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3608 Product Briefing

Arimacomm BU3 Product Planning

Arima Communications ConfidentialThe above information is subject to change without further notification

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Contents

Market Analysis

3608 Marketing Positioning

3608 Segment/Selling Point

3608 ID/UI Concept

Product Feature Specification

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Windows Mobile Market-Price Indication (Q3/08)

900

450

500

550

600

650

700

750

800

850

Functionality Consumer Business FashionUSD

Glofiish M810

Glofiish V900

HTC Cruise

SE X1

950

Q4/08

Q1/09

Q2/09

Arima 3608

3606 LG KS20

HTC touch

Dual

3615

3617

ASUS Lamborghini ZX1

Toshiba G810

HTC touch P3470

Bulit-in GPS

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3608 Marketing Positioning

FashionConsumer

BusinessFunctionality

3606

36153608

GPS

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Product Line Analysis

350

400

450

500

550

600

650

700

800

900

1000

Arima Glofiish X Glofiish M Glofiish V

X800/USD 600

M700

Arima 3606

$599-699

USD

X500+M600+

X600+

X650+

M810

V900

X900

Arima 3608

$600-750 M800

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3608 Segment/Selling Point

3 inch WQVGA

Hall mouse operation

IE 6 on WM6

GPS map and personal navigation

Finger gesture touch UI and flat screen panel

Useful Application: FM, music player, photo viewer etc

Pays own bill, consumer sensitivities to price/value

Need mobile for business and social - mobile as life manager

Job is important, so is social life

Keeps phone on all the time - doesnt want to miss opportunity

Uses functional products that help them stay in touch

Selling point: 3.0 Wide ScreenPocket PC Phone + PND

Target Segment: Professional Consumer

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Arima 3608, HTC & Toshiba Benchmark

IDModel name Arima 3608 HTC Touch Cruise Toshiba G810

Thickness 14.3 mm 15.5mm 14mm

Display 3.0 TFT LCD WQVGA 2.8 TFT LCD QVGA 2.8 TFT LCD QVGA

Flat Panel Yes, finger touch Yes, finger touch Yes, finger touch

Network HSDPA HSDPA HSUPA

CPU Samsung 500MHz Qualcomm 400 MHz Qualcomm 400 MHz

ROM/RAM 256 MB/ 128 MB 256 MB/128 MB 256 MB/128 MB

FM Yes Yes YesCamera 3.2 M/ 2nd VGA 3.2 M/ 2nd VGA 3.2 M/ 2nd VGA

GPS Yes Yes Yes

Scroll wheel Hall Mouse Yes No

MP 2008/Q4 2007/Q4 2008/Q2

Commercial Price USD 600 ~ 750 USD 750 ~ 800 USD 800

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Arima 3608 & SE X1 & HTC DiamondBenchmarkProduct Arima 3608 Sony Ericsson XPERIA X1 HTC Touch Diamond

ID

Dimensions 112 x 54 x 14.3 (mm) 110 x 53 x 17(mm) 102 x 51 x 11.33 ( mm)

CPUEMP U360 + Samsung2442,

500MHzQualcomm MSM7200,

528 MHzQualcomm MSM 7201A

528MHz

3G/3.5G HSDPA HSUPA HSDPA

OS WM6.1.x Pro + IE6 WM6.1 Pro WM6.1 Pro

LCD 3.0 WQVGA 3.0 WVGA 2.8 VGA

Camera 3.2M AF 3.2M AF 3.2M AF

FM Radio/GPS yes Yes (AGPS) yes

Storage 512 MB ROM/128 MB RAM 512 MB ROM/128 MB RAM 256 MB ROM / 192 MB RAM

Touch/Flat Panel Touch PanelTouch Panel

QWERTYTouch Panel

TouchFLO 3D

Battery Li-Po 1410 mAh Li-Po 1500 mAh (BST-41) Li-Ion 900 mAh

Hall mouse Yes n/a n/a

MP Q4/2008 Q3/2008 Q3/2008

Price USD$ 600-700 USD$800-850 USD$850-950

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3608 ID concept

Dimensions update: 112x 54 x14.3 mm

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3608 PCB Stacking

3608 ME technical evaluation

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3608_Quick menu design concept

320x240 400x240

3606 3608

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Quick menu design concept

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OS: Microsoft Win Mobile 6.1.x Professional

Processor: EMP U360 + Samsung 2442(500) MHz

Frequency: HSDPA (850/1900/2100) MHz

GSM/GPRS/EDGE Quad-band 850/900/1800/1900 MHz

Sys Memory: 256 MB NAND Flash, 128 MB SDRAM

Dimensions: 112 X 54 X14.3 mm

LCD: 3.0 TFT LCD WQVGA (400x240)

Battery: 1410 mAh

Camera: 3.2M CMOS AF + VGA

FM: RDS

Connectivity: WiFi, BT 2.0, Mini USB 1.1

USP: GPS/IE 6

3608 High Level Spec

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Detail Features List (1 of 2)

Feature Item Specification

NetworkOperating Frequency

HSDPA 850/1900/2100 MHzEDGE 850/900/1800/1900 MHz

GPRS Class 10, Type B

Speech coding FR, HR, EFR, AMR

Form Factor

Phone type Bar type

ID Dimension (mm) 112x54x14.3

Antenna Embedded

HW/OS Platform

Baseband EMP U360

Application processor Samsung 2442 MHz, 500MHz

Operating system Windows Mobile 6.1.x Professional

System Memory 256MB NAND Flash, 128 MB SDRAM

Physical Specification

Expansion Micro-SD

Display400x240 pixel, 262K TFT (HW spec),3.0 TFT LCD WQVGA

Battery 1410 mAh

Standby Time Up to 150 hrs (estimated)

Talk Time

WCDMA: voice calling 3 hrsWCDMA: video calling 2 hrs

GSM: 4 hrs (estimated)SIM/USIM Interface Plug-in SIM, 1.8 /3 V

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Feature Item Specification

Imaging

Main Camera

2 nd Camera

3.2 MP AF

VGA (CMOS)Video Video recorder

Video Format MPEG4, H.263, WMV,--

Music

Audio Format AMR, MP3, AAC, WMA, AAC+

Speaker Single Loud speaker

Music Output Stereo Output through headset

Messaging/ Browsing

SMS ETSI GSM 03.40

MMS OMA MMS 1.2

Internet browser IE 6

WAP WAP 2.0 protocol

Other Applications

Applications

FM RDS

GPS EmbeddedInstant Message MSN

Email Protocol Push Email, POP3, IMAP4, SMTP

Security SSL, HTTPS, WTLS, TLS, SIM Lock, Device Lock

Connectivity

Mini USB Ver 1.1

Bluetooth Ver 2.0

WiFi IEEE802.11 b/g

Detail Features List (2 of 2)

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Backup Slide

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18/20Source: iSuppli, compiled by Digitimes, April 2008

Based on US consumers

Smart phone usage pattern changed

Drive people to pay more for mobile data service

18

Traditional scenario iPhone impact scenario

15%

10%

12%

12%2%

47%

2%

Voice Texting E-mailing Internet use

Music use Game playing Other uses

15%

13%

72%

Voice Texting Others

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Windows Mobile Marketing Analysis

350

400

450

500

550

600

650

700

800

900

1000

ASUS P735

NT:720

Palm Treo680

USD 510

iPAQ rw6826

USD 410

Arima dopod/HTC Palm/HP/Samsung Eten/others

SGH-i718

NT:450

dopod C800

USD 755

XDA Flame

USD950

XDA ZincUSD 725

E-ten X800

USD 850

E-ten M700

USD630

Arima 3606

$499-599

USD

HTC TyTN II

USD770

GSmart t600

USD 700

(DVB-T/H)

Arima 3615

$530-680

dopod 818 pro

US:350

Dopod U1000US:1030

HTC elf

USD 481

Dopod M700

US:633

Dopod P800w

US:497

E-ten G500+

US:394

E-ten X500+

US:573

E-ten M600+

US:418

Arima 3608

$600-750

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3608 SWOT Analysis

Samsung + EMP U360,

3WQVGA

Strengths Weaknesses

Opportunities Threats

Performance

GPS performance

Power consumption

RF performance

Acoustic performance

(2008/Q4), Christmas hot season