Equality In Doorstep Sport Clubs

StreetGames National Conference

Warwick University 11th April 2013

Shaheen Bi – Insight and Projects ManagerSporting Equals

Sporting Equals

The objective of Sporting Equals

Raise awareness and understanding of the needs of black and minority ethnic (BME) communities within the sport and health sector (in order to);

Change attitudes and increase participation in sport and physical activity be it to play for fun, compete, volunteer, or gain employment.

Sporting Equals• Set up in 1998 - Independent Charity status in

2006• Overall aim to get more BME people involved

in sport and physical activity

Participation Volunteering Employment

New Era…

– Sport England and Physical Activity Strategies

– Economic climate

– Olympic Games and legacy

– Doorstep Sport Clubs ( a great opportunity)

Equality? Know Your Patch!

Identify who is not participating and why

Will enable evidence based judgement as to what needs to be done

Barriers and Negative Impact Activity stereotyping affects disabled people, men and

women, BME groups, lesbian, gay and bisexual people, certain age groups and disadvantaged groups

Sport and physical activity should not limit individuals from certain groups into specific stereotypical activities

Positive images of diversity can challenge these stereotypes

Coaches and teachers have a strong role in ensuring that these stereotypes are not promoted or adhered to

Lack of cultural awareness (e.g. faith groups)

Solutions to Barriers Discriminatory practice – policies/rules in place to

prevent this and tackle it robustly if it occurs

Childcare – provision on site, planning activity

Carers – be accommodating, accompany free of charge

Inclusive vs. exclusive – e.g. women only, disabled provision can be valid and necessary

Consult when planning activity

CONSUMER INSIGHT

Personal Circumstances

67% of BME groups live in most deprived local authorities. Evidence suggests people like Ryan are more likely to be unemployed, live below the poverty line and have inhibited access to general service which will impact on their quality of life and attitudes towards sport.

Whilst sports providers may have been engaging individuals like Adeel through existing programmes like Kickz for a number of years, cultural expectations (specifically family demands) with regards to education, religion, wider family responsibilities and work commitments are viewed as the priority.

ADEEL

RYAN

Successful Interventions

– Trust with the provider and its staff established and a group feel safe that their needs (cultural & religious) are understood and respected

– Take place in local facilities that are appropriate, familiar, easy to access and affordable

– Developed and delivered through existing BME community groups

Successful Interventions ctd…

– Those that offer single sex sessions and make clear in the service information how the environment and delivery will take into account religious and cultural needs

– Those where transport is made available

– Those where BME individuals are represented on the staff of the facility

– Interventions that involved BME communities in the assessment of the needs and delivery of the intervention

SCENARIOA club in existence for over eighty years within a community, has substantially changed over the last twenty years.

The club is seeing a substantial reduction in the number of participants and volunteers and many of the traditional members have moved away from the immediate community.

Many of the juniors within the club are from BME communities. Although parents/guardians come to watch, they appear to be reluctant to come into the club house and engage with current members.

Discuss the issues presented here and how you can increase the number of BME volunteers ?

QUIZ

1. Which category of sports men or women have been voted BBC Sports Personality of the Year the most times?

a. Footballersb. Cricketersc. Athletesd. Motor racing drivers

2. How many world title fights did Mohammed Ali contest under the name Cassius Clay?

a. zero

b. one

c. five

d. ten

3. How many times have London hosted the Olympic Games (including 2012)?

a. One

b. Two

c. Three

d. Four

4. Which of these is not one of the 5 colours of the Olympic rings?

a. blue

b. yellow

c. black

d. white

5. What is ‘Tiger’ Woods’ first name?

a. Tiger

b. Eldrick

c. Wallace

d. Hank

Quiz (Answers)

Question 1: C - Athletes

Question 2: B - One

Question 3: C - Three

Question 4: D - White

Question 5: B - Eldrick