ESKIMI SOCIAL & MOBILE DSP MEDIA PLATFORMS LITHUANIA | NIGERIA | INDIA | BANGLADESH | CAMEROON | SRI LANKA

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ABOUT ESKIMI MEDIA COMPANY

• Mobile social network platform to meet new people with 21M members

• Mobile DSP with 37M+ reach in Nigeria, 280M+ worldwide

• Ad Monetisation Solution for Publishers

• Direct Carrier Billing solution in 12 markets

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MOBILE SOCIAL NETWORK

ESKIMI MOBILE DSP PLATFORM

- 21M members & more than a billion impressions

- 37M+ mobile user reach in Nigeria & more than 5B+ impressions

- 280M total reach worldwide

2 MEDIA PROPERTIES WITH GLOBAL REACH

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AD MONETISE PLATFORM

CARRIER BILLING SOLUTIONS

- 20 ad networks integrated & more than 1 billion impressions monetised monthly

- 320M billable customers in Africa and Asia

2 MEDIA MONETISATION PLATFORMS

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ENGAGEMENT & PERFORMANCE CAMPAIGNS

ON ESKIMI SOCIAL SEE CASE STUDIES

DIRECT PRODUCT ACTIVATION FOR TELCOS

FOR BETTER ROI & SMART MARKETING

SPECIAL SOLUTIONS TO KEY CLIENTS

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1: SOCIAL NETWORK TO MEET NEW PEOPLE

• Instant chat on apps

• Friend matching and discovery

• Search

• Interest based communication - fanclubs

• Games

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ALL RELEVANT PLATFORMS COVERED

ENGAGING AND ORGANIC AD INTEGRATION

DISPLAY TREASURE GAME PHOTO COMPETITIONS

CUSTOM PROJECTS

See http://business.eskimi.com/case-studies for details

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ESKIMI MOBILE DSP

• All key exchanges for Africa

• Display, native & video ads

• Performance tools

• Automatic & manual optimisation

• Customisation of functions

• White labelling

• First local DMP

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KEY DSP METRICS IN NIGERIA

users from Nigeria monthly

37M+ 5B+monthly impressions

19k+sites & apps reached

14creative formats supported

40%price reduction due to

optimisation

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BENEFITS OF PROGRAMMATIC IN THE AFRICAN CONTEXT

• High reach - one dashboard

• Buy audiences instead of sites

• Deep targeting

• Get premium quality for less

• Save budgets with optimisation

• Enrich impressions with data

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KEY BENEFITS OF ESKIMI DSP IN AFRICAN CONTEXT

• African specific traffic support

• Click to call, Click to USSD campaigns available

• Direct telco click to buy platform support

• Local DMP with unique local data for Nigeria, Kenya, Tanzania & South Africa

• Programmatic ad monetisation platform for publishers

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• More than 37 million unique users and 5B million impressions in Nigeria per month

• Reach over 19’000+ sites and apps within all categories in Nigeria

REACH

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HIGHER REACH

• The graph shows comparison of reach in Nigeria, where GDN has 33% reach only due to proxy browser and feature phones popularity

• Google would not show ads on part of proxy browsers (Opera mini, UC) and feature phones

67%

33%

Others

GDN

Impressions pm in Nigeria

Others 2 712 690 468

GDN 1 356 345 234

A FRACTION OF PUBLISHERS IN NIGERIA

ALL AD FORMATS

interstitials native ads videompuleaderboard

RICH MEDIA FORMATS

rich media interstitial leaderboard expand larger expand

+sticky remaining ad

full screen expand dynamic content

refresh

CLICK TO ACTION

click to dial click to SMS click to USSD

• Target by country, operator, OS, browser, exchanges, sites/apps, device types, time

• Create site packages or use predefined lists

TARGETING

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LESS COMPETITION MEANS LOWER COSTS

• Test campaign launched to compare traffic cost with 3 creatives

• Other channels can be up to 40% cheaper in CPM

• New suggested traffic mix will create 17-20% margin gain

Channel Creative CPM Gain

GDN 320x50 $0,57

GDN 320x480 $2,80

GDN 300x250 $2,05

Others 320x50 $0,38 33 %

Others 320x480 $1,68 40 %

Others 300x250 $1,33 35 %

New avg 320x50 $0,48 17 %

New avg 320x480 $2,24 20 %

New avg 300x250 $1,69 18 %

• Track performance per each site, platform, OS

• Auto-optimise on CTR, CPC, CPA goals across 1000s of sites

• Manage performance manually

• Auto-stop bad performance

PERFORMANCE AND OPTIMISATION

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MANUAL & AUTO OPTIMISATION

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Budget

Clicks

CPC

Days 1 2 3 4 5 6 7

Budget 224 198 156 165 143 132 142

Clicks 1600 1650 1418 1650 1490 1257 1560

CPC 0,14 0,12 0,11 0,10 0,10 0,11 0,09

35 % of the budget optimised

• Provided example shows a campaign gaining 35% budget savings towards CPC goal with automatic optimisation

• A single campaign is optimised programmatically within 30’000+ segments combining all targeting elements

• Part of the inventory enriched with location, gender, age

• SEC is achieved by proprietary algorithm combining own data, surveys, browsing data and device information

DATA MANAGEMENT PLATFORM

• Target only relevant audiences, e.g. only female or specific mobile operator

DATA MANAGEMENT PLATFORM

• Target people based on their browsing patterns, e.g. 10% most active data users or football lovers based on their sites visited

• Collect first party data from your site and retarget users by segmentation you define

• Create specific segments from research, e.g. frequent travellers for travel or roaming offers, alcohol consumers for beer brand

LOCATION IN NIGERIA

• TOP 26 states are active enough in terms of reach to be able to target users and would represent at least 100’000 unique user reach

• Other states can be reached, but with lower reach and lower frequency due to less activity on the net

1 Lagos 29,5 %2 FCT Abuja 9,0 %3 Rivers 7,1 %4 Oyo 6,5 %5 Kaduna 6,0 %6 Kano 5,3 %7 Bauchi 5,3 %8 Delta 4,5 %9 Ogun 3,6 %

10 Ondo 2,6 %11 Imo 1,6 %12 Enugu 1,5 %13 Sokoto 1,1 %

14 Edo 1,0 %15 Kwara 1,0 %16 Osun 1,0 %17 Cross River 0,9 %18 Benue 0,8 %19 Plateau 0,6 %20 Niger 0,5 %21 Abia 0,4 %22 Katsina 0,4 %23 Adamawa 0,3 %24 Bayelsa 0,3 %25 Borno 0,3 %26 Akwa Ibom 0,3 %

IMPRESSIONS & REACH

State % Impressions Users

1 Lagos 29,5 % 265 677 089 3 009 915

2 FCT Abuja 9,0 % 81 054 027 918 279

3 Rivers 7,1 % 63 942 621 724 420

4 Oyo 6,5 % 58 539 020 663 202

5 Kaduna 6,0 % 54 036 018 612 186

6 Kano 5,3 % 47 731 816 540 764

7 Bauchi 5,3 % 47 731 816 540 764

8 Delta 4,5 % 40 527 014 459 140

9 Ogun 3,6 % 32 421 611 367 312

10 Ondo 2,6 % 23 415 608 265 281

11 Imo 1,6 % 14 409 605 163 250

12 Enugu 1,5 % 13 509 005 153 047

13 Sokoto 1,1 % 9 906 603 112 234

14 Edo 1,0 % 9 006 003 102 031

15 Kwara 1,0 % 9 006 003 102 031

16 Osun 1,0 % 9 006 003 102 031

17 Cross River 0,9 % 8 105 403 91 828

18 Benue 0,8 % 7 204 802 81 625

19 Plateau 0,6 % 5 403 602 61 219

20 Niger 0,5 % 4 503 002 51 016

21 Abia 0,4 % 3 602 401 40 812

22 Katsina 0,4 % 3 602 401 40 812

23 Adamawa 0,3 % 2 701 801 30 609

24 Bayelsa 0,3 % 2 701 801 30 609

25 Borno 0,3 % 2 701 801 30 609

26 Akwa Ibom 0,3 % 2 701 801 30 609

AGE AND GENDER

Gender Reach

Male 6,664,694

Female 3,136,327

ADDITIONAL SEGMENTS

• Additional segments can be created by long term request to enable certain businesses advertise (e.g. real estate, insurance, car services)

• Districts in Lagos, type of real estate property, car ownership, banking service use, women as mothers, number of kids, etc.

• Multi-client agency reporting

• Branded reporting

REPORTING

• Each agency can have margin control per client

• E.g. if the campaign has a total spend of $1000, agency can set 25% margin on top

• Client report will show the spend of $1250

• Agency will benefit $250 from the campaign

• Margins are available on Google Display Network traffic as well

MARGIN CONTROL EXAMPLE

• Own your branded platform

• Full look and feel within your brand guidelines

• Reporting exports are branded too!

WHITE LABEL

• Higher reach (Google just 25% of the reach, proxy browsers, feature phones)

• Transparent bidding on GDN sites, possibility to save

• Automated optimisation by sites, platform, OS, operator

• All creative formats

• Click to call, Click to USSD, Click to buy campaigns

• DMP for 1B impressions: age, location (city), SEC*

• Local currency support: Naira payments

SUMMARY OF THE BENEFITS, ESKIMI DSP

Special solution for mobile operators for smart marketing and ROI

Eskimi launched Eskimi bundle in Nigeria

100’000+ bundles activated through Eskimi direct activation platform alone

Single campaign case study: https://www.youtube.com/watch?v=pMSlX0kjqo4

DIRECT ACTIVATION CAMPAIGNS FOR TELCOS

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• Full screen ads example

• Direct activation using one click scenario

• Works with data bundles, rate plans, VAS services, any other products

DIRECT ACTIVATION CAMPAIGNS

Any questions?