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A LUXURY MARKETING FIRM MARKETING ESSENTIALS FOR BOUTIQUE HOTELS, RESORTS & DISTINCTIVE LIFESTYLE ENVIRONMENTS ENVISIONWORKS A LUXURY MARKETING FIRM
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A LUXURY MARKETING FIRM
MARKETING ESSENTIALS FOR BOUTIQUE HOTELS, RESORTS & DISTINCTIVE LIFESTYLE ENVIRONMENTS
ENVISIONWORKS
A LUXURY MARKETING FIRM
Photography, Web Design
& Collateral Development
Marketing Essentials for Luxury Boutique Hotels, Resorts & Distinctive Lifestyle Environments
Established in 2000, South Florida based ENVISIONWORKS is a luxury marketing, branding and sales representation firm specializing in boutique hotels, villas, estates and distinctive lifestyle environments. We provide expertise creating and driving our client’s brand and maintaining front-and-center attention with the targeted audience.
Our mission is building brand awareness and utilizing our team of specialists to execute the project at hand. Whether needs be creative direction and design, photography, on location styling, marketing collateral development or digital creative and communication; ENVISIONWORKS has a coveted reputation of delivering and providing a ‘turn-key’ approach to marketing essentials.
Years of experience in the international luxury travel and hospitality industries facilitated the need to constantly evolve, continually pushing the boundaries of modern technology. We assist numerous brands from start-ups to well-established and implement a range of identity, product and image strategies propelling companies forward to further success.
Opposite PagePhotography by ENVISIONWORKS Styling by Maria Contorakes On Location at Tortuga Bay; Dominican Republic
Photography by ENVISIONWORKSOn location at The Dunmore Hotel; Harbour Island, Bahamas
The Phases of a Project
Phase One Client Brief
Phase Two Cost Estimate
Phase Three Design Concepts & Development
Phase Four Implementation
Phase Five Production
Range of Marketing Capabilities
• Photography & On Location Styling
• Artistic Direction
• Brand Identity
• Marketing Collateral Development
• Creative Design
• Digital Marketing
• Web Design & Development
Recent Projects
PUNTA CANAINTERNATIONAL AIRPORT
PUJ
Artistic Direction & Photography
A Touch of Whimsy
3413 Main HighwayCoconut Grove, Florida 33133
Sophisticated Events & Destination Weekends Orchestrated with Style, Warmth & A Touch of Whimsy
www.lassothemooninc.com
Creative Design & Collateral
Project Timelinewith Fee Schedule
Client Brief Cost Estimate
Assist client and provide a comprehensive brief.
Outline design requirements, target audience, core messaging plus in-depth information regarding the product/ service on offer.
ENVISIONWORKS to provide a written cost estimate, based on the required deliverables outlined in the client brief. To include fully broken down costs.
Client sign off costs and agree delivery time.
Payment OneInitial 50%
Design Concepts& Development Implementation Production
Artwork files sent to client.
Proofs checked (pdf, digital or on-press) and approved by designer and client.
Delivery to client.
Following approval, produce final artwork as required to agreed specification and estimate.
Sign off of approved artwork.
Produce initial design concepts for agreed deliverables.
Presentation to client.
Carry out design refinements based on client feedback.
To include a maximum of two rounds of reasonable amends.
Client sign off of final design.
Payment TwoRemaining 50%
BESPOKE. INTUITIVE. EXCLUSIVE.
We Deliver MARKETING ESSENTIALS for Luxury Lifestyle Environments.
ENVISIONWORKS
On Location with ENVISIONWORKS at Key Biscayne, FloridaPhotography by Marc Vaughn Styling by Lisa Michelle; LM Styling
A LUXURY MARKETING FIRM
Edward T. Cutler, a talented photographer, creative and artistic director with vast experience specializing in boutique hotels, luxury lifestyle environments including villas & estates is President of Miami based ENVISIONWORKS, Inc.
Edward has over 35 years of direct involvement with commercial, fashion and lifestyle production. He works with global luxury brands such as Ralph Lauren, Giorgio Armani, Porsche, Ferretti Yachts, Inspirato with American Express, BMW, Bertram Yachts, The Bentley Group and several Leading Hotels of the World properties. Edward’s recent artistic direction captured beautiful images at luxury boutique properties featured in The New York Times, Washington Post, Travel + Leisure and Departures Magazine. In addition, ENVISIONWORKS is responsible for current branding imagery of The Dunmore in Harbour Island, Bahamas; Oscar de le Renta designed Tortuga Bay in the Caribbean; The Estates at Puntacana Resort & Club in Dominican Republic and Inspirato with American Express residences located at Dominican Republic, The Bahamas, The Setai South Beach and Rosemary Beach, Florida.
Edward T. CutlerChief Executive Officer | Creative Director
Photography by ENVISIONWORKSOn Location at Cannes Marina; Cannes, France
Leadership Creative
A marketing and branding specialist of the luxury hotel and lifestyle industries, Michael successfully positions and creates brand awareness strategies and campaigns for boutique hotels, resort destinations and luxury lifestyle environments. Michael’s expertise is reflected at notable, iconic resort destinations located in the Caribbean and South Florida including The Biltmore, a National Historic Landmark, The Puntacana Group in the Dominican Republic, The Bentley Group in South Beach, The Shore Club and Ian Schrager’s Delano. As Chief Marketing Officer of ENVISIONWORKS, Michael is responsible for driving all business development efforts within the firm.
Michael’s past endeavors include serving as Vice President of Marketing at The Biltmore; a National Historic Landmark and member of Leading Hotels of the World located in Coral Gables, Florida. Previously, as Executive Director of Marketing & Sales at The Puntacana Group in the Dominican Republic, he directed the marketing and branding efforts showcasing Tortuga Bay, an Oscar de la Renta designed hotel, a member of Leading Hotels of the World to a AAA Five Diamond award in 2011. As Executive Vice President of Marketing & Sales for The Bentley Group in Miami’s South Beach, he branded and launched a portfolio of ultra-luxury condominiums and boutique hotels with association in the Small Luxury Hotels of the World. He also served as Director of Marketing & Sales at The Shore Club and Director of Sales at Ian Schrager’s Delano.
Michael J. FraserChief Marketing Officer | Managing Partner
Photography by ENVISIONWORKSOn Location at The Vatican; Vatican City, Italy
LeadershipMarketing
Allow ENVISIONWORKSTo Enrich Your BrandWhy ENVISIONWORKS?
We are a highly creative and intuitive boutique luxury marketing firm delivering distinctive solutions. We focus on producing beautiful, invigorating and results driven visuals and work tirelessly crafting powerful marketing initiatives. ENVISIONWORKS provides expertise creating and driving our client’s brand and maintaining front-and-center attention with the targeted audience. Our mission is building brand awareness and utilizing our team of specialists to execute the project at hand. Whether needs be artistic direction, photography, on location styling, marketing collateral development, web design or digital creative, we have a coveted reputation of providing a ‘turn key’ approach to marketing essentials.
What differentiates ENVISIONWORKS?
We boast decades of experience in global luxury brands from London, Paris, Caribbean, New York and South Florida. We possess vast knowledge of leisure hospitality, fashion and lifestyle environments, as well as other notable sectors. ENVISIONWORKS launches desirable brands and produces memorable campaigns both online and offline. Years of experience in the international luxury travel and lifestyle industries facilitated the need to constantly evolve, continually pushing the boundaries of modern technology. We guide and assist numerous brands from start-ups to well established and implement a range of identity, product and image strategies propelling companies forward to further success.
How can ENVISIONWORKS’ expertise add brand value?
ENVISIONWORKS is a leading full service marketing and branding firm with expertise across all digital channels. From strategy through to implementation, our team of specialists work together to help our clients maximize opportunities created by the changing digital world. We craft a multi-faceted enduring presence that remains true to the brand and business vision. Great design and messaging, with a clear purpose, produces profitable results and ultimately adds value. The perfect design and message engages, encourages and emboldens. It informs, inspires, and identifies. The initiative is about creating the desired response from the targeted demographic and persuade brand interaction.
Opposite PagePhotography by ENVISIONWORKS Upper Left: On Location at Ritz - Carlton Abaco Club, Bahamas; Upper Right: On Location at Inspirato with American Express; Dominican Republic; Bottom Left: On Location at The Dunmore; Harbour Island, Bahamas; Bottom Right: On Location at The Biltmore; Coral Gables, Florida
