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Employment Branding How to compete with the big brands Tim Johnson, SPHR Director, Talent Acquisition Epic Games @epictalent
2. Objective: Hire morepeople, faster, withoutsacrificing quality. 3. QualityAcceptance rate = .76% 4. Employment BrandingShould we do it?Do we need it? 5. What are the options? Roll up your sleeves and become a marketer Create a Brand Tell a story Utilize Candidate Experience 6. What did we do? Create the EVP Tell them who you are not whatyou are 7. What did we find out?Positives and Negatives 8. Making the branding pitch again Remember branding is notadvertising Tell a story 9. Using Video to tell the story Outsource it Be authentic Dont waver from your desiredmessage 10. Distribution Career Site LinkedIn Page Company and product Facebook pages YouTube Channel 11. Takeaways Tell the story of Who you are, not What you are Everyone has a brand, start taking advantage of it People will promote your brand if you use them tobuild it 12. Tim Johnson, SPHRDirector, Talent AcquisitionEpic Games@epictalent
