Top 10 Essentials in Google AnalyticsGet Addicted to Understanding Your

Website

Mike Robinson // 01635 887711 // mike.robinson@generateuk.co.uk

Only 10?

Google Code Implementation

• More code for conversion tracking/ecommerce• Code for tracking events• Link to Adwords if using• Link to Webmaster Tools

Use Filters

• Exclude your own IP address

Use Demographics

• Allows you to understand more about your visitors

• Age/Gender/Interests/Language/Where

It’s all about mobile

45.1m 36.6m 19.2m

Stat supplied by

Mobile Section

Use Goals

Goal Flow

• Quick view source of sales

Site Content

• Which pages are popular/performing• Which pages need work, high bounce rate• Use export function to create an activity list

Channels

• Shows top level where traffic is coming from• Shows most profitable channel• Can drill down further

Behavior Flow and User Flow

Site Speed

Real Time!

Only 10?

Wrapping Up

Plan your journey to digital transformation

INITIAL MANAGED DEFINED QUANTIFIED OPTIMISED

YEAR 5

Best in classdigital

marketing

YEAR 4

Competingwith digital

YEAR 3

Average digital capability

YEAR 2

Developing digital capability

YEAR 1

A digitallaggard

Focus on/Take aways

• GA will help you drive more performance from your website

• Get the technical bits correct, right code, right implementation

• Align the information you need from GA to your own KPIs

• If it is not natural for you, find a way to enjoy it• Review regularly…. At least once a week if you

want to be a Jedi• Go spread the word, GA is not just for nerds!