role or Significance of Small anr. Medium Enterprises (SMEs) in India, Growth and Performance of Micro, Small anr Medium Enterprises (MSMEs), Government Scheme and Incentives for Promotion ol Micro, Small and Medium Enterprises, Importance of Micro, Small
Transcript

1

Entrepreneurship

M.COM

Contents

Chapter Page No.

1. Entrepreneurship: Meaning, Elements, Determinants

and Importance ......................................................................................

1—13

[Meaning and Concept of Entrepreneurship, Definition of Entrepreneurship,

Elements/Features or Characteristics of Entrepreneurship, Importance of

Entrepreneurship, Determinants of Entrepreneurship, Indicators of Entrepreneurial

Determinants, Theories of Entrepreneurship, Critical Evaluation of Various

Theories, Factors Contributing to the Development of Entrepreneurship, Questions.]

2. Entrepreneurship and Creative Behaviour.................................. 14—25

[Entrepreneurship and Creative Response to the Society, Problems at Work for

Entrepreneurs, Barriers/Challanges to Entrepreneurship, Cause of Entrepreneurial

Failure, Questions.]

3. Dimensions of Entrepreneurship ....................................................

.26—42

[Intrapreneurship, Technopreneurship, Cultural Entrepreneurship, International

Entrepreneurship, Netpreneurship : (Net + Entrepreneurship = Netpreneurship.

Ecopreneurship, Ecology + Entrepreneurship = Ecopreneurship, Social

Entrepreneur-ship : Introduction, Characteristics, Types and Examples, Examples of

Social Enterprises in India, Questions.)]

4. Entrepreneurship: Micro, Small and Medium Enterprises......... 43—58

[Introduction, Small Enterprise, Medium Enterprise, Role or Significance of Small

anr. Medium Enterprises (SMEs) in India, Growth and Performance of Micro, Small

anr Medium Enterprises (MSMEs), Government Scheme and Incentives for

Promotion ol Micro, Small and Medium Enterprises, Importance of Micro, Small

2

and Medium Enterprise (MSME) in India, Problems Faced by Micro, Small and

Mediun Enterprises (MSMEs) in India, Remedies Suggested for Micro, Small and

Mediun Enterprises (MSMEs), Questions.]

5. Concept of Business Groups and Role of Business Houses

and Family Business in India............................................................. 59—76

[Introduction, Structure of Business Group or Corporate Structure, Types of

Business Ownership, Role of Business Houses, Examples of Corporate Social

Responsible; Features or Characteristics of Business Group, Leading Business

Groups in Indi Family Business in India, Family Business as a Successful Business

Mode. Emergence of Entrepreneurial Class in India, Questions.]

The Contemporary Role Models in India Business: Their Values, Business

Philosophy and Behavioural Orientation .

[Introduction, Conflict in Family Business and its Resolution, Questions.]

7. Public and Private System of Stimulation, Support and

Sustainability of Entrepreneurship............................................... 89—

108

[Introduction, Entrepreneurial Ecosystem, Entrepreneur Development Programmes

(EDPs), Innovation, Characteristics of Innovation, Creativity-A Perquisite to

Innovation, The Government of India's Role in Promoting Innovation for

Entrepreneurship Development, India's Innovation Ecosystem, Major Problems

Faced by India's Innovation Ecosystem and Entrepreneurship, New Policy Initiatives

to Boost Indian Innovation Ecosystem, Entrepreneurial Development Programmes in

India, Role of Government and Institutions, Causes of Slow Development of

Entrepreneurship in India, Suggestion for Improving EDPs in India, Questions.]

8. Requirement, Availability and Access to Finance, Marketing Assistance,

Technology and Industrial

Accommodation............................................................................... 109—

134

[Meaning and Need for Estimating Fund Requirements, Business Capital:

Importance and Need, Importance of Different Types of Finance, Policies

Influencing Access to Finance in the Context of Innovative Entrepreneurship, Types

3

of Fund Requirements, Sources of Raising Funds/Finance, Market Assistance for

Innovative Entrepreneur-ship, Policies Influencing Market Development and Access

in the Context of Innovative Entrepreneurship, Market Assessment, Marketing

Environment, Demand Forecasting, Demand Forecasting for New Product,

Marketing Concept, Nature and Scope of Marketing, Technology for Innovative

Entrepreneurship, Technological Collaboration between Firms for Innovative

Entrepreneurship, Types and Dimensions of Collaboration between Firms,

Importance of Technological Co-operation for the Success of Innovative Businesses,

Policies Related to Technological Co-operation between Firms and Innovative

Businesses, Policies Related to Technological Cooperation between Firms and

Innovative Business, Industrial Accommodation, Questions.]

9. Role of Industries/Entrepreneur's Association, Business Incubators Angel

Investors, Venture Capital and Private

Equity Fund....................................................................................... 135—160

[Role of Industries Association, Indian Industries Association, Partners of Indian

Industries Association (IIA), Types of Venture Capital Funding, Questions.]

L0. Sources of Business Ideas, Tests of Feasibility and

Significance of Writing Business Plan/Project Proposal ......... 161—

166

[Sources of Business Ideas, Business Feasibility Test, Importance of Business

Feasibility Test, Dimensions of Business Feasibility, Some other Sources of Help to

Conduct Business Feasibility Test, Business Plan/Project Proposal, Project

Formulation or Formulation of Business Plan, Selection of a Product and Project

Formulation, Questions.]

11. Content of Business Plan, Designing Business Processes........ 167—181

[Business Plan, Types of Business Plans, Content of Business Plan, Need of

Enterprise Location, Importance of Enterprise Location, Steps in Enterprise

Location, Questions.]

[Meaning and Definition of a Project, Characteristics of a Project, Objectives of a

Project, Importance of a Project, Stages or Phases of Project Preparation, Project

Identification, Importance of Project Identification, Project Report, Project Appraisal

4

or Evaluation, Break-Even Analysis, Planning Commission Guidelines for Project

Feasibility Report, Legal Requirement for Establishing a New Unit, Sample Projects

Report, Questions]

13. Mobilizing Resources for Start-up, Accommodation and Utilities,

Preliminary Contracts, Contract Management,

[Mobilization of Resources, Role of Entrepreneur in Mobilizing Resources, Kinds of

Resources and their Origin, Accommodation and Utilities, Basic Start-up Problems,

Preliminary Contract, Significance of Preliminary Contract, Terms and Conditions

of Preliminary Contract, Necessary Documents for Preliminary Contract with

Vendors, Sample Contract of Preliminary Contract with Vendors, Necessary

Documents for Preliminary Contract with Banks, Contract Management, Questions.]

5

ENTREPRENEURSHIP: MEANING, ELEMENTS, DETERMINANTS AND

IMPORTANCE

MEANING AND CONCEPT OF ENTREPRENEURSHIP

Entrepreneurship is the basis for industrial, economic and social

development. It is only through rational entrepreneurial ideas that the problems of

poverty, unemployment, iw productivity and economic inequality can be dealt with.

Entrepreneurship plays a leading role in this direction. A. N. Whitehead has rightly

said, "A great "society is a society which its men think of and practice

entrepreneurship." Entrepreneurship is not just a means of livelihood but also a

technique of skill and personality development. Economic and Rrial development of

any nation is the end result of entrepreneurship.

Entrepreneurship is a skill, a view point, a thinking, a technique and a

working procedure. Traditionally, on economic front, entrepreneurship means the

capability and :-_-ndency to bear risks involved in industries and businesses.

Entrepreneurship has been used in various ways and in different" senses, and it is :

ifIcult to define it precisely. The word entrepreneurship has been derived from the

French v- ord which means to undertake. Today, people call it by different names

like, adventurism, "novating, risk-taking, thrill-seeking, etc.

Entrepreneurship refers to a function performed by an entrepreneur in

establishing an r.terprise. In other words, entrepreneurship is an act of being an

entrepreneur.

In modern times an entrepreneur is one who can judge new situations in one's

environment, evaluates these situations and makes changes in economy according to

requirement and eeds. One establishes one's organization to achieve one's goals,

arranges various factors ind functions after due thought and firm decisions. Thus

according to modern concept of "trepreneurship, an entrepreneur is one who

possesses following characteristics : (i) Risk Bearer (ii) Innovator

(iii) Organiser (iv) Creative

(v) Technically competent (vi) Self confidence

(vii) Social responsibility (viii) Optimistic

(ix) Communication ability (x) Decision maker

6

JaffreyA. Timmons has summed up the entire concept of entrepreneurship in

following srords : -

"The ability to create and build something from practically nothing.

Fundamentally, a man creative activity, it is finding personal energy by initiating,

building and achieving D enterprise or organisation rather than by just watching,

analysing or describing one. It .uires the ability to take calculated risk and to reduce

the chance of failure, it is the ility to build a founding team to complete the

entrepreneur's skills and talents. It is the nack for sensing an opportunity where

others see chaos, contradiction and confusion. It the know-how to find, marshall and

control resources and to make sure the venture does " run out of money when it is

needed most."

Entrepreneurship thus, can be regarded as a creative and innovative response

to the nvironment and an ability to recognise, initiate and exploit an economic

opportunity. It is acerned with performance and coordination of the entrepreneurship

functions. This also ~eans that entrepreneur precedes entrepreneurship.

DEFINITION OF ENTREPRENEUR SHIP

Entrepreneurship can be defined by dividing it into three categ - -

I. Classical View

II. Neo-Classical View

III. Modern View

Classical View : As per thinkers of this view point entrepreneur<hir promotion of

business and industry, organisation and capacity to undertake risks.

(1) According to Higgins, "Entrepreneurship is the function of seeking investment

and production opportunity, organising an enterprise to undertake a new production

process, raising capital, hiring labour, arranging the supply of raw material, finding

site, introducing new techniques and commodities discovering new sources of raw

materials and selecting top managers for day-to-day operations of an enterprise."

(2) According to A.H. Cole, "Entrepreneurship is the purposeful activity of an

individual or a group of associated individuals, undertaken to initiate, maintain or

aggrandise profit by production or distribution, of economic goods or services."

7

II. Neo-Classical View: The thinkers of this category have defined entrepreneurship

in reference to managerial skills and innovations.

(1) According to Peter F. Drucker, "Maximisation of opportunities is meaningful in

business, indeed a precise definition of entrepreneurial job."

(2) According to H. W. Johnson, "Entrepreneurship is a composite of three basic

elements—invention, innovation and adoption."

(3) According to Joseph Schumpeter, "Entrepreneurship is an innovative function. It

is a leadership rather than an ownership."

III. Modern View : According to modern thinkers, entrepreneurship is defined in

practical sense. It has been related to social innovations and dynamic leadership.

Entrepreneurship links business, society and environment.

(1) According to Robert Lamb, "Entrepreneurship is that form of social decision-

making performed by economic innovators."

(2) According to Richman and Kappan, "Entrepreneurship implies more creative,

external or open system orientation. It involves innovation, risk-bearing and

relatively dynamic leadership."

ELEMENTS/FEATURES OR CHARACTERISTICS OF

ENTREPRENEURSHIP

Entrepreneurship is a multi-dimensional concept. Peter F. Drucker, Joseph

Schumpeter, Richard Cantillion, Robert Lamb, McLelland, etc., have suggested

following features of entrepreneurship :

1. Innovation : Any innovative work is entrepreneurship. New resources;, new

products, new technology, new utilities, new managerial skills, etc., come in the

perview of entrepreneurship. Thus, the basic feature of entrepreneurship is

innovation. An entrepreneur forsees the potentially profitable opportunity and tries

to exploit it, Innovation involves solving of problems and the entrepreneur is a

problem-solver. Entrepreneurship role involves doing things in a new and better

way. One who believes in traditional ways, cannot be an entrepreneur. An

entrepreneur has to take decisions under uncertainties. The results of which are also

uncertain and unpredictable.

8

2. Risk-bearing : Entrepreneurship is essentially a risk-bearing task because

entrepreneur works and takes decisions in uncertain environment. The future is

uncertain and unpredictable and thus entrepreneurship is foreseeing these problems

rationally and to bear risks.

3. A High Achievement Function : Achievement orientation is the most important

factor for explaining economic behaviour 'Doing things in a new and a better way'

and 'decision-making under uncertainty', can be regarded as two important features

of entrepreneurship. It is evaluation of one's performance in relation to some

standards of excellence. Those who have high need for achievements are most likely

to become entrepreneurs. McClelland suggests that people with high achievements

are not influenced by money rewards as compared to people with low achievements.

Profit is merely a measure of success and competency for people with high

achievement need. The level of achievement motivation can be increased by

deliberate and constant efforts.

4. Organisation Building Function : Entrepreneurship is a skill to build an

organisation. For the development of industries organisation building is the most

critical and complex task. This skill implies the ability to build oneself by effectively

delegating responsibility to others. Thus, entrepreneurship is not just developing new

ideas but also developing good leadership and administration. Harbison is of the

view that in the absence of organisational skills and abilities all the innovations will

fail to stimulate economic development.

5. Entrepreneurship is a Group Behaviour: Entrepreneurship is not only a

personal trait but a group activity. Young has suggested that entrepreneurial

characteristics are found in groups which are identified as entrepreneurial groups. In

his studies he revealed the tendency to describe the situation as a problem to be

solved, an awareness of pragmatic effort, required confidence in their own ability to

solve the problem and tendency to take the viewpoint of each individual in turn and

analyse the situation as he might see it before suggesting an outcome.

Leadership in entrepreneurship transforms from a single individual to an

organised group of experts. In modern times the concept of multiple entrepreneur,

joint entrepreneur )r group entrepreneur is more practical. That's why

9

entrepreneurship is termed as a group activity and the investor, promoter capitalist,

innovator and manager behave in group in the entrepreneurial tendencies.

6. Managerial Skills and Leadership : According to Hoselitz managerial skills and

leadership are the most important features of entrepreneurship. An entrepreneur has

to be something more than just a drive to earn profits. Financial skills have

secondary importance and just a strong desire to make profits is not enough to

succeed in entrepreneurship. There has to be ability to lead and manage. If an

enterprise has these abilities other skills automatically develop. '

7. Knowledge Based Practice : Entrepreneurship is a knowledge-based activity.

Entrepreneurial traits develop only on the basis of knowledge and experience. Peter.

F. Drucker states that "Entrepreneurship is neither a science nor an art. It is practice-

based on knowledge." It is not just a feeling arising out of a person's inner

knowledge or internal motivation; it is based on principles, ideologies and

behaviour. The knowledge of economics, management, technology, statistics, law,

sociology, psychology and practical science is important for the development of

entrepreneurship.

8. Creative Activity : The nature of entrepreneurship is creative. Work culture and

qualitative improvement are developed only through creative thinking by promoter

organisation and management. According to Joseph Schumpeter, "Basically

entrepreneurship is a creative activity." Creative thinking always motivates to

execute positive fundamental and practical thinking.

9. Essential in all Activities and every Economy : Enterprise is essential in every

human activity. Entrepreneurship is essentially require 1 in all activities like

education, research, social and political, sport, etc. Entrepreneurship is not just

confined to economic institutions but i? a way of life.

10. Business-oriented : Entrepreneurship motivates a person to develop business

ideas and business promotion. It is a process of coordinating and establishing

material resources and factors of production and to exploit their economic value. It is

only through entrepreneurship that new entrepreneur and business activities establish

in any society or nation.

10

11. Environment-oriented Activity : Entrepreneurship is not only an economic

activitybut an open system related to environment. Entrepreneurial traits develop by

keeping in touch with social, political, scientific, technological, economic and

physical environment and their changes. According to Schumpeter,

"Entrepreneurship is a creative answer to each external condition. Social

assumptions and values, education, science, population, administrative and

government policies change the viewpoints and thinking which, in turn, motivates to

develop entrepreneurial traits."

IMPORTANCE OF ENTREPRENEURSHIP Entrepreneurship plays a great role

in development of a nation, particularly in developing countries like India, where

there are numerous economic and social problems. Entrepreneurship plays a great

role not only in industrial sector but also in agricultural and service sector.

Ever increasing population, unemployment, poverty, etc., are the problems which

can be controlled only by industrial development and to achieve this,

entrepreneurship is developing small scale industries and businesses. Only industrial

development can solve problems of economic power, regional imbalances,

exploitation by monopoly, etc., which is possible only by successful

entrepreneurship. Although in India entrepreneurship has not developed fully but is

gaining importance very fast. Constant changes and innovation are the need of the

enterprises to survive in world's economy. Only through strength of

entrepreneurship, it is possible to convert day-to-day managerial jobinto organised

enterprise.

Thus, it can be said that entrepreneurship plays a great role in overall

development of an economy of a country.

DETERMINANTS OF ENTREPRENEURSHIP

According to classical authors the entrepreneurial success depends upon the

qualities like intelligence, general ability, knowledge of the trade, ability to deal with

uncertainty, foresightedness, intellectual capacity, creativeness and leadership to

exploit profit opportunities.

11

Some researchers debate whether entrepreneurs are uniquely optimistic and

more willing to assume risks or whether environmental factors such as bankruptcy

laws and availability of credit are more significant.

The economic researchers Anne Villamil and Stefan Crasa have developed a

model that considers individual differences in willingness to bear risk and optimism

and that can evaluate the effect of bankruptcy rules on small firms. Their model

suggests that owner of small firms tend to use personal assets to support their

business, often opting to 'bail out' their companies rather than declare bankruptcy.

INDICATORS OF ENTREPRENEURIAL DETERMINANTS

The following are the indicators of entrepreneurial determinants :

A. Entrepreneurial Capabilities

Entrepreneurial capabilities play a critical role in market entry and in the

success of new ventures. They determine the capacity to identify opportunities, run

new businesses and drive innovations. In other words entrepreneurial capabilities

aim to capture a firm's capacity to sense, select and shape opportunities and

synchronize their strategic moves and resources in pursuit of these opportunities.

A strategic leadership of an entrepreneur plays an essential role in honing a

company's entrepreneurial capability.

The need and importance of leadership is given in the following points :

(i) Organizing group activities

(ii) Obtaining co-operation

(iii) Facilitating authorities

(iv) To attain success

(v) To change management into a social process.

Furthermore the risk taking ability of an entrepreneur reflects one's

entrepreneurial -apability. Business and risks are complementary to each other. A

business can never be bought without risks. The very basic characteristic of an

entrepreneur is to bear balanced ind practical risks. A person who does not bear risks

cannot be called an entrepreneur.

12

Decision making ability of an entrepreneur attributes to one's entrepreneurial

capability, a the field of business decision-making assumes added significance as

many decisions involve time and money.

There are many alternatives available for doing work but choosing the best

among these is known as decision-making.

B. Market Conditions

Market opportunities determine the conditions that lead to the success or

failure of a usiness. Market development and access plays a key role for innovative

entrepreneurship. Barriers to market entry are a substantial obstacle for innovative

entrepreneurs. Competition an foster innovation by giving firms an incentive to be

more effective. However, the impact : competition on innovative entrepreneurship is

unclear. The empirical evidence is mixed and there is a lack of consensus on the

impact of competition on innovation. To sum up, competition will not always benefit

innovation if it does not allow innovators to recover the cost of their investments in

innovation and therefore the rate of those investments will decline.

Markets for technology also play a critical role in innovative entrepreneurship

as they allow new ventures to get access to technologies'that might be too expensive

and too time Insuming. ,

C. Access to Finance

Access to finance is essential in the creation, survival and growth of

innovative new atures. Due to lack of finance new ventures cannot invest in

innovative projects, improve "-heir productivity, finance their growth, cover

working capital requirement and meet market | remand. A finance gap has been

observed in many locations for new and small firms involved in the early stages of

innovation, especially in the market for high risk capital.

The importance of different types of finance varies across the stages of

business envelopment. In earlier stages, self financing is particularly important since

innovative entrepreneurs cannot overcome information asymmetry and therefore

seldom fii\d any lender or investor, even for potentially profitable projects.

Subsequently, financing may be supplemented by seed capital investment from

13

informal privated investors and in few cases It;, seed financing funds and venture

capitalists.

ID. Regulatory Framework

The regulatory framework is a critical factor affecting entrepreneurial performance.

IA combination of opportunity, capabilities and resources does not necessarily lead

to entrepreneurship if opportunity costs and start up costs outweigh the potential

benefits. In peneral, regulatory framework encompasses taxes, regulations and other

public rules and institutions affecting entrepreneurship.

A strategic leadership of an entrepreneur plays an essential role in honing a

company's entrepreneurial capability.

The need and importance of leadership is given in the following points :

i I Organizing group activities

ii) Obtaining co-operation

(iii) Facilitating authorities

(iv) To attain success

v I To change management into a social process.

Furthermore the risk taking ability of an entrepreneur reflects one's entrepreneurial

ability. Business and risks are complementary to each other. A business can never be

ught without risks. The very basic characteristic of an entrepreneur is to bear

balanced i practical risks. A person who does not bear risks cannot be called an

entrepreneur. Decision making ability of an entrepreneur attributes to one's

entrepreneurial capability. " :he field of business decision-making assumes added

significance as many decisions involve time and money.

There are many alternatives available for doing work but choosing the best among

:hese is known as decision-making.

B. Market Conditions

Market opportunities determine the conditions that lead to the success or failure of -

finess. Market development and access plays a key role for innovative

entrepreneurship. arriers to market entry are a substantial obstacle for innovative

entrepreneurs. Competition in foster innovation by giving firms an incentive to be

more effective. However, the impact : competition on innovative entrepreneurship is

14

unclear. The empirical evidence is mixed and there is a lack of consensus on the

impact of competition on innovation. To sum up, competition will not always benefit

innovation if it does not allow innovators to recover the cost of their investments in

innovation and therefore the rate of those investments will decline.

Markets for technology also play a critical role in innovative entrepreneurship as

they allow new ventures to get access to technologies that might be too expensive

and too time consuming. .

C. Access to Finance

Access to finance is essential in the creation, survival and growth of innovative new

entures. Due to lack of finance new ventures cannot invest in innovative projects,

improve eir productivity, finance their growth, cover working capital requirement

and meet market demand. A finance gap has been observed in many locations for

new and small firms Ived in the early stages of innovation, especially in the market

for high risk capital.

The importance of different types of finance varies across the stages of business

lopment. In earlier stages, self financing is particularly important since innovative

entrepreneurs cannot overcome information asymmetry and therefore seldom find

any lender or investor, even for potentially profitable projects. Subsequently,

financing may be supplemented by seed capital investment from informal privated

investors and_ in few cases by seed financing funds and venture capitalists.

D. Regulatory Framework

The regulatory framework is a critical factor affecting entrepreneurial performance.

combination of opportunity, capabilities and resources does not necessarily lead to

(entrepreneurship if opportunity costs and start up costs outweigh the potential

benefits. In (general, regulatory framework encompasses taxes, regulations and other

public rules and pnstitutions affecting entrepreneurship.

E. Creation and Diffusion of Knowledge

The broader system of knowledge creation and diffusion is equally important for

productivity growth. The diffusion of foreign technologies is associated with the

intensified collaboration between firms and universities. Therefore the policy makers

should facilitate the flow of knowledge and encourage the development of markets

15

and networks enabling circulation and diffusion of knowledge. Policies for

commercialisation of public research should go beyond patent and licensing and

should also include public-private collaborative research.

F. Entrepreneurial Culture

An entrepreneurial culture is an environment where someone is motivated to

innovate, create and take risks. In a business, an entrepreneurial culture means that

the employees of an enterprise are encouraged to brainstorm new ideas or products.

THEORIES OF ENTREPRENEURSHIP The theory and concept of

entrepreneurship have been quite old and have undergone changes over a period of

time. The concept of entrepreneurship is very complex. It is introduced by many

factors such as political, economic, social, cultural, psychological, technical, ethical

and religious. Different authors have viewed the concept from their own viewpoint.

For example, Richard Cantillon laid emphasis on risk-taking, while J. B. Say

emphasised on managerial abilities whereas Schumpeter laid emphasis on

innovativeness. However, the fact remains that entrepreneurship is a continuously

changing process. It is different in developed countries and developing countries.

Different authors have developed different theories of entrepreneurship from time to

time. The important ones are as follows : I. Economic, Theory II. Sociological

Theory

III. Psychological Theory

IV. Integrated Theory

V. Innovative or Dynamic Theory VI. Cultural Value Theory

Now let us discuss these one by one:

I. Economic Theory: According to economic theory, entrepreneurship and economy

will grow in those situations when particular economic conditions and opportunities

are most favourable for them: This theory was mainly advocated by G. E. Pataneck

and I. R. Harris. According to them, the main driving forces for entrepreneurial

activities are economic incentives. Entrepreneurs emerge due to incentives and

economic gains: An entrepreneur tends to act and take initiative when he realises

that he can gain by purchasing and producing goods at a particular time and selling

them at higher prices at a later stage. He tries to seek profitable opportunities as and

16

when they arise. Sometimes these opportunities may not be evident, but inner drives

are always associated with economic gains. Thus, it can be said, that these economic

incentives and gains are sufficient conditions for emergence and growth of

commercial and business entrepreneurship. It is a well-known fact that business and

economic conditions do not remain same always. At the time of slack period prices

fall and prices tend to rise during boom period. Thus, when an entrepreneur realises

that the market for a product or service is out of equilibrium ; he may purchase or

produce them at the prevailing price and sell to those who are prepared to pay the

highest price at a later data.

II. Sociological Theory: Sociologists are of the view that entrepreneurship emerges

in specific social culture. According to sociological concept, social sanctions,

cultural values,

.raditions, group dynamics and role expectations are responsible for emergence of

entrepreneurship. Sociological theories were mainly propounded by Thomas

Cochran, Everett Hagen, Max Weber Peter Bert. F. Hoselitz, Frank W. Young,

Randall G. Stokes

etc.

(i) According to Thomas Cochran's theory, "Cultural values, role expectations,

ambitions and social sanctions occupy important place in entrepreneurial

development." In India, Marwaris and Parsees are considered to be the dominant

social classes as sources of entrepreneurship.

(ii) According to Everett Hagen the driving force in an entrepreneur is the

withdrawal of status or respect, i.e., Social change, when a person feels that his

status or respect has been withdrawn, he feels hurt and reacts to regain his lost status

or respect by creatively solving the problems of his social group. Then feeling of

deprivation and will to regain drives him to entrepreneurial activities.

(hi) Max Weber has linked development of entrepreneurship with protestant and

many other religions. He states that religious belief has an important role in

profession of an entrepreneur. The religious communities which emphasize on

capitalism, materialism and rationality give birth to entrepreneurs, wealth and

17

capitalism. Protestant belief has contributed to the development of entrepreneurship

in England, USA, Turkey, etc.

(iv) According to Rendall. G. Stokei theory, economic activities based on economic

and cultural values have contributed a lot in development of entrepreneurship. He

lays more emphasis on socio-cultural values in entrepreneurial development than

psychological feelings.

(v) Frank W. Young is of the opinion that entrepreneurial and economic activities

can be developed by entrepreneurial group rather than individuals.

III. Psychological Theory : According to this theory, cause of emergence of

entrepreneurship is certain in psychological characteristics of an individual such as

high need for achievement, capacity to withstand social opposition. Following are

main psychological theories :

(i) Accordingto Everett E. Hagan "The cause for development entrepreneur's

personality is withdrawal of status of a social group." Withdrawal of status means

forcibly withdrawal of status, status symbol, fall in status symbol due to distribution

of economic power or not enjoying desired status when entering a new society. In

such situations such person or group tries to regain the position or status by creative

behaviour, which will help in development of entrepreneurship.

(ii) Schumpeter believed that entrepreneurs are primarily motivated and atavistic

will to power, will to form a private kingdom or will to conquer."1

(iii) According to McLleland need for high achievement drives individuals toward

entrepreneurial activities. People with high achievement need are not motivated by

monetary rewards only, such people regard profit as a measure of success. On the

other hand, people with low achievement need are motivated by monetary rewards.

(iv) According.to Peter F. Drucker, "Entrepreneurship is neither an art nor a

science, it is process." It is a practice the basis of which is knowledge. Objectives

can be achieved through knowledge. Knowledge is the outcome of practice. The

process based on knowledge

practice keeps moving, which helps achieving goals.

IV. Integrated Theories : Integrated theories of entrepreneurship are based on

several economic, social, cultural, political and psychological factors. The main

18

advocates of these theories are T.V. Rao and B. S. Venkata Rao. According to them

entrepreneurial disposition plays an important role in development

ofentrepreneurship Really speaking, the fundamental of entrepreneurship is

entrepreneurial. If entrepreneurial disposition is withdrawn from the entrepreneur

then, las existence will come to an end. It is the entrepreneurial disposition which

motivates an entrepreneur to take risk, move forward and establish new enterprises.

T.V. Rao has included following factors in entrepreneurial disposition :

(a) Dynamic incentives,

(b) Long-term devotion,

(c) Individual, Social and'Physical Resources, and

(d) Social and Political system.

B.S. Venkata Rao has described following five stages in the development of

entrepreneurship :

(a) Stimulation: Providing various stimulations and incentives to future

entrepreneurs to provide an appropriate business environment.

(b) Development: Conducting various programmes for managerial training, technical

training and business guidance.

(c) Follow up : Evaluating various Government policies relating to entrepreneurial

development.

(d) Promotion : Establishing various organisations to help promotion of industrial

activities and entrepreneurship.

(e) Identification : Includes identification of future entrepreneurs in different areas.

V. Innovative/Dynamic Theory: This theory was given by Joseph Schumpeter. He

is of the view that entrepreneurship is essentially a creative activity. It involves

doing such things which are not ordinarily done in course of business. Entrepreneur

is one who innovates, i.e., carries out new combinations. He takes forward the

economy. He foresees the potentially profitable opportunities and tries to exploit it.

Innovation may occur in following forms :

(a) Introduction of new products

(b) Introduction of new methods of production

(c) Opening of a new market

19

(d) Discovering new source of raw materials

(e) Carrying out new organisation or an industry.

Schumpeter theory also includes other elements such as risk-taking, superintendence

and coordination but his main emphasis was that all these attributes without ability

to innovate will not make an individual an entrepreneur. McLeland1 identified two

characteristics. First, doing things in a "new and better way". It is nothing but

innovation which was emphasised by Schumpeter. Secondly, decision-making under

uncertainty, i.e., risk-taking which was stressed by Richard Cantillon.

Every social environment has its own ways of carrying out innovations, e.g., in

developing countries like India, revolutionisation of agricultural methods,

introduction of nylon garments, computer aided manufacture, rise of joint stock

companies, development of mail order business, etc., are all examples of innovation.

VI. Cultural Value Theory : This theory believes that entrepreneurship emerges

because of cultural values. Thomas Cochran regards entrepreneur as a model

personality.2

The model personality of a man is shaped by prevailing culture in a

society. Changes in social values change his attritude toward his occupation, and

role expectation by his groups.

Cultural values differ from caste to caste and community to community. Various

researchers have shown that entrepreneurs have emerged from certain caste and

communities. For instance Parsis and Marwaris are considered as born entrepreneurs

in our country, because such entrepreneurial characteristics are not found in other

castes and communities. Although this is again a fact that entrepreneurial skills can

be developed by education and training but still certain individuals are born with

certain characteristics which are in their blood which are God gifted and cannot be

developed with any education and training.

CRITICAL EVALUATION OF VARIOUS THEORIES

If we carefully analyse the above theories we find that each theory emphasises on

one aspect or the other. Each author has tried to analyse the emergence of

entrepreneurship from his own point of view. Schumpeter emphasises on innovation,

which makes him entrepreneur. Cochran stressed on cultural and social values for

20

economic and entrepreneurial development. Hagen1 laid stress on technological

change which is the result of an individual's creativity.

In spite of different views and emphasis by different theories of entrepreneurial

development, the fact remains that the focus of all theories is on the individual and

his personality influenced by environmental factors in general and internal values in

particular.

The various theories consider the entrepreneur differently such as innovator, risk-

taker, decision-maker, problem-solver ,-organiser, coordinator, etc., but none of

these theories take composite view of an entrepreneur. An entrepreneur has to

perform all these roles to initiate, maintain and develop enterprises to boost

economic growth. None of the theories is comprehensive. Neither it can be said that

any of these theories is wrong. Entrepreneurship is a complex phenomenon, and

hence its theories also cannot be simple.

FACTORS CONTRIBUTING TO THE DEVELOPMENT OF

ENTREPRENEURSHIP

Various factors which contribute to the development of entrepreneurship are :

1. Economic Environmental Factors : Economic environment plays an important

role in entrepreneurial development. Modern enterprises are believed to be social

and economic institutions, therefore, their development is influenced by various

social and economic factors. These factors include economic system,

industrial.policies, licencing, foreign exchange policy, banking policy, technological

development, etc. An enterprise has to function within the framework of these

environmental factors. These are discussed as follows : .

(a) Economic Systems : The progress of entrepreneurship depends upon the type of

economic system followed in a country, viz., Socialist, Capitalist or Mixed. The type

of economic system decides various economic, industrial and foreign trade policies

which has a bearing impact on entrepreneurship.

(b) Industrial Policy : Industrial policies of any country describe the policy of any

government towards development of industries. In our country various industrial

policies were announced by the government in 1948, 1956, 1973, 1977, 1980, 1985

and 1990. New Industrial Policy of 1990-91 has laid emphasis on development of

21

small scale industries and rural employment, as a result of which small and cottage

industries are encouraged to establish and develop.

(c) Industrial Licensing Policy : The government follows a licensing system in

order to control and regulate the establishment of new industries and increasing the

capacity of existing industries. The Industrial policy announced by Central

Government of India on 24th July, 1991 has helped a lot in the develppment of

enterprises. Under this policy licencing procedures were simplified and licencing

was made liber.. changing policies licencing was even abolished for some products

which gave to industrial development.

(d) Economic and Business Policies : Several business policies are announced by

the government from time to time to encourage entrepreneurs. These include

taxation policy, price policy, export-import policy, etc. These policies are framed to

motivate entrepreneurs and to build an industrial environment.

(e) Foreign Investment : The government has allowed foreign direct investment

(FDD in almost all industries barring a few under its foreign policy. The time limit

for thinking over foreign investment proposals is also reduced from 6 weeks to 30

days. This has helped industries to grow further.

(f) Banking Policies : The Government of India and Reserve Bank of India have

framed banking policies from time to time in order to encourage industries. The

recent -policy of lowering interest rate on deposits by various banks and financial

institutions has tempted people to invest in business and commercial activities rather

than deposits. This has eased availability of capital, resulting in development of

industries.

(g) Five Year Plans: Government of India has provided various facilities and

incentives to entrepreneurs from time to time. The total expenditure for development

of these programmes is constantly increasing. This has helped, coordinated and

balanced growth of entrepreneurship.

(h) Other Contributions: Other contributions for the industrial development

include positive taxation policy, i.e., providing various exemptions and concessions

to encourage certain products, encouraging woman entrepreneurs, establishing

District. Industry Centres and attracting them for managerial and technical education

22

and providing easy term loans to unemployed youth and women, providing special

grants to develop industries in backward hilly and desert areas and development of

technical and professional education, etc.

In addition there are some common factors prevailing in every economy which play

a great role in entrepreneurial development which are as follows:

(i) Capital

(ii) Labour

(iii) Land

(iv) Raw Material

(v) Equipment

(vi) Market

(vii) Stage of Economy

(viii) Investment Opportunities

(ix) Price Controls and Distribution Systems

(x) Sound Competition

(xi) Sound Working Conditions

(xii) Per Capita and National Income

(xiii) Availability of Technical Know-how

(xiv) Innovations

(xv) Level of litracy, etc.

2. Social Environmental Factors

Enterprises are born in society. Social environment includes prevailing social

and ultural assumptions in a country. Every enterprise is a part of the society and

therefore is influenced by social environment and assumptions, values, traditions of

society. The existence and conduct of any enterprise is based on sociological

background. Thus, social :r, ironment plays a great role in the development of

entrepreneurship. This is discussed is follows :

(a) Social Changes : Social change plays an important role in building of business -

nterprise. An entrepreneur formulates his policies, objectives and ideals through

social and ethical values. These changes bring about changes in thinking, working

views and standard of living. Thus, social changes give direction to entrepreneur.

23

(b) Social Consciousness : The social environment of a business is founded in

society's human tendencies, desires, education and mental level values, traditions,

customs, etc. If an entrepreneur ignores these factors he faces criticism from the

society. No enterprise can survive if it does not take care of social values and

objectives. Sensitivity toward social norms increases the reputation of business

enterprises. Social values and beliefs have undergone changes during the last one

decade and every entrepreneur has to make them is basis of their professional

philosophy.

(c) Cultural Environment: Culture is an important part of society. It describes the

thinking and mental development of individuals. An entrepreneur can take a country

to path of development by providing opportunities for saving, investment and

sources of income. The professional and business decisions have a great impact on

cultural foundations.

(d) Ecological Balance : In modern times the first social challenge before the

entrepreneurs is to maintain an appropriate balance between industrial production,

and natural conditions. An enterprise has to depend upon natural resources for raw

materials. Pollutions and wastage of natural wealth and beauty due to

industrialisation is creating - xial problems. Thus, ecological factors influence

entrepreneurship.

(e) Caste and Community : Caste and community factors have important bearing in

the process of entrepreneurial development. Empirical studies have proved that

entrepreneurs emerge in particular castes and communities. History also supports

this view. For example, Gujaratis, Marwaris, Banias, Mahajans, etc., are found

engaged in trade, business and profession in every corner of the world. In U.K. a

large number from Sikh community are found engaged in different professions,

occupations and trades. Entrepreneurial talent is found in blood of certain castes and

conmnunities. Certain entrepreneurial traits are innate. These cannot be enhanced by

education, training and skill development programmes.

(f) Family Background : Family background also plays, an important role in

entrepreneurial development. For example, Tata, Birla, Dalmia, Kirloskar families

24

have tradition of being engaged in industry, trade and commerce. Family business

passes from generation to generation, i.e., from father to son and then to grandson.

(g) Educational Background : Educational background also helps an individual to

become entrepreneur. Taking for example, B.S, Narayan was an electronics engineer

in Bharat Electronics Ltd. for 9 years. He innovated the idea of manufacturing

special oil filled pulse transformer and chokes and started his own venture called

EXCEL PAR ELECTRONICS. The purpose of imparting vocational training, job-

oriented courses and entrepreneurial development programmes is to encourage

individuals to become self sufficient entrepreneurs. Such individuals possess greater

potential to become successful entrepreneurs.

(h) Social Environmental Factors

Enterprises are born in society. Social environment includes prevailing social and -

itural assumptions in a country. Every enterprise is a part of the society and therefore

nfluenced by social environment and assumptions, values, traditions of society. The

tence and conduct of any enterprise is based on sociological background. Thus,

social ironment plays a great role in the development of entrepreneurship. This is

discussed follows :

(a) Social Changes : Social change plays an important role in building of business

aterprise. An entrepreneur formulates his policies, objectives and ideals through

social ethical values. These changes bring about changes in thinking, working views

and mdard of living. Thus, social changes give direction to entrepreneur.

(b) Social Consciousness : The social environment of a business is founded in

ciety's human tendencies, desires, education and mental level values, traditions,

customs, etc. If an entrepreneur ignores these factors he faces criticism from the

society. No enterprise can survive if it does not take care of social values and

objectives. Sensitivity toward social norms increases the reputation of business

enterprises. Social values and beliefs have undergone changes during the last one

decade and every entrepreneur has to make them as basis of their professional

philosophy.

(c) Cultural Environment: Culture is an important part of society. It describes the

thinking and mental development of individuals. An entrepreneur can take a country

25

to path of development by providing opportunities for saving, investment and

sources of income. The professional and business decisions have a great impact on

cultural foundations.

(d) Ecological Balance : In modern times the first social challenge before the

entrepreneurs is to maintain an appropriate balance between industrial production,

and natural conditions. An enterprise has to depend upon natural resources for raw

materials. Pollutions and wastage of natural wealth and beauty due to

industrialisation is creating social problems. Thus, ecological factors influence

entrepreneurship.

(e) Caste and Community : Caste and community factors have important bearing in

the process of entrepreneurial development. Empirical studies have proved that

entrepreneurs emerge in particular castes and communities. History also supports

this view. For example, Gujaratis, Marwaris, Banias, Mahajans, etc., are found

engaged in trade, business and profession in every corner of the world. In U.K. a

large number from Sikh community are found engaged in different professions,'

occupations and trades. Entrepreneurial talent is found in blood of certain castes and

conmnunities. Certain entrepreneurial traits are innate. These cannot be enhanced by

education, training and skill development programmes.

(f) Family Background : Family background also plays, an important role in

entrepreneurial development. For example, Tata, Birla, Dalmia, Kirloskar families

have tradition of being engaged in industry, trade and commerce. Family business

passes from generation to generation, i.e., from father to son and then to grandson.

(g) Educational Background : Educational background also helps an individual to

become entrepreneur. Taking for example, B.S, Narayan was an electronics engineer

in Bharat Electronics Ltd. for 9 years. He innovated the idea of manufacturing

special oil filled pulse transformer and chokes and started his own venture called

EXCEL PAR ELECTRONICS. The purpose of imparting vocational training, job-

oriented courses and entrepreneurial development programmes is to encourage

individuals to become self sufficient entrepreneurs. Such individuals possess greater

potential to become successful entrepreneurs.

26

(h) Occupational Background : Occupational background also helps in making

successful entrepreneurs. A person with occupational background is less hesitant and

reluctant to start an enterprise because he has entrepreneurial skills, abilities and

knowledge owing to his occupational background.

(i) Technological Development and Innovations : 7 logical development and

innovations play an important role. It is evident from the growth of information

technology, which has opened new avenues for the entrepreneur. A large number of

computer education and training centres have come up. Firms dealing with software

and hardware cyber cafes have flourished in recent years. Schumpeter is also of the

view that economic growth depends upon rate of technical process, i.e., innovation.

(j) Migratory Character : The tendency of individuals to migrate from one's native

place to another place in search of employment also helps entrepreneurial

development. Such individuals take advantage of opportunities available at other

places. For example, Gujaratis, Marwaris and Punjabis have high migratory

character in them as they have migrated to very far flung areas including USA,

Canada, UK in search of economic avenues and have become successful

entrepreneurs. On the other hand, individuals who prefer to stick to their native place

have remained static.

27

ENTREPRENEURSHIP AND CREATIVE

BEHAVIOUR

It is one of the basic characteristic of entrepreneur is creativity because entrepreneur

always comes with the new creative ideas in order to succeed in Market, this is also

one of the differentiating aspect of entrepreneurs with the traditional business man.

So we can say creativity is one of the important drives for entrepreneur by this there

is discovery of new business opportunity.

• Creativity can be defined as the process of generating new ideas that leads to

improved effeciency and also the effectiveness of any business system. Creativity is

not only important for business enterprise but also plays an important role when any

strategic decisions are being taken by entrepreneurs for entire business creation

process.

• Creativity is also the source of innovation which leads to more competitive

capabilities in the areas like :

> Improvement of Product.

> New product development.

> Process development.

> Production improvement.

> Service improvement and development.

> New marketing strategics development.

> Minimising the wastage and cost cutting.

As par as concern about the creative behaviour it is baked by creativity skills

acquired by an entrepreneur, creative skills can be either acquired by entrepreneur

by some professional courses, training or learnt from the environment, other side we

can also say it has been found some successful entrepreneur has God gifted or in

born ability which is reflected right from childhood, such people in small age starts

doing innovative things and when they grow up same creativity and innovation skills

they used for developing new product concepts and technology for commercial

success may be as entrepreneur or intrapreneur.

However it has be noted in past entrepreneurship studies that how entrepreneur

identifies opportunities recognition, As opportunity recognition is often considered

28

as the key factor to entrepreneurship as well as the first step of the entrepreneurial

process.

It is important to notice that one cannot guarantee future success without identifying

opportunities recognition in market, hence just understanding opportunities

recognition can't only help for business success it also requires for entrepreneur to

apply personal creativity to win the business game in such competitive environment.

ENTREPRENEURSHIP AND CREATIVE RESPONSE TO THE SOCIETY

Role of Societies on Promoting Entrepreneurship

World wide many countries concentrating on giving great importance to prepare and

develop budding entrepreneurs to acquire knowledge and skills through different

training programmes for e.g., in India government starked programmes like-skill

India, Make in india etc. in order to give technical, financial and training support to

young entrepreneur with innovative ideas.

The UNICEF also sets a high value on training and development of SME's and

entrepreneurs both in advanced transition and emerging market economies, it

recognised that government can help in creating and enabling environment for SME;

so that they can more easily cope with increasing challenges in national and

international market.

The most significant problems of SMEs include the transition to the culture of -

ntrepreneurship in the society, the aquisition of business and management skills and

rechnical awareness of the product and service qualify demanded by market driven

economies, so it is possible only when all the attributes are in place supported and

regulated economic environment anticipate the sustainability of small and Median

Enterprises. Benefits of an Entrepreneurs to Society

1. Economic Growth : Most basic aspect to economy by entrepreneur is that they

create wealth or revenues for all people who are directly or indirectly associated

with entrepreneurs and their enterprise, through employment creation and other

areas. Hence entrepreneurship creates wealth on a national scale for the government

by paying taxes, which is further redistributed by government accordingly to the

services and different communities in society that need it the most.

29

Entrepreneur adds value to the lives and its users by creating product or services, an

innovation can help to push a market forward on a domestic level as well as drive

exports to new overseas markets, this again is a wealth-creating exercise performed

by entrepreneurs act as a key driver of economic growth.

2. Capital Formation : When entrepreneur starts any enterprise they mobilize the

idle savings of the public through industrial securities, so investment of public

savings in industry results in productive utilization of resources this leads to increase

rate of capital formation which is essential for rapid economic growth.

3. Improvement in per Capital Income : Entrepreneur converts the resources like

land, labour and capital which are idle into the national income and wealth by

locating and exploiting opportunities. So ultimately they help to increase net national

product and per capita income of country which is important parameter for

increasing economic growth of any nation.

4. Balanced Regional Development: Regional disparities are removed by both

public and private sector entrepreneurs as they set up industries in backward or

underdeveloped areas in order to avail various concession and subsidies offered by

the central and State Governments. For e.g., various public and private sector like

Modi, Tata, Birla established various plants in remote areas and today those areas

are reflected in International Maps.

5. Generation of Employment: When ever there is establishment of any business

enterprise by entrepreneur there is generation of employment both directly and

indirectly, directly includes those people who worked as employees within the

organisation including self-employment of entrepreneur which offers the best way

for independent and honourable life, indirectly for those people who are associated

with the business enterprise like— suppliers, distributors, Marketers, etc., thus

entrepreneurship is helpful to reduce unemployment problem in the country.

6. Economic Independence : As entrepreneurs starts enterprise with new, idea,

product, technology, process, service etc. so they are not dependent to foreign

companies or others, so they act as essential person for national self-reliance. Tne

industrialists who are entrepreneurs manufactures indigenous substitute of imported

products for e.g., Patanjali in India, there by reducing dependence on foreign

30

countries. Entrepreneurs also export goods and services on a large scale and there by

contribute the country to earn the scarce foreign exchange, such export promotion

helps to ensure the economic independence of the country.

7. ^Improvement of Standard of Living : Whenever new products comes in the

market which are developed by cost cutting and improved technology it is affordable

to customer as substitute of after expensive or imported products in the market so

whenever entrepreneurs set up industries it removes the scarcity of essential

commodities and new affordable new products are introduced, for e.g., production of

goods on large scale achieves the concept of economies of scale in manufacturing

such as handicrafts, food products, ayurvedic medicines, natural products, organic

products by small scale industries helps to improve the standard of life of a common

man.

8. Backward and Forward Linkage: Entrepreneur is the person who intitiate

change which has long chain reaction in the society, as whenever any enterprise are

set up it has several backward and forward linkage for e.g., establishment of

automobile plant generates several ancillary units andexpands the demand for iron,

tyres, electronic product etc. these are backward linkage, similarly establishing steel

plant increases the supply of steel, and also facilitates the growth of machine

building, tube making, utensil manufacturing and other such units.

9. Philonthropy : We can not say all entrepreneurs wish to contribute for charitable

activities but yes we can say many successful business owners done lots of things for

the society through charitable trust made by them, some of then has come from

financial help and are keen to redistribute their new-found wealth to charities and

local communities welfare ventures.

10. Innovation: It is well known fact that necessity is the mother of invention,

necessity is baked by needs of human being with respect to new products, services,

process or technology, so most of the entrepreneurs enter market successfully due to

innovative approach with respect to product or services they offer or the way in

which they deliver it efficiently.

Approach followed by finding a solution to a problems whether as explicit or merely

an opportunity for competitive advantage, as the result entrepreneur can drive

31

innovation in a market and create competition results in better and often more

affordable products and services for consumers for e.g., steve jobs and his team of

Apple corporation invented iPod which created an landmark area of innovation in

MP3 players as well as iPhone which has created technological excellence at the top

end of the market and perfectly functional products at the budget end which

benefitted the buying customers in the Market.

11. Increased Competition : For any economy and market healthy competition is

good thing for customer, by healthy competition company's and compelled to deliver

a better quality product or services in order to survive in the market. This can also

creates words for e.g., Redmi phones when entered in Indian market with good

quality phones and reasonable lower prise they created price war in the market to

Samsung, Sony, L.G., etc., to lower their product prize in market, it is the true fact

one can notice in market that often only the strongest in terms of quality will prosper

and ultimately this competition benefits to the general public.

12. Entrepreneurship and Environment Response : Entrepreneurship growth is

not spontaneously happens in any environment there are several factors prevailing in

environment which has direct or indirect influence impact for entrepreneurial growth

like economic, social, political, natural and psychological factors, these factors

sometimes has both positive and negative influences on the growth of

entrepreneurship. Various factors influencing the emergence of entrepreneurship are

below :

(a) Economic Condition : Positive economic environment acts as supportive factors

for the growth of entrepreneurs because entrepreneurs find out the way how to

efficiently and effectively utilize economic factor for his enterprise as well as social

welfare the economic factors can be enumerated as :

• Capital: Availability of capital is one of the important prerequisites to establish an

enterprise for an entrepreneur, by sufficient capital entrepreneur brings together the

labour, machines, infrastructure, raw material to produce goods or services, so we

can say capital is therefore regarded as a lubricant to the process of production and

hence it is has direct influence entrepreneurship increase.

32

• Labour : World wide there is huge demand of cheap labour who has skills to work

for new emerging technologies with respect to quality and quantity. India due to

high population is one of the most affractive destination worldwide for multinational

companies low cost labour has direct influence in production process as it can lower

per unit cost of manufacturing.

• Raw Material: Availability of raw material is another important factor influencing

entrepreneurial growth, many enterpreneurs explored availability of raw material

some of them may be vary scarce in nature of e.g., Natural gas which is very good

substitute of petroleum now-a-days. Therefore raw material has also direct impact in

the emergence of entrepreneurship, in the absence of raw materials, neither any

enterprise can be established nor an entrepreneur can emerge.

(b) Social Factors : Social environment of any country has a significant impact on

the emergence of entrepreneurship because any business enterprise exists by the

society and for the society as employees working in enterprise belongs to the society

and consumers are also from that society. This we can understand by the example—

In India if we look social structure and culture of South Indian and North Indian are

totally different if we see taste and preference in South India coconut oil is used

mainly for cooking purpose while in North India mustard oil is mainly used for

cooking. The main component of social environment are :

> Social Mobility-social and geographical mobility of people.

> Social Security-not having fear of loosing economic assets.

(c) Psychological Factors : Psychological of an individual based on different factors

prevailing to his surroundings like—family background, society, community,

religion, education level, customs, ethics and values, family business, reference

group, training and development, attitude, personality etc. These factors has direct

influence on psychological state of mind of an entrepreneur.

(d) Governmental Influence : For the development of any nation government

policies as well as government stability and decision making develops both the

economic and non-economic conditions for entrepreneurship. Government can

facilitate the entrepreneurs by creating basic facilities, utilities and services through

their industrial policies and providing incentives and concessions and facilitating

33

socio-economic setting to entrepreneurs as well. Thus we can say the supportive

actions of the government appears as the most conductive factor to the

entrepreneurial growth.

13. Small Business act as Seedbed of Entrepreneurship : As we know that the

person who organises, managers, and take risk involved in running a business or

enterprise is being called as 'entrepreneur'. Mostly entrepreneur starts small

enterprise first of all with low investment and simple technology by using local

resources and caters largely to local demands and same person may perform various

roles simultaneously as an capitalist, owners, manager, organiser, labourer etc. thus

small-scale enterprise act.- as entrepreneurs as well, that why government of India in

annual budget every year gives special packages and incentives to small scale

industries due to which small sectors has achieved an impresive growth since last

decades as in establishment of many number of units.

In pursuant of the Government of India's new economic and small enterprise policy

promoted and strengthened small, tiny and village enterprises, thus, small scale

enterprises serves as seedbed for the emergence of entrepreneurship in the country.

Small enterprises serves as the seedbed of entrepreneurship due to the following

features :

(i) SSI are based on local resource utilization.

(ii) SSI can be easily located any where as they occupies small space.

(iii) SSI leads to equitable distribution of income and wealth to society.

(iv) SSI creates more self-employment opportunities with comparatively less capital

investment.

(v) SSI creates relatively less environmental pollution and discription.

(vi) SSI provides quick return of investment with having shorter gestation period.

(vii) SSI units facilities vast industrial dispersion and avoid problems of unplanned

urbanization in the society.

(viii) SSI can be start-up with simple technology and lower managerial skills.

(ix) SSI also acts as ancillaries to assists large and medium industries.

(x) SSI helps for better utilization of local resources and skills which might remain

unutilized.

34

(xi) SSI also helps to maintain and develop the traditional skills and handicrafts

through better marketing and distribution in market.

PROBLEMS AT WORK FOR ENTREPRENEURS

Any business enterprises come into existence by tremendous efforts made by

entrepreneurs although government provides lots of support, subsidies and other

benfits but when at the ground level implementation related problems causes many

problems to the young entrepreneurs, there are several issues and problems faced by

entrepreneurs while giving shope to their ideas to workout these can be as follows :

(a) Selection of Business : There many be very creative any unique idea in the mind

of entrepreneur but how these ideas can be converted into commercial success is the

big issue to any entrepreneur, however successful implementation of the idea into

business activity involves number of pain taking exercise by entrepreneur, this

involves number of steps and if by chance any step not done properly it may lead to

failure of concept and business.

First of all entrepreneur has to study the market which involves proper maarket

research procedure to know whether the idea of products or service could be

accepted by the market or not, for this purpose entrepreneur has to determine market

demand and futher carryout exercises to find out the projected costs of products or

services. By this entrepreneurs shall be able to know as to whether the venture is

profitable or not. This types of study in management term can be called as

'feasibility study' which is further presented in the form fa project report known as

'Feasibility Project Report'. So by project report entrepreneurs

can himself known to every facts which helps him/her to select the types of business

as ell as they can convince the financial institutions for getting finance to their start

up

business.

(b) Choice of form of Business : As per company act there is many choice of form

of usiness enterprice, according to act there are different categories of form of

business

enterprise such as :

> sole proprietorship

35

> partnership

> joint stock company

> co-operative society

> trust

> private limited company etc.

All above categories of form of business choices are having different advantages and

I -advantages for small scale industries, however there are certain lines of business

where other choices are not available, for e.g. : Insurance and banking is only

allowed by the _ eminent under joint stock companies.

• Company form of organisation is suitable for large-scale operating organisation.

• For small scale enterprise maximum benefits offered by government under

category sole proprietorship or partnership and has been considered more suitable

for small and medium enterprises.

(c) Choice of Location : This is also one of the area where entrepreneur faces the

problem. The problem of selecting the lcoation of business should be carefully

handled by

"repreneur this issue is depending upon many factors like availability of raw

material, availability of transport, water, power supply, nearness of market,

infrastructure etc.

The government of India provides many insentives in the form of tax holidays,

ofrastructure facilities, rebate in power consumption, water supply bills, subsidies in

fuel md even providing provident fund EPF to employees to the units located in a

under-developed r backward areas, thus in order to get benefits of all these factors

entrepreneurs has to ike proper decision to finalise the location for setting up a

business unit.

(d) Financing: Finance can be compared like blood in body without it no any

business [)rise%an be established or run properly, but arranging finance always

troubles the

repreneur, first of all capital which is required to start business and to buy fixed

assets land, building, machinery, equipment, raw material, packing material, etc. has

to bee ranged by banks or other financial institutions.

36

Further, finance is also needed to meet out day to day expenses occured for running

le business so after proper estimation of capital required an entrepreneur may have

to rrange finance from different institutions like IFCI, IDBI, ICICI, etc. as they have

various r.emes like 'seed capital fund' or 'venture capital fund' but without proper

project report I he new enterprise these institutions mainly look into the factor

of'Return bn Investment', " nee, the entrepreneur should arrange proper detail project

report and approach these aancial institutions and banker in order to get loans or

funds in appropriate time.

(e) Deciding the Initial Size of Unit: Size of the unit is also one of the important

ion which is influenced by several factors like technical, financial and market

. nsiderations. Mainly financial aspect is most considerable factors because when

overall budget is devided for land, building, covered area and open area required so

the acquisition of size of land and building should be appropriate so that rest amount

can be used for after running cost for the business.

Generally entrepreneurs starts their operations on small scale level and when they

feel that they can market the intended product or services successfully they expand

gradually. For e.g., the owner of Nirma Limted Dr. Karsanbhai Patel started business

at very small level and even used to sell washing power in bicycles in 1980; and

with subsequently increase in sales and operation established big set up and has now

become renoucited Nirma limited company. So we can say by starting business on a

small scale, it is easier for entrepreneur to adopt to changes without musk-risk as

huge investments which is having chance to block in parmanent assets.

It has however observed that in the present chaging business scenario many

entrepreneurs short their ventures on large scale as they are prepared to take big risks

specially technocrats who are professionally trained and employed earlier in big

firms has become the entrepreneurs for e.g. : O/a, Urban clap, trivago, naukri.coirr,

shadi.com etc. and contribution for the economic development of the country

leaving lucrative jobs and starting new ventures at bigger level.-

(f) Problems Regarding choice of Machines and Equipments : This is also one of the

problem generally faced by entrepreneurs due to lack of proper knowledge about the

source of getting proper machines and equipments as the choice of machines,

37

equipments and process is a delicate problem before starting a new venture as this

depends on various factors like-availability of funds, size of production and the

nature of production process. Thus mainly emphasis should be placed on

productivity and consequently on availability of facilities of repairs, maintenance,

availability of spare parts, after sales services given by machine suppliers so that

after starting production machines and equipment should not affect the functioning

of business enterprise.

(g) Problem Regarding Suitable Manpower : Manpower expected by any

entrepreneur must match to the zeal, enthusiasm, passion and creativity as

entrepreneur possess, so to find out such dedicated and skilled manpower sometimes

a tough job to find out. Skill and knowledge are developed through experience in

same field as well as the training and development programmes, so sometimes

entrepreneur provides training to selected employees so that they can work in

organisation as per expectations. If the size of business is large then entrepreneurs

has to find competent persons for various functional areas like—marketing,

managing accounts and finance, technicals expertise, production oriented, human

resources management etc. so entrepreneur has to identify first of all thc-right

persons for each area and motivate them to join the set up which is not an easy job, it

involves lots of patience and continous persuasion, this is only possible when

success parameters are ensured by making proper choice and arrangement done in

systematic order.)

Table : Factors Influence Entrepreneurship Problems at Work

S.N Facilitating Factors S.N. Problems at Work

1. Entrepreneurial training 1. Lack of Market Knowledge

2. Technical knowledge 2. Lack of technical skills.

3. Family business 3. Lack of other business

knowledge ,

4. Market contacts 4. Lack of seed capital

5. Local manpower 5. Legal and bureaucratical

constraint

6. Availability at capital 6. Social stigma problems

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7. Export advisors and supporters 7. Patent inhibitions

8. Successful role model projection 8. Time pressure and distraction

9. Supplier assistance to business 9. Political instability

10. Government and other intitutional 10. Non-cooperative attitude of

banks

support and other institutions.

BARRIERS/CHALLENGES TO ENTREPRENEURSHIP

Although government has full support for the development of entrepreneurs inspite

of that entrepreneurial development is found to be very slow in underdeveloped and

developing countries, this happens due to various factors as seen in the different

studies done on the entrepreneurial development, as per researcher Mr. Gunnar

Myrdal he found that in most of the asian countries there is slow growth of

entrepreneurship not because of lack of money or raw material but because of

attitude of the people. There are several such factors can be classified and explained

which acts as barriers for entrepreneurial development are as follows :

A. Environmental Barriers : Every country or state has different environmental

factors which directly or indirectly affects or acts as barriers to entrepreneurship :

1. Lack of Skilled Labour : There are many underdeveloped countries where

education level is very low so unfortunately desired manpower may not be available,

it may also be due to lack of committed or loyal employees in the organisation.

2. Non-Availability of Quality Raw Material: Some countries or states are rich in

natural resources which are used as raw material for production for e.g., India is very

rich in Iron ores which is basic need for steel industry while Japan is lacking in Iron

ores so they import about 95% of iron ores from India and Australia for their

industrial use, so lack of raw material is also barrier for entrepreneurial growth.

3. Lack of Proper Infrastructure : This is one of the major barrier to the

entrepreneurial gowth because lots of investment is required to purchase land and

building •'.hich is primary necessity to set of any business enterprise. This is main

problem in underdeveloped and developing countries. In India government is trying

to set up industrial park and zones where sheds and other infrastructure facilities like

adequate cheap power, transportation, roads, water supply, drainage, godowns, cold

39

storages are made and initially government provides space on rent or lease to

entrepreneurs. But in remote areas or in rural areas there is big infrastructure related

problems.

4. Lack of Funds : As we know there are various methods by which an entrepreneur

arranges funds-first of all by own savings, borrowings from friends and relatives,

banks and i ter financial institutions, but practically there are many paper work

formalities for getting

ans and funds due to which small entrepreneurs generally find it very difficult to get

large : :ount of cash for installing modern machinery and other requisites to shart

new ventures.

5. Lack of Good Machinery: Good machinery are very much essential to have

efficient duction of goods and due to rapid technological developments there is

chance of machines ting obsolete very soon, so small entrepreneurs are not able to

update themself due to

ck of cash for installing modern machinery which leads to remain behind from their

big cmpetitors in the market.

6. Other Environment Barriers : This may include lack of education, motivation,

uption, high cost of production, natural disaster, climate etc. which may act as

barriers

fcr the growth of entrepreneurship in under developed countries.

B. Personal Barriers : This types of barriers are associated with personal factors of

an individual which are caused by emotional aspects and state of mind, some of the

personal barriers may be outlined as below :

1. Lack of Confidence : Without proper training, experience, educational

background many people think that they lack qualities and confidence to be

successful entrepreneur as they think that they can't be master of all the skills

required so such people are reluctant to become entrepreneur inspite of this they

choose to do job in some after organisation.

2. Lack of Motivation : Sometimes when an individual faces challenges of real

business or due to some losses in initial stages of business, inspite of enthusiasm and

initially having drive to achieve success he loses interest or demotivated, hence it is

40

necessary that they should attend some training programes, conferences on

entrepreneurs so that by interaction with other successful entrepreneurs they get

motivated.

3. Unwillingness to Invest Money: In the country like India from childhood parents

put presure on their children to become doctor, engineer, IAS etc. so even

havingTnoney and creativity in child they are not willing to take the risk of investing

money in business.

4. Lack of Patience : Modern youth is more dreamer and having ambition to

achieve success in the very first attempt or to become a rich person with shortcut or

small span of time, and when such short cut method fails and dreams do not fulfill

they lose interest, this is due to lack of patience leads to gradually lowering drives to

fail in business.

5. Inability to Dream : Entrepreneur should always have longterm plans and vision

but those who are having short vision and with smaller success only sometimes they

lose interest in further expansion/growth of business.

C. Social Barriers: This type of barriers are due to the societal background and

social attitude which inhibits many people even from thinking of starting business,

most prevalent sotia\ barriers can. be as MVows

1. Custom and Tradition of People : Most people want their children to do

government or after jobs, even the parents who are in family business would not like

their children to be entrepreneur as they think there are many problems in the

country like India due to corruption in the system, so they do not support their

children even the other relatives and people of society hinder the growth of

entrepreneurs.

2. Low Status : It is general phenomena belived in the society specially in India that

business is activity which can be done by people of high business class and those

who have traditional family business and high status or financial background, also

some section of the society believes that entrepreneurs are the people who exploit

the society, thus general attitute of the society towards entrepreneurs is not positive,

hence people of law status inspite of good ideas of business do not short their own

enterprise influenced by social barriers.

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CAUSES OF ENTREPRENEURIAL FAILURE

Entrepreneurial success although depends on number of factors as we discussed

earlier but sometimes even one mistake or wrong dicision can leads to failure of

entrepreneurs, so it can be said success of an entrepreneur might not just depends on

good ideas or bad ideas, strong markets or weak markets but also it has everything to

do with how we think and behave towards the each and every small mistakes or the

factors which directly or indirectly dedicing factors for success or failure of

entrepreneur, some of the common causes can be enumerated as follows :

1. No Revenues : Many entrepreneurs are not able to generate revenue to start or run

business.

2. Due to Limited Business Opportunities : Sometimes due to wrong market

research even good ideas cannot work to genrate demand due to availability of other

substitute products in the market customers are not attracted.

3. No Proper Written Plan or Project Report: If the ideas are not executed well in

written form as project report then project feasibility will be doubtful.

4. Highly Competive Market: It is generally observed that big fish eats smaller fish

this thing is applied in market too, big business competitors sometime give big

discount on their product so that new entrants could not survive, as they are having

limited financial resources.

5. Lack of Intellectual Property : Due to cut throat competition in market many

company copy the new ideas and floats similar products in the market so if the idea

or product is new go for trade mark registration or patented with copyrights so that

no other can copy similar goods or services.

6. Inexperienced Team : Business unit may be new but there should be experienced

team member among the employees because they can suggest what to do in the

market and how to handle things properly, so always prefer experienced people.

7. Small Marketing Efforts : Marketing is the only department which generates

revenue for any business organisation, hence entrepreneur should have great

promotion which should be asessed and executed by professional marketing team, if

entrepreneur have nice product or services it requires great marketing efforts to

convince people to buy products.

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8. Lack of Direction : Starting a business is easy job but having clear goals and well

created plans to achieve those goals are necessary, so it is required to develop a

complete business plan before launching business enterprise, so that all employees

can work to the planned direction.

9. Greed : Entrepreneur should not be very greedy because this factors influence

entrepreneur to make a lot of money in shorter direction this lead to failure of the

business enterprise.

10. Impatience Behaviour: In order get success in very short direction entrepreneur

may be impatience by which owner try to accomplish too much too soon, so there is

good role to remember that everything costs twice as much and takes three times as

long as expected.

11. Poor Cost Control: Sometimes if there is no proper cost control by entrepreneur

there may b<J%hance to spend too much, especially in the early stages capital

money may be spend during start up before achieving profitability.

12. Poor Product Quality: Product may be new but if the output is not of

appropriate quality if will be refused by customers and it will be difficult to sell in

the market without repetitive business.

13. Improper Budgeting: Budgeting mean allocation of money for different heads

or functions in business, sometimes if there is improper budgeting it may lead to

failure of business, so budgeting-should be properly done in written from for

different operations that includes all small expenses too.

14. Loss of Momentum of Sales : Sales department requires proper monitoring and

motivation because it may leads to a decline in cash flow and ultimately collapse of

enterprise.

15. Failure to Anticipate Market Trends : In present scenario of market there is

rapid changes in trends, taste and preferences, so an entrepreneurs must be updated

because if he does not recognises changes in demand, customer preferences it will

affect business.

16. Lack of Managerial Ability : As we know management is art of getting things

done by others, so entrepreneur should be good manager also so that he can

understand the important skills to run the business.

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17. Indecisiveness : An entrepreneur is unable to make key decision during difficult

time or if the decision is delayed or improperly made then this may lead to failure.

18. Bad Human Relations : If entrepreneur is not having skills to maintain good

human relations and personal problems and conflicts with staff, suppliers, creditors

and customers can easily lead to business failure.

19. Diffusion of Effort : An entrepreneurs have lots of things to do, he has to take

decisions on time but if he fails to set priorities and do not focused on high-valued

task this may lead to failure.

20. Unable to Execute Things on Time : Having brilliant idea is one aspect, but

proper execution of idea is another aspect, so entrepreneur must be able and capable

enough to make the hardest decision while taking the risk wisely for the welfare of

business enterprise.

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DIMENSIONS OF ENTREPRENEURSHIP

Entrepreneurship is having wide dimensions in itself, there are large number of

varied factors associated with the growth of entrepreneurship. Each dimension have

their own importance and affect, we cannot escape any single dimension, these

dimensions can be broadly classified as follows :

1. Cultural Factors : Culture is important dimensions of any society which

influence the behaviour and thinking of person living in that society if has two

aspects first is tangible which is man-made we can see in physical from for e.g. the

way person live, dressup, wear cloths, office environment, living standard, etc. "If

we compare culture of South India and North India we will find as India is known as

land of diversity there is huge differences just if we compare even different states of

India just by seeing the person we can gives which part of India he/she belongs it is

due to the cultural factors reflects.

Similarly there are other intangible factors such as-laws morals, knowledge values

and other behavioural aspects prevailing in the society has direct or indirect

influences on entrepreneurs. The important cultural dimensions influencing

entrepreneurnal growth are briefly explained below :

(a) Religious Beliefs : Religion is one of the primary cultural dimension by which a

person learns right from childhood, according to Max Weber a renounced researcher

entrepreneurism is a function of religious belief and the impact of religion

contributes a lot to shapers the entrepreneurial culture.

(b) Values and Ethics : Values and ethics are closely related to culture and has

direct influence on human behaviour these values and ethics are certain standards-

which are made by particular society and it is acceptable in that particular society for

e.g. some societies worldwide have customs of polygamy while some do not have

such customs.

(c) Minority Groups : World wide in every religion and society there are certain

minority groups for e.g. Minority groups like Jews and Greeks in Medieval Europe,

Lebanese in West Africa, Anglo Indians in America, Parsee in India etc.

45

According to Hoselitz he explained that the supply of Entrepreneurship is governed

by cultural factors and these culturally minority groups acts as the spark plugs for

entrepreneurnal and economic development.

(d) Spirit of Capitalism : Capitalism means when society is governed and run by

big capitalist for e.g., In China, Russia, capitalist plays an important role for framing

economic policy, they also guide the entrepreneurs in such a way to engage in

activities that can bring more and more profits, this profit motive character also

associated with the attitude towards acquisition of money for an individual to short

new venture.

2. Social Factors : Any business organisation exists anywhere has a direct influence

from the society as employees and customers both belongs to the same society,

society moulds a person into an entrepreneur due to the sociological and

environmental factors right from childhood, from school, family, colony, college,

reference groups, job environment, mobility, occupation, parents etc. There are

different sociological dimensions as follows

(a) Social Marginality : There are mainly two factors legitimacy of

entrepreneurship and social mobility which leads to social marginality likely to

promote entrepreneurship influenced by the perimeter of a given social system or

between two social systems provide the person to assume the entrepreneurial roles.

(b) Legitimacy of Entrepreneurship : Every society has their own norms and

values within their socio-cultural setting which is responsible for the emergence of

entrepreneurship in that society. So the degree of approval or dissapproval granted

by society to entrepreneurial behaviour largely influence the emergence for e.g.,

some society do not allow women to do business, on to interact with unknown

persons so in such society success rate of women entrepreneur will be neglibiable.

(c) Family, Role Models, Religous head Influence : Entrepreneur is primarily

influenced by his/her family if the family is supportive it is good for an individual to

become a entrepreneur, in same way if the family or in the society there has been

any successful role model as entrepreneur this motivates young entrepreneur to start

new venture. If a person is in association with successful entrepreneur this also adds

the desire to that person for setting up a new venture, for e.g. Reliance, Birla, Modi,

46

Tata's are inspiration to young entrepreneur. According to Robert (1991) he coined

the term 'entrepreneurial heritage' in order to describe the importance of the family

background for the entrepreneur, this heritage is influenced by the factors such as the

father's occupation, family size, family work ethic and religion, growing up

experience etc. affects entrepreneurial behaviour.

(d) Education and Technical Qualifications : Education level of a particular

society prepares a person to understand and explore the opportunities and to become

a successful entrepreneur, education is regarded as best means of developing

person's resource fullness which promotes dimensions of entrepreneurship. Well

educated society develops the institutes where technical skills can be developed

among young entrepreneurs, so we can say that high level of education enables the

entrepreneurs to exercise their talent more effectently and effectively.

(e) Caste System : In India caste division within the society is world's largest, some

religious or caste communities like—Marwaris, Parsee, Sindhees seems to have an

affinity for entrepreneurial activity.

(f) Social Status : In every society every social class wants to upgrade to more

higher class so every human being aspires in his/her life for a high social status and

once they achieves a reasonable levels further aspirations and desires starts getting

multiplied. So in order to achieve upper status people work hard which ultimately

contributes to entrepreneurial growth.

(g) Social Responsibility : Every good society take care to all belongs to that

society with the sense of social responsibility towards them, so entrepreneurs of such

society generates more and more opportunities and employment for other weaker

sections in the society for e.g., Sikh community always work on the concept of food

for all and work for all, they directly or indirectly helps weaker section as well.

(h) Occupation : Occupation also plays an importance role, those who already seen

and experienced the business from their business background families have not only

an advantage of having financial backup for carrying out business but also learn the

business skill by continuous interaction with customers, parents, employees and

visitors in family shop, offices etc.

47

3. Psychological Factors : Everyone wants to follow those people in their life as

role model who has proven themself successful in the society, so inspiration for

achievement prepares an entrepreneur to set higher goals of their life and sincerely

do hard work to achieve them. Various important psychological dimensions can be

as follows :

(a) Personal Motive : Every personal has their motive of life what they want to

achieve in life, so personal motive are the crucial factor responsible for

entreprenurship for e.g., all successful entrepreneurs such as Bill Gates, Dhirubhai

Ambani, Mark Zukerberg dreamt that one day they would become the richest person

and they achieved their motives.

(b) Need for Achievement: First of all every individual should recognise their need

for achievement in life because without any goal set up one cannot achieve anything

in life, people having need for achievement will be so much self-confident that they

do not believe in mere luck, so need for achievement will lead to successful

entrepreneur.

(c) Need for Recognition : Every one want to fullfd. Social need which is possible

when they do something in the society for recognition, so sometimes people do big

things in life in order to get recognition in the society, this is also one factor for

entrepreneurship.

(d) Need of Authority : Some people believes that it is better to give job than to do

job under after authority this develops the sense of getting authority which inspires

men to work, when they become entrepreneurs, they can exercise authority over

manager, employees etc.

4. Economic Factors: This is also one of the important dimension of

entrepreneurship, economic condition of any country influences the growth of

entrepreneurship, important economic factors can be enumerated as follow :

(a) Financial Resources : As we discussed earlier for entrepreneurship first of all

capital is required to manage machine, materials, equipments etc. so capital is

regarded as lubricant to the process of production, lack of financial resources

discourages the youth and budding entrepreneur who want to start new venture.

48

(b) Infrastructure Facilities: It is well known fact that entrepreneurial development

requires certain basic infrastructure like, land, buidling, power, transportation,

communication, technology etc. these factor promotes external economics and

improve the efficiency and better return on investment by entrepreneurs.

Infrastructure facilities in underdeveloped countries, are not sufficent while in

advanced or developed countries, those who are desirous of stalling an enterprise

will findnO difficulty in awaiting the infrastructural facilities at reasonable cost.

(c) Market Conditions : Due to FDI and multinational companies now the choice of

products are more in number in Indian market, even in some areas inspire of large

population there is situation of market saturation, hence companies are exploring

new market for selling their products, the size and composition of market has direct

influence on entrepreneurship, practically monopoly, duopoly in a particular product

in market becomes more influential than a competitive market.

(d) Labour Condition : This is one of the major dimension for entrepreneurship

worldwide there is scarcity of skilled labour in market, the availability of cheap

labour positively affects, labour problem can be solved not by capital intensive

technologies but by increasing the mobility of labour force to the place they required

by offering them lucrative facilities, incentives and concessions in every remote

corner of the country.

(e) Availability of Material: There are many types of material required to start any

business like raw material, packing material, supportive maintenance material etc.

entrepreneurs are encouraged only if there is adequate supply of above mentioned

material at reasonable cost and continuous supply, easy availability and technical

know-how is essential for innovation so that sophisticated techniques of production

can be adopted easily by entrepreneurs.

(f) Government Policy: Government role is very Crucial for any nation

entrepreneurial growth and development, the socio-political and economic policies

of the government has direct influence on entrepreneur, primary facilities includes

land, heds, power, supply of material and other physical facilities provided by the

government to facilitate setting up of new enterprises. Also government tries to

promote backward areas with a view to attain a balanced regional development.

49

5. Personality Factors : Individual personality dimensions are also matters for to be

an entrepreneur, there are factors like initiativeness, foresight edness, organising and

managerial competence depends on types of personality process by entrepreneurs.

So there are different personality factors as follows :

(a) Individual Personality: It depends on skills, styles, motives, values etc,

impressive personality and individual skill helps to develop individual as

entrepreneur, good personality is required by entrepreneur because they have to

work with officers, managers, labourers, customers, investors, government

representatives, etc.

(b) Independence Approach : The biggest advantage of entrepreneur is his

independence approach to take decision, an entrepreneur works out plans on his

own, searches and explores,resources, experience and uses inner urge to make the

enterprise a success instead of depnding on others or directions from others.

(c) Compulsion Factors: There are certain compelling factors which forces the

person to become entrepreneurs as he/she experience from the environment these

may includes :

> unemployment or dissatisfaction from existing job.

> utilize technical or professional knowledge and skill for own business.

> utilize idle funds in proper way to start business.

> change the occupation they are in.

> social welfare.

> generating employment for others motive etc.

So it has been observed a large number of professionally and technically qualified

after gaining initial experience from other organisation if not satisfied by their

growth have a compulsive effect to try for entrepreneurship.

INTRAPRENEURSHIP

'Intra' means within the organisation, so intrapreneurship can be defined as

entrepreneurship practice which happens within an existing business set-up that's

why they are often called as corporate entrepreneurship also. In any big organisation

generally the top executives are encouraged to catch hold new ideas and indulge in

entrepreneurial activities like diversification into a new products or new business

50

through reasearch and development within the framework of organisation they are

working so they can be called as intrapreneurs.

The concept of Intrapreneurship has become very popular in developed countries

like : Germany, America, Intrapreneurs is like a Manager who focuses on innovation

and creativity, do brainstroming, dreams big and puts all their efforts and ideas into

profitable ventures by operating within the organisational environment. It has been

found that an increasing number of intrepreneur is leaving their jobs in big

organisations and starting their own enterprises if not satisfied with their present

jobs, many of such intrapreneurs have become exeedingly successful in their

ventures.

Characteristics of an Intrapreneurs

An Intrapreneurs are not very much different from entrepreneurs but year there are

certain characteristics which differentiate them, as intrapreneurs are working with

other organisation it is obvious that they have considerably reduced risk compared to

entrepreneurs, secondly the desire for independence and material success is not as

strong in case of Intropreneurs hence some of the main distinguishing charateristics

can be enumerated as follows :

1. Motivation : Generally Intrapreneurs do work with self motivation but if his

organisation provides sufficient expert corporation reward and recognition this

automatically motivates intrapreneurs.

2. Orientation : Intrapreneurs are generally achievement oriented because his

efforts leads to his organisation growth and profit and in return he gets good

recogition and promotion in his organisation.

3. Vision : It is very basic requirement for any successful venture that employees

vision should be matched perfectly with organisation vision or goals so intrapreneurs

has good ability to visualise from idea to its implementation in order to achieve

organisational vision too. ...

4. Locus of Status : Intrapreneurs has desire to work on their own rather than treated

or delegated like managers in order to maintain his/her locus of status.

51

5. Risk Appetite : Intrapreneurs are moderate risk takers compare to intrapreneurs

as their risk acceptance depends on their skills, but wild risk takers are not very

much affordable to corporates.

6. Failure and Mistake : As intrapreneurs is always answerable to his organisation

because any mistake done by him or team member may lead to project failure, hence

intrapreneur hides highly risky projects and ideas to ensure learning without political

cost and public failure, for this they generally develop multi disciplinary team in the

organisation and sometimes may go beyond organisation boundaries for results.

7. Organisational Goal Setup : As Intrapreneurs are self-motivated so they have

important role to set organisational goals and quality standards.

Table: Difference between Entrepreneur & Intrapreneur

Entrepreneur

Independent: An Entrepreneur is an independent person in his business operations.

Need not be Highly Educated : It is

not necessary that an Entrepreneur should have a high education. He can learn

everything be experience provided he has the basic qualities of a successful

Entrepreneur.

Fund Raising : An Entrepreneur himself raises funds necessary for starting and

establishing his enterprise.

Intrapreneur

Dependent : On the other hand an intrapreneur is completely depending on the

Entrepreneur for everything in the organisation. He cannot take any decision by

himself.

High Educated: An intrapreneur enters into an existing organisation with a high

education and qualification. He is indeed a business specialist in the chosen field.

No Fund Raising : An entrapreneur is completely free from the botheration of

raising funds.

Risk Bearing : An Entrepreneur has to bear all the risks involved in the business by

himself. Routine Work : Entrepreneur is more concerned with doing routine work

and something he may not know the important details of his own business.

Operation from Outside : An

52

Entrepreneur always operates from outside. The owner is different and the enterprise

he owns is different. Strong Authoritarian: Generally, an Entrepreneur operates

with a strong authoritarian back-up.

No Risk Bearing: An intrapreneur need not beat any risk involved in the business.

Specialist : An intrapreneur acts as a aspecialist in his chosen field and serves as an

outside professional.

Operation from Inside But, an intrapreneur operates from within the organisation

itself. He is a part and parcal of the organisation.

Less Authoritarian : On the contrary, intrapreneur is less authoritarian. He is more

adaptable' in the organisation.

TECHNOPRENEURSHIP

Today 'world is becoming a local village' due to vast development of technology and

mmunication, whole world is connected with internet, people doing business related

rtivities online, companies like Amazone, Flipcart, etc. doing 100% business online

this leads to motivate people to start business using internet and technology.

The people who use intensive technology for the purpose of doing business is called

as i hnopreneurship for e.g. Billgate, Mark Jukerberg (facebook) etc. are well known

ntrepreneurs who not only used technology but set themselves as a role model as

technopreneur.

Technopreneurship is process of merging technology process through

entrepreneurial ".alent and skills, In a digital knowledge based society, strategic

directions, decision making process is demanding, this requires tertiarylevel

different professional development programs ad training to produce strategic

thinkers who can dynamically change global environment. It has been observed now

a days just having traditional educational programs or system is - : sufficient to

transform today's students into creative, innovative, visionary global leaders ithout

understanding the importance of technoprenership.

Technopreneurs are the person who percieves an opportunity and creates an

organisation hange dynamically the existing economic order by introducing by

introducing new product - services, by exploring new raw material and the process

of production, so technopreneurs -tinguishes themselves through their ability to

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manage and accumulate knowledge, as ell as their ability to mobilize resources to

achieve a specified business or social goal. Technopreneur is an entrepreneur who is

technology savy, innovative, creative, dynamic, ase unexplored path and very

passionate about their work, they take challenges and rk hard to lead their life with

greates success, also act as stimulator to look things differently _-. modern business

scenario.

Technopreneurs uses innovation and creativity as a specific tool by which they

exploits flange as an opportunity for a different business or a different service, so

technopreneurs otinuously go through an organic process of continual improvement

and always try to -e-define the dynamic digital economy changes.

Potential Technopreneurs must be equipped with technical and business skills

because he has to coordinate, promote, manage and supervise all activities pertaining

to technopreneur development process.

Technopreneurs in todays business world contributing majorily for economic

development of country and leading to many economies to prosperity for e.g. Steve

Jobs well known for his innovations in ipod and iphones, Google, wikipedia,

whatsapp, facebook, hotmail, etc.

Technopreneurship is not a product based but also a process of synthesis in

engineering the future of a person, organisation, nation and the world.

CULTURAL ENTREPRENEURSHIP

"A cultural entrepreneurship are an entrepreneur who creates a business that is based

on arts, creatively inelined or is relevent to the cultural heritage of a specific society

or community."

The term cultural entrepreneurship applies to the concept for creation of any product

or services that primarily forget our taste in terms of fashion, music, movies, stories,

games, opinion or cuisine, the goal of cultural entrepreneur's business venture is to

address social problems with the shifting of traditional belief and attitudes of

community, cultural entrepreneurs can also be characterised as a sub-set of social

entrepreneurship or a business visionaries that want to transform the world for the

better innovative, creative and scalable business practices.

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"Cultural entrepreneurs also act as cultural change agents and resourceful visionaries

who organises culture, social, financial and human capital aspects in order to

generate revenue through cultural activities which result to economically sustainable

cultural enterprises by creating cultural values and wealth."

If we look some Indian cultural entrepreneurs since independence film and music

were enthusiastically adopted and today these industries has grown up international

level. Lots of changes has been observed in last few decades Indian culture has been

followed and adopted in various countries through cultural exchange programmes as

well as Indian also adopted western culture in either in field of food, clothings,

publishing, animation, revival in comics, fashion, cafes etc. for e.g., Pizza, Pasta,

Doremon, hollywood movies, jeans, has be adopted by youth of India.

Recently the present government headed by Mr. Narendra Modi given more and

more emphasis on the cultural exchange in this direction in January 2016 'Start up

India' was launched to promote the cultural entrepreneurs. The world is moving from

the industrial age to on age of information, so it effect India to leverage the

unfolding policies and existing opportunities to become on IT powerhouses and

develop to ourself in order to join the league of other more developed countries.

Difference between Social Entrepreneur and Cultural Entrepreneur

Social Entrepreneur

Social Entrepreneur creat business to address a social problem and issues, for e.g.,

privatisation of drinking water, pollution control, education etc.

Cultural Entrepreneur

Cultural Entrepreneur may also share the same goal of leveraging business to better

society, but. not only developing the physical product or services they foster social

change related to visual art, music, films etc.

They work on establishing financial viable enterprises that provide solution for

better access to social problems.

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Social entrepreneurs solve the problems by disrupting existing system. Social

Entrepreneurs may lead to break through product design for e.g. solar powered light

to reduce pollution.

Cultural entrepreneurs often rely heavily on new media tools such a Twitter,

facebook etc. and uses persuasive communications tools to shift attitudes, beliefs

and behaviour in order to change world for the better tommorow. They focus

primarily on reimaging social roles and motivating. Cultural entrepreneurs on the

other hand solve problems by disrupting belief system using television shows, online

videos, movies etc.

INTERNATIONAL ENTREPRENEURSHIP

The term international entrepreneurship was introduced around 1988 for those who -

"art business in export-import and capture foreign markets by opening new ventures

- -'fleeting a new technological and cultural environment.

According to McDaugall (1989) define international entrepreneurship as "It is the

process : development of new ventures or enterprise through inception, eagage in

international business by entrepreneurs by viewing the new operating domain in

international market.

Simply we can say "International Entrepreneurship is the process of an entrepreneur

conducting new business activities across national boundaries which may be related

to •exporting, franchising, licensing or opening branches or sales office in another

country."

Now a days International business has become increasingly important to all size

firms, because domestic market are sometimes saturated for certain goods or

services hence for exploring new market companies are going for international

market and contributing a lot gain foreign currnecy ultimatily promoting economic

development of nation.

So we can say international entrepreneurship is helpful for an entrepreneur when

they fully understand how all the dimensions of international market can be

understood and respond accordingly to be successfully being global.

India at present operates the largest and oldest programmes for the development of

SSI and entrepreneurs among any developing countries due to which small

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industries have made inpresive growth in units, production, employment and exports

over the year. The significant role of small enterprise in the Indian economy

accounts 35% of the gross value of the output in the manufacturing sector, about

75% of the total industrial employment and about 40% of the total exports of the

country where international entrepreneurs do have important contribution.

Through the growth of exports from the small enterprises is not doubt impressive but

it is also true fact that India's share in overall world export is still very low i.e., about

0.5 percent, India is now become the active member of World Trade Organisation

(WTO), hence there are opportunities to improve, its share in world's exports to be a

global player so ternational entrepreneurs has lot to explore in this regard.

Major contrains for International Entrepreneurs

There are about 24 lakh registered and unregistered small scale units in the country

amongst them 90 percent are tiny industries with an investments in plant and

machinery upto Rs 5 lakhs only.

As technology is crux of quality of product and competitiveness in international

marke: so tiny units find it difficult to go for modernisation and technology

upgradation due to low investment. The major constraints encountered by the

international entrepreneur or sn scale units in exporting their products are as follows

:

1. Infrastructure Facility : Lack of facilities like power supply, transportation and

communication adversely affects the quality and quantity of production, costing

upon the export performance of small scale units. For this government launched new

scheme called 'Integrated Infrastructure Development' scheme in rural and backward

areas which may prove a right step in right direction.

2. Credit Policy : As small enterprise has limited sources of finance, hence they

hav> to depends on State Financial Corporation (SFCs) and other commercial banks

to meet their long and short term capital requirements, there is availability of credit

from financial institution in India is very low about 8.1 percent of output, similarly

for tiny units it is merely 2.7 percent of their output which is big constraint.

3. Technology: The adoption of new technology is also one of the biggest constaint

for small scale units or tiny units due to limited funds and resources, so government

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of India is trying to set up several tool room's production, process centres, regional

testing centres, workshops, industrial parks and ISO .9000 norms facilitation in order

to promote exports from small scale units.

Scope or Potential for International Entrepreneurs

There is an observation that small units are inherently flexible to react to market

signals and changing tastes this quality makes SSI or International entrepreneurs

more innovative and open to new ideas, there are many products in which there is

large scope to export with small changes or innovations as follows :

1. Leather Goods : India has large cattle population too which provides substantial

raw material as base for leather-based industries, presently there is percent overall

share of world leather market which can be raised by 12% by 2020 because this

sector holds potential for exports. However there are some weakness too if they can

be removed the export can be increased as low volume of production units, lack of

standarlisation, poor technology, etc.

2. Food Processing Industries : There are many countries in world where climatic

conditions do not support favourably for agricultural production, India has been the

second largest producer of a wide variety of fruits and vegetables in the world due to

favourable climatic conditions. But processing of food products is not more than 2

percent which is 30 percent in Philippines and 83 percent in Malaysia, considering

the growth of international demand for processed foods, the items which hold good

potential for exports from India are spices, cashew, nut, fruits, vegetables, fruits

pulp, juices, jams, pickles, canned fruits, dehydrated fruits etc. hence there is wide

scope for international entrepreneur in food processing.

3. Electronic Goods : During deeades 1981-90 onwards there has been phenomenon

growth rate of electronic industry in India which is about 35 percent, among this

40% small units shared 40% of output. But the global market is dominated by China

and Indian electronic goods share merely 0.15 percent which is having 80% exports

of such electronic goods by export processing zones alone. Hence electronic industry

holds tremandous potential for exports, this potential needs to be tapped by

international entrepreneurs.

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4. Plastic Goods : India is the country where impressive growth has been observed

in recent years, there are around 19,000 units manufacturing various typer of

industrial and consumer plastic goods, among them around 17,500 units belongs to

small scale sector,

during year 1995-96 the small sector contributed 47 percent of plastic products for

exports. So there is still enough scope to diversity the products and opportunities for

international entrepreneurs to penetrate new markets.

NETPRENEURSHIP : [NET + ENTREPRENEURSHIP =

NETPRENEURSHIP]

Netpreneurship is the term basically means a small start-up which is mainly based

on online or internet through website/blog/e-presence. for e.g. such entrepreneurs

can be freelancer, may be working from home taking projects online or launching

some e-marketing compaigns or running on JEO company. This type of

entrepreneurs can be regarded generally as making money online.

The internet is the biggest platform and only a few decadesold and now a days

believed to be biggest communication platform to human kind. Everyone is familiar

about the fact that internet represents one of the biggest cultural shift,'various social

media for e.g., facebook, youtube, Flicker, twitter etc. provide entrepreneurs and

business an opportunity to engage their customers and communicate directly their

messages. So these days a lot of Netpreneurs have emerged since it is free to join

website and easy to promote content through the network. Some of the successful

examples may be :

naukari.com - for jobs.

shadi.com - for marriage proposal.

99 acres.com - for property promotion.

cardekho.com - for car comparison and features.

policybazar.com - for different insurance policy comparison and

information.

trivago - for hotel bookings and comparison of price.

extra marks - for preperation of exams, etc.

Distinguish Characteristics of Netpreneurs

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In the new economy Netpreneurs are very noticeable people who delivers products

and services over digital networks, so various distinguished attribute can be as

follows :

1. Netpreneurs Introduce Virtual Loyalty Ore Brand : There are various

marketing organisation driven by netpreneurs who make aware about brand

preferance and also provides greater choice to vendors, so consumer expectation

rises accordingly for brands.

2. Eliminates Geographical Barriers : Netpreneurs due to use of internet are able

to disintegrates the boundries of all kinds between countries, industries,

organisations, -uppliers, customers and even competitions.

3. Multi-disciplinary Action : Netpreneurs are creating successful solutions in the

age of new economy by process of integrating diverse disciplines like—contents,

technology, graphics, service and relationships, the traditional business world also

taking helps from these models hybrids to represent themselves in new company.

4. Promoting Collaborations: Netpreneurs are also acting as agent for

collaborations among two or more business enterprises in order to engage and

involve stakeholders in every step of the way doing business through research and

development, packaging, delivery, support and the ongoing improvement process,

for e.g., Amazone, flipcart offerig lakhs of : roducts it is possible when they have

collaborated with different manufacturers for different products for marketing.

5. Act as Intermediaries : Websites started by Netpreneurs first of all provides all

ailed informations to all the users about products, price, quality, warranties,

technology,

-?age, compositions, after sales services, standarisation etc.

6. Maintaining Intellectual Assets: Every Netpreneurs have build up their own

website, systems and process and have distinguished assets like informations,

objects, images, videos, movies, testimonials, facts and figures etc. which is

increasing their values in digital form. Contribution of Netpreneurs for Economic

Environment

Netpreneurs today contributing a lot for the development of economy, they maily

leads to the following:

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1. Providing Flexibility : As economic environment is dynamic in nature, things are

changing rapidly around the world so netpreneurs helps business enterprise to be

more flexible and adaptive with respect to changes occuring in technology, people

competition, shift in markets and buyer patterns.

2. Scope of Experimentation : Netpreneurs are willing to try out new ideas in the

market place, they have recent update and data regarding market, As traditional

business organisation don't have enough resources and time for 'market research' to

evaluate any action, so they take help of Netpreneurs for any experimentation in

market.

3. Maintaining Pace : Through internet with advares in computing, globalisation,

changing expectations of stakeholder the speed of change is faster than ever due to

which business organisations are able to react and respond quickly and able to

maintain pace of business.

4. Leading Constant Innovation : There is more demand of innovative new

products worldwide hence just getting the product to market is only the start of the

journey but due to competitive forces and the market demand for continuous

improvement compells business to focus more on innovations.

5. Promotes Distribution : Proper distribution of product is real challenge in today's

business world, there is great need for proper broadcasting of brand and identity

alongwith product and services, for this purpose netpreneurs are contributing and

facilitating a lot by lowering the barriers to entry and sustain success by offering

distribution channels.

6. Focused Niche Marketing : Netpreneurs are very much focussed on well defined

market sectors called Niches, due to this they can achieve a dominent position or

able to discover unserved/under-served markets. So netpreneurs provides exciting

opportunities lie in creating new segments and then focusing on the core

competencies.

Some Interesting Facts about Netpreneurs Netpreneurs contribution by 2015 :

> E-learning: $ 33 billion,

> E-books : $ 32 billion.

> Mobile Apps : $ 28 billion.

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> Coaching : $ 2.5 billion.

> Personal growth : $ 12.5 billion.

> By 2018 every second buyer purchasing decision influenced by social media.

> According to world bank survey every 10% increase in broadband in developing

countries leads to 1% increase in GDP.

> In U.S. every 1 jobs out of 4 new jobs created is related to digital jobs.

> Coca-cola planning to promotional strategy by using mobile marketing double by

2020.

> If facebook establish their own country of their members will be world's third

largest country as per population.

> Over the past 5 years (2012-2017) the digital market has grown in excess of 20%

per annum.

ECOPRENEURSHIP

Ecopreneurship term was coined in year 1990 which was earlier knowned as

'enviromental entrepreneurship'. Ecopreneurship is represented which is applied to

create such types of business practice that solve environmental problems or operate

sustainably to save environment.

According to Gwyn Schuyler in 1999 in his book named 'Merging economic and

environmental concerns through Ecopreneurship' defined ecopreneurs as :

"Ecopreneurs are entrepreneurs whose business efforts are not only driven by profit,

but also by a concern for the environment. Ecopreneurship also known as

environmental entrepreneurship and eco-capitalism, is becoming more wide spread

as a new market-based approach to identifying opportunities for improving

enviromental quality and capitalizing upon them in the private sector for profit."

ECOLOGY + ENTREPRENEURSHIP = ECOPRENEURSHIP

Ecopreneurs are those persons who undertakes innovations, financial aspects and

business practices in such a way to transform goods and services into environmental

safe and economic viable products. As ecology or environmental biology is the

branch of biology which takes into consideration the examination of living

organisms and various effects on then in natural environment. Ecology includes the

study of individuals, populations, ecosystems and communities as a whole. This

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created enormous importance in last decade due to man's interest for better

environment in which he lives by finding ways to protect the environment in order to

make it sustainable.

So ecopreneurs are individuals who are focused on ecologically-frendly issues and

causes, attempting to do business in such a way so that there should not be adverse

effect on environment, they promote products like :

• Solar powered cells.

• Water and natural habitat conservation.

• Compostable or bio-degradable packaging.

• Minimising harmful wastes.

• Reforestation activities.

• Eco-friendly product development.

• Eco-friendly process and technology development etc.

These acts leads entrepreneurs to' be motivated to adopt the process focusing on

solving the problems face by society by creating the wealth defined by tangibles like

: health, well ness, eco-friendly environment, vibrant community life and family.

They are not just concern with sustainable development only to meet present human

needs but also to preserve the environment so that resources can also be utilized by

future generations, sustainability includes the balance of three basic spheres which

are economic, social and environmental. Driving Forces for Ecopreneurship

An ecopreneurs are those whose business efforts are not only driven by profit, but

also for concern of better environment that's why they are also sometimes called as

'eco-capitalist'. There are many driving forces for ecopreneurship as follows :

1. Increasing Life Expectancy : Ecopreneurs are very much concern to make better

environment which should be pollution free clean and green so that new generation

can get better tommorrow with good health, so they value life not only their own

family but of the whole humanity with moto for everyone to live a longer and

healther life that's why they continuously work to develop eco-frendly products and

finds a way to increase life expectancy.

2. Consider Global Population Growth : Ever: ws well that natural resources and

land areas are limited but as the world's population is growing day by day there is

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need to conserve these resources, so considering this ecopretneurs sense their

responsibility to ensure that there should be enough resources availability to fulfill

the needs of current population but also for the future generations. Ecopreneur finds

way to conserve energy, materials and after natural resources by developing new

technologies and finding ways to need the food and shelter demand for the growing

population.

3. Resources Scarcity Factors : Day by day diminishing natural resources by over

exploitation is a big issues for today's world for e.g. petroleum, forest, mines, rivers,

drinking water etc. so in order to sustain these resources ecopreneurs constantly

search alternatives by recycling them or using cheaper and aboundantly available

resource as much as possible.

4. Climate Change Factor : Due to large level of industrialization taking place

world wide tonnes of pollutants of being released in environment by excessive used

of fossil fuels which is adversely affecting the climate leads to global warming and

its effects like acid rain, melting of glacoers etc, as climate shapes the way we live

on this planet, so in order to sustain the climate ecopreneurs are inolved in research

and development to find alternative ways to produce energy which has low effect on

climate.

5. Inequality in the World : It has been observed and studied by different

researchers of economics that 5% of the total population in the world has 60% of the

total money due to which at one end these people has best quality of food, water,

home and other luxury but on other end majority of population are struggling even

for basic necessities of life, that's why this is also one of the major concern for

ecopreneurs who want to make sure that every living being on the world is treated

equally so that no one is deproved of anything for better life, so world wide active

members of movements is conducted by WTO and WHO to find ways to produce

goods and services affordable by everyone.

6. Eco-system Services Improvement: All the services related for the protection of

eco-system, natural resources and preventing environmental degradation is one of

the factor of inspiration for a green business idea for ecopreneurs.

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7. Promoting Eco-efficiency and Eco-effectiveness : Efficiency can be defined as

ration between input upon output, so better is efficiency there is desser the wastage,

so ecopreneurs always trees to find out better technology and methods of decreasing

wastage and increasing productivity in order to sustain resources for eco-

effectiveness.

8. Promoting Corporate Social Responsibility : Eco-preneurs also work out to

realise many companies about their business responsibility towards the society and

environment, so many companies are now engaging themselves in CSR activities by

implementing various ecopreneurial policies. Companies can achieve two objective

by using CSR firstly keepingtheir stakeholders happy and same time achieve

sustainability. Various industries established recycling plants, energy production by

using waste materials, by products, making new products etc. have been grown a lot

in the recent years but still there is lot of scope in the green-industry.

SOCIAL ENTREPRENEURSHIP: INTRODUCTION, CHARACTERISTICS,

TYPES AND EXAMPLES Social entrepreneurship is related to the attempt done

by entrepreneurs to develop business techniques to find out solutions to the various

problems prevailing in society.

The social entrepreneur is a mission-driven individual who uses entrepreneurial

skills to deliver social values to the less privilaged section of the society.

Characteristics of Social Entrepreneurs

• Social entrepreneurs have the patience, energy and full of enthusion to teach and

help others.

• Social entrepreneurs make use of all the combinations related to innovation,

resources and opportunities to provide solutions for social problems.

• Social entrepreneurs believes that every one can perform and have the capacity to

help social issues.

• Social entrepreneurs are focused and have determination for the well being of

society.

• Social entrepreneurs always measures and monitor their results.

• Social entrepreneurs primary motive is not profit generation, belives on social

welfare first.

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Types of Social Entrepreneurs

There are mainly three types of social entrepreneur as follows :

1. The Leveraged Non-profit: This types of social entrepreneur sets up a non-profit

organisation to drive the adoption of an innovation that overall adressed market or

government failure. This business model leverages resources in order to respond to

social needs. In doing so, the entrepreneur engages a cross section of society,

including both private and public organisations to drive forward the innovation.

2. The Hybrid Non-profit : Hybrid non-profits are often created to deal with

government or market failures, as they generate revenue to sustain the operation

outside of loans, grants and other forms of traditional funding. This types of social

entrepreneur usually sets up a non-profit organisation but the also include some

degree of cost-recovery through the sales of goods and services to a cross section of

intitutions, public and private as

ell as target population groups.

3. The Social Business Venture : This type of social entrepreneur set up a business i

is designed to create change through social means. The entrepreneurs in this

category :p a profit oriented entity or business to provide a social or ecological

products or

rvices. Profits are ideally generated with main aim is not to maximise financial

returns r shareholders but to grow the social venture and reach more poeple in need.

Importance of Social Entrepreneurship for Development

One of the renounced social activist 'Mohd. Yunus' who was the founder of

'Grameen also won the Nobel Peace Price in 2006, by his efforts rural people

realised the tance and benefits of Banking system and started opening accounts in

the branches of oen banks of their nearby area, which leads to safety of their money

and valuables ith return of interests on their deposits, Also small financial helps

through banks helped em for agricultural and related activities. So by this example

we can enumerate various ortance of social entrepreneurs as follows :

1. Developing Social Capital : Every business organisation mainly concern With

nomic capital development but most important values created by social

entrepreneurship social capital for e.g. German and Japanese economies are

66

successful due to their long-rm roots in relationships along with ethics of co-

operation both for essential innovation and industrial development.

2 Employment Development : This is one of the most important aspect of social f-

.trepreneurs that they creates jobs and employment. There are 2-7% of the total

people employed in the social entrepreneurship sector. Social entrepreneurs prefers

weaker section the society on priorities such as-disabled, homeless, womens, and try

to provide longer nn employment and self dependency to them.

3. Innovation for Social Development : Social entrepreneur develop and apply

innovations which are important to social and economic development which leads to

affordable new goods and services. Also other issues related to socretal problems

such as HIV, mental illness, illiteracy, crime and drug abuse are resolved by social

entrepreneur in innovative ways.

EXAMPLES OF SOCIAL ENTERPRISES IN INDIA

1. AMUL (Anand Milk Union Limited)

Social Entrepreneur : Dr. Verghese Kurien Type of Organisation : Co-operative

Website : www.amul.com

Amul has been a sterling example of a co-operative organisation's success in the

long term. It is one of the best examples of co-operative achievement in the

developing economy. The Amul Pattern has established itself as a uniquely

appropriate model for rural development. Amul has spurred the White Revolution of

India, which has made India producer of milk and milk products in the world.

2. SKS India

Social Entrepreneur : Vikram Akula Type of Organisation : For-profit Website :

www.sksindia.com

Mission : Empowering the poor to become self-raliant through affordable loans SKS

believes that access to basic financial services can significantly increase economk

opportunities for poor families and in turn help improve their lives. Since inception,

SKS has delivered a full portfolio of microfinance to the poor in India and we are

proud of out current outreach. As a leader in technological innovation and

67

operational excellence, SKS ii excited about setting the course for the industry over

the next five years and is striving t reach our goal of 15 million members by 2012.

3. Grameen Bank

Social Entrepreneur : Muhammad Yunus Type of Organisation : Body Corporate

Website : www.grameen-info.org.

Grameen Bank (GB)has reversed conventional banking practice by removing the nes

for collateral and created a banking system based on mutual trust, accountability,

participate and creativity. GB provides credit to the poorest of the poor in rural

Bangladesh, withoqj any collateral. At GB, credit is a cost effective weapon to fight

poverty and it serves as catalyst in the over all development of socio-economic

conditions of the poor who have be> kept outside the banking orbit on the ground

that they are poor and hence not bankah Professor Muhammad Yunus, the founder

of "Grameen Bank" and its Managing Direct reasoned that if financial resources can

be made available to the poor people on terms arJ conditions that are appropriate and

reasonable, "these millions of small people with the« millions of small pursuits can

add up to create the biggest development wonder."

As of .May 2009, it has 7.86 million borrowers. 97 percent of whom are women. W«

2,556 branches, GB provides services in 84,388 villages, covering more than 100

percent the total villages in Bangladesh.

4. Arvind Eye Hospital and Aurolab

Social Entrepreneur : Dr. Govindappa Venkataswamy (Dr. V.) and David Green

Type of Organisation : Trust Location: Madurai, India Website: www.aravind.org

Mission : Marking medical technology and health care services accessible,

affordable and financially self-sustaining.

Founded in 1976 by Dr. G. Venkataswamy, Aravind Eye Care System today is the

largest and most productive eye care facility in the world. From April 2007 to March

2008, about 2.4 million persons have received outpatient eye care and over 2,85,000

have undergone eye surgeries at the Arvind Eye Hospitals at Madurai, Theni,

Tirunelveli, Coimbatore and Puducherry. Blending traditional hospitality with state-

of-the-art ophthalmic care, Aravind offers comprehensive eye care in the most

systematic way attracting patients from all around the world.

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5. Shri Manila Griha Udyog Lijjat Papad

Type of Organisation : Society Website : www.lijjat.com

Shri Mahila Griha Udyog Lijjat Papad is a Women's organisation manufacturing

various products from Papad, Khakhra, Appalam, Masala, Vadi, Gehu Atta, Bakery

Products, Chapati, SASA Detergent Powder, SASA Detergent Cake (Tikia), SASA

Nilam Detergent Powder, SASA Liquid Detergent. The organisation is wide-spread,

with it's Central Office at Mumbai and it's 67 Branches and 35 Divisions in different

states all over India.

The organisation started of with a partly sum of ? 80 and has achieved sales of over

? 300 crores with exports itself exceeding ? 12 crores. Membership has also

expanded from an initial number of 7 sisters from one building to over 40,000 sisters

throughout India. The success of the organisation stems from the efforts of it's

member sisters who have withstood several hardships with unshakable belief in 'the

strength of a women'.

Long Answer Type Questions

1. Explain the different type of entrepreneurs.

2. Describe any five qualities that a person should process to be a successful

entrepreneur.

3. What are the important functions performed by entrepreneurs, after conception of

a business idea ?

4. A person having sufficient amount of money can become a successful

entrepreneur. Do you agree with this statement ? Give reason in support of your

answer.

Short Answer Type Questions

1. Explain the three roles played by entrepreneurs.

2. State the importance of Entrepreneurship in the economic development of a

country.

3. What are the objectives of Entrepreneurship Development Programmes (EDPs) ?

4. What issues and problems do entrepreneurs face in 'Selection of Business' and in

'Choice of form of business enterprise' ?

5. What are the causes of entrepreneurial failure ?

69

6. Distinguish between entrepreneur and Manager.

ENTREPRENEURSHIP : MICRO, SMALL AND MEDIUM ENTERPRISES

INTRODUCTION

This is known fact that every entrepreneurial activity starts with an innovative idea ,

an entrepreneur is the person who has idea but generally do not have enough

resources, so generally they start business in relatively low investment such units

belongs either as micro or small units, one they become successful then they are

specified for MSME's units and subsequently moves to become large enterprises.

In order to encourage self-employement and innovation government of india always

try to support and even set up seperate ministry referred to a Ministry of Micro ,

small and medium enterprise (MSME) to look after various small units and their

establishment. World wide large number of countries has great concern for support

of small units, they have made special policies and adopted different criterion to

define a small enterprises. These criterion may be related to number of employes,

assets, revenues finance, turnover, tax stracture, infrastructure facilities, plant and

machinery etc.

In India government took concrete decision by training Micro, small and Medium

Enterprise Development Act (MSMED Act) in 2006 , The Act seeks to facilitatus

the development of the small enterprise and also enhance their competitiveness, It

provides the first-ever legal frame work for the recognition of the concept of a

enterprise' which includes both manufacturing and service entities. This Act also

provides for a statutory consultative mechanism at the National level with balanced

representation of all sections of stakeholders, partically the three classes of

enterprises i.e Micro, Small and Medium with a wide range of advisory functions.

On 9th May 2007, further amendment has be done by government of India with

respect to allocation of business rule 1961, the Ministry of Small scale Industries and

the Ministry of Agro and rural industries were merged to form the Ministry of

MSME to further promote and facilitate project, programmes and schemes of small

enterprises.

Figure-1: Definition of Micro, small and Medium Enterprise in india.

MSME's

70

lanufacturing sector: Investment in plant and Macinery

Service Sector Investment in Equipment & labour

Micro

Small

Medium

Micro

Small

Medium

Less than 25 ^akh rupees

More than 25 lakh but less than 5 crores

More than 5 crore but less than 10 crores

Less than 10 lakh rupees

More than 10 lakhs but less than 2 crores

More than 2 crores but less

Micro Enterprise

Concept of Micro enterprises varies according to policies differences from country

to country .In Australia microenterprises are categorised as business enterprises

having less 5 people working either owner operated business operated from home.

The European Union (EU) categorise 'Micro enterprises' as those that neet two of the

criteria i.e less than 10 employes , balance sheet total less than 2 million Euro,

turnover less than 2 milllion Euro.

• In U.S micro-enterprises are cateyorrsed with 5 or fewer employees, U.S allows

such entrepreneurs recognising the fundamental right of people who can apply their

individual talents, creativity and hardwork to establish micro - enterprises for better

lives . For this U.S government launched 'plan for achieving self support' under

'Social Security Administration in order to encourage those people who are disabled

to set money for various reasons : training, schooling, funding.Similary in Australia

the NEIS (New Enterprise enterprise initiative Scheme) launched schemes which

assest-unemployed people to start their own businesses.

Definition of Micro-enterprise in India

71

1. Manufacturing Micro Enterprise : The manufacturing micro enterprises are

those enterprises initially defined under Industrial Development and Regulation Act

1951 which are engaged in manufacture of goods employ plant and machinery upto

investment of 25 lakh rupees.

2. Service Micro Enterprise : These are those enterprises which are engaged in

providing services with the investment in equipment upto 10 lakh rupees.

General characteristics of Micro-enterprises

Following are some general characteristics which represent Micro enterprises :

1. Started for purpose of self employment. ,

2. Initially there is small level of capitalisation (upto25 lakh ).

3. Initiated and managed by individual or household.

4. They use simple, less expensive technology & Equipment.

5. Local resources are primary utilized.

6. Internal transactions are done initially.

7. Ease of entry in market.

Some facts about Micro enterprises in India

• According annual census of MSME majority of micro enterprises about 85%, was

found to be unregistered as most of the rural enterprises are logging behind in

registering themselves due to lack of knowledge about registration and sometime-

unwillingness for registration as they don't want to reveal themselves about their I

enterprises to avoid tax and regulatory process, but such enterprise- mooing out!

benefits provided by government like subsidies and other tax relaxations.

• According to GIZ India the demand of micro enterprises for credit was about 7.9J

billion while the supply of loans from banks was only estimated to be ? 1.5 billion

fori micro enterprises.

• The debt gap in micro enterprises sector is ? 2.3 billion which constitutes total gap

ofl ? 3 billion in MSME sector in india.

SMALL ENTERPRISE

Small industries have been given due importance in the overall industrial framework

of Indian planning since independence. There have been bath ideological and

economic -easons in India as Gandhiji always supported the movement for self

72

dependence and self reliance which is only possible when small industries are look

after and supported by government. Today, India operates large number of

programmes for the development of -mall-scale enterprises due to which small

sector has now emerged as a dynamic and vibrant sector for India economy in last

decade, as in evident from the fact that this sector accounts for about 35y. of exports

which is next to agriculture in term of employed generation . Definition of small

Enterprises in India

In context to Manufacturing Sector : SSI related to manufacturing sectors are

those who are engaged in production of good if the investment in plant and

machinery is more than ? 25 lakh but not exceeds ? 5 crores.

In context to Service Sector; SSI related to service sector are those who are

engaged in service with the investment in equipment more than ? 10 lakh but not

exceeds ? 2 crores.

• For small-scale industries the planning commission of India also uses the term

'village and small-scale Industries' which also include new terms modern small-scale

industries', 'cottage industries' and 'household industries :

Types of Small-Scale Industries

Today there are five main types of classification for SSI as follows :

1. Mining SSI : Which are engaged in mining of Minerals, Ores, Marbel, Coals etc.

2. Ancillary working for Large Industries : These SSI are those which makes -

mall components & parts and rendering services to large industries for eg. For a car

company there are many associated ancillary units which manufacture products like-

small components, seats, lights, electrical components, etc. for large company.

3. Feeder Industries : These are those SSI who are specialised in certain types of

product and serviced like-electro-plating, fabrication, polishing, costing, welding

etc.

4. Pure Manufacturing Industries : These are major SSI among all SSI in India

who are producing complete goods or articles for direct consumption and also

different

• .'cessing industries.

73

5. Pure Servicing or Service Industries : these type of SSI engaged in covering

edit, repair, maintenance and after services.

Objectives of SSI : Main objectives of developing small enterprises in india can be

enumerated as follows :

(i) To resolve unemployment problem from the country.

(ii) To promote regional balance through dispersal of industries to all over areas of

country covering small towns, villages and different economically logging regions.

(iii) To contribute GDP of the country with relatively low investment.

(iv) To promote backward states and areas in the mainstream of national

development.

(v) To ensure more equitable distribution of national income.

(vi) To improve the level of living of people by providing affordable goods and

services.

(vii) To utilize properly effective mobilization of country's untapped resources.

(viii) To promote export and generate foreign reserve for the nation.

(ix) To enhance value of Agricultural product through processing industries.

(x) To contribute for fiscal reserve for country by paying tax.

Scope of SSI : The scope of small-scale industries are unlimited and having wide

range of activities to be explored requiring less sophisticated technology. In order to

strengthen the scope of SSI development in India the government always supporting

through different assistance programmes, also announced different reservation

policies for small sector in the country.

In 1967 major decisions were taken by the government that time only 47 items were

reserved for exclusive production in small-scale sector but conseiquently in year

1983 it was increased to 836 items. The main objective of reserration policies was to

insulate small sector from unequal competition of large industries. The important

areas reserved for exclusive development of SSI can be enumerated as follows :

• Textile products

• Leather and related products

• Food and allied industries

• Rubber Products

74

• Footwears

• Plastic Products

• Chemical Based Products

• Natural essential oils

• Organic & Ayurvedic products

• Glass and ceramics

• Transport and Mechanical products

• Metal products

• Pressure store & electrical appliances

• Electronic equipments and components

• Bicycle and tricycles parts

• Auto parts components

• Ancillary and Garrage equipment

• Mathematical and survey instruments

• Sports goods & Stationary items

• Clocks and electronic watches etc.

MEDIUM ENTERPRISE When micro or small scale sectors grows and exceeds

their business from their defined categories enters into category of medium

enterprise, as a company earns more revenue,

they expand their business and even diversity themselves which leads to more need

of buildings, equipment, finance and employees, medium enterprises are belived to

be bridge between the gap prevailing among small industries and large scale

industries.

Definition of Medium Enterprise in India

1. In Context of Manufacturing : Those medium enterprises who are engaged

production of goods if their investment in plant and machinery is more than Rs 5

crores but not exceeding Rs 10 crores.

2. In Context of Service Sector : Those enterprises who are engaged in rendering

services can be categorised under medium enterprises if their investment in

equipment and plant is more than Rs 2 crores but not exceeding Rs 5 crores.

Characteristics of Medium Enterprises

75

Medium enterprises are only big version of small-scale sector hence their

characteristics are almost matching to small-scale sector, although some

characteristics can be enumerated as follows :

(i) Medium enterprises also produces, wide range of industrial products, they target

both domestic as well as global market.

(ii) Medium enterprise generally utilizes the local resources as input of production,

(hi) Medium enterprise can be easily establish, develop and expanded due to

government

support.

(iv) Medium enterprise also creates employment at large scale and are labour

oriented.

(v) Produce goods and services for the masses at large scale than SSI.

(vi) Medium enterprises are more flexible to adopt changes related to methods of

production, technology, new products etc.

(vii) Both state government and central government are providing all types of

assistance to medium enterprises either financial non-financial and other subsidies.

(viii) Medium enterprises also helpful for their contribution on GDP. (ix) Medium

enterprises helpful in promoting regional balance.

ROLE OR SIGNIFICANCE OF SMALL AND MEDIUM ENTERPRISES

[SMEs] IN INDIA

Small and medium enterprises play a.very important role in overall development of a

nation. In recent years, although there has been a significant development of large

scale industries, SMEs enjoy a predominant role and place in Indian economy.

SMEs occupy an important place in Indian economy because of following reasons :

(i) Employment Potential : The most acute problem of India is unemployment. As

the SMEs are labour-oriented, i.e., the ratio of labour to capital is quite high as

compared to large industrial units, there is a vast employment generation potential in

SMEs. A given amount of capital investment in SMEs is likely to give more

employment than the similar amount invested in large scale units. This is an

important consideration for India where :rores of people are either unemployed or

underemployed. That is why the SMEs have been assigned a greater role in

76

employment generation in planned development of our economy. The

encouragement of SMEs also serves to counteract the seasonal employment in

agriculture sector. According to Karve Committee, "The principle of self-

employment is at least as important to a successful democracy as that of self-

government." The argument is based on

assumption that small industries are labour-intensive and hence create employment

per unit of capital employed.

According to a study of World Bank, small to medium scale industries employ more

unskilled workers, i.e., 65% in comparison to medium to large industries with about

50%. The creation of unskilled jobs certainly has a positive impact on removal of

poverty.

(ii) Low Capital Requirements : The SMEs require relatively smaller amount of

capital as compared to large scale undertakings, as the capital output ratio is smaller

in these units. Thus, small and medium undertakings are most suitable to countries

like India where capital is scarce and labour is surplus.

(iii) Capital Formation : SMEs make best possible economies in the use of existing

capital and also utilise the untapped capital in the country by collecting funds from

friends, relatives and local people, which otherwise would never have been used in

productive activities. Thus, SMEs help in capital formation by mobilising untapped

funds from various sources.

(iv) Equitable Distribution. of Wealth and Income : The SMEs ensure more

equitable distribution of national wealth and income in the society by

decentralisation of industrial activities. The development of large scale industries

concentrates income and wealth in a few hands which is not suited for a country like

India. The Small and Medium Industrial System fits best in the highly populated

country like India.

(v) Balanced Regional Development : SMEs bring in dispersal of industries in

different regions, particularly in backward regions. This helps to promote the much

desired objective of balanced regional development and to overcome the drawback

of uneven industrial development in the country. On one hand, there is an enormous

growth of large scale industries in few areas and on the other a virtual absence of

77

such industries in large parts of the country. The development of SMEs helps in

decentralisation of economic activities in the country, which further helps in

broadening the industrial base and a progressive rural economy. This will not only

offer optimum utilisation of human and other resources but also make possible the

democratic way of life.

(vi) Use of Indigenous Resources and Lesser Reliance on Imports : SMEs require

a relatively smaller proportion of imported material and equipment as compared to

large scale units. The low import intensity in the capital structure of small and

medium industries reduces the need of foreign exchange, which helps to a great

extent in solving balance of payment position of the country. SMEs also make best

use of indigenous organisational and managerial capabilities and provide

opportunity to industrial entrepreneurs to gain experience.

(vii) Export Potential : SMEs go in a long way to promote exports of the country.

Due to rise of SMEs over the years, it has been observed that there is a substantial

increase in the exports of India, particularly in case of readymade garments, canned

and processed fish, leather products, food products, hosiery and marine products.

Various products like sports goods, tobacco and plastic are with small and medium

sector.

(viii) Production : Small and Medium enterprise units account for about 95% of

industries of India. Thus, they have vast production potential. This sector produces

around 7,500 products of wide range, which includes food products, beverages,

hosiery and garments, spices, leather products, cotton textiles, tobacco products, etc.

GROWTH AND PERFORMANCE OF MICRO, SMALL AND MEDIUM

ENTERPRISES (MSMEs) _ Summary Results : Fourth All India Census of

MSME

SI.

No.

Charcteristics Registere

d Sector

Unregister

ed Sector

Economics

Census-

2005

Total

I II III IV V VI

1. Size of Sector (in Lakh) 15.64 198.74 147.74 361.76

78

2. No. of Rural Units (in Lakh) 7.07

(45.20%)

119.68

(60.22%)

73.43

(49.82%)

200.18

(55.34%)

3. No. of Women Enterprises

(in Lakh)

2.15

(13.72%)

18.06-

(9.09%)

6.40

(4.34%)

26.61

(7.36%)

4. Total Employment (in Lakh) 93.09 408.84 303.31 805.24

5. Per unit Employment 5.95 2.06 2.06 2.23

6. Total original value of Plant

& Machinery (? in Lakh)

1050246

1

9463960 — 19966421

7. Per unit original value of

Plant & Machinery (? in

Lakh)

6.72 0.48 — —

8. Total fixed investment (? in

Lakh)

4491384

0

24081646 — 68995486

9. Per Unit fixed investment (?

in Lakh)

28.72 1.21 - — —

10. Total Gross Output (? in

Lakh)

7075102

7

36970259 — 10772128

6

Performance of MSME : Employment and Investment

SI.

No.

Year Total Working

Enterprises (in lakh)

Employment (in

lakh)

Market Value of

Fixed Assets (X in

crore)

I II III rv V

1. 2006-07 361.76 805.23 868,543.79

2. 2007-08* 377.36 .842 920,459.84

3. 2008-09* 393.7 880.84 977,114.72

4. 2009-10* 410.8 921.79 1,038,546.08

5. 2010-11* 428.73 965.15 1,105,934.09

6. 2011-12* 447.64 1,011.69 • 1,182,757.64

7. 2012-13* 467.54 1,061.40 1,268,763.67

8. 2013-14* 488.46 1,114.29 1,363,700.54

79

9. 2014-15* 510.57 1,171.32 1,471,912.94

Contributions of MSME Sector in GDP and Output [at 2004-05 prices]

Year Gross Value of

Output of MSME

Manufacturing

Sector (Rs in

crore)

Share of MSME sector in total GDP

(%)

Share of MSME

Manufacturing

output in total

Manufacturing

Output (%)

Manufacturin

g Sector

MSME

Service

Sector

MSME

Total

2006-07 1198818 7.73 27.40 35.13 42.02

2007-08 1322777 7.81 27.60 35.41 41.98

2008-09 1375589 . . 7.52 28.60 36.12 40.79

2009-10 1488352 7.45 28.60 36.05 39.63

2010-11 1653622 .39 29.30 36.69 38.50

2011-12 1788584 7.27 30.70 37.97 37.47

2012-13 1809976 7.04 30.50 3754 37.33

Source : 1. Fourth All India Census of MSME 2006-07,

2. National Account Statistics (2014), CSO, MoSPI and

3. Annual Survey of Industries, CSO.MoSPI.

GOVERNMENT SCHEMES AND INCENTD/ES FOR PROMOTION OF

MICRO, SMALL AND MEDIUM ENTERPRISES

Introduction

Government of India has been implementing several schemes and programmes for

promotion and development of these enterprises, whose descriptions are given as

under : 1. Prime Minister's Employment Generation Programme (PMEGP) :

Government of India has approved the introduction of a new credit linked subsidy

programme called Prime Minister's Employment Generation Programme (PMEGP)

by merging the two schemes that were in operation till 31-03-2008 namely Prime

80

Minister's Rojgar Yojna (PMRY) and Rural Employment Generation Programme

(REGP) for generation of employment opportunities through establishment of micro

enterprises in rural as well as urban areas. PMEGP will be a central sector scheme to

be administered by the Ministry of Micro, Small and Medium Enterprises (MSME).

The scheme will be implemented by Khadi and Village Industries Commission

(KVIC), a statutory organization under the administrative control of the Ministry of

MSME as the single nodal agency at the National level. At the State level, the

Scheme will be implemented through State KVIC Directorates. State Khadi and

Village Industries Board (KVIBs) and Distric Industries Centres (DICs) and banks.

The government subsidy under the scheme will be routed by KVIC through the

identified banks for eventual distribution to the beneficiaries/entrepreneurs in their

bank accounts.

Objectives

(i) To generate employment opportunities in rural as well as urban areas of the

country through setting up of new self-employment ventures/projects/micro

enterprises.

(ii) To bring together widely dispersed traditional artisans/rural and urban un

employed youth and give them self-employment opportunities to the extent possible,

at their place.

(hi) To provide continuous and sustainable employment to a large segment of

traditional and prospective artisans and rural and urban unemployed youth in the

country, so as to stop migration of rural youth to urban areas, (iv) To increase the

wage earning capacity of artisans and contribute to increase in the growth rate of

rural and urban employment. Eligibility Conditions of Beneficiaries

(i) Any individual, above 18 years of age.

(ii) There will be no income ceiling for assistance for setting up projects under

PMEGP. (hi) For setting up of project costing above Rupees Ten Lacs in the

manufacturing

sector and above Rupees Five Lacs in the business/service sector, the beneficiaries

should have at least VIII standard pass educational qualification.

81

(iv) Assistance under the scheme is available only for new projects sanctioned

specifically under the PMEGP.

(v) Self Help Groups (including those belonging to BPL provided that they have not

availed benefits under any other scheme) are also eligible for assistance under

PMEGP.

(vi) Institutions registered under Societies Registration Act, 1860.

(vii) Production Co-operative Societies.

(viii) Charitable Trusts.

(ix) Existing Units (under PMRY, REGP or any other scheme of Government of

India or State Government) and the units that have already availed Government

subsidy under any other scheme of Government of India or State Government are

not eligible.

2. Market Development Assistance Scheme for Micro/Small Manufacturing

Enterprises/Small and Micro Exporters

The scheme offers funding for :

(i) Participation by manufacturing Small & Micro Enterprises in International Trade

Fairs/Exhibitions under MSME India stall.

(ii) Sector specific market studies by Industry Associations/Export Promotion

Councils/ Federation of Indian Export Organisation.

(iii) Initiating/Contesting anti-dumping cases by SSI Associations.

(iv) Reimbursement of 75% of one time registration fee (w.e.f. 1st January 2002)

and 75% of annual fees (recurring) (w.e.f. 1st June 2007) paid to GSI (formerly

EAN India) by Small & Micro units for the first three years for bar code.

Objectives

(i) To encourage small & micro exporters in their efforts at tapping and developing

overseas markets.

(ii) To increase participation of representatives of small/micro manufacturing

enterprises under MSME India stall at International Trade Fairs/ Exhibitions.

(iii) To enhance export from the small/micro manufacturing enterprises,

82

(iv) To popularize the adoption of Bar Coding on a large scale.

3. Assistance Schemes for Training Institutions

The scheme envisages financial assistance for establishment of new institutions

(EDIs), strengthening the infrastructure of the existing EDIs and for supporting

entrepreneurship and skill development activities. The main objectives of the

scheme are development of indigenous entrepreneurship from all walks of life for

developing new micro and small enterprises, enlarging the entrepreneurial base and

encouraging self-employment in rural as well as urban areas, by providing training

to first generation entrepreneurs and assisting them in setting up of enterprises. The

assistance shall be provided to these training institutes in the form of capital grant

for creation/strengthening of infrastructure.

4. Rajiv Gandhi Udyami Mitra Yojana

(A Scheme of "Promotion and Handholding of Micro and Small Enterprises") There

are still widespread variations in the success rate, in terms of actual setting up and

successful running of enterprises, by the EDP/SDP/ESDP trained entrepreneurs. It

has been observed that new entrepreneurs generally face difficulties in availing full

benefit under available schemes of the governments/financial institutions,

completing and eomplyin with various formalities and legal requirements under

various laws/ regulations, in selectioi of appropriate technology, tie-up with buyers

and sellers etc. In order to bridge the gaj between the aspirations of the potential

entrepreneurs and the ground realties, there is : need to support and nurture the

potential first generation entrepreneurs by giving then handholding support during

the initial stages of setting up and managing their enterprises Objectives

The objective of Rajiv Gandhi Udyami Mitra Yojana (RGUMY) is to provide

handholdinj support and assistance to the potential first generation entrepreneurs,

who have ahead; successfully completed EDP/SDP/ESDP or vocational training

from ITIs, through the selectee lead agencies i.e. 'Udyami Mitras', in the

establishment and management of the nev enterprise, in dealing with various

procedural and legal hurdles and in completion o various formalities required for

setting up and running of the enterprise. Under RGUMY. financial assistance would

83

be provided to the selected lead agencies, i.e., Udyami Mitras for rendering

assistance and handholding support to the potential first generation entrepreneurs.

Role and Responsibilities of Udyami Mitras

The selected lead agencies i.e., Udyami Mitras would be expected to render

following services :

(i) Networking, co-ordinating and follow up with various government departments/

agences/organizations and regulatory agencies on the one hand and with support

agencies like banks/financial institutions, District Industries Centers (DICs),

technology providers, infrastructure providers on the other hand, to help the first

generation entrepreneurs in setting up their enterprise. Udyami Mitras are expected

to help the first generation entrepreneurs in :

• Identification of suitable project/product/enterprise and preparation of viable

projeci report for the same.

• Creation of the proprietorship firm/partnership firm/ company/society/SHG etc.

• Filing of Memorandum (as prescribed under MSMED Act 2006).

• Accessing bank loans, admissible capital subsidy/assistance under various schemes

of the central/state government and other agencies/organizations/financiaL

institutions/banks etc. by networking with respective agencies.

• Assistance and support in establishment of work shed/office.

• Sanction of power load/connection.

• Selection of appropriate technology and installation of plant and machinery/office

equipments.

• Obtaining various registrations/licenses/clearances /No Objection Certificates.

(NOCs etc. from the concerned regulatory agencies/government departments' local

bodies municipal authorities etc.

• Allotment of Income Tax Permanent Account Number (PAN) and Service Tax/

Sales Tax/VAT registration etc.

• Sanction of working capital loan from the banks.

• Arranging ties up with raw material suppliers.

• Preparation and implementation of marketing strategy for the product/service and

market development.

84

• Establishing linkage with a mentor for providing guidance in future.

• Creation of web page and e-mail identity.

(ii) Once the enterprise has been successfully set up, the Udyami Mitras would also

monitor and follow up on the functioning nf the enterprise for a further period of

minimum 6 months and provide help in overcoming various managerial, financial

and operational problems.

Only those beneficiaries would be enrolled who have already undergone EDP/SDP/

ESDP of at least two weeks or who have successfully completed the vocational

training in ITIs.

Hero & Small Enterprises-Cluster Development Programme (MSECDP)

Office of the Development Commissioner (MSME) launched Micro and Small

Enterprises Cluster Development Programme (MSE-CDP) for holistic development

for selected MSEs Clusters through value chain and supply chain management on

cooperative basis. Designed :n need assessment, the major components of the

scheme are technology upgradation, quality up-gradation and certification, credit

facilitation, marketing support, including -xposure to the global markets and

collective capacity building of the cluster units with a •iew to enabling them to

ultimately operate as collectives of their own. Establishment and :Deration of

Common Facility Centres (CFCs), organized procurement and marketing

countinuous skill and technology up-gradation is the deliverables of any intervention

under E-CDP. Recently, support for infrastructural up-gradation for resurgence of

the clusters as also been included in the MSE-CDP.

Objectives of MSE-CDP

• Key strategy for enhancing productivity/competitivencess of small enterprises.

• To facilitate economies of scale. -

• To integrate and focus development of MSEs.

• Interventions for large number of units with higher gains at lower cost.

Credit Guarantee Fund Scheme for Micro and Small Enterprise

The Credit Guarantee Fund Scheme for Micro and Small Enterprises (CGMSE) was

aunched by the Government of India to make available collateral-free credit to the

micro lacd small enterprise sector. Both the existing and the new enterprises are

85

eligible to be fcr. ered under the scheme. The Ministry of Micro, Small and Medium

Enterprises and Bfcall industries Development Bank of India (SIDBI), established a

Trust named Credit fcuarantee Fund Trust for Micro and Small Enterprises

(CGTMSE) to implement the Credit fc-arantee Fund Scheme for Micro and Small

Enterprises. The scheme was formally launched pc August 30, 2000 and is

operational with effect from 1st January 2000. The corpus of "-TMSE is being

conributed by the Government and SIDBI in the ratio of 4:1 respectively.

National Award Scheme

The Micro, Small & Medium Enterprises (MSMEs) in India have seen a vast

development ".he last five decades. The MSMEs have registered tremendous growth

and also progress as of quality production, exports, innovation, product development

and import i ition, very much beyond the expected objectives of setting up MSMEs

by the planners of industrial production base in the country. Entrepreneurial efforts

have made it possible to produce number of items, which hitherto were imported. In

quite a few cases new variants so produced are having additional attributes than their

original versions and are capable of solving a multitude of user problems. This all

has become possible owing to the ambitions and visionary spirit of entrepreneurs of

MSMEs.

Objectives

The Ministry of Micro, Small and Medium Enterprises with a view to recognizing

the efforts and contribution of MSMEs gives National Award annually to selected

entrepreneurs and enterprises under the scheme of National Award.

8. Schemes for Women Entrepreneurs

(a) Mahila Udyami Yojana (MUY): IDBI has set up special fund under this

scheme with corpus fund of Rs 5 crore to provide seed capital assistance to the

women entrepreneurs intending to start projects in SSI sector. This scheme is

implemented by SIDBI with following conditions :

• 51% of equity should be managed by women.

• Seed capital is provided as soft loan-15% of fixed cost without insisting security.

• Promoter should contribute atleast 10% of fixed cost.

• Repayment is for 10 years with moratorium period of 5 Yrs.

86

• Debt equity ratio should be 3:1.

(b) SBI Stree Sakthi Package : Under this EDPs are exclusively designed and

conducted for women entrepreneurs, ? 25000 is provided without collateral security.

(c) Priyadarshini Yojana : It is implemented by Bank of India. Financial assistance

is provided to women entrepreneurs who take up small business, retail traders, and

transport; (Auto rickshaws), professional and self employed, and who take up allied

agricultural activities.

• Maximum loan is upto 2 lakhs for term loan and 1 lakh for working capital.

• Assets acquired with finance are hypothecated as security.

• Repayment period is 3-5 years.

• Margin money is 20% depending on type of activity.

Besides these programmes other schemes like PMRY, SEPUP (Self Employment

Programme for Urban Poor.), SGSY, IRDP and Rashtriya Mahila Kosh help women

entrepreneurs in providing financial assistance. In conclusion, government

incentives available are of two types of subsidies.

• Investment subsidy to establish more enterprise: It includes capital investment

subsidy, transport subsidy, power generator subsidy, social subsidy to women

entrepreneurs.

• Other subsidies include export/import subsidy, tax subsidy, excise subsidy/duty

exemption and capital subsidy for technology upgradation.

IMPORTANCE OF MICRO, SMALL AND MEDIUM ENTERPRISE

[MSME] IN INDIA

The role of micro, small and medium enterprise in the economic and social

development of the country is well-established. The development of the micro, small

and medium sector is on the priority of government agenda. As per the report of the

working group on Micro, Small and Medium Enterprises growth for 12th five year

plan '2012-2017), the sector accounts 45% of the manufacturing output and 40% of

total exports of the country. The sector provides employment to about 69 million

people through 26 million enterprises throughout the country. Over 6000 products

ranging from traditional to hightech items are being manufactured by MSEs in the

87

country. The overall growth in MSME sector is much higher than the large

industries.

The MSMEs are important for the national objectives of growth with equity and

inclusion. Over the years, the small scale sector in India has progressed from the

production of simple consumer goods to the manufacturing of many sophisticated

and precision products. The process of economic liberalization and market reforms

has further exposed these enterprises to increasing levels of domestic and global

competition. MSMEs in India manufacture over 6000 products. Some of the major

subsectors in terms of manufacturing output are textiles and readymade garments

(14.05%), leather products (1.98%), plastic products (3.9%), furniture (2.62%),

metal products (7.52%), basic metals (8.81%) and Chemical products (7.55%).

The statewise distribution of MSMEs show that more than 55% of these enterprises

are in six states namely Maharastra, Tamil Nadu, Uttar Pradesh, West Bengal,

Andhra Pradesh and Karnataka. About 94% of MSMEs are proprietorship based or

partnership based.

Micro, small and medium (MSME) sector is characterized by low investment

requirement, operational flexibility and location wise mobility. This sector in India

is highly heterogenous in terms of the size of the enterprises, variety of products and

services produced and the level of the technology employed.

Government's policy initiatives like enactment of the Micro, small and Medium

Enterprises Development (MSMED) Act 2006, advising financial institutional to

enhance the flow of credit to the SME sector are all initiated towards boosting

entrepreneurship investment and growth.

PROBLEMS FACED BY MICRO, SMALL AND MEDIUM ENTERPRISES

[MSMEs] IN INDIA

Some of the major problems faced by MSMEs are summarised as below :

1. Lack of Adequate Raw Material : The first and most serious problem faced by

MSME is difficulty in obtanining right type of raw material at the right time and

price. As i result they are forced to use cheap and inferior raw material which lowers

down the (uality of the product manufactured through this raw material. This results

in loosing

88

dibility and lowering profits and this vicious circle leads to low quality of products.

2. Scarcity and Irregularity of Power: MSMEs in India face the problem of

scarcity (1 irregular supply of power. In some areas, the power is not available at all.

Scarcity of over and power cuts also hinder the regular flow of output. Moreover

manual labour is

relatively more expensive.

3. Problem of Finance : The other important problem faced by Indian MSMEs is

that finance. Finance is the life blood of any economic activity. This problem is

mainly due two reasons—(i) It is partly due to scarcity of capital in the country as a

whole, and It is partly due to weak creditworthiness of MSMEs. Due to their weak

economic base, difficult for these industries to obtain finance from commercial

banks and as such they forced to obtain finance from money-lenders at very high

interest rate.

4. High Cost of Production : Many MSMEs use outdated technology, particularly

traditional industries. Most of the traditional industries have remained unchanged for

irs, in spite of revolutionary changes in the techniques of production in other

countries, icreases cost of production of these products and hence find difficulty to

compete in ket because of high prices and low quality.

5. Poor Transportation Facilities : The MSMEs located in rural and backward

areas face another problem, i.e., of transportation. As a consequence, these industries

find it difficult to send their products in different parts of the country and are forced

to sell their products in local areas. High cost of transportation also results in

increase in the prices of their products.

6. Marketing Problems : Another problem faced by MSMEs is of marketing. These

units often do not have any marketing structure. Therefore they find it difficult to

compare the quality of their products with those of large scale industries and suffer

comparative disadvantage.

The government, in order to save these units from comparative disadvantage, has

reserved a number of items for this Sector. At present such items are 824. But still in

absence of well defined pricing system and regulatory laws these units face various

marketing problems.

89

7. Under-uitilisation of Capacity : The MSME units also face problem of under-

utilisation of their installed capacities. The All India Census of Small Scale

Industries in 1972 states that the utilisation capacity of various industries in small

scale sector was as follows :

Mechanical Engineering Industries 47% Electrical Equipment Industries 50%

Automobile Ancillary Industries 58%

Leather Products 55%

Plastic Products 29%

Thus, on an average we can say that 40 to 50% of the capacity was not utilised in

small scale units. The main factor behind the under-utilisation of capacity is the

power problem. The power supply to these industries is not regular and whatever

power supply they get is limited to few hours only. Moreover, the MSMEs cannot

afford to go in for other industries, because of high cost factors.

8. Other Problems : In addition to problems described above, the small industries

face other constraints also. The seventh Five Year Plan has enumerated various

problems faced by these industries :

(a) Technological obsolescence

(b) Inadequate and irregular supply of raw material

(c) Imperfect knowledge of market conditions

(d) Unorganised nature of operations

(e) Lack of organised market channels

(f) Inadequate credit facility

(g) Inadequate infrastructural facilities like power, etc.,

(h) Deficient technical and managerial skills.

All these problems and constraints have resulted in high cost structure of these

industries resulting in comparative disadvantages aganist large scale industries both

in domestic market and international market.

REMEDIES SUGGESTED FOR MICRO, SMALL AND MEDIUM

ENTERPRISES [MSMEs] The goverment and other agencies should try to solve

the above mentioned problems faced by small scale industries, otherwise the very

purpose of planned economic development will be defeated. Since MSME sector

90

plays an important role in economic development of a country, the following

remedies are suggested in this regard :

1. Education and Training: The government should expand education and training

programmes for technical education. More and more education and training

institutions should be set up for promoters and workers of small scale industries.

2. Survey : The government should conduct surveys of the existing industries and

should lay emphasis on those industries which are essential for the economy. The

production programme of the main MSMEs should be drawn up.

3. Supply of Raw Material: The government should arrange to supply raw material

to MSMEs at an economical rates. Further, the government should ensure regular

supply and good quality of raw material.

4. Credit Facilities : The government should set up specific financial institutions

cooperative societies, in order to provide cheap and adequate finance to these

industries, particularly smaller ones in their category. The commercial bank's

attitude of providing finance on 'Creditworthiness' is hurdle in MSMEs financing.

State Financial Corporation should also play greater role in this direction.

5. Effective Marketing Organisation : The government should help the MSMEs :n

marketing front by opening marketing centres in all important towns of the country.

The exhibitions of MSMEs products should also be organised from time to time.

6. Power Facilities : The government should give priority to MSMEs for granting

power connection and must ensure regular power supply. The power rates for

MSME units should be comparatively lower than large scale industries.

7. Standardisation : The quality specifications and standards should be laid down

for industries and should be enforced in all lines of production by providing required

testing facilities. As'far as possible consumer goods should be produced by the

MSMEs.

91

CONCEPT OF BUSINESS GROUPS AND ROLE OF BUSINESS HOUSES

AND FAMILY BUSINESS IN INDIA

INTRODUCTION

A business group is the highest level of organisation and the largest grouping of

employees across which one may report. In other words a business group or group of

companies is a collection of parent and subsidiary corporations that function as a

single economic entity through a common source of control. The forming of

corporate groups usually involves consolidation via merger and acquisitions of

existing corporate entities. The concept of a group is frequently used in tax law,

accounting and company law to attribute the rights and duties of one member of

group to another or the whole. If the corporations are engaged in entirely different

businesses, the group is called conglomerate.

Since a business group is composed of companies therefore the general rule is, that

company is a separate legal entity from its shareholders, that is the shareholders

liability for the subsidiary's debts is limited to the values of the shares, and the

shareholders cannot be required to perform the company's obligations.

However, some jurisdictions create exceptions to this rule and it varies from country

to country. For example, in New Zealand, the Companies Act provides that the

assets of related companies may be pooled to pay the creditors if one of the

companies is liquidated. In Germany Affiliated Enterprise Law has been created

which provides situations in which one company is liable for the debts of another

company.

Definitions of Business Group

1. According to Powell and Smith, a business group is a network of firms that

regularly collaborate over a long time period.

2. Goto states that business groups are essentially coalitions of firms pursuing their

common interests through a system which co-ordinates decisions made by member

firms.

3. Leff defines business group as a group of companies that does business in

different markets under common administrative or financial control whose members

92

are linked by relations of interpersonal trust on the basic of similar personal ethnic or

commercial background.

STRUCTURE OF BUSINESS GROUP OR CORPORATE STRUCTURE

Organisational structure can be defined as the way than an organisation arrange their

people and jobs so that business working can be performed efficiently to achieve its

goals. In order to work any organisation communication is required to be done with

each department frequently so there is need for formal structure so that there should

be proper delegation of arious task and responsibilities so that proper decision

making take place.

In an organisation of any size or complexity, employees responsibilities are typically

cefined by what they do whom they report and by whom they get instructions for

further process this requires proper channel and structure following the hierarchy.

The best organisational structure for any businees depends on many factors like :

• They of work or business.

• Type of products

• Size of the firm

• Number of employees

• Revenue of business

• Geographical dispersion of units & offices

• Range of its business

• Degree of diversi fication

• Product Mix & Product line etc.

There are multiple structural variations from business to business, but there are few

base principles that apply and a small number of common patterns, followed by

descriptions of several alternate organisational structures including those arranged

by product, function and geographical or product market.

Traditional Organization Structure

So for the structure of every organisation found to be unique in some respects, but

all organisational structures develop or designed to enable the organisation to

93

accomplish its work. Typically, the structure of an organisation evolves as the

organisation grows and changes overtime. In this field researcher identified four

basic decisions that managers have to make as they develop an organizational

structure as :

President

VP Operations

Mgr

Purchasing

Mgr

Warehous

e

Director

Mgr

Mgr

Information

Technology

!

Mgr

Engineerin

g

Vendor

Relations

— Super

Shipping

Plant

Mgr

Plant 1

Super

Network

service

- Mgr

Developme

nt

Forecasting Super

Receiving

Plant

Mgr

Plant 2

Super Mfg

Systems

- Mgr Mfg

Engineerin

g

Super

Inter-Plant

Plant

Mgr

Plant 3

Mgr

Maintenanc

e

Fig. 1. Organizational Structure

1. Firstly, the organization's work most be divided into 'specific jobs', this is referred

as division of labour.

2. Secondly there should be proper 'departmentalization' irrespective of size of

organisation the jobs must be grouped in same way.

3. Thirdly size of people and jobs are grouped in such a way so that 'span of control'

should be there.

4. Forth proper 'decision making' authority must be determined.

In making each of these design decisions, a range of choices are possible, at one end

of this spectrum there are jobs which are highly specialized with employees

94

performing a narrow range of activities but they are highly important, while at the

other end of the spectrum big number of employees perform variety of tasks.

In traditional bureaucratic structures, there is a tendency to increase task

specialization as time of span the organization grows larger. In this there is grouping

of jobs into departments, manager decides the basis on which grouping of jobs are

being done.

The most common basic until the last few decades was on functional basis for eg. all

marketing jobs can be grouped in marketing department, accounts in accounts

department, engineering and production in production department and so on. The

degree of authority distribution throughout the organisation can very as well, but in

traditionally structured organisations final decision authority is at highest level in

vertically structured hierarchy. The traditional model of organizational structure is

thus characterised by high job specialization, functional departments, functional

departments, narrow spans of control, centralised authority, such a structure has been

referred to as traditional, classical, bureaucratic, formal, mechanistic, command or

control.

Traditional structure is hierarchial or pyramidal structure with a president or other

executive at the top and small numbers of senior manager under the president and

several layers of managers blow, with the majority of employees at the bottom of

pyramid.

Basic for Departmentalization

There are four commonly used bases for designing organisation structure as -

1. Functional departmentalization

2. Geographic departmentalization

3. Product departmentalization

4. CustomeiVMarket departmentalization

1. Functional Departmentalization :

This depends on various key function of any manufacturing company like :

• Production

• Purchasing

• Marketing

95

• Accounting

• Personnel

• Inventory

• Promotions etc.

for e.g. the function of a hospital may include - surgery, psychiatry, nursing,

housekeeping, billing etc.Grouping jobs that require the same knowledge, skills and

resource allows them to be work done efficiently and promotes the development of

greater expertise in addition, coordination of work across functional boundries can

become difficult for management some times due to people with the same skill and

knowledge may develop a narrow departmental focus and have difficulty

appreciating any other : in this case organisational goals may be sacrifised in favour

of departmental goals.

Headquarter: Top Manager

Department: Department: Department: Department:

Operations Marketing R&D Sales

Fig. 2. Example: Functional Organizational Structure

2. Geographic Departmentalization : When business activities of any organisation

spread over a wide area may find advantage in organising geographic based structure

so that all the activities performed in a region can be managed together. In a large

organisation if simple physical seperation is made it leads centralized co-ordination

more difficult, also important characteristic of geographic structure is that if helps to

promote local market focus. Companies that markets their product globally generally

adopt a geographic structure, in addition exprience gained in a regional division

proves to be excellent training for managers who worked in different region which

help them when they reach at higher levels.

Drug Company President

North Region Vice President

South Region Vice President

96

Central Region Vice President

East Region Vice President

West Region Vice President

Fig. 3. Example: Geographical Organisational Chart 3. Product Departmentalization

: Those companies which have large number of product mix and product line this is

the structure which they follow, under this all the activities necessary to produce and

market a product or group of similar product are grouped together, In such structural

arrangement the top manager of the product group typically has considerable

autonomy over the operation, also personnel in the group can focus on the particular

needs of their product line and subsequently become experts in its development,

production and distribution, each product group requires most of the functional areas

such a finance, marketing production etc. So sometimes there is duplication of

resources.

Board of Directors

Soap Hair Makeup Fragrance Grooming

Product

s

Products Products Products Products

Marketing of Hair Product

Finance for Hair Product

Marketing Makeup Product

Finance for Makeup Product

Fig. 4. Example of Cosmetic Product Departmentalization. 4. Customer/Market

Departmentalization : Many company makes different product? for different

segments of customers, so this types of structure is advantageous to organise

according to the types of customer. They are targetting for e.g a company that

manufacture; product and sells to customers, government clients, large businesses

and small businesses may decide to base its primary divisions on different markets

as pidilite manufacture of fevicol does. In this types of structure the personnel

becomes proficient in meeting the needs of different customers. Following figure-5

depicts on organization grouped by customers and markets.

97

President/CEO

V.P. consumer Products

V.P. Businees Market

V.P. Small Accounts

V.P. Major Finance

Rsearch & Development -Manufacturing -Marketing & Sales

Rsearch & Development Manufacturing I—Marketing & Sales

Accounting

-Planning

— Rsearch & Development

— Manufacturing

— Marketing & Sales

Matrix Organisational Structure : Very big organisations who manufacture large

product mix to different geographic location and Market find that none of the afore-

mentioned single structure meets their requirement, so they adopt the combination of

two or more different structures, where functional structure is commonly combined

with either product, customer or after structures.

Matrix structure is advantageous because it facilitates the use of highly specialized

staff and equipment, rather than duplicating functions, resources are shared as

needed and in some cause highly specialized staff may divide their time among more

than one project of company. Large muetinationals corporations that use a matrix

structure most commonly combine product groups with geographic units, Product

manager have global responsibility for the development, manufacturing, and

distribution of their own product or service line, while managers of geographic

regions have responsibility for the success of the business in their regions,

President/CEO

Marketing Engineerin

g

Research ' Manufacturin

g

Materials |

Product

Mgr.

i

Engineerin

g

Research

Employee

Manufacturin

g Employee

Materials

Employee

98

Employee

1

1

Product

Mgr.

Laboratory

Engineerin

g

Employee

2

Research

Employee

2

Manufacturin

g Employee 2

I

Materials

Employee

2

Product

Mgr.

Process

Engineerin

g

Employee

3

Research

Employee

3

Manufacturin

g

Employee 3

Materials

Employee

3

Product Mgr.

Pharmceutical

Engineerin

g

Employee

4

Research

Employee

4

Manufacturin

g Employee 4

Materials

Employee

4

Fig. 6. Matrix Structure

Strategic Business Units (SBU)

This is also one of the modern practise when any corporations become very large

they often restructure as a means of revitalizing the organization they do business as

strategic Business Units., Growth of a business often is accompanied by a growth in

bureaucracy, as positions are created to facilitate developing needs or opportunities,

this leads to encourage new ways of thinking and acting is to reorganise parts of the

companv into largely atonomous groups called SBU.

SBU structure are units generally set up like separate companies with fall profit andj

loss responsibility invested in the top management of the unit consist of the

president of the unit and senior vice president of the larger corporation, this type of

arrangement can be; seen as taking any of the departmentalization schemes, The

99

SBUs might be based on product! lines, geographic markets, or other differentiating

factors of production.

President/CEO

VP Europe

Manufacturing

- Marketing - Marketing

Finance Accounting Finance

Accounting

Development Development

North America

Manufacturing

Manufacturing

Latin America

VP Asia

Marketing

Finance Accounting

Development

Manufacturing

Marketing

Finance Accounting

Development

Fig. 7. SBU Structure TYPES OF BUSINESS OWNERSHIP

There are different ownership for any business organisation to choose it depends or.

resources and other requirements like finance, man power, tax benefits, risk level,

liabilities etc. So different ownerships can be as follows :-

1. Sole Proprietorship : It is most common form of ownership structure

characterizec by one individual or married couple doing business alone, thus type of

business is simple to form and operate having greater flexibility of management,

100

fewer lagal controls and fewer taxes however the business owner is personally liable

for all debts incurred by the business Other characteristics are :

• In this structure proprietor is have personal responsibility for company's liabilities

• Assets are at risk and could be seized to satisfy a business debt or legal claim can

be done.

• Raising money by sole proprietors can be difficult so they depends mainly on

personne. saving, home equity or family loans.

• But biggest advantages is that if business is successful all profits enjoyed by

individu. soleproprietor

2. General Partnership Structure: When there is two or more persons (not a

marrie: couple) who agree to contribute money, labour or skill to a business is

called generaJ partnership. Some of the characteristics are as follows :

• Each partner shares profit, losses and management of business.

• Each partner is personally and equally liable for debts of the partnership.

• There is written partnership agreement necessary for registration called partnershJ

deed.

• Patnership is of two types general partnership and limited partnership.

• The general partners own and operate the business and -assume liability for the

partnership, while the limited partners serve as investors only, they have no control

over the company and are not having liability as general partner.

• Limited Partnership (LP) : A Limited Partnership is composed of one or more

general partners and one or more limited partners. The general partners manage the

business and share fully in its profits and losses. Limited partners share in the profits

of the business, but their losses are limited to the extent of their investment. Limited

partners are usually not involved in the day- to- day operations of the business.

Filing with the Washington Secretary of State is required.

• Limited Liability Partnership (LLP): A Limited Liability Partnership (LLP) is

similar to a General Partnership except that normally a partner doesn't have personal

liability for the negligence of another partner. This business structure is used most

by professionals, such as accountants and lawyers. Filing with the Washington

Secretary of State is required.

101

• Limited Liability Limited Partnership (LLLP) : A Limited Liability Limited

Partnership is a Limited Partnership that chooses to become an LLLP by including a

statement to that effect in its certificate of limited partnership. This type of business

structure may shield general partners from liability for obligations of the LLLP.

Filing with the Washington Secretary of State is required.

• Corporation : A corporation is a more complex business structure. A corporation

has certain rights, privileges, and liabilities beyond those of an individual. Doing

business as a corporation may yield tax or financial benefits but these can be offset

by other consideration, such as increased licensing fees or decreased personal

control. Corporations may be formed for profit or nonprofit purposes. Filing with the

Washington Secretary of state is required.

The corporate structure is more complex and expensive than most other business

structures. A corporation is an independent legal entity, separate from its owners,

and as such, it requires complying with more regulations and tax requirements.

The biggest benefit for a business owner who decides to incorporate is the liability

protection he or she receives. A corporation's debt is not considered that of its

owner, so if you organize your business as a corporation, you are not putting your

personal assets at risk. A corporation also can retain some of its profits without the

owner paying tax on them.

Another plus is the ability of a corporation to raise money. A corporation can sell

stock, either common or preferred, to raise funds. Corporations also continue

indefinitely, even if one of the shareholders dies, sells the shares or becomes

disabled. The corporate structure, however, comes with a number of downsides. A

major one is higher costs. Corporations are formed under the laws of each state with

its own set of regulations. You will probably need the assistance of an attorney to

guide you. In addition, because a corporation must follow more complex rules and

regulations than a partnership or sole proprietorship, it requires more accounting and

tax preparation services.

Non-profit Corporation : A Non-profit Corporation is a legal entity and is typically

run to further an ideal or goal rather than in the interests of profit. Many non-profits

serve the public interest, but some engage in private sector activities. If your non-

102

profit organization is, or plans to,raise funds from the public, it may also be required

to register with the Charities Program of the Washington Secretary of State.

Charitable activities may require additional registration. Contact the Office of the

Secreatry of State for more information.

Limited Liability Company (LLC): A Limited Liability Company (LLC) is formed

by 1 or more individuals or entities through a special written agreement. The

agreement details the organization of the LLC, including provisions for

management, assignability of interests, and distribution of profits and losses. LLCs

are permitted to engage in any lawful, for- profit business or activity other than

banking or insurance. Filing with the Washington Secretary of State is required.

Massachusetts Trust: A Massachusetts Trust is an incorporated business with the

property being held and managed by the trustees for the shareholders. The trustees

are considered employees since they work for the trust. Filing with the Washington

Secretary of State is required.

Trust : A Trust is a legal relationship in which one person, called the trustee, holds

property for the benefit of another person, called the beneficiary.

Joint Venture : A Joint Venture is formed for a limited length of time to carry out a

business transaction or operation.

Tenants in Common : A Tenants in Common allows 2 or more people to occupy the

same business while retaining separate identities in regard to assets or liabilities

resulting from business activities.

Municipality: A Municipality is a public corporation established as a subdivision of

a state for local governmental purposes.

Association : An Association is an organised group of people who share in a

common interest, activity, or purpose.

ROLE OF BUSINESS HOUSES OR

CORPORATE SOCIAL RESPONSIBILITY

Definitions

103

1. "Social responsibility is the personal obligation of everyone as he acts for his

owners' interests, to assume that the right and legitimate interests of all owners are

not impinged."

-Koontz and O' Donnell

2. "Social responsibility of business is to pursue those policies to make those

decisions, or to follow those lines of action which are desirable in terms of

objectives and values of our society."-H. R. Bowen

3. "In the real sense of assumption of social responsibility implies recognition and

undertaking of the aspiration of the society and determination to contribute to its

achievement."

-George. A. Stenier

4. "Social responsibility of business means responsibilities of business towards

customers, workers, shareholders and the community."

-International Seminar. .New Delhi, 196.5

Concept and Meaning

Corporate Social Responsibility [CSR] means obligation to take those decisions and

perform those activities which are desirable in the terms of the objectives and value

of the society. According to George A, Steiner "Social responsibility of business

implies recognition and understanding of the aspiration of the society and

determination to contribute to their achievement."

Corporate social responsibility can also be understood as what business does over

and above the statutory requirement for the benefit of the society. The word

"responsibility" emphasizes that business has some moral obligations towards the

SOCK

H. S. Singhania has classified corporate social responsibility into two categories.

(i) The manner in which a business carries out its own business activity.

(ii) The welfare activity that it takes upon itself as an additional function.

The concept of corporate social responsibility cannot be understood without an

examination of the nature of the corporate and their responsibilities. Nature of

Corporates and their Social Responsibility

104

Corporate Social Responsibility recognises that business groups have different kinds

of responsibility, including economic and legal responsibility. Various social

responsibilities of business groups are described as under :

(1) Responsibility towards Customer : The ultimate aim of all economic activities is

the customers' satisfaction. Therefore it is obligatory for the business houses to

produce goods which meet the needs of the consumer of different classes with

different purchasing power. The produced goods should be provided to the consumer

at reasonable prices. The grievances of the customers should be handlled quickly

and carefully and regular supply of goods and services should be ensured.

(2) Responsibility towards Suppliers : The business houses should assist the small

scale suppliers by placing orders with them and ensure regular payments to them.

They should keep the suppliers informed about their future plans and help them in

improving the quality of their products.

(3) Responsibility towards Owners or Investors : The owners or shareholders

provide funds to the business houses. Therefore it is the responsibility of the

business houses to ensure regular return on the investment of owners or

shareholders. They should keep the owners well informed about the progress and

financial position of the company and also safeguard the assets of the business.

(4) Responsibility towards Employees : The Business houses should fulfil the

obligations towards their employees by paying them reasonable wages and salaries

and providing them good working conditions. The business houses should provide

adequate opportunities to workers to develop their skill through training and

education. Time bound promotion of the employees should also be ensured by the

business houses.

(5) Responsibility towards Government.: The business houses should abide by the

policies and guidlines issued by the government. They should pay taxes to the

government in time and avoid corrupting government employees. They should

encourage fair trade practices in the country and adopt fair dealings in foreign trade.

(6) Responsibility towards Community and General Public : The business houses

should work for the welfare of the local environment where the plant is located and

ensure safety of local surroundings. They should take steps to prevent air, water ana

105

nose pollution and make optimum use of natural resources. They should work for the

welfare of the local community by opening schools, hospitals etc. and also strive to

generate employment opportunity.

Factors responsible for Need of Social Responsibility of Business

In modern times business has assumed an important responsibility towards society.

The main factors behind the realization of the social responsibility are as follows :

I. Government Regulations : Modern Governments play an important role in making

business responsible towards society. The entrepreneurs are made aware of their

social responsibi-ity through various legislators from time to time. A number of laws

relating to security of workers, pollution, quality and price controls, hoardings and

blacs marketing, adulterations, etc., compel an entrepreneur to fulfil his social

responsibility

2. Market Forces : In a competitive economy only those businesses survive whics

provide quality goods at cheaper.rates. On the other hand, those who do not bother

for the tastes, preferences and paying capacity of the buyers find no place in the

market. Thus market forces help in making a business aware of its social

responsibility.

3. Professional Management: In modern times the job of managing business has

heen assumed by professional management. The professional managers have all

together different approaches towards workers or employees working with them.

They have a deepjfe map understanding of psychological and social aspects of

business. Hence, they try to tackle thej««trepre situation in a compassionate way.

4. Trade Unionism : The growth of trade unions is also an important factor for

thelwrial ob realization of social responsibility. They demand for better working

conditions, welfare 4 busine measures, social security, better wages, etc., for

workers, thereby compelling theArgume entrepreneurs to fulfil their social

responsibility.

5. Good Public Image : All.entrepreneurs try to have good public image for th

growth and development of their enterprises. This is possible only by undertaking

social^' ousine welfare measures. Arguments in Favour of Social Responsibility

106

In modern times business and social responsibility of business are studied side by

sideocial val because business is responsible towards society. Following can be

achieved by realizationif the bus Sal of social responsibility of business.

(i) Helpful in growth of economy

(ii) To take care of customers' interest (hi) To satisfy labour force and employees

(iv) To promote ethical values

The modern concept of business supports the assumption of social responsibility

Following are the arguments in favour of social responsibility :

1. Long-term Business Interests : By performing social obligations, the busines:

gains in long run i.e., profit maximization. If business undertakes social

responsibilities towards various sections of society like customers, employees,

shareholders, governmen: suppliers, workers, etc., it will achieve its profit motive

easily.

2. Government Support : Since business is an economic activity it cannot hi

conducted without the support of the government. Business enterprises fulfilling

then social obligations can get the active support of the government. If the business

does not cc so government intervenes and enact suitable legislations to force the

businessmen u shoulder their social responsibility.

3. Better Business Environment: The concept of social responsibility of businesj

creates a better environment for the establishment, development and success of

business,

4. Moral Justification: Every business uses capital and physical and human resource!

of the society to fulfil its business objectives. It also depends upon society for the

sale anJ purchase of goods and services. In addition, business also makes use of

public facilities sudj as roads, electricity and power, water, etc., therefore it is the

primary duty of the businea to fulfil its social responsibility and work towards

welfare of the society.

5. Social and Cultural Norms : There is a growing feeling that business should

regulated by social and cultural norms of the society in order to fulfil its social

obligatio la our country, where social and cultural norms have a long and rich

107

heritage, only business which promotes social and cultural norms enjoy social

patronage. No business can be allowed to function at the cost of the society.

6. Changed Public Expectations: Public expectations from business have

completely changed. If a business wants to exist for a long period, it must respond to

the social needs, hopes and aspirations of the society.

7. Safeguarding Owner's Interests : A business realising its social obligations will

be in a position to protect its own interests also. Public will hold a good opinion

about the entrepreneurs who response to social obligation.

We can conclude by saying that no business can survive without realising and

fulfilling social obligations. The dream of earning more and more profits can be

fulfilled only when a business realises the importance of social requirements.

Arguments against Social Responsibility

The opponents of social responsibility of business believe that business is an

economic activity therefore the money or profit alone should be the yardstick to

measure the success business. They consider business as a money-making machine

and give the following arguments in support of their viewpoint :

1. Effect of Business Values : Business should not be socially responsible because

kocial values will dominate business values which is not a favourable condition in

long run. |If the business is socially responsible then people will be so much

influenced by the business

initial years that in future the business will come in dominating position and will

start eglecting society and'may try to earn profits by unfair means.

2. Contrary to the Objectives of Business : Business is purely an economic

istitution and hence profit maximisation is its sole objective. John Dean also states

that, laximization of profits is the chief social responsibility of management in a

competitive onomy."

3. Cost Burden : Ass.uming social responsibility requires cost which a business is

not pared to pay. If the cost burden is passed on to the consumer it will increase the

prices ich will in turn affect the interest of consumer as well as the society.

4. Inefficiency in the System : There is no force other than .self-interest which

tivates a person to work. If the business starts thinking for social responsibility,

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leaving iwn interest aside, the entire system will become inefficient. This means that

when ple realize the fact that they will not get the entire profits they will not show

interest :he business.

5. Social Welfare is the Responsibility of the Government : This is the

coonsibility of the Government of a country to help the weaker section of the society

and tor their welfare in its different policies and plans. Business has nothing to do

with welfare activities,

6. Lack of Accountability: Another argument against social responsibility of

business management of a business enterprise is accountable to the owners and not

to public why business is asked to fulfil its social responsibilities and wants of the

public.

7. Lack of Social Skills : Business people do not possess the required social skills

types of complex and varied social problems. He has to devote all his skills in

running business smoothly. Hence, he should not be compelled to comply with

social obligations lse he will not be able to tackle these problems.

8. Adverse Effects on Economic Efficiency: If the business enterprise is engaged in

fulfilling its social obligations, it might affect the main business activity of

producing quality goods and services at optimum cost and selling at competitive

prices.

9. Ambiguity of the Term Business Ethics : The meaning of the term business ethics

is not clear. It has a wide scope and covers many things. Thus, the business should

not be held responsible towards society till the term business ethics is clearly

defined. The Government should make clear the scope of the term business ethics.

From the above discussions, it is evident that discharging social responsibility leads

to both benefits and costs. However, the obligation to discharge social responsibility

is in the interest of business itself. The businessmen not taking up social

responsibilities may not find suitable place in the society in which business has to

survive. Hence fulfilling social obligation is a must for the success of any enterprise

in modern times.

EXAMPLES OF CORPORATE SOCIAL RESPONSIBILITY

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1. Tata Steel Rural Development Society [TSRDS] set up by TISCO has launched

community development project in 600 villages spread over Bihar, Odisha and M.P.

2. Usha Martin set up Krishi Gram. Vikas Kendra in Ranchi to reduce the disparity

in living standards between their workers and other rural families.

3. Hindustan Ciba-Geigy started an ambitious project in 1990 to eliminate leprosy

from Goa.

4. Lupin Laboratories launched 'Lite for Life' programme in 1993 to control and

eventually eliminate tuberculosis from India.

5. Finolex Industries started the Hope Foundation in 1979 for the detection and

treatment of cancer.

6. Microsoft Corporation donates $ 100 million (i.e. more than Rs 450 crore) for the

containment of AIDS in India.

FEATURES OR CHARACTERISTICS OF BUSINESS GROUP

The salient features of a business group are given as under :

(i) Separate Legal Identity : A business group enjoys a separate legal identify which

means that it has existence independent of Its members. The shareholders are neither

the owners nor the agents of the company.

(ii) Perpetual Existence : A business group has a perpetual succession. Its existence

is not affected by the death or bankruptcy of its members.

(iii) Limited Liability : A business group has a separate legal entity. Its members

cannot be held liable for the debts of the business group.

(iv) Common Seal: A business group acts through directors. All the acts of a

business group done through the directors are authenticated by the common seal of

the group. The common seal is the official signature of the company.

(v) Risk-bearing : The risk-bearing in case of a business group Ls scattered over its

shareholders. The liability of the shareholders is limited to the extent of the issue

price of the shares held by each in case of the loss by the group.

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(vi) Control and Management: The shareholders elect representatives or directors

who collectively manage the group. It is the board of directors which appoints chief

executive and higer level executives for running the group.

LEADING BUSINESS GROUPS IN INDIA

1. Tata Group : Leading Indian business group with ninety three operating

companies in seven business sectors : information systems & communications,

engineering, materials, services, energy, consumer products & chemicals; based in

Mumbai.

2. Aditya Birla Group : Indian multinational business group with interests in

viscose staple fibre, non-ferrous metals, cement, branded apparel, chemicals etc;

based in Mumbai; group companies: Grasim, Hindalco, Aditya Birla Nuvo, Ultra

Tech, Birla Sun Life Insurance etc.

3. Bharti Enterprises : New Delhi based telecommunications group whose flagship

company is Bharti Airtel (leading mobile services company); other interests :

making telecom equipment, telecom services in Seychelles, VAS products &

services, agri-products etc.

4. ITC Limited BOM: One of India's largest private sector companies with a

diversified presence in cigarettes, hotels, paperboards and specialty papers,

packaging, agri-business, packaged foods & confectionery, information technology,

branded apparel etc; Kolkata-based.

5. Reliance ADA Group (Anil Dhirubhai Ambani Group): Business group

headed by Anil Ambani; based in Mumbai; group companies include Reliance

Capital (financial services), Reliance.Communications (telecom), Reliance Energy

(power utility), Reliance Health & Reliance Media & Entertainment.

6. Reliance Industries Limited (RIL) : Five Hundred flagship company of the

Reliance Group; the group's activities span exploration & production of oil & gas,

petroleum refining & marketing, petrochemicals (polyester, fibreintermediates,

plastics and chemicals) & textiles; based in Mumbai.

7. Godrej & Boyce Mfg. Co. Ltd. : Holding company of the Godrej group; business

divisions include appliances, construction, furniture (Interio), locks, precision

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engineering, process equipment, storage solutions, vending, electricals and

electronics, etc.

8. Adani Group : Diversified group headquartered in Ahmedabad with interests in

commodities trading, edible oil manufacturing, port operations (Mundra) & natural

gas distribution; companies : Adani Enterprises Ltd., Gujarat Adani Port, Adani

Wilmar, Mundra SEZ etc.

9. Birla Corporation Limited : Flagship company of the M.P. Birla Group, based

in Kolkata; has interests in cement, jute goods, pvc goods, auto trim parts, iron &

steel castings.

10. Escorts Group : Business group with interests in agricultural machinery,

telecommunications, healthcare, construction & material handling equipment,

automotive railway ancillaries, IT, financial services etc; based in Faridabad,

Haryana.

FAMILY BUSINESS IN INDIA In India, the family plays an important role in the

functioning of a business enterprise. Majority of businesses in India are dominated

by the families. Business activities led by tamilies commenced in post independent

era and gained momentum thereafter. Big corporate houses like Tatas, Ambanis,

Birlas, Thapars, Munjals, Adanis and many others are controlled by the families.

There are many business families which have broken up due to the inner -inflicts of

their family members resulting in the split of their business activities. Some split

groups have prospered while some have failed.

It has been observed that most business families can't keep their flock together for

more than three generations. The Ambanis split in the second generation while the

Birlas and the Bajajs split in the third generation.

One of the main reasons of splitting in Indian business groups is that they don't

involve daughters in their family business A business family that only has brothers

at the helm make the business enterprise unstable because the brothers often end up

with ego issues. The involvement of daughters and other members make the bond

more stronger.

The major shift that business families are trying to make is to include their daughters

in the succession as well as in the discussion plan which is a welcome change. The

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Godrej group is a good example. Adi Godrej has two daughters. Tanya Dubash and

Nisa are both playing an active role in the group.

Family businesses in India have prospered a lot but they face many management

challenges. These challenges arise due to the difference in the attitude of family

members, absence of family constitution on running of business and handling of

movable and immovable assets, inability to keep pace with the modern technique

and advancements and lack of communication among the family members.

FAMILY BUSINESS AS A SUCCESSFUL BUSINESS MODEL

OR

CONTRIBUTION OF FAMILY BUSINESSES IN THE GROWTH OF

INDIAN ECONOMY

For large section of society in India family business remains the norm. There are

certain business houses which are taken over by the professional teams to run the

empire and are growing at different levels.

In the present growing economy the family businesses are undergoing radical

changes with the increase in the element of professional management and

professional participation which is the key to a success business model.

In a family businesses, the family members can be valuable resources to tap. Indian

business houses are competing with multinational companies and therefore the

family members are properly groomed to be a source of advantage in their

understanding and also commitment to the business. Further the members of the

following generation know their roles to be played in the enterprise. This attracts

Investors to invest more in the enterprises and the investments are properly utilized

in the projects.

The educated new generation has realised the value of right governance structure,

right talent and right delegation. The new generation also looks forward to have

alliances and joint ventures in India and overseas. Availing global opportunities by

way of FDI, JVs, has become an aim of the new generation of business families.

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It is being observed that the large families are shrinking to unit families and are also

interested in settling down the succession related issue relating to their personal

assets in a professional manner.

In the recent times the business families in India have made a remarkable break-

through by including their daughters in the succession and discussion plan. This is a

welcome change and has paid dividends by way of contribution in the growth of

enterprises and its stability . One of the examples of the daughter's contribution in

family business is Ajay Piramal's daughter Nandini. She has played a very active

role in Abbott's purchase of Piramal's generics business. She is also assisting Ajay

Piramal in other new ventures that they have planned.

EMERGENCE OF ENTREPRENEURIAL CLASS IN INDIA

Several factors like social, economic, psychological, caste origins, religion, family :

ackground, environment, occupation, education, technical know-how, migratory

character, professional character, family tradition, ideas, systems, customs, forms of

ownership, cultural brces, etc., have affected the emergence of entrepreneurial class

in India. These factors TXERCISE a strong influence on the personality or personal

background of entrepreneur.

In this regard many studies have been conducted from time to time to examine the r

mergence of entrepreneurial class in India. R. A. Sharma1 conducted a study of

private, public and Govt, companies between 1961 and 1963. Similarly N.

Gangadhar conducted rtudy of 87 industrialists in 13 industrial estates of Andhra

Pradesh. After going through these studies, it can be concluded that following

factors affected the entrepreneurial tevelopment in India :

1. Caste Emergence: After going through the historical facts for the entrepreneurial

development in India, one can easily conclude that caste system is responsible for

emergence :: entrepreneurial class in India. Entrepreneurial traits are found in certain

regions and castes, who encourage growth of entrepreneurial talents such as

Panseers, Marwaris, Sindhis, Gujaratis, Jains, Khatris, Maheshwaris, Punjabis,

Baniya, etc. Even today, these

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Communities are dominating the source of entrepreneurial class in India. In general,

it is I seen that most of the enterprises in India are dominated by Vaishyas.

2. Family Background : In India, family background has also played an important le

in the emergence of entrepreneurial class. The tendencies like desire to raise family

atus, initiative, farsightedness, profiteering and desire to earn reputation of some

business

houses have encouraged the emergence of entrepreneurial class in India. The family

•mtrepreneurial groups like Tata, Birla, Modi, Singhania," Bajaj, Kirloskar came

into existence the form of industrial giants of India.

3. Religious Background : Religious background has encouraged emergence of

Ttitrepreneurial class in India. Max Weber propounded the theory that the protestant

ethics

:ong Christians, foster the right attitude for entrepreneurship. However, Weber's

theory as questioned by various researchers. Several studies reveal that religion in

India does : inhibit entrepreneurial spirit. However, it is an admitted fact that

religion is also : sponsible for the emergence of entrepreneurial class in India.

4. Occupational Background : Occupational background has an important role in -

itrepreneurial development. For example, professionals are more attracted toward

j -ztrepreneurship than agriculturists. According to one survey there are a great

number of I -ttrepreneurs who were unemployed in the beginning. Likewise

entrepreneurship is not I fined to a particular profession but for this many other

qualities like nature, courage, I ic.iities, technology, farsightedness are also required.

In a study by R. A. Sharma 134 out 198 entrepreneurs were from business

community.

5. Migratory Character Community : In India,' four-fifths of the entrepreneur were

immigrants having come from different places within the state or from outside the

Late whether it is Bengal, Assam, Tamil Nadu or Maharashtra. Thus, migratory

character also played an important role in the emergence of entrepreneurial class in

India.

6. Education and Technical Know-how : There is a close relationship between mc

.cation, entrepreneurship and development. S. Ashok Kumar found in his study that

115

fcti.ority of entrepreneurs were graduates and post-graduates particularly in

engineeringand other disciplines. Kamma and Brahmin entrepreneurs were relatively

more educated than others. Ranchodlal Chhotalal, a Nagpur Brahmin, was the first

Indian to think of setting the textile manufacturing unit on the modern factory lines

in 1847.

7. Form of Ownership Preferred : In India, more than one-half of the units were

partnership firms, nearly one third were sole trading concerns and about one-tenth

were private, limited companies. Most of the entrepreneurs preferred partnership in

order to avoid long legal formalities, red-tapism and corruption prevailing in Govt,

machinery in starting a company in India.

8. Type of Industry : According to a recent survey, with regard to emergence of

entrepreneurship in India, about two-thirds of the entrepreneurs started industrial

units in engineering works. About one-tenth preferred to start units in non-metallic

products while 7-5% started units belonging to plastic works. The rest started units

in food products, textiles, aluminium products and other miscellaneous products.

9. Individual Factors : Individual factors have also played an important role in

emergence of entrepreneurial class. An entrepreneur takes interest in the

establishment of a new unit of his own taste and choice, collects necessary

resources, i.e., land, labour, capital, managers,, makes plans for its development,

faces new challenges, uses his own skill, takes risk, establishes the unit at the right

place and right time and turns it into profitable unit in due course of time.

10. Swadeshi Movement: The Swadeshi movement in India is also responsible for

the .development of entrepreneurial class in India. It gave a much needed boost of

indigenous and local entrepreneurship. The second wave of entrepreneurial growth

began after the First World War. The government adopted the policy of

discriminating protection. It stipulated that companies receiving protection should be

registered in India with rupee capital and some Indians as directors. These measures

helped the growth of manufacturing industries in the country. In 1813, the East India

Company lost its monopoly. European and Indian managing agents emerged to

provide venture capital and entrepreneurial talent. However, partition of the country

in 1947 caused some harm to growth of entrepreneurship.

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INDIA'S TOP 20 BUSINESS

GROUP

BY ASSESTS

1951 1990 2016

Rank Business Group Rank Business Group Rank Business Group

1. Tata l.Tata(exclACC)* 1. Tata

2. Birla 2. Birla 2. Mukesh Ambani

3. Martin Bum 3. Ambani 3. Birla AV

4. Sahu Jain 4. JK Singhania 4. Anil Ambani

5. Bird Heilgers 5. Thapar 5. Vedanta

6. Andrew Yule 6. Mafatlal 6. Bharti

7. Shriram 7. Bajaj 7. L&T

8. Mafatlal 8. Modi

9. Kasturbhai Lalbhai 9. MA Chidambaram 9 HDFC

10. JK Singhania 10. TVS 10. Mahindra

11. Walchand 11. Shriram

12. Thapar 12. UB 12 1 >PJindal

13. Bangur 13. Bangur 13. JSW Group

14. Khatau 14. Kirloskar 14. Jaypee Group

15. Indra Singh 15. Walchand

16.Seshayee

17. Ramakrishna

18. Kirloskar

19. Mahindra

16. Mahindra

17. Goenka

18. Nanda (Escorts)

19. Lalbhai

16. Wipro

17. DLF

18. Axis Bank

19. GMR

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20. Shapoorji 20. Ruia (Essar) 20. Rahul Bajaj

*Sources for data for 1990 and 1951 are RK Hazari's. The Structure of the Corporate

Private Sector : A Study of Concentration, Ownership and Control, Gita Piramal's

Big business and entrepreneurship in Seminar, August 2003, 2016 figures based on

data from Capitalise database. Financial figures have been adjusted for listed

subsidiaries of key group companies. For bank and financial companies networth has

been into consideration instead of total assets.

Fig. 12 : Inch's top 20 Business Croups by Assets holding. In India, 15 of the top 20

business groups are family-owned

118

THE CONTEMPORARY ROLE MODELS IN INDIAN BUSINESS : THEIR

VALUES, BUSINESS PHILOSOPHY AND BEHAVIOURAL ORIENTATION

INTRODUCTION

In India, after independence there were many family business group in India, already

existed at that time and man}' come from Pakistan during partition with very less

capital and started small business in India. Some of the popular names can be : Tata,

Dabur, Birla, Bajaj, etc. which has become today a ziant business groups having

large contribution to Indian economy.

Initially very few sectors were allowed by the Government for doing business in

India but since 1980's when Government adopted some liberal policies then

economic environment of India become less restrictive which leads to many family

businesses more flourished, As time passed number of business both family and

non-family have grown exponentially. In India people generally have the opinion

that first generation builds, the second generation holds and the third generation ends

the family business, but this myth has been proven wrong by many business

families, some of the famous, successful business examples can be as follows who

successfully carried on business to unbelievable heights even after third generation :

Third Generation Business : Tata, Bajaj, Birla, Dabur, Hero Group. Second

Generation Business : Reliance, Wipro, Modi, Escort, Mahindra &

Mahindra.

First Generation Business : Adani Group, Future Group, Bharti Enterprises, TVS

etc.

Family Business

First

Generation

Second

Generation

Tiiird

Generation

Fig 6.1. Categorization of Business According to Age Growth of Role Model

Business in India

Role model business are those which are inspiration to new entrepreneurs, although

many role model business are family business groups who achieved remarkable

119

growth from first generation to third generation in India. These business groups are

the lifeline of any economy, it we see the economical facts it has been estimated that

globally role model family businesses contribute around 70-80% of the global GDP.

However, Indians have general tendency to take safer path of employment with

corporate organisation, professional firms or government jobs rather than taking risk

of being self-employed, but after seeing the success of family-run businesses, as a

role model more and more people turned towards beign self-employed or

entrepreneurs. Today in India about 80% family owned business have captured the

market, among with 68% of total listed companies with market capitalization are

exceeding more than US S 50 million in terms of value.

As we have seen many Indian family business groups has been role model for athers

and even survived beyond the third generation for e.g., Birlas, Tata"s, Bajaj,

Murugappa, Godrej, Kirloskar, Dandekar, TVS group, etc.

In addition to above second category role models which are more recent

conglomerates belongs to second generation are : Ambani's of Reliance, Piramal

group. Rvias of the Essar group, Khorakiwalas of Wockhardt group, Hamieds of the

Cipla group, Reddy family of Dr. Reddy's group etc. several of these Indian listed

their companies in Fortune 500 list.

Following the second generation role models first generation entrepreneurs are fastly

catching up the race for e.g. : Kishore Biyani of future group, Azim Premji of wipro

group, Lakshmi Mittal of Arcelor Mittal group, Sunil Bharti Mittal of Bharti

Enterprises, Gautam Adani of Adani group etc.

Success stories of these role model business group is very much influenced by

Indian cluture where two main characteristics are very cemmon that is authoritative

and patriarchal. Authoritative means in Indian Culture the eldest family member

controls the command of the business with all decrision-making power. While the

siblings offer a supportive role to business.

The patriarch are those who have burden of performing double role firstly they are

responsible for the growth and success of the business and secondly for survival of

the business for next generation, this is achieved by smooth transition of leadership

role and handover ownership to the next generation with proper guidance this

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prevents splits and keeping the family united by providing appropriate authorities

related to business.

However with change in generation as times passage aspirations of other family

members sometimes demands an active role in the business which leads to evolving

trend of inclusive leadership as compared to authoritarian control. The decision

making process gradually becoming participative with other family members taking

mutual decisions. For e.g. Kirloskar group in India now upcoming forth generations

are actively involved in managing all their group companies and for that they

regularly consult each other for any decisions.

Another aspect which is also observed in big role model business groups is

professionalism as they studies management courses from International Universities,

they adopted professional style of managing affairs, for e.g. Dabur Group which is

among one of the oldest family-run business in India, took a collective decision

some year back that the family will not be involved in executive management inspite

they reamain as Dabur's founder family. Other such example are Wadia groups and

Haldiram where they inducted a totally new team of non-family professionals for

professional decisions and affairs.

Today family-run businesses are now entrusting competent managers with key

decision making powers and making entry to the business competitive for family

members until they prove themselves as competent enough to handle business

affairs, for e.g. Recently Cyrus Mistry succeeding Ratan Tata as the chairman of the

US $ 100 billion Tata group instead of family bearer Noel Tata. Which is live

example of merit over family loyalty. Another example is Dr. Vishal Sikka being

selected to become CEO of 'Infosys' instead of any member of founder family.

Another practices are often observed in various Indian family role model businesses

as they are also transforming their succession practices for e.g. big business houses

such a Birlas and Ambani's started the practice of documented succession planning,

they first ensure hat the younger generation undergoes $TOfe%%\«xvali

fe&uc&'tioTri and 'then trained, groomed by the seniors of the family before the

baton is passed to this generation. Also the family values, ethics and business visions

are clearly taught to them at the beginning of their career for e.g. Godrej group the

121

younger generation has to join firstly to the lower executive level and once they are

well trained groomed and found to be expertised then only they are allowed to climb

to upper hierarchy.

Next interesting trend is also being noticed among India role model family business

is active and successful involvement of female members in business decision

making, although Indian family business were primarily male dominated but in

Modern times it has been noted many female members played important role by

actively supporting their husbands/ fathers with active role in decision making for

e.g. Neeta Ambani runs NGO and other business of Reliance Industries. In Agra Dr.

Ranjana Bansal successfully took over her family business Ashok Auto Sales and

Cosmos mall management and established herself as successful women entrepreneur

of western U.P.

So we can say Indian business landscape is rapidly changing expanding fast

ideology of 'Harmony in family and Symphony in business' which is part of Indian

culture of followed in spirit will lead Indian role model businesses to go a long way

by ensuring survival of family-run business.

Values, Business Philosophy and Behavioural Orientation of Famous Role Models

Business Role Model I: Birla Group : Kumar Manglam Birla.

First Business Role model we take of Mr. Kumar Manglam Birla who is heading

'Aditya Birla Group' which is named after his father and initially founded by his

great grand father Shri 'Ghanshyam Das Birla'. Kumar Mangalam Birla was given

the responsibility of chairman of the group at very young age of 28, till this he was

not having so much experience to handle all of sudden such a big responsibility.

This was due to sudden dealth of his father in year 1995. But his dedication and

hardwork towards his business enterprise he not only strenthered the existing

business but also added new companies and Aditya Birla group and established big

empire.

Kumar Manglam Birla percieved that forth coming era is of organised big retails so

he entered into retail business under the name 'Aditya Birla Retail' through opening

of retail chains in big cities of India. Secondly cellular phone companies were

122

booming like anything in India from year 2001 onwards, so he ventured into cellular

business by launching 'Idea cellular' which is well know brand even today.

As every successful business has some distinguish vision and working style, if we

look the pattern of doing business one of the drastic contribution done by Birla

group is that there is introduction of profesionalism by Kumar Manglam Birla in his

business. Birla group followed conservative policy but they recruited qualified

professionals at various level of management.

Also when Kumar Mangalam took the charge of Birla group there was no retirement

policy in Aditya Birla group, at that time more focus was on loyalty of employees at

the cost of efficiency. It was first time in Birla group Kumar Mangalam introduced

retirement age in the group in order to give chance to new blood of younger

generation which added new energy into the business, this lead to brought down the

average of employees from 56 year to 36 years.

Revenue of the Birla group also increased from $ 1.6 billion in 1995 to remarkable $

41 billion in 2015. Kumar Mangalam Birla has been well known role model with

proven successful business model so he was also choosen head of committee on

corporate GovernaJ set up by SEBI in year 1999.

Vision of Kumar Mangalam Birla

Kumar Manglam is the man who has personality of a person who believes in lefting

hi work speak. He person certain qualities like-hard working, leadership, calm

nature, compose* very good strategist, introduced radical changes in conservative

Birla group.

Kumar Manglam Birla having quality to take well-informed risks and capability a

diversity from traditional sector to new upcoming sectors like infrastructure a

manufacturing. He always given due importance to expert knowledge, new

technology experienced professionals so by keeping this in his mind be engaged

competent professional in his business group.

Kumar Mangalam Birla is also strong believer of team work and always took

decisioa with the consulting his core team members and continously like to take

personal interest every small or big decision of business and always have been good

listener too.

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Business Philosophy and Behavioural Orientation

As far as concern about business philosophy and behavioural orientation of Aditya

Birii group they always focusses on delivering superior value to all associated

stakeholders eithei their employees, clients, shareholders and society at larger extent,

In terms of delivering value, emphasis on speed Birla group is well known. Birla

group continously works meeting customer's demands and requirements in the

market with priority, Overall Aditya Birla group always given lot of emphasis on

maintaining integrity and fullfilling commitmenj with passion to execute at excell

leVel.

Business Role Model II: Dhirubhai Ambani: Reliance group.

Dhirubhai Ambani born in Dec. 28, 1932 in Gujrat, he is the person who built India';

largest private sector company, created an equity cult in Indian capital market,

Reliance is the first Indian company to feature in Forbes 500 list.

Dhirubhai Ambani was the most enterprising Indian entrepreneur, he is rememberec

as the one who is role model rewrote Indian corporate history and built a truely

globa corporate group. He belonged to lower middle class family, his father was

teacher in school, he started his entrepreneurial carrer by selling 'bhajias' to pilgrims

in Mount Girnar over the weekends. After doing his matriculation at the age of 16,

Dhirubhai moved to Aden yemen firstly worked there as a gas-station attendent and

as a clerk in an oil company he returned to India in 1958 with ? 50,000 and set up a

textile trading company, then after he added more business like spinning mill in

Naroda near Ahmedabad, started cloth; manufacturing with brand name 'Vimal', In

1977 Reliance Textiles came out with a Publk issues which was highly subscribed at

that time, in 1982 his company started manufacturing polyester yarn, later

diversified into chemicals, petrochemicals, power and telecommunication even

today jio is world's largest cellular service provider.

Assisted by his two sons Mukesh and Anil Dhirubhai Ambani t sector company. As

a role model he revolutionised capital marke of rupees in wealth for those who put

their trust in his companie named the Indian entrepreneur of commerce and Industry

FICC Poll by the Times of India 2,000 he was voted for being greates century'. At

the time he died on July 6,2002 in Mumbai Reliance] company.

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Values in Reliance : Dhirubhai Ambani was the person who built fortunes out of

nothing, he always believed in exploring new opportunities and dreaming big, he

was having progressive nature always to move ahead without waiting to develop

infrastructure or other facilities first, he believed in creating his own path and always

taking care of employees and his shareholders. Such values of Reliance was

reflected when reliance industries came out with public issues in 1977, about 58,000

investors across India Subscribed to it's share, he was the person who delivered to

promise to his investors made initially, He was the person with the aura that many

annual general meetings of the Reliance were held in stadiums to accomodate all the

people who want to listen his speech.

Reliance : Business Philosophy and Behavioural Orientations : Reliance has

proven their main philosophy 'Growth' Reliance believes that survival is possible

only through growth and diversification, as Reliance group starting from just a

textiles firm and later on diversified into petrochemical, power, telecommunication,

retail and money other areas, Reliance always focus on mass production by doing so

they achieved economies of scale and able to make good quality products to the

customers at a reasonable lower price.

Business Role Model III: Tata JRD Tata & Ratan Naval Tata

Tata group was started by JRD Tata he born in July 29,1904 he had the honor of

being India's first pilot and was chairman of Tata & Sons for 50 years and recieved

pretegious 'Bharat Ratna' award by Government of India in 1992. JRD Tata was one

of the most enterprising Indian entrepreneur launched Air India International as

India's first international airline, he was pioneer aviator and built one of the largest

industrial houses of India.

JRD Tata was born in Paris, his mother was french and father was Parsi, his full

name was Jehangir Ratanji, Dadabhoy Tata, he was the second child among four

childrens done studies in France, Japan and England.

In 1938 at the age of 34, JRD Tata was elected chairman of Tata & Sons making him

the head of the largest industrial group in India, he started with 14 enterprises under

his leadership and half a century later on July 26, 1988 he left the position, till then

Tata and Sons was a conglomerate at 95 enterprises, under the guidance of JRD Tata

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Asia's first cancer hospital "Tata Memorial Center for cancer, Research and

Treatment" established in Bombay in 1941. Also other Institutions established :

• Tata Institute of social sciences 1936 (TISS)

• Tata Institute of Fundamental Research 1945 (TIFR)

• National Centre of Performing Arts

In 1956, JRD Tata initiated a programme of loser 'employee association with

management' to give worker stronger voice in the affairs of the company. He family

believed in employee welfare and implemented the principles of an eight hour

working day, free medical aid, PF schemes, workmen's accident compensation

schemes which was later adopted as statutory requirements under company act in

India.

JRD Tata cared a lot for his workers, in 1979 Tata steel instituted a new practice, he

establish Tata steel township which was also selected as UN global compact city

because of the quality of life provided to workers with all basic infrastructure

developed in township.

JRD Tata due to his large contribution also received number of a wards like : Padma

Vibhushan in 1957, Guggenheim Medal for aviation in 1988, highest civilion honour

in 1992 Bharat Ratna Award. He died in Genera, Switzerland on November 29,1993

at the age of 89.

Ratan Naval Tata : He was born 28 December. 1937 in Bombay. He is the person

who further promoted Tata group. In 1981 he was made chairman ofTata Industries,

in 1991. He took over charge of entire Tata group as chairperson. Under his

leadership Tata group scaled new heights, Tata group roots are so strong not affected

much even during recession in economy and competition of multinationals. Ratan

Tata took Tata group to new heights as :

• In 1998, Tata motors lanched first Indian car Indica'

• In 2000, Tata acquired Tetley U.K. based tea brand

• In 2004, Tata motors listed on New York Stock Exchange.

• In 2008, Tata motor purchase Jaguar and Land Rover car brand.

• In 2006, Tata sky a sattellite TV network service was I!. -.

• In 2007, Tata steel purchased Corus Group an Anglo-Dutch steel plant.

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• In 2009, Tata Telecommunication launched GSM service under brand name

DOCOMO.

• In 2009, Tata launched world's chepest car 'Nano'.

Now the Tata group has 100 + companies working under one umbrella also

diversified into different sectors like :

Retail: Tanishq (Jwellery), Titan (Watches), Croma (Electronics), West side

(Clothes).

Infrastrcuture : Tata Power distribution.

Media and Entertainment: Tata sky .

Renewable Energy : Solar and wind power.

Automobile : Domestic and commercial vehicles.

Hotels and resorts : Hotel Taj chains.

Software Solution : TCS

Food Products : Salt, Spices, Tea etc.

Tata group is one of the largest exporters of India dealing different products to more

than 100 countries worldwide, At present around 3,50,000 employees are associated

with Tata group, In history of Indian economy Tata group will be in First chapter

creating landmark.

Values of Tata Group : Ratan Tata is the man with highly competent qualities like-

great visionary, risk taker, futuristic approach, leadership quality due to which he

has initiated lots of mergers and acquisitions to strengthen and boost Tata group, he

focused always on delivering the quality products to the customers. Due to which

general public developed a confidence in Tata group and the name Tata is

considered as Synonym to Quality. Ratan Tata following tradition ofTata group is

alway a strong believer of maintaining fairness and transparency in all business

dealings, he is very much trust worth and strong promoter of ethical practices in all

his companies.

Business philosophy and Behavioural Orientation ofTata : Tata group has been

always known for their excellent work culture which is always values based. History

ofTata group reveals that Tata mainly focus on delivering quality products with

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honesty and transparency. Satisfaction level of employees of Tata group always at

high level due to complete respect, care and comparison for employees.

Business Role Model IV : Narayana Murthy : Infosys.

Globally Indian IT companies are playing big role, silicon vally in America beleived

to be world largest IT hub where about 40% employees are Indian, infosys has

emerged as one of the big business organisation with various offices spread across

India and globe. Infosys is a software company started by Narayana Murthy in the

year 1981 along with six other professionals with sum of? 10,000 borrowed from his

wife Sudha Murthy. Main business of Infosys is to provide software solutions and

consultancy services to a number of IT companies across the globe. In a span of

around 32 years infosys has ground phenomenally. They provided employment to

thousands of youth who are educated and skilled in field of computer programing

and earned large foreign exchange for te country. Some of the major landmarks

thieved by Infosys can be as follows :

• In 1987, Infosys opened its first abroad office in U.S.

• In 1993, Infosys issued Initial Public offer.

• In 1999, Infosys become the first Indian company to be listed on NASDAQ.

• In 2001, Infosys was rated best employer by Business World Survey.

• In 2002, Nandani Nilekani became CEO of Infosys.

• In 2006, Infosys complete glorious 25 years in IT field having more than 50,000

employees working.

• In 2012, Infosys company listed on NYSE market.

• In 2014, Dr. Vishal Sikka became the CEO of Infosys.

Infosys is the business role model for the young entrepreneur who are educated and

skilled, from a capital of US $ 250 in 1981 Infosys shown enormous growth with

capital of US $ 9.50 billion in Financial year 2016-17 having market capitalization

of approximately US $ 13.7 billion.

Vision of Infosys : Mr. Narayana Murthy being a good human is efficient leader

who always believes in following utmost transparency and-ethics in the business

dealings. He relieves in disclosing every essential fact in books of account. Narayana

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Murthy has always take care to his employees and his company is known paying one

of the best salary and other welfare to his employees. Infosys public offers has been

always in demand, he also -hared portion of equity with infosys employees, in this

regard company gave stock worth 50,000 crores to its employees which helped

company to retain employees for longer period ' ith loyalty. One of the important

decision taken by Narayan Murthy as founder of Infosys as that they will not enter

into business dealings with any company either owned or associated with relatives

also they decided another policy that none of the founders of Infosys add continue

after the age of 65 to any active authority past in company.

Business Philosophy and Behavioural Orientations of Infosys: Infosys company

always known to be focusing on providing best technology solutions by hiding the

best professionals, Infosys always follow best ethical practices in achieving its goals.

Infosys also focus on having fair and transparent conduct with clients, vendors,

society and employees at arge, At Infosys welfare of their employees has been prime

concern.

Business Role Model V: Ekta Kapoor : Balaji Telefilms

Ekta Kapoor is the name will known in film industry of India also called as the

reigning een of India television industry, she is creative director of Balaji Telefilms

awarded with Ernst and Young (E & Y) startup entrepreneur of the year award in

2001.

She produced India's first daily soap seria1 'Shanti' which was great hit with -the

masses are dominating all the major TV. channels in India. Balaji Telefilms also

produced ny commercial films too. Ekta Kapoor was born on June 7,1975, she is

daughter of former Bollywood Superstar I endra and Sister of Tusshar Kapoor. Ekta

Kapoor and her schooling from Bombay Scottish >ol and further graduated from

Mishibai college, At the age of 19 she told her father at producing serial and soon

she changed the face of Indian television industry.

Vision and Business Philosophy : Being creative director of Balaji Telefilm Ekta

Kapoor produced more than 27 serials almost for every popular channels like:

Doordarshan, Zee, Sony, Sab, Starplus, One of the most popular serial whose actress

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is minister in central government break all the records of popularity is 'Kyuki Saas

Bhi Kabhi Bahu Thi' Balaji believe that letter 'K' is very lucky for the company lots

of other serials are : 'Kahani Ghar Ghar Ki', 'Kahin to Hoga', 'Kavyanjali'. 'Kya Hoga

Nimmo Ka', 'Kasam Se', 'Kahin Kisi Roz', 'Kasauti Zindagi Ki', 'Kusum', 'Kalash',

'Kundali', etc. Balaji telefilms always given opportunities to young actress and

actresses making their carrer to reach on heights, created many job opportunities for

film and moving making. Balaji telefilms is established production houses with

strong brand image.

Examples of other Successful Business Role Models in India

• Sabeer Bhatia : Co-founder to Hotmail.com

• Ghanshyam Das Birla : Birla Group

• Subhash Chandra : Chairman of Zea Network & Essel Group

• A. M. Murugappa: Chairman of Murugappa Group

• Raj Anand : Founder of Kwiqq '

• Cap G. R. Gopinath : Founder of Air Deccan

• T. V. Sundram Iyengar : Founder of TVS Group

• Kasturibhai Lalbhai: Founder of Arvind Mills

• K.C. Mahindra & I.C. Mahindra: Mahindra Group.

• Kiran Mazumdar : Founder of Biocon

• Sunil Mittal: Founder of Bharti Enterprise

• Brijmohan Lai Munjal: Founder of Hero Group.

• Karsanbhai Patel: Founder of Nirma Group, etc.

CONFLICT IN FAMILY BUSINESS AND ITS RESOLUTION

Inspite of various successful business family growth observed in India, there has

been many family businesses which faced conflict lead to either seperation of

business and also even closure of many enterprise, following diagram shows the

main challeges faced by a family business.

1. Conflicting Values : This is one of the cause for conflict in family business due to

younger generation aspiration to achieve success by short cut, conflict may be

regarding values systems, expansion plans or approach, usually younger generation

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wants to follow aggresive approach, unlike their eiders, overall outlook of younger

generation is different from the older generation.

2. Fail to Attract and Retain Outside Talent: This has been observed in a family

business, usually key positions are hold by the family members and there is

reluctance for outsiders to join family business because of the following reasons :

• Non-adjustment of outsiders due to non-corporate culture.

• Family business are not following professional approach.

• Old traditions are mainly followed in family business.

• All the authorities are concentrated centrally to the head of the family.

• To keep business secrets within the family.

• Less professional approach as business organisation.

3. Different Personalities: Every family has their own background, society,

traditions, thinking, Attitute, etc. which differentiate their approach so way of doing

business is different due to personality, Even members of the family may have

different personalities which leads to conflict in the family and there on in business.

4. Compensation Demand : There are two types of member in family may be very

active and other may be inactive so when inactive member demands compensation

may also be cause of conflict, If criteria for deciding compensation is not

competence then non-performing members can take due advantage and leads to

conflicts.

5. Expectations of Family Members : If in a family business responsibilities are not

asigned according to competencies but according to influence and status of a

particular member in the family leads to conflict in family business. As every

member of the family, irrespective of the generation wants a bigger role in

management this often due to power politics often teads to sibling rivalaries and

inter-generational conflicts.

6. Compensation Demand : In a family business every member of the family either

active or inactive claims their ownership the business, so deciding the compensation

of various family members may also be the cause of conflict, because sometimes

criteria for deciding compensation is not competence and according to contribution

to the business but rather to make everybody happy, this results excessive

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compensation is paid to the non-performing members in order to hold the family

together.

7. Succession for Business: Succession is also one big question in family businesses,

as every members want to succeed the business, this gives rise to conflicts between

the siblings as we have seen in Reliance company where its founder Dhirubhai

Ambani died vithout naming and of his son as successor due to which conflict

occured between the two brothers and lead to division of Reliance group between

two.

Resolution of Conflict in Family Business : Conflicts are not good for running

family business smoothly as we have seen above the reasons of conflict, the owner

of family business should be attentive enough and capable to sense the cause of

conflict which is only possible by directly addressing the various problems faced by

a family business, some of the measures can be taken as follows :

1. Proper Communication : There should not be any communication gap between he

family members, communication between the various family members should be

unrestricted and open. Regular meetings should be held and equal opportunities

should be given to every member to put their views or problems so that they can

update everyone including dormant members about the ongoing status by business.

Hence communication if the only way to resolve and manage both inter and intra

generational conflicts in family business.

2. Retaining Outside Talent : People who are not the family member but they

contribute through their talent and skills for the growth of business should be given

due respect and recognition, business need to be more open in their succession

planning, a clear message should be sent to all employees that important business

responsibilities will be assigned on the basis of competence and not only based on

family hierarchy for e.g. In Tata group Cyrus Mistry succeeded Ratan Tata as the

Chairman of group instead of family name bearer Noel Tata, is a live example of

merit over family loyalty, same practise has been also observed in Dabur group

where group is headed by non-family member.

3. Participative Decision Making: There are two types of decisions in any business

first is Routine decision or short term decision and other is Non-routine or long term

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decision, routine decision can be taken by employees which is related with day to

day working, while long term decisions are big decisions where decision making

must be more participative by family members and it should not only be restricted to

family members but also including experts and professionals who are employees of

the organisation, decision making guidelines should be clearly defined so that family

members does not face dilemma between his professional and personal role.

4. Equal Importance and Stake to Female Members : Mostly in India family

businesses are dominated by males due to which sometimes female members are not

given due importance, but in modern times females are also qualified and proven

themselves better manager and entrepreneurs, so female members of the family who

are interested to perform should be treated equal to male members in a family

business. Key managerial roles of business should be assigned according to

talent/skill and not on the basis of gender.

5. Establish Family Forum as Institute : There should be establishment of family

forum or family counsil where family members can come together and openly

discuss the various issues pertaining to the family business, In this forum there

should be regular meetings where even dormant family members can come together

and get an update about the current staff of the business, so through these meetings

family members are opened up to communicate and give suggestions for welfare of

business and leads to reduce the chance? of conflict among the members.

6. Proper Succession Planning: Owner/Head of the family business should identif.

that who can be capable enough to handle business successfully after him, so it

should be clearly defined and communicated to family members that succession will

be entirely basec on competencies and sometimes the successor may be family

member or may be non-famih member. However in spite of these measures there

may also be chance for conflict to be arised, so a business must have a clearly

defined mechanism to handle conflicts.

7. Conflict Resolution Machanism Properly Defined K ory family business shod

frame proper rules and policies for every aspects of business, same policy should

also be related to Mechanism of conflict resolution, there should be proper set up of

conflict resolutio: Mechanism, so that whenever a conflict arises in a family it

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should not be settled throug: ! court only, If suppose there conflict among family

members regarding division of the famin business, a forum should be created where

family members can come and freely voice the:-differences. In case of family

disputes it has be observed emotions run high, so a conflictl resolution committee is

set up which is usually headed by an reputed outsider who is unbaised, trusted and

well accepted by all the members of the family. He brings objectively and offers

advice by providing solutions to problems after taking into consideration opinions of

all the family members for e.g. In Reliance business conflict there was great role of

Mr. K.V. Kamath CEO of ICICI for distribution of Reliance business as he was man

trusted by the family.

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PUBLIC AND PRIVATE SYSTEM OF STIMULATION, SUPPORT AND

SUSTAIN ABILITY OF ENTREPRENEURSHIP

INTRODUCTION

The stimulation of economic and job growth through the application of

entrepreneurship and innovation has been a common theme in government policy.

Strategies to reduce unemployment, particularly amongst youth through the

"encouragement of entrepreneurship" is one of the main objectives of the

government. It has been analysed that more jobs are generated in small

independently owned businesses than in large companies. Therefore it is

recommended that government policy should target indirect strategies rather than

direct strategies with a greater focus on the role of small firms.

The interest of the government in entrepreneurship and small business development

is the potential solutions to flagging economic growth and rising unemployment. It

has helped to create a new field of academic study and research.

Now-a-days science and technological parks can be found scattered around the

world, mostly supported by government policy with universities and research and

development centres collocated with the park.

Across the world there are many places where innovations and enterprises have

flourished. But California's Silicon Valley is one of the best known centres where

high-tech entrepreneurial activities have taken place.

For entrepreneurial growth, governments across the globe want to replicate the

formation and growth of what have been described as "Entrepreneurial Ecosystem."'

In nutshell, it is important to understand about "Entrepreneurial Ecosystems" and

what role can be played by government policy in the formation and growth.

ENTREPRENEURIAL ECOSYSTEM

Definition

"The Entrepreneur Ecosystem can be defined as the study of industry clustering and

the development of National Innovation Systems." Diagrammatic representation of

nine major elements that are considered important to the generation of an

entrepreneurial ecosystem are shown in Fig. 8.1.

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ENTREPRENEUR DEVELOPMENT PROGRAMMES [EDPs] Meaning and

Definition

From the above discussion, it is clear that the Entrepreneur Development

Programmes help in creating a successful industrial or business environement by

giving education and training, providing information about material resources and

by framing a policy of regional development. This helps the entrepreneurs to

progress.

Entrepreneur Development Programme is a comprehensive programme which lays

emphasis on the development of entrepreneurs, so that industry can be developed. It

is a part of the human resource development. It can be defined as "a programme

designed to help an individual in strengthening his entrepreneurial motive and in

acquiring skills and capabilities necessary for playing his entrepreneurial role

effectively. It is necessary to promote his understanding of motives and their impact

on entrepreneurial "values and behaviour for this purpose." (N.P. Singh)

Other definitions of Entrepreneur Development Programmes are :

(i) "Any such plan which helps to acquire the necessary qualities needed to make the

role of an entrepreneur more effective."

(ii) "Providing necessary information and knowledge to establish the enterprise and

enhance the entrepreneurial capacities of an individual is known as Entrepreneur

Development Programme."

Need and Importance of EDPs

Entrepreneurial Development Programmes play an important role in economic and

industrial development of any country whether developed or developing. The main

objective of EDPs is to develop entrepreneurs, to motivate them to establish their

own enterprises, to make them able for this, so that they set-an example to others,

also to motivate them. Moreover an entrepreneur lives under a constant pressure-first

to survive, then to stay alive and finally to grow and withstand in competitive

environment. In such a situation entrepreneur developement programmes only can

help him. Entrepreneur development programme is a comprehensive and effective

human resource development programme. It is a systematic and organised

programme which helps in developing analytical ability, outlook, farsightedness,

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arousing and reforming entrepreneurial behaviour, increasing the motivation,

knowledge and skill, assisting and developing his own ventures successfully, and

last but not the least gives confidence to face and solve variety of problems boldly

and safely. Economic progress is dependent upon successful industrial development

for which good, organised and systematic entrepreneurial development programmes

play a great role.

Economic progress depends upon new techniques. But new techniques in themselves

cannot help in making economic progress until and unless these techniques are

commercially exploited by the entrepreneurs. A successful entrepreneur makes best

use of economic resources like land, labour, capital and techniques for which EDPs

are of a great help.

Thus, entrepreneur development programmes help in economic progress in the

following ways :

1. Employment Opportunities: Ever increasing unemployment is a serious

problem, particularly in developing economies. Entrepreneur development

programme motivate people to establish their own business and make them capable

self-employment. This not only provides employment to new entrepreneurs but they

also create employment-opportunities for others. In India also, many welfare and

development programmes have been started in order to eradicate poverty and

remove unemployment.

2. Formation of Capital : Entrepreneur development programmes help in capital

formation which is very necessary for the economic development of the country.

Capital is the basis for the establishment and development of any enterprise. An

entrepreneur uses his financial resources for the establishment and development of

the enterprise by making effective use of factors of production.

3. Formulation of Projects : After selection of a project its financial and technical

analysis is a must without which there are possibilities or fear of economic losses.

Entrepreneurial development programmes help in structuring or formulation of

projects. These programmes provide necessary information related to projects like

plant, machinery, equipment, raw material, structural facilities, selecting land and

sites, labour resources, financial resources, marketing, etc.

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4. Balanced Regional Growth : Among other problems, developing nations face

problems of un-balanced regional growth. On one side there are states like Punjab,

Maharashtra, Gujarat, etc., where economic progress is very fast. On the other hand,

states like Bihar, Jharkhand Rajasthan, Odisha, etc., which are far behind as far as

economic growth is concerned. Entrepreneur development programmes help to

establish small scale units in such areas, thereby stop centralisation of capital.

Various State governments also give several concessions and subsidies which help

to accelerate the industrialisation, which in turn helps in balanced growth in the

country.

5. Use of Local Resources : Entrepreneur development programmes help the

entrepreneur to use local resources effectively and in proper way through their

various programmes, by education and training, by providing aid, etc. The proper

use of local resources reduces the cost of development in that area.

6. Helpful in Preventing Slums: The biggest problem in industrially developed area

is creation of industrial slums. Industrial slums-are responsible for many other

problems like pollution, health, downfall in moral values, crime, etc. The main cause

behind this is unbalanced industrial growth. People from backward area migrate to

industrially developed areas in search of employment. Entrepreneur development

programmes play an important role to solve this problem by providing various

incentives, subsidies and basic amenities (facilities) to entrepreneurs in order to

motivate them to establish industries in backward areas. ^

7. Development of Entrepreneurial Qualities: All entrepreneurial qualities do not

come on their own in entrepreneurs. There are certain qualities which an

entrepreneur possesses by inheritance like loyalty, hardwork, sincerity, etc., whereas

other qualities like analytical ability and farsightedness can be enhanced or

developed. Entrepreneur development programmes help in development of these

qualities through education, training, experimentation and orientation programmes.

8. Enhancing Organising and Managerial Abilities : Entrepreneur development

programmes help the entrepreneurs to enhance their organising and managerial

abilities so that they can run their enterprise efficiently and successfully. This is

done through organising educational, management, training and orientation

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programmes. Various specialised agencies like National Institute for

Entrepreneurship and Small Business Development (NIESBUD), New Delhi and

Entrepreneurship Development Institute of India (EDII), Ahmedabad are engaged in

entrepreneur development programmes. NIESBUD is an apex body which is

responsible for co-ordinating and surpervision of various agencies engaged in

entrepreneurial development. EDII is an all India body set by public financial

Institutions and Government of Gujarat.

9. Helpful in Selection of Project and Product : Entrepreneurial development

programmes play a vital role in helping the entrepreneurs in selecting suitable

projects and products. EDPs help them in evaluating various projects and products

and choosing the most suitable one which can be established and started easily, gives

maximum profits with least possible risk and which have scope for further

development.

10. Providing Information : Entrepreneurial development programmes provide

different types of information to the entrepreneurs, from time to time, i.e., technical,

market, finance and government programmes, etc., so that the entrepreneurs can use

that information in their interests.

11. Discovering New Markets: Entrepreneurial development programmes help the

entrepreneurs in discovering new markets in the country and exports. This helps the

entrepreneurs to produce according to market demand.

12. Helpful in Setting up of the Enterprise: Entrepreneur development

programmes help an entrepreneur in setting up an enterprise. It is done through

various support services which provide funds, equipments, machinery, raw materials

and various infrastructural facilities like land, power, water, through EDPs.

13. Improvement in Standard of Living: EDPs help in establishing new

organisations which develop more and more goods, services and employment

opportunities which, in turn, help in capital formation. Capital formation helps in

growth of productivity both quantitatively as well as qualitatively which increases

per capita income. Different types of goods and services are produced which

increase competition. Increased competition develops the quality of production and

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reduces prices. Better products are made available at cheaper rates, which results in

improvement of standard of living of people.

14> Helps in Searching and Exploiting Opportunities : There are many

opportunities for entrepreneurs in various fields i.e., electronics, medicine,

engineering, agriculture, communication, atomic energy, food technology or

packing. Entrepreneurial development programmes help in searching such

opportunities. Such opportunities become more profitable when they are exposed to

latest developments in respective fields either in terms of technology use or style of

living. It is the EDP which provides necessary information, guidance and assistance

in the search for opportunities.

15. Reducing Social Tension : Root cause of social tension is unemployment.

Social tension gives rise to many evils in the society. Entrepreneur development

programmes put the youth in right direction by guidance, training and helping them

to establish their own enterprises. This not only gives them employment but also

creates employment opportunities for others which help in reduding social tension.

16. Economic Independence : Due to entrepreneurial development programmes

new and competitive industries are devdoped which make a country capable of

producing new and quality products. Successful entrepreneurs develop alternatives

to goods which are imported from foreign countries. This ends the dependence on

foreign countries and the valuable foreign exchange is saved. It also helps in earning

foreign exchange by exporting our products. In a nutshell, we can conclude that

EDPs help in export promotion and import substitution which make a country

economically independent.

Relevance of EDPs : An entrepreneurial development programme is relevant only if

it proves fruitful to social, economic, political and legal environment of a countrv

Various researches conducted in and outside the country have shown that the

countrywhich have implemented entrepreneur development programmes have

attained high economic growth in various fields as compared to those who have not

done so. Economic development of a country never takes place by chance or

accident, it has to be designed. It is a result of constant, and positive efforts made by

the government and its agencies. Entrepreneurial development programmes search

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prospective entrepreneurs and encourage them to establish business in backward

areas which helps in balanced regional growth. EDPs also encourage research and

development which helps to establish new business in and outside the country.

Objectives of Entrepreneur Development Programmes

From the foregoing discussion and after studying the objectives suggested by

various institutions we can conclude that following are the main objectives of

entrepreneur development programmes :

(i) Identifying prospective entrepreneurs and giving them training.

(ii) Developing knowledge and qualities of those participating in these programmes,

(hi) To impart basic managerial understanding.

(iv) To provide assistance after training.

(v) To analyse the environment related to the project.

(vi) To plan for implementation of these programmes.

(vii) To select right project and thf product.

(viii) To find out sources of help, incentives and subsidies available from the

government in setting up the enterprise.

(ix) To promote and develop small and medium enterprises which would encourage

self-employment to growing and potential entrepreneurs.

(x) To develop new entrepreneurial opportunities.

(xi) To develop a feeling of social responsibility in entrepreneurs.

(xii) To develop industries in rural and backward areas.

(xiii) To help in balanced regional development.

(xiv) To enhance managerial capacities of the entrepreneurs.

(xv) To develop and strengthen entrepreneurial quality and motivation.

(xvi) To understand rules, process, procedure and regulations for running the

enterprise.

Thus, we can say that entrepreneur development programmes are conducted with a

thinking that individuals can be developed. Their veiwpoint can be changed and then

an idea can be organised in a positive shape in order to give it a form of successful

business organisation. Traditional thinking is that only those people can become

successful entrepreneurs who have business family background, has taken the form

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in new thinking that only that person can become successful entrepreneur who has

acquired capabilities through knowledge and experience. Such knowledge and

experience can be gained only through proper entrepreneur development

programmes. Curriculum of Entrepreneur Development Programme

The curriculum and course of an entrepreneur development programme is decided as

per the objectives of EDPs. Usually, the training programme is of six weeks'

duration. It generally has following six parts :

(a) General Introduction : In the first part, the participants are given general

knowledge of entrepreneurship, i.e., factors affecting small scale industries, the role

of entrepreneur in economic development, behaviour and various facilities available

for setting up small industries.

(b) Motivation Training : This part of EDP aims at inducing and increasing the need

for achievement among the participants. The participant's confidence and positive

attitude is developed. The effort is made to make the participants start their own

enterprises after training. To motivate them further, sometimes successful

entrepreneurs are also invited to share their experiences regarding setting up and

running of a business.

(c) Management Skills : Any type of business requires management skills. Since

every entrepreneur cannot employ management experts to manage the business, he

must 141

SBPD Publications Entrepreneurship

have basic and essential management skills in such areas like finance, production

and marketing. The- EDPs impart basic management training which enables him to

run his enterprise smoothly.

(d) Support System and Procedure : The participants must have knowledge of

various supports available from various institutions and agencies for establishing and

running an enterprise and also the procedure for applying, approaching and

obtaining support from them.

(e) Basics of Project Feasibility Study: Under this part the participants are given

guidance on the effective analyses of feasibility of the project, with regard to

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marketing, organisation, technical, financial and social aspects, basic knowledge to

prepare the project report is also given to them.

(f) Plant Visits ; Plant visits are also arranged for the participants in order to

acquaint them with real life situations in small business. This helps them to gain

knowledge about entrepreneur's behaviour, personality, thoughts and aspirations.

These influence the participants to behave accordingly to run their enterprise

smoothly and effectively. Achievements of Entrepreneur Development

Programmes

The speed at which industrialisation has taken place in recent years is due to the

major role played by the entrepreneurial development programmes. The way, the

most economically developed nations like America, Britain, Japan, etc., have moved

forward, the entrepreneurial development programmes have contributed a lot in the

success of these countries. Likewise, the fast developing nations like China and

India are also moving forward due to EDPs.

The Entrepreneurial development programmes are pre-requisites, for the overall

economic development of a country. EDP is a process in which entrepreneurs are

prepared to establish, develop and expand their business enterprises and face the

business risks. Following are the major achievements of EDPs :

1. These programmes have played an important role in establishment, development

and expansion of the practice-oriented development programme. Training is an

integral part of managerial and technical development, and is essential for both old

and new entrepreneurs. In India, almost all the training programmes conducted are

organised and developed under EDPs. The steps taken by EDPs in this direction

include—(a) Creation of necessary infrastructure, (b) preparing training syllabus, (c)

designing tools and techniques for selection of trainees, (d) identification of suitable

and viable projects, and (e) specific training in technical trades, etc.

2. Entrepreneurial development programmes have also developed and established

various support systems necessary for the entrepreneurs. They strenghen and co-

ordinate these support systems. The major support-systems are credit, service and

implementing institutions.

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3. Entrepreneurial development programmes have not only created a background for

industrialisation but have also given momentum to it.

4. These programmes have contributed a lot to solve the problem of unemployment.

EDPs have helped to a great extent in this direction by starting self -employment

programmes and by giving momentum to the speed of industrialisation.

5. Another achievement of these programmes is establishment and development of

new enterprise. It is a very difficult task to establish and develop new enterprise in

today's competitive era. EDPs have provided various inputs to establish new

enterprises and also by developing various entrepreneurial skills and qualities, like

farsightedness, imagination, patience, technical, knowledge, etc.

6. Entrepreneurial education and training has spread because of entreprenurial

development programmes. This has resulted in increase in the knowledge,

imaginative power, farsightedness, decision-making ability and risk taking ability of

the entrepreneurs and has also helped in developing their personality.

7. Entrepreurial development programmes have also contributed in project

formulation. Choosing a right type of project is a difficult task as resources are

limited. The choice of a project requires detailed analysis of technical and financial

aspects. EDPs have proved very useful in such situations.

8. Many entrepreneurship development institutions have been established becuase of

the EDPs in India and abroad. For example, the major entrepreneurial development

institutions in India are : (i) Management Development Institute, (ii) National

Institute of Entrepreneur and Small Business Development, (iii) Entrepreneurial

Development Institute of India, (iv) Small Industry Service Institute, (v) Small

Industries Development Organisation, etc.

9. Entrepreneurial Development Programmes have helped in balanced regional

development by encouraging people to establish small industries in villages and

backward areas.

10. Another important achievement of EDP's is availability of cheap and quality

product to the consumer. Due to EDPs new ventures have been established which

have increased competition and the tendency of open market. As a result of which

the products which were out of the reach of common man have reached him-that too

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at cheaper rates. The standard of living has improved,, national income has increased

and the economic power has decentralised.

Phases in the Conduct of EDPs

Entrepreneurial development programmes pass through following three stages :

I. First Stage : The first stage of entrepreneurial development programme is pre-

training phase. The success or failure of any entrepreneur development programme

depends upon the preparation or groundwork carried on by the organisation

conducting it. This stage involves following activities :

1. Designing Course-Curriculam for Training: It is essential for any

entrepreneurial development programme that whatever material for study or training

is designed should fulfil the needs or purpose of the entrepreneurial development

programme. The main objectives to be kept in mind while designing the course-

curriculam are as follows :

(i) To provide knowledge and introduction regarding entrepreneurship, role of

entrepreneur in economic development and available facilities regarding

establishment of the enterprise to the prospective entrepreneurs.

(ii) To provide motivation training to the prospective entrepreneurs to develop right

approach and behaviour towards business. The EDPs should aim at increasing need

of achievement and confidence among participants. The main thrust should be on

prompting and preparing entrepreneurs for starting their own enterprises.

(hi) To provide and arrange for necessary course material necessary for management

and technical information. The basic aim should be to impart managerial and

technical know-how required by the participants to run their business effectively and

efficiently.

(iv) To collect and provide information regarding various agencies engaged in

providing assistance to entrepreneurs to establish and run the enterprises. The aim

should be to make the participants aware about the procedure for applying and

obtaining assistance from the institutions.

(v) The participants should be provided with various project reports so that they can

study and analyse the feasibility of various projects with regard to marketing,

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technical, financial and social aspects. This way they are provided knowledge for

preparing project and feasibility report.

(vi) An attempt should be made to make participants familiar with real life

situations. This can be done by arranging plant visits to make them learn about

entrepreneurial behaviour, thoughts, personality and aspirations.

(vii) Lastly but most important is to make the participants quality conscious and

socially responsible.

2. Selection of Faculty or Resource Persons : The success of an entrepreneurial

development programme depends upon able or well-qualified and experienced

faculty or resource persons. Thus, selection of the proper faculty is an important part

of pre-training phase. For this teachers or faculty members from various professional

education institutions, universities, technical institutions, banks, research and

development institutions can be invited. The terms and conditions for inviting them

have also to be decided well in advance.

3. Advertisement : Next important task in the first stage of entrepreneurial

development programme is giving advertisement about the EDP to be conducted, so

that maximum number of participants may part. Advertisement can be given in local

newspapers by means of handbills, or through Distt. Industries Centres. Employment

exchange and educational institutions can also provide imformation regarding

interested candidates. The advertisement can be repeated in case the response is not

good.

4. Selection of Potential or Prospective Entrepreneurs : For the success of an

entrepreneurial development programme it is essential that only those participants

can take part who really have qualities to be potential entrepreneurs. Thus,

identification and selection of right candidates is very important. The selection

should be done in such a way that maximum 20 to 30 participants can take part in

one entrepreneurial development programme. The selection of prospective

entrepreneurs can be made on following basis.

(i) on the basis of information available from application form.

(ii) on the basis of written examination to check the aptitude.

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(hi) on the basis of personal interview of the candidates in order to know the

personal details, family background, risk taking ability, aspirations, etc. Such

interview should be conducted by a board which must comprise of representatives of

agency conducting EDP, nominee of District Industries Centre and representative of

financial institutions, banks etc. Failure in proper selection of prospective

entrepreneur will be sheer wastage of time, money and effort of the agency

conducting EDP.

II. Second Stage : The second stage in the conduct of entrepreneurial development

programme is training phase. In a training programme the participants are given

written and practical knowledge so that they develop motivation and entrepreneurial

qualities in them. Under this, imformation and training regarding market survey,

process of research and development, marketing, preparation of project report and

feasibility report, etc. is given. There are a number of methods to provide training.

Some of these methods are : 1. Lecture Method : Under this method the instructor

directlv communicates with 2. Written Instructions Method : Under this method

written material is provided to the participants for their use. Whatever important

factors or elements are required for setting up an enterprise, those are provided by

way of written instructions.

3. Demonstration or Practical Method: For better understanding of the candidates

every thing related to entrepreneurship is taught by demonstrations. Every minute

detail is explained by giving demonstrations for the practical performance of the

work.

4. Conference : Under conference method, experts in various fields are invited to

share their ideas with the participants. The aim is to provide knowledge to trainees

for improving their effectiveness.

5. Meetings: Meetings provide opportunities to candidates to discuss various

problems faced by them. They discuss and exchange ideas on various issues and

arrive at firm conclusion.

6. Individual Training : Under those circumstances where only one person is to be

given information or knowledge on a particular aspect, then individual training is

imparted.

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7. Group Training : This method of training is best suitable where a group of

individuals has to do a similar type of work and where similar types of instructions

are to be given to all of them.

III. Third Stage : The third or final stage of entrepreneurial development programme

is post-training phase. As the EDPs aim at developing right-type of entrpreneurial

behaviour among the potential entrepreneurs, so that they can set up and run their

own enterprises effectively and efficiently. The success of an entrepreneurial

development programme can be judged from, the objectives it has achieved, that is

how many participants actually started their own enterprises after getting training

from these programmes. This stage is also known as follow-up stage, through which

we can know about past performances; weaknesses and can improve those by taking

necessary corrective measures. In follow-up stage following three things come :

(i) Was the programme conducted as per plans ?,

(ii) If not, what were the deviations from the plan, and

(hi) Taking corrective action to improve the weaknesses after identifying them.

INNOVATION

In every business, it is imperative to be industrious, innovative and resourceful.

Entrepreneurship produces financial gain and keeps the economy afloat, which gives

rise to the importance of innovation in entrepreneurship. Entrepreneurs are

innovators of the onomy. However, innovation is often viewed as the application of

better solutions that meet new requirements, unarticulated needs or existing market

needs.

According to Forest Frantz, "Entrepreneur is an innovator and promoter as well".

According to Howard W. Johnson, "Entrepreneurship is a composition of three

basic ments : (i) Invention, (ii) Innovation, (Hi) Adaptation."

Systematic innovation exists in purposeful and organised search and in systematic

analysis of the opportunities, such changes may offer social and economic charges.

Types of Innovation

Innovation can be of following types (Kuratoko, R.H. Hogelts and Donald F.)

1. Innovation : Innovation is the production of entirely new product, service or

rocess which is not yet tried.

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2. Extension : Extension involves a new use or application of a product, service or

rocess which is already existing.

3. Duplication : Duplication is production of an already existing product, service or

a process. It is just copying of already existing product, service or process with

sligh; additions to increase or improve the existing one.

4. Synthesis : It is a combination of existing concepts and ideas and devising a way

so that they form a new application after combining.

Sources of Innovation

Innovations result from opportunities which exist in the external and interna!

enviornment of an enterprise. The entrepreneur keeps on looking for opportunities

anc innovation comes out from these opportunities. Following may be the sources of

innovations

1. Sudden or unexpected happenings : Sometimes, innovations emerge as a result

of some unexpected success or failure of an enterprise, which are normally

unanticipated and unplanned. These are those opportunities which most businesses

have disapproved.

2. Difference between expectation and reality : Sometimes, when there is a

considerable difference between the expectation and reality, the innovation takes

place The gap between actual performance and expectation motivates the

entrepreneur to innovate with all his strength.

3. Changes in demography : Change in demography creates entrepreneurial

opportunities. Whenever the level of population, education, urbanisation,

occupations, age composition, etc., change the entrepreneur gets opportunities. For

example, the spread of IT education has given ample opportunities to entrepreneur

concerned with computer in order to cater the need of people.

4. Changes in tastes and preferences : Constant change in tastes, fashions and

consumer preferences result in change of structure and. design of the product, which

results in generation of opportunities for innovation and improvements.

5. Perceptual change t Perceptual change is change in the attitude, feelings, inter-

pretation, etc., of the people. Perceptual change does not change the basic object or

fact but changes the attitude toward that.

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6. Knowledge based concept: The constant research and development, professiona

knowledge and expertise is also an important source of innovation. These are basis

for | development and creation of new products and markets. These require testing

and 1 modifications and hence are time-consuming.

CHARACTERISTICS OF INNOVATION

Management thinkers like Joseph A. Schumpeter, Frantz and Peter F. Drucker, etc j

have conducted an in-depth study and researches on the development of innovatior.

innovative nature, values and decisions in the enterprises. After a number of analysis

the have concluded the main features or characteristics of innovation as follows :

(i) Experimentation on new ideas.

(ii) Feeling of happiness with changes.

(hi) Facing uncertainties in bringing ideas into practice.

(iv) Evaluating non-traditional practices.

(v) Not to avoid any task and not to be disturbed by mistakes while doing ne»

experiments.

(vi) Application of new uses of existing techniques or instruments or services.

(vii) Finding problems in order to solve them.

(viii) Working on those problems which are causing difficulties to others, (ix)

Presenting the product or service in own basic methods.

(x) Always eager to distribute unstructured tastes.

(xi) Important contribution toward a new idea.

(xii) Presentation of evaluation of proposed ideas.

Thus, in a nutshell, we can say that innovation is the most important task of an

entrepreneur.

An entrepreneur develops and. adopts innovations to improve enterprise's competi-

tiveness and to provide maximum satisfaction and services to the society. He gives

rise to new changes in the society. He brings in improvements in his products,

production process and services, etc., by research, study and creative approaches. He

constantly discovers/puts efforts to discover new values, high standard of

living/utilities thereof and new satisfaction. There is a strong tendency to work on

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innovations and taking initative in the entrepreneurs. They don't just dream but they

work to make dreams a reality.

CREATIVITY-A PREREQUISITE TO INNOVATION

Generally, creativity and innovation are understood to have the same meaning but in

reality they differ. Creativity is the quality to bring innovation into reality whereas

innovation is the process of doing new things. The difference between the two is

very important. Any new idea or imagination is of no value until and unless it is

converted into a new product, service or a process. Innovation basically is

conversion of creative ideas and concepts into profitable practices whereas creativity

is a pre-requisite of innovation.

Alexender Grahm Bell has defined the creativity process as follows :

Recognition--> Rationalisation

—> Incubation -> Realisation -> Validation

As is clear from the above diagram creativity process involves following stages :

1. Recognition : Recognition stage is also known as germination stage. Here a new

thinking takes birth, which may be the discovery of a new idea or new solution to an

existing problem.

2. Rationalisation : When an in-depth thinking is given to the new idea, it is called

rational analysis of idea or simply rationalisation. In this phase the promoter of the

idea explains the idea in an analytical way. He collects the related literature,

imformations and knowledge in this stage.

3. Incubation : This is the stage of development of the idea. It is also known as

incubation stage.

4. Realisation: After going through the above stages the importance and

understanding of the new idea becomes clear. This helps to understand the structure

of the idea and develops a faith in implementation of the idea.

5. Validation : At this stage the idea is examined under various aspects and angles

in order to classify the real value of the idea.

THE GOVERNMENT OF INDIA'S ROLE IN PROMOTING INNOVATION

FOR ENTREPRENEURSHIP DEVELOPMENT Introduction to Innovation in

Indian Context

151

The Government of India has adopted Entrepreneurship Development as one of the

mechanisms towards the creation of job opportunities for the acceleration of

economic growth. The government assumes that support for innovation would

enhance entrepreneurship development. Unfortunately due to a fragmented

innovation ecosystem, India has not been able to realize its innovative potential

inspite of having a large publicly funded science and technology, infrastructure and

a sizeable education base.

The innovative potential of the young Indian population, if supported through an

effective innovative ecosystem, holds potential for developing entrepreneurship and

providing the growth and job opportunities that India needs.

India's current national innovation system in India is a vast and complex system of

knowledge producers such as science and technology'institutions, academia and

innovating individuals. India has evolved a largely publicly funded Research and

Development structure due to priority given to science, technology and innovation

by various governments.

Under various ministries there are various councils and research structures which

cater to different research areas. For Example :

• Council of Scientific and Industrial Research (CSIR).

• Indian Council of Agricultural Research (ICAR).

• Indian Council of Medical Research.

• Defence Research & Development Organisation.

In the field of academics there are 280, universities in the public sector including

institutions of higher education such'as Indian Institutes of Technology [IITS] and

Indian Institute of Science [IISC].

Financial Institutions such as SIDBI and IDBI lend support innovation besides

entrepreneurship.

INDIA'S INNOVATION ECOSYSTEM

India's innovation ecosystem can be described as a combination of two distinct

economies,

i.e. :

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(i) Knowledge Economy which comprises of knowledge producers and which is

driven by fundamental research.

(ii) Commercial Economy which comprises of knowledge users and which is driven

by market.

The functional goal of the innovation ecosystem is to enable technology

development and innovation. Government R&D expenditures account for 0.47% of

GROSS DOMESTIC PRODUCTS [G.D.P.]. 95% of business research and

development activities are funded by firms themselves 73% of public research is

funded by block grants which are allocated on the basis of national research

priorities.

Going through the above data the current performance of the Indian innovation

ecosystem appears weak inspite of a large national innovation system. However the

Government of India has declared the period between 2010-2020 as the "Decade of

Innovation" for which the road map would be prepared by the newly established

National Innovation Council.

MAJOR PROBLEMS FACED BY INDIA'S INNOVATION ECOSYSTEM AND

ENTREPRENEURSHIP

The major problems faced by India's Innovation Ecosystem are listed below :

1. Fragmented policy and policy implementation.

2. Inadequate Funding of R D.

3. Difficult and Lengthy Procedures.

4. Weak linkages between stakeholders.

5. Non-conducive Education system.

6. Risk Aversion among Entrepreneur.

7. Poor Infrastructure Facilities in Villages.

8. Inadequate Protection of Intellectual Property Rights.

NEW POLICY INITIATIVES TO BOOST INDIAN INNOVATION

ECOSYSTEM

153

The Science, Technology and Innovation Policy 2013 outlines the major policy

initiatives to strengthen the innovation ecosystem and gives a boost to innovation led

entrepreneurial development.

The key initiatives of this policy explored in context of the problems faced in

boosting innovation ecosystem for promoting entrepreneurial development is given

as under :

1. Funding : The policy has enhanced the Gross Expenditure in Research and

Development [G.E.R.D.] from less than 1% to 2% of the Gross Domestic Product

[G.D.P.] over the next five years.

2. Promotion of Science : The policy promotes the spread of scientific interest and

understanding across all sections of society. This policy also addresses the need for

educational reforms.

3. Strengthening the Linkages between Stakeholders : The policy calls for the

mobility of effects from academics to industries and vice versa. Special and

innovative mechanism is also devised for fostering partnerships among academia,

research and industry.

4. Risk Taking Ability : The policy accepts risk as an integral part of a vibrant

innovation system and emphasizes risk sharing by the government. New financing

mechanisms would be created for investing in enterprises without any

apprehensions.

5. Participation in Global R&D Infrastructure : The policy has proposed the creation

of high cost glpbal infrastructure in some field through international consortia

model. Indian participation in international projects will be encouraged and

facilitated to gain access to facilities for advanced research in cutting edge areas of

science.

ENTREPRENEURIAL DEVELOPMENT PROGRAMMES IN INDIA

Industrial development was very limited in India before independence. Although

Indian entrepreneurs have been world famous for their art and skill and business

expertise. Some Indian products like Mal-Mal of Dhaka, Kashmiri Shawls, Sarees of

Banaras, Utensils of Mumbai, Pune and Hyderabad have found a prominent place in

the world market. Prior to 1850, entrepreneurship had not emerged due to lack of a

154

solid industrial structure, although artisans used to make certain artistic products _in

some areas like Varanasi, Allahabad, Mirzapur, Gaya, etc. Industrial development

could not take place because of certain infrastrtuctural problems and non-initiative

by foreign rulers in the country. Many businessmen migrated and started settling in

other countries because scarcity of capital, political diversities, numerous currencies,

regional markets and taxation policies of governments were not motivating them to

establish the enterprises in India.

It can be said that the process of industrial development started in India mainly after

the East India Company came to India, Parsis started first ship building factory in

1673 in Surat. Likewise a 'Gun Powder Mill' was also established in 1677 in

Bombay (Mumbai). In 1852, a Parsi named Porman started a steel company in

Bombay (Mumbai).

By the start of twentieth century some industrial houses had emerged in India.

Prominent among these was Jamshedji Tata. Due to his efforts and entrepreneurial

abilities industries in the field of steel, engineering, power, ship building were

developed. But this development •as confined to very limited areas (basically

Mumbai, Calcutta ports and nearby areas) and that too in the hands of a few

communities before independence. Various studies reveal that most of the industrial

companies were managed and controlled by Parsis, Gujaratis, Marwaris ind Bengalis

after the British between the period 1911 to 1951.

Post-Independence : After independence entrepreneurship was developed with a sh

beginning in a systematic and planned manner. Keeping that in mind the first

Industrial Policy was framed in 1948 in which many programmes were made for the

industrial development.

In the first Five Year Plan (1951) many plans were presented for the development of

entrepreneurs both in public as well as private sector and their areas were

specifically determined. Basic infrastructural industries were reserved for public

sector whereas other industries like engineering, medicine, textiles, cement, sugar,

etc., were left for private sector. Some financial institutions were also established in

order to provide the financial assistance to the entrepreneurs.

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Second Five-year Plan (1956) laid emphasis basically on industrial development.

More and more importance was given to the development of entrepreneurs in public

as well as private sector and special concessions were given to entrepreneurs in the

private sector.

Since then, in all five year plans, efforts were put for the entrepreneurial

development. Industrial development has accelerated due to these five-year plans.

For the development of entrepreneurship many institutions were established during

that period.

ROLE OF GOVERNMENT AND INSTITUTIONS

As explained in previous paragraphs, industrial development was limited to some

cities and some families in India before independence. Therefore, the government

decided to develop industries in rural and backward areas by giving various facilities

with the objective of balanced regional development. The main objective of these

programmes was to help the entrepreneurs in the field of technique, finance, market

and entrepreneurial development, so that they help to accelerate and adopt the

changes in industrial development. Various institutions were set up by the central

and state governments in order to fulfil the said objective.

(a) Institutions set up by Central Government:

(i) Small Industries Development Organisation (SIDO) : SIDO was established

by the Central Government in 1954. It has 27 Small Industries Service Institutes, 31

Branch Institutes, 38 Expansion Centres, 4 Regional Training Centres, 20 Local

Testing Centres, 4 Product Co-process Centres, 2 Shoe Training Centres and 4

Production Centres. In addition to provide services in these areas, SIDO is also

engaged in providing training to the entrepreneurs.

(ii) Management Development Institute (MDI) : Management Development

Institute is located at Gurgaon (Haryana). It was established in 1973 and is

sponsored by Industrial Finance Corporation of India, with the objective of

improving managerial effectiveness in the industry. It conducts management

developtment programmes in various fields. It also includes the programmes for the

officers of Indian Administrative Services (IAS), Indian Economic Services (IES)

and for the officers of a number of public sector undertakings like Bharat Heavy

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Electricals Ltd. (BHEL), Oil and Natural Gas Commission (ONGC), Bharat

Aluminium Company Ltd. (BALCO), Export-Credit Guarantee Corporation of India

(ECGC), Hindustan Zinc Ltd. (HZL), Hindustan Machine Tools Ltd. (HMD and

many leading PSUs.

(iii) Entrepreneurship Development Institute of India (EDIII: EDII is sponsored

by all India Financial Institution and the Government of Gujarat. It conducts

research, training and institution building activities to encourage participation of

backward regions and specical target-groups in entrepreneurship.

The training programmes of EDII consist of :

(a) Selection of potential entrepreneurs

(b) Providing achievement motivation training

(c) Selection of the product and preparation of project report

(d) Training for business management.

(e) Practical training and work experience

(f) Support system and follow-up

The programmes of Entrepreneurship Development Institute of India are the oldest,

argest, best organised and most comprehensive in the country.

(iv) All India Small Scale Industries Board (AISSIB) : Established in 1954, the

AISSIB determines the policies and programmes for the development of small

industries

That a Central Government Minister as its President and the representatives of

various organisations, i.e., Central Government, State Government, National Small

Industries Corporation, State Financial Corporation, Reserve Bank of India, State

Bank of India, Indian Small Industries Board, Non-Government members, such as

members of Public Service Commission, Trade and Industries Members.

(v) National Institution of Entrepreneurship and Small Business Development

NIESBUD), New Delhi : It was established in 1983 by the Government of India. It

is an apex body to supervise the activities of various agencies engaged in

entrepreneurial development programmes. It is a society under Government of India

Soceity Act of 1860. '•'»Tien there is absence of organisation conducting newEDPs

it assumes the task. The major activities of the Institute are :

157

(a) To evolve effective training strategies and methods, fb) To formulate scientific

selection procedure.

(c) To standardise modal syllabi for training.

(d) To develop training aids, tools and manuals.

(e) To provide facilities and support to other agencies engaged in EDPs. (j) To

conduct EDPs which are not undertaken by other agencies.

(g) To evaluate the benefits of EDPs and promoting the process of entrepreneurial

development.

(h) To conduct workshops, seminars, conferences, etc.

(i) To help and support various governments and other agencies in executing

entrepreneur development programmes.

(j) To undertake research and development in the field of EDPs.

(vi) National Institute of Small Industries Extension Training: It was established

1960 with its headquarters at Hyderabad. The main objectives of National Institute

of

i Industries Extension Training are :

(a) Directing and Co-ordinating syllabi for training of small entrepreneurs.

(b) Advising on managerial and technical aspects.

(c) Organising seminars for small entrepreneurs and managers.

(d) Providing services regarding research and documentation.

(vii) National Small Industries Corporation Ltd. (NSIC) : The NSIC was

..blished in 1955 by the central government with the objective of assisting the small

triesin the government purchase programmes. The corporation provides a vast

market "the products of small industries through its marketing network. It also

assists the small rats in exporting their products to foreign countries.

viii) Risk Capital and Technology Finance Corporation Ltd (RCTFC): RCTFC

* established in 1988 with an authorised capital of Rs. 15 crores. The main

objectives of RCTFC are : provision of risk capital for the extension and expansion

of entrepreneurial development and venture capital for the projects with high

techniques for technology development and transfer.

158

(ix) National Research and Development Corporation (NRDC) : NRDC was

established in 1953 under the Department of Science and Industrial Research under

Government of India. Its main objectives are :

(i) Providing assistance 'in technology transfer.

(ii) Transfer of technology.

(hi) Establishing relations with various technology institutions and collecting various

indigenous techniques developed by them. At present there are 29 training centres of

the NRDs in India.

(x) Indian Investment Centre : This is an autonomous organisation established by

central government. Its main objective is to assist in promoting foreign co-operation

with Indian entrepreneurs and providing necessary information to foreign

entrepreneurs. Indian Investment Centre has also established Entrepreneurship

Consultancy Institute with the objective of identifying useful projects. In addition,

this institute helps entrepreneurs in preparation of project, selection of proper place

and necessary financial assistance.

(xi) Khadi and Village Industries Commission (KVIC) : Khadi and Village

Industries Commission was established by an Act of Parliament in 1956. It is a

service organisation engaged in promotion and development of Khadi and Village

Industries in rural areas. Its main objectives are :

(i) Providing employment in rural areas.

(ii) Improvement of skills, (hi) Rural Industrialisation.

(iv) Transfer of technology.

(v) Building strong rural community base and self-reliance among rural people.

(xii) Indian Institute of Entrepreneurship (HE) : It was established by the

department of Small Scale Industries and Agro and Rural Industries in 1953. It is an

autonomous organisation with its headquarters at Guwahati. Its main objective is to

undertake research, training and consultancy activities in the field of small industry

and entrepreneurship.

(xiii) Miscellaneous, Organisations : In addition to above, various organisations at

all India level are assisting, and are engaged in entrepreneur development. These

include ICICI, IFCI, SIDBI, UTI, IDBI, IIBI etc.

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(b) Institutions Set up at State Level: There are a number of institutes established

at state level for organising, developing, assisting and making successful

entrepreneurial development programmes. Prominent among these are :

1. Small Industries Service Institute (SISI).

2. State Financial Corporations (SFCs).

3. State Small Industries Corporation (SSIC).

4. District Industries Centres (DICs).

5. Technical Consultancy Organisation Ltd. (TCO

6. Industries Directorates.

7. Commercial and Co-operative Banks.

8. State Industrial Development Corporation.

9. Industrial Estates. 10. State Industries Corporation.

The above mentioned institutions of central and state level have provided a number

of concessions and facilities to promote entrepreneur development in India. They

have also played an important role in balanced industrial development in the

country.

Conclusion : To conclude, we can say that an entrepreneur development programme

throws light on the concept that viewpoint of an entrepreneur can be changed by

developing them. Entrepreneur development programmes are not just training

programmes but are also a technique to increase motivation, knowledge and

capacities of entrepreneurs. These programmes provide information needed for

establishing the enterprise and developing entrepreneurial capacities of a person.

CAUSES OF SLOW DEVELOPMENT OF ENTREPRENEURSHIP IN INDIA

The entrepreneurship development in India has been very slow in comparison to

other developing nations. The main causes for slow development of

entrepreneurship are given below :

1. Traditional Social Ideology : The social ideology of any nation affects life of

individuals and business. In India, the traditional social ideology has an important

say due to which progressive and developmental thoughts could not be developed.

Such type of viewpoints suppress entrepreneurship feeling.

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2. Non-materialistic Approach : Since long our culture had been non-materialistic

in comparison to countries in the west, although some changes are taking place in

recent years. Non-materialistic approach is great hinderance in the path of capital

formation, private profits and other economic and productive activities. This

approach emphasises on limiting needs and simple living, as a result industries do

not develop.

3. Social System : Entrepreneurship tendencies could not develop in India because

of many ill-traditions like casteism, regionism and superstitions, etc. Individuals do

not have freedom to choose the work or profession according to their interest and

qualifications to hereditary professions due to which capable entrepreneurs do not

emerge.

4. Lack of Training Facilities : Another reason for slow development of

entreprenerurship in India is lack of-training facilities. Training centres are situated

in big cities and towns. Their availability in small towns and villages is negligible.

5. Lack of Capital: The rate of capital formation is very slow in India. People do

not want to undertake risks in establishing enterprises, instead they want to invest in

housing, land, gold and silver, etc., where there js no risk or minimum risk. In

addition to this the saving capacity of people is also low. That is why industrial

development is very slow.

6. Bureaucracy and Red Tapism : An entrepreneur has to depend upon various

government offices and institutions. Corruption, unnecessary rules and formalities,

negative and impractical attitudes prevailing in government machinery become an

obstacle in the growth of entrepreneurship

7. Lack of Technical Education : In India, more emphasis is laid on traditional

non-vocational education and there are not enough technical education instituions.

Although there has been some improvement in this regard in recent years but still it

is not sufficient. This is one of the reason entrepreneurship is not developing in

India.

8. Resistance to Changes and Innovation : In India, there has been a feeling of

neglecting new programmes and changes. The entrepreneurial tendencies have also

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not developed because of lack of scientific approach towards research, development

and problems.

9. Monopoly and Fear of Competition: There has been dominance of a few business

houses in our country and they enjoy monopoly in certain trades and industry. This

is one of the reason the new and prospective entrepreneures do not want to take

chance because of fear of competition. As a result entrepreneurial development is

adversely affected.

10. Lack of Basic Facilities : There is lack of basic infrastructural facilities required

for establishing an enterprise, i.e., electricity and power transportation,

communication, etc. That is why expansion of industries is limited to some cities

and towns only.

11. Lack of Entrepreneurial Spirit : The young lot in our country in general is

inclined towards jobs and fine arts, that is why, they are not in a position to

accumulate wealth and capital. Due to lack of professional interests, risk taking

ability, creative thinking, entrepreneurial skill, entrepreneurial development is slow.

SUGGESTIONS FOR IMPROVING EDPs IN INDIA

Unemployment is posing a serious threat to the highly populated country like India.

Thus, a serious thought has to be given to solve this problem. There can be various

alternatives to solve this problem, one of them is proper conduct of entrepreneurial

development programme so that new industries can develop and feeling of self-

employment rises and as a result others also get opportunities of employment. The

following are some suggestions to improve entrepreneurial development

programmes and to make them more effective :

1. Improvement in Training Programmes : The entrepreneurial training programmes

should be made varied and comprehensive. More emphasis should be laid on

practical aspects than theoretical. The selection procedure should be such that only

competent candidates should be allowed to establish and run their enterprises. The

curriculam should be framed by experts and as far as possible the programme should

be of full time.

2. Financial and other assistance : The financial institutions. should provide adequate

and timely credit and technical assistance to small sectors at reasonable terms and

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conditions. It will help to motivate and inculcate entrepreneurial spirit in new class

of entrepreneurs.

3. Action against Bogus and Forged EDPs : The government should initiate coercine

action against bogus and forged institutions.

4. Emphasis on Research and Development : The institutions providing entrepreneur

development programmes should lay emphasis on research and development. The

modern techniques should be adopted and if needed, help and assistance should be

taken from the experts from developed countries.

5. State Assistance : Economic administration of the state should be improved and

made effective so that objectives of economic policies are achieved in the overall

interests of the country. Evils of monopoly in a few big entrepreneurs should be

checked and controlled. A general policy to encourage small entrepreneurs should be

framed. Business climate should be improved by the government by framing well

designed policies—fiscal, commercial, industrial or agriculture. This will benefit the

entrepreneurs in long way and facilitate healthy development of entrepreneurship.

6. Education System : Our education system should be changed comprehensively.

Instead of traditional education, the emphasis should be on entrepreneurship,

oriented education. The number of technical and professional education institutions

should be increased.

7. Provision of on the Job Training: There should be a provision for on the job

training in the professional and technical institutions in addition to the basic

theoretical education.

8. Proper Facility : The success of entrepreneurial development programmes

mainly depends upon the facility to trainers. Thus, good faculty should be hired from

reputed r.stitutions. For this services of teachers of universities, professional

institutions, engineering r.stitutions should be taken.

9. Duration of EDPs : Most of the entrepreneurial development programmes are

:onducted for a duration of 4 to 6 weeks which is not sufficient even for imparting

basic entrepreneurial training. Thus, the duration of these programmes should be

increased at least to 6 months so that the prospective entrepreneurs are in a position

to know various aspects of entrepreneurship in detail.

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10. Provision for Part Time EDPs : There may be people who want to establish

their own enterprises or self-employment but are not in a position to take part in

these programmes regularly. Part time EDPs should be conducted for such people.

The working people or students can take advantage of part time entrepreneurial

development programmes.

11. Development of Backward and Rural Areas : Industrial estates should be

established in backward and rural areas and basic infrastructural facilities should be

improved, so that the enterprises are established in such areas.

12. Long-term Financial and Industrial Policy : The state should form loiig-term

financial and industrial policy in order to achieve entrepreneur development. The tax

structure should be simplified in order to encourage entrepreneurs.

With some suggestions explained above, there can be revolutionary changes in

entrepreneur development. This is true that with the policy of globalisation and open

economy there have been improvements in entrepreneurship but the area is limited

to few towns and cities. By implementing these suggestions and improving

government machinery our country can also move forward towards industrialisation

and economic progress through entrepreneur development programmes.

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REQUIREMENT, AVAILABILITY AND ACCESS TO FINANCE,

MARKETING ASSISTANCE, TECHNOLOGY AND INDUSTRIAL

ACCOMMODATION

FINANCE FOR INNOVATIVE ENTREPRENEURSHIP

For the creation, survival and growth of innovative new ventures, access to finance

is essential. Scarcity of finance stops new ventures from investing in innovative

projects, improving their productivity, covering working capital requirement,

meeting market demand and financing their growth.

It has been inferred through various researches that access to finance is a key deter-

minant of entrepreneurship and clearly identifies a finance gap in many locations for

new and small firms involved in the early stages of innovation, especially in the

market for high risk capital.

MEANING AND NEED FOR ESTIMATING FUND REQUIREMENTS

Finance is the life blood of an enterprise. Finance to an enterprise is what blood to

human body. As human body cannot survive and function without blood. Similarly,

an enterprise, big or small, cannot survive and run without capital. Finance is one of

the important pre-requisites to start an enterprise. It is the finance which facilitates

an entrepreneur to bring together land, labour, machinery and raw material to

combine them to produce goods. The significance of finance in production is like a

lubricant to the process of grinding. The saying—"whoever has the gold makes the

rule" also underlines the very significane of finance for enterprises in particular and

industry in general. Many potentially successful enterprises fail because of under-

capitalisation. Therefore, it is necessary for every enterprise to clearly chalk out its

future financial requirements in the very beginning itself.

Thus, fund means that money or capital which is required for establsihment and

running of an enterprise. The decision taken by an entrepreneur well in advance

regarding future financial requirements is called financial planning..

Raising of Funds : Raising of funds with reference to an enterprise means arranging

or collecting funds for establishing, working and development of an enterprise. After

deciding about the establishment of a new project, necessary funds are needed, how

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much finance is required and what should be the capital structure—taking decisions

about these and the process of arranging them is called raising of funds.

Need for Estimating Fund Requirements: While planning financial requirements, an

enterprise needs both long-term and short-term funds. While estimating fund

requirements it is essential to pay attention on estimation of total financial

requirements and profit earning capacity of the business enterprise. Both over-

capitalisation and under-capitalisation should be avoided. This requires a

comprehensive study of total funds requirement. Estimation of funds requirement

will include the following :

1. Cost of fixed assets or fixed capital, such as land, buidling, plant machinery,

furniture and fittings, etc.

2. Requirements for current assets or working capital, such as raw material, stock,

bills recievables, credit sales and day-to-day expenses such as salaries, wages rent,

stationery, etc.

3. Promotion expenses including legal expenses.

4. Company organisation establishment expenses, i.e.. expenses on hiring services of

managers, experts, etc.

5. Cost of obtaining requisite finance, such as underwriting commission, brokerage,

etc

6. Cost of intangible assets, such as patents, purchase of goodwill, etc.

7. Expenses for strengthening business such as advertising, sales promotion, etc.

BUSINESS CAPITAL : IMPORTANCE AND NEED Capital is an important means

for growth. That part of money or wealth which is helpful in production is called

capital. According to Prof. Marshall—Except for free gifts of nature, capital includes

all those wealth which give income." Capital comprises of machines, raw material,

factory, building, etc. Capital may be of different form in different businesses but

whether a wealth is capital or not is dependent upon its objective. If the wealth

(properties) are utilised for earning money it will be capital otherwise not. It is

worthwhile to note that capital is a wealth but entire wealth cannot necessarily be

capital because entire wealth is not used for production.

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Although capital is not the basic means for production, it is often termed as means of

further production. The importance of capital can just be understood from the fact

that large scale production takes place with the help of machinery in modern time

and hence modern era is called capital era. Without sufficient capital, the success of

an enterprise in today's competitive world is just a dream. It is impossible to

undertake production process or rur. the enterprise without adequate capital. The

quantity of production and production capacit;. both are dependent upon capital. All

the resources and factors of production can be obtainec only from capital. The

payment of wages and arranging for sales all require capital. Thus capital is needed

right from establishment of an enteprise to its development, promotion and to its

end.

Economists are of the view that capital includes all those wealths (which are not fre

gifts of nature) which is produced by man and is used for producing more wealth.

"Capital is that property which is the product of past labour, but is used as a means

c' further production." —Fisher

"Capital is a part of that wealth of individuals or communities other than land, whic

is used to assist in the production of further wealth" —S. E. Thoma-

Thus, capital is that part of wealth, which is used for further production of wealth

Need for Business Capital : Business and Industrial units require two types capital:

(a) Long-term capital

(b) Short-term capital

Long-term capital is required for long-term assets like land, building, machinery anc

other fixed assets.

Short-term capital is needed for meeting day-to-day expenses like raw material,

purchase I of semi-finished and finished goods, and other expenses like freight,

wages, salaries. This is also called working capital. .

Besides these an organisation needs medium-term capital for its expansion aadji

development. Short-term capital is generally needed for one year, medium-term for

one v»l 10 years and long-term capital is needed for more than ten years.

TYPES OF BUSINESS FINANCE

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Finance is required at every stage of running of the enterprise. A business can smm

finance from :

• Owners of business, or

• Loans and advances from financial institutions.

The first type of capital is known as owned capital and second one as loan capital.

In addition to these two there is another type of capital which is earned by business

itself and is re-invested in business. This is known as 'Retained Profit' or 'Ploughing

Back of Profits'.

Every business needs long-term, medium-term and short-term finance. Hence, the

source and method of financing has to be determined on the basis of time. On the

basis of time finance can be divided into three types :

Types of Finance

Long-tern Medium-

term

Short-term

Shares, Debentures Financial-Institutions Retained Earnings

Bonds, Debentures, Public Deposits, Bank Loans Loans from Financial Institutions

Commercial Banks,

Trade Credits, Customer Advances

1. Long-term Finance : Long-term finance is required for acquiring fixed assets

like land, building, plant, machinery, etc. Company's expansion programmes also

require long-term finance. Any finance which is for a period of seven years or more

is long-term finance. Following are the soruces of long-term finance :

(a) By issue of share capital

(b) By issue of debentures

(c) Raising from financial institutions

(d) Ploughing back of profits of retained earnings.

2. Medium-term Finance : Medium-term finance is required for working capital of

the business. This finance is also required to pay back the price of assets acquired.

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Any finance which is for a period of two to seven years is termed as medium-term

finance. Following are the sources of medium-term finance : -

(a) Issue of bonds

(b) Debentures issued for a period of one to ten years

(c) Financial assistance from special financial institutions

(d) Public deposits

(e) Finance from commercial banks.

3. Short-term Finance : Short-term finance is required to meet day-to-day capital

requirements. Any finance which is for a period of one year or less is short-term

finance. Short-term finance can be raised from :

(a) Short-term bank loans from commerical banks which are for a period of less than

one year

(b) Public deposits (for less than one year)

(c) Advances from customers

(d) Bills recievables etc.

IMPORTANCE OF DIFFERENT TYPES OF FINANCE

The importance of different types of finance varies at different stages of business

development. In the initial stages, technology-driven high growth SMEs can obtain

it from entrepreneurs or from family and friends. Self financing is particularly

important in earlier stages since innovative entrepreneurs cannot overcome

information asymmetry and therefore seldom find any lender or investors, even for

potentially profitable projects. Seed Capital investment from informal private

investors may supplement the financing. In few cases financing may be

supplemented by seed financing funds and venture capitalists.

In the stage of expansion, SEMs generally require increasing amounts of equity for

maintaining Research Development and to expand marketing and^sales activities

and these amounts are raised through other sources such as initial public offerings on

stock exchanges.

Hypothesis For Policy Intervention in Support of Access to Finance

In the event of market failure there is a need for policy intervention for access to

finance for new and small innovative entrepreneur. Due to capital market

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imperfections, the profitable investments in innovative and entrepreneurial activities

are liquidity MM constrained which adversely affect Capital Market

Imperfections.

The innovative entrepreneurs face several difficulties which crop up from various A

sources. They typically lack the availability of collateral security and are involved in

innovation processes whose outcomes are uncertain. They deal with a public good

whose return on investment is not predictable and they own assets whose nature may

be intangible and difficult to evaluate. The smaller and younger the business, the

more opaque the information on its business performance and financial

consolidation will be.

POLICIES INFLUENCING ACCESS TO FINANCE IN THE CONTEXT OF

INNOVATIVE ENTREPRENEURSHIP

Policies related to access to finance in the context of innovative entrepreneurship can

be influenced by :

1. Debt Financing: Debt financing influences access to finance by guaranteeing part

of losses caused by the potential default of the borrower. Incentives for banks are

increased to promote SME lending. Access to-finance can also be influenced by

offering credit mediation to companies in case of a loan rejection. Credit mediators

bridge the gap between entrepreneurs and loan officers. This policy has been

recently experimented in France, Italy and Belgium. Subsidising loans through the

intermediation of a National Development Bank along with supporting alternative

types of debt finance, such as convertible loans and subordinated loans also

influence access to finance.

2. Venture Capital : Venture capital influences access to finance for innovative

entrepreneurship by creating public funds that directly invest in the start up firms, by

establishing public fund-of-funds that invest in private venture capital firms and by

promoting co-investment funds that use public money to match private investment.

3. Business Angels : Business Angels influence access to finance for innovative

entrepreneurship, by providing tax incentives to private individuals investing in

specified types of investments and businesses, by supporting angel association,

networks or groups, by promoting co-investment funds that use public money to

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match private investment and by offering training to investor so that they turn into

successful angel investor.

4. Private Source of Funding: Private source of funding plays an important role in

influencing access to finance for innovative entrepreneurship by setting the

framework conditions for new sources, such as crowd funding and establishing

bankruptcy regulations so that innovative entrepreneurs will be more willing to

invest in innovative businesses.

TYPES OF FUND REQUIREMKNT-As discussed previously, finance can be of

three types, iiz.. long-term, medium-term or short-term. Modern economists divide

financial requirements of business in two parts :

(i) Long-term or Fixed Capital, and

(ii) Short-term or Working Capital

We will discuss these two in detail here : Long-term or Fixed Capital

The money which is invested to acquire fixed assets is known as fixed or blocked

pital. Such capital remains in business or industry permanently and cannot be drawn

ilingly. This capital is used to purchase fixed assets. Fixed assets include land,

building, ant and machinery, patents and promotional expenses. In addition to this,

the fixed capital - also utilised for changing obsolete and old machinery, to purchase

new machinery under rxpansion programmes, extension of buildings, raising

minimum level of stock of raw material and stores, etc. The investment in such

assets is absolutely non-liquid. The sources invested in such assets remain in these

permanently. Such finance is called rmanent capital or long-term capital or fixed

capital or blocked capital.

According to Finney and Miller : "Fixed assets are assets of a relatively permanent

iture used in the operation of business and not intended for sale." Features of Fixed

Capital

(i) This capital is utilised for meeting long-term requirements.

(ii) This cannot be withdrawn from business as and when required. Need for Fixed

Capital : Fixed Capital is needed for the following :

(i) To purchase fixed assets.

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(ii) Promotional expenses, establishment expenses, expansion, extension and

development of present structure.

(hi) Renewals and renovations of fixed assets.

(iv) Research and development expenses.

(v) For fixed working capital.

(vi) Initial expenses or preliminary expenses.

Types of Fixed Capital: According to its investment in fixed assets, fixed capital is

f two types :

(i) Tangible Fixed Capital : The capital invested to purchase tangible assets like

ind, building, plant and machinery, etc.

(ii) Intangible Fixed Capital: The capital invested to acquire intangible assets like .

dwiil, patents, preliminary expenses, etc.

Factors Determining Fixed Capital Requirements: The fixed capital requirement

: an enterprise is dependent upon following factors :

1. Nature of Business : The manufacturing concerns which are capital intensive and

iblic utilities such as bridges, dams, etc., require huge amount of fixed capital. On

the

ier hand, trading concerns and concernes engaged in rendering personal services

need v small amount of fixed capital. Hence, the nature of .business is one of the

influencing :tors in fixed capital requirements.

2. Size of Business: Fixed Capital requirements in large scale units will be more

than .11 scale units. Concerns producing single product may require lesser fixed

capital than se producing more number of products.

3. Leasing Arrangement: If the fixed assets are acquired under leasing arrangement

: the fixed capital requirement will be less in comparison to those who purchase

fixed

4. Ancillary Units : If the business concern purchases some of the components from

ther units and themselves do only assembly work, then its fixed capital requirements

will

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5. Provision for Sub-Contract: An enterprise allowing others to produce essent

components for a product instead of producing all components itself and takes up

onjl assembling process will require lesser amount of fixed capital.

6. Presence of Peculiar Features : If some peculiar features like slow technology a;

changes in production process, availability of old equipments at cheaper rates, and

nioJ production capacity of old existing plants, are present in certain industries the

fixed capi J requirements are reduced to a considerable extent.

7. International Conditions : When the business is carried on international scaj

then more expansion plans are needed if the international conditions are favourable f

J sales promotion. Such programmes require more fixed capital. On the other hand,

if the-is international crisis with regard to sales, the companies have to postpone the

expansi plans and hence fixed capital requirements will be less.

8. Trends in the Economy: While determining fixed capital requirements, a

thorougl study of long run trends in the economy has to be undertaken. If the future

of economy anticipated to be bright, the entrepreneur can go ahead with expansion

programmes. The would require large amount of fixed capital.

9. Consumer's preferences : The establishment or expansion of a project is mainii

motivated by consumer's preferences. Thus, a clear analysis of consumer's

preferences J of great help in determining the fixed capital requirement of an

enterprise.

10. Production Process : If the production process is complex and the production A

to be carried on with the help of modern automatic devices, then definitely the fixed

capital requirements will be more in comparison to old and traditional techniques.

11. Over-valuation of Assets: If the promoters of the concern transfer their

propertied to the company at a high price or when other business organisation is

purchased at a highei price, then the fixed capital requirements will be more.

However, the determination of fixed capital is a function of personal judgement of

thai promotor or entrepreneur and the availability of finance. There is no precise tool

to determinJ the capital adequacy of the_ firm. Hence, the above mentioned factors

may enable tha promotor to decide about adequate amount of fixed capital to a

certain extent.

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Sources of Raising Fixed Capital: Long-term resources are needed to obtain fixe!

capital, which are :

(i) Ownership Capital

(ii) Borrowed Capital

(iii) Public Deposits

(iv) Ploughing Back of Profits

(These sources are discussed in detail in later part of this chapter)

II. Short-term or Working Capital

Meaning and Definitions : Working Capital means capital required for day-to-daJ

operations of an enterprise. Working capital is required for purchasing raw material

payment of wages, salaries, rent, advertisement expenses, etc. Such capital is

invested current assets such as cash, debtors, bills receivables, stock of goods or raw

material, Those assets change their form from time to time. Thus, working capital is

that part of assets of a concern which keep on changing their form from one to other.

But there is agreement on this definition. Some scholars view sum of current assets

as working capital while others regard it as excess of current assets over current

habilities (i.e., Workuat Capital = Current Assets - Current Liabilities

Definitions

1. "Working Capital means Current Assets." —Mead, Mellot and Field

2. "It has ordinarily been defined as excess of current assets over current liabilities."

-Gerstenberg

3. "The sum of current assets is the working capital of the business." —J. S. Mill

4. "Net working capital represents the amount of the current assets which would

remain if all the current liabilities were paid, assuming no loss or gain in converting

current assets into cash." —Kennedy and Mcmillan

Working Capital requirements will change from firm to firm and from time to time

depending upon the demand for goods. When the demand is more, larger amount of

working capital is required. Working Capital requirements are of short-term nature

and keep on fluctuating.

It is important to remember that the minimum amount of working capital is always

needed. Such part of working capital will be fixed capital.

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(i) Working capital keeps on changing its form.

(ii) It can be easily convertible into cash and that cash can again be convertible into

assets.

(iii) Requirements of working capital keeps on changing in different times and

situations.

(iv) Need for working capital is sometimes fixed and sometimes temporary. But

some amount, of working capital is always required.

Importance and Necessity of Working Capital : Business cannot run just by

arranging capital for fixed assets but arranging capital for current assets is also

important for the progress of the concern. Capital is required for purchase of raw

material, converting the raw material into finished products, selling and marketing

the finished product and selling goods on credit to customers. Thus, working capital

fulfils following needs :

(i) Purchase of raw material or for financing the purchase.

(ii) All processes involved in converting raw material into finished product, (i.e.,

wages, fuel and power, water and daily production expenses).

(hi) Arranging for sales or financial requirements for credit sale.

(iv) Meeting other expenses of office.

(v) To keep the concern a going concern.

Types of Working Capital : Working Capital can be divided on two bases :

(a) On the basis of concepts

(b) On the basis of necessities

(a) On the Basis of Concepts : On the basis of concepts working capital is divided

into two parts :

(i) Gross Working Capital: Gross Working Capital means sum of all current assets.

Current assets include Cash in hand and at bank, Sundry Debtors, Stock, Bills

Receivable, Prepaid expenses, Short-term investments, etc.

(ii) Net Working Capital : The excess of current assets over current liabilities is

known as Net Working Capital.

Mathematically,

Net Working Capital = Current Assets - Current Liabilities

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(b) On the Basis of Necessities : Working capital can be divided into two parts : (i)

Fixed or Regular Working Capital: That part of working capital which always

: mains invested in current assets for normal working of the enterprise. For example,

Minimum stock level, minimum finished stock level, minimum cash in hand or at

bank.

(ii) Variable or Seasonal Working Capital: That working capital which is required

to purchase more raw material and components depending upon seasonal variations

is called variable or seasonal working capital, e.g., demand for certain products is

more in festival season. So to meet that demand more raw material is needed to

produce more.

Factors Determining Working Capital Requirements : Requirement of working

capital depends upon a number of factors, such as proportion of cost of raw material,

labour cost, length of period of manufacture, nature of industry, etc. These factors

differ from industry to industry and firm to firm in the same industry. Following are

the important factors on which working capital requirements depend .

1. Proportion of Cost of Raw Material : Larger the proportion of cost of raw

materials in the total cost of production, the larger will be working capital

requirement. For example, in jewellery manufacturing industry, large amount of

working capital which has to be invested in the purchase of gold as compared to

manufacture of cold drinks where the cost of raw material will be very less.

2. Cost of Labour : In case of labour intensive process of production large number

of workers will be required. Hence a large amount of working capital will be needed

to pay wages to the workers. On the other hand in capital intensive industries more

fixed capital is needed in comparison to working capital.

3. Length of Manufacture : Longer the time for manufacture of goods the larger

will be working capital requirement, becasue capital will remain invested till the

goods are ready for sale. For example, in a ship building industry it takes a long time

(3 to 5 years) to build a ship. The working capital remains blocked during the period

of manufacture. On the contrary, in case of bakery industry the products are ready

overnight and sold next day. Hence, a small amount of working capital will be

needed in this case.

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4. Sales Turnover : Sales turnover means the speed with which goods produced are

sold. Larger the sales turnover, the larger will be the speed of recovery of working

capital invested in the production of goods. As in example of jewellery manufacture,

the jewellery may remain in show case before it attracts the prospective customer.

As such the working capital will remain blocked in the stock of jewellery. On the

other hand, in case of bakery, the bread will be sold in a day or two. Hence, a small

amount of working capital will be required.

5. Terms of Purchase and Sales : If the terms of purchase and sales are favourable

lesser amount of working capital is needed and vice versa. In case the purchases are

on credit and sales are on cash, the payment for purchases can be made when goods

are sold. In such case no or very little working capital will be required. But on the

other hand, if the conditions are reverse i.e., purchases are on cash and sales are on

credit, double amount of working capital will be required—first, to purchase goods

or raw material and second, to give credit to the buyer. In this cases, the entire

working capital will be blocked till the amount of sales is realised.

6. Cash Requirements : If the cash needed for every day operations is large, the

larger will be the working capital. A concern requiring large cash for payment of

salaries, wages, rent, taxes, advertisement, etc., will require more working capital

and vice versa.

7. Seasonal Variation : In case of seasonal industries, such as woollen garments or

sugar industries the main production takes place in a particular season. In such

industries, working capital requirement will be more in the season of production and

little or less in off seasons.

8. Tax Liability : Concerns having high tax liability will have to make provisions

for taxation and hence working capital requirements will be more.

9. Volume of Purchase : If the raw material is purchased in advance for the whole

year, more working capital wil be needed but if it is purchased from time to time as

per requirements, lesser amount of working capital will be needed.

10. Rate of Development of Business: If the rate of development of business is

slow, more working capital will be required to make it faster and vice versa.

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11. Business Cycles : Working capital requirements are also affected by business

cycles. In normal situations less working capital is sufficient to meet business

requirements. During general prospering condition (boom) the price of raw material

increases in companies to prices of finished product and thus business requires more

working capital to purchase raw material but at the time of depression business

activity slews down and prices of raw material falls hence less amount is needed as

working capital.

12. Dividend Policy : Dividend policy of a concern is also an important factor in

determining working capital requirements. If a large part of dividend is given in cash

to the shareholders more working capital is required. On the other hand, if the

dividend is given in the form of bonus instead of cash, working capital requirements

will be less.

Sources of Working Capital : Following are the main sources of working capital:

(i) Shares, (ii) Debentures, (hi) Short-term loans from financial institution, (iv)

Ploughing back of profits, (v) Public Deposits, (vi) Loans from banks.

(Sources of working capital are discussed later in this chapter) SOURCES OF

RAISING FUNDS/FINANCE In a business enterprise there are mainly two sources

of raising funds:

1. Owned Capital : Owned capital means capital contributed by owners or share-

holders and the ploughing back of profits. This is a permanent source of finance for

a company. It provides risk capital to a business. Such capital is raised to meet long-

term requirements of a business. Following are its main sources :

(i) By Issue of Shares

(ii) Ploughing Back of Profits.

2. Borrowed Capital: Capital raised by issue of debentures and by raising long-term

and short-term loans is known as borrowed capital. This is a temproary source of

finance for a business. Interest is paid on such capital at regular intervals. Those who

provide loans

finance, do not have any control over the business. Its main sources are :

(i) Issue of Debentures

(ii) Public Deposits and Loans (hi) Loans from Banks

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(iv) Loans from Specialised Financial Institutions

(v) Loan from Investment Institutions.

Issue of Shares : The Capital of the company is divided in units or parts of small :

nomination, each such part is known as share. For example, if the capital of the

company ? 10 lakh divided into 10,000 shares, the value of each share will be ? 100.

According to Companies Act, 1956, Sec 2 (46), "Share means share in the share

mpital of the company and includes stock, except where distinction between share

and stock expressed or implied."

In the words of Lord Lindley, "The proportion of capital to which each member is

''itled is the share."

A company can issue different types of shares to attract different type of investors, -

e may be (i) Equity Shares, and (ii) Preference Shares.

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SBPD Publications Entrepreneurship

(i) Equity Shares : The Company Act has negatively defined an equity share.

Accordingly, a share which is not a preference share is called equity- share. A

preference share is defined as share which has preferential rights :

(i) as to the payment of dividend in preference to other shareholders.

(ii) as to the return of capital in preference to other shareholders in case of winding

Up of the company.

Equity share is also known as ordinary share. Equity shareholders enjoy voting

rights and are the real owners of the company and the entire management vests in

them. They can get unlimited dividend in case company earns a good amount of

profits. However, they bear the risk of even loosing capital in case the company is

unable to earn profits. They also enjoy the benefit of capital appreciation as the

value of share goes on increasing with increasing dividend. In case the company is

not in a position to pay good dividend the value of equity shares may fall below their

face value. Due to the risky nature, equity shares capital is also known as/Risk

Capital' or 'Venture Capital.'

Merits of Equity Share Capital :

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(i) It provides Jong-term capital which-is repayable only when the company goes

into liquidation.

(ii) It provides 'risk capital' or 'venture capital.'

(iii) It does not impose any burden on the company as it is not obligatory to pay

dividend.

(iv) It does not create any charge on assets of the company. As such the company

can raise loans on the security of its assets.

(v) The company who has sufficient equity capital can get loans easily.

Dermerits of Equity Shares :

(i) It may lead to over-capitalisation as surplus funds cannot be returned. In such

cases these funds may remain idle or under-utilised in the absence of investment

opportunities.

(ii) It may lead to speculation and inside trading in the shares of the company.

(iii) Equity shareholders may adopt questionable means to gain control of

management of the company.

(iv) In case only equity shares are issued, the company may not be in a position to

take the advantage of trading on equity, i.e., it cannot raise the rate of dividend on

equity shares by issuing interest bearing securities.

(v) Cost of raising capital by issuing equity shares is higher than rasing funds

through preference shares, debentures, etc.

(ii) Preference Shares: Preference shares are those shares, which have preferential

rights :

(i) regarding payment of dividend in preference to other shareholders, and

(ii) regarding return of capital in preference to other shareholders in case company

goes into liquidation.

The rate of dividend on preference shares is fixed. However participating preference

shares have a further right to dividend after dividend at a certain rate has been paid

to the equity shareholders. They do not have voting rights u

(i) their dividends are in arrear, or

(ii) their interests are affected.

MARKET ASSISTANCE FOR INNOVATIVE ENTREPRENEURSHIP

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Market development plays a major role for innovative entrepreneurship because

market : pportunities ultimately determine the conditions that lead to success or

failure of businesses.

Innovation can be fostered by competition by giving firms an incentive to be more

effective. Barriers to market entry are the major hurdles for innovative

entrepreneurs. Moreover, accessibility to domestic and foreign markets can facilitate

the acquisition of foreign technologies which will lead to the expansion of markets

of the enterprises and also I contribute to improved knowledge spillovers.

Competition would not benefit innovation if the innovators fail to recover the costs

of I *.heir investments in innovation.

In innovative entrepreneurship, markets for technology also play a critical role as

they I allow new ventures to get access to technologies that might be too time

consuming and too I expensive.

It is generally observed that smaller innovative companies have fewer internal

capabilities to develop in-house technologies and depend more on external linkages.

Therefore market for technology might be of highest value for smaller innovative

companies.

Public procurement can be particularly influential if set up specifically to support

innovative entrepreneurs. However the impact of competition on innovative

entrepreneurship is unclear. There is still a lack of consensus on the import of

competition on innovation. POLICIES INFLUENCING MARKET

DEVELOPMENT AND ACCESS IN THE CONTEXT OF INNOVATIVE

ENTREPRENEURSHIP

1. State of Competition : State of competition influences market development and

Its accessibility in the context of innovative entrepreneurship by assessing the direct

and linintended impacts of rules, regulations and policies on competition. It also

influences fcarket development by enabling businesses to benefit from their

innovation through an

APPROPRIATE intellectual property right system and by further improving the

competition policy framework through network policies.

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2. Access to Foreign and Domestic Markets : Access to foreign and domestic tr

arkets can be influenced by providing targetted support programmes to selected

innovative

I businesses and by reducing tariff and non-tariff barriers to provide domestic firms

with Ipsier access to foreign advanced technologies and knowledge. Providing

incentives to Ktract foreign firms R & U and innovation and encouraging knowledge

spillover also ^tfluence market development in the context of innovative

entrepreneurship.

3. Public Procurement for Innovation: Public procurement for innovation

influences parket development in the context to innovative entrepreneurship by

developing expertise ptnpetencies within the public administration to design and

monitor innovation. Oriented

pr-uirement, evaluating effectively the effects of public procurement on innovation

and pducing barriers for SMEs in assessing public procurement.

4. Markets for Technology : Markets for Technology influence the development of

crarket by raising companies awareness about strategic opportunities offered by

markets

■ - technology and establishing standard and transparent methods for valuing

patents. The fcoport of trading mechanism that facilitates the match between supply

and demand for hnologies such as licensing markets and patent auction houses also

influence the market ^pvelopment in the context of innovative entrepreneurship.

MARKET ASSESSMENT The demand of products or services and the supply,

apart from such factors, depends m-- various other factors, e.g. .quality of product,

source of supply and tools of distribution. While assessing a market an entrepreneur

must take care of the following things :

(1) Demand : The estimate of the demand must be determined after the produr.

identification. While forming an estimate of the demand, the size of the market or

the area should be taken care of in which the product is to be sold. The merchandise,

whether tc be sold in the local market or in the national or international market,

which is worth-considering. Not only this, but this is also to be considered the

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identity of prospective buyers, their preference and interests and also with regard to

the variables.

(2) Supply and Competition : The aspect of supply of the merchandise is of a

paramount importance at the time of market-assessment. Supply refers to the

replenishmen: of the goods from all resources. Even the imminent supply of goods

and its resources shoulc also be taken care of. If the demand of a product is seasonal

its production should be monitored accordingly. The consideration of demand and

supply should always be kept in mind. Generally, there is always a competition in

terms of supply of almost of all the products, but a docile entrepreneur is supposed

to be watchful and efficient in ensuring the supply of his goods, in having the

demand increased and also in streamlining the financial status and all these factors

ought to be taken care of.

(3) Cost and Price of the Product : As already indicated that in determining the

identity of a product, its cost is a major factor. On the basis of the cost of a product

the price is determined and this factor must be viewed in wake of the prices of other

competitive products.

(4) Project Innovation and Change : To facilitate the process of market analysis it

becomes essential to look for innovative changes and to study the scope which is the

job of an entrepreneur. It is also imperative to understand the technical advantages of

such innovative change and its impact on the product reliability cost and its price.

Factors Affecting Market Assessment

The exterior environment of a company can be categorised as follows :

(1) Micro Environment: It refers to the strength of a company's product which can

influence its customers. Though these strengths are external yet do affect the

marketing strategy of a company. These peculiarities include the suppliers and the

mode of supply, competitors, consumers and the public etc. Generally, these factors

are uncontrollable but as compared to the macro factors, these micro, ones are more

effective.

(2) Suppliers: In order to strengthen the products or the services and their rendering,

a company has to look upon various aspects. The suppliers of the goods or the

services are known as the Kelson of the company who are directly responsible for

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the success and failure. The marketing people or representatives are not related to

the suppliers. However, during the shortage of the goods worries them too. The

success of the marketing system is attributed to adequate availability and good

quality of the merchandise. More the supply more the reliability. There the supply

can affect the marketing strategy. The marketing personnel must take care of the

goods availability. The goods inadequacy or the delayed supply can jeopardise the

sales which can result in the damage to the company's reputation The marketing

managers should also he vigilant with regard to the prices of the supplier-The best

suppliers must be prioritised.

(3) Marketing Intermediaries : They are the people or an organisation which a:

independent who can help a company, enhance its 1 ng a direct senic to the company

and also ensure a quick supply to the consumers. These intermediaries an of two

kinds : (i). Wholesalers and (ii) Retailers. Both these intermediaries always assist the

company in increasing its sales and finding new clientele. Sometimes these

intermediaries are also called re-salers.

(4) Competitors: In the true marketing sense a successful company should be

customer-oriented. It should ever be an endeavour to be considerate to the

customer's aspirations and their needs and provide better than its competitors. At

times the company's decisions not only influence the customers rather affect the

competitor's strategies also. As a result, the marketing forces keeping into account

the competitive climate, the durability and reliability of the products, marketing

channels and prices etc., in terms of managing the strategy.

Sellers may face the following three competitive situations :

(a) Substitute Product : Such a competition takes place only when a product gets

replaced by an another product. For instance, in case of transportation, goods-train

has a competition with road or air transportation when the price of a particular

product is increased, the prices of all other rival products also look up.

(b) Similar Product : When various competitors have the similar products, as in

electrical appliances i.e., BPL, Onida, Voltas and Soni etc., the manifestation of the

competition is obviously seen.

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(c) Purchases of Customers : The identical competition is found in all kinds of

organisations. Each company does face more or less competitions e.g., like Amitabh

Bacchan's dining in some hotel or going on a trip to some zoo.

Market competition is a symbol of success or failure of a product. The marketing

people must remain vigilant to the competitor's strategy. When new products are

introduced to the market their popularity, demand and prices remain low and as

such, the competitive strategy should be formulated accordingly. All the rivals must

explore their own strategies which differ from one company to the other. The large

companies resort to different kinds of strategy and take into account the following

factors while determining their modus operandi : (i) Strategy of a company and its

potential in terms of financial resources, objectives and profitability, (ii) Division of

limited resources on the basis of opportunities, (hi) The marketing personnels have

to take some of the important decisions, e.g., product, price, distribution and sales

price as a result, a company can assert its supremacy over its rival companies.

(5) Customer : Each company has to categorise its customers into following five

groups :

(a) Consumer Markets: are those customers who buy the products for their

personal use.

(b) Industrial Markets : refer to those organisations which buy the products or the

services for using them in their production processes in future and not for the

present.

(c) Government Markets : This category includes the government offices and those

agencies who sell the merchandise to those who need them after purchasing.

(d) Re-seller Markets : This category consists of those people who first buy the

merchandise or only to sell them for earning profit. They can be either wholesalers

or retailers.

(e) International Market : Even the individuals or the organisations can also be

customers and such buyers are settled abroad out of which consumers, producers, re-

sellers or the government can also be the buyers.

(6) Public : Public implies a community of the people whose present and future

depends on the existence of a company who buy its products to sell and thus, extend

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all the assistance to the company. According to Kotler and Armstrong, there are five

categories of public which are as follows :

(a) Financial Public : This category includes banks, investment agencies and such

agents who become the financial resources of a company

(b) Media Public : These are the people who manage to promote the news through

media, newspapers, magazines, radio, T.V. etc. are included in this category.

(c) Government Public : A company must concentrate on the government policies.

The marketing team should remain in contact with the legal experts at times only to

ensure the safety of the merchandise, safety of advertisements and in other matters

also.

(d) Citizen Action Public: The marketing decisions of the company are

communicated to the consumer federation or the minority groups and this job of

connecting public to the company is performed by the company's public department.

(e) Local Public: Each company is in contact with the local public as neighbours

and relatives and social organisations etc.

MARKETING ENVIRONMENT Meaning and Definitions

Generally, the market activities are carried on in a particular environment. While

performing such activities, it becomes very important to conduct a research on

market environment. Marketing mixing also requires a specific environment. All the

factors of market environment are inadequate for market management. After a very

careful study of the market environment market strategy should be formulated.

Market process gets affected by various factors prevalent in very organisations

which can be termed as controllable and uncontrollable factors and that immensely

influence the business. The marketing department must act within the purview of

such factors.

Here are some of the important definitions of the market environment :

(1) "A company's marketing environment consists of the factors and forces outside

marketing that affect marketing management's ability to develop and maintain

successful transactions with its target customers." -Kotler and Armstrong

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(2) "Marketing environment in which is external to the marketing management

function, largely uncontrollable, potentially relevant to marketing decision-making

and changing and constraining in nature" . -Cravens and Others

Conclusion : By marketing environment we mean the factors and forces of

marketing working outside and affect marketing management's ability to develop

and maintain successful transactions with its target customers. _

DEMAND FORECASTING

Prior to understanding 'What is Demand Forecasting ?' it is important to know about

demand. Generally, it is the public desire to buy a product or services and its

capacity to buy, can be termed as 'demand'. In other words, when a customer is

prepared to buy some product/services, he is anxious to buy it at any cost, it can be

said that the product is in demand. When we have this definition in mind, all the

prospective customers who have desire and potential to buy a merchandise/services

it is called a 'total market'. It is agreeable and admissible that each unit has its own

area of operation the demand is defined. On the basis of this fact, Phillip Kotler has

clearly defined Demand Forecasting which goes as, "Market demand for a product is

the total volumes that would be bought by n defined customer group in a defined

geographical area in a defined time period in a defiiud marketing environment

under a defined marketing programme."

If we evaluate the above given definition, the total quantity, the customer

community the geographical area, time limit and the marketing climate, etc. are the

subjects of study prior to determining the demand forecast and this is known as

'Demand Forecasting', and this type of analysis or presumption which is very

essential for a company to enable it to ensure production in time and the various

resources of production i.e.. raw material, tools and machinery, labour and building,

etc., can be well supervised in advance. The demand forecasting is always helpful in

forming an estimate with regard to the demand and to plan the strategy accordingly.

In fact, demand forecasting also helps in planning the strategy. It also helps the

management in lessening its dependance on opportunities. From the industrial point

of view, the demand forecasting is widely prevalent in the developed countries

where the terms of demand are uncertain than terms of supply, whereas in

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developing countries the situation is the other way round. In these countries the

exorbitant prices and the black marketing adversely affect the supply. In the country

like India where the supply forecast is more important than the demand-forecast but

due to the concession in the industrial sector and the liberalisation, the conditions are

also changing here. In such areas where the investment is an intense factor but in

other areas the competition is widespread. In such areas supply always exceeds the

demand as a result the producers in order to establish their markets continue to

remain engaged in the industrial battle. Therefore, in India, the importance of the

demand-forecasting is getting prominence.

Factors involved in Demand Forecasting

The following six factors are attributed to demand forecasting :

(1) Length of Forecasting : It is further split into the following sub-factors :

(a) Short-term Forecasting : The maximum span in short-term forecasting is 12

months, which is considered adequate for determining the sales volume, inventory

control, production level, budgeting and the capital flow, etc.

(b) Medium-term Forecasting : The span in this regard ranges from one to two years

for ensuring discipline-level, operational level and the budgetary control over the

expenditure, etc.

(c) Long-term Forecasting : These long-term forecasts vary from three years to ten

years are considered to be adequate for capital investment-expenditure, employment

requirements, financial needs, needs of the raw material and research and

development in terms of their size and areas, etc. However longer the span more the

uncertainties.

(2) Levels of Forecasting : Levels of forecasting can be adopted at three levels :

(a) Micro-level Forecasting: It is related to all the business conditions in the

economic-management which is strictly in accordance with the determined standards

of industrial production and national income and expenditure.

(b) Firm-level Forecasting: It is the most significant from the management's point of

view.

(c) Industry-level Forecasting : It is determined and established by various

federations.

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(3) Classification of Products fit is essential to classify the products as the

productive and the consumerable items. An economic survey or analysis determines

their demands separately which itself is an indication of their respective demands.

(4) General or Specific Forecasts : Should a forecast be uniform and accurate and

precise? One firm can find it useful but on the basis of objective forecast or sales

area forecast it can be separately determined.

(5) Problems and Methods of Forecasting : Problems and methods of forecasting are

different in case of old and new products. The sales trend of the old and the existing

products is already known but in case of the new products the trend of the sales can

be ascertained on the basis of certain factors.

(6) Special Factors : To conclude while forecasting the demand and sales of all the

products/services the peculiarities- of the each market must be carefully taken into

consideration. The nature of competition, the complexity of the uncertain

environment,

incalculable risk, the oral In the female-related pre

Joel Dean h .

(i) To form an eatai

ting, etc., are the factors worth-considering, ors are of utmost importance.

G FOR NEW PRODUCTS

(i) On the demand forecasting for new products: lucts against the demand of the

existing and

(ii) To make aa analysis of the new product in terms of its demand in parallel to the

existing product.'services in form of a substitute,

(iii) On the basis of the uplooking trend of the existing product a forecast for the new

product can be determined.

(iv) On the basis of sales and type of the product and obtaining informations from

the buyers, the demand forecast can be determined.

(v) To launch a new product for sale through the multi-shop complexes; and the

postal-trade system a demand forecast can be determined in addition to floating the

product in the multi-variety market.

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(vi) To make a survey of the newly launched products through the company's sales

representative and with their help the reaction and response of the consumers is to be

ascertained and the company's representatives after exploring the consumer's needs

and preferences can give the useful informations to the company to help it determine

the demand forecastfor the newly-launched products.

MARKETING CONCEPT Meaning : Broadly speaking by 'Marketing Concept'

we mean the sale and purchase

of a product which bears the stamp of the authority and also in terms of price-fixing

of the commodities but the term 'Marketing' is so vast that starts right from

imagining about the process of production and continues even after the sales and this

phenomenon is an unending one which takes place even prior to research work,

product planning, determining of the prices, determining of the modes of marketing

communication and product distribution system, service-after-sales and obtaining

relevant information are the activities which are incorporated into Marketing.

Therefore, the marketing activities ever -concept can be divided

Service after sales

Consumer Research

Product Planninf

Marketing Communication

Price-Fixing

Deciding upon Mode of Distribution

Marketing Cycle

remain in force which keep revolving around one another. Marke into two categories

: (1) Traditional or Old Concept of Marketir Marketing.

(I) Traditional or Old Concept of Marketing : The

believe in traditional marketing concepts :

1. According to Prof. Pylle, "Marketing includes both sal

2. In the opinion of Edward and David, "Marketing is an help of which the

products or services are exchanged and also th

3. As per the opinion of Converse, Huegy and Mitchell. - of Economics in which

the creation of the location, time and the i for creating clientele."

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_ New Concept of given by those who purchase activities." manic process with the

prices are determined." beting is that constituent fry of rights are studied

Conclusion : All the above-cited definitions articulated the traditional marketing

concept because :

(1) It refers only to sale and purchase whereas, in fact, the process of marketing

begins prior to production which is ensured in accordance with the desires and

demand of the consumers.

(2) After the sales of the merchandise no job is done whereas in order to satisfy and

please the customers there is a provision of service-after-sale e.g., assuring

guarantee, repair-facility and exchange facility in case of a product-disapproval etc.

(3) As per the traditional market concept, the consumer's preferences are not worth-

considering but more emphasis is laid down on the production, irrespective of the

fact whether or not the customers get satisfied. All such definitions are the product-

oriented.

(4) In the traditional marketing concept the consumer welfare and social

responsibilities are violated, whereas today more emphasis is accorded to consumer

welfare, benefits and satisfaction.

(II) New Concept of Marketing : New Concept of Marketing goes as follows :

(1) According to Prof. Paul Mazaur, "Marketingprovides the society a life-

standard."

(2) Prof. McCarthy opines, "The need of Organising the product planning in

conformity with the consumer's aspirations and the response of the traders on this

account, is called 'Marketing'."

(3) In the opinion of Prof. Stanton, "Marketing refers to the overall system of

mutual business activities which could provide a sense of satisfaction to the

consumers by answering their expectations and needs from the products/services,

planning on the subject of commoditie I services, price fixing, changes to be brought

about, etc., for fostering the marketing."

(4) As stated by Cundiff, Still and Govoni, "Marketing is an activity of the

management which ensures production in view of the market demand and is

approved of by the authority I owners."

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Conclusion : All the above-given definitions envisage the new marketing concept

for tne following reasons :

(1) Accordingly, the maximum attention is accorded to the customer-satisfaction in

absence of which the chances of profitability are bleak and moreover no longer can

the business survive.

(2) New-marketing concept envisages a provision of raising the life-style and once

this level is maintained, it must not see decline from that point.

(3) The production of merchandise here is subjected to the consumer's expectations

and aspirations.

(4) All the activities prior even to production, are incorporated into the term

'Marketing' which continue even after the sales targets are accomplished.

(5) The business is accountable to customer's welfare and social liabilities, which are

of the paramount importance.

Therefore, an inference is arrived at that the implications of'Marketing' are

multipronged which start from the process of production to consumption taking the

consumers expectations into consideration and raising the public standard of living

etc. and earn proper profit.

NATURE AND SCOPE OF MARKETING

All the activities conducted by an entrepreneur right from the production stage unto

the consumer, fall under the nature and scope of marketing.

Prior to the operation of production, an entrepreneur tries to ascertain the

preferences of the consumer in terms of design, colour, shape or size, its price-range,

its weight and measurement and its packing etc. Then follows the production. The

price is determined. Till the time it reaches the customer the distribution system is

decided upon and in order to acquaint the consumer to the merchandise

advertisement and other sales promotion activities are taken up for consideration and

after the sales, the service-after-sale is introduced. As such, the marketing operation

never comes to an end. The Nature and Scope of Marketing is explained as

following :

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(1) Product-Planning : The producer decides, at the time of product planning in

terms of the shape, colour, size, design, packaging, price, the scope of production,

label, trademark and brand etc.

(2) Determination of Distribution Channels : The producer, on the basis of his

financial potential, determines the mode of distribution and the nature of

merchandise also affects the mode of distribution. He has also to take decision while

appointing wholesalers, retailers, company's representatives, travelling sales persons,

etc., and also the rate of remuneration and other facilities.

TECHNOLOGY FOR INNOVATIVE ENTREPRENEURSHIP I. Choice of

Technology

The success of any enterprise.is attributed to its chosen production technology and

used process. Every enterprise exploits the technology to transform its input into

output. In order to achieve its objectives, he gathers the entire paraphernalia in terms

of equipments, technical and mechanical know-how and the experienced team

members and involve them into a kind of structure or some framework for some

operational activities. As such, an entrepreneur has to choose technique and a

process which is a significant task. It is expected of an entrepreneur to take this

decision prior to the actual production process. By taking a prior decision in terms of

production technique and process, he must study the some aspects with regard to the

production of various merchandise and the technical changes taking place in the

market and on the basis of such observations he should determine his strategies with

regard to the production techniques. This would help the entrepreneur in reducing

the production cost and improve upon capacity to combat competition. Choice of

technology becomes very important for a quick development of the business.

Therefore, an entrepreneur must be exceedingly careful in his decision with regard

to the choice of technology. In fact, it is technology that predominates in

accelerating the rate of development, investment structure, cost factor and the nature

of price, etc. If the entrepreneur's choice falters somehow, in that case not only

planning gets jeopardised rather a mistrust towards the planning would create. As

such the impetus of the economic growth and the progress of the enterprise, all

depends on the choice of technology. Oftenly, in a developing nation there are

193

abundant human resources but the capital sources are limited or lacking. In that case,

the rate of economic growth becomes a challenge to be streamlined that gives way to

the question how to. accelerate the rate of development. There are several

alternatives in this regard-first, labour-intensive or capital-intensive techniques and

their choice, agriculture and industry, light and heavy industry, etc. Eventually the

decision in terms of labour-oriented or capital- oriented and with an intent to

escalate the growth, need to be taken. Even, in that case, in the developing nations

such a technique is to be used in which the human resources and the physical ones

be exploited to the optimum level. Besides in the form of a solution to this problem

optimum production at the minimum of cost need to be ensured. On the contrary, the

developed nations would evolve such a technique by which the available capital and

the physical resources are to be utilised to the optimum level because the human

resources or the strength remains in wanting.

It becomes evident here that where there is the want of capital as compared to the

labour, in that case labour-intensive technique tends to be more important and in

case of the sufficient capital with lesser labour-capital-intensive technique is more

preferable.

II. Concept of Technology

Technology implies change of its sources-skill, tactfulness, equipment into

production by organisation. According to Galbraith, "Technology is used for

accomplishing the business activities by exploiting the scientific methods and other

organising skill and for acquiring this knowledge, can be defined in this way."

According to the aforesaid definition it can be inferred that technology is a method

to be used for concluding an activity and solving the problems in relation to the

products or sendees. Technology is related to the product design, techniques, quality

assured products, human resources development, management strategies and such

relevant elements.

III. Need for Technology

Technology is essential due to the following reasons :

(1) The technological standard is essential for being an indicator of the national

economic growth.

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(2) With the help of technology an improvement can be brought about in terms of

labour, capital and other factors with regard to the production.

(3) Technology is also imperative for economic growth and its technical

specification.

(4) Technology is an integral source or a means of bringing about innovation for

changing the production to consolidate the captial and to upgrade the machinery and

infrastructure.

(5) It is instrumental in obtaining and exploiting the natural resources for the

purpose of their optimum utility.

(6) By means of technology, new skills, new sources of production, and methods,

novel and the latest uses of the raw material and the adequate use and new

experimental devices of machines and equipments can be acquired.

(7) Technology enables us to strengthen the manpower and its coordinate use with

the natural and geographical resources.

IV. Types of Techniques

Generally, these techniques involve two categories :

(I) Labour-intensive Technique, (II) Capital-intensive Technique.

(I) Labour-intensive Technique: It refers to the sufficient amount of labour and the

meagre amount of capital to be exploited. As per Prof. Myint, "Labour-intensive

techniques are those where there is more demand of labour against one unit of the

capital." It regards both the human skill and capital availability equally significant.

Advantages of Labour-intensive Technique : Following are the main advantages

of this technique :

(1) Decentralised Production System : By means of the labour-intensive technique

the medium scale enterprises are encouraged by efficiently controlling the

shortcomings of the production factors. This system ensures the society to move

ahead towards the decentralised economic system where the social justice is the

main objective of the governance.

(2) Creation of Economic and Social Endowment : With the help of it a lesser

expenditure is to be incurred on economic and social problems. The labour-intensive

industry oftenly exists in villages and rural areas which involve a less expenditure on

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roads, transportation, social amenities, labour colonies and the basic privileges or

amenities. Thus, the money saved in this way is invested on additional development.

(3) Increase in Employment Opportunities : The developing nations continue to

encounter the menace of the human strength and the want of capital. There always

exists

the lesser finance-labour ratio. Under such circumstance, they ought to give priority

to the labour-strength and by saving finances they should invest on more profitable

investment. As such the labour-intensive technique would give rise to the

employment opportunities.

(4) Higher Level of Production : The labour-intensive techniques ensure a high level

of production by exploiting the indigeneous sources since the labour is available at a

lesser cost. Therefore, the production cost per unit is less. In fact, in the developing

economic conditions as in India, social value of labour is relatively lower than that

of the capital and this is the right utility of the available sources in the country.

(5) Effective Utilization of Capital : In the developing economy the capital is a

meagre resource. By labour-intensive techniques the meagre capital resources can be

earmarked for other uses. The consumer product enterprises can make an optimum

use of the human potential and thus, by saving the capital sources, they can divert

this finance on other profitable activities.

(6) Distribution of Income : It helps raising the level of income of the low income

group of the workers, more than it is expected, and by means of it a large group of

workers happen to get employment by virtue of social welfare.

(7) Saving of Foreign Exchange : The local and indigenous sources are exploited in

this technique. There may not be required any foreign equipment and machine. The

rural industrial units use the ordinary equipments and machines which are easily

available in the country.

Limitations of Labour-intensive Technique : The various limitations of labour-

intensive technique are as follows :

(1) The expansion or growth of the capital is limited.

(2) They are fixed but ephemeral by nature.

(3) These techniques are inadequate for development of human skill.

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(II) Capital-intensive Technique : It may be defined as the technique wherein the

desired and maximum capital is used but the amount or force of labour is meagre. In

this technique there is more capital involved in proportion to production per unit.

Wheras in labour-intensive technique it is other way round. As such in capital-

intensive technique more emphasis is laid on technical and mechanical production.

Advantages of Capital-intensive Technique: Following are the advantages of this

technique :

(1) Latest Production System : This technique is a source of encouragement to the

latest production system that ensures the optimum production at lower cost. The

material is available at lesser cost for society.

(2) Rapid Economic Development: It ensures an optimum amount of profit to the

entrepreneurs and their saving capacity gets consolidated. More profitability implies

more investment and economic growth.

(3) Higher Level of Production : It enhances labour productivity. According to Prof.

Hervman, "Capital-intensive technique enhances the labour efficiency' and skill. The

improving labour productivity is a testimony of economic growth because it

facilitates the feasibility of the higher rate of capital formation."

(4) Strategic Effect: The capital-intensive techniques have a tremendous impact on

the process of ecomomic development. Prof. Herman states that, "When the

government happens to instal a hydro-electric power station or a steel plant mi

investment it can start several labour-intensive projects yet it cor it till completion."

(5) Increase in Employment Opportunities : Higher the development rate, more

are the employment opportunities. The importance of the adequacy of manual or

manpower in the long term is a temporary condition. The capital-intensive technique

leads to the development of the industrial infrastructure and the industrial growth

which requires a maximum manpower. As per Prof. Baran, "The planning authority

should understand that prior to the middle of the life span of a project, the need of

the manpower tends to be a weaker factor against expectation." Therefore the

capital-intensive techniques offer to the society greater employment opportunities.

Limitations of Capital-intensive Technique : The various limitations of capital-

intensive technique are as follows :

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(1) Due to this technique the society is divided into two categories : haves and have

nots.

(2) This technique involves a great deal of financial investment which is beyond the

capacity of the developing countries.

(3) It tends to exploit both the manpower and the consumers.

(4) It tends to ignore the balanced development of the region.

(5) It tends to encourage the adverse use of capital sources.

V. Types of Production Techniques

Following are the categorised techniques of production, according to Wood Ward :

(1) Mass Production and Large Batch Technology : Under this technology, there

involves a mass production. This technology fs used in manufacturing the vehicles

by Maruti Udyog Ltd. and the Suzuki Motor Cars.

(2) Unit or Small Batch Technology : Under this technology the production is

initiated on the consumer's demand or the manufacturing/production is undertaken

by the experts technicians in limited quantity. By using this technique the Hindustan

Aeronautics Ltd. that manufactures helicopters for the government and the Diesel

Locomotive Works that manufactures the diesel engines for the Indian Railways and

railworks of other countries also.

(3) Continuous Flow Process Technology : According to this technology the

production undergoes a continuous flow process. This is a complex technology. This

process helps in manufacturing medicines like chemicals and the purification

process is undertaken by various companies.

VI. Factors Determining the Choice of Techniques

Following are these factors for the choice of techniques :

(1) Existing Technological Level: Technique development process is a slow

moving process. Instant change is not a source of an effective development. In the

initial stages lesser-capital-techniques should be exploited and gradually the more

capital-investment techniques should be used. If any country happens to acquire the

high level of technology, it should exploit the higher capital-intensive techniques.

(2) Institutional Arrangement: The thoughts and ideological aspects of the masses,

social conditions, qualification and skills are taken into due consideration by the

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social and economic institutions and organisations and these have a tremendous fall-

out on the technological level of the country. For improvement and reformation the

changes become essential for which a congenial environment and the social

psychology essentially need to be changed. The technological reforms are initiated

in conformity with the social, organisational and developmental measures.

(3) Government Policy : Choice of techniques more or less gets influenced by the

government policy. If the government is not in favourof foreign aid, and wants to

encourage the indigenous employment opportunities in that case the labour-intensive

techniques be used. On the contrary, if the government wants to ensure the

maximum production at the minimum of cost, it should resort to capital-intensive

technology and should also encourage this technology.

(4) Technological Capability : For a developing country like India according to its

major requirements, an adequate technological base should be evolved. Prof. Vakil

and Brahmanand have identified the following conditions on the basis of the

technological capability:

(i) For poor and under-developed countires there are several beneficial techniques

which can reduce the gestation period of the investment.

(ii) For adopting new techniques it is important to choose those techniques which

need to be learnt in a shorter possible time.

(hi) The poor countries regard such techniques more adequate by the use of which

the production factors, viz, land, mines, electricity be conspicuous in terms of

growth.

(iv) In order to ensure economy in material and rare sources it is better to bring

about economy in labour, that is a good testimony of technology.

(5) Prevailing Factor Endowment : The technique should be such that can make the

best use of the available and existing sources. The technique should exploit the

cheap resources and use the most convenient ways which need to be encouraged.

The economic management of the manpower should be provided by the labour-

intensive techniques.

(6) Available Resources : The various resources available in a country determine its

technological level. These resources are to determine the appropriate technological

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organisations and the extent of production. The capital-intensive technique is

regarded as the best one but at a certain level of technology the organisational skill

and natural resources are also realised to be essential. As such at the time of

determining the choice of techniques, the absorption capacity of the capital in

economy and the availability of resources must be worth considering.

TECHNOLOGICAL COLLABORATION BETWEEN FIRMS FOR

INNOVATIVE ENTREPRENEURSHIP

It is essential to have technological collaboration between firms for the success of

business enterprises. Technological collaboration between the firms can be

established by creating a network, for the flow of knowledge. Access to knowledge

is essential for innovative entrepreneurship. It is the key source of innovation driven

opportunities.

Creation spin offs, by research organisations can be a source of innovative

entrepreneurship. Knowledge spillover arising from public research organisations

may particularly benefit SMEs as they lack the assets and resources to invest in

formal R.D.

Beyond the simple knowledge connection, strategic alliances are also important.

They help the companies to overcome other types of barriers such as limited

funding, lack of management resources and insufficient technological competencies.

TYPES AND DIMENSIONS OF COLLABORATION BETWEEN FIRMS Types

of Collaboration

(A) Technological Collaborations are classified as :

(i) Formal Arrangement: It includes joint ventures, strategic alliances and sponsored

research agreements.

(ii) Informal Arrangement: It is a relevant arrangement and includes collaboration of

regionally close firms.

(B) Collaboration at Horizontal Level: Partners in such collaborations can be with

businesses working together On research technology, licensing, sales and marketing

arrangements.

(C) Collaboration at Vertical Level: At this level, buyers and suppliers can

collaborate in product or process innovation or in outsourcing specialised outfits.

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Dimensions of Collaboration

(A) Local Technology Collaboration : It indicates regional proximities between

firms, including firms in clusters and their impact through formal or informal types

of relations.

(B) Global Technology Collaboration : It involves business located not only in

different regions but also in wider zones. Inflow and outflow of knowledge is

contributed by cross border alliances by involving firms and organisations in

activities, such as international product licensing or joint agreements for product or

process development. Foreign Direct, Investment and Foreign skilled labour force

also attract Global knowledge transfers. '

IMPORTANCE OF TECHNOLOGICAL CO-OPERATION FOR THE

SUCCESS

OF INNOVATIVE BUSINESS

Knowledge from one industry will spill over more easily to another related industry

when knowledge spillovers take between sector that share competencies rather than

within one specific sector. As a result the industries tend to cluster geographically on

a common science base. According to Feldman and Audretsch, diversity among

complementary economic activities with a common is more conducive to innovation

in terms of returns on R & D investments than narrow sector specialization.

According to Fritsch and Slavtcher, there is a U shaped relationship between

industrial diversity and regional economic performance which implies the existence

of an optimum degree of industrial diversity beyond which both broader

diversification and narrower specialization will have a negative effect on local

innovation.

POLICIES RELATED TO TECHNOLOGICAL CO-OPERATION

BETWEEN FIRMS AND INNOVATIVE BUSINESSES

Concerns relating to disclosing of proprietary knowledge and substantial transaction

costs in the process of finding the right partners and negotiating collaboration deals

are some of the barriers that may hamper technological co-operation. Some policies

have been formulated for co-operation in following ways : Strengthen the

Awareness and Capabilities of Businesses

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Clear barriers exist to the emergence of international networks of innovative

businesses. Firms may not be aware of overseas opportunities or may be too inward

looking to search for knowledge sources abroad. Similarly, they may also be

unaware of the steps and procedures needed to enter into formal agreements with a

foreign partner or may be discouraged by the high costs and risks involved in the

internationalization process (OECD, 2008b). As a result, public policy has a key role

to play in helping to address information barriers and ensuring that the risks and

costs of international networking are minimised for participating businesses {i.e.,

through the provision of loans and guarantees). Chambers of Commerce and

Business Associations can play an important role in both the design and delivery of

effective support instruments at the local level.

Promote Cross-fertilizing Technologies with Multiple Industrial Applications

This will favour cross-sectoral knowledge flows and the possible emergence of new

industries, rather than only strengthening existing sectors. Programmes that promote

the overall commercial use of biotechnologies, nanotechnologies or material

sciences go in this direction, though they require a strong knowledge base at the

university level. The United States has traditionally been at the forefront in the

promotion of cutting-edge and cross-fertilising technologies, through a

comprehensive approach in which two key programmes are Small Business

Innovation Research (SBIR; and the Technology Innovation Programme (TIP). The

two programmes are complementary : the large awards granted by TIP focus on

next-stage commercialisation and help advance the commercialisation potential of

successful prototypes funded by SBIR.

INDUSTRIAL ACCOMMODATION

Accommodation in industrial estates has been cited as the foremost environmental

stimulant for entrepreneurial initiation. Even in the cases where the respondents did

not depend on allotment of industrial accommodation to start their venture,

subsequent shifting thereof to the industrial estate, in effect was the statement of

coming of the entrepreneur off the experimental beginning in a backyard.

It may be pointed out that what one gets in an industrial estate is nbt merely the

accommodation but also a host of infrastructure related and other facilities and

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automatic access to variety of fiscal incentives in the form of sales/income tax

exemption, capital subsidy, etc.

It is therefore not surprising that this factor should figure as the strongest stimulant

of industrial entrepreneurship. It should be interesting to see the accessibility of this

facility across entrepreneurial backgrounds, as it is often alleged that those already

in business, corner facilities and incentives for entrepreneurship despite proclaimed

focus on the "New Entrepreneurs".

The availability of industrial accommodation seems to have particularly attracted

entrepreneurs without prior business background. A usual requirement of industrial

space for technically qualified persons meant that the industrial estate programme

could attract professionals into the domain of industrial entrepreneurship.

Both, limited access to, as well as prefrence for accommodation in industrial estate

for women entrepreneur meant their lesser representation. An interesting aspect of

research in respect of availability of industrial accommodation is the relatively better

access for the entrepreneurs coming from successively higher economic background.

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ROLE OF INDUSTRIES/ENTREPRENEUR'S ASSOCIATION, BUSINESS

INCUBATORS ANGEL INVESTORS, VENTURE CAPITAL AND PRIVATE

EQUITY FUND

ROLE OF INDUSTRIES ASSOCLVTIONS

For any nation where sustainable development has to be done should meet the needs

of present generation without compromising needs of future generation, there is need

for business development in that nation. In this regard industrial associations and

other support agencies plays an important to accelerate sustainable development.

Industrial associations are bodies established to support and protect the rights of

particular industry as well as the people who work in that industry business. The

world over, small and medium enterprises (SMEs) are recognised as a dynamic

sector and credited with the creation of over 80 percent of the total employment, If

we see in India SME; have created 480 million jobs. So there has been different

industrial associations who aims to promote entrepreneurship and facilitates

industrial growth as trade and industry from an integral part of ecohomic

development of the country. Micro, Small and Medium Enterprises (MSME) are like

engines of growth in every region of country, so industrial assciations are providing

and asisting these SMEs to form network within the country as well as overseas for

strategic partnerships either technical or commercial, through facilitating meeting

with bankers, policy-makers, tectnocrate, international trade agencies and diplomats,

some of the national level associations and their roles and functions are disucssed

below :

All India Association of Industries (AIAI): AIAI was established in 1956in Mumbai

the commercial capital of the country by Shri Babuhai M. Chinai M.P. Role arid

Functions of AIAI

• AIAI is one of the biggest industrial association of India which has more than

1,500 member industries and represents over 50,000 industries, among these

industries nearly 70% of its members are from SME sector.

• AIAI acts as a catalyst for industrial growth and investment promotion, it

represents its member effectively on various national and regional level panels and

also with financial institutions on economic, trade and fiscal issues.

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• AIAI main activities includes organising seminars, workshops, trade fairs, business

meetings trade delegations, economic and business forums in order to provide

information and promote domestic and international trade, investment and

technology transfer through networking.

• AIAI continously endeavours to promote SME's involved in almost all major

manufacturing and service sectors like engineering, chemicals, textiles, hospitality,

education, IT, health, pharmaceuticals, rubber, metals, plastic, sugar and proper.

• AIAI also hosts business meetings with international diginitaries, senior

government officials, economists, bankers, business delegates from overseas and

investment promoters of various countries,

• AIAI also signed more than 200 agreements for co-operation with International

Trade Promotion bodies and chamber of*commerce for over 60 countries this fosters

joint ventures and other technological alliance which contributes a lot for the process

of globalisation.

• AIAI organise various international trade related events held annually like ITM

Expo, Global vendor programme, China Product fair and Expo, Autofair, Indfair,

Marine exhibitions and above all flagship event Global Economic Summit.

• AIAI is also associated with Indian council of foreign trade to explore overseas

market for Indian origin products, the association also intiated Indo-Polish chamber

of commerce to facilitates bilateral trade, joint venture, technology transfer,

investment and after international exchange between India and Europion Union.

• AIAI established Russian-Indian Trade house Mumbai in association with world

trade centre, Mumbai with the support of Embassy of the Russian Federation).

• AIAI has been affiliated to UNCTAD and represented the WTO meeting at

Geneva, Singapore, Seattle and Oman.

• AIAI initiated Young Entrepreneur's Society (YES) in 2001 in order to promote

and groom young individuals having entrepreneurial drive and instituted young

Entrepreneurs Achievement Awards for various industries budding business people.

• AIAI also represents employees at ILO Geneva as an advisor and is a part of

Government of India delegation team and other Institution like RBI; «SIDBI and

JNPT.

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• As supplimentary functions AIAI also publish books and papers on recent import

and research and issues like—'Prospects and Problems of SSI', 'WTO : Impact on

Indian Business", "Indian Economic Miracle" etc.

• AIAI initiated a business portal BIZBOARD in order to effectively connect the

members of the affiliated association in India and Abroad, AIAI also conduct

various CSR activities in this regards they adopted Mumbai Port Trust, Sagar Upvan

which is 14 acres botanical garden maintained with lushgreen herbs and trees which

improves lives of citizens and environment care.

INDIAN INDUSTRIES ASSOCIATION

Indian Industries Association (IIA) is one of the major representative body of Micro,

Small and Medium Enterprise (MSME) with a strong membership base of about

6,500 Micro, Small and Medium Enterprises (MSMEs). HA is member of National

Board of MSME as well as an accredited association from NABET, QCI with

GOLD GRADE. IIAs primary motto is to create an enabling environment for the

development of MSMEs in today's extremely competitive industrial scenario.

IIA's has its extensive network of more than 40 chapters spread in most of the

industrialized districts of UP., Delhi, Uttrakhand and surrounding states. In 1985 a

group of committed young professionals joined forces and conceived the idea of an

organisation that can act as a catalyst for the promotion and growth for Micro, Small

and Medium Enterprise. It was thus that U.P. Chapter of NAYE (National Alliance

of Young Entrepreneurs) came into being. In July 1992, however, NAYE was

renamed Indian Industries Association (IIA) with the roles and objectives of the

organisation futher widened to suit the needs of changing socio-economic

environment.

Objectives of IIA : IIA operates on objective of fostering co-operation and support

for the promotion of Micro, Small and Medium Enterprises. Since 30 years IIA has

worked consistently in creating an environment conducive to industrial growth

specially for MSMEs. Working to aware about valuable information on legal and

technical aspects, latest development in industry and market, about latest

Government policies, procedure and laws etc.

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Representation : IIA is consist of active and permanent member of more than 3

consultative committees/boards/expert groups formed by Government of India and

the State Government. The important few are : Member of High Level Task Force

constituted by the Prime Minister Office for MSME development, Member of

National Board for Micro, Small and Medium Enterprises (NBMSME), Member of

Planning Commission's working groups on MSME Growth and HRD with special

focus on Skill Development and labour flexibility for the formation of 12th five year

plan, RBI Standing Advisory Committee on flow of credit to MSME, Regional

Advisory Committee of CBEC and CBDT, Member SLIIC, All industry related

committee/bodies of Government of Uttar Pradesh, Export Promotion, Minimum

Wages Advisory Board, Committee for Selection of MSME for National Award and

Udyog Bandhu at all levels etc.

Organisational Structure : IIA has a two tier system operating at State/National/

International and the Divisional/District/Local area level. Eligible members elect

representatives to the CEC for a three years term out of which one-third members

retire every year by rotation.

21 elected members elect the President who in turn nominates his team comprising

of Sr. Vice President, Vice President, General Secretary, Honorary Secretaries and

Treasurer at the State/National/International level. The president also nominates

Chairmen of various Subject Committees and Special Invitees to the CEC. At the

Divisional level the President nominates Divisional Chairman.

At the District/Local area level, a Chapter Chairman nominated by the President

operates through his team of office bearers. The Central Secretariat is headed by a

full time Executive Director.

Activities and Support to Members

• IIA represents its MSME member industries before the Government for effective

policy formulation and modification.

• IIA liaisons at the Government and department levels to help the member units in

overcoming their troubles.

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• In association with the Govt, or other institutions IIA organizes Conventions,

Trade Fairs, Seminars and Conferences to educate and inform entrepreneurs and thus

facilitate industrial growth.

• IIA also acts as resource group for the entrepreneurs providing them with the

consultancy in assortment of areas including technological, legal and policy related

matters.

• IIA identifies new business opportunities for its members in particular and MSMEs

in general for promoting their business through Trade Fairs, Exhibitions, Buyer

Seller Meets, Visits within and Outside India, Foreign tie-ups etc.

• IIA have constituted working groups to discuss, analyze, review and recommend

various issues and problems of different industrial sectors/areas in areas such as

Labour, Textile, International Business Promotion, MSME Programme, Smart Cities

and Cluster Development, Agri and Food Processing Industries, State Level

Departments, Rice Mills, Women Entrepreneur Cell Working Group, Employment

Exchange, RTI Working Group, IIA Branding and Promotion, Power Working

Group, Small and Medium Enterprises. IT, Food Processing, Import-Export, Labour,

Energy' Taxation, Environment, Quality management and W.T.O. etc. Since

inception of IIA, these working groups are constantly contribution for the promotion

and development of the industries.

• IIA acts as a close friend and protector of MSME entrepreneurs by taking up any

kind of industry related problems/issues for solution at various levels. This personal

attention/help is the need of MSME entrepreneurs as it saves lots of time, money and

efforts of the MSME Entrepreneurs.

• IIA organizes Capacity Building programs and workshops from time to time for

enhancing entrepreneurial and managerial skills.

• IIA publishes a monthly newsletter by the name of "IIA News" which has a

readership of more than 20,-000 and is available online on IIA website as well. This

managzine is full of useful and latest information covering a wide variety of topics

besides the regular columns on taxation, energy/power and labour laws.

• IIA conducts studies, surveys and developmental programmes on a regular basis to

help in the professional and personal growth of the entrepreneurs.

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• IIA's website offers latest information and lots of facilities for the members such as

buy-sell desk, IIA members online directory, latest tenders, nofitications/ciuulars,

more than 800 projet profiles, exporters directory, placement services, IIA

Employment Exchange, special offers to IIA members, latest new updates, important

links of all website related to industrial development and many more. The unique

facility of "MSME—Products & Services" enables the MSME entrepreneur wide

exposure and easy access to the International Market. As on date IIA website is

getting more than 12,000 hits per day and is viewed in more than 60 countries across

the Globe.

• IIA conducts a search for technology and quality up-gradation among MSMEs.

• IIA aids in building an interface with foreign delegations for technical know-how,

exports and imports.

PARTNERS OF INDIAN INDUSTRIES ASSOCIATION (IIA) Following are the

Major Partners of IIA :

• SIDBI: A part from MKB-a joint venture with SIDBI, IIA has signed an MOU

with SIDBI for providing term loan facility to IIA members.

• NSIC : IIA is actively involved in Public-Private Partnership (PPP) initiative of the

Govt. IIA have signed an MOU with NSIC for popularizing their schemes among

MSME's.

• UNCTAD/FISME/FICCI : IIA has been a partner for the UNCTAD project on

"Strategies and Preparedness for Trade and Globalization" along with FISME and

FICCI.

• Professional Institutions : IIA have regular interaction with professional

institutions for Industry Institute Interaction e.g. IIM Lucknow, Jaipuria Institute of

Management Lucknow and Amity University.

• Ministry of Food Processing : In association with Ministry of Food Processing

Govt, of India and Department of Food Processing Govt, of U.P., IIA has been

organizing a National level event "INDIA FOOD EXPO" since 2004 till 2008. A

MOU with Department of Food Processing Govt, of UP has also been signed for the

promotion of Agro & Food Processing Industries in U.P.

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• Ministry of MSME, Govt, of India : IIA has been a partner for Number of

proramme including Rajeev Gandhi Udyami Mitra Yojna and is participating in

International Co-operation Programme etc.

• Quality Council of India : IIA is a member of the Governing Council of QCI.

• Export Promotion Bureau, U.P. : A consistent and fruitful partnership in the form

of collaborations for different activities like EXPO and seminars besides the projects

like U.P. Exports News Letter, Maintenance of EPB website and Geographical

Indication Registration etc.

The Federation of Indian Chambers of Commerce and Industry (FICCI)

• Established in 1927, FICCI is one of the largest and oldest apex business

organisation in India. Federation of Indian Chambers of Commerce and Industry

(FICCI) is the largest and oldest apex business organisation of Indian business.

• FICCI has nationwide membership of over 2,000 corporates and over 500

chambers of commerce and business associations, FICCI represents the shared

vision of Indian businesses and speaks directly and indirectly for over 2,50,000

business units.

• FICCI is a non-government, not-for-profit organisation which act as the voice of

India's business and industry.

• FICCI articulates the views and concerns of industry. It serves its members from

the Indian private and public corporate sectors and multinational companies,

drawing its strength from diverse regional chambers of commerce and industry

across states, reaching out to over 2,50,000 companies.

• FICCI provides a platform for networking and consensus building within an across

sectors and is the first port of call for Indian industry, policy makers and the

international business community.

• In order to provide arbitral services for settlement of commercial disputes of a

domestic as well as international nature, FICCI, in the year 1952, established FACT

(formerly known as the FICCI members and other parties who may desire to submit

their disputes to FACT. FACT, headquartered at New Delhi with offices spread all

across the country and overseas, has an active panel of prominent arbitration experts

on its board. Besides, it has signed international co-operation agreements with

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several arbitration organisations around the world for facilitating international

arbitration.

Objectives of FICCI

• To administer international and domestic arbitration under the Rules of FACT.

• To establish and maintain a comprehensive Panel of Arbitrators and Conciliators

from an extensive array of distinguished and impartial persons, including retired

Judges, Advocates, Chartered Accountants, Executives, Engineers, Company

Secretaries, Businessmen, Foreign Nationals, Maritime Experts etc.

• To promote public confidence in the ADR mechanism of conciliation/mediation as

a process for resolving disputes and to create a settlement of disputes through such

mechanisms.

CII: CII was founded in 1895, when five engineering firms, all members of the

Bengal Chamber of Commerce and Industry, joined forces to form the Engineering

and Iron Trades Association (EITA). Over the years the association has undergone

various name changes following the evolution of the Indian industrial environment

but always representing engineering industries. After India's economic liberalization

in the 1990s the association became CII, represents inter sectoral integration. Such

integration becomes possible through a process of diversification and expansion of

industries in a way that better represents different interests and complexities within

an industry.

CII is currently India's premier business association. It has a direct membership of

over 7,100 organisations from the private as well as public sectors, including biotech

SMEs and pharmaceutical MNCs, and an indirect membership of over 90,000

companies from around 250 national and regional sectoral associations. In 1990 CII

rose to prominence by supporting the economic liberalisation agenda initiated by the

Indian government at that time. Unlike other umbrella industry associations CII

provided extended support to government in initiating reform process.

One key role of CII is also promoting international industrial co-operation. It

identifies and addresses specialised needs of the SMEs sector. For example, CIFs

International Division provides services through networking with Indian missions

overseas and over 45 counterpart organisations throughout the world. The

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association provides up-to-date information to both government and industry on a

number of topics. Post 2010 CII has established an "Innovation Council" and has

been involved in the development of innovation meMes that are appropriate to the

local context.

In addition to this, CII also organises specialised fairs, including the 'Indian

Engineering Trade Fair', and it publishes a number of reports and bulletins

concerning the economy, industry, business and innovation.Tn this way, CII diffuses

macro level information to not only a broad industry constituency, but also

government and its various agencies; thus stragegically positioning itself between

these two insititutional actors.

From our analysis so far, it becomes apparent that associations such as CII are filling

institutional gaps in developing countries with substantial impact on government

competencies for tackling institutional corruption.

World Association for Small and Medium Enterprises (WASME) : WASME is a

global non-profit organisation, head quartered at Noida, India, that has been

spearheading the cause and development of Small and Medium Enterprises (SMEs)

world over since its inception in 1980. With events and conferences bringing

together global thought and policy leaders held all over the world and consultative

status with many UN agencies, WASME invites businesses, policy makers,

influencers, members of chambers of commerce, diplomats, heads of financial

institutes and global change makers to associate with them.

• World Association for Small and Medium Enterprises (WASME) is a global non-

profit organisation, headquartered at Noida, India, that has been spearheading the

cause and development of Small and Medium Enterprises (SMEs) world over since

its inception in 1980.

• Over 35 years, WASME has emerged as one of the most representative, effective

and leading international organisation working towards the promotion of SMEs

worldwide through Policy Advocacy, Information Dissemination, Conferences,

Seminars, Events, Trainings, Publication, Network linkages and many more.

• WASME enjoys consultative status with many UN agencies such as UNCTAD,

ITC, WIPO, UNIDO, UNESCO, UNICITRAL, UNESCAP and ILO, several

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intergovernmental and international organisations like WCO, OECD, ICSB, APEC,

APCTT, etc.

• Still, WASME is emerging as a powerful international organisation with

representatives in different parts of the world that include Permanent

Representatives, Seminar Advisors, External Consultants etc.

Vision

The build WASME as a foremost world private and cohesive community of micro,

small and medium enterprises (MSMEs) that is dedicated to strengthen and foster

them as prime driver of global economy.

The mission of WASME is to be a catalyst in stengthening national and international

cooperation for the growth and development of SMEs.

• Establish : A synergistic network of MSMEs, national government; ministries,

financial institutes, SME promotion agencies, international organisation etc.

• Promote : National and international cooperation for MSMEs through policy

advocacy, information dissemination, events, trainings and other activities.

• Set Up : WASME as strategic resource centre for MSMEs facilitating networking, .

business meetings, financial assistance, technology transfer, knowledge assistance,

skill and entrepreneurship development, consultancy etc.

• Create Mechanism: To assess and facilitate cost-effective international networking

and trade opportunities for aspiring MSMEs.

• Be a Catalyst : For SMEs to be more competitive, environment friendly socially

responsive, culturally sensitive and ethical in their busienss practices.

Federation of Indian Micro and Small and Medium Enterprises (FISME) :

Federation of Indian Micro and Small and Medium Enterprises (FISME), thugh

established in the year 1995, traces its origin to 1967 when the National Alliance of

Young Entrepreneurs (NAYE) was established to promote small industries. In the

pre-liberalized era (prior to 1991), the agenda of an interventionist and highly

protectionist India was adequately met by NAYE. However, post liberalization (after

1991), India needed to adopt a different approach for the promotion of Small and

Medium Enterprises (SME). Subseouently, in the year 1995,

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NAYE along with eight state level associations formed FISME to lead SME in the

refurbished economic environment.

The national and global changes in the post liberalized era have shaped FISME's

twin objectives of :

1. Promoting entrepreneurship and facilitating the creation of a competitive

environment in the country.

2. Improving the market access for Indian Micro and Small and Medium

Eenterprises (MSME's) in India and abroad.

Out main activities can broadly categorized into the following headings :

1. Networking and Training: FISME has signed MoIJ with like-minded associations

in a few countries and also has representatives in some countries. Out partner

associations and representatives give us the opportunity to use our extensive network

for the development of Indian MSME's. We regularly organise focused seminars,

B2B meetings both within and outside the country, take .trade delegations to foreign

countries, extend hand-holding support to our members etc.

2. Research and Publication : We are continuously involved in research work and

strive to apprise our members and partner association on various trade related issues

that attract our attention from time to time. Some of the latest research work can be

found in the 'research and studies' tab of this website.

FISME is the progressive face of Indian MSMEs and is regarded as such by

Government of India. FISME is a member of National MSME Board formed under

MSME Act 2006. FISME is well represented in and consulted by SME policy

making set-up of the country and also works in close cooperation with major

multilateral and bilateral bodies in india such as UNIDO, ILO, UNCTAD, DFID,

GTZ etc.

Currently, under the multilateral project Stragegies and Preparedness for Trade and

Globalisation in India supported by UNCTAD, DFID and Ministry of Commerce &

Industry, FISME, as a Tier-I partner, is leading 22 provincial SME bodies in 18

states.

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Organisation Structure : The chief decision making body of FISME is Central

Executive Committee or the CEC. ThelCEC constitutes of 27 members of which 21

members are elected members and 6 members are nominated.

Of the 21 elected members, 7 longest serving members retire every year. Therefore,

there is election for the 7 seats of the CEC every year. After induction of 7 new

elected members, the CEC elects the President. The President nominates his team of

office bearers.

Besides the President, the office bearers include one Senior Vice President, Four

Vice Presidents, one Treasurer and one Secretary General. The Secretariat is headed

by the Secretary General. The secretariat works under the guidance of the office

bearers.

Entrepreneurs Association of India : EAI in collaboration with several National and

International Organisations, organising, 'National Agripreneurs Summit (NAS)' on

Aug. 26, 2017 at CCI, New Delhi which aims to attract, connect and collaborate

young entrepreneurs and promote entrepreneurship in most promising 'Agricultural

Sector'.

Entrepreneurship Association of India (EAI) is the most unique and versatile

platform in the country for all spheres of Entrepreneurs (potential as well as

flourishing), Students, Startups, StartUp aspirants, Youth, Women, people of all age

groups in and outside India to come together as a whole with the aim to achieve

growth and development of their Community, District, State and ultimately Our

Country, INDIA.

Unlike other associations, EAI mainly focuses on development and growth of

Entrepreneurs/Start ups/Young aspirants on District and Community levels across

the nation, which has never happened before and thus distinguishing EAI above all

from the league.

EAI provides an easy-to-access social network, allows entrepreneurs to connect and

volunteer to business mentors present across the globe so they can solve problems

and build a feasible business model together. EAI acts as a linkage between growing

communities among District/State and Country level with our numerous mentors

who continue to make an impact through the power of mentoring to help small

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enterprises thrive. This is the Association where Fellows share connections, funding

and opportunities; they team up on projects and on various other issues to provide

you an exposure to Global ever-changing market and updating Technology Trends

by adding cutting-edge skills to your toolbox. Vision

• For social enterprise to reach its potential as a force for more effective and

sustainable social impact.

• We empower social enterprises with the tools and resources they need to succeed.

• Support and grow in the field a national scale and serve as a voice for more

sustainable social impact and work to foster a social enterprise ecosystem in which

they can thrive.

Mission

• Providing a platform for entrepreneurs and enterprises to connect socially.

• Building national and local entrepreneurship networks.

• Caring and sharing knowledge to build capacity.

• Developing the Positive and Supportive Entrepreneurial ecosystem. Services

• Identifying and interfacing with potential partners, buyers, collaborators.

• Opportunity to meet with business delegation from India, other states and different

countries.

• Arranging special meeting for visiting CEOs and senior executives from India,

other state companies and MNCs.

• Providing support and network from partner organisations like IACC, WEF and

funding organisations read here.

• Organising summits, conventions and other mettings on national bi-national issues.

• Participating in exhibitions and trade fairs in India and other states.

• Interactive sessions with US Embassy/consulate General's and foreign commercial

service offices.

• Mounting business and trade delegation to the India and other states.

• Arranging meeting with government official/corporate.

• Providing business support services for Indian and foreign based businessmen in

India and other states.

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. • Advocacy/representation with government on behalf of Entrepreneurs and youth

from India and other states companies on policies and trade related matters.

• Arranging special meetings for visiting CEOs and senior executives from India,

other state companies and MNCs.

NAS (National Agripreneurs Summit) : In recent years, the growth rates of world

agricultural production and crop yields have slowed down which shows that the

world may not be able to grow enough food and other commodities to ensure that

future populations are adequately fed.

The reason for this slow down is not only because of shortages of land or water but

rather because Agriculture is not taken professionally as a business and due to that

more and more people are leaving agriculture and efficiency is decreasing as a

whole. Context of India

• Agriculture contributes 14.7% of total exports of the country and provides

employment to around 65% of the total work force.

• On average, about 2,035 farmers are losing 'Main Cultivator' status every single

day for the last 20 years.

• As per Census 2011, 95.8 million cultivators have farming as their main

occupation (i.e., less than 8% of the population).

• This shows down from 103 million in 2001 and 110 million in 1991. Including all

marginal cultivators (22.8 million) and that is still less than 10%.of the population.

• In last few years, India has become A Farm Importer then a Farm Exporter.

• More Aged people left "in Rural India-on field, the newer Generation left the field.

In Context of World

• Globally, a $940 billion economy gets hit (i.e., a third of food produced is lost or

wasted every year) due to inefficiencies in planting, harvesting, water use and

trucking, as well as uncertainty about weather, pests, consumer demand and other

intangibles.

• Venture capitals have flooded the Agri tech space, with investment increasing 80%

annually since 2012, as investors realize big data can revolutionize the food chain

from farm to table.

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• As per a survey, globally 74.2 million unemployed young people will be there this

year, an increase of 3.8 million since 2007.

• Fewer small-scale farmers tomorrow, potentially drastically changing the profile of

farming.

Objective

• NAS is a faith-driven Continuous dialog on agriculture that is designed to create

connections and relationships locally and globally that lead to coordinated, market-

based, community-building actions.

• The VISION is flourishing farms, systems and communities, now and in the future,

bringing restoration and reconciliation in a world of hunger and poverty.

• Join hundreds of local, regional and global producers, service-providers, students,

faculty, pastors and business people who are living, working and serving in

agricultural communities.

Focus Areas

• Bringing Professional Approach in Agriculture

• Policy Makers on a Single Platform

• District Representatives from across all States

• Global Organisations

• Farm Technology

• Entrepreneurs

• Innovation

• Experts

• Corporate

• Agri Revolutionaries expected Outcomes

• More participation traction and Positive attitude towards Agriculture

• More venture, More Agri-enterprises, More business, More Employment

opportunities

• Increased contribution from agriculture in GDP

• Innovative Agri-products in market

• Professionalism in agriculture

• Encouragement to farmers—Huge Profitability and Productivity

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• Increasing individual and national income

Federation of Women Entrepreneurship (FWE): Women Entrepreneurs in India

represent a dynamic group of Women who have broken away from the beaten track

where demands at home, family oppositions and cultural inhibitions have led to lack

of support, resources and opportunities; are now exploring new vistas of economic

participation with an all new vigor. A great many of them have chosen the

Entrepreneur World because of a compelling urge to do something positive. They

are the pace setters for women in their quest for economic independence.

The Federation of Indian Women Entrepreneurs (FIWE) which is a National-level

Organisation brings the business women on a common platform and ensures that

their opinions, ideas and visions are collectively and effectively taken up with policy

makers and various other agencies respeectively for the development of

Entrepreneurship amongst Women.

Collectively FIWE endeavors to: Create public awareness towards women's

contribution to the National Economy, Establish pressure groups advocating the

cause of women, and Educate & Train young women entrepreneurs for their

initiation into business.

FIWE is working towards Nation al and International Co-operation amongst Women

Entrepreneurs with a singular motive : Together Towards a Glorious Future.

Background : The Federation of Indian Women Entrepreneurs (FIWE) is an

outcome of the decisions taken at the International Conference of Women

Entrepreneurs held in December 1993 at Hyderabad (India). The idea was that the

Women's Wing of the erstwhile National Alliance of Young Entrepreneurs (NAYE)

converts itself into an Autonomous National-level Women Entrepreneurs

Organisation whose main function would be networking and to provide a package of

services to the Associations of women entrepreneurs in different parts of the

country.

It was accordingly announced that NAYE Women's Wing will henceforth be known

as Federation of Indian Women Entrepreneurs (FIWE) and will have not chapters.

Associations of Women Entrepreneurs in various Districts and States will be

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provided to Women Entrepreneurs in India. Individual Women Entrepreneurs could

also be eligible for general membership.

Brief Profile : Federation of Indian Women Entrepreneurs (FIWE), a National-level

organisation, founded in 1993 and registered under the Society Act of India in May,

1999,

is today, one of India's Premier Institution for Women throughly devoted towarai

Entrepreneurship Development in the country. It has branches in different states of

Incj with a membership base of 15,000 individual members/professionals and 28

memba associations spread throughout India. Small-scale entrepreneurs account

forapproximate:i 60 percent of FIWE's combined membership, with large firms

representing 5 percent an micro-enterprises the remaining 35 percent.

The organisation educates and trains young aspirants and start-up women

entrepreneur for their right initiation into business and does awareness programs and

business conselin to aspirant women. Besides, it provides hand-holding and

networking opportunities to the as well as women interested in growing their

business further and creates a launching pa to empower women in the regional

economic framework and graduated from small | medium enterprises.

FIWE regularly organizes Enterprise Development Programs and Skill Developmerj

Programs in various Traders such as IT, Computers, Garment Stitching and CuttinsJ

Security Guards, Retail, Bedside Patient Attendant, Spinning and Weaving, etc. in

various) cities/Towns across the country for Below Poverty Line (BPL) youth.

Training of Trainer; Programs are conducted in different regions of India, for the

same, Over 5,000 women ha\ • already benefited in the last three years. Women's

Economic development has resulted i: poverty alleviation and reduction of

feminization of poverty in the country.

Sexual harassment at the workplace is a common problem in both urban as well aJ

rural areas due to the mindset of the men who find it difficult to accept women as

leadersf in their field. This harassment of their members is dealt by FIWE by

organising awarenes programs on the issue in which men are also encouraged to

participate activity.

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FIWE brings business women to a common forum, ensuring that their opinions, idea

and visions are collectively and effectively taken up with policy-makers and various

other] agencies for their entrepreneurship development. It endeavours to create

public awareness towards women's contribution to the national economy and

established pressure groups advocating the cause of women. Interaction with

government agencies and policy advocacy is a strong mandate. Its activities of

assembling and representing women business association and enterprises of all

economic sectors, is well articulated all over India.

To encourage women entrepreneurs to achieve greater heights and as an impetus :

their initiatives for business growth, FIWE presents awards to deserving, successful

won. candidates nationally and internationally, every year.

FIWE has an international presence as well. It is member of South Asian Wome™

Entrepreneurs (SAWE) as well as of International Federation of Women

Entrepreneur™ (IFWE) and promote sale of products through Business to Business

meetings in conferencsB exhibitions at the international level. It also organizes

Buyer-Seller Meets at National p-.^B International seminars. The online networking

platform, a B2B portal-httr'M www.fiwemart.com website will soon start in a full-

fledged manner. Women entreprene_- I have expanded and benefited through this

networking with resultant growth of their produce I

Directorate General of Employment and Training (DGE&T), Ministry of Labour aid

Employment, Govt, of India has empaneled Federation of India Women

Entreprer.exB (FIWE) amongst others as an Assessing Body, to assess the

competencies of persons train^B under Modular Employable Skills (MES) Courses

as well as Direct Canditates who haw acquired Skill informally.

Directorate General of Employment and Training I DGE&T), Ministry of Labour

Employment, Govt, of India empanelled FIWE as Assessing Body amongst others,

to a.-^J

the competencies of persons trained under MES courses as well as Direct Candidates

who have acquired Skill informally.

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FIWE is an independent Third Party Organisation, not involved in conducting MES

Training Programs and hence offers a most impartial assessment thereby ensuring

quality of training and credibility of the scheme.

FIWE has been Accredited by Quality Council of India under National Accreditation

Board of Education and Training, New Delhi which will further confirm adherence

to acceptable level of performance, integrity and quality.

Mission

• To promote Entrepreneurship among Women and thereby empower them to join

the economic mainstream.

• To enhance the Status of Women in the society, by creating a culture of

Entrepreneurship amongst women, both in Rural and Urban areas.

• To develop successful models of Entrepreneuship for emulation world-wide.

Objectives

The key objectives of the Federation of Indian Women Entrepreneurs (FIWE) are as

follows :

• To provide training facilities in Export Marketing and Management, Domestic

Marketing, Quality Control and Standardization, Management of Enterprise Laws,

Regulations, Procedures and Systems for running Small and Medium sized

enterprises and sustaining their growth.

• To facilitate Enterprise to Enterprise Co-operation within the country and with

SME and Women Entrepreneur counterparts in 96 countries of the world as on 30th

June, 1994, having Members and Associates of World Association of small and

Mediuam Enterprises (WASME), with which FIWE is affiliated.

• To provided greater access to latest technologies, know-how, related equipments

and services for modernization and expansion of existing small and medium sized

enterprises runned by Women Entrepreneurs.

To facilitate participation in International and Regional exhibitions, buyer-seller

meet, trade fairs, seminars and symposia, to help women entrepreneurs to get greater

exposure to Regional and Global business environment and opportunities.

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• To effectively articulate the problems and constraints faced by women

entrepreneurs to get greater exposure to regional and global business environment

and opportunities.

• To strengthen affiliated Associations of Women Entrepreneurs by providing them

package of services including information, contracts, training facilities and other

related supporting measures.

• To bring out a quarterly newsletter to educate and inform women entrepreneurs on

business opportunities, management and exchange of experience and expertise.

• To enhance access to term working capital loan.

• Assisting in the identification of investment opportunities.

Skill Assessment: Assessment is the process of documenting, usually in measurable

terms, knowledge, skills, attitudes and beliefs. Assessment can focus on the

individual learner, the learning community (class, workshop, or other organized

group of learners), the institution, or the educational system as a whole (also known

as granularity).

The final purpose of assessment practices in education depends on the theoretical

framework of the practitioners and researchers, their assumptions and beliefs about

the nature of human mind, the origin of knowledge, and the process learning.

Quality Objectives

• We aim to achiever customer satisfaction level of more than 75%.

• We achieve 95% TAT for release of test results.

• We aim to have less than 5% errors as seen by our customers.

Methodology : Non-profits often are told to maximize their organisational capacity

as

a way to improve their performance. Knowing what capacity actually means and

how to identify areas of need, however, can be confusing. Tools that define and

assess organisational capacity can help organisations identify their unique capacity

building needs and guide the development of plans to address them.

Federation of Indian Women Entrepreneurs in India represents dynamic group of

women who have broken the beaten track and are exploring new vistas, of economic

participation of clients, demands at home and other family oppositions leading to

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lack of support. A great many of them have chosen the entrepreneurs world because

of a compelling urge to do something positive. They are the pace setters for women

in their quest for economic independence. FIWE is a national Organisation which

brings the businesswomen on a common platform and ensures that their opinions,

ideas and visions are collectively and effectively taken up with policy makers and

various other agencies respectively for the development of Entrepreneurship

amongst Women.

ISBA (Indian Science and Technology Entrepreneurs Park and Business

Incubator Association): ISBA was started a decade ago (2004), by a small motley

crowd of Science and Technology Entrepreneur Parks and Technology Business

Incubators that were established under the umbrella of the Department of Science

and Technology, Goverment of India. Today it has grown to membership base of 70

+ organisations that are into entrepreneurship development and incubation.

ISBA is registered as a not-for-profit Society under the Societies Registration Act

1860. Its main objective is "To promote business incubation activities in the country

through exchange of information, sharing of experience, and other networking

assistance among Indian Business Incubators (TBIs), Science and Technology

Entrepreneurs Parks (STEPs) and other related organisations engaged in the

promotion of start-up enterprises"

ISBA is the only pan India network of Business Incubators and has an abundance of

expertise and knowledge base in technology business Incubation that has been

acquired over a period of 25 years. A unique feature is its diversity, with member

organisations coming from Academic Institutions/Universities of repute such as

IIM-A, IIT Bombay, IIT Kanpur, University of Pune, NIT Trichy, NIT Surathkal,

NID, VIT University, PSG etc., Research & Development organisations such as

NCL, ICRISAT, NDRI etc. and Technology Parks such as ICICI Knowledge Park,

Technopark etc. Further, virtually every emerging technology sector are addressed

beginning with ICT and covering Life Sciences, Electronics Design, Agri-Business,

Manufacturing, custom writing here Textiles etc. by the Incubator members.

The main activities of ISBA include :

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1. Conduct of an Annual Conference that brings together Incubators and other

players of the eco-system for networking, experience sharing and new learnings.

2. Advocacy initiatives with Central and State Central government on policy,

regulatory framework incubation development etc.

3. Providing facilitation and escort services to establish more Entrepreneurship

Development Centres and Business Incubators in the country.

4. ISBA Awards an annual programme for recognizing outstanding achievements of

startups and ventures from the member fold.

About Science and Technology Entrepreneurs Park (STEP) : The Science &

Technology Entrepreneurs Park (STEP), was the scheme launched by the

Department of Science and Technology, Government of India in the early part of

1980's. The core philosophy behind the programme was to convert "Job Seekers to

become Job Creators". It main objective was to help in craeting an atmosphere and

awareness for youth to take up entrepreneurship, initiate active interaction between

acadamic institutions and industrial for sharing ideas, knowledge, experience and

faclities for the development of new technologies and their rapid transfer to the end

user.

In a period spanning 15 years,, about 14 STEPs were established in premier

academic Institutions from both Government and Private Sectors.

Objectives

• To forge a close linkage between universities, academic and R&D institutions on

one hand and industry on the other.

• To promote entrepreneurship among Science and Technology persons, many of

whom were otherwise seeking jobs soon after their graduation.

• To provide R&D support to the small-scale industry mostly through interaction

with research institutions.

• To promote innovation based enterprises.

About Technology Business Incubators (TBI) : By the early 21st Century, India

had made rapid strides in higher science and technology education and also

significant results began to yield from the several R&D Centres. The Department of

Science and Technology, recognizing this, introduced the scheme of "Technology

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Business Incubator" in the year 2000, with an emphasis oh creation of knowledge

based high technology driven ventures'.

Over the years, more than 60 such TBI's have been established in Academic

Institutions, R&D Centres, Technology Parks and more recently in PPP mode.

Objectives

TBIs are promoted to achieve the following objectives :

• Creation of technology based new enterprises

• Creating value added jobs and services

• Facilitating transfer of technology

• Fostering the entrepreneurial spirit

• Speedy commercialisation of R &D output

• Specialised services to existing SMEs.

Sector Focus: A diverse range of technology sectors are being addressed by the

TBI's, to name a few :

• Information and Communication Technology (ICT(/Internet of Things (IOT)

• Healthcare

• Manufacturing

• Electronics and ESDM

• Agriculture and allied fields

• Clean-Tech-waste, water, environment, sanitation etc.

• Energy

• Speciality sectors such as—nano technology, design, social, textiles, fin-tech. etc.

Self-Help Group :The definition of SHG as approved by National Bank for

Agriculture

and Rural Development [NABARD] the apex banking body in India, is "An SHG is

a small, economically homogeneous and affinity group of rural poor voluntarily

formed to save and mutually agree to contribute common fund to be lent to its

members as per group decision for their socio-economic development."

As the name indicates, self-help group is an informal group of about 15-20 people

from a homogeneous class, these people come together for addressing their common

226

problems. Group itself becomes a base to convey necessities and sort out social

economical problems of their group members.

Main aim of SHG is to make group members self sufficient and self reliant

[independent] by self-employment and empowerment through group dynamics.

Main Principle of SHG : "Unity- is Strength"

Self-help group is a best way to get strengthen. Ex : A single wooden piece can be

easily broken, but a bundle of 15-20 wooden pieces can't be broken easily. As like

this a group of people can easily sort out any of the problem, because group

decisions carry more weightage than individual decision.

Characteristics of an Ideal SHG : SHG should have following structural features

and characteristics :

1. An ideal SHG consists of 15-20 members who have good co-ordination among

them.

2. All the members should belong to the same socio-economic strata of society so

that there should not by any communication barriers.

3. There is Rotational leadership in order to have encouraged distribution of power

and to provide leadership opportunities to all the members.

4. All active member of SHG should regularly attend meetings, save money and

participate in all activities voluntarily.

5. The procedure of major or long term decision-making in SHG follows democratic

system.

6. The SHG group frames rules and regulations time to time, which are required in

its effective functioning of group with common objectives.

7. There is proper transparency in account keeping and accounts which are

maintained and updated regularly.

8. An SHG acts as socially viable institution.

Role of Self Help Groups in Empowering Women in India : The self-help groups

empower women and train them to take active part in the socio-economic progress

of the nation and promote to be self-made and self disciplined. The SHGs have build

up great confidence in the minds of rural women to succeed in their day-to-day life.

SHGs also work to enhance the quality of status of women as participants, decision

227

markers and beneficiaries in the democracitc, economic, social and cultural spheres

of life. The SHGs developing the capacity of women in molding the community in

right perspective and explore the initiative of women to undertake the

entrepreneurial ventures.

Participation of women in SHGs helps women come out in open and discuss their I

problems. It also helps to bring about awareness among rural women about savings,

education, health, environment, cleanliness, family welfare, social forestry, etc.

Researches also reveal that increased participation of women in decision making at

all level will help to adjust the goals pursued through development.

Empowerment is induced in such a way so that women can exercise a level of

autonomy. There should also be 'self empowerment' so that women can look at their

own lives. The process of'learning by doing and earning' would certainly empower

rural women. More and more rural women need to be involved in self-employment

in areas agriculture, village and small industries and retail trade and services. Self-

employment is also conducive to the ievelopment of individual initiative and

entrepreneurial talent and offers greater personal ' freedom. The emergence of self-

help groups in this context is a welcome development. The groups would provide a

permanent forum for articulating their needs and contributing their perspectives tp

development.

Self Help Group is able to overcome most of the practical problems encountered in

the t mplementation of the various income generating programmes for the economic

empowerment of women. SHGs have also been organized during last decade under

various orogrammes of the government, e.g., District Poverty Eradication

Programme, Aapni Yojna, Development of Women and Children in Rural Areas,

Krishi Vigyan Kendra, etc.

The number of SHGs existing at present in the country is estimated to be about -

.60,000. Out of these; about 90 percent are women group. The cumulative number of

SHGs inked to the bank till March 2002 is 4,61,478 and to the tune of 10,263

million rupees has been advanced to the SHG for income generating activities. As

per the report of NABARD, SHG bank linkage programme has benefited 4 million

families, covering an estimated 20 nillion very poor people during 2001-2002.

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The SHGs are a viable alternative to achieve the objectives of rural development and

get community participation in all rural development programes. The possible

outcomes : women's entrepreneur through SHGs at household level are self

employment, sustainable -velihoods, enhanced social dignity and better status of

women. SHG would lead to benefits l »t only to the individual women and women's

groups but also for the family and community - a whole through collective action for

development. Empowerment is not just for meeting _-eir economic needs but also

for more holistic social development.

The Concept, Role and Functions of Business Incubator : Indian government is lying

to aggressively promote entrepreneurship, but entrepreneurs continue to face

jmerous challenges due to which new venture failure rate is quite high. In view of

this isiness incubation centres are being opened with the support of government so

that they rovide an enabling environment to deal with the difficulties in the process

of entrepreneurship . providing comprehensive and integrated support to the

entrepreneur's, thereby reducing the new venture failure rate substantially.

These incubator centres provide start-up business with a variety of service such as

shysical space, office equipment, business, services, management guidance and on

enabling nvironment in order to facilitate their development until they are capable of

surving on heir own after exit from incubator, also we can say at the macro level,

they generate public lonfidence in entrepreneurship and help to create overall

entrepreneurial environment. Business incubation initiatives have arisen especially

over the last decade with varying iegree of success in different parts of the country

and continously experimenting to foster tntrepreneurship.

Start up Incubators : Start up incubators are those institutions that provide helps to

new entrepreneurs in order to develop their business, especially in their initial stages.

All those institutions who have experience in business and technology world

perform incubation functions, these incubator support may includes providing

technological facilities and oher advices, initial growth funds, networking linkages,

co-working spaces, lab facilities, mentoring and advisory support. So we can say

that start-up incubators are an important part of economic ecosystem.

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Role of Incubators : Incubators has an very important role in the governments start

up India schemes, under this scheme government recognised incubators role and has

recgonised 56 active incubators across the country for supporting the startups,

slowly and steadly overall now around 250 incubators has been recognised in the

country among which majority of them are sponsored by esteemed educational

institutions like IIMs, IITs and at the universities which helps to educate, training

and financial supports to them.

Government start-up policy gives prime role to incubators by giving then

recognition, regulation guidelines and financial helps, Government has started Atal

innovation Mission also promotes Atal Incubation Centres at various part of country

in order to realise its mission objectives.

Atal incubation Centers (AIC) schemes has created world class incubation facilities

across India with suitable physical infrastructure, AIC, provide capital equipment,

operating facilities, experts for mentoring the starts up, business planning support,

supply of seed capital, providing industry partners, training etc, required for

encouraging innovative startups. The areas which are coveted by AIC are

manufacturing, transport, enegry, health, education, agriculture, water and sanitation

etc.

AIC also support business and technology related entities including higher education

institutions, R&D institutes, Corporate Sector, alternative investment funds

registered with SEBI, business accelerators, individual groups etc.

The selected AIC's government provides grants upto ? 10 crore for a maximum

period of 5 years to cover the capital and operational expenditures, Also different

private companies and public institutions sponsore business incubator programmes

with the goal to help, create and grow young business by providing them necessary

support and financial, technical services, there are appoximately 900 business

incubators nation-wide supported by private and public institutions according to the

National business Incubator Association.

All business incubators arealike they are specialized in different ideas of business, s

those young entrepreneurs who wants to start business in specific areas must first of

a. find out related areas incubators and the make a project report accordingly and

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submit the: proposal to concern incubators where screening and evaluation is done

by incubators an if project is feasible all the helps are provided to entrepreneurs.

Functions of Business Incubators : According to the National business Incubati

Association an incubator's primary objective is to produce successful and financially

via! firms that can servive on their own, Early incubators focuses on technology

companies on a combination of industrial and service companies, but now newer

incubators are work with companies from diverse industries, so all the functions

which are performed by incuba' can be summarised as follows :

1. Financial Support : Incubators are very helpful to the start ups by saving tk

operation costs, as the companies that are part of an incubator can share the same

facilit and share on overhead expenses, such as utilities, office equipment rentals and

ot services. Start-ups can also take advantage of lower lease rates of the incubator is

located in low-rent industrial parks. So incubator provides financial supports to

budding young entrepreneurs.

2. Management Skills: It is not necessary every entrepreneurs may have

professional management skills so some time start ups also need guidance with

respect to management of business enterprise, so incubators forms network of

experienced entrepreneurs and retired executives who can provide management

guidance and operational assistance for e.g. restaurent entrepreneur could learn

about the difficulties of overseas expansion from retired hospitality industry

executives, startup on have senior retired executives on their boards of director and

scientific advisory panels, because these individuals provides invaluable connections

and experience to manage business.

3. Synergy Function : The close working relationships between an incubator's start-

ups create synergees, as start-up entrepreneurs can provide encouragement to our

another and employees may share ideas on new approaches to old problems, startup

may plan joint marketing compaign and cooperate on product development

initiatives with colaboration and co-ordination between different departments.

4. Economic Development: By helping new business proper or entrepreneur

incubator performs function through assisting in creating long-lasting jobs further

host communities, due to which there is creation of long-lasting jobs for new

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graduates, experienced mid-career personnel and veteran executives. When any new

business enterprises are established in any society there is employment generation,

profit generation due to which per capita" income increases and overall economic

development of nation.

Types of Incubator Services : As any start-up entrepreneurs generally lacks many

resources experience and network, so initially incubators play very important roles

to provide different services which helps then to face hurdles in starting up a

business. Hurdles which are very common can be space requirement, funding, legal,

formalities, accounting system, computer services and after pre-requisites to start

and run business, hence incubator most common services can be :

• . .Helping for business basics.

• Networking activities

• Market asssistance

• Accounting and financial management

• Access to bank loans, loan funds

• Presentation skills training

• Providing links to strategic partners

• Access to angle investor's or venture capitals

• Comprehensive business training programes

• Setting up advisory boards

• Providing mentorship

• Teaching business eliquelte

• Technological assistance

• Assistance for regulatory compliance

• Intellectual property management

Types of Business Incubators : There are different types of business incubators

which are focused on particular industries or on a particular business models, so

according to different services provided by incubators they can be categorised as

follows :

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1. Virtual Business Incubators : They provides all the assistance through internet or

online, benefit of such incubator is that they can provides solutions of problems from

remote centers too without physically presence on site.

2. Food Service Incubator : They are also called kitchen incubator because they are

expertised on food industry helful to establish restaurant and food processing related

technology and machinery.

3. Public Incubator : They are specialised on public dealing and helpful for public

goods assistance providing to related business enterprises.

4. Corporate Accelerator Incubator: They work on corporate level providing services

related to expansion of existing business and also if they want to diversity to new

market or products.

5. Start-up Studio Incubator : These types of Incubator primarily work for new

startups with interacting portfolio companies and helping start up projects.

6. Hybrid Incubators: These types of incubators are providing mixed services where

there is combination of both virtual incubator with on-premise activities including

various after functions.

Angel Investor : An angle investor (also known as informal investor, business angel,

private investor or seed investor) is an affluent individual who provide capital for a

business start-up, usually in exchange for convertible debt or ownership equity.

There are many big or small increasing number of angel investors who invest online

through equity crowd/unding or organise themselves into angle network or angel

groups in order to share research and pool their portfolio companies.

Usually angel investors invest their money as capital in start ups or small businesses

although these start-ups are highly risky companies typically have little or no occurs

to capital markets. Angel investing has soared in recent years as a growing number

of individuals seeks better returns on their money than they can get from traditional

investment vehicles.

Angel investors may include professionals such as doctors, lawyer's business

associates, executives, suppliers customers and even other entrepreneurs, unlike

venture capitalists and bankers, many angel investors are not motivated solely by

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profit making, they may be motivated for enjoyment of helping a young business

succeed and generating employment and social welfare.

Types of Angel Investors : Angel investors vary widely, but they are typically

willing to accept risk and demand little or no control in return for the change to own

a part of a business may be valuable someday. Angels can be classified into two

groups as :

• Affiliated

• Non-affiliated

An affiliated angel is some one who has some sort of contact with business but is not

necessarily related to acquainted with business. While non affiliated angel ha s m n-

'iiiiection with business directly they only invest money. There can be different

types of angel investors as follows :

1. Professionals : These includes those professionals who has discretionary income

available to invest in outside projects and if they found good return they also

recommends their collegues, professional may includes doctors, dentists, lawyers,

accountants, C.A., other business professionals.

2. Business Associates : These are those people who comes in contact with during

the normal course of business activities, they can be divided into four subgroups :

(a) Supplier/Vendor : These are those who supply inventory and other needs and

has a vital interest in company's success and acts as angel investors, they may not

only invest .n form of cash but also in the form of better payment terms or cheaper

prices or even use their credits and helping to get loans.

(b) Customers : There are many customers who has long term association with

business enterprises, customers may be shop keepers, distributors, wholesalers etc

who like companies policy and products and want to be associated with the company

through investment.

(c) Employees : Some of the key employees having long association with company

may invest their money in business either directly or purchasing shares of the

company.

(d) Competitors : There include owners of similar companies who don't directly

compete with, such competitor may be doing business in another part of the country

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and does't infringe on entrepreneur's territory, these competitors may be an

empathetic investor and may share not only capital but also informations.

(e) Business Brokers :These are,the brokers which either invest themself or they

imow hundreds of people with money who are interested in buying shares or

investing money in business.

(f) Friends and Business Associates : Family and friends are often common source

of capital for a new venture, they are most likely to invest due to their relationship

with the entrepreneur, although it is relatively 'easy to obtain money from family and

friends, like all sources of capital, there are positive and negative aspects but if the

family or friends are treated the same as any investor, potential future conflicts can

be avoided. Similarly business associated like suppiers, distributors etc. also act as

angel investor for new enterprise of they sense good rate of return in business.

Venture Capital : The term Venture Capital' represents financial investment in a

highly risky project with the objective of earning a high rate of return, although the

concept of venture capital is very old, but recent liberalisation policy of the

government appears to have given momentum to the venture capital movement in

India, we can say venture capital financing is one of the most recent entrants in the

Indian capital market, there is a significant scope for venture capital* companies in

our country because of increasing emergence' of technocrat entrepreneurs who lack

capital to be risked.

Some people think that venture capitalist do the early-stage financing of relatively

small, rapidly growing technology companies, it is more accurates to view venture

capital broadly as a professionally managed poal of equity capital, freuently, the

equity pool is formed from the resources of wealthy limited partners other principal

investors in venture-capital limited partnerships are pension funds, endowment funds

and other institutions including foreign investors.

1. Private Venture Capital Firms : These were emerged in late 1960's and usually

formed as limited partnership with the venture-capital company acting as general

partner that received a management fees and percentage of profits earned on a deal,

where as limited partners who supplied the funding were frequently institutional

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investors such as insurance companies, endowment funds, bank trust departments

pension funds and wealthy-individuals and families.

2. Small Business Investment Companies (SBIC) : The next major development by

SBIC Act which was passed in 1958 in which married private capital with

government funds to be used by profesionally managed small business investment

companies to infuse capital into start-up and growing small business, with the tax

advantages, government funds for leaverage and a private capital company SBICs

were the start of the now formal venture-capital.industry. In 1960s there has been

significant expansion of SBICs with the approval of significant expansion of SBICs

with the approval of approximately 585 SBIC licenses.

3. Industry Sponsored Venture Firms : In this type there has been money big

industry partners who pool funds to invest in new businessness as by doing so they

get tax benefits as well as long term capital gains. This took place through banks and

financial institutions as well as non-financial institutions.

4. State-Sponsored Venture Capital Fund : In response to the need for economic

development, a fourth type of venture capital firm emerged in the form of the state-

sponsored venture-capital fund, these state sponsored funds have a variety of

formats, while the size and investment focus and industry orientation vary from state

to state.

5. University Sponsored : There is fifth emerging university sponsored venture-

capital fund, these funds, usually managed as seperate entities, invest in the

technology of the particular university.

Features of Venture Capital: The main features of venture capital can be summarised

as follows :

(i) High Degree of Risk : Venture Capital represents financial investment in a highly

risk project with a objective of earning a high rate of return.

(ii) Long term Investment : Venture capital financing is a long term investment, it

generally take a long period to encash the investment in securities made by the

venture capitalists.

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(iii) Equity Participation : Venture capital financing is, invariably, an actual or

potential equity participation wherein the objective of venture capitalist is to make

capital gain by selling the share once the firm becomes profitable.

(iv) Participation in Management: In addition to providing capital, venture capitalist

take on active interest in the management of the assisted firms, they support young

entrepreneur through their support in area of managing technology, Marketing and

other areas, thus we can say approach of venture capitalist is different from that of a

traditional Render of bankers, 'Venture capital combines the qualities of banker

stock market investor and entrepreneur in one."

In additional to the venture capital companies, the government of India has been

intrumental in setting up a number of new financial agencies to serve the increasing

need of the entrepreneurs in the area of venture capital these includes :

• IDBI—Venture Capital Scheme.

• ICICI—Venture Capital Scheme.

• Risk Capital and Technology Corporation Ltd. (RCTC).

• Infrastructure Leasing and Financial Service Ltd.

• Stock Holding Corporation of India Ltd. (SHCIL).

• The Credit Rating Information Service of India Ltd. (CRISIL).

• The National Venture Fund for Software and IT Industry (NVFSIT) launched in

the year 1999-2000.

Private

Management

Firm

Risk

Raise Capital

Growth

Start-up Business

Fig. Related Areas of Venture Capitalist Stages/Process of Venture Capital

Funding : The venture capital funding process typically involves four phases in the

company's development:

1. Idea generation.

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2. Introductory Meeting.

3. Due Diligence.

4. Term Sheets and Funding.

Step I: Idea Generation and Submission of the Business Plan : The initial step in

apprating a venture capital is to submit a business plan, the plant should includes the

belown points in detail :

• Executive summary of the business proposal.

• Description of the opportunity and the market potential details.

• SWOT analysis of competitive scenario.

• Detailed financial projections.

• Detalis of the management of the company.

• Details of the proposed organisation structure.

Step II: Introductory Meeting : This is the second step after priliminary study is

being done by the venture capitalist and they finalised the project as per their

preferences, then there is one-to-one meeting that is called for discussing the project

in detail, after this meeting the venture capitalist finally decides whether or not to

move forward to the due diligence stage of the process.

Step III: Due Diligence : This is third stage called due deligence depending upon

the nature of the business proposal this process involves solving of queries related to

customer references, product development, business startegy evaluations,

management interviews, and after such exchanges of information during this time

period.

Step IV : Term Sheets and Funding : After due diligence phase is satisfactory, the

VC offers a term sheet, which is non-binding documentation explaining the basic

terms and conditions of the investment agreement, the term sheet is generally

negotiable and mist be agreed upon by all parties, after which on completion of legal

documents and legal d> deligence, funds are made available.

TYPES OF VENTURE CAPITAL FUNDING

The classification of venture capital are as per their application at various stages of a

business, the venture capital funding procedure gets complete in six stages of

financir.r! corresponding to the periods of a company's development :

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1. Seed Money : This is initially low level financing for fruitifying new idea.

2. Start-up Funds: For new firms needing funds for expenses related with

marketing and product development.

3. First-round Funding : This is done for setting manufacturing unit and after earl;.

sales funding.

4. Second-round Funding : This is related to operational capital for early stage

companies for all the operations related activities like machines, labour, raw

materia! inventory, etc.

5. Third-round Funding: This type of funding done by venture capitalist also

known as Mezzanine financing, this is the money for expanding a newly benefecial

company.

Beside above mentioned six stage of financing many books categorised mainly three

principal types of venture capital as :

1. Early Stage Financing.

2. Expansion Financing.

3. Acquisition/Buyout Financing.

1. Early Stage Financing : This is first category called early stage financing further

has three sub division as :

• Seed Financing

• Start-up Financing

• First Stage Financing

2. Expansion Financing : This is second category of financing which is done

mainly for expansion of business includes following sub divisions as :

• Second-stage financing (for expansion)

• Bridge Financing (for collaboration)

• Third Stage Financing (Monetary assistance for issuing IPO)

3. Acquisition or Buyout Financing : This is third category called acquisition or

buyout financing which assists a company to acquire certain parts or on entire

company, also called leveraged buyout financing which helps a particular

management group to obtain a particular product of another company.

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Disadvantages of Venture Capital : There are many advantage of venture capita!

but some disadvantages are also being observed which can be as follows :

• Usually venture capital as investor becomes part owners, so autonomy and contro.

of the founder is lost sometimes.

• Venture Capital investment requires many formalities and documentation hence i:

is tengthy and complex process.

• Venture capital believed to be uncertain form of financing by some experts.

• Venture capital rate of return is risky and long-term so benefits from such

financing can be realised in long run only.

Private Equity Fund : A private equity fund can be defined as a collective investment

scheme used for making investments in various equity security. Private equity funds

are typically limited partnerships with a fixed term of 10 years (with annual

extensions).

A private equity fund is raised and managed by investment professionals of a

specific private equity firm (the general partner and investment advisor), typically a

single private equity firm will manage a serves of distinct private equity funds and

will attempt to raise a new fund every 3 to 5 years as the previous fund in fully

invested.

A private equity fund is typically open only to accredited investors and qualified

clients. Accredited investor and qualified clients include institutional investors, such

as insurance companies, university endowments and pension funds and high income

and net worth individuals.

The initial investment amount for a private equity investment is often very high, if

an individual are not able invest in private equity funds directly, he/she may be

indirectly invested in a private equity fund through pension plan equity based or

insurance policy. The companies having such schemes they invest some portion of

their large portfolios in private equity funds.

Private equity firms are known for their extensive use of debt financing to purchase

companies, which they restructure and attempt to resell for a higher value. Debt

financing reduces corporate taxation burdens and is one of the principal ways in

which private equity firms make business more profitable for investors.

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A private equity investment will generally be made by a private equity firm, a

venture capital firm or an angel investor. Each of these categories of investors has its

own set of goals preferences and investment strategies, however all provide working

capital to a target company to nurture expansion, restructuring of company's

operations, new-product and market development, management support etc.

Common investment strategies in private equity include leveraged buyouts, venture

capital, growth capital, distressed investments and mezzanine capital, in a typical

leveraged buyout transaction, a private-equity firm buys majority of on existing or

mature firm. This is distinct from a venture capital or growth capital investment in

which the investors invest in young, growing or emerging companies and rarely

obtain majority control.

Private equity is also often grouped into a broader category called private capital,

generally used to describe capital supporting any long-term illiquid investment

strategy.

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SOURCES OF BUSINESS IDEAS, TESTS OF FEASIBILITY AND

SIGNIFICANCE OF WRITING BUSINESS PLAN/ PROJECT PROPOSAL

SOURCES OF BUSINESS IDEAS 1. Identification of Business Idea : In the words

of McNaughton, "The take off point of every business enterprise is an idea. Ideas are

the forces which keep every business enterprise on its trajectory. These enterprises

which do not possess a power plant of original and practical ideas will diminish and

disappear." So the first stage in promotion, and innovation is the identification of

business idea. Any decision to establish the enterprise is taken only after

identification of an idea and examining its practicability and profitability. This stage

involves three things—(a) Motives of Business, (b) Business ideas, and (c)

Evaluating feasibility and profitability

(a) Motives of Business : Motivation plays an important role in the spread and

development of entrepreneurship in the society. It has been found that certain social

needs within the broader perview of motivation are prominently associated with

entrepreneurial behaviour. Such factors or motives are needed for achievement,

power, individual achievement, social achievement, recognition, etc.

(b) Business Idea : A creative and concrete work plan is most important for a

business or innovative idea. A.business idea has to be selected from among various

alternatives. For example, whether to establish a manufacturing unit or to establish a

service sector or to establish food and agricultural product industry.

(c) Evaluating the Feasibility and Profitability of the Ideas : After selection of

business idea for the promotion or innovation- the next step is to examine the

following:

i(i) The feasibility or practicability of the selected product or service, (ii) What are

their uses ?

(hi) What are the probable capacities of the production ?

(iv) What are the technical complexities/systems ?

(v) What would be the investment level for probable capacity ?

(vi) What are the market prospects ?

(vii) What would be probable annual sales ?

(viii) What are the expected profits ?

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(ix) What are the factors for determining the success ?

Answer to these questions is most important to work out the productivity, feasibility

and profitability of the business idea. Suggested Sources of Business Ideas

(1) End Consumer : Prospective customers must be paid attention by potential

customers for idea generation. For manufacturing a new product or providing a new

service the potential customer is the final focal point of the idea.

(2) Existing Companies and Market Surveys : Good business ideas are generated

by monitoring and evaluation of the competitive products and services of the

existing companies. Market survey is carried out for this purpose which reveals the

nature, number, supply and demand position and deficiencies of various competitive

products and services.

(3) Distribution Channel : Representatives of distribution channel like retailers.

wholesalers,distributors and C/F agents are very well exposed to the needs and

requirements of the markets. They act as an excellent source for new ideas.

(4) Government Agencies : Various government agencies like state financial

corporations, technical consultancy cells, investment centers, export promotion

council's etc. generate ideas by way of providing advice and assistance in technical,

marketing and financial fields.

(5) Industrial Exhibitions and Trade Fairs : At national and international levels

various trade fairs and exhibitions are organized where new and modified versions

of products are displayed at the stalls of various manufacturers. Such venues prove

to be an excellent source of business ideas. They provide good opportunities for the

purchase, manufacturing, collaboration and distribution of new product. In India

exhibitions and trade fairs are organized by Trade Fair Authority of India which is

an autonomous body.

(6) Professional Expert: Professionals such as technical consultants, commercial

consultants, advertising agencies can also provide good business ideas and services

on the ground of their experience.

BUSINESS FEASIBILITY TEST

Definition and Concept

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"A Business Feasibility Test can be defined as a controlled process for identifying

problems and opportunities, determining objectives, describing situations, defining

successful outcomes and assessing the range of costs and benefits associated with

several alternatives for solving problems."

The Business Feasibility Test is used to support the decision making process based

on a cost benefit analysis of the actual business or project viability. It is an analytical

tool that incudes recommendations and limitations which are utilised to assist the

decision makers when determining the viability of Business Concept. Generally the

business tests are conducted during deliberation phase of the business development

cycle prior to commencement of a formal Business Plan.

IMPORTANCE OF BUSINESS FEASIBILITY TEST

Business Feasibility Test is an effective way to safe guard against wastage of further

investment or resources. A feasible project is followed by a full Business Plan. The

research and information uncovered in the feasibility study will support the business

planning stage and reduce the research time.

A thorough viability analysis provides an abundance of information that is necessary

for the Business Plan. A feasibility study should contain clear supporting evidence

for its recommendations. Recommendations will be a mix of numerical data with

qualitative, experience based documentation. A business feasibility test is heavily

dependent on the market research and analysis. It provides the stakeholders with

varying degrees of evidence in context to the viability of Business Concept.

DIMENSIONS OF BUSINESS VIABILITY

The Business Feasibility Test places the findings of the Dimensions of Business

Viabi ity Model assessment into a formal business report which is assessed by

potential investor-and stakeholders regarding their credibility and depth of argument.

For the purposes of understanding the structures of a Business Feasibility Study, the

following represent the framework of the Dimensions of Business Viability.

1. Market Viability

2. Technical Viability

3. Business Model Viability

4. Management Model Viability

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5. Economic and Financial Model Viability

6. Exit Strategy Viability.

The significant component of the findings should relate to the likelihood of success,

projected return on investment and mitigation of identified risk.

The purpose of the feasibility study is to consolidate an argument based on factual

evidence and analysis to help justify one's decision in relation to the core question of

actual viability of the business venture.

SOME OTHER SOURCES OF HELP TO CONDUCT BUSINESS

FEASIBILITY TEST

• Business Enterprise Centres : Information, business counselling, training

workshops, research facilities, back up and support facilities, networking and

publications.

• Accountant: Advice on all financial issues, assist in feasibility study, legal

structure suggestions, assist in funding estimates, sourcing and applications, check

books if buying an existing business.

• Solicitor : Contracts, leases, legal representation.

• Bank : Finance, information and support, leasing, advice on contracts, specialist

services.

• Business Advisors/Consultants : Someone to talk to, specialist advice, monitor-

ing, negotiations, training, back-up.

• Trade Associations : Membership and support, group deals, training, advice,

research, industrial relations expertise and networking.

• Potential Suppliers : Information, back up, promotional support, training, etc.

• Sources of Information : Own research, government departments, information

and publications available from many departments.

• Competitors : Check the competition, their location, layout, advertising and

service.

• University Libraries and On-line Entrepreneurship Resources.

BUSINESS PLAN/PROJECT PROPOSAL Concept of Business Plan

Before promoting the enterprise planning is to be done in order to achieve tin

objective of the enterprise. Therefore a business plan can be explained as a written

245

document that describes in detail how a new business is going to achieve its goal.

Business plans can range in size from a simple few sentences to more than 100

pages.

Comprehensive business plans are categorised into three sections i.e., business

concept, market place and financial. There are further categorised into seven

components that include summary of the plan, description of the business, market

strategies, competition analysis, design and development, operations and

management.

Significance of Business Plan

1. Classify Direction and Future Vision : The primary objective of a business plan is

to clarify, what the business is and what it intends to be over a period of time.

Clarifying the purpose and direction of one's business allows one to understand what

needs to be done for future development. Classifying one's business can specify the

exact product lines and services one wish to offer as well as detailed description of

ones ideal customers.

2. Attract Finance : The preparation of business plan is beneficial for those small

enterprises who have applied for loans from financial assistance from financial

institutions and commercial banks. Financial institution make appraisal on the basis

of business plan or project proposal to find out the feasibility of the project.

3. Attract Team Members : Business plans can act as a sale tool to attract executive

level employees, financial partners into their new venture. The perspectives of the

project can be explained to the desired partners or executive candidates and persuade

them to join the team.

4. Manage Company : A business plan .acts as a management tool that can be

regularly referred to ensure that the business is on course with meeting operation

milestones.

PROJECT FORMULATION OR FORMULATION OF BUSINESS PLAN

Project formulation means the systematic development of a project idea for arriving

at an investment decision. It contains a mechanism of knowing risks at the earliest

possible stage of resource mobilisation. It involves a step by step investigation and

development of project idea. It also provides for a controlled mechanism for

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curtailing expenditure on project development. In case a weakness is observed at any

stage of investigation, the entrepreneur can exercise his discretion of calling off that

exercise, if required.

Project formulation is a process which involves team effort of various,experts. For

this, each member of the team should be familiar with broad strategy, objectives and

other aspects of the project. Project team should consist of experts in major

substantive fields of the project. Depending on the situation any large project should

comprise the following team members :

(i) One industrial economist

(ii) One market analyst

(hi) One or more technologist/engineer specialised in the appropriate technology

(iv) One mechanical and/or industrial engineer

(v) One civil engineer, if needed

(vi) One management accounting expert.

Significance of Project Formulation : A well formulated project is of great help in

obtaining assistance from financial institutions. When resources are limited and are

allotted to various projects on the basis of their relative importance and viability, a

well formulated project is the best way of convincing a financial institution.

Secondly, well-formulated projects get easy Government clearance and in removing

hurdles of procedural formalities. It provides an independent assessment of the

feasibility of obtaining these sanctions based on Government's policies. The project

establishes credentials in the eyes of the bureaucracy and obtains the government's

sanctions without much difficulties.

Elements of Project Formulation : Project formulation is by itself an analytical

management aid. It enables the entrepreneur to arrive at most effective project

decision. A project formulation process involves the following aspects :

1. Feasibility Analysis

Sources of Business Ideas, Tests of Feasibility and.....Project Proposal 165

2. Techno-economic Analysis

3. Project Design and Network Analysis

4. Input Analysis

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5. Financial Analysis

6. Social cost benefit Analysis

7. Project Appraisal

8. Location and Layout Analysis

9. Selection of form of ownership.

SELECTION OF A PRODUCT AND PROJECT FORMULATION

An entrepreneur has to identify or select the product according to market needs. He

has to identify short-term and long-term effects of the product. In our country there

is scarcity of innovative entrepreneurs because the capital and technical market is

not much effective or developed. The limitations or drawbacks of an underdeveloped

economy are basic reasons for not evolving new products or techniques. Lack or

improper training and development facilities are not paying proper attention on

research are some other reasons in this direction. An innovative entrepreneur has

desire to do something new and therefore he uses his knowledge, experience,

capacity and motivation to decide the product, and this motivation induces him to

produce and develop new market. On the other hand, the entrepreneur-who does not

think something new and just follow prevailing products or techniques with no or

little changes can improve the present market. Before deciding about the product, an

entrepreneur must try to answer the following questions :

(i) Who are the prospective buyers for the product ?

(ii) At what price they will buy the product ?

(hi) When will they buy and how much will they buy ?

(iv) From where they will purchase the product ?

(v) What are their expectations in our product ?

(vi) Who are our competitors and what methods they adopt ?

(vii) How the product will be marketed ? etc.

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CONTENT OF BUSINESS PLAN, DESIGNING BUSINESS PROCESSES

BUSINESS PLAN

Business plan can be defined as road map or written document that provides

directions for future, business plan usually contains the guidelines regarding how to

conduct business in future.

Not all business plans are for starts up that are launching some new thing, existing

business also use business plans to manage and steer the business, not just to address

changes in their markets and to take advantage of new opportunities. Business plan

can be used as a plan to reinforce startegy, establish,metrics, manage responsiblities

and goals, tract results, and manage and plan resources including critical cash flow.

For existing business, a robust business planning process can be a competitive

advantage that drives faster growth and greater innovation, instead of a static

document, business plan in existing businessess become dynamic tools that are used

to track growth and spot potential problems so .that business is not affected.

There are certain common components that are found in almost every business plan,

such a sales forecasts and marketing strategy, business plan formats can be very

different depending on the audience and the type of business for e.g. if some one

building a plan for a pharmaceutical firm then plan must be having details about

government approval processes. If we plan for restaurant, details about location and

renovations might be critical factors. Plans can also differ greatly in length, detail

and presentation. Plans that never leave the office and are used exclusively for

internal strategic planning and management might use more casual language and

might not have much visual polish, on the after end a plan that is made for the desk

of a top venture compitalist will have a high degree of polish and will forces on the

high-growth aspects of the business and the experienced team that is going to deliver

stunning results.

Types of Business Plans

Generally there are three common types of business plans :

1. One-page Business Plan

2. The Internal Business Plan

3. External Business Plan

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1. One-page Business Plan : This is the shortest plan can be called as quick

summary of business delived on a single page which means the business is described

in very concise language that is direct and to the point. This types of one page plan

can serve two purposes, firstly as a tool to introduce the business to outsiders with

whom business is associated like potential investors as they have very little time to

read detailed business plans in that case one-page business plan is very helpful so

that investor can see the entire concept at a glance and quickly reviews the refined

concepts of new ideas.

2. The Internal Business Plan : This type of business plan is extension of one-page

plan in detail focuses mainly on business strategy, business objectives and

Milestones,

metrice budgets and forecasts also includes the review schedule for monthly review

anc revision. As this type of plans are made for internal staff and employees so

internal busines • plans skip details about company history and management team

since everyone in the company almost certainly knows these informations. Internal

business plans are management tools used to guide the growth of bath start up and

existing business, they help business owners think through strategic decisions and

measure progress towards organisation goals

3. External Business Plan : This is most detailed types of business plans called as

formal business plan documents that are designed to be read by outsiders to provide

information about a business, the most common use of this plan is to convince

investors to fund a business and also to support a loan application. Certainly this

type of business plan is also used to recruit or train or absorb key employees.

A formal business plan document is an extension of the internal business plan this is

very well-presented with more attention to detail in the language and format, it also

details new potential funds are going to be used in future and detailed analysis about

funds and expected returns. Content of Business Plan

Generally any business plan contains the following components :

1. Title Page

2. Executive Summary

3. Description of the Business

250

4. Description of the Product or Services

5. Market Analysis

6. Competitive Analysis

7. Operations and Management

8. Financial Coponents

9. Supportive Documents

1. Title Page : Any business plan is presented with a cover called title page listing

the name of the business, owners name(s) of the principal(s), address of Head Office

and Plant location, phone numbers, e-mail, website and date, presentation of title

page should be professional, easy to read and informations well-put-together. If

there is any logo can be put in it, further table of contents follows the executive

summary or statement of purpose, so that readers can quickly find the information or

financial data.

2. Executive Summary : Also statement of purpose which reflect reason for writing

the business plan, this summary tells the reader what you want and why suppose if

you require loan 50 lacs then you have to give detail for the purpose of utilization

loan amount either for remodel, refurbish your factory or to expand your product

live or to buy nc equipment ? Also detail about return on investment, how to repay

loan etc.

The executive summary or statement should be no more than one page in length ar

should cover the following key elements :

• Business concept describing the business, products, market and competitr

advantage.

• Financial feature and financial highlight such as sales and profits.

• Financial requirements and capital requirements.

• Current business position and relevant information about the company.

• Major achievements such as patents, prototype, contracts regarding product

development or any results from test marketing if conducted in Market.

3. Description of the Business : This part of business plan contains description

usually begins with a short explanation of the industry, facts and research which

provide information on all the various market within the industry, including

251

references to new products or developments that could benefits or hinder your

business, while doing this base your observation on reliable data and be sure to

footnote and cite your sources of information wherever necessary. As one should

keep in mind that bankers and investors won't risk money on assumption or

conjecture.

At the time of explaining busines person have to describe in which sector his

business falls into it may be wholesale, retail, manufacturing, food services,

hospitality, etc. and also describe the business is new or established.

After this describe business is sole proprietorship, partnership, company etc. There

explain the business principals and what bring to the business. Discuss who are the

customers of business, how much market is big and the way of distribution channel

and marketing of the product or service the business belongs to.

4. Description of the Product or Services : The business description depends on the

complexity of your plan, it can be few paragraphs to a few pages. Try to keep your

business description short if your plan is not complicated, describe one paragraph of

Industry, another para of product or service then business and its success factors in

another two more paragraphs.

At the time of describing your product or" service make sure to your reader about

idea you are presenting. Discuss in detail how your product or service is different

from other products or service those already in the market and how they can easily

use your product or service. You have to be specific about your business apart from

those of your competitors.

Also to mention why your business will be profitable, factors to be successful, hard

facts about new equipment, experience of the key people in the business, choice of

location and reason for selling the particular products in market.

5. Market Analysis: There should be through market analysis which define prospects

as well as information regarding pricing, distribution and promotional strategies that

will help your company to be successful compared to competitors both in short and

long-term.

So do market analysis by defining the market in forms of size, demographic, market

structure, growth prosepcts, trends and sales potential, next is to determine how

252

often your product or services will be purchased by your target market, then figure

out the potential annual purchase, benchmark of market share along with market-

planning projections.

Also other aspects of market analysis should be done describing positioning strategy,

differentiating product or services from competitors and USP (Unique Selling

Proposition) of your product or services.

In marketing if the product is new in the market pricing is very important so you

should clearly mention the methods of establishing prices considering following :

• Cost-plus pricing can be used mainly by manufacture to assure that all cost (fixed

and variable) are considered for calculation in order to obtain desired profit

percentage.

• Demand pricing is also used by companies that sell their products through a variety

of sources differing prices based on demand.

• Competitive pricing is used when there is lot of competition already on established

price for particular products in the market.

• Mark up pricing is used mainly by retailers calculated by adding your desired

profit to the cost of the product.

Finally in market analysis detail information shoidd be there with respect to

distribution and promotional strategy including all the ways of communication in

market and customers to make them aware of your product or service, so for

successful promotion strategy one should address in detail about advertising,

packaging, public relations, sales promotions and personal sales.

6. Competitive Analysis : This is very important for a new business that they should

know detail about their competitors in the market because in today's market due to

availability of large variety of products in the market by competitors may affect new

products due to quality, pricing, market share etc.

So the purpose of competitive analysis is to determine the following :

• The strengths and weakness of the competitors within your market.

• Competitive strategies that will provide you with a distinct advantage.

• Barriers that can affect your product from entering in market.

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• Any weakness of competitors that can be exploited in the product development

cycle.

So competitor analysis is done mainly to identify both direct and indirect

competition related to your business in present scenario as well as in future, once if

competitors are grouped then detailed marketing strategies can be identified which

helps you to determine distinct competitive advantages.

7. Operations and Management : This part includes all the aspects and process

related with operations and management of business, this includes the components

of business plan designed to describe how the business functions on a continuing

basis. The operation plan highlights the logistics of the organisation, such as all the

responsibilities of management team, various task- assigned to each division and

hierarchy within the company also the capital and expenses requirements related to

the operations of the business.

8. Financial Components : After defining the products, market, operations the next

area is very important to analyse the financial components, as finance is like blood

in body without it body organs cannot work. So financial statements that form the

backbone of any business includes three main components as r

• The Income Statement

• Cash Flow Statement

• Balance Sheet

The income statement is a simple and straight forward report on the business cash-

generalising ability, It is a scorecard on the financial performance of your business

that relects when sales are made and when expenses are incurred, it also draws

information from the various financial models developed earlier such as reenus,

expenses, capital and cost of goods, by combining all these elements, the income

statement illustrates just how much your company makes or loses during the year by

substracting cost of goods and expenses from revenues to arrive at a net result,

which is either a profit or loss.

The cash flow statement is one of the most critical information tools for your

business, since it shows how much cash you will need to meet obligations, when you

will require it and where it will come from, the result is the profit or lose at the end

254

of each month and year, the cash flow statement carries both profits and losses over

the next month to also show the cumulative amount. The cash flow statement should

6 prepared on a monthly basis during the first year, on a quarterly basis for the

second year and annually for the third year.

The last financial statement needs a balance sheet, unlike the previous financial

ratements, the balance sheet is generated annually for the business plan and is more

or .ess, a summary of all the preceeding financial information broken down into

three tomponents i.e., assets, liabilities and equity.

Balance sheets are usually used to calculated the net worth of a business or

individual directly measuring assets against liabilities, if the business plan is for a

new business, try to project what your assets and liablities will be occur the course

of the business plan determine what equity you may accumulate in the business, so

to obtain financing for new business one should need to include a personal finance

statement or balance sheet, finally analysis of the balance sheet should be kept short

and cover key points related to -sets and liabilities of business.

9. Supportive Documents : In this section of business plan includes any other

documents that are either directly or indirectly required for starting and running the

business which may include :

• Licence

• Contracts with Suppliers

• Identity of Customers or Clients

• Letters of References

• Letters of Intent

• Copy of Lease

• Tax Returns for Previous Three Years

• Any other Legal Documents Details etc.

So we can say business plan is very important document which helps as a guide line

to bath proposer and investors, although many people thinks that business plan is

only required of someone are trying to borrow money from banker or a venture

capitalist, it is true but a business plan is more than a pitch for financing also a guide

to help a business man in order to define and meet busines goals.

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Business plan can be compared like if we start cross-country drive without a road

map, similarly without business plan you cannot run any business strategically

business plan at as a road map for the success of any business enterprise. Business

plan help you to avoid some common causes of business failure such as under-

capitalization or lack of an adequate market.

Plant Location and Layout: Location of an enterprise is an important entrepreneurial

decision as it affects the operational as well as financial performance. So

entrepreneur is required to identify that location at which the enterprise will have

easy access to physical, economic and social endowments. The general objective in

selecting a location is to minimize total cost of production and distribution. The

selected location should be in a position to help in generating maximum revenue and

provide an opportunity for further growth and expansion. An entrepreneur is

expected to evaluate his targets in terms of time and cost variable and try to select a

proper location and seek possession of the site before the zero date. Generally,

financial institutions are also interested to inspect the location or site of the plant

before sanctioning any loan to the enterprise concerned. Efforts should also be made

by the entrepreneur to remove all uncertaintty associated with the site before the

zero date. Entrepreneur should also know that any change in location or site of a

later date not only targets will be missed but even the viability of the project may

also be lost. Thus ideal location site helps in smooth and efficient functioning of an

enterprise, it also ensures a reduction in cost as well as improves productivity and

financial viability of the enterprise.

Need for Enterprise Location

The need for location or site is generally govern by the following circumstances:

(i) To promote the establishment of a new enterprise.

(ii) To undertake exapansion, decentralisation and diversification necessary for

meeting (hi) To manage the situations arising due to non-renewal of existing lease

of a

establishment demand of products.

(iv) To develop new location if existing location has been declared as undesirable or

unsuitable.

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(v) To arrange a new location by shifting from existing location due to change in

market pattern, depletion of raw materials, change in production processes and

transport facilities, etc.

(vi) To open new branch or production facility at new places for increasing the

volume of production and distribution activities.

Importance of Enterprise Location

Selection of plant location or site is quite important due to the following reasons :

(i) It enables the enterprise to operate smoothly, efficiently and with the minimum

cost.

(ii) It controls wastages in efforts and talents at the entrepreneurs.

(iii) It reduces uncertainty in results.

(iv) It encourages effective mobilization of raw-materials, labour and potential

customers, (v) It develops the area by attracting other potential entrepreneurs and

endowments

like physical, economic and social variables.

Steps in Enterprise Location

Following steps are important in selecting a particular location or site for the plant:

(i) Selection of the region.

(ii) Selection of the locality or community.

(iii) Selection of the exact site and

(iv) Selection of an optimum site.

Generally, entrepreneur is free to select and location or site for the plant

development. However, regulatory provisions of the government also affect the

choice of plant location or site.

Location, Localisation and Planned Location of Industries: Location is

concerned with a particular site where entrepreneur is interested to establish his

enterprise or plant having lowest cost objective. If a particular industry is

concentrated mainly in one areas is called as localisation of industries. For example,

Kolkata and Mumbai are known for jute and textiles industry respectively. Planned

location of industries is a systematic approach by which location of industries is

planned to give each region or area or place a variety of industries to promote

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dispersal of industries. For example, in Ludhiana, different types of industries have

been developed and no particular industry is concentrated in that particular area.

Factors Influencing the Selection of the Location of an Enterprise or Plant or

Project: Following are the important factors which are normally to be considered

when selecting the location of an enterprise or project :

(a) Availability of Land : Land should be large enough to meet out present

requirement with provision for further expansion. Land should be for industrial use

(land usage pattern to be adhered to) and proper layout of plant and equipment must

be possible as per the clinical feasibility study. Drainage level of land, soil testing

report (should be suitable for the construction of the factory) should be favourable to

the project requirements.

(b) Availability of Raw Materials : Availability of required quantity and quality of

raw materials at a resonable cost. Cost of materials generally constitutes a major

chunk of total cost of production and thus, the impact of raw materials on location

depends their nature and the source of their deposits.

(c) Supply of Manpower: Every enterprise requires an adequate supply of manpower

with appropriate skills. Availability of skilled manpower, cost of labour, labour

expectations, local culture affect the supply of manpower to enterprise. Sometimes,

it becomes difficult to obtain high skilled people to work at very remote places with

big town facilities. Alfred Weber rightly remarked that "an industrial site will

deviate from the point of minimum transportation cost to the cheaper labour centre if

the additional cost of transportation at the new centre is more than compensated by

the savings in labour cost." However, this situation has been changed. Labour is

mobile and there is a level of minimum wages fixed by the Government from time to

timev Moreover certain industries are capital intensive and they require less labour.

(d) Transport and Communication Facilities : Transport services are required for

assembling of materials and distribution of products. At the time of selection of a

particular efforts should be made to ensure that transportation facilities are easily

available at reasonable rates. Site should be well connected by road and rail or

nearer to national highways, major railway yard etc., Transportation of equipment,

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material, product and personal is an important requirement and it should be ensured

in time and in efficient manner.

(e) Proximity to the Market : Availability of consumer market also affects the

viability of the enterprise. An entrepreneur can improve his customer relations if

they are available in nearby perishable commodities and those producing for a local

market are also interested to develop their plants in potential consumer's area as it

would ensure a reduction in transportation cost involved in distributing the finished

products. Actually, an enterprise tends to disperse only if they find a new consumer

market.

(f) Water, Power and Fuel : Uninterruptd operations of an enterprise is the result of

sufficient supply of water, power and fuel etc. In this context, efforts are required to

assess local sources of water. Besides, required water supply to be assessed in terms

of water conditions or sub-soil water etc. Availability of power in the region is to be

evaluated in terms of actual requirements. Some industries consume lot power

(aluminium) or water (Paper industry) and these variables are a very important factor

for them. Nowadays, industries are facing the problem of power shortages and they

are shifting to the fuel option—coal. For example, coal is the major source of fuel

for the iron and steel industry and these industries are located near the coal mines.

(g) Regional Development : In our country, government is pursuing the policy of

balanced regional development to solve the problems like slum, disparity of income

and wealth and optimum use of resources. In order to ensure balanced regional

development, government has declared certain areas as backward areas and zero

industry areas. Government gives certain benefits like tax benefits but it is necessary

to evaluate the process to what extent they would outweigh the disadvantages.

(h) External Economies : In some cases, an enterprise prefers to be located in those

centres where other industrial units are already located. There are certain facilities

like transportation, warehousing, banking, insurance, communication and factoring

services etc. which are easily available and industrial units tend to be concentrated in

these areas Besides, raw materials are. also available at cheaper prices and in large

quantity. For example, by product of one enterprise may be used as raw material by

259

another enterprise Enterprises working as distilleries are generally located in nearby

areas of Sugar mills because they supply molasses as raw materials to distilleries.

(i) Personal Factors : Personal prefrernces and prejudices of an entrepreneur alsr

effect the selection of location. Entrepreneurial preferences are also affected by law

and order, political stability and safety etc. Thus, entrepreneurs prefer to locate their

enterprises in those areas which are safe and free from law and order problems.

(j) Local Laws and Regulations :In certain cases local laws and regulation imposes

restrictions on the development of industrial units in special areas. For example,

consent of various agencies like local Panchayat, municipality, government, state

planning bodies is mandatory for the entrepreneurs otherwise they cannot run their

enterprises in municipal or local areas. Similarly, high rate of income-tax, sale-tax,

octroi, etc. discourage entrepreneur to develop their plant in a particular area or state.

But facility of tax holidays encourages them otherwise to develop their units in a

particular area or state.

(k) Ecological and Environmental Factors : Certain industrial units are required to

be governed by the ecological and environmental provisions of Pollution Control

Act. Industrial units are required to follow the norms of Pollution Control Board.

They have to make efforts for the disposal of effluents are directed by the pollution

control authorities. They have to arrange the nearest source where effluent (after

treatment) could be discharged.

Government Locational Policy : Industrial location has received closer attention of

the government and policy planners in recent times. Actually, location policy is an

extension of the policy of development backward areas and industrial disposal. It

deals with negative aspect and positive thrust. The negative aspect is concerned with

preventive measures for developing new units in the already advanced areas and

urban, metropolitan centres with the dictates of then government from time to time.

But positive trust deals with instruments like concessional finance, investment tax

incentives subsidies etc. which are being used by government to develop new units

in backward and zero industries districts of different states. With the help of positive

strategy, government is trying to ensure effective dispersal of industrial units to

backward areas. The government has already formulated a policy that "The new unit

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should not be located within the standard urban area limit of a large metropolitan

city having a population of more than prescribed limit determined by government.

The location of industrial units is further regulated by the local zoning and land-use

regulations as also the environmental regulations. Hence, even if the requirement of

the locational policy as stated above is fulfilled, but the local zoning and land-use

regulations of a State government, or the regulations of the Ministry of Environment

do not permit setting up of an industry at a location, then the entrepreneur would be

required to abide by that decision.

Thus, selection of location of an eterprise is an important and entrepreneur should

try to assess the implication of the above factors. These factors affect the survival

and viability of the enterprise in the long run.

One study of locational considerations from small-scale units revealed that the

native place or homelands (personal factor) of the entrepreneur was the most

important factor.

Heavy preference to homeland suggests that small-scale enterprise is not freely

mobile. Low preference for Government incentives suggests that concessions and

incentives cannot compensate for poor infrastructure.

Table given below also suggests that the locational choice undergo with differences

in the levels of development across the regions (hills and plains).

Table : Factors Affecting Location Decision

Considerations

Entrepreneur's Response

Hills Plains Total

No. % No. % No. %

Homeland 15 67 11 39 26 52

Government

Incentives

3 14 1 4 4 8

Availability of Raw

Material

o 0 1 4 1 2

Availability of

Labour

2 9 0 0 2 4

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Availability of

Market^

0 0 5 18 5 10

Availability of

infrastructure

facilities

1 5 9 32 10 20

Others 1 5 1 4 2 4

Total 22 100 28 100 50 100

Layout : Layout involves determining the space requirement for the facilities and

arranging them in a manner to ensure steady flow of operations with minimum

overall cost. In order words, a layout is a floo"r plan for arranging the desired

facilities, machinery, equipment in an optimum locations so as to permit the quickest

flow of materials and manpower at the lowest cost and with the least amount of in

process handling from receipt of raw material to shipment of finished products.

Since, a layout once made cannot be changed/modified easily and without incurring

considerable cost on one hand and disrupting the operations on the other hand,

layout decisions are strategic decisions. Hence, layout has to be considered at the

time of planning a new venture. A good layout should result in comfort,

convenience, better appearance, safety, efficiency and profits. A poorly planned

layout causes congestion, disruption in flow of man and/or materials, accidents,

delays, rejections leading to frustration and inefficiency. In a production unit layout

includes factory design, that is layout of workshop, raw material stock yards,

finished goods stores, generator, compressor room etc. In hospitals it involves fixing

the location of wards, operation theater, out-patient departments, canteen, doctors

and nurses duty rooms etc. At another level layout planning involves layout of

different machines, work stations etc., in the shop floor and patient's beds, drug

store, doctors and nurses seats and other facilities in a hospital ward.

Considerations of Plant Layout

• Maximum use of the available space.

• Compatibility with the production technology and product mix.

• Minimum movement of materials as well as men.

• Provision of proper space for maintenance.

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• Arrangement of proper in-transit storage and stacking space.

• Promotes effective supervision.

• Proper lighting and ventilation.

• Provision of maximum flexibility.

• Safety of operators and other staff.

• Minimum handling of materials.

• Provision for future expansion.

• Security against fire, theft, detonation-etc.

• Maximum flexibility to accommodate changes in production volume and product

mix.

• Should meet the specific requirement ofthe production process viz., air

conditioning, air cooling, dust control, humidity control and may be required.

Advantages of Proper Plant Layout

1. Increase in Productivity

2. Maximum utilization of Space

3. Effective Supervision and Control

4. Economy in Material

5. Improved Safety and Handling

6. Improved Working Environment and Morale

7. Better Quality Control.

Types of Layout: As discussed so far the plant layout facilities the arrangement of

machines, equipment and other physical facilities in a planned manner within the

factory premises. An entrepreneur must possess an expertise to lay down a proper

layout for new aor existing plant. It differs from plant to plant, from location to

location and from industry to industry. But the basic principles governing plant

layout are more or less same.

As far as small business is concerned, it requires a smaller area of space and can be

located in any kind of building as long as the space is available and it is convenient.

Plant layout for Small Scale business is closely linked with the factory building and

built up area.

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From the point of view of plant layout, we can classify small business or unit into

three categories :

I. Manufacturing units

II. Traders

III. Service Centers and Establishments I. Manufacturing Units

In case of manufacturing unit, plant layout may be of four types :

(a) Product or line layout

(b) Process or functional layout

(c) Fixed position or location layout

(d) Combined or group layout

(a) Product or Line Layout: Under this, machines and equipments are arranged in

one line depending upon the sequence of operations required for the product. The

materials move from one workstation to another sequentially without any

backtracking or deviation. Under this, machines are grouped in one sequence.

Therefore materials are fed into the firs machine and finished goods travel

automatically from machine to machine, to output of one machine becoming input of

the next, e.g. in a paper mill, bamboos are fed into the machine at one end and paper

comes out at the other end. The raw material moves very fast from one workstation

to other stations with a minimum work in progress storage and material handling.

The grouping of machines should be done keeping in mind the following general

principles.

(i) All the machine tools or other items of equipments must be placed at the point

demanded by the sequence of operations.

(ii) There should no points where one line crossed another line.

(hi) Materials may be fed where they are required for assembly but not necessarily

at one point.

(iv) All the operations including assembly, testing packing must be included in the

line. Advantages : Product layout provides the following benefits :

(i) Low cost of material handling, due to straight and short route and absence of

backtracking.

(ii) Smooth and uninterrupted operations, (hi) Continuous flow of work.

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(iv) Lesser investment in inventory and work in progress.

(v) Optimum use of floor space.

(vi) Shorter processing time or quicker output.

(vii) Less congestion of work in process.

(viii) Simple and effective inspection of work and simplified production control, (ix)

Lower cost of manufacturing per unit.

Disadvantages : Product layout suffers from following drawbacks :

(i) High initial capital investment in special purpose machine.

(ii) Heavy overhead charges.

(hi) Breakdown of one machine will hamper the whole production process, (iv)

Lesser flexibility as specially laid out for particular product.

Suitability : Product layout is useful under following conditions :

(i) Mass production of standardized products.

(ii) Simple and repetitive manufacturing process.

(hi) Operation time for different process is more or less equal.

(iv) Reasonably stable demand for the product.

(v) Continuous supply of materials.

Therefore, the manufacturing units involving continuous manufacturing process,

producing few standardized products continuously on the firm's own specification

and in anticipation of sales would prefer product layout e.g. chemicals, sugar, paper,

rubber, refineries, cement, automobiles, food processing and electronics etc.

(b) Process or Functional Layout: In this type of layout machines of a similar type

are arranged together at one place. E.g. machines performing drilling operations are

arranged in the drilling department, machines performing casting operations be

grouped in the casting department. Therefore the machines are installed in the plants,

which follows the process layout.

Hence, such layout typically drilling departments, milling department, welding

department, heating department and painting department etc. the process of

functional layout is followed from historical period. It evolved from the handicraft

method of production. The work has to be allocated to each department in such a

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way that no machines are chosen to do as many Process layout showing movement

of two products :

The grouping of machines according to the process has to be done keeping in mind

the following principles,

(i) The distance between departments should be as short as possible for avoiding

long distance movement of material.

(ii) The departments should be in sequence of operations.

(iii) The arrangement should be convenient for inspection and supervision.

Advantages : Process layout provides the following benefits :

(i) Lower initial capital investmentin machines and equipments. There is high degree

of machine utilization, as a machine is not blocked for a single product.

(ii) The overhead costs are relatively low.

(hi) Change in output design and volume can be more easily adapted to the output

of variety of products.

(iv) Breakdown of one machine does not result in complete work stoppage.

(v) Supervision can be more effective and specialised.

(vi) There is a greater flexibility of scope for expansion.

Disadvantages : Process layout suffer from following drawbacks :

Gen

(i) Material handling cost are high due backtracking.

(ii) More skilled labour is required resulting in higher cost. tend (hi) Time gap or

lag in production is higher. layo*

(iv) Work in progress inventory is high needing greater storage space. the

(v) More frequent inspection is needed which results in costly supervision. sh'a

Suitability : Process layout is adopted when bash

(i) Products are not standardized.

(ii) Quantity produced is small.

(hi) There are frequent changes in design and style of product.

(iv) Job shop type of work is done.

(v) Machines are very expensive. ar Thus, process layout or functional layout is

suitable for job order production involving

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non-repetitive processes and customer specifications and non-standardised products,

e.g., tailoring, light and heavy engineering products, made to other furniture

industries, jewellery. is

(c) Fixed Position or Location Layout : In this type of layout, the major product

being produced is fixed at one location. Equipment labour and components are

moved to that location. All facilities are brought and arranged around one work

center. This type of layout is not relevant for small scale entrepreneur. The following

figure shows a fixed position layout regarding shipbuilding.

Advantages : Fixed position layout provides the following benefits :

(i) It saves time and cost involved on the movement of work from one workstation

to m

another.

The layout is flexible as change in job design and operation sequence can be easily

incorporated.

It is more economical when several orders in different stages of progress are being

executed simultaneously.

Adjustments can be made to meet shortage of materials of absence of workers by

changing the sequence of operations. Disadvantages : Fixed position layout has the

following drawbacks :

(i) Production period being very long, capital investment is very heavy.

(ii) Very large space is required for storage of material and equipment near the

product, (hi) As several operations are often carried out simultaneously, there is

possibility of

confusion and conflicts among different workgroups. Suitability : The fixed position

layout is followed in following conditions :

(i) Manufacturing of bulky and heavy products such as locomotives, ships, boilers,

generators, wagon building, aircraft manufacturing etc.

(ii) Construction of building, flyovers, dams.

(iii) Hospital, the medicines, doctors and nurses are taken to the patient (product),

(d) Combined or Group Layout: Certain manufacturing units may require all three

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processes namely intermittent process (job shops) the continuous process (mass

production shops) and the representative process combined process (i.e.,

miscellaneous shops).

In most of industries, only a product layout or process layout or fixed location layout

does not exist. Thus, in manufacturing concerns where several products are

produced in repeated numbers with no likelihood of continuous production,

combined layout is followed. Generally, a combination of the product and process

layout or other combination are found, in practice, e.g. for industries involving the

fabrication of parts and assembly, fabrication tends to employ the process layout,

while the assembly areas often employ the product layout. In soap, manufacturing

plant, the machinery manufacturing soap is arrange done the product line principle,

but ancillary services such as heating, the manufacturing of glycerin, the power

house, the water treatment plant etc. are arranged on a functional basis.

II. Traders

When two outlets carry almost same merchandise, customers usually buy in the one

that is more appealing to them. Thus, customers are attracted and kept by good

layout i.e., good lighting, attractive colours, good ventilation, air conditioning,

moden design and arrangement and even music. All of these things mean customer

convenience appeal and greater business volume.

The customer is always impressed by service, efficiency and quality. Hence, the

layout is essential for handling merchandise, which is arranged as per the space

available and the type and magnitude of goods to be sold keeping in mind the

convenience of customers.

There are three kinds of layouts in retail operations today :

(a) Self service or modified self service layout.

(b) Full service layout.

(c) Special layouts.

The self-service layouts, cuts down on sales clerk's time and allow customers to

select merchandise for themselves. Customers should be led through the store in a

way that will expose them to as much display area as possible, e.g., Grocery Stores

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or department stores. In those stores, necessities or convenience goods should be

placed at the rear of the store.

The use of colour and lighting is very important to direct attention to interior

displays and to make the most of the stores layout.

All operations are not self-service. Certain specially enterprises sell to fewer number

of customers or higher priced product, e.g., Apparel, office machines, sporting

goods, fashion items, hardware, good quality shoes, jewelry, luggage and

accessories, furniture and appliances are all examples of products that require time

and personal attention to be sold. These full service layouts provide area and

equipment necessary in such cases.

Some layouts depend strictly one the type of special store to be set up, e.g., TV

repair shop, soft ice cream store, and drive-in soft drink stores are all examples of

business requiring special design. Thus, good retail layout should be the one, which

saves rent, time and labour.

III. Services Centers and Establishments

Services establishments such as motels, hotels, restaurants, must give due attention

to client convenience, quality of service, efficiency in delivering services and

pleasing office ambience. In today's environment, the clients look for ease in

approaching different departments of a service oraganisation and hence the layout

should be designed in a fashion, which allows clients quick and convenient access to

the facilities offered by a service establishment.

Applicability of Plant Layout: Plant layout is applicable to all types of industries or

plants. Certain plants require special arrangements which, when incorporated make

the layout look distinct from the types already discussed above. Applicability of

plant layout in manufacturing and service industries is discussed below.

In case of manufacturing of 'detergent powder' a multi-storey building is specially

constructed to house the boiler. Materials are stored and poured into the the boiler at

different stages on different floors. Other facilities are also provided around the

boiler at different stations.

Another applicabihty of this layout is the manufacture of'talcum powder'. Here

machinery is arranged vertically i.e., from top to bottom. Thus, material is poured

269

into the first machine at the top and powder comes out at the bottom of the

machinery located on the ground floor.

Yet another applicability of this layout is the 'newspaper plant', where the time

element is of supreme importance, the accomplishment being gapped in seconds.

Here plant layout must be simple and direct so as to eliminate distance, delay and

confusion. There must be a perfect co-ordination of all departments and machinery

or equipments, as materials must never fail.

Plant layout is also applicable to 'five star hotels' as well. Here lodging, bar,

restaurant, kitchen, stores, swimming pool, laundry, shaving saloons, shopping

arcades, conference hall, parking areas etc. should all find an appropriate place in the

layout. Here importance must be given to cleanliness, elegant appearance,

convenience and compact looks, which attact customers.

Similarly plant layout is applicable to a 'cinema hall', where emphasis is on comfort,

and convenience of the cinemagoers. The projector, screen, sound box, fire-fighting

equipment, ambience etc. should be of utmost importance.

A plant layout applies besides the grouping of machinery, to an arrangement for

other facilities as well. Such facilities include receiving and dispatching points,

inspection facilities, employee facilities, storage etc.

Generally, the receiving and the dispatching departments should be eight end of the

plant. The storeroom should be located close to the production, receiving and

dispatching centers in order to minimize handling costs. The inspection should be

right next to other dispatch department as inspections are done finally, before

dispatch.

The maintenance department consisting of lighting, safety devices, fire protection,

collection and disposal of garbage, scarp etc. should be located in a place which is

easily accessible to all the other departments in the plant. The other employee

facilities like toilet facilities, drinking water facilities, first aid room, cafeteria etc.

can be a little away from other departments but should be within easy reach of the

employees.

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PROJECT: PRESENTATION AND APPRAISAL

MEANING AND DEFINITION OF A PROJECT

An organisation or the enterprise is based on project. In simple words, project is a

plan to achieve the objectives within a definite time. An entrepreneur has to take a

number of decisions to convert his ideas into a running concern. In setting up his

enterprise, his decision-making starts with project selection. In fact, the project

selection is the first cornerstone to be laid down in setting up an enterprise. The

success or failure of an enterprise largely depends upon a project. In simple words, a

project is an idea or plan that is intended to be carried out. defined

Definitions : The dictionary meaning of a project is that it is a scheme, design, a

proposal of something intended or devised to be achieved. Some more definitions of

a project are :

1. "A project typically has a distinct mission that it is designed to achieve and a

clear termination point, the achievement of the mission."—Newman, Summer and

Warren1

2. "The whole complex of activities involved in using resources to gain benefits."

-Gillinger

3. "A project is an organised unit dedicated to the attainm,ent of a goal—the

successful completion of a development project on time, within budget, in

conformance with predetermined programme specifications." —Encyclopaedia of

Management

4. "The term 'project' means the establishment of a new enterprise or the

introduction

of something new into an existing product mix. A project can encompass a wide

range of I «oods ai possibilities, from a single piece of machinery to an entire plan."

-David Clifton and D.E. Fyffe

5. "Project is a scheme for investing resources which can reasonably be analysed

and evaluated as an important unit." —Little and Mirrlee

Thus, it can be said that a project is a scientifically evolved work plan devised to

achieve a specific objective within a specified period of time. Projects can differ in

271

their size, nature and objectives, time duration and complexity but all the projects

have three basic attributes

(i) A course of action,

(ii) Specific objectives,

(iii) Definite time prospective. Every project has a starting point and an end point

with specific objectives.

CHARACTERISTICS OF A PROJECT After the careful analysis of above

definitions, we can evolve following characteristics of a project :

(i) Definite Objective : Every project has a definite objective. The project comes to

an end as and when these objectives are achieved.

(ii) Single Entity : Every project is a single entity which is handed over to an

accountable authority.

(iii) Uniqueness : Every project is unique in itself. No two projects can be similar

although methodology can be same.

(iv) Life Span : Every project has a definite life span. The project comes to an end

with completion of task.

(v) Team Work : Project is a team work, and hence no project can be completed

without team spirit.

(vi) Uncertainty : Projects exist in uncertain environment. When and which

uncertainty arise in life span of a project cannot be found at any stage.

(vii) Element of Risk: An element of risk is always there in a project. Such element

of risk is different in different projects. For example, if the objectives of a project are

not defined properly, more will be the element of risk.

(viii) Change : 'Change is law of life.' This saying applies to a project also. A

project has to undergo many changes in its lifetime.

(ix) Made to Order: Every project is formulated according to needs of the

customer.

(x) Unity in Diversity : Unity in diversity is found in every project because it

comprises of many complexities, like technology, plant, material, labour, difficulty

of work culture, etc.

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Thus, in any project there is comprehensive contribution of alternatives, appropriate

ideas, proper control and identification of key factors. Hence, a project is fully

defined economic activity which has a definite beginning and end.

OBJECTP/ES OF A PROJECT

A project is a proposal to invest to do some definite work, increasing production of

goods and services in a particular area, or expansion and/or development of these

goods or services. Following are the main objectives of a project :

(i) Increasing production of goods or services

(ii) Increasing productivity of goods o'r services

(iii) Increasing capacities of existing projects

(iv) Increasing rate of profits at minimum risk and according to organisational plans

and policies

(v) Conducting test from time to time and evaluating them

(vi) Making objectives of the projects according to available resources.

IMPORTANCE OF A PROJECT

A project :

(i) Initiates the process of development.

(ii) Acts as a factor for speeding up economic development and progress .

(iii) Contributes towards environment and development of basic infrastructure.

(iv) Provides framework for future activities of a project.

(v) Tries to bring necessary changes according to time.

(vi) Helps in speeding up social and cultural developments.

(vii) Determines future of nature of services.

STAGES OR PHASES OF PROJECT PREPARATION

Any new project passes through different phases or stages. Whether to or not to

invest in any new project is decided after detailed verifications. Basically, there are

following three stages in the process of project preparation : I. Pre-investment phase

II. Implementation phase III. Operational phase.

I. Pre -Investment Phase : This stage is related to search for profitable

opportunities of investment and preparations. This stage begins with project

identification, passes through formulation and appraised process and ends with

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selection decision. The main objective of this stage is to determine whether the

business idea will be practically possible in terms )f economic viability at the

commercial level after due evaluation.

In this stage final decision regarding selection of project after studying its

practicability, following are sub-steps in this stage :

(i) Identification of Investment opportunities,

(ii) Preliminary Project analysis,

(iii) Feasibility study, and

(iv) Decision-making.

II. Implementation Stage : After sufficient investigation and taking investment

decision, a detailed work plan is prepared for implementation of the project.

Necessary distribution of financial and other resources is done by top management.

A control and information system is developed for arranging the supply of necessary

equipments and other requirements, so that the project is implemented and started as

fast as possible. All facilities relating to production are established. Following are

main tasks performed in this stage :

(i) Preparing project and engineering designs.

(ii) Entering into contract with different parties to complete the project.

(iii) Establishing buildings, plant, machinery, equipment, office, etc., according to

project requirements in order to start production process.

(iv) Recruitment, selection and training of required personnel according to project

requirements, viz., technicians, engineers, managerial staff and labour.

(v) Setting up plant for preparing production process.

III. Operational Stage : This is the last and of course the longest stage of a project.

This stage begins with the production of goods and ends with completion of project.

Operational stage includes following activities :

(i) Uninterrupted operation of the production.

(ii) Maintenance of the quality standard of the product.

(iii) Maintenance of productivity norms.

(iv) Realisation of specific and general objectives.

(v) Market acceptance of the product.

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(vi) Maintenance of consumer satisfaction.

PROJECT IDENTIFICATION Project identification is concerned with the

collection, compilation and analysis of conomic data for the eventual purpose of

locating possible opportunities for investment id with the development of the

characteristics of such opportunities.

Project identification is the most important decision because the fate of an

organisation is entirely dependent upon right choice of the project.

Peter F. Drucker (1955) has suggested three kinds of opportunities : (a) Additive, (b)

Complementary, and (c) Break through.

(a) Additive opportunities are those opportunities which enable the decision-maker

to better utilise the existing resources without changing the basic character of the

business.

(b) Complementary opportunities are those opportunities which involve introduction

of new ideas and require some change in the existing structure of business.

(c) Break through opportunities are those opportunities which involve entirely new

ideas and therefore require fundamental change in both the structure and character of

business.

Additive opportunities involve the least disturbances in existing structure and hence

involve least risk. The element of risk is more in other two. With the increase in risk,

it becomes important to precisely define the scope and nature of project idea, to

develop alternative course of action, and to minimise resource consumption and

risks to optimise profits.

Necessity of project identification : Identification of the project is the most important

task because the success 6r failure of an enterprise is dependent upon right selection

of production. Although there are no strict rules or guidelines for identification of

the project, even then entrepreneur uses his experience and mental skills for this. If

some entrepreneurs become successful in some enterprises others also follow them

and slowly and steadily phe strength of entrepreneur in a particular line increases to

an extent that the profit giving projects soon turn into loss giving, which is not a

healthy trend. This is not guaranteed that if some project is fruitful for some

entrepreneurs, it will be same for others also. The burning example of this trend is

275

generator set industry in Ferozabad. This industry was on peak a few years back and

was making profits. The majority of entrepreneurs in this industry were technically

mature. But slowly many other entrepreneurs entered this industry, who had least

technical knowledge. The result was that the profit-making industry was ruined,

some of them even became insolvent. Thus, project identification is a must for future

entrepreneurs.

IMPORTANCE OF PROJECT IDENTIFICATION

Importance of the project identification can be known because of the following

reasons :

(i) Pre-identified project acts as a factor of speeding up economic development.

(ii) An identified project leads to complete development, i.e., process of raising

income and employement.

(iii) An identified project provides direction to future activities of an organisation.

(iv) Project identification leads to long run profitability.

(v) Helps in speeding up social and cultural development.

(vi) Helps in developing basic facilities and environment.

(vii) Project identification avoids time and again changes in projects.

PROJECT REPORT

A project may be defined "as a scheme, design, a proposal or something intended to

be devised." —Webster New 20th Century Dictionary

In simple words project report is a business plan. It is a written statement of what

entrepreneur is likely to take up. It is a course of action what an entrepreneur hopes

toachieve in the business and how will he achieve it. Project report serves as a big

road map to reach the destination determined by the entrepreneur.

Thus, a project report can best be defined as a well-evolved course of action to

achieve the specified objective within a specified period of time. Hence, it is an

operating document.

A project report serves two purposes :

(i) It serves as a guide map. It describes the direction by which the enterprise will

gain in what are the objectives, where it should be, how it is going to reach these

goals.

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(ii) A project report is made to attract lenders and investors. Although preparation of

project report is not essential for small scale entrepreneurs but still it is advisable for

them to do so, because of many reasons such as getting financial assistance from

financial institutions and other government agencies.

Contents : Generally a good project report should contain following contents :

(i) General information, i.e., project profile and its details.

(ii) Promoter's Name, educational qualifications, work and project related

experience.

(iii) Locational aspect place, lease or freehold, locational advantages.

(iv) Land and Building Area, construction area, type and cost of construction, etc.

(v) Production Resource production processes, technical know-how, technology

alternatives, production programme, etc.

(vi) Various utilities, water, power, steam, compressed air, cost estimates and their

sources.

(vii) Modes of transport and communication.

(viii) Details regarding raw material and its sources. ,

(ix) Details of manpower requirements and sources.

(x) Product details, i.e., product mix, estimated sales, channels of distribution,

competitors, standards, substitutes, etc.

(xi) Working capital requirements.

(xii) Market details, i.e., ultimate users of product, distribution of market as local,

national and international, trade practices, market research, proposed sales

promotional devices.

(xiii) Requirement of funds.

(xiv) Cost of production and profitability for first ten years.

(xv) Break-even analysis.

(xvi) Schedule of implementation. Objectives of a Project Report:

(i) To obtain financial assistance.

(ii) To evaluate investment opportunities.

(iii) To send the report to Government departments and District Indus.nw Centre.

(iv) To have the knowledge of objectives and available resources.

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(v) Comparative study of estimated cost and incomes.

(vi) Project reports are systematic viewpoints for investment decisions.

(vii) Serve as strong basis for getting tax concessions, financial help, facilities,

subsidies and incentives from Government and other agencies.

PROJECT APPRAISAL OR EVALUATION

It is very important that the resources used in a project are fully utilised, which is

possible only if the project is perfect and profitable. A good project helps an

entrepreneur to achieve his goals and ensures fair returns on his investments. Thus,

evaluation of the project is most important for any project.

Meaning : In simple words we can say that project appraisal is assessment of a

project. Project appraisal is done for both proposed as well as executed projects. The

evaluation for proposed projects is called ex-ante analysis and in case of executed

projects it is called post-ante analysis. Here, we are dealing only with project

appraisal of proposed projects.

To adjudge the viability of a project, project appraisal is done. Thus, it is a cost-

benefit analysis of different aspects of a project. In a project scarce resources are

employed, and hence an entrepreneur has to appraise various alternative projects

before allocating the scarce resources for the best project. Project appraisal helps

him to select the best among various alternative projects. Various economic,

financial, technical, market, managerial and social aspects are analysed for

appraising a project.

Thus, project appriasal is a detailed evaluation of the project to determine the

technical feasibility, economic necessity, financial viability of the project and the

managerial competence required for its successful operation. It is a technique of

judging future profitability, practicability and desirability of a project after

considering various technical, financial, economical, commercial and managerial

aspects.

Objectives of Project Evaluation : Project evaluation is a tool for analysing

proposed projects. The following are its main objectives :

• To arrive at concrete and pre-determined profits

278

• Evolving methods or measures to determine the rate of success or failures of the

proposed project

• Collecting and compiling important information to know success or failure of the

proposed project.

• Conducting feasibility analysis of the proposed profit and evaluating its technical

aspects

• Determination of estimated cost and profit of proposed projects.

Various Aspects and Areas of Project Evaluation

Evaluation of feasibility of a proposed project is done on the basis of evaluation of

various factors. Any weakness or drawback in any of these factors affects entire

proposed project. For example, banks and financial institutions also examine the

feasibility of the project before granting loan or financial assistance. These

institutions ensure whether the invested funds will give adequate returns or not.

Because they know that an entrepreneur will be able to pay back the amount or

interest thereon only if there are sufficient returns. Thus, before starting the project,

its detailed evaluation is a must, so that the desired results are obtained. Thus,

following aspects are to be evaluated in this regard.

1. Technical Evaluation

2. Financial Evaluation

3. Managerial Evaluation

4. Commercial Evaluation

5. Socio-economic Evaluation

6. Operational Evaluation

7. Environmental Evaluation

1. Technical Evaluation : Technical evaluation has the most important place in the

evaluation of a new or proposed project which is done by qualified and experienced

experts in the field. If the project size is very big and is of technical importance then

service of experts from outside can also be taken. Technical evaluation is based on

following factors :

(i) Location and site

(ii) Size and capacity of plant

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(iii) Technology and Equipment

(iv) Product and product-mix

(v) Sources of Raw material and consumables

(vi) Building and layout

(vii) Manpower

(viii) Water and Steam Gas

(ix) Electricity and fuel

(x) Foreign collaborations

(xi) Efficient Treatment

(xii) Research and Development facilities

(xiii) Latest Technology to be adopted

(xiv) Infrastructural facilities like Roads, Bridges, Railways, Airways, etc.

(xv) Product planning and scheduling etc.

2. Financial Evaluation : Taking decisions about heavy finances to be expanded in

the proposed project is an important decision. Both long-term and short-term capital

is needed in any project. The basic objective behind financial analysis is to see

whether the proposed investment is in a position to give fair returns and whether the

entrepreneur will be in a position to pay interest and principal on the financial

assistance taken from banks or other institutions. Financial analysis has a wide

scope. Mainly it covers following areas :

(i) Estimation of cost, (ii) Cost of Production, (iii) Deciding about various financial

institutions from which finance is to be obtained, (iv) Determining margin of safety

in relation to paying back capacity, (v) Debt-Equity Ratio, (vi) Working Capital and

margin money for the same, and (vii) Profitability Analysis.

3. Managerial Evaluation : The success of any proposed project is largely

dependent upon managerial capabilities.

Inefficiency on the part of management leads to failures even in very good projects.

On the other hand, if the management is capable, experienced and possesses

organisational capabilities even the weak projects become successful. Thus, while

evaluating managerial capacities, their source, understanding and trust-worthiness is

to be evaluated. Hence, while doing project appraisal the managerial competence or

280

talent of the promoter should be taken into consideration. Research studies have

shown that most of the enterprises fall sick because of lack of managerial

competence or mismanagement.1 This is more so in case of small scale enterprises

where the proprietor is all in all, i.e., both owner and manager. Due to this one-man

show, he may be 'Jack of all trades but master of none.'

4. Commercial Evaluation : The proposed project should be completely sound and

healthy commercially. While appraising the project the following commercial

aspects are to be given due consideration :

(i) Market demand of the product.

(ii) Availability of competitive products in the market.

Project: Presentation and Appraisal

280

(iii) Choice of the market.

(iv) Size of the market.

(v) Position of demand and supply in national and international markets.

(vi) Nature of Competition .

(vii) Price policies and prices in comparison to the type of product.

(viii) Market strategies, systems and competence of sales force.

(ix) Import possibilities.

(x) Position and price of imports in the country, in case the product is import

substitute.

5. Socio-Economic Evaluation : It is necessary to do the socio-economic evaluation

of any project, because a project whether commercial or non-commercial cannot

dare to neglect social interests. Thus, it is important for a project to contribute in

attaining economic and social objective of a country. Socio-economic Evaluation of

any project can be done after considering the following contributions made by it

towards society :

(i) Creation of employment.

(ii) Contribution towards economic progress of a country .

(iii) Contribution in equitable distribution of income and wealth.

(iv) Encouraging self-dependence.

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(v) Earning of foreign exchange and saving.

(vi) Development of backward areas .

(vii) Development of small, cottage and allied industries.

(viii) Contribution in basic infrastructure and industrial atmosphere.

(ix) Contribution in development and transfer of technology.

(x) Improvement in types and quality of production.

(xi) Improvement in national welfare, life style and standard.

(xii) Contribution in upliftment of village and backward classes.

(xiii) Proper utilisation of scarce resources and preservation of power and energy.

(xiv) Priorities of the project in economic structure of the country.

(xv) Contributing in upliftment of social status.

(xvi) Preventing misuse of social property.

6. Operational Evaluation: The operational evaluation of a project helps in

studying the capacity of the project. The capacity of a project must be able to meet

the demand of the product-mix. Operational Evaluation helps to predict its optimum

capacity for first four to five years. This can also estimate the achievement of objects

or manpower requirements at various levels of capacity utilisation.

7. Environmental Evaluation : The situations, Country, time in which a person

takes birth and lives is called environment. Broadly speaking, projects are of two

types :

(i) Production oriented projects, i.e., projects dealing with materialistic projects,

i.e., cement, paper, steel, chemicals, soap, oils, fertilizers, textiles, etc

(ii) Service oriented projects, i.e., projects dealing with services, i.e., health,

education, security, law and order consultancy, etc.

Environment is primarily concerned with production oriented projects. Before

starting such project it is necessary to give certificate to the Government that such

project will not affect the environment adversely and the project will be pollution

free. Thus, environment analysis is also an important part of project evaluation.

BREAK-EVEN ANALYSIS

Break-even Analysis is an important part of marginal cost analysis. It is used t

determine that level of activity at which total cost is equal to total revenues. Break-

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even analysis is based on cost-volume-profit relationship. With the help of break-

even analysis, the effect of changes in cost volume and price on profit can be

determined.

Break-even point shows that point of production or sales where there is no profit or

loss or in other work at break-even sales or production only fixed and variable costs

are met. Thus, to earn profit, the entrepreneur will have to sell more than break-even

point. Any sale or production below break-even point gives losses.

Thus, the break-even analysis defines the manner in which profits from a project

vary with the changes in level of production activity.

The break-even analysis is most commonly known as Cost-Volume-Profit (CVPi

analysis. It is a point of zero profit or loss. In broad sense it refers to a system of

analysis that can be used to determine the probable profit at any level of activity.

Mathematically,

PLANNING COMMISSION'S GUIDELINES FOR PROJECT FEASIBILITY

REPORT

In order to process investment proposals and arrive at investment decisions, the

Planning Commission of India has issued some guidelines for the formulation of a

realistic project report, which are summarised as follows :

1. General Information : The feasibility report should include an analysis of the

industry to which the project belongs. It should contain the past performance of the

industry. The description of the type of industry should also be given, i.e., its

priorities, increase in production, role of public sector, allocation of investment of

funds, choice of technique, etc. This should contain entire information about the

enterprise which is submitting the feasibility report.

2. Preliminary Analysis of Alternatives : This should contain (a) present data or

gap between demand and supply for the outputs which are to be produced, (b) data

on the capacity that would be available from projects that are in production or under

implementation at the time when report is prepared, (c) a complete list of all existing

plants in the industry, giving their capacities and their level of production actually

attained, (d) a list of projects for which letters of intent/licences have been issued,

and (e) a list of proposed projects. All options that are technically feasible should be

283

considered at this stage. The location of the project, its implications, an account of

foreign exchange requirements should also be looked into. The relative profitability

and the rate of return on investment should also be calculated and presented in the

report :

3. Project Description : The feasibility report should provide a brief description of

the technology or process chosen for the project. Information related to

determination of optimally of the location chosen should also be included. In

addition a feasibility report must present information on specific point in order to

assist in assessment of enviornment effects of a project, i.e., population, water, land,

air, flora, fauna, effects arising out of the project's pollution and other enviornmental

description, etc. The report should contain a list of important items of capital

requirements and operational requirements of plant, of water and power, of

personnel organisational structure planned, transport costs, activity-wise phasing of

construction and factors affecting it.

4. Marketing Plan : Marketing plan should contain:

(a) Data on marketing plan, demand and supply in each area to be served.

(b) The methods and data used for estimating supply and selection of market areas.

(c) Estimates of degree of price sensitivity.

(d) Analyses of past trends of prices.

5. Capital Requirements and Costs : The estimates of capital requirements and

cost should be presented. These estimates should be reasonably completed and

properly estimated. All information on costs should be carefully collected and

presented.

6. Operating Requirements and Costs : Operational costs are those which are

incurred after commencement of the project or commercial production. These costs

relate to cost of raw material and intermediaries, fuel, utilities, labour, repairs,

selling expenses, etc. All such information should be collected and presented.

7. Financial Analysis : Financial analysis is presented to measure the financial

viability of the project. It should include proforma balance sheet. Depreciation

should be allowed on the basis of standards fixed by Bureau of Public Enterprises.

Foreign exchange requirements should be cleared by the Department of Economic

284

Affairs. The feasibility report should also take into account income tax rebates,

incentives for backward areas, accelerated depreciation, etc. The report must analyse

the sensitivity of rate of return on the level and pattern of product prices.

8. Economic Analysis : An enterprise must try to present the impact of foreign

trade, indirect costs and profit on its operations after carefully asessing them.

9. Miscellaneous Aspects : Various other aspects like use of computers, Data

Processing Services, Cash Flow Statements and accounting procedure should also be

presented.

LEGAL REQUIREMENTS FOR ESTABLISHING A NEW UNIT

Everyday many new industrial units are established but it is not necessary that every

unit will be successful. There are many reasons for this and one of the most

important

among these is not completing some of the legal requirements in establishing a unit.

Most of the entrepreneurs do not realise this fact and treat their failures as co-

incidence. But the fact is that modern business is full of legal and statutory

formalities which are to be given well thought before establishing a business unit.

"Establishing a new unit is like giving birth to a child", which means that as a

mother has to take many precautions before giving birth to a child, in the same way

an entrepreneur has to undergo and follow many legal formalities and procedures. It

is important to follow conditions and rules forwarded by Central and State

governments before establishing a new unit.

Before 1991 India followed controlled regime, i.e., there were many complex

procedures for establishing a new unit. That era is often termed as 'License Raj'. But

thanks to new Industrial Policy announced on 24th July, 1991 which has reduced or

abolished a number of stationery requirements for setting up an enterprise and given

a place to economic liberalisation, privatisation and globalisation.

Broadly speaking following legal or statutory requirements are to be fulfilled before

establishing a new unit:

1. License : The first and the foremost step to be taken for establishment of a new

business unit is to obtain license from the concerned authority either in the Central

Government or from the State Government, as the case may be. It is important to

285

note that as per the new Industrial Policy, 1991, no license is required for the

establishment of small scale industrial unit either from Central Government or State

Government. Industrial units employing less than 100 workers and having a fixed

cost of less than 10 lakh rupees are not required to obtain any licence under the

Modified Industrial (Development and Regulation) Act, 1951. Moreover, under the

New Industrial Policy of liberalisation and globalisation, no new small scale unit is

required to take any license for the establishment of small scale Industry from the

Central or State Government. Only Municipal License is to be obtained. As per the

provisions in new licensing policy, only 15 industries are required to obtain license,

others are exempted. Many concessions are given for import of foreign technology

so that they can compete internationally. Priority industries are now free to import

foreign technology upto Rs. 1 crore or upto 15% of domestic sales or 8% of the

exports without any license.

2. Clearance from Pollution Control Board : Pollution has become a serious

problem for the entire world today. Pollution may be of different types like air

pollution, water pollution, sound pollution, etc. It is mandatory for an entrepreneur

to obtain pollution clearance certificate from the Pollution Control Board under the

Water (Prevention and Control of Pollution) Act, 1974 and Air (Prevention and

Control of Pollution) Act, 1981.

3. Provisional Registration Certificate : A Provision Registration Certificate has to

be obtained from the concerned District Industry Centre of the state by the

entrepreneur who intends to establish an industry. It is initially issued for a period of

one year, which can be further extended for a period of six months each for two

terms, in case the unit is not in a position to start production due to circumstances

beyond his control.

The Provisional Registration Certificate entitles the entrepreneur :

(i) To apply for a built up shed or a plot in an industrial estate.

(ii) To apply for municipal license.

(iii) To apply for power connection.

(iv) To apply for financial assistance from a bank or other financial institutions.

286

4. Permanent Registration Certificate : After obtaining Provisional Registration

Certificate, if the industrial unit has actually started production or is about to start

production, permanent registration certificate is issued.

5. Registration under Shops and Establishment Act : It is mandatory for a small

scale industrial unit for getting itself registered under Shops and Establishment Act

of the concerned state in which unit is to be established. The main objective of this

Act is to regulate working hours, weekly holidays and payment of salaries to the

employees.

6. Capital Issue Certificate : Every industrial unit requires a capital, both working

as well as fixed. Therefore, after obtaining permanent registration certificate,

enterprise is required to take sanction for issue of necessary capital under Capital

Issue (Control) Act, 1947.

7. Registration under the Factories Act, 1948 : If the proposed unit intends to

carry on manufacturing unit by employing 10 workers or more with the aid of power

or 20 workers or more without the aid of power, it is required to get itself registered

and obtain license under Factories Act, 1948 from the concerned State Government.

8. Import Licence : In case the proposed unit intends to use imported raw material,

spare and machinery it is required to obtain import licence from the Chief Controller

of Imports and Exports, New Delhi.

9. Registration of Small Scale Industrial (SSI) Units : In case an entrepreneur

intends to establish a small scale industrial unit, he is required to get himself

registered and obtain necessary certificate from Directorate of Small Units of the

concerned State.

10. Notice by the Occupier under the Factories Act, 1948 : If the entrepreneur is

required to obtain license under the Factories Act, 1948, he is also required to give

15 days notice in the prescribed form to the concerned factory inspector before

occupying the factory to start prdduction.

11. Certificate under Essential Commodities Act, 1955 : If the new enterprise

intends to produce essential goods, it is also required to obtain necessary certificate

under the Essential Commodities Act, 1955

287

12. Obtaining Power Connection : Power is categorised in two parts—(1) The Low

Tension (LT) and (2) The High Tension (HT). A consumer can avail LT only if the

connected load is upto 75 Horse Power (HP) where the connected load is between 75

HP and 130 HP, the cousumer can avail either LT supply or HT supply and if the

connected load exceeds 130 HP, the unit is classified as HT Consumer. Most of the

small scale units fall in LT category.

To get a power connection, the new entrepreneur has to apply to concerned State

Electricity Board. The new entrepreneur may have to pay security deposit amounting

to three months power consumption or according to rules.

13. Application for Water Connection : The entrepreneur has to apply to local

municipal authority to ensure adequate water supply.

14. Registration with Sales Tax and Income Tax Authority: If the entrepreneur is

engaged in trading business he has to obtain a sales tax registration number from the

State Government and if necessary from Income Tax Department also.

15. Registration with Excise Department : If the entrepreneur is engaged in

manufacturing business on which excise is levied by Central Government, he is

required to get registered with Excise Department.

16. Registration of Trademarks : The manufacturing concerns are required to get

their trademarks registered in order to prevent other manufacturers in the same trade-

mark, e.g., Coca Cola, Colgate, Brooke Bond, etc. The application for registration of

trade-

marks is made to the Registrar of Trademarks of the concerned state on a prescribt-c

proforma.

17. Registration of Design : Like registration of trademark, an entrepreneur car get

his patent or design registered so that no other entrepreneur copies his design.

Applicatior. for registration of design has to be made in the prescribed form to the

Controller of Patents and Design.

SAMPLE PROJECT REPORT

PROJECT REPORT!

Phone Mobile Fax

Educational Qualification Present Job Date of Birth

288

PERSONAL DETAILS OF THE PROPRIETOR

Name : Rajeev Bansal

Address : 3/20B, Agra-Mathura Bye Pass Road, Near Tulsi Cinema.

Agra-282 002

(0562) 2854327, 2527707, 3257009, 3208010, 4042977 09358177555, 9412258081

(0562) 2858183; e-mail : [email protected] MCA

HCL (Programer) 29-11-1964

INTRODUCTION & PROJECT BACKGROUND

Mr. Rajeev Bansal is going to start a computer training institute in area of Lajpat

Kunj, Agra for which he approached to the 'Bansal Computer Centre' (BCC) for

franchise. The institute agreed with Mr. Bansal on following terms and conditions :

(a) Initial Fees Payable 2,50,000

(b) Royalty (in percentage) 25%

(c) Study Material Cost Actual Cost to be paid (Estimated at 5% of Average

Collection)

(d) Local Advertisements are to be borne by the franchise owner.

(e) Media Advertisements will be incurred by Bansal Computer Centre (BCC).

PHYSICAL DETAILS OF THE PROPOSED UNIT

Location

Ownership of the Building Size of the Building Water & Electricity

Lajpat Kunj, Agra Rented @ ? 10,000 p.m. 1,000 sq.ft (approx) Existing

PROFDLE OF THE BANSAL COMPUTER CENTRE

The Institute set up in the year 2005 in Lajpat Kunj and currently having more than

100 centres all over India, including 10 Regional/Zonal Offices in Agra, they setup a

Zonal office to offer prompt support to franchisees in and around Agra.

The main feature of BCC is that they are offering 'JOB GUARANTEED' Courses

besides some 'NON-JOB GUARANTEED' Courses. Different courses offered by the

institute are as follows :

Courses J.GINon-J.G. Duration Fees

Industrial Accountants (IA) J.G. 12 Months 25,000.00

289

Industrial Accountants +

(IA+)

J.G. 12 Months 36,000.00

Management Accountant

(MA)

Non-J.G. 6 Months 15,000.00

* Average Course Fees on Job Guarantee

Students (25,000 + 36,000/2) 30,500.00

* Average Course Fees on Non-job Guarantee

Students (15,000 + 0) (because one type of student) 15,000.00

The above courses are the main sources of revenue. Beside the above mentioned

courses, the institute is also offering some tailor-made Non-job Guaranteed Courses.

We have visited some of the centres in and around Agra and after having a long chat

with them we came to know that the percentage of booking in Job Guarantee

Courses and Non-job Guarantee Courses is around 4 : 1 (in other word yearly

collection from Non-job Guarantee Courses should be 25% of Job Guarantee

Courses.)

A. FIXED ASSETS REQUIRED FOR THE UNIT

S.No. Description Nos. Rates Amount (?)

1. Computer 10 18,500 1,85,000

2. Printer 1 8,500 8,500

3. Air Conditioner 2 22,500 45,000

4. Tables 4 1,200 4,800

5. Chairs 30 600 18,000

6. Executive Chairs 2 1,500 3,000

7. Telephone

Connection

2 1,500 3,000

8. Sign Board 2 5,000 10,000

9. Fixture Lumpsum — 30,000

10. Decoration n — 30,000

290

Total (?) 3,37,300

B. TOTAL STAFF REQUIRED FOR THE PROJECT

S.No. Designation Nos. Salary p.m. Total p.m.

1. Centre Manager 1 Self —

2. Computer Faculty 2 5,000 10,000

3. C.A. Faculty 1 10,000 10,000

4. Counsellor 1 4,000 4,000

5. Peon 2 1,500 3,000

Total (Rs) 27,000

C. ESTIMATED OTHER MONTHLY COST

S.No. Nature of Cost Amount per

Month

Amount per

Annum

1. Marketing 4,500 1,80,000

2. Electricity 5,000 60,000

3. Telephone 7,000 84,000

4. General Expenses 12,000 24,000

5. Rent 10,000 1,20,000

6. Printing Stationery 5,000 6,000

7. Travelling Conveyance 1,500 18,000

Total (Rs) 45,000 4,92,000

D. FDfED ASSETS SCHEDULE DEPRECIATION

S.No. Designation Op. Value Depreciation Clo Balances

1. Computers 1,85,000 46,250 1,38,750

2. Printer 8,500 2,125 6,375

3. A.C. 45,000 11,250 33,750

4. Tables 4,800 1,200 3,600

5. Chairs 18,000 4,500 13,500

6. Executive Chairs 3,000 750 2,250

7. Telephone Connections 3,000 750 1

2,250

8. Fixtures 30,000 7,500 22,500

291

9. Signboard 10,000 2,500 7,500

10. Decoration 30,000 7,500 22,500

Total (Rs) 3,37,300 84,325 2,52,375

E. TOTAL FINANCE REQUIRED & INTEREST THEREON

Description One Month's W.C.

Salary 27,000

Other Fixed Costs 41,000

Total (?) 68,000

Description Yearly W.C. Required

Long-term 3,30,000

Cash Credit 68,000

Total Finance Required 3,98,000

Rate of Interest Estimated (12%) p.a. 47,760

F. CAPITAL REQUIREMENT AND FINANCE REQUIREMENT

Initial Fixed Assets Required Initial Franchisee Fees to be paid Initial Legal

Expenses to be incurred (Esti.) Initial Deposit to Landlord

Total Fixed Capital required

Rounded off Proprietor's Contribution Term Loan required from Bank

G. CALCULATION OF BREAK EVEN POINT (B.E.P.)

Let us Consider : 1 unit = 4 J.G. Students + 1 Non-J.G. Student Total Contribution at

62.50% Capacity Level i.e. from 30 unit Contribution/unit (14,38,500/30 unit) Total

Fixed Cost p.a.

BEP (in unit) (Total Fixed Cost/Contribution per Unit)

i.e. 7,48,085/47,950 Therefore, it can be said that to achieve the BEP, number of

students required : J.G. (20 x 4) Non-J.G. (20 x 1)

("80 + 20

PROJECTION

3,37,300 2,50,000 12,000 30,000 6,29,300 6,30^000 3,00,000 3,30,000 6,30,000

14,38,500 47,950 9,48,085

20

Therefore, Capacity Utilisation Level (at'BEP)

292

H. REVENUE ESTIMATION

Capacity at 100% Level

J.G. Students (240/5 x 4) Non-J.G. Students (240/5) Total No. of Students

Capacity Utilisation 62.50% 93.75% 100%

Admission P.M. (J.G.) 10 15 16

Total Admission P.A. (J.G.) 120 180 192

(i) Total Collection P.A. from J.G.

(I)

18,00,000 27,45,000 29,28,000

(ii) From Non-J.G. (II) 2,25,000 3,37,500 3,60,000

(iii) Total Collection p.a. (I + II) = III 20,55,000 30,82,500 32,88,000

Less : Variable Costs

(iv) Royalty @ 25% (III x 25%) 5,13,750 7,70,625 8,22,000

(v) Books & Materials (III x 5%) 1,02,750 1,54,125 1,64,400

(vi) Total Variable Cost (IV + V) 6,16,500 9,24,750 9,86,400

(vii) Contribution Total (III - VI) 14,38,500 21,57,750 23,01,600

(viii) Less : Total Fixed Cost 9,48,085 9,48,085 9,48,085

(ix) Net Profit Before Tax (VII -

VIII)

4,30,415 12,07,665 13,53,515

# Average Collection per Student per Month from J.G. Students

(30,500/12) 2,541.67

# Average Collection per Student per Month from Non-J.G Students

(15,000/12) 1,250.00

With 1: 1 facility 60 minutes classes from 8 am to 8 pm. 12 batches of 10 students

each in a day can be easily accommodated (this may be considered as 100%

capacity). Though the same can be expanded in future. In other words, total 240

students may be taken as 100% capacity.

I. CASH FLOW

Project cash generation from operation (taking cash collection received as 75% at

the amount receivable)

Capacity Level 62.50% 93.75% 100%

Cash Collected from Students 15,41,250 23,11,875 24,66,000

293

Less : Total Expenses :

Variable Expenses (list VI of H) 6,16,500 9,24,750 9,86,400

Fixed Expenses (Less Depreciation) 8,63,760 8,63,760 8,63,760

Net Cash Generation from Operation 60,990 5,23,365 6,15,840

J. ESTIMATED TOTAL FIXED COSTS PER ANNUM

Salary p.a. (as per schedule 27,000 x

12)

3,24,000

Other Fixed Cost (as per schedule C) 4,92,000

Depreciation (as per list D) 84,325

Interest on Bank Loan (as per list E) 47,760

Total (Rs) 9,48,085

K. PROJECTED PROFITABILITY STATEMENTS

INCOME At 62.5%

Level

At 93.75%

Level

At 100%

Level

Collection from Students Total

Income (A)

20,55,000

20,55,000

30,82,500

30,82,500

32,88,000

32,88,000

EXPENSES

Royalty (Variables Cost) 5,13,750 7,70,625 8,22,000

Book & Material (Variable Cost) 1,02,750 1,54,125 1,64,400

Salary 3,24,000 3,24,000 3,24,000

Marketing 1,80,000 1,80,000 1,80,000

Electricity 60,000 60,000 60,000

Telephone 84,000 84,000 84,000

General Expenses 24,000 24,000 24,000

Rent 1,20,000 1,20,000 1,20,000

Printing Stationery 6,000 6,000 6,000

Travelling Conveyance 18,000 18,000 18,000

Depreciation 84,325 84,325 84,325

Interest on Bank Loan 47,760 47,760 47,760

Franchises Fees W/o (2,50,000x1/5) 50,000 50,000 50,000

294

Initial Legal Expenses - W/o 2,400 2,400 2,400

Total Expenses (B) 16,16,985 19,25,235 19,86,885

Net Profit (A - B) 4,38,015 11,57,265 13,01,115

N.P. Ratio (in percentage) 21.31 37.54 39.57

Projected Balance Sheet (1 st year at 62.5% Level)

Sources of Funds : Amount (Rs)

Capital Account (WN)* 7,38,015

Term Loan 2,20,000

Cash Credit 68,000

Total (Rs) 10,26,015

Application of Fund : Amount (Rs)

Fixed Assets 2,52,975

Fees Receivable 5,13,750

Deposit with BCC (Advance for franchises) 2,00,000

Initial Legal Exp. 9,600

Initial Deposit to Landlord (Rent) 30,000

Cash in Hand 19,690

Total (Rs) 10,26,015

W.N. Break-up of Capital Balance :

Initial Capital Introduction 3,00,000

Add : Net Profit (at 62.50% level) 4,38,015

Total (Rs) 7,38,015

This Sample Project Report has been prepared by K.K. Singh (Singh Commerce

Classes), Hazipur.

PROJECT REPORT-II

PROJECT REPORT FOR THE SCHOOL

Opening of a Public School Nirmal Public School

34, Gupta Foundation, Boring Road, Patna 2729550 (Office), 2729551 (School)

Constitution of the firm

Qualifications

Family Background

295

Proposed Location

Name and Address of Bank

Name of the Service Name of the Unit Address Telephone No. Name and Address

of the

Promoters : Sanjay Gupta and Ajay Gupta 321, Kankarbagh, Patna. Proprietory

(1) M. Com., M. Phil, (2) B. E. (Mechanical), M.B.A. Good support and well-settled

39, Boring Road, Patna State Bank of India, Main Branch, Patna.

INTRODUCTION OF THE PROJECT

This project is about my dream project i.e., Nirmal Public School. Here our main

aim is to provide the best education to the children at minimum possible rates. Here

we will mainly emphasise on the lower income group of population who cannot

afford the higher education because it is too costly in other schools. We will not only

provide them education but also make them a complete individual by providing the

extra facilities of sports.

In the first year our focus is to just build 12 rooms on the ground floor with extra

nursery hall and the practical laboratories. With the open ground of 25,000 sq. Ft for

the children to play we plan to create the proper atmosphere for education and then

as the time will pass we will increase our project according to scope.

SCOPE OF THE PROJECT

The scope for this project is very wide and bright because there is no such school in

that area and most of the people are from middle income group. They cannot afford

costly education. So, our scope will be very good. As our main aim will be to

provide the education with all kinds of advance technology at a very affordable rate

which approximately be arounc ? 500 so that even middle class people could afford

proper education.

MARKETABILITY

The marketability of this project should be very good because we willingly acce: the

project because every one wants good education for his children. Our school will be

having the capacity of 1,300 students at time we expect around 600 to 2,000 students

in ou: school.

TECHNICAL FEASIBILITY_

296

Process Flow Chart

Select the Location

Purchase the land

Plan a Project

Get Permission from Govt. Office_

Education Department

Get Affiliated from CBSE

Construct the Premises

Appoint the Staff

Start Admission

Start the Venture

EXPLANATION

First, we shall select a location suitable for the educational environment, away from

the local crowd and purchase the land. Then, we shall plan the project after

surveying all the positive and negative points of the area. Next, we shall workout the

scanned information and make a model to evaluate the things. Thereafter, we shall

get permission from the government and then the premises shall be constructed. We

shall get the school affiliated from CBSE and simultaneously staff required shall be

recruited. Soon after it is done, the process of admission shall take place. Thus, the

venture will start.

Second, Process which will be done from outside : None.

Third, Specification : No Specifications.

Fourth, Components to be purchased from outside : None.

Fifth, Installed Capacity :

The installed capacity of the school is to afford 1,000 to 1,200 students value ? 1,200

x ? 500 = ? 6,00,000 per month

Sixth, Proposed capacity to be utilized.

The proposed capacity of the school is 1,000 students at a time. Value ? 1,000 x ?

500 -? 5,00,000 per month A. FIXED CAPITAL

297

Land = 35,000 sq. ft. Value = 60/sq. ft. (60 x 35,000) Total value = 21,00,000

Building Area = 8,000 sq. ft. (owned) Value = 375/sq. ft. Total value = (375 x

8,000) = 30,00,000

(1) Machinery & Equipment

Name of

Equipment

No. Price + Sale tax

(3%)

Total Name of Supplier

Computer 10 25,000 2,50,000 HCL Computer

Close circuit

cameras

16 5,000 80,000 New Electronics

Hooter 1 3,600 3,600 Delhi Plaza

Filtration Plant 1 74,000 74,000 Marked Limited

Audio Visual Screen 1 1,80,000 1,80,000 Global Marketing

Total 29 5,87,600

(2) Testing Equipments—None

(3) Electrification and Installation Charges—Total Cost

(4) Cost of Working Table & Furniture.

Rs 61,700

(5) Cost of Office Equipments Telephone Fax

Computer

Air Conditioners

Stationery

Intercome

Printers

Pre-operative. Expenses Electricity connection =

Getting permission =

Water connection =

2,000.00 10,000.00 40,000.00 75,000.00 30,000.00

5,000.00 20,000.00 1,82,000.00

7,000.00 75,000.00 5,000.00 87,000,00

(25,000 x 3) (2500 x 2)

(7)

298

Total Non-recurring Expenses = 62,80,300

B. WORKING CAPITAL (PER MONTH)

(1) Staff and Labour

Classes Rate (?) Quantities Total Rs

Nursery 400 per set 80 32,000

KG (I & II) 1,000 per set 80 80,000

Senior

Classes

1,200 per set 125 1,50,000

Total 2,62,000

Staff Designation No. Salary Total

Technical 1 3,000 3,000

Office 3 4,000 12,000

Sales 1 5,000 5,000

Others Teachers 6 5,000 30,000

Salaries PM Bus Driver 8 4,000 12,000

Total 62,000

Land & Building of Cold Storage & Resedential house of Mr. Arun Kumar

INTRODUCTION

This techno-economic feasibility report relates to the cold storage being established

in the name and style of M/s XYZ Cold Storage Pvt Ltd. It is constituted on

1/4/2008.

Our country is predominantly agriadtural based country and has been able to

perfectly build up an agricultural structure that has received worldwide attention.

The agriculture sector has undergone transformation from traditional to modernized

practices with ever-larger export potential. The scope of cold storage in potato

growing belt is very large. The cultivation of agriculture produce especially of

potatoes is increasing day by day. Since potatoes are grown and cultivated for a

certain period of time and consumed through out the year, it becomes necessary to

preserve the excess crop for non-cultivation period for consumption.

The installed capacity of cold storage of two chambers is 58604.26 qtl. of potatoes.

Looking to the positive demand supply equation in that area the directors have

299

decided to undergo construction of Cold Storage unit having the installed capacity of

storing 58604.26 qtls. of potatoes. The project as per analysis given in the report

seems to be technically feasible & economically viable.

THE DIRECTORS

The company was constituted on 1/4/2000 with the following directors :

Name of the Directors Residential Address

The identification of the project has also been done by them keeping in view the

existing/ potential demand for cold storage in the area which falls in the potato

growing belt. With the satisfactory track record of the directors the management for

the proposed activity may be considered satisfactory.

ADMINISTRATION

While the overall working of the cold storage will be supervised by the directors,

suitable skilled/unskilled staff will be inducted for the venture. The unit will employ

refrigeration engineer. The work will be conducted under his responsibility for

achieving targets, cost control, quality control, plant performance and its

maintenance. He will be assisted by the two machine operators and there will be few

more staff members for accounts, supervision and other activities of the units.

TECHNICAL SPECIFICATION & CAPACITY

The proposed cold storage construction is being undertaken for the preservation of

potatoes and other perishable products. The proposed chambers of cold storage are

expected to preserve 58604.26 Qtls. of potatoes per annum utility using single shift

operation per day & 235 working days in year.

The details of proposed chamber is given below :

1st Chamber : 24.91 x 22.975 x 16.00 cum

2nd Chamber : 24.91 x 22.975 x 16.00 cum

Total capacity in cubic metres is 18313.83 cubic metres.

Therefore storage capacity : 18313.83 cubic metres x 3.20 = 58604.26 qtls.

The rationale for setting up of the chambers is that of location advantage, positi

demand/supply position.

PROCESSING

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The cold storage will utilize ammonia gas refrigeration process system. The unit -

operation will be carried out as follows :

(a) Potatoes will be brought in the cold storage premises. The potato bags thereaftV

will be transferred manually to the chamber.

(b) Cold storage will constitute of small enclosures, arranged on RCC columns and

beams. The chamber will be well insulated by the thermacol to protect transmission

of he; from outside.

(c)Refrigeration of cold storage space will be effected by ammonia refrigeration

plant.

The chamber is pre-cooled upto 40F before loading. Thereafter constant temperature

between 34F & 36F is maintained. The temperature is physically checked at an

interval of 4 hours from technical standpoint, effective cooling maintenance &

requisite temperature in the cold storage is crucial. As a result requisite compressors

and proper insulation is being put in place.

RAW MATERIALS

Main raw materials required to run cold storage are as follows :

(a) Water

(b) Ammonia Gas

(c) Compressor Oil

Water shall be supplied from submersible pump already installed at site. Ammonia

Gas and Compressor Oil will be purchased from local market and it is available at

competitive price in open market.

ELECTRIC LOAD

175 KVA electric load application has been moved to Power Corporation by the

directors of the company.

NATIONAL AGRICULTURE BANK AND RURAL DEVELOPMENT

SUBSIDY FROM NABARD

Capital investment subsidy for the construction/modernization of cold storage is

applicable since 01.04.1999. The subsidy is available upto 25% of total cost of

project restricted upto 50.00 lacs per project. After submission of papers by bank to

NABARD, 50% of 25% of total cost of project will be disbursed. The remaining

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balance of subsidy 12.5% will be disbursed by NABARD after completion of unit

and inspection by Joint Monitoring Committee.

COST OF PROJECT AND MEANS OF FINANCE

(A) Cost of Project: The total cost of project works out to Rs 317.8 which includes

tin following:

1. Land—Purchased : The land has already purchased for Rs 4.50 lacs.

2. Building— Rs 207.00 lacs : The total cost of the building as per the detailed

estimate of the engineer (enclosed) is Rs 207.00 lacs.

3. Plant and Machinery— Rs 71.00 lacs : The plant & machinery is to be purchase:

from the indigenous manufacturers. The detailed description of the proposed new

machir and its quantity is shown in separate Annexure as per quotation supplied by

manufacturer-suppliers.

4. Misc. Fixed Assets— Rs 1.00 lacs : A sum of Rs 1.00 lacs has been provided

under this head to meet out the expenses of Office Furniture, Equipments etc.

5. Electricity Security— Rs 2.82.00 lacs : A sum of Rs 2.82.00 lacs has been

provided under this head to meet out the expenses of electricity security etc.

INTEREST DURING CONSTRUCTION PERIOD

6. IDCP— Rs 12.38 lacs : The interest during construction period has been added to

the cost of assets and preliminary expenses on the time basis and the IDCP added to

the cost of assets has been proportionated in the cost of building and the plant &

machinery on the cost basis.

7. Preliminary and Pre-operative Expenses— Rs 7.69 lacs : A sum of? 7.69 lacs

has been provided under this head to meet out the preliminary and pre-operative

expenses and the proportionated amount for IDCP.

8. Margin Money for Working Capital: Rs 23.79 lacs : A sum of Rs 23.79 lacs

has been provided to meet out Margin money for Working Capital.

(B) Means of Finance :

1. Equity Share Capital— Rs 50.00 lacs : The authorised share capital of the

company is Rs 25.00 lacs divided into 2,50,000 equity shares of Rs 10.00 each to be

issued at a premium of Rs 10.00 each.

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2. Bank Finance— Rs 177.00 lacs : The company requires the total term loan of Rs

177.00 lacs which includes Rs 124.2 lacs towards building construction at 40%

margin and Rs 52.8 lacs on plant and machinery at 25% margin which are required

to be purchased before the commencement of the operations of the cold storage.

Further, the unit also proposes the working capital limit of Rs 72.00 lacs for advance

to farmers. The remaining contribution shall be made by the directors in the form of

capital and usecured loan from friends and relatives.

3. Unsecured Loan—Rs 90.80 lacs : The company will borrow Rs 90.80 lacs from

the friend and relatives. The unsecured loan will not be withdrawn during currency

period of Bank Loan.

IMPLEMENTATION SCHEDULE

The land has already been purchased by the company.

SCOPE OF COLD STORAGE

The geological structure and fertility of soil and climatic conditions of the area is

such that it is best suited for the cultivation of potatoes and this aspect may be better

judged by experiencing the facts that during the last season only, the cultivation was

so high that the existing cold storage units in the area were unable to store it with

their existing capacity. Thus there is a huge gap between crop of potato and

preservation capacity of potato.

The sandy soil of the area is suitable for potato cultivation. Due to the shortage of

storage capacity in the area, the farmers have to go far away places for storage of

potatoes. Thus there is ample of potential for more cold storage units in that area.

The scope of the project coupled with fine business background of the directors will

provide an edge to the entire operations of the unit. Hence, we conclude that there

will be no problem of market for this unit.

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MOBILIZING RESOURCES FOR START-UP, ACCOMMODATION AND

UTILITIES, PRELIMINARY CONTRACTS, CONTRACT MANAGEMENT,

BASIC START-UP PROBLEMS

MOBILIZATION OF RESOURCES Concept and Meaning

Mobilization of resource can be referred to all those activities that are involved in

maximizing the existing resources and also securing new and additional resources.

Resource mobilization is also known as "New Business Development". Before

commencing the study of Mobilization of Resources, it is very important to

understand the meaning of "Resources".

Resources refer to that medium which is essential for the culmination of the project.

In the absence of resources the establishment of any project is confined to be a

matter of conjecture. The resources exist everywhere in one or the other form.

Therefore any entrepreneur who aspires to set up a project cannot prosper unless one

manages the required sources. These resources at that time are in fluid and chaotic

stage. By identifying these resources an entrepreneur needs to organise them in a

useful manner.

Resource mobilization is an important activity for the growth of innovative

entrepreneurship. It ensures the continuation of one's organization's service

provision to clients, supports organizational sustainability and allows for

improvement and scale up of products and services the organisation presently

provides. The laws of supply and demand explain the flow of resources to and from

the movements, and that individual actions are accounted for by rational choice

theory.

ROLE OF ENTREPRENEUR IN MOBILIZING RESOURCES

The success of any entrepreneur is attributed to his sensibility that how he identifies

and explores his resources that could prove to be the most useful ones to get his

goals. While mobilising the resources he must ensure that they be in the right

direction.

In this context he needs to take care of the following :

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(1) Need of Resources : First of all an entrepreneur must determine the kinds of

resources which are required. In view of his needs the resources are to be identified

and selected.

(2) Identification of Resources : After having determined the resources the

entrepreneur needs to identify these resources and plans how to secure and ensure

their availability ?

(3) Study of Difficulties : It is not that easy to avail of the resources. What kind of

difficulties are to be negotiated for procuring the identified resources. This aspect

needs a careful prior consideration so as it becomes convenient to move ahead.

(4) Contact with Suppliers: In every resource viz. land, machine, capital, labour

etc, there is an owner in terms of an individual or of some organisation. As such, an

enterpreneur, to ensure a supply of the resources has to contact with the concerned

suppliers.

(5) Quality and Timing of Resources : Which resource of what quantity and within a

specified time span, will be required ? An entrepreneur has to determine these

factors.

POINTS WORTH CONSIDERING WHILE MANAGING RESOURCES

Need of

Resourc

es

Identificati

on of

Resources

Study of

Difficulti

es

Contact

with

Suppliers

Quality

and

Timing

of

Resource

s

Quality

and Cost

of

Resources

Financial

Arrangeme

nt for

Purchasing

Resources

(6) Quality and Cost of Resources : An entrepreneur while managing resources must

take care of the quality against the cost. He must ensure that the quality is desirable

or not.

(7) Financial Arrangement for Purchasing Resources: Finally, the entrepreneur is to

see to it that how the resources will be purchased. Will he be able to arrange

finances for that?

KINDS OF RESOURCES AND THEIR ORIGIN

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To run a project several resources are required. The resources like land, capital,

labour, raw-material, machines, equipment, water, electricity, safety and

transportation have to be obtained. The needs of the resources remain in constant

flux according to the size and nature of the organisation. The important resources are

explained underneath :

(A) Physical Resources : These resources comprise land, location, machines, inst-

ruments, equipments and raw material etc. The following elements have their

maximum impact on the resources :

(i) Location of land, the size and its cost.

(ii) The transport facility to access to the land, ambience of location, machines,

instruments and equipments, their availability, their quality, cost, technique and time

span for supply are important for consideration.

(hi) The conditions for installing machinery, and its repairs etc.

(iv) Short and long term costs and replacement facility.

(v) The need of trained and experienced workforce for, operating the machines.

(vi) Basic amenities, viz., water, electricity, transport etc.

(vii) Effect on environment.

(viii) Availability of raw material, the quality, cost, supplier, time taken in supply

and terms of purchase, etc.

Keeping in mind the aforementioned points the physical resources should be

procured. Some degree of caution must be exercised because a substantial

investment is involved in purchasing the resources and a considerable capital is

required. Once a wrong selection is made, it can put a question mark on the future of

enterprise. Therefore, at the time of purchase the cost of physical resource is a

subject of serious consideration and also in terms of its utility. If an old machine is

available at a lesser cost it may not be preferred since it would cost dearly in the

long run.

(B) Technical Resources: Technical resources refer to certain innovative techniques

which must be used in present perspective. This technique is related to production

process, information, communication, operation of machine, etc. The modern and

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innovative techniques in terms of use minimise the cost of production, whereas at

the same time it leads to the improvised version of the product.

The following factors considerably effect this resource :

(i) An entrepreneur is supposed to be well-versed in technical know-how or he must

seek knowledge from expertise.

(ii) In the event of designing a product, its utility must be thought about.

(hi) This is also to be seen that what kind of technician is required for which

machine, is he available ?

(iv) Which technique will be adequate for each process of production ?

(v) Which technique, how far will be suitable in quality control operation ?

(vi) What is the cost of technique need and utility ?

(C) Human Resources : All the available resources are of little use unless mobilised

by the human resources. As such, human resources is the most operative and active

one. An entrepreneur of course is the captain of his project but cannot perform each

activity by himself. He has to depend on other human resources. Many workers are

needed for operating a project. For this various categories of employees are recruited

as per requirement on the basis of their abilities and qualifications, etc. Therefore,

human resources are comprised of managers, technicians, skilled and non-skilled

employees. Without their joint endeavour and coordination a project cannot be run

successfully.

Following are the factors to influence these resources :

(i) Determine the strength of employees according to the nature of project.

(ii) Appointment of skilled workers is done according to the work .

(hi) Distribution or allotment of assignment is done on the basis of qualifications and

abilities of the workers.

(iv) An appropriate environment and adequate working conditions are provided to

the employees.

(v) Employees are encouraged and motivated for good performance.

(vi) Employees ought to be adequately rewarded for better performance.

(vii) They should be imparted training from time to time.

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(viii) To boost the employees morale, their participation and the share in the

management should be ensured.

The success or failure of any organisation is attributive to a good management of the

human resources. Therefore an entrepreneur must exercise caution in organising and

managing human resources.

(D) Financial Resources : Every kind of resource has an important role to play at its

own without which the operation of any project is an inconceivable presumption but

the financial resources are indispensable and have their distinct significance. Since

it's like a magnet which attracts other resources to his side. Right since the inception

to the final stage of operation and at every step in his side process, the finance is

needed and acts like a life blood that keeps the process get-going. In both cases of

fixed and working capital, finance is the need. Fixed capital is needed to purchase

land, building, instruments and machinery/equipments, etc., whereas the working

capital is needed for operating the project and for meeting the day-to-day

requirement.

Following factors influence the financial resources :

(i) If the nature of business is commercial the small capital will do and if it is a

manufacturing unit, much more capital is needed.

(ii) Larger the project, higher the capital, smaller the project, lesser the capital—is

needed.

(iii) If the business is labour-oriented, lesser capital and if it is technically-oriented,

higher capital is needed.

(iv) If the scope of purchase on credit in business is there, lesser finances would be

sufficient and if not higher finances are required.

Any entrepreneur meets the financial requirement from his personal pocket or from

loan. Loan can be obtained from banks or other financial institutions with or without

guarantor. If the organisation is in form of a company, finance can be procured by

means of floating shares or debentures.

In the financial matters, the entrepreneur is required to be specific and more careful

because in the event of paucity or surplus of finance, both can prove fatal, as such

financial resources must stay balanced.

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ACCOMMODATION AND UTILITIES Industrial Accommodation

Industrial accommodation is perceived as environmental stimulant for

entrepreneurial initiation. One not only gets accommodation in industrial estate but

also a host of infrastructure and other facilities and automatic access to variety of

fiscal incentives in the form of sales/ income, tax exemption, capital subsidy, etc.

The factor of industrial accomodation is seen as strongest stimulant of industrial

entrepreneurship. It is often observed that those already in business, corner facilities

and incentives for entrepreneurship despite proclaimed focus on the "New

entrepreneurs"

Availability of industrial space for technically qualified persons meant that the

industrial estate programme could attract professionals into the domain of industrial

entrepreneurship.

On the basis of the research in respect to the availability of industrial

accommodation is the relative better access for the entrepreneurs coming from

successively higher economic background.

Financial Accommodation

Financial Accommodation is a loan advanced to facilitiate the borrower where the

lender receives no consideration in form of interest or fees in return.

These loans are often accomparied by accommodation bills which guarantee that a

third party compensates the lender in case the borrower is unable to repay. Small

business loans may not be easy to come by with poor credit. For some, managing a

small business is their main source of living income. In such cases there are

programmes available for small business owners and entrepreneurs to help them

improve their credit worthiness. In other words it is also known as Accommodation

Loan, where credit agreement means an agreement whereby a creditor grants or

promises to grant to a consumer for remuneration, credit in the form of a deferred

payment, loan or other similar financial accommodation. Utilities of

Entrepreneurship

The utilities of entrepreneurship or self-employment can be explained as follows :

1. To Increase National Production : Almost all the developing nations of the

world have same history— long foreign rule, recent political independence and

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efforts for economic independence. In this process, majority are facing problem of

import substitution, consumer production services and increasing export production

for increasing national production.

To save valuable currency, the substitute for imports is necessary. But in developing

nations the demand for consumer goods and services increases only when overall

development takes place. This demand can be fulfilled only by increasing consumer

production and services. Since no country is self-sufficient in all goods and

requirements and therefore cannot develop of its own. For speedy and permanent

development of a nation it has to enter into foreign trade for which foreign currency

is needed and the only way to earn foreign exchange is to produce for exporting for

which more and more self-employed entrepreneurs are required. Thus :

2. Employment: Self-employment is probably the only solution to the ever

increasing unemployment problem. This problem cannot be eradicated just by the

policy of wage employment. In reality, through self-employment unemployed can be

made to stand on their own feet. Keeping this thing in mind, labour ministry has

asked for suggestions to increase self-employment and to open self-employment

training and motivation centres in various employment exchanges at district level.

3. To Reduce Monopoly: A common evil in developing nations is prevailing

monopoly in business and industrial sectors. Due to lack of entrepreneurs and

political reasons, monopolistic tendencies take place. The planned efforts to

inculcate the will to establish own enterprise, i.e., self-employment play a great role

in reducing or ending monopoly. By establishing small scale enterprises many

people get engaged in producing goods and services which are otherwise produced

by a handful of business houses.

4. Reinvestment of Earning: An outsider establishing an enterprise in a particular

area does not generally, reinvests the entire profits in the same industry or area and

as a result the process of transfer of local resources carries on. The development of

the area also does not take place at a speed which otherwise would have taken place

if the local people establish their own enterprises. Therefore, the local youth should

be encouraged to adopt self-employment and establish industries in their own areas,

so that the earnings are reinvested in their own areas :

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5. Balanced Regional Development': Public utility services are directly related to

industrial and business activities, e.g., roads, transport, communication, health,

recreation, etc. Since the industrial activities are confined to a few areas of the

country, the development also takes place in those areas only, which results in

imbalanced social and economic growth. In developing countries this is a common

problem. For example, in India more than 50% of industrial units were limited to

only 6 cities upto 1970, that's why these cities are comparatively more developed.

Other examples of unbalanced regional development are Bankok in Thailand,

Manila in Philippines, Seol in South Korea, etc.

By putting efforts to develop self-employment or entrepreneurship in local

population, entrepreneurs in different areas will be developed, since most of the

people especially small entrepreneurs prefer to establish business in their own areas.

Thus, they help in balanced regional development in all parts of the country.

6. Decentralisation of Economic Power: Two types of powers have dominated the

world, i.e., physical and economic. In initial time physical forces dominated the

world but in modern times economic power dominates the scene.

Economic power is a result of industrial and commercial activities. When the

industrial and commercial activities do not take place in a planned manner, the

economic power is concentrated in the few hands only, which has adverse effects on

social and political conditions, particularly in developing countries. The only

solution to this problem is providing self-employment opportunities to unemployed

youth. Thus, there is a need to launch a mass movement of entrepreneurial

development in the country.

7. Self Sufficient Society : A self-sufficient society can be formed by productivity

revolution and capital formation, which is only possible because of economic

activities. The productivity and capital formation takes place only because of

entrepreneurship. Self-employed entrepreneur contributes a lot in export promotion

and import substitution by increasing production.

8. Maximum Utilisation of Human Resources : Educated youths have skills and

energies which is wasted because of dependence of this class on jobs. At the peak of

these youth, when they are jobless, they get involved in unproductive or anti-social

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activities, which proves to be suicidal. In a nutshell, it can be said that a nation's

valuable human resource is lost. Self-employment and entrepreneurship provides

best opportunities for utilization of his skills and energies. Entrepreneurship is a

challenging and creative task which requires additional energies, which only a youth

possesses. It increases self- confidence among youth, which in developing nations

are lacking.

9. Poverty Eradication : In countries like India, poverty and starvation is a curse.

Millions of people are living below poverty line. The only way to poverty

eradication is development of entrepreneurship and self-employment.

Entrepreneurship development helps in growth of industries which creates

employment opportunities. The problem of poverty can be solved only by providing

more and more employment which is possible only through entrepreneurship.

10. Achievement of Plan Objectives : As per our Five-year Plans, the basis for

achievement of our economic objectives is self-employment. That is why our

government has been laying special emphasis on creation of self-employment

opportunities in five-year plans.

11. Development of Handicrafts : The survival and development of handicrafts is

possible only when the people engaged in this field are given financial and other

incentives in self-employment programme. Self-employment is the only source of

living for these people. This also helps in preserving a country's cultural heritage,

traditions and skills.

12. National and Social Importance : Self-employment benefits a nation in the sense

that it creates the feeling of regional dissatisfaction. It helps in attaining equal

regional development and interdependency on each other. This gives strength to

national integration. Nation becomes self-sufficient and dependence on other

countries reduces, resulting an increase in national income.

13. Promotes Capital Formation : Self-employment activities develop industry and

business, expand productive activities and the number of new enterprises increases.

With a number of commercial activities and services, Wealth and Capital formation

is promoted. The income, savings and profits are reinvested in new industries which

again leads to capital formation.

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14. Contribution for Execution of Government Policies : The government can

successfully implement its policies through self-employment. The policies and

programmes for technical research and development, and integrated development

can be undertaken through self-employment.

15. Creation of Industrial Environment : The entrepreneurs entering in self-

employment contribute a lot in creating industrial environment in a country. They

set an example for others also who are motivated to establish enterprises after seeing

their personal and industrial success, and the process continues. This way, self-

employment builds an environment for economic development of a country.

16. Development of Managerial Capacities : Self-employment and entrepreneur-ship

develop various managerial capacities in the entrepreneurs, like planning, decision-

making and business management. In addition to this, self-employment develops the

personality by developing many qualities like leadership, decision-making ability,

self, confidence, patience, farsightedness, tolerance in the entrepreneurs. These

qualities develop the capacities of entrepreneurship and risk-taking.

17. Development of Infrastructural Facilities : With the development of self-

employment, industries develop and as a result basic infrastructural facilities like

roads, electricity, water, training institutes, banks, communication also develop.

18. Role in Complementing and Supplementing Economic Growth : Economic

growth is a continuous process and passes through various stages, be it a developed

economy or developing economy. It is a universal and never ending process. Even

the most advanced nations like U.K., Japan, Germany, USA had to pass through this

process. No business and industry can develop overnight, it has to pass through a

long process of economic growth. Entrepreneurship plays a key role in

complimenting and supplementing economic growth of a country. Thus,

entrepreneurial development is a pre-requisite for economic development and

growth.

In the early days of development it was felt that state should play the most important

role in the development of business and industry. Government was considered as the

most important agency for complimenting and supplementing economic growth.

However, the latest economic policy of disinvesment and open market economy and

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disinvestment of public sector units has made the government realise that it should

only concentrate on purely government functions like defence, social security and

administrative on and the business and industry should be left to market forces for

private entrepreneurs.

A large number of industries which were reserved for public sector are opened to

private sector, e.g., electricity generation, petro-chemical industries, national high

ways, bridge construction, telecommunications, education, public transport, etc.

Taking for example, telecommunication as a result of privatisation a number of

national and international players have emerged in the field (Airtel, Motorola, Idea,

Reliance, etc.) which have complemented government's efforts to provide

telecommunication services across the country.

Moreover, entrepreneurs are also supplementing government's efforts in other

sectors also. For example, it is the primary duty of the government to provide

education to all. However, in order to supplement government's efforts in the field of

education a large number of private entrepreneurs have established educational

institutions right from primary education to technical and professional education,

such as engineering, medicine, hospitality management, hotel management, etc.

Thus, it is clear that entrepreneurs play a vital role in complimenting and

supplementing economic growth in a country. The main hinderance in the path of

complimenting and supplementing economic growth is lack of entrepreneurs. C.W.

Cook states that "Entrepreneurship constructs a bridge between productive resources

of a country and customers."

19. Role in Social Stability: Entrepreneurs play an important role in bringing social

stability. It is rightly gaid, "Man is a social animal." An entrepreneur is also a social

animal and thus he is influenced by social environment and can influence social

environment. Social values, forms, behaviour, beliefs, traditions and concept, etc.,

play a vital role in the formation of entrepreneur's tendencies.

The last three centuries, i.e., 18th, 19th and 20th centuries have witnessed

unprecedented social changes. The pace of social change was slow in 18th century,

it was faster in 19th century and fastest during 20th century. The industrial

revolution changed the industrial, economic and social scenario. Further, the new

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industrial policy of 1991 changed the entire economic scenario as rapid economic

development took place after this. Production which was confined to our local limits

became international in character, i.e., goods were not produced at the place of

consumption but were produced in that country which possessed vast resources and

were to be consumed in several countries of the world. The policy of liberalisation,

privatisation and globalisation has given further boost to economic development of

the country. The country is heading towards developed economy at a fast rate.

However, it has given rise to concentration of economic power in a few hands only.

There is not much improvement in the condition of poor. The social life is becoming

worse day-by-day. The social life has been adversely affected and the country is

proceeding towards social instability. It is the entrepreneur who can bring social

stability in the country by establishing new small enterprises and checking

concentration of economic power and overall economic development of a country.

Whatever economic and social changes and stability have taken place in the country,

it is only because of entrepreneurial development. Employment avenues have

increased because of technical and professional education and regional economic

development has been encouraged. Urbanisation and industrialisation has broken the

barriers of cost based business identity which has encouraged social stability. The

old concept of self-interest and self-profit based business is becoming impractical.

Present conditions demand for an entrepreneur who is socially conscious and who is

not concerned about the progress of others. The entrepreneur today is fully

conscious about social effects of his economic activities. Entrepreneurship can

develop new employment, new goods, new business and new values in the society.

In developing nations entrepreneurship is a socially desired behaviour which is

based on social objectives and not just on individual objective.

Thus, we can conclude by saying that entrepreneurship is the basic element in the

social and economic development of a country. Entrepreneur works for the welfare

of a large section of the society. His projects, policies and decisions are based on

social inferos ts. He creates conditions of development in society and builds a strong

base for social change.

BASIC START-UP PROBLEMS

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On having explored a creative enterprising idea and prior to translating it into an

actuality a daring entrepreneur ought to evaluate all the implicit difficulties,

challenges and rewards in an enterprise. In other words, in order to become an

entrepreneur, he is supposed to consider the following two questions :

(a) Am I an entrepreneur ? Do I have the characteristics in terms of education,

ability, psychology and aspiration etc. which are indispensable for being an

entrepreneur ? and

(b) Are the potential rewards commensurate with the risks ?

The various aspects of these two questions should be considered in detail. (1)

Consideration of Risks : An entrepreneur is expected to analyse the implicit risks

involved in establishing an enterprise in the following manners :

(a) Financial Risks : Before establishing any enterprise the evaluation of financial

risks is of paramount importance. The entrepreneur has to do a lot of brain works in

terms of financial arrangement from various resources in order to ensure an adequate

sum of money. It otherwise becomes impossible to get a return on the investment if

the enterprise is not finally undertaken.

(b) Personal Risks: An analysis of personal risks is also imperative. The reason

being that the involvement of the cooperation and contribution of the family

members, social friends and several others is also sought whose reactions excluding

those of the self must be 315 SBPD Publications Entrepreneurship

anticipated. The personal financial risks to some extent may be overcome or limited

but the energy, dedication and financial investment and the social status of yours has

to put at risk. No escape from such liabilities is possible and difficult to estimete all

its effects.

(c) Career Risks : These risks refer to the conditions of abandoning some

profession or job and undertake the setting up of an enterprise and in case of fiasco,

returning to the earlier pre-occupation involves a great deal of challenge and risk.

After an interval in some of the professions, return becomes greatly difficult. As

such, risking one's earlier profession ever remains an impossible and daunting

process.

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(2) Rewards : The outcome of a successful entrepreneur is both in terms of

monetary and non-monetary gains. Not only the financial gain but the energy and

efforts invested in the inception of an enterprise, the entrepreneur reaps the

advantage with a sense of gratification. Besides the financial success, the social

image, the social contribution and professional satisfaction and the acquisition of a

new social status is important than the profitability.

PRELIMINARY CONTRACT

Definition and Concept

"A preliminary contract is a contract formed during contract negotiation, before, en-

tering into the detailed contract for the delivery of goods and services."

Preliminary contracts, such as heads of agreement and letters of intent, are often

used in commercial transactions, and increasingly by commonwealth agencies,

statutory authorities and government-owned corporations. If they are drafted and

used appropriately, they can maximise outcomes and value for money on complex

and strategically important projects. Government agencies enter into a myriad of

contractual arrangements to buy goods and services and to implement programs.

Significant procurement processes generally begin with the issue of a request for

tender to industry, followed by tender evaluation activities and detailed negotiations

with a preferred supplier selected from the evaluation process. The final agreement

or contract may be, for example, an outsourcing contract, a services contract, a

capital equipment acquisition contract or a joint-venture agreement.

Types of Preliminary Contract

Types of preliminary contract often'used in commercial contract negotiations are :

Heads of Agreement : A document outlining the key principles and terms for a

commercial arrangement.

Letter of Intent : A document indicating a present intention of the parties to enter

into a detailed, final contract at a later date. A letter of intent may be used on time-

critical projects to allow a preferred supplier to begin specified activities with a long

lead time.

Preliminary Services Contract: A contract for preliminary design or development

activities, prototype development or consultancy services can be used to accelerate a

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project or to achieve a higher degree of technical certainty before committing to a

formal, long-term contract.

There are common types of preliminary contracts that are not intended to be legally

binding, such as a memorandum of understanding or a letter of comfort. These sorts

of agreements should clearly state that they are not intended to create legal

obligations between parties. A typical example is a memorandum of understanding

between Commonwealth agencies, setting out the framework, services and

responsibilities for interagency projects or service-delivery arrangements. Another

type is the letter of comfort, which is often requested but not commonly used by the

Commonwealth, and is generally discouraged, because of the risk of it being held to

be legal binding.

SIGNIFICANCE OF PRELIMINARY CONTRACT Preliminary Contracts

can help the Parties

• Achieve urgent objectives for example, in relation to natural disasters, service-

delivery arrangements or significant policy initiatives by enabling the key terms of

an arrangement to be agreed upfront.

• Establish a commercial framework for complex arrangement, by outlining the

framework, key parameters and timing for complex arrangements requiring the

negotation of multiple transaction documents, or for collaborative projects that

involve implementing multifaceted policy intitiatives (for example, joint projects of

the federal and state and territory governments).

• Reduce risk, by providing for the development of key contract plans/schedules, or

the conduct to risk-reduction activities, to obtain further certainty before committing

to a final, long-term contract in relation to complex, technology-based projects.

• However, preliminary contracts should be used carefully, as they may also give

rise to disadvantages and risks. In particular, it is often more efficient to prepare the

final, formal document in the first place, and disputes can arise over the

interpretation of general provisions that do not deal with the key contingencies, risks

and liabilities in the same detail as a final agreement. It is also important to

remember that government agencies need to comply with the Commonwealth's

financial management framework in approving preliminary contracts and any

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associated spending proposals. Key points to be addressed in preliminary contracts.

There are no usual terms for a preliminary contracts, and the contents of the

agreement will depend on the specific arrangement and whether the parties envisage

subsequently entering into a formal contact. As with all contracts, the key is to use in

clear, plain English to outline the framework and key principles for the project and

the responsibilities of all parties, and to allocate project risks.

TERMS AND CONDITIONS OF PRELIMINARY CONTRACT Preliminary

contracts commonly include the following terms :

• A statement about whether the parties intend the document to be legally binding.

• An agreement to negotiate in good faith and use reasonable or best endeavours to

undertake contractual obligations while noting that an agreement to enter into a

contract is generally not considered enforceable.

• A sunset date detailing when the preliminary contracts expires.

• Requirements about confidentiality and making public statements.

• Whether, on entering into a final contracts, any work performed under the

preliminary contracts will be treated as though it had been performed under the final,

detailed agreement.

• The consequences when the preliminary contracts expires or is terminated—for

example, will the preliminary contracts automatically terminate when a final

contract is entered into by the parties? Can the parties walk away from negotiations

at any time without any costs?

• Where initial work is to be performed by the preferred supplier under the

preliminary contracts, the work should be carefully scoped, and limits should be

included on the amount payable under the agreement.

NECESSARY DOCUMENTS FOR PRELIMINARY CONTRACT

WITH VENDORS

The names and addresses of the purchaser and the vendor;

• The description of the apartment (its addresses and cadastral designation);

• The identification (if needed) of the private parking and storage portions, and their

cadastral description;

• The purchase price offered and, if applicable, the terms of payments :

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• The superficial area of the private portions;

• The identification and the ID number (if applicable) of the parking and storage

space (s) allocated as (a) common portion(s) for restricted use;

• The agreed price and, if applicable, the terms of payment;

• The amount(s) of any deposit (s);

• Your intent or not to obtain a hypothecary loan to finance the purchase, along with

the particulars of such financing;

• Any movable property or items included in the purchase price (for example :

appliances, curtains and light fixtures);

• The rented devices or apparatus;

• Any conditions suspending the contract;

• The date of taking possession of the unit;

• The date scheduled for the signing of the deed of sale;

• The name of the notary before which the deed of sale is to be signed;

• The term of enforceability of the preliminary contract, meaning the date and the

precise hour after which it will become null and void;

• The signature of both parties.

SAMPLE FORMAT OF PRELIMINARY CONTRACT WITH VENDORS Event

Vendor Concession Contract.

The parties to this contract are.................(hereafter "Host") and...............hereafter

'Vendor").

Whereas, Host is hosting an Event known as..................... to occur at............... on

MM/DD/YYYY, beginning at HH; MM am/pm, and has the right to license

concessions to vend at and during the Event, and

Whereas, Vendor desires to vend................... at and during said Event, and

Whereas, Vendor has paid Host the sum of $X for a license to vend at and during

said Event,

Now, therefore, the parties agree as follows :

1. Vendor shall have access to the location agreed upon by the parties no less than X

hours before the Event's commencement for the purpose of setting up Vendor's

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vending station, goods, and other things necessary and reasonable to vending at the

location.

2. Vendor shall not vend any goods or services other than those described herein at

and during the Event without the Host's written consent.

3. Vendor's vending station shall be no larger than X x X feet or taller than X feet;

shall be clean and orderly; and shall comply with all applicable laws and regulations.

4. Vendor's staff may announce the availability of the goods to be vended only while

they are within the confines of the vendor's location.

5. Vendor's staff shall be clothed and groomed in a clean, neat fashion and shall

'conduct themselves in an orderly fashion.

6. No loud music, noise, or sound amplification devices shall be used by vendor's

staff at the location.

7. Vendor shall have access to the location for up to X hours after the Event's

conclusion at HH : MM to dismantle and remove all things brought to the location

by Vendor. Vendor shall leave the location clean of trash and substantially in the

condition it was before Vendor occupied it.

8. Vendor hereby agrees to indemnify and hold harmless the Host against any

damages or claims that may arise in connection with Vendor's presence at the Event

and Vendor's activities of any kind.

In witness to their agreement to the terms of this contract, the parties affix their

signatures below :

Host, signature & date Vendor, signature & date

Address ................................................ Address ...............................................

City, state, ZIP ................................... City, state, ZIP ....................................

This contract is tagged with these keywords : vendor, vending, vendor contract.

NECESSARY DOCUMENTS FOR PRELIMINARY CONTRACT WITH

BANKS

Dear customers, required documents for low interest loan from CCB are specified by

the property type and the loan purpose. The bank loan officer will help you identify

which of the listed documents are necessary for your loan.

Documents Concerning the Customer

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Request for an overdraft loan secured by mortgage.

Copies of ID cards of the debtor and his wife/her husband;

Copies of ID cards of the property owner (s) subject to collateral.

Declaration on connections under the Banks Act.

Certificate of tax debts/lack of tax debts issued by the Territorial Tax Directorate for

the buyer and his wife/her husband or for all property owners on the grounds of

Article 87, Paragraph 6 of TIPC;

For customers who don't have card account in the respective branch—Request for

the insurance of a debit card.

Documents concerning the property

• For old or completed new buildings—a title deed or other property title;

• Certificate from the Registry Agency for the lack of estate encumbrances subject to

collateral as well as for the lack of registered claims and/or injections on the

properties by third parties; Certificate from the Bailiff Office within the District

Court for the lack of taken executive actions against the properties;

• Valuation by a bank valuation officer or a valuator with whom the bank has signed

an agreement;

• Tax valuation of the property subject to collateral-only for a loan for the purchase

of a property;

• Subsequent certificate for estate encumbrances issued by the Registry Agency,

certifying the registered first in rank mortgages (legal or contract mortgage) to the

benefit of CCB AD and the lack of registered prior mortgages;

• For buildings in a phase of rough construction-a protocol for construction line and

construction level with certification of elevation "ridge" (roof)-protocol of findings

issued by the municipal (district) administration certifying the completion of the

building in rough construction; title deed for the established construction right;

construction permission; approved investment (architectural) project; marriage

certificate (if the loan applicants-buyers are husband and wife and will acquire the

property as a conjugal properly);

❖ Properties plots certified by the technical service of the municipality in cases

where there is an adjoining terrain to the property;

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❖ Preliminary purchase contract (containing the seller's agreement that part of the

price will be paid by the means of a bank loan) if there is such loan.

❖ Depending on the loan purpose, the Bank requires also the following documents.

In case of loan for the purchase, substitution or division of a real estate :

❖ Title deed for the purchase of a real estate;

❖ Order and a purchase contract (substitution) in case of a real estate which is a

state or municipal property;

Contract for a voluntary division/court decision on division;

❖ For construction (addition to a building, raising an additional story,

reconstruction) and completion works of houses and villas :

❖ Document certifying property or acquired construction right on the ground or on

the building where the construction will take place;

❖ Approved investment project and construction permission;

❖ Protocol for construction line and level;

❖ Quantity and value account for the construction and installation works

guaranteeing the final completion of the property, contract (s) for the assignment to

construction company, brigade or separate individuals of the repair works (excluding

the cases when tne construction and repair works will be done with private works of

the loan applicant or his relatives) :

❖ For improvements of the real estates (repairs and other similar activities) :

❖ Quantity and value account for the future construction and repair works (to be

prepared by the construction company or by the customer);

❖ Contract for hiring of a company or individuals for the performance of the repair

works (excluding the cases when the construction and repair works will be done

with private works of the loan applicant or his relatives);

❖ For loans for refinancing;

❖ Written document from the bank-creditor for the debts under a purpose loan

expressly stating; bank account, bank code, holder, debt residual (exact amount

necessary for the final debt repayment), size of the due fees for preliminary

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repayment, property type and location/properties mortgaged as collateral to the debt,

as well as the loan contract signed with the other bank.

CONTRACT MANAGEMENT

Definition and Concept

"Contract management is defined as the management of contracts made with

vendor? customers, partners, or employees." Contract management includes the

negotiation of terms and conditions in contracts and ensuring compliance with the

terms and conditions, as well as documenting and agreeing on any changes or

amendments that may arise during its implementation or execution. In other words

contract management can be summarised as the process of systemically and

efficiently managing contract creation, execution and analysis for the purpose of

maximizing financial and operational performance and minimizing risk.

Employment letters, sales invoices, purchase orders and utility contracts comes

under the category of common commercial contracts. Complex contracts come into

play for construction projects, highly regulated goods or service, technically

specified goods or services, intellectual property agreements outsourcing and

international trade. The contract management software to aid administration among

multiple parties is used for larger contracts.

Contract

A contract is a written or oral legally-binding agreement between the parties

identified in the agreement to fulfill the terms and conditions outlined in the

agreement. A prerequisite requirement for the enforcement of a contract, amongst

other things, is the condition that the parties to the contract accept the terms of the

claimed contract. Historically, this was most commonly achieved through signature

or performance, but in many jurisdictions— especially with the advance of

electronic commerce—the forms of acceptance have expanded to include various

forms of electronic signature.

Types of Contract

Contracts can be of many types, e.g., sales contracts (including leases), purchasing

contracts, partnership agreements, trade agreements, and intellectual property

agreements.

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A sales contract is a contract between a company (the seller) and a customer where

the company agrees to sell products and/or services and the customer in return is

obligated to pay for the product/services bought.

A purchasing contractus a contract between a company (the buyer) and a supplier

who is promising to sell products and/or services within agreed terms and

conditions. The company (buyer) in return is obligated to acknowledge the goods/ or

service and pay for liability created.

A partnership agreement may be a contract which formally establishes the terms of a

partnership between two legal entities such that they regard each other as 'partner.-'

in a commercial arrangement. However, such expressions may also be merely a

mean- to reflect the desire of the contracting parties to act 'as if both are in a

partnership with common goals.

Therefore, it might not be the common law arrangement of a partnership which by

definition creates fiduciary duties and which also has 'joint and several' liabilities.

Areas of Contract Management

The business-standard contract management model, as employed by many

organizations typically exercises purview over the following business disciplines :

• Authoring and negotiation

• Baseline management

• Commitment management

• Communication management

• Contract visibility and awareness

• Document management

• Growth (for Sales-side contracts)

• Contract compliance/governance.

Criteria of Contract Management

Creation : Whilst many companies work from standard contracts, they do have to be

created in the first place and they often need to be changed as negotiations progress.

Negotiation : Of the contracts to ensure that, the best possible contract is available

to both parties.

Adherence : To the contracts and all of Its sections and aims.

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Service Level Agreements : Service Level Agreement (SLA) and Key Performance

Indicators (KPI) are set to manage the day-to-day performance of the vendor.

Managing Changes: This is required as the relationship changes and problems

arise.

Documenting : Any changes that may have been agreed.

Analyzing : The benefits that accrue or may be available from the contract.

Contract Management Manual

A contract management manual is published by an organization either internally or

externally to explain how it manages its contracts. Most of the contract

managements are published for internal use and for all potential vendors to view.

The existence of contract manual is essential regardless of its briefness as in the case

of a small business or large, and complex as in the case of a government

organisation.

A typical Contract Management Manual consists of following fundamental sections :

Executive Summary : This simply states in one or two pages what the manual

covers. This is very useful for one's immediate boss and top management as they

have no time to go through all the details of the manual.

Introduction : This includes an introduction to the company. The benefits of using

the manual. An overview of the process. Reviewers that are responsible for

maintaining the vendor contract management process.

Aims : This section includes the central aim of the contract management department

and mentions that contractual risk is minimized. That continual improvements are

required from the contractual relationship. That acceptable and agreeable monitoring

is in place. That Best Value is sought after. That services are provided by the vendor

in accordance with their contracts. That quality services and products are provided in

a timely manner. That the financial implications of any failure to perform are been

taken into consideration and appropriate action taken. That financial penalties are

raised against the vendor for any failure to deliver as per the contractual obligations.

Service Delivery Management: This will be quite a lengthy section of the contract

management manual that describes how the company will ensure that the vendor

service is being delivered correctly and to the.required quality. It includes

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descriptions of such processes as : Establishing Service Level Agreements (SLA's).

Measuring vendor performance against their SLA's, Measuring vendor performance

against their contractual obligations. Measuring the delivery performance against

required time frames. Measuring the products and services provided against the

required quality standards.

Contract Administration : This section would detail the contractual governance

activities and will probably be the longest section of the contract management

manual.

Relationship Management: This section would describe how the relationship

between the vendor and the business would be managed with the aim of keeping all

communication open and tension free.

Managing Change : This would include detailing how the following changes "ill bp

managed : Non-compliance with the contractual obligations. Non-performance

against the Service Level Agreements. Force Majeure. Mutually agreed changes to

the contract. Under or over delivery. Fiscal difficulties including bankruptcy.

Adding Suppliers : This section is not always included, but will detail how extra

suppliers are chosen.

Adding Contracts: This section details how a new contract or service level

agreements is set up.

Appendices : This would include acknowledgments and definitions as well as an

expansion on any standard documentation.

A contract management manual may be just for internal use, most are published for

all potential vendors to view. Any contract management manual can be brief as in

the case of a small business or large and complex as in the case of a government

organization but there must always be a manual in existence.

Sample Vendor Contracts

The following are fundamental sections of vendor contracts :

The Parties to the Contract : The contract starts by setting out the two people or

companies involved. Sometimes they are given a "known as" name for ease of

reading the contract.

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Definitions : There then follows some definitions of the terms used. This is so that

everyone understands what is being referred to if the term is used.

Statement of Work : This is the most detailed part of any sample vendor contracts

and is where the work to be undertaken is defined. If products are being delivered

then they are listed and defined in this section of the contract.

To make it easier to read, each part of the work or product is listed separately either

in a numbered list or under a separate section number.

Documentation or Reports : This section lists the documentation to be produced

and in the format to be followed. When products are to be delivered this will usually

be the invoices and delivery notes. When services are to be provided it could be the

reports to be produced as well as invoices etc.

Staffing : This section is used when services are to be delivered and defines the

ski]1: levels and sometimes the names of the staff to be used on the projects.

Responsibilities: This section details the responsibilities of the parties to the

contract. This is particularly important in a service contract. In a product contract it

may talk about such matters as who unloads the products and who stores them

within the warehouse.

Payments : Any of sample vendor contracts includes this important part. It details

such matters as : Prices per product or service. Under what conditions payments will

be made. This includes deposits, mid contract payments and final payments. Regular

payment cycles will be included in vendor contracts only. Financial penalties for late

or poor delivery.

Quality Measurements : Mbst contracts include some method of measuring the

quality of the services or products to be delivered.

Privacy, Copyrights, Non-Disclosure etc.: All the above are included as standard so

that each company's confidentiality and copyrights are preserved.

Force Majeure : This is information about the processes to deal with the unforeseen

calamities.

Other Legal Clauses : Such information as.: Ownership of the products and when it

happens. Non-assignment of the contract. Indemnification from harm. Negligence

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terms. Taxes due. Insurance required. Country and State for purposes of the

governing laws. Legal relationship.

Signatures : Perhaps the most important part of any of the sample vendor contracts.

Signatures from both parties that are dated, mean that both parties have agreed to the

sample vendor contracts in their entirely.


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