Ernest and Julio Gallo WineryAlessia McCobb

History• Ernest and Julio Gallo, brothers born in 1909 and 1910

respectively, started the E. & J. Winery in September of 1933

• The brothers got their inspiration from their father, Joseph Gallo Sr., who founded the Gallo Wine Company

• The young men taught themselves the art of wine-making after their father killed himself

• The E. & J. Gallo Winery was opened in Modesto, California, and began as a small building with no bottling facility

• The winery’s production more than doubled in the first year, from 177,847 gallons to 440,000 gallons

The Motto• In 2009, the E. & J. Gallo Winery celebrated its 75th

anniversary as a family-owned winery• The company has felt that family ownership is the most

effective way for the winery to continue as a world leader in the wine industry

• The family tradition is carried on of having a “strong work ethic, a drive for perfection, and a focus on quality”

Major Expansions• 1942­thewineryacquiredtheValleyAgriculturalCompany• 1943­movedbottlingoperationsfromLosAngelestoModesto

• 1946­Gallotrademarkbecomesregisteredinmoststates• 1954­winerypurchasesCribariWineryinFresno,Calif.• 1971­winerypurchaseshalfofFreiBrothersRanchinSonoma

• 1983­firstinternationalGalloofficeopenedinLondon• 2002­companypurchasesLouisM.MartiniWineryinNapaandMirassouVineyardsinMonterey

• 2004­companybuysBridlewoodEstateWinery

Product Expansion

• 1966- first sparkling wines introduced (Eden Roc and Andre’)

• 1974- company introduces varietal wines and E. & J. Brandy• 1983- first vintage-dated wines released• 1984- Bartles and Jaymes Wine Coolers released• 1993- Gallo Estate Wines presented (super-premium)• 1996- introduced Ecco Domani (first foreign-based brand

imported by Gallo)• 2005- winery purchases Barefoot Cellars Brand• 2009- company buys Spanish brand Las Rocas

Awards and Recognitions

The Gal lo Winer y has won these aw ar ds and compet it ions as w el l as many more:• In 1966, the Gallo Winery was recognized as the largest winery in the U.S. based on sales volume• Awarded the “Premio Gran VinItaly” (International Winery of the Year) by the VinItaly International Wine Competition in 1998, 2001, and 2002• Named Winery of the Year by the San Francisco International Wine Competition1996, 1998, 2001• Named the “Winery of the Century” by the Los Angeles County Fair in 1999• Named the “Best American Wine Producer” by the International Wine and Spirits competition based in London in 2000• Named “American Winery of the Year” by Wine Enthusiast Magazine 2002 • Received the International Standards Organization’s ISO 14001 Certification in 2005 Named the “Importer of the Year” by Wine Enthusiast in 2007

Inf luence and Range• The Gallo Winer y is the largest w iner y in the w orl d

today

• The w inery had bui lt “an empire by shaping A mer ican dr ink ing tastes w ith inexpensive non-

v intage w ines”

• The company has introduced 16 dif ferent brands of w ine and has cor nered mor e than 25% of the mark et

• The w inery mak es more w ine than al l of Aust ral ia or al l of the Bordeaux Region in Fr ance

• Julio Gall o pioneered the use of stainless steel w ine-mak ing vats and the technology of using computers

for w ine-blending ( combining w ines)

• The Gallo Winery ow ns nearly half of the v ineyard acr eage in Cali for nia

• The company has annual revenues of about $1 bi l l ion

• The Gallo Winery w as a major par t icipant in the shift of w ine from the st reets into affl uent homes

Works Cited

• http://derek4messiah.files.wordpress.com/2009/07/vineyard.jpg• http://www.gallo.com/family/aways-evolving/AlwaysEvolving.html#• http://gallo.com/fr/resources/images/timeline-large/1933-founded-gallo.jpg• http://www.gallo.com/family/OurFamily.html • http://www.gallo.com/family/aways-evolving/AlwaysEvolving.html• http://farm4.static.flickr.com/3432/3375273980_213997a15b.jpg

Pictures:

Sources:Charters, Steve. "Wine in the Modern World." Encyclopedia of Food and Culture. Ed. Solomon H. Katz. Vol. 3. New York: Charles Scribner's Sons, 2003. 557-561. Gale Virtual Reference Library. Web. 21 Feb. 2010.

E. & J. Gallo Winery. Web. 08 Feb. 2010. <http://gallo.com/>.

"Gallo, Ernest and Julio." Compton's by Britannica. Encyclopædia Britannica Online School Edition. Encyclopædia Britannica, 2010. Web. 10 Feb. 2010. <http://school.eb.com/all/comptons/article-9311360>.

Pennock, Pamela E. "Wine Industry." Dictionary of American History. Ed. Stanley I. Kutler. 3rd ed. Vol. 8. New York: Charles Scribner's Sons, 2003. 486-488. Gale Virtual Reference Library. Web. 21 Feb. 2010.

"US: E&J Gallo Winery buys Las Rocas." just-drinks.com(2009). Business and Company ASAP. Web. 21 Feb. 2010.