WEST 2017

SEO SITEaudits

http://bit.ly/etail-seo

@eywu

linkedin.com/in/ericywu

github.com/eywu

BEAR RACE

1. High Valued Opportunities

• keywords: non-brand, 4 < position < 15

2. Search Results Analysis

3. Actions & Prioritization• Technical• Content• Links• User Experience

site audits:

the methodology

Tools of the trade

site audits:

brand retailers, marketplaces,distributors

Rating: ThedescriptionhasthesamevalueastheTitle.YoushouldratherenterabriefandaccuratesummaryofthepagecontentintheDescription.

Naturally, you won't find any partially hydrogenated oils, high fructose corn syrup, or artificial anything but what you will find in Kashi's chewy granola bars is just …

user experience :

modals + interstitials

configure for theuser experience

content:reviews + UGC

technical issues

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@eywu

http://bit.ly/etail-seo