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Demonstrations for Clinical Simulation in Dentistry Education
Alan KilistoffETEC 522Assignment 3, November 23, 2008University of British ColumbiaDavid Vogt
Vision: To enhance student performance in undergraduate dental simulation training.
Focus: To train dental students to perform surgical procedures using live video presentations.
Audience: This pitch is aimed at the executive committee of the College of Dentistry.
Target: Dental Colleges in Canada and the USA.
Cost: Cost to College $ CAN
Camera $10,000
Computer and software
$5,000
Development costs $5,000
Total costs $20,000
Profit: There are 64 Dental Schools in Canada and the United States that form the North American market for this phase of the project.
The size of the potential profit in North America is: $630,000 with the University of Saskatchewan being provided in
the initial investment of $20,000.
Cost/unit Selling Price Profit/unit
$15,000 $25,000 $10,000
Aragon, C., Zibrowski, E. Does Exposure to a Procedural Video Enhance Preclinical Dental Student Performance in Fixed Prosthodontics? J Dent Educ. 72(1): 67-71, 2008.
Buchanan, J. Use of Simulation Technology in Dental Education. J Dent Educ. 65(11): 1225-1231, 2001.
Nakahara, T. et al. On-demand Video Library System for Dental Practice with Integrated Authentication. http://iadr.confex.com/iadr/2008toronto/techprogram.htm Retrieved: November 15, 2008.