ESSENTIAL RECRUITING STATS
2
That’s more than double the amount in 2008SoURCE: PEw RESEARCh CENTER, AUGUST 2011
65% of online Adults Use Social Networking Sites
USE SOCIAL NETWORKING SITES
DO NOT USE SOCIAL NETWORKING SITES
ESSENTIAL RECRUITING STATS
3
Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3
18%
16%
14%
12%
10%
8%
6%
4%
2%
0%
‘06 ‘07 ‘08 ‘09 ‘10 ‘11
SITES
SITES
U.S. Share of Time Spend OnlineSource: Citi Investment Research Analysis, September 2011
Consumers Are Spending More Time online Every Day
SoURCE: CITI INvESTMENT RESEARCh ANALAySIS, SEPTEMbER 2011
ESSENTIAL RECRUITING STATS
4
we Do More online than Ever before
SEND/READ EmAIL
pRODUCT RESEARCh
USE A SEARCh ENGINE
GET NEWS
fUN/pASS ThE TImE
BUy A pRODUCT
SOCIAL NETWORKING
94%
78%
87%
75%
72%
66%
61%
SoURCE: PEw RESEARCh CENTER, MAy 2010
ESSENTIAL RECRUITING STATS
5
Social Networks Account for ¼ of the Time Spent online
SoURCE: NIELSEN, SEPTEMbER 2011
ESSENTIAL RECRUITING STATS
6
80%
60%
40%
20%
0%2005 2006 2007 2008
8%
16%
29%
46%
61%65%
43%
38%
27%
13%
9%2%
EVER yESTERDAy
2009 2010 2011
Regardless of Age, we’re on Social Networks
SoCIAL NETwoRkS USED by ALL AGE GRoUPS
SoURCE: PEw RESEARCh CENTER, AUGUST 2011
ESSENTIAL RECRUITING STATS
7
Social Media will Soon overtake Email Usage
SoURCE: CoMSCoRE, DECEMbER 2010
(% ChANGE, DECEMbER 2009 - DECEMbER 2010)
AGE 12-17
-59%
AGE 25-34
-18%
AGE 45-54
-12%
AGE 18-24
-1%
AGE 35-44
-8%
AGE 55-64
22%
AGE 65+
28%
ESSENTIAL RECRUITING STATS
8
games67%
weather65%
music45%
60%social networking 55%
maps/navigation /search
SoURCE: NIELSEN, SEPTEMbER 2011
Social App Usage has Increased by 30% Since 2010
ToP 5 APP CATEGoRIES USED by SMARTPhoNE owNERS who DowNLoAD APPS
ESSENTIAL RECRUITING STATS
9
13-17 18-24 25-34 35-44 45-54 55+
Gen X and Gen y Use of Social Apps Also on the Rise
PERCENTAGE of SoCIAL NETwoRkING APP USERS by AGE
SoURCE: NIELSEN, SEPTEMbER 2011
18%
20%
10%
20%
21%
6%
9%
3%
22%
7%
37%
29%
27%
29%
31%
23%
20%
26%
20%
21%
10%
12%
18%
6%
13%
6%
10%
16%
4%
8%
ESSENTIAL RECRUITING STATS
10
1990 1995 2000 2005 2010 2015 2020 2025 2030
225
200
175
150
125
100
75
50
25
0
pre-Boomers Baby Boomers Generation X Generation y and beyond
2030: Gen X reachesretirement age
2011: The Baby Boomers reach retirement age
2018: Gen y makes up half of theworking agepopulation
millionsAge 18-64
Gen y Is fast-becoming the Majority of the working Population
SoURCE: U.S. bUREAU of ThE CENSUS, PRojECTIoNS bASED oN 2000 CENSUS
ESSENTIAL RECRUITING STATS
11
Gen y’s Social Sharing will Not Slow Down
SoURCE: PEw RESEARCh CENTER, jULy 2010
By 2020, Generation Y will continue to broadcast information.
By 2020, Generation Y will have “grown out” of their use of social networks
Did not respond.
wILL ThE wILLINGNESS of GENERATIoN y/MILLENNIALS To ShARE INfoRMATIoN ChANGE AS ThEy AGE?
EXPERT RESPoNSES(N=371)
ToTAL SAMPLE(N=895)
67%69%
29% 28%
4% 3%
ESSENTIAL RECRUITING STATS
12
yes, before I get out of bed
yes, before I turn on the TV
yes, this is how I get my morning “news”
30
22.5
15
7.5
0
under age 25 over age 25 iphone users
18%
8%
28%
17% 17%
26%
16% 15%
23%
28% of iPhone Users Check/Update Social Networksbefore Leaving bed!
SoURCE: RETREvo 2010
ESSENTIAL RECRUITING STATS
13
job Seekers who Use Social Networks and job boards found jobs Through Social
SoURCE: job SEEkER NATIoN, jobvITE 2010
AGE 18-34
oNLINE SoCIAL NETwoRkLED To MoST RECENT job
INTERNET job boARD LED To MoST RECENT job
73% 53%
INCoME of $75,000+ 40% 26%
CoLLEGE GRAD oR hIGhER 46% 41%
whAT RESoURCES DIRECTLy LED To yoUR MoST RECENT job?
ESSENTIAL RECRUITING STATS
14
The Majority of Employed Americans Are open to New opportunities
SoURCE: job SEEkER NATIoN, jobvITE 2010
aGe 18-4475%
income of $75K+ 34%
colleGe GraD or hiGher52%
joB search activitY73%
53% 35%
12%
EmpLOyED, OpEN TO A NEW jOB EmpLOyED, NOT
SEEKING
EmpLOyED, SEEKING A NEW jOB
ESSENTIAL RECRUITING STATS
15
of the population
of new joBs will require sKills helD BY
20%60%
by 2015...
SoURCE: AMERICAN SoCIETy foR TRAINING AND DEvELoPMENT
ESSENTIAL RECRUITING STATS
16
Employed Americans Looking for New jobs Are on Social Networks
100%
90%
80%
70%
0%
20%
30%
40%
50%
60%
10%
COLLEGE DEGREE OR hIGhER WIThOUT A COLLEGE DEGREE
fACEBOOK LINKEDIN TWITTER
SoURCE: job SEEkER NATIoN, jobvITE 2010
ESSENTIAL RECRUITING STATS
17
Social Technologies Are Changing how Companies hire
will invest more in social meDia for hirinG this Year
will invest more in joB BoarDs this Year
55%16%
SoURCE: SoCIAL RECRUITING SURvEy, jobvITE 2011
ESSENTIAL RECRUITING STATS
18
TOTAL u.s. europe asia lat.am TOTAL u.s. europe asia lat.am TOTAL u.s. europe asia lat.am TOTAL u.s. europe asia lat.am
65%72% 71%
40%
67%
54%
69%
52%
40%33%
50%
59%52%
35% 33%
33% 34%
25%
50%
33%
Companies All over the world Are Recognizing the value of Social Media
PERCENTAGE of foRTUNE GLobAL 100 CoMPANIES wITh ThE foLLowING TyPES of ACCoUNTS:
SoURCE: bURSoN-MARSTELLER EvIDENCE-bASED CoMMUNICATIoNS GRoUP, 2010
ESSENTIAL RECRUITING STATS
19
Employers and job Seekers Are on Different Networks
100%
90%
80%
70%
0%
20%
30%
40%
50%
60%
10%
COmpANIES jOB SEEKERS
fACEBOOK LINKEDIN TWITTER
of companies use 2 or more networKs64%
SoURCE: job SEEkER NATIoN, jobvITE 2010
ESSENTIAL RECRUITING STATS
20
yES 80.2%
NO 10.5%
pLAN TO BEGINThIS yEAR 8.7%
DON’T KNOW 0.6%
89% of U.S. Companies will Use Social Networks for Recruiting
SoURCE: SoCIAL RECRUITING SURvEy, jobvITE 2011
ESSENTIAL RECRUITING STATS
21
Companies Using Multiple Networks for Social Recruiting
All social hires by network
73%
7%
20%
Employee social referral hires by network
41%
16%
43%
jobs shared in social networks
52%
24%
24%
SoURCE: SoCIAL RECRUITING SURvEy, jobvITE 2011
ESSENTIAL RECRUITING STATS
22
yES 63.6%
NO 36.4%
2/3 of Companies have Successfully hired Through Social Networks
successfullY hireD from social networKs in 2010
58%
SoURCE: SoCIAL RECRUITING SURvEy, jobvITE 2011
ESSENTIAL RECRUITING STATS
23
0% 20% 40% 60% 80% 100%
Social Media Leads All other Categories for Increased Investment for Recruiting
SoURCE: SoCIAL RECRUITING SURvEy, jobvITE 2011
3RD PARTy RECRUITERS/SEARCh fIRMS
INTERNAL TRANSfERS
CAMPUS RECRUITING
SEARCh ENGINE oPTIMIzATIoN
job boARDS
DIRECT SoURCING
CoRPoRATE CAREER SITE
REfERRALS
SoCIAL MEDIA
ESSENTIAL RECRUITING STATS
24
REfERRALS
DIRECT SOURCING
INTERNAL TRANSfERS
SOCIAL NETWORKS
CORpORATE CAREER SITE
CAmpUS RECRUITING
jOB BOARDS
SEARCh ENGINE OpTImIzATION
3RD pARTy RECRUITERS OR SEARCh fIRmS
8.6
8.2
7.8
7.0
6.8
6.4
6.4
6.1
6.1
best outside Talent Comes from Referrals, Direct Sourcing and Social Networks
RATE ThE qUALITy of CANDIDATES fRoM ThESE SoURCES whERE 10 REPRESENTS ThE hIGhEST qUALITy.
SoURCE: SoCIAL RECRUITING SURvEy, jobvITE 2011
ESSENTIAL RECRUITING STATS
25
Referral Applicants Are high quality Compared to other Sources
SoURCE: jobvITE INDEX, 2010
10%1%
REfERRAL APPLICANTS hIRED oThER APPLICANTS hIRED
ESSENTIAL RECRUITING STATS
26
job Seekers who found Most Recent job on Social Networks have More Contacts on Twitter and facebook
SoURCE: job SEEkER NATIoN, jobvITE 2010
Twitter facebook LinkedIn
26%DO NOT USETHIS NETWORK
25%LESS THAN50 CONTACTS
35%50-199 CONTACTS
14%
200+ CONTACTS 28%
200+ CONTACTS
17%
LESS THAN50 CONTACTS
DO NOT USETHIS NETWORK2%
53%50-199CONTACTS
30%50-199CONTACTS
20%LESS THAN50 CONTACTS
39%DO NOT USETHIS NETWORK 11%
200+ CONTACTS
ESSENTIAL RECRUITING STATS
27
LESSmORE/ABOUTThE SAmE
58% 42%TOTAL U.S. ONLINE
pOpULATION
Time Spent with friends on Social Networks Rivals Time Spent In-Person
“Thinking about the amount of time you spend with friends online on a social networking site; would you say it’s more, less, or about the same as the time you spend with friends in real life?”
SoURCE: 2011 SoCIAL MEDIA MATTERS: U.S. ToTAL oNLINE PoPULATIoN SAMPLE AND bLoGhER
ESSENTIAL RECRUITING STATS
28
1. Australia 7 hours, 17 minutes spent online per person
2. Brazil 30.3 million are active on orkut, the #1 social networking site in brazil
3. France Nearly 25% of french Internet users visited the #2 social networkingsite, overblog
4. Germany German Internet users spent more time on social networks than anywhere else, a total of 12.7 billion minutes in May 2011
5. Italy Italian Internet users spend 31% of their Internet time on social networks
6. Japan over half of active japanese Internet users visited the top social networking site, fC2 blog, in May 2011
7. Spain Spanish Internet users average 4 hours, 42 minutes per person on the #4 social site, Tuenti
8. Switzerland 60% of active Swiss Internet users are on social networks and blogs
9. U.S. blogger is now the #2 social networking and blog site
10. U.K. Internet users viewed facebook 20.2 billion times
1
9 6
2
7 3 5
10 8 4
Social Networking Is Global
SoURCE: NIELSEN, SEPTEMbER 2011
ESSENTIAL RECRUITING STATS
29
• 51% of Americans age 12 and older use Facebook
• Average user has 130 friends
• Over 250 million users access Facebook through mobile devices
• 61% of Fortune Global 100 companies use Facebook
SoURCES: ARbITRoN AND EDISoN RESEARCh, bURSoN MARSTELLAR 2011 GLobAL 100 SoCIAL MEDIA STUDy, fACEbook
ESSENTIAL RECRUITING STATS
30
SoURCE: job SEEkER NATIoN, jobvITE 2010
Gender AGe
educAtion household income
employed
49%
56%
23%
10%
19%
26%
51%
44%
30%
19%
37%
36%
26%
31%
29%
26%
73%
69%
15%
25%
15%
12%
6%
16%
18%
27%
33%
30%
20%
18%
13%
11%
16%
13%
27%
31%
male Female yes no18-24 25-34 35-44 45-54 55+
high school or less some college college Grad post Grad <$25K $25-49K $50-74K $75-99K $100K+
Job seekers that use Facebook (n=804)
Job seekers that do not use Facebook (n=240)
Job seekers that use Facebook (n=804)
Job seekers that do not use Facebook (n=240)
A Closer Look at job Seekers that Use facebook
DEMoGRAPhICS INCLUDE ACTIvE job SEEkERS AND PRoACTIvE CAREER MANAGERS.
ESSENTIAL RECRUITING STATS
31
• 400 million unique visitors per month
• 50 million users log in to Twitter every day
• Over 55% of active users access Twitter on mobile devices
• 77% of Fortune Global 100 companies use Twitter
SoURCES: TwITTER, wALL STREET joURNAL, bURSoN MARSTELLAR 2011 GLobAL 100 SoCIAL MEDIA STUDy
ESSENTIAL RECRUITING STATS
32
Gender AGe
educAtion household income
employed
57%
47%
23%
18%
18%
22%
43%
53%
36%
23%
34%
38%
25%
28%
33%
26%
77%
70%
12%
20%
33%
14%
3%
11%
17%
22%
31%
33%
20%
20%
14%
12%
19%
13%
23%
30%
male Female yes no18-24 25-34 35-44 45-54 55+
high school or less some college college Grad post Grad <$25K $25-49K $50-74K $75-99K $100K+
Job seekers that use twitter (n=357)
Job seekers that do not use twitter (n=687)
Job seekers that use twitter (n=357)
Job seekers that do not use twitter (n=687)
SoURCE: job SEEkER NATIoN, jobvITE 2010
A Closer Look at job Seekers that Use Twitter
DEMoGRAPhICS INCLUDE ACTIvE job SEEkERS AND PRoACTIvE CAREER MANAGERS.
ESSENTIAL RECRUITING STATS
33
• Executives from all 2011 Fortune 500 companies are on LinkedIn
• Nearly 2 billion people searches on LinkedIn
• 9 million recent college graduates
• Over 2 million companies have a LinkedIn Page
SoURCE: LINkEDIN
ESSENTIAL RECRUITING STATS
34
Gender AGe
educAtion household income
employed
56%
48%
17%
21%
12%
24%
44%
52%
35%
24%
23%
43%
28%
27%
42%
22%
83%
68%
14%
19%
23%
10%
6%
10%
11%
25%
24%
36%
17%
21%
18%
10%
29%
9%
18%
32%
male Female yes no18-24 25-34 35-44 45-54 55+
high school or less some college college Grad post Grad <$25K $25-49K $50-74K $75-99K $100K+
Job seekers that use linkedin (n=320)
Job seekers that do not use linkedin (n=724)
Job seekers that use linkedin (n=320)
Job seekers that do not use linkedin (n=724)
SoURCE: job SEEkER NATIoN, jobvITE 2010
A Closer Look at job Seekers that Use LinkedIn
DEMoGRAPhICS INCLUDE ACTIvE job SEEkERS AND PRoACTIvE CAREER MANAGERS.
ESSENTIAL RECRUITING STATS
36
About Jobvite
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