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ENVIRONMENTAL SCANNING

ENVIRONMENTAL SCANNINGCareful monitering of an organisations internal and external enviornment for detecting early sings of oppurtunities and threats that may influence its current and future plans. In comparison , surveillance is confined to a specific objectives or a narrow sector

2OBJECTIVETo monitor the internal and external environment prevailing in north Malabar covering Calicut , kannur, and kasargode for the purpose of doing feasibility study for establishing an event management company.

NORTH MALABARNORTH MALABAR

North Malabarrefers to the historic and geographic area of southwestIndiacovering the state ofKerala's present day KasaragodandKannurDistricts, theMananthavadytalukofWayanad District, the taluks ofKoyilandyandVatakarain the Kozhikode Districtof Kerala and the entireMah Sub-Divisionof theUnion Territory of Pondicherry. North Malabar begins atKorapuzhain the south and ends atManjeshwaramin the north of Kerala.

We are considering certain variables for scanning the environment of North Malabar.VariablesKozhikodeKannurKasaragodPopulation308629325230031307375Area234529611989Tourist spots7145National Institutions221Top corporates16112Upcoming projects232Standard of living********POPULATIONKozhikode%Kannur%kasaragod%Male14709424811814464662861348Female16153515213415575467876252Total308629310025230031001307375100placegenderInterpretation: From the table it can be concluded that the population rate is high for Kozhikode and low for kasaragod. But while taking male female proportion Kannur has large % of females. According to the standard population proportion female should be more than male. And Kannur has a proportion of 1133 females for 1000 males which indicates a favourable increase in growth. So when population increases, needs and wants, tastes and preferences increases. So opportunities are vast for new businesses.AREAAREA in Sq.KmRural%Urban%TotalKozhikode770331575672345Kannur1035351926652961Kasaragod794391215611989Interpretation : Above table shows that Kannur covers more area compared to Kasaragod and Kozhikode. Out of 2961 Sq.Km area , 65% are urban and 35% are rural . While comparing other two districts Kannur has more land. So there is high chance for business to exploit. TOURIST SPOTSKozhikodeKannurKasaragodBeypore portSt. angelos fortBekal fortMananchira squareThalassery fortRanipuram hill stationVellari malaMuzhappilangad beachKottancheri hillsKappad beachPayyambalam beachChandragiri fortThusharagiri hillsEzhimalaKareem forest parkKuttyadi damPazhassi damPazhassiraja museum and art gallery.Paithal malaSnake park, ParassinikadavuGundert bungalowArakkal and chirakkal museumMadayi paraMappila baySadhoo merry kingdomVismaya infotainment centreTourist spotsINTERPRETATION:Kannur has more tourist spots than Calicut and Kasargod. We know that dubai is an international market because it welcome large no. of tourists every year. A large number of tourist visit kannur because of its beautiful natural spots. so further development is required which is again an advantage for setting up a new venture.

NATIONAL INSTITUTIONS

KozhikodeKannurKasaragodIndian institute of management( IIM)National institute of fashion technology (NIFT)Central plantation crops research institute(CPCRI)National institute of technology (NIT)Indian institute of handloom technology (IIHT)INTERPRETATION: When there are national level institutions there is a chance for conducting national seminars and conferences. For conducting national level programs many requirements have to be fulfilled which again clearly shows opportunities for developing business.TOP CORPORATES

KozhikodeKannurKasaragodGrasim Industries LtdWestern India Plywood Pvt. Ltd HAL,Kinfra parkMalabar Spinning &Weaving co, LtdKerala Clays and Ceramics Ltd BHELCommon wealth weaving FactoryKeltron Component Complex Ltd Hindustan Leaver LtdKeltron Crystals LtdKeltronT.V UnitsKeltron Magnetics Ltd The commonwealth Trust(India) Ltd Keltron Resisters Ltd The common wealth tile FactoryKannur Co-operative Spinning Mill Ltd Southern Gas LtdKannur spinning & Weaving Mill Ltd The Kerala State coircorporationRubco Huat Pvt. Ltd. Malabar Organic LtdRubco Hawai Chappal Company UniroyalMarine Exports Ltd Kerala State cashew Development Corporation ltdBaby Marine Exports Ltd Malabar Crump Rubber FactoryPoilakada FisheriesCharupara Bricks & metalsINTERPRETATION:From the above table we can analyse that Calicut have many industries and they dont have enough space to develop more industries. Kannur is one among the fast growing district in Kerala where there is chance to develop many industries in future. Since Kannur having favourable land forms, investors prefer to invest in kannur.UPCOMING PROJECTS

KozhikodeKannurKasaragodCyber parkKannur international airportCheemeni power plantMono railAzhikal sea portHandloom villageINTERPRETATION:Kannur having major upcoming project like Kannur international airport, Azhikal sea port, Handloom village, gives a way to think about new business. The opening up of the newly sanctioned international airport in Kannur can be expected to fillip the tourism and IT sectors in Malabar in a big way. It is expected that this airport is likely to come up within the next three to four years.