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ESM 1

Date post: 24-Dec-2014
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Page 1: ESM 1

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• New status updates with emoticons ▫  Share how you’re feeling, what you’re eating or

drinking, what you’re watching, etc.

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• New photo options ▫  You can now directly save and share while viewing

picture • Verified pages and profiles (like on Twitter) •  Stickers in messaging on iPhone •  Faster event loading on iPhone • New news feed •  Functional hashtags ▫  Searchable and clickable

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New News Feed Audio Messages Stickers iPhone screenshots

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•  Places on iOS ▫  Interactive, with map, reviews

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•  Tweet Performance Analytics

•  Geolocated Promoted Tweets – coming soon ▫  Target consumers who are near your store

– neighborhood trends, sponsored tweets, etc.

•  Twitter #Music ▫  60-second iTunes previews of what music is trending

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• VIDEO!!! ▫  15-second videos with simple editing capabilities ▫  13 new filter options (separate from photo filters) ▫  Do not play on a loop, as opposed to Vine ▫  Image stabilization ▫  Ability to delete last clip in sequence ▫  Choose cover frame ▫  Share to more social media sites than on Vine   The day this came out, Vine introduced a slew of new

features to compete JNS

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• VIDEO!!! ▫  5 million video uploads in 24 hours ▫  First 5 hours, ~year’s worth of content uploaded ▫  After Miami Heat won Game 7, they saw 40 hours

of video being uploaded per minute

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•  In-app profiles • Double-tap reply • Better tools for adding friends •  Swipe navigation • Next move: ▫  In-app purchases to create a

unique experience

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