Ethics and Climate Change in Asia and the Pacific WG 3: Visions and Hopes for the Future Draft in my...

Ethics and Climate Change in Asia and the PacificWG 3: Visions and Hopes for the Future

Draft in my section of report of WG3

-Suggestion of experiential process economy as glocal ethical policy –

Kayo Uejima

Key for achievement of Millennium Development Goals 　　 1) Position of individual or part in whole

　　 2) Diverse linkage between whole and individual or part

　　 3) Symbiotic integration to whole from part or individual

　　 4) Circulation between whole and part of individual

　　 5) Harmony as whole and coexistence in diversity by Love

　　 6) Edit of scientific domains as 　 components 　 of 　 sociocultural 　 system 　 for (1) ~ (5) Need of organic perspective with holistic approach that can include mechanical perspective with reductive approach for symbiotic integration

For outline of experiential process economy

Concept: Achievement of Millennium Development Goals　Purpose : Creation of economic system for process that human-beings can experience recovery of self-healing system as organism

The purpose and target of experiential process economy as glocal ethical policy Purpose : Creation of economic system for process that human-beings

can experience self-healing system as organism

Target: 1.Development of global circulative network for creation of

market system for solution of environmental problems and

social welfare for solution of disparity

2.Creation of autonomous economic system in each regions

for sustainability

3.Circulation of diverse network between global and local

region for harmony

4.Creation of circulative process between individual and nature

for coexistence Glocal Linkage between global and local including community

contribute for achievement of Millennium Development Goals

When the organic primary industry complexly links to commerce, service industry, ecological industry, education and integrative medical care, these complexly linkage become care industry for care of human-beings and environment.

For growth of care industry as supply side, creation of social value and new flow of money in global market as demand side is needed.

When the individual human-beings can experience healthy quality life for pursuit of individual pleasure by care industry in each regional market, each individual human-beings lightheartedly can contribute to construction of sustainable society in daily lifestyle for future generation, poor people and environment.

The products concerning experience for recovery of spontaneous healing system as organism is organic products including food, wearer, fabric and water. When the hand-made as inefficient process in manufacturing process becomes valuable for quality life, inefficient process of hand-made creates new labor market. Inefficient process and system rather efficient process and system needs workers.

Except of hand-made, hold-down of massive consumption of energy and material in manufacturing process by industry is impossible. The inserting process of hand-made in some process of manufacturing process or industry is needed for hand-down of massive consumption.

Idea of experiential process economy

In efficient utilization of finite material and energy, global shift to consumption of experience from consumption of manufactured products is needed for sustainable growth of macro economy. This is experiential process economy.

The concept of self-healing system

Self-healing system is concept concerning systemic physiology that can include spontaneous healing system in individual.

Individual self as microcosm emerges from Nous-self as macrocosm.

Spontaneous healing system of individual depends on self-healing system of Nous-self. Organism has self-healing system as whole concerning systemic physiology like homeostasis.

Individual spontaneous healing system with wholeness as organism has functions that autonomously can heal damage in fluctuation of certain threshold.

Autonomous functions in individual as element of organism depends on interaction between individual and environment.

If we observe process between individual and environment that means bottom by organic perspective, we can understand that relationship between individual and environment is nexus in process. Global environmental issues mean destruction of self-healing system as whole and spontaneous healing system as individual.

The first vision as ethical policy: Direction of science and technology

Participators of Free Think Tank:

The diverse scientists, philosophers, policymakers, technologists and specialists of each business as individual rather than social organization can participate in the free think tank.

Purpose of Free Think Tank

Free think tank suggests scientific and ethical evidence and exploration that contribute to construction of sustainable society as concrete ethical policy.

Target of Free Think Tank

This Free think tank aims creation of fundamentals of global ethical standard and ethical guideline.

This first hope for first vision: the foundation of Free think tank by UNESCO

The second vision : the direction for creation of global social value

Purpose:creation of social value in local regions for construction of sustainable society by global support of branding strategy

Target:The redevelopment and renovation of primary industry for circulation between environment and society

Participators of IECEN: Specialist of medicine, tourism, education, agriculture, fishery and forestry. Diverse social organization including various little private company, NPO, nation and global enterprise as well as diverse individual

Activity: This network utilizes ethical standard and ethical guideline by Free think tank for development of certification system.

Specialists of each specialized domain in International ethical certification and educational network create concrete ethical standard in committee of each specialized domain.

This second hope for second vision:foundation of international ethical certification and educational network(IECEN) by UNESCO

The second vision : the direction for creation of global social value

Gradual Target for realization of global social value

Development of organic fundamental industry:The growth of environmental industry for not only development of clean energy but also the greening of deserts and the improvement to the organic quality of the soil in the region

Creation of autonomous economy: The creation of autonomous growth of each local economy by recovery of primary industry and linkage between primary industry and tourism and medical care

Creation of new environmental ethical global indicator : Development of analytical method by entropy and calorie instead of CO2 emission.

Creation of new global market:The development of new global market system like CO2 emission trading

Effective promotion and spread of transformation of economic structure

For achievement of MDGs

Creation of new environmental ethical global indicator First step for new indicator :

Development of analytical method by calorie consumption instead of CO2 emission

The calculation of calorie consumption that is based on nonadditive consumption of energy in process becomes comprehensive indicator rather than CO2 emission.

Second step for new indicator :

Development of analytical method by entropy instead of CO2 emission.

entropy as indicator is needed development of analytical method for calculating process for transportation and manufacturing process to products from material

Third step by utilization of new indicator :

The development of new global market system like CO2 emission trading

The third vision :The beginning of global social welfare

This third hope for third vision:the development of global medical insurance system and foundation of global medical insurance network by WHO and foundation of new financial market by World Bank

Purpose:The creation of global social welfare for solution of disparity

Target: Glocal creation of medical insurance system and care industry

for the process experiential economy by care industry for

sustainable economic growth with new economical system and

industry

Activity: 1.Development of integrative medical care by symbiotic integration between

diverse cultural alternative medical care and western medicine for global

medical insurance system.

2. Improvement of alternative medical care in each diverse region with

scientific evidence and ethical evidence for lower income counties that

cannot use and access the expensive western medicine

3.The global income by global insurance system in public international

institution can create different global flow of actual currency except of

global financial market by private institution.

Need of global insurance system

Global social welfare can contribute to creation of global effective demand for shift of experiential process economy

Reason: 1. The western medical insurance system needs equipment. Therefore, western

medicine is too expensive for poor people at the present.

2. Western medicine consumes a lot of energies and materials in

manufacturing process of drug and clinical laboratory

3. Symbiotic integration between western medicine and alternative

medicine will be able to assist health care of modern human-beings.

4. The education and employment of each residential people is adapted to

regional policy by improvement of alternative medical care in each diverse

region.

5.The global income by global insurance system in public international

institution can create different global flow of actual currency except of global

financial market by private institution.

6. The education and employment of each residential people is adapted to

regional policy by improvement of alternative medical care in each diverse

region.

The forth vision : Creation of new economic policy and industrial policy

Purpose

Development of Care industry for care of human-beings and environment

Target of care industry

Creation of complexity linkage between organic primary industry, commerce, service industry, ecological industry, education and integrative medical care as supply side

Creation of social value and new flow of money in global market as demand side for growth of care industry as supply side

When the individual human-beings can experience healthy quality life for pursuit of individual pleasure by care industry in each regional market, each individual human-beings lightheartedly can contribute to construction of sustainable society in daily lifestyle for future generation, poor people and environment.

Limitation of pursuit of efficient system by technology in part system

We need to develop or sustain some inefficient social systems in market system.

The important target is industry concerning food, education, medicine and agriculture.

The pursuit of efficient system facilitates one of cause that the lost of diverse labor market and speedy development of mechanical technology facilitate environmental destruction and oligopoly.

However, it is difficult that human-beings and society stop pursuit of efficient in market system.

Creation of added value as new social value for the hand-made as inefficient process in manufacturing process

Except of hand-made, hold-down of massive consumption of energy and material in manufacturing process by industry is impossible.

The inserting process of hand-made in some process of manufacturing process or industry is needed for hand-down of massive consumption.

The products concerning experience for recovery of spontaneous healing system as organism is organic products including food, wearer, fabric and water.

When the hand-made as inefficient process in manufacturing process becomes valuable for quality life, inefficient process of hand-made creates new labor market.

Inefficient process and system rather efficient process and system needs workers.

The significance of hand-made for harmony between partial system and whole system

Hand made and physical work as ineffective system in partial system can create effective process for sustentation of whole system.

The food industry can create the added value by the hand-made for market segment.

Therefore, organic primary industry will become main industry in new care industry for construction of sustainable society.

Furthermore, consumption of energy and material by experience of activity with body and learning knowledge for self-development become lower than consumption of energy and material by consumption of the manufactured products.

The final target of experiential process economy

In efficient utilization of finite material and energy, global shift to consumption of experience from consumption of manufactured products is needed for sustainable growth of macro economy.The global shift means transcendence of material civilization as final target of

experiential process economy.

Only hand made and physical work as ineffective system in partial system can create effective process for sustentation of whole system.

Human-beings keep on pursue effective partial system by knowledge for condition of physical comfortable condition and individual creation of free time.

Rethinking of social value for hand made and physical work in labor market and trade market is needed. Human-beigns keep on recognizing on low social value for hand made and physical work and handing on low social value of hand made and physical work to next generation for creation of knowledge society in long history.

This means shift of collective unconsciousness as meta-cognition in knowledge society

that human-beings for transcendence of material civilization.

The sustentation of ineffective system by hand made and physical work in mechanical effective partial system by market segment and branding strategy can give the most important contribution to solution of energy problem and climate change.

For understanding of material civilization

Concept　 Exploration about direction of civilization for achievement of Millennium Development Goals Purpose

The exploration about origin of disparity and direction for solution of disparity

Sphere

Social Sphere

Cultural Sphere

Natural Sphere

Economic system

Political system

Cultural system

Natural system

Organic system

Educational system

System

Multilayered structure bynesting hierarchy

Regionalstructure

Horizontal differentiation

Formation of zone

Development of transport system and spread of network for trading and transit

Process

Short period

Middle period

Long period

Structure

civilization

Motion

Organic model of civilization for understanding material civilization

Disparity emerges from multilayer structures by 3 spheres concerning formation and sustentation of civilization.

Composition for understanding of material civilization in Vol.1 Introduction: Millennium Development Goals by United Nations

Chapter 1: Exploration of social sphere*I will focus on global development of modern society(market system and democratization for spread of global trade) since world war, while I add some historical viewpoints. I will explain mechanism of formation of value in modern society for creation of consensus society and reality of corporatism by linkage bureaucratism and commercialism and ICT in USA that has possibility to spread in the world.

Chapter 2:Exploration of cultural sphere*I will focus on the meaning and historical development of knowledge society under linkage between economic system and technology rather than religion and philosophy. Because development of knowledge and linkage between knowledge and economic –politic system directly is affected to global spread of common value for pursuing modern lifestyle and creation of common belief to science and technology

Chapter 3:Exploration of natural sphere*I will focus on relationship between human-beings and environment. Especially, I will explain historical transformation and

geographical linkage between population, agriculture and forestry as historical environmental problem since ancient society. At same time, I will explain actual condition of complex pollution in our body as modern environmental problem in modern society. Then, I use Japanese condition as typical explain with various statistics.

Chapter 4: Cause of creation and collapse of civilization*I will focus on cause of creation and collapse of civilization in ancient social and economic system rather than modern social and economic system. In the case of ancient society, though cause of creation and collapse of civilization was problems in limited regions on the earth. However, in the case of modern society, cause of creation and collapse of modern material civilization is problems in all regions on the earth.

Chapter 5: Direction for transcendence of material civilization *I will focus on circulatory and recycling – oriented policy in Edo era and sustainable policy in Cuba. We need to know historical fact that democracy under corporatism cannot function for creation of sustainable society. Paradoxically, the most effective method in democracy for creation of sustainable society is only creation of new market system and new value system under corporatism. Typical cases are creation of new market for CO2 emission trading by EU and urban organic agriculture and forestry by Cuba as well as business strategy for spread of Lohas segment in USA and Japan.

Millennium Development Goals by United Nations

Goal 1: Extreme poverty and hunger

Goal 2:Achieve universal primary education

Goal 3: Promote gender equality and empower women

Goal 4: Reduce child mortality

Goal 5: Improve maternal health

Goal 6: Combat HIV/AIDS, malaria & other diseases

Goal 7: Ensure environmental sustainability

Goal 8: Develop a global partnership for development

MDGs are adapted to external diseconomies as negative externalities and social welfare that links to social foundation.

Question for achievement of Millennium Development Goals by United Nations

Why cannot nations solve the external diseconomies?

Why does economic disparity spread in each domestic people or in each nation of the world?

What is origin of disparity?

Limitation of economics

Mainstream of economics is macroeconomics, microeconomics and Marx economy.

Neo classical economics and classical economics in macroeconomics and microeconomics had universal pre-condition that was preference, equilibrium, competition, scarcity and rational behavior for creation of universal geometric model.

Limitation of economics

Mainstream of economics is macroeconomics, microeconomics and Marx economy.

Though the economics of mainstream lack the following viewpoints,

The below shows viewpoints that economist keep on challenging

1) Spatial viewpoint concerning horizontal spread and transformation

of events

2) Viewpoint of network about accumulation of functions and

concentration and deconcentration of location

3) Viewpoint of collective action in community concerning externality

4) Viewpoint of economic system as partial system in social system

5) Viewpoint of irrational behavior to consumer and supplier

6) Viewpoint of meta cognition and value in society

The shift to ethical policy from economic policy

7)~10) are adapted to direction of ethical policy rather than economic policy. Though economic policy shows policy for human-beings within short or middle period, ethical policy needs to show policy for diverse creatures including human-being and environment of long period like MDGs.

7) Structural viewpoint concerning nesting hierarchical process between

society and nature

8) Anthropological viewpoint and historical viewpoint over millennium

9) Nexus between human-beings and natural environment that forms

lower holon as potential order

10) Transcendence of Anthropocentrism

11) Autonomous sustainable economic system of urban and suburb area

rather than countryside

Implicated reason that focus on trading in social sphere

URL: 　 http://www.lablink.jp/

Civilization has multilayer conjunction of daily lifestyles by people. Material civilization is organic motion for dynamic fluctuation and organization of sociocultural system under base of natural system.

Gradual multilayer conjunction by network of trading and organization of markets that development of technology facilitated configured material civilization.

The sociocultural system cannot evolve or occur dynamic fluctuation without trade by market and technology. Sociocultural system evolves with market and technology.

Most of sociocultural system was developed near market for trade of goods, labor and service.

The need for elucidation of holistic meaning about global trading for

exploration of social sphere


Material civilization is formed with multilayer conjunction for consumption and trading of material between social system and our lifestyle that human-beings keep on creating and handing on in historical long span.

Structure as organism is schematization of order and measure for integration and differentiation. The measures and orders for exchange of material in process between production and providing of material is configured in material civilization.

Without holistic outlook about origin of disparity and trade, how can we achieve millennium Development Goals?

5 points concerning globalization in spread of international trade


1. Economic growth of lower income countries in developing countries

2. Promotion of interdependence of each national economy by complex global linkage

3. Loss of autonomous circulative economic system in each domestic economy

4. Collapse of regional economy by collapse of agriculture, forestry and fishery

5. Global spread of environmental destruction that free trade keeps on creating

The limitation of WTO and GATT

URL

Though developing nations expected WTO would be able to contribute to resolution of economic disparity and economic growth, international free trade linked to not only need of creation of framework and regulation for fair trade but also spread of domestic economic disparity and environmental problem.

WHO promoted collapse of agriculture and forestry of the advanced nations. Especially, negotiation among 3 groups broke down in Doha Development Agenda of WTO at 2001.

Three groups is the below.

(1) exporting countries in advanced countries like USA and Australia

(2) Japan and EU that offer subvention for protection of domestic agriculture

(3) developing countries that wish special protection

WHO and GATT as international agreement for promotion of free trade with main

principles of Free, Round and nondiscrimination could not function solution of

environmental problems and economic disparity.

Two movement for solution since failure of WTO and GATT

URL

1. Diverse linkage in diverse regional level for fare trade by general people and private organization for solution of economic disparity and sustainability.

324 organizations in over 60 countries established The World Fair Trade Organization(WFTO) for fare trade and ethical practice that could contribute to sustainable development of regions in developing countries at 1989.

WFTO created a fair trade certification at 2004. The over 350 organizations including companies of 70 countries in the world belongs in WFTO on 2010.

2. Close linkage in governmental level for Free Trade Agreement

This means recreation of block economy by free trade agreement

BRIC’S: 2.8 billion population

NAFTA: 0.44 billion population

ASEAN: 0.56 billion population

Euro: 0.32 billion

Why cannot government in each nations promote fare trade for solution of economic disparity and sustainability?

Belief that formed habit and behavior in majority as culture in modern society.

URL

1.Obsession to property and reward as effort of individual ability and intellect

2.Procrastination of long term policy with uncertainness that means burden

including tax burden to the satisfied citizens and avoidance of actual practice

by only a lot of discussions for countermeasure

3.The promotion of social policy to upper middle class rather than underclass

4.Acceptance of spread of military and increase of military expenditure for defense

from insecurity like communisms that threaten life of the contented citizens

5. Acceptance of large income gap between rich and poor

6. Lack of care and responsibility to functional underclass

7. Lack of public assistance and viewpoint to social unrest by frustration of

functional underclass

8. Adherent to laissez faire system

9. Social welfare as care to underclass causes the decrease of motivation to freedom

• from the poverty in people of underclass

10. Economic development by economic and social policy that makes rich people

richer eliminates economic disparity between rich people and poor people Remarks by John Kenneth Galbraith have important meaning for the implicated crisis in democracy.

implicated crisis in democracy that affluent society creates

URL

John Kenneth Galbraith managed actual national economic policy concerning macro economy in USA since Great Depression.

The majority is the contented citizens in affluent society.

They as majority preferred government that was adapted to their belief rather than government that aimed for solution of problems in society as a whole.

And government that was selected by majority that assumed control had trend that created policies for majority. He indicated that this showed one of important defectives in democracy. Because citizens with nationality in the advanced nations avoid tough, dangerous and dirty physical labor of low wages.

A lot of immigrants of developing countries that don’t have right of vote get physical works in more developmental nations than national origin in spread of globalization and commercialism to the world.

The increase of minority as the fixed poverty lower class that cannot get public assistance as well as cultural and economic disparity between majority and minority become potential important cause of social crisis.

When belief of majority that was hided in victory of capitalism by failure of socialism linked to democracy for sustentation of their social and economical profit, government was created with vote in democracy by voters of majority.

For creation of Systemic physiology concerning self- sustention as organism

1. Mechanism of communication as organism in the third slide becomes one of diagrams for capture of information theory in Nous-Self Concept.

2. Integrative metabolism as organism in the forth slide becomes one of diagrams for capture of systemic physiology concerning self- sustention as organism.

Creation Cosmos

Cooperative Earth

Psychosomatic 　　　 Bio organization

Sensibility Culture

Moral Education

Rule by power PoliticsMaterial 　 Economy

Nous- Self 　 Process with nesting hierarchy as matrixSelf

as atman

Boundary zone in process ＊

Holistic/ Holism / EthicsCollective unconsciousness

soul,nature

Universal/ Non dualism Monism / holistic harmony

Spirit, Oneness, Nothingness Emptiness,Something Great

systemProcess Philosophical contents Level of consciousness

Integral/Unification Body awareness

Pluralistic, relief by sense of belonging

Community subconsciousness

Personal subconsciousness

Relativity

Value manifestconsciousness

Pre-consciousnessBelief

Universal Love as Brahman

Unconsciousness

Sub consciousness

Manifest C

onsciousness

Reality worldVirtual worldIndividual

profit

Regional/ common profit

IntegralProfit

Boundary for diversity

Boundless for O

neness

This nesting hierarchy means holachy with holon structure. The each color shows each holon. This diagram shows process concerning individuality by philosophical contents as thought. At the same time, This also shows process concerning self emergence by natural system, psychological system and social system as organism. In sum, This diagram can link process and system for self emergence of individual self with microcosm as atman from macrocosm as Nous Self.

*1 Boundary zone expresses instinct of species. Boundary zone shows the limitation of cognitive system of human-beings as species.

*2 Boundless zone in process means the initial boundary conditions of boundary from boundary to infinity. The initial boundary conditions of the Universe are that it has no boundary.

We can observe that partial system has each autonomy order. However, if we observe linkage between partial system and whole system, we can understand systemic linkage that has interdependent order. Arthur, Koestler (1978) indicated that thus orders are fundamental structure of holon

co-prosperityBoundless zone in process ＊

Social holon O

rganic holon

The conceptual schema for informatization in cognitive system and natural system

　　　　　　　　　　　　　　　 Cosmic information

Earthly information

Each holon with each color of this diagram shows cognitive phase transition concerning transformation of information by viewpoint of observer. This means infomatization to cognitive system from perceptive system as well as distinction between objective infomatization and subjective infomatization. Meanwhile, for expression of objective infomatization, this diagram shows flow of heat/electromagnetic wave / entropy / energy / elemental particle/ molecule/ amino acid/ matter that forms self. Human-beings increase heat, entropy etc by social activity and physiological operation and eject to external environment. There is outside circulation with medium between cosmos and individual self with spatial structure. The outside circulation links to inside circulation by multilayer loop. The former becomes external physiology and the latter becomes internal physiology. Systemic physiology incorporates internal physiology from external physiology as mechanism.

　　　　　　　　　　　　

　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　 Somatic information

　　　　　　　　　　　　　　　　

　　　　 Cultural information in community

Educational information

Political information

Economical information

Self

multilayer loop w

ith medium

like various fields and water

Ejection of heat /electrom

agnetic wave / entropy / energy

/elemental particle/ m

olecule/ amino acid/m

atter

Feed of heat /electrom

agnetic wave / entropy / energy

/elemental particle/ m

olecule/ amino acid/m

atter

Mechanism of communication of human-beings as organism

Hope of communication with B

A

Potential process of A that is oriented to B for outgoing

Hope of communication

with A

B

Value judgment by significance and meaning

Media of communication that human-beings as organism uses Level of consciousness

Verbal expression

（words

・

writing)

Mathem

atical expression,

number

Intentional performance

Diagram

, Picture

Music, D

ance

Rational behavior

Reasonable behavior

Em

otional behavior

manifest

consciousness

Consensus society as Consensus Reality

Body language without intention, Symptom, Feeling, Image,Dream Pre-consciousness

Genetic epistemology 　

Sub consciousness

Biological reaction (molecule conjunction and degradation)

Biophysical reaction

(electron transfer system, interference of bio- photon)

Affordance as living organism, Dreamland as nonconesnsus reality

Ecological world, Physical world, Functional world

Unconsciousness

Earth

Mathematical world as idea world,

Essence Realm as Nonconsensus reality

Universe

Sub consciousness of A opens to B

Sub consciousness of B opens to A

Orien

tation of com

mu

nication

for self-awaren

ess of love

Potential need in order to inform to B

Sender Receiver

Exchange of response in consensus reality

Without response in consensus reality

Ｙｅｓ

Comparison and analysis of differencePotential process of B that

is oriented to A for reception of A

Mechanism of communication Communication as organism has nesting contexture and process oriented including physiological reaction as well as direction of perception and intention concerning consciousness. At lower level, the Process oriented of Dr.Arnold Mindell shows process to consensus reality form nonconsensus reality as well as process between microcosm(individual self) and macrocosm(universe). At middle level, organism has various information channels for linkage of each individual. Environment has afforance of Dr.J.J.Gibson that the living organism transforms to meaning information for self-sustentation and individuality. In nonconsensus reality, communication of information emerges from interface between sender and receiver in each process oriented of each sender and receiver. The interface of each process in linkage between sender and receiver makes feedback function. In other words, function of feedback includes in process. Dr.Cornelia Guja showed gradual interfaces between microcosm and macrocosm as communication of organism. In short, living organism has system and process that latently opens to other and environment. Living organism has developmental process in order to grasp media of communication as organism. Thus developmental process of grasp of media of human-being is applied to Genetic epistemology of Dr.J.Piaget. At upper level, when A recognizes value to inform in individual A to individual B in consensus reality, A directly informs to B in consensus reality by using media in consensus society.

No

Interface in Love

Affordance with environment

Value judgment by significance and meaning

Comparison and analysis of difference

　　　

Systemic physiology~ respiration as integrative metabolism for self-sustention~ Toward need of integrative medicine

Restoration of him

an-beings

external respiration

（ lungs ・ alveoli)

Internal respiration （ degradation of organic material ）

↓Excretion and circulation

of ATP+water ・ CO2 ・ matter

・ inorganic matter＜ cell ＋ mitochondria ＞

Inhalation of O2

Excretion of CO2

aerobicto O2

anaerobicto O2

glycolytic cycle

citric acid cycle

reduction-oxidation reaction

fermentation

glycolysis

Western medicine + molecule biology （ metabolism of matter as gross molecule level ）

External respiration （ lungs ・ alveoli ・ skin ）

Em

ission for sustentation

dispersion of heat

Proton reaction

Ionic metabolism

Thermo metabolism

Electromagneticmetabolism

Alternative medicine like oriental traditional medicine ＋ Biophysics （ metabolism of energy heat, ion and electromagnetic wave as subtle body) 　　　　　　　　　　　　　　　　　　　　　　　　　

Electromagnetic conversion

entropy increase

self- sustentation of Individual self with spatial structure

Self- sustentation of Earth

Emission to earth, universe and field (entropy ・ matter ・ heat ・ electromagnetic wave ・ photon)

Self- sustentation ofUniverse

Metabolismof earth

（emission and absorption

matter

・heat

・energy

）

External m

etabolism

（internal circulation of m

atter

・heat

・energy )Internal m

etabolism

nonequilibrium open sysem

Dynam

ic Equilibrium

r as eversible reactionEmission to Zero-point- field(entropy ・ matter ・ heat ・ electromagnetic wave ・ photon)

Reparation as integrative metabolism is engine for supply of circulative energy circulation for self-sustention as organism

Emission to universe and field(entropy ・ matter ・ heat ・ electromagnetic wave ・ photon)

Force field

Metabolism

ofuniverse

ionization reaction

Electron metabolism

Internal respiration↓

Excretion and circulation of Ion, heat, proton

（ mitochondria ・ cell→systemic circulation

Qi and Prana concerning systemic physiology

Qi and prana are cultural notions that mean vital force and energy for self- sustentation as living organism. If science research scientific meaning of Qi and prana, notions of Qi and prana may mean scientific mechanism that exchanges, conflates and degrades boundary and coupling edge of components for circulation of heat, ion, electromagnetic wave and photon with field and water as medium. Meanwhile, Qi and prana also are psychophysical notions concerning process of consciousness as well as physical process between gross body and subtle body, holistic process between microcosm(individual self) and macrocosm(universe). In short, Qi and Prana can become one of key notions for integration of positive and experimental scientific domains as well as scientific exploration about systemic physiology as living organism between being and becoming.

Electron transfer system

Molecular mechanics

Carbon transfer system

Nonequilibrium

open system as dissipative system

Circulation by exchanging of heat / electrom

agnetic radiation / entropy / energy / elem

ental particle/ molecule/ am

ino acid/matter

nonequilibrium open sysem

The initial boundary conditions ofthe Universe isthe boundlesscondition.

Mandala showsprocess ofinfinitecreation ofnetwork and organization by Universeas autonomous agent.

Spiral Dynamics

Transformation

Network scale free

System

Function

mechanism

indivisibility

Interaction

Feedback

module

homeostasis

integration

separation

hub node

interdependence dependence

Structure stabilization

main hub

element

Whole system

Infinite Creation is emerged from Entelechy that means process to becoming from being.Love means dynamic motion as interactionbetween universe and field. Entelechy concerns dissipative process tononequilibrium from equilibrium that becomes information with pattern. In other words, pattern emerges from process ofmotion to order fromrandom. Infinite creation Entelechy that emerges from Love is folded in organism and evolution as organisms. partial system

Interchangeable other components

endless repeating

Randomness

Infinite processby Mandala

Negative feedback

Positive feedback

holon

Infinite creation byEntelechy as Love

Mandala is integrative notion with multidimensional diagram that shows all notionsin perspective map of the right. We can observeMandala as picture that is designed as coplanardiagram in various culture on the world. The mandala as pictures shows preestablished harmony. This shows limitation of expression in2 dimension that can hand to and spread generalpeople rather than painter as folkloric culture. Meanwhile, Mandala as notion in Indian philosophy shows infinite creation by interactionbetween Akasha and Brahman as symbolized by Shiva. This notion affected to founding quantum theory.The perspective map shows one ofintegration of concept between modern westernphilosophy and Oriental philosophy ingenealogical chart concerning system theory. At same time, this map shows flowchart and integration of the segmented scientific concepts. Each colors adapts to colors as the segmented our cognition in Process of Self.

intention

cycle

Value system

Organization Sustentation

Dynamic system

Sphere

Level of Existance

BiosphereSociety Noossphere GAIA

BioCosmologyInfinitymacrocosm microcosm

Organism Nexus

explicate order

Actual Entities

Dynamic stability Fractal

Nonlinear

ChaosAttractor

orderhierarchy measure

Holographic paradigm Manifest world

Concrescence

implicate orderQuantum shift

Supersystem

Akashic Field

code

increase input

reduce output

loop

Tensegrity

synergy tension compression

Wh

ile the im

plicate ord

er with

onen

ess enfold

s in d

iversity, diversity u

nfold

s from on

eness

direction

boundary

Holo movement

ProcessMacro Shift Prehensions

Brahman

Global Shift

Spiral

Web

Complex system

Signal sign stimulation symbol

autonomy

helix

Circulation

Networktopology

power law

Nesting hierarchy

Meta Patternformation

cybernetics

Differentiation

Self-referential

Operation

Autopoiesis

Nous Self Concept

Random

Quantum theory(t -t)

Macroscopic Physics

Statistical theory(t / -t)

Markov chains

Probability amplitudes

vMeme

Symmetrybroking

Wave function

M,T, ∧Irreversibility

Akasha Tao bardo

Entelechy Nous

Yin and Yan

Biopsychosocial systems

Trajectories

limited by bifurcations

Classical Dynamics (t -t)

topological spaceCatastrophe

Information

Stochastic theoryRelationship

instabilityPink zone of bottom shows level of description for evolutionof concept of physics by Ilya Prigogine (1980-p211). 　 t shows macroscopic time asthe average over thenew operator time.

Informatization

h(coherence)

Perspective map of integrative science for logical coherence concerning edit of science with integrative approach

motion

The fundamental framework of Nous- Self System Concept Elucidation of systemic physiology as scientific background for ethical scientific policy that can create international ethical principle for MDGs 　

Purpose

The global dissemination and construction of social system and lifestyle that modern human can harmonize with nature, diversified society and pluralist culture

Segmentation of Nous-Self Systemfor integration of scientific domain

by organic perspective

1. The segmentation of Nous-Self System shows holistic vision that science reduces Nous-Self to each domain.

2. Conversely, Nous-Self System as holistic vision shows philosophical method for symbiotic integration of segmented scientific domain.

Infinity : Macrocosm, Oneness, Something great, Spirit, Nothingness, Universe

External physiology with self referential circulationNous- Self System – Systemic Physiology of modern humans by integrative science

(heat / electromagnetic radiation / entropy / energy / elemental particle/ molecule/ amino acid/matter ）Akasha/ Zero Point Field/ Field/Love

Nous- Self System – Systemic Physiology of modern humans by integrative science

SelfAtman

microcosm

Akasha/ Zero Point Field/ Field/Love

soul, nature, earthShift to boundless condition

Reduction of

wave function

Irreversibilitysp

iral inform

ation n

etwork

for self organization

body ← part ←

tissue ←cell ←

DN

A←

molecule

External physiology with self referential circulation (heat / electromagnetic radiation / entropy / energy / elemental particle/ molecule/ amino acid/matter ）




SelfAtman

microcosm



Reduction of

wave function

Irreversibilitysp

iral inform

ation n

etwork


body ← part ←

tissue ←cell ←

DN

A←

molecule

Direction

of process for In

divid

uality con

cernin

g self-emergen

ce

Pow

er of integration

Con

stancy reten

tion

Intern

al Ph

ysiology




SelfAtman

microcosm



Reduction of

wave function

Irreversibilitysp

iral inform

ation n

etwork


body ← part ←

tissue ←cell ←

DN

A←

molecule

Direction

of process for In

divid

uality con

cernin

g self-emergen

ce

Pow

er of integration

Con

stancy reten

tion

Intern

al Ph

ysiology

Philosophy

Subjective recognition (I recognize

subjectivity by relativity.)

Subjective cognition

(I cognize that my body and mind is

different from other. )

Subjective perception

(I perceive that my self as part is

different from other).

Subjective sensation

(I sense that my self as individual

organism is different from other organism.)

Subjective existence

(I awake that my self exists with diversity in individual

organism here now

Intersubjective collectiveunconsciousness(I awake that my self exists in Oneness here now )

Intersubjective unconsciousness as archetypeSelf awareness:I awake that my self is ONENESS as process




SelfAtman

microcosm



Reduction of

wave function

Irreversibilitysp

iral inform

ation n

etwork


body ← part ←

tissue ←cell ←

DN

A←

molecule

BodyD

irection of p

rocess for Ind

ividu

ality concern

ing self-em

ergence

Sense organ

SelfAtman

microcosmBody

Metabolism

Circulation

Respiration

Nerve

Brain

Immunity

Brain

Nerve

Digestive

Reproduction

Endocrine

Urinary

Con

stancy reten

tion

Intern

al Ph

ysiology

Nerve

Biology

Pow

er of integration


Philosophy














organism here now





SelfAtman

microcosm



Reduction of

wave function

Irreversibilitysp

iral inform

ation n

etwork


body ← part ←

tissue ←cell ←

DN

A←

molecule

Body MindD

irection of p

rocess for Ind

ividu

ality concern

ing self-em

ergence

Sense organ

Passion

　 Rationalaction

SelfAtman

microcosmBody Mind

Metabolism

Circulation

Respiration

Nerve

Brain

Immunity

Brain

Nerve

Digestive

Reproduction

Endocrine

Urinary

Con

stancy reten

tion

Intern

al Ph

ysiology

Qu

alia

Op

eration as fu

nction

Op

eration as fu

nction

Nerve

Meta

cognition

Cognitive scienceBiologyEnvironmental

science

Electric field

Magnetic field

Schumannresonance

Topo-graphy

Geologicalfeature

Atmo-sphere

Weather

Water

Inorganicmatter

Organic Matter

climate

Atmosphericpressure

Sea tide

Gravity

Ejection of heat / electrom

agnetic wave / m

atter/ entropy/ particle/ fluctuation/energy

Philosophy















organism here now


Pow

er of integration




SelfAtman

microcosm



Reduction of

wave function

Irreversibilitysp

iral inform

ation n

etwork


body ← part ←

tissue ←cell ←

DN

A←

molecule

Body MindD

irection of p

rocess for Ind

ividu

ality concern

ing self-em

ergence

Perception

memory

Sense organ

Passion

Understanding　 Rationalaction

SelfAtman

microcosmBody Mind

Sense

Metabolism

Circulation

Respiration

Nerve

Brain

Cognition

Immunity

Brain

Nerve

Digestive

Reproduction

Endocrine

Urinary

Somatesthesia（ superficial sensation

/deep sensibility)

Thinking

Con

stancy reten

tion

Proprioceptive sensibility(sense of position for moving body)

Intern

al Ph

ysiology

Qu

alia

Op

eration as fu

nction

Op

eration as fu

nction

Nerve

Meta

cognition

Cognitive scienceBiology

Feeling

Image

Emotion

Reason

Environmentalscience

Electric field

Magnetic field

Schumannresonance

Topo-graphy

Geologicalfeature

Atmo-sphere

Weather

Water

Inorganicmatter

Organic Matter

climate

Atmosphericpressure

Sea tide

Gravity


agnetic wave / m


Psychology

Recognition

Cognition

perception

Sensation

Bodyawareness

Philosophy


Collective un-consciousnessSense awareness














organism here now


Pow

er of integration




SelfAtman

microcosm



Reduction of

wave function

Irreversibilitysp

iral inform

ation n

etwork


body ← part ←

tissue ←cell ←

DN

A←

molecule

Body MindD

irection of p

rocess for Ind

ividu

ality concern

ing self-em

ergence

Perception

memory

Sense organ

Passion


SelfAtman

microcosmBody Mind

Sense

Metabolism

Circulation

Respiration

Nerve

Brain

Cognition

Immunity

Brain

Nerve

Digestive

Reproduction

Endocrine

Urinary


/deep sensibility)

Thinking

Con

stancy reten

tion


Intern

al Ph

ysiology

Qu

alia

Op

eration as fu

nction

Op

eration as fu

nction

Nerve

Meta

cognition


Feeling

Image

Emotion

Reason


Electric field

Magnetic field

Schumannresonance

Topo-graphy

Geologicalfeature

Atmo-sphere

Weather

Water

Inorganicmatter

Organic Matter

climate

Atmosphericpressure

Sea tide

Gravity


agnetic wave / m


Psychology

Recognition

Cognition

perception

Sensation

Bodyawareness

Philosophy
















organism here now


Pow

er of integration

External physiology with self referential circulation (heat / electromagnetic radiation / entropy / energy / elemental particle/ molecule/ amino acid/matter ）Neuroscience

Neocortex

System

Basal ganglia system→Thalamus-cortex system

Brain system nerve system →Tissue system

Brain system Nerve system metabolism system

Brain systemRespiratory systemCirculatorysystemMetabolismsystemCentral nerve system→Peripheral Nervous system

Progress of Individualism

(Collapse of community)

Competition principle

and education for rationalism by

western science (overconcentration to

metropolis and fixation of social segment by disparity of

education )

Spread of Democracy

(fixation of minority as well as contractsociety by spread

of human dignity )

Progress of market economics

(spread of economic disparity and addiction to

material desire

Sociology

Potential stress by modern society



SelfAtman

microcosm



Reduction of

wave function

Irreversibilitysp

iral inform

ation n

etwork


body ← part ←

tissue ←cell ←

DN

A←

molecule

Body MindD

irection of p

rocess for Ind

ividu

ality concern

ing self-em

ergence

Perception

memory

Sense organ

Passion


SelfAtman

microcosmBody Mind

Sense

Metabolism

Circulation

Respiration

Nerve

Brain

Cognition

Immunity

Brain

Nerve

Digestive

Reproduction

Endocrine

Urinary


/deep sensibility)

Thinking

Con

stancy reten

tion


Qu

alia

Op

eration as fu

nction

Op

eration as fu

nction

Nerve

Meta

cognition


Feeling

Image

Emotion

Reason


Electric field

Magnetic field

Schumannresonance

Topo-graphy

Geologicalfeature

Atmo-sphere

Weather

Water

Inorganicmatter

Organic Matter

climate

Atmosphericpressure

Sea tide

Gravity


agnetic wave / m


Psychology

Recognition

Cognition

perception

Sensation

Bodyawareness

Philosophy
















organism here now


Pow

er of integration

External physiology with self referential circulation (heat / electromagnetic radiation / entropy / energy / elemental particle/ molecule/ amino acid/matter ）Neuroscience

Neocortex

System




Brain systemRespiratory systemCirculatorysystemMetabolismsystemCentral nerve system→Peripheral Nervous system

Progress of Individualism


Competition principle

and education for rationalism by

western science (overconcentration to

metropolis and fixation of social segment by disparity of

education )

Spread of Democracy


of human dignity )

Progress of market economics

(spread of economic disparity and addiction to

material desire

Sociology


Productivity improvement / Promotion of industry for product(lack of experienceas natural creatures)

Potential stress by development of

technology 　　

Biochemical pollution(environmental endocrine disrupter / food / water/ soil / air)

Quantum biological pollution(noise / electromagnetic wave/ vibration)

Pollution by artificial information

　 (Stimulus by media ）

Combinedpollution

Development of Motorization andglobalization (depression of diversity)

development of modern humansfor manufacturing industry (decrease of each movement/ decline of basal metabolism power

Intern

al Ph

ysiology

Neuroscience

Neocortex

System




Nous- Self System – Systemic Physiology of modern humans

Sense organ

Passion


SelfAtman

microcosmBody Mind

Sense

Metabolism

Circulation

Respiration

Nerve

Brain

Cognition

Immunity

Brain

Nerve

Productivity improvement / Spreadof industry for product(lack of experienceas natural creatures)

Potential stress by

Material civilization 　　

Digestive

Reproduction


Endocrine

Urinary

Splanchnesthetic


/deep sensibility)

Thinking

Biochemical pollution(environmental endocrine disrupter / food / water/ soil / air)

Quantum biological pollution(noise / electromagnetic wave/ vibration)

Pollution by artificial information

　 (Stimulus by media ）

Combinedpollution

soul, nature, earth

Electric field

Magnetic field

Schumannresonance

Topo-graphy

Geologicalfeature

Atmo-sphere

Weather

Water

Inorganicmatter

Organic Matter

climate

Atmosphericpressure

Sea tide

Gravity


agnetic wave / m



agnetic wave / m


Development of Motorization andglobalization (depression of diversity)

Con

stancy reten

tion

Pow

er of integration


amino acid　 molecule elemental particle

Shift to boundless condition

Psychology

Recognition

Cognition

perception

Sensation

Bodyawareness

Philosophy


Intersubjective collective, unconsciousness(I awake that my self exists in Oneness here now )


Intern

al Ph

ysiology

Qu

aliaO

peration

as fun

ction

Spread and Progress of Individualism


Competition principle and education

for rationalism by western science

(overconcentration to metropolis and fixation

of social segment)

Spread of Democracy


of human dignity )

Progress of market economics (spread of economic

disparity and addiction to material desire

Sociology

Collective consciousnessSense awareness

Input-output of information

Nerve

Meta cogn

ition














organism here now




Image

Emotion

Reason

External physiology with self referential circulation

memory

Boundary zone in process

spiral in

formation

netw

ork for self organ

ization body ←

part ←tissue ←

cell ← D

NA

← m

olecule

Boundless zone in process

Reduction of

wave function

Irreversibility

Direction

of process for In

divid

uality con

cernin

g self-emergen

ce

(heat / electromagnetic radiation / entropy / energy / elemental particle/ molecule/ amino acid/matter ）

development of modern humansfor manufacturing industry (decrease of each movement/ decline of basal metabolism power

Perception

Feeling

Op

eration as fu

nction

Brain systemRespiratory

systemCirculatorysystem

Metabolismsystem

Central nerve system

→Peripheral Nervous system

Design ideal business model to achieve MDG

Kayo Uejima

Concept

　 The construction of experiential economic system that can achieve Millennium Development Goals

Purpose

The global dissemination and construction of social

system and lifestyle that modern human can harmonize

with nature, diversified society and pluralist culture

We can create social value the goods and service that is traded


2.Frontier of marketing strategy in USA

1.Our meta cognition creates scarcity as value in consensus society.

3.Strategic micro shift in actual economy

4. Business strategy of Design Lab Link by new marketing theory

The construction of an experiential process economic system that can achieve millennium development goal

Target:

Creation of experiential process economy

for recovery of spontaneous healing as organism

Purpose:

Global dissemination and construction of social

system and lifestyle to harmonize modern human

with nature, diversified society and pluralistic culture

Experiential process:

Experience of process concerning recovery of spontaneous healing system by self-development

Direction of actual sustainable society 1) Creation and spread of new social value

Shift to supply and demand of experiential process that means recovery

of spontaneous healing system as organism

2) Gradual essential solution of ethical problem

Transcendence of material civilization by organic perspective as well as holistic and

integrative approach

3) Creation of worldview

Creation of Nous-self Concept as new world view for installing metaphysics in positive and

experimental science with organic perspective

4) Remedying the gap in economic disparity

Development of interdependent organic network that can transcend hierarchical

organization, while partial system has autonomy,

5) Development of remedying the gap in economic disparity

Development of economic system that human, information and money can circulate

economic system to rural region or developmental nation from urban region or advanced

nation

Direction of actual sustainable society

6) The creation of gradual strategic transition to global shift (international

economic system) as well as macro shift ( national economy) from micro

shift (micro economy)

The spread and development of new economic policy

7) Development and spread of ethical guideline and international standard

Creation of ethical certification system like ISO as business model

8) Development of new marketing theory that solution of ethical ethics can

link to profit of enterprise

Design of experiential process marketing that can utilize cognitive process from

internal psychosomatic operation by encoding experience as stimulus with external

psychophysical operation

Design of sub consciousness marketing that can utilize sub consciousness for long term

9) Development and spread of ethical education and philosophical education

Creation of coexistence by grasp of harmonized lifestyle with self-love

Grasp of awareness with lucidness insight to Nous-Self Process

Economic system get the most important key in order to construct sustainable society for MDG

How can we create global shift and macro shift from micro shift till next century?

Micro shift → 　 Macro shift 　→　 Global shift in economic system 　 for MDG

Stage 1: emerge in actual micro economy at now

creation of micro shift in micro economy as marketing strategy as symbol

Stage 2: possibility of emergence till 10 years in advanced nation?

Creation of macro shift in macro economy as national policy and regional policy

Stage 3:possibility of emergence till 50 years in each nation?

Creation of global shift in global economy as global policy

While getting consensus of people of the world,

What can gradual guide to macro shit and global shift from micro shift ?

Emergence of experience economy in USA

B.J.PineII indicated shift to experience economy from service industry after industrialized economy by industrial revolution.

Economical value by B.J.Pine

1) Commodity : interchangeable products depending on materials from nature

2) Product : standardized products depending on purpose for usage

3) Service: job that oneself don’t wish. We hope that others supply thus job.

4) Experience: Occasion that can attract customer. Shift to occasion that cannot forget in memory of customer from service

(1)~(3) is swallowed up by a wave of price competition among these.

(1)~(3) cannot anticipate growth / profit as a company.

But the company where a customer can direct unforgettable experience at the time of consumption succeeds and can get profit in the days of economic slump.

B.J.PineII indicated that all nations need the following gradual shift.

“(1 )Economy of Industry from Agricultural Economy by industrial revolution

(2) Service Economy from Economy of Industry

(3) Experience Economy from Service Economy

Development of experiential marketing in USA that creates micro shift

Bernd H.Schmit showed the following characteristics about experiential marketing.

“Experiential marketing focuses on the situation of use and consumption rather than products. In addition, experiential marketing focuses on sort of experience than attribute of products. Purpose of experiential marketing is seamless integration concerning linkage of stimulus that consumers can accept at various point of contact.”

He classified experience by application of cognitive process as the below.

1) Sense: The experience model excites by sense

2) Feel: Making consumers stir up emotions by some experience

3) Think: Often encouraged consumers’ creativity and estimated enterprises and product.

4) Act: Design long-term interaction model with consumers.

5) Relate: The interacted from person to person will make some

powerful relationship”.

Spread of experiential marketing in Japan

Hiroshi Hirayama conducted a detail investigation into the present conditions of experiential marketing in Japan with fieldwork.

He (2007) showed that creation of experiential value of consumer as strategy linked to creation of brand value.

“One of direction about experiential marketing is adapted to needs of experiential consumer by contact to experience, emotion, mind, sense and psyche of consumer. By thus adaptation, experiential marketing enfolds brand value. In addition, spread of brand value can secure competitive leadership to other companies.”

The creation of experience value in each companies in micro economy links to shift of experience economy as macro economy.

Creation of LOHAS segment with marketing strategy as concept in USA

1 stage: discovery of new segment that based on sub consciousness by Paul H. Ray of

and Ruth Anderson

2 stage: Development of new business model by linkage between Paul H. Ray as scientist and Jirka

Rysavy as entrepreneur

3 stage: Participation of a lot of companies for development of potential market

As soon as Paul H Ray and Jilka Rysavy established GAIAM co at 2000, they began construction of social network by LOHAS conference. A lot of companies and individual business persons have created LOHAS conference for marketing strategy and consulting as theme of health, natural life, organic and fair-trade since 2000.

For development of potential market, companies and individual business persons used LOHAS segment with marketing as concept.

4 stage: The value of a lot of potential consumer emerged dynamic transformation ion micro economy since 2000.

LOHAS is social value as well as segment that is created by marketing strategy as concept. In the case of USA, spread of LOHAS becomes key for development in micro economy.

This means emergence of micro shift.

The success of development of potential market that companies can get profit made a cause of micro shift.

NMI’s NEW 2004 Consumer Segmentation Model Identifies Four Distinct Segments

xxx

INDIFFERENTS8%

CENTRISTS29%

NOMADICS37%

LOHAS27%

LOHAS = Almost 60 Million

U.S. Adult Consumers

(% general population U.S. adults…)

Reference: Steve French Managing Partner of natural marketing institute(2004),

” Consumer Research on Energy Efficiency and Renewable Energy”, Research Results from the 2004 LOHAS Consumer Trends Database™

Summary Trends Among The LOHAS Consumer: A Snapshot of 2004 Versus 2003

Trend of LOHAS segment in USA shows attribute of marketing as concept.

People that is suitable to LOHAS segment don’t know fact that oneself belong to LOHAS segment.

In short, General people also don’t recognize LOHAS as social value in actual society. Enterprise cannot spread to diversified people without branding strategy with LOHAS as symbol.

Increase in alignment of personal values with company/brand valuesHigher concern for socially responsible business practicesThey’re becoming more influential about “spreading the word”They’re more likely to be early adopters of new products/servicesMuch higher usage rates of many products and services, such as:

Natural/organic consumable/packaged goodsRenewable power/energyGreen building products/servicesEnergy-efficient durable goods (autos, appliances, electronics, etc.)Socially responsible investing

Reference: Steve French Managing Partner of natural marketing institute(2004),

” Consumer Research on Energy Efficiency and Renewable Energy”,

Research Results from the 2004 LOHAS Consumer Trends Database™

Spread of LOHAS segment with marketing strategy as symbol in Japan

Stage 1: Introduction of LOHAS strategy in USA at 2002

Junko Ohwada who is Japanese famous marketer of ecological marketing strategy introduced

LOHAS in Nikkei newspaper September 2002.

State 2: Creation of LOHAS as new symbol by fashionable designed

Kazumi Oguro who is manager of SOTOKOTO magazines and TODO press corporation created

LOHAS as new symbol by fashionable designed. He introduced shops, goods and service

concerning LOHAS as symbol in SOTOKOTO magazine by memorable photograph as experiential

marketing and sophisticated simple sentence between 2004 and 2006. If readers go to shops or buy

goods and service, they can consume LOHAS as experience fashionable and sophisticated in

magazine without thinking background of LOHAS as concept.

Step 3: Establishment of LOHAS as brand by media mix strategy and trademark registration

TODO Press and Mitsui & Co, Ltd that is the biggest trading company in Japan began application of

trade registration for branding strategy since 2002. They got 64.3% of trademark registration as

words concerning LOHAS in various product and service between 2004 and 2005.

In the case of USA, LOHAS is technical term for marketing strategy.

In the case of Japan, LOHAS is word as new symbol that general public expresses healthy, ecological, organic and fashionable lifestyle for happiness of oneself rather than sustainable for next generation.

Spread of LOHAS segment with marketing strategy as symbol in Japan Step 4:Construction of Organic network by LOHAS as concept for creation of

premium branding

Kazumi Oguro set up website of Lohas club for establishment of social network and

advertisement strategy at 2005. While he constructed organic network between consumer

and the diversified companies concerning LOHAS as concept in social network, he

introduced LOHAS as concept in diversified company for creation of premium branding

by relief.

Step 5: spread of principle for LOHAS as concept by acquiring profit for the confirmed

premium brand

Acquiring profit for the confirmed premium brand by trademark registration facilitates

to autonomous creation of principle for creation of branding in the diversified companies.

The participated company autonomy created principle concerning healthy or sustainable of

LOHAS as concept. After Lohas club co collaborated with Environment Ministry, they

supplied award to people and organization that promote LOHAS since 2006.

Step 6: Spread to general people by entry of diversified companies For achievement of millennium developmental goal by construction of sustainable society, we need strategically suggestion of new social value.

Integration between experiential marketing and marketing strategy as symbol

Kazumi Oguro created the sophisticated and designed space with fashionable photographs and pictures as introduction in lifestyle and word of LOHAS.

His advertised strategy and creative method of magazine as marketing is typical experiential marketing.

Because he utilizes all contents of sense, think, act, relate and feel that experiential marketing emphasized. For example, when readers looked cover , they can feel world of special topic only simple and fashionable photograph and word. After they begin reading SOTOKOTO, he can think various social themes from beautiful photograph and simple sentence.

Furthermore, if they actually go to shop or use goods concerning LOHAS, they can act and relate people and goods in fashionable world of magazine.

Media mix and brand strategy as trademark that used the diversified network contributed to popularity of LOHAS . And Lohas club co sold the diversified major company like Mitsubishi Estate Co,Ltd as property company that utilized LOHAS as marketing concept of less environmental burden and comfortable and luxury apartment(M.M.TOWERS FORESIS ).

Spread of new social value as well as LOHAS segment in Japan

Thus rapid popularization of LOHAS is strategic result that marketing strategy of LOHAS as symbol adopted to Japanese sub consciousness and un consciousness.

Table 2: consumers who are interested in environment and consumer

Quotation: E-SQUARE co and The Natural Marketing Institute (2008)

“LOHAS RESEACH”(http://www.e-squareinc.com/services/csr_m_lohas01.html)

Year People who hear and know meaning of LOHAS

People who hear and don’t know meaning of

LOHAS

People who don’t hear

2006 21 17 62

2007 37 26 37

2008 40 25 36

Year People who is interested in lifestyle of LOHAS

People who has sympathy for lifestyle of LOHAS

People that lifestyle of LOHAS is near to lifestyle of oneself

2007 44 49 22

2008 54 59 27

Creation of new social value by gradual strategy 1) Marketing as concept can create new social value.

We can observe thus typical transformation of social value in strategic creation of

LOHAS (Lifestyle Of Health And Sustainability) segment with marketing strategy as

concept by sociologist and enterpriser in USA.

2) Marketing as symbol can spread new social value in

general people.

We can observe the typical spread of new social value to general people about

popularity of products and service using LOHAS as symbol with marketing strategy

as symbol in Japan.

It is important that UNESCO creates new concept as modern ethical principle.

For spread, it is need that UNESCO creates new symbol that can simply express new social value for achievement of Millennium Development Goals.

Design of Lab Li ｎ k ~for construction of international Ethical Certification and Educational Network ~

Concept The construction of sustainable society that can

achieve Millennium Developmental Goals

The transcendence of material civilization

The development of harmonized social system

The creation of organic network

for design of experiential process economy　　　　　　　　　　　　　　　　　　　　　　　　　　　 based on Love

by kayo uejima

Holisti

c

Integ

ral

Network

Proce

ss

System

Compl

ex sy

stem

orga

nic

cosm

ology

Purpose for establishment of Lab Link

Lab Link aims to establish

an International Ethical Certification and

Educational Network

Concept of establishment The construction of sustainable society that can achieve

Millennium Developmental Goals.

Purpose of Design The global dissemination and construction of social system and

lifestyle where modern humans can harmonize with nature and

diversified society and pluralistic culture.

Midterm Planning of Lab Link by Holistic marketing

Economic system for consumption of materials by material civilization of 20 century

Shift to economic system for consumption of experiential process with self-development

Target of marketing

Manifest Consciousness

Construction of organic network by management of sustainable tourism and alternative medical care for recovery of spontaneous cure Personal

Subconsciousness

Pre- consciousness

Communitysubconsciousness

Body Awareness

Construction of social network system

Construction of free think tank for development of ethical guideline and ethical standard and development of certification system by creation of integrative science

Hospitality Resort

Harmonized Society

moral

Rule by power

material

sensibility

Psychophysical

Process

Transition

Perio

d for

for s

tabili

ty

5ye

ars

10

year

s

20 y

ears

3

0 yea

rs

50 y

ears

Construction of fundamental system and main business contents

Society of modern human have harmonized with nature, pluralistic culture and diversified society

Construction of experiential industry and healthcare industry for shift to experiential process economy

Development to organic network

Construction of expert social network for supply of goods and experience as well as management of certification and creation of ethical code, quality standard in each domain and nationConstruction of social network for consumption of goods and experience as well as assessment concerning goods and experience

Construction of Free think tank

Mandala business strategy with Nesting system

Ethical code, quality code, risk management Various Experts Personal subconsciousness

Sustainable tourism and Healthcare Evolution Moral

Management of certification system Local network

in each nations

Expert Social Network System

Creation Participator Target of sub consciousness marketing

Supply and demand Evolution Philosophical contents

Branding Network Business plan

Support and Buzzword People seeking spontaneous healing

Pre - consciousness

Consumption and public movement Evolution Belief

Assessment Local Network My Lab Link

Social value General population Manifest consciousness

Consumption Evolution Value

Evaluation Organic Network Hospitality Resort

Mandala for construction of fundamental social system ～

for changing flow of money from sub consciousness

The TriggerPhase

Dynamic stability

Ethical standard

and guideline

Super specialists who are well versed in everything

Community subconsciousness

Integrative science Evolution Relief

development certification system

Global network in the world

Free Think Tank5 ye

ars

10

year

s20

yea

rs30

yea

rs

The TransformationPhase

The criticalPhase

The Break ThroughPhase

Shift to experiential process economy

psycho process physical process

Reader, Non regular Consumer

General populationexcept ofmembers

My Lab Link member

(the general public,Student,Housewife,Businessman, etc)

Lab Link Experts(enterpriser,media, NPO,NGO, Doctor, researcher

Teacher,bureaucrat Administrator, artist,

researcher,scientist,etc)

Changing economic

value

Upper “ m

ovement for evolution of coconscious”

Research idea of Holism, Holistic

Real systemFeed-back

Flow moneyVirtual system

Free

Upper “m

ovement for harm

ony of person, and nature

Consumerzone

Access zone

Timeschedule for beginning strategy

Attainment of model(which develops business,education, science including each specialized fields ) 　　　　

Password zone 　 Free

Realization

Applications

Experimentation

Creation of new option

Changing life-style

Changing personal business

Changing personal beliefSupporterLeadershipTrend leader(who creates buzzword in website)

Payment for advertisersFree

for readership

　 Free zone

Payment

Design of new modelDesign of social systemCreation of new theory and paradigm including new thoughtIntegration of science and thoughtProposal of new origin for idea

“Accumulation of

Wisdom”in supported

university “

Decision of

rule and strategy

integration of idea,etc

Discuss and Writing

publication

Elucidation of

self determination

Elucidation of universal self

Education for acquisition

of sensation by real activity

Roll Play

Social Skill

Workshop that members

experience theory

Design of universal policy

reductionism m

ulticulturalism Integral H

olistic

Nesting system

for promotion of potential evolution

　　　　　　　 N

esting system for prom

otion of potential harmony

　

Sub consciousness marketing for business strategy Lab Link creates interaction to real system from virtual system

“Lab 　 Link “Free Think tank

Core-member(super specialists who are

well versed in everything)

Secret zone

4 3 3 1 year

Nestingvalue B

elief Relativity R

elief

Philosophy

Create Holistic Harmony Theory

Research idea of Integral,Unification

Corporate Identity Lab Link becomes main hub in order to evolve as the being

Lab Link guides 4 shifts for evolution as the being

1. Integration of scientific and philosophical domains

by organic perspective

2. Transcendence of material civilization by organic perspective

3. Creation of new social value and global insurance system for

spread and redevelopment of traditional alternative

medical care for sustentation of diversity and

recovery of spontaneous healing system

4. Design of social system that modern humans are harmonize

with nature, diversified society and pluralistic culture

Lab Link natural -tourLab Link natural -tour Hospitality resortHospitality resort Planning/ConsultingPlanning/Consulting

Creation of value-added

Ⅱ. Real system: Construction of experimental process economy for recovery of spontaneous cureDevelopment of experiential process economy that can recovery spontaneous healing system concering systemic physiology of human-being as organism.

Ⅱ. Real system: Construction of experimental process economy for recovery of spontaneous cureDevelopment of experiential process economy that can recovery spontaneous healing system concering systemic physiology of human-being as organism.

Free think tank Free think tank Establishment of certification systemEstablishment of

certification systemNetwork for information communication Network for information communication

Sustainable tourism ~Integration of Eco-tourism and healthcare~

14. Development of problem that can supply experiential process value

15.Program of administration and management

16. construction of training system for quality maintenance

Ⅰ. Virtual system : Construction of the social network system ... Research and Development of information strategy,risk management strategy and brand strategy for development of potential market

Ⅰ. Virtual system : Construction of the social network system ... Research and Development of information strategy,risk management strategy and brand strategy for development of potential market

Basics strategy of Social network system(SNS)

6. Free think tank SNS 7. Expert SNS

8. My Lab Link SNS

Creation of International Ethical and Educational Network

Development of business strategy of International Ethical

and Educational Network

Development of experiential process value... Supply of healthcare and experiential process for recovery of spontaneous cure

Suggestion of health maintenance by self-administration

17. Construction of network for health care18. Hospitality Hotel <care Hotel> <welfare type Hotel> <Hotel for medical tourism>19. Construction of the integrative

alternative medical care20.Development of global insurance system 21. Development of integrative model of organic agriculture, forestry, fishery for healthcare

Construction of premium brand

9. Ethical code and norm based ethical guideline

10. Quality standard

11. Administrative provision.

12. Franchise 13. Development of global indicator by entropy or calorie

22. University marketing

23. Construction of integrative education system for coexistence 24. Education to company, hospital, school and public institution

25. Regional policy

26. Financial policy

Design of fundamental strategy Development of universal policy

1. Development of ethical guideline and ethical standard2. Development of certification system 3. Accumulation of knowledge4. Mutual education5. Epidemiology investigation and information disclosure by experience participation of consumer6. Mutual training and educational institute for researchers in Web site 7.Development of global insurance system for spread and redevelopment of traditional alternative medical care

Elucidation of systemic physiology as organism

Creation of society that humanbeing harmonized with nature, pluralist culture and diversified society

The suggestion of the universal policy to specialized agency of Un

ited Nation

The suggestion of integrative Policy that can link each partial System for coexistence

Development of self-referential circulative flow for creation of individual linkage between general people and global elite

Construction of the network

conglomerate model by construction of organic

network

Shift to experiential process as economy

Utilization of orgasm with

strategy focusing on all perception

Lab Link’s business strategy~ Creation of premium brand for recovery of spontaneous healing system …..Fundamental business plan that aims to experiential process economy with healthy and high quality lifestyle…

Addiction ← 　 Repeater ← 　 Same behavior 　　← Body as un consciousness seeks same stimulus for organism 　← satisfaction that is based on happiness 　

Stimulus by

experience

Perception by senseorgans

　　

feeling an

d m

ood

mu

scle

heavily

fishy

pain

stiffness

light

Slow

or sp

eedy

tend

erness

Cod

ing of stim

ulu

sorgan

s

limb

coldw

arm

breath

pu

pil

chest

　　　

self-referential rep

etition

　　

Cogn

ition ab

out cogn

ition

Negative

Positive

Desire forrepetition

Orgasm

　　au

tonom

ous ch

oice by

un

derstan

din

g

Sw

eat glan

ds

Ston

-in

es Stop of repetition

Physical value judgment rather than psychological value judgment has a key for consumer behavior

psychological process of （ principle of pleasure or happinessas individual ）

emergence to mind⇒feedback by memory with⇒ or without psychological ⇒ pleasure value judgment

Physical Process ( principle of organism as organism)

stimulus vegetative feedback with or without physical value⇒ ⇒ ⇒

orgasm judgment

Experiential process marketing theory ….interaction between the value with physical perception and the value with mental recognition….

Process strategy of Experiential process marketing theory

Process strategy of general marketing theory

Desirefor

repetition

Cold

]sw

eatR

efreshing sudation

hap

pin

ess or un

hap

pin

essExperiential process marketing utilizes psychosomatic process and psychophysical process

Sen

se

Internal physiologicalresponse of

body

Bodyawareness

Desirefor

repetition

pleasu

re or un

pleasan

tness

e

systemic sense

Physicalvalue-

Judgment

ordersby

orgasm

Slow

or sp

eedy

faceE

xpressive

facial sign

als

un-orgasm

　　　

mem

ory recall

Influence to psychophysical process

by external environment of meteorological influence etc

regularrepetition

Longterm

memory

cognition Metacognition

　 psychological Value-

judgment

Self-determination

Consumption

behavior

Satisfaction

or dissatisfaction

Behavior of human-being is dynamic process with incorporation between body and mind that is based on psychophysical process between environment

and oneself. Though Satisfaction by happiness in consumption behavior becomes fundamental in most of marketing theory physical sense,

human-being seeks physical orgasm by physiological process with consumption behavior.

Most of existing marketing theory has diremption of process between body and mind by dualism as well as diremption of psychophysical process by reductionism

Experiential marketing theory

jud

gmen

t by th

ink

ing

A call for establishment of an International Ethical Certification and Educational Network.

We indicate reason for spread of ethical guideline and ethical standard for reason like below.

For the remedying the gaps in economic disparity, global guideline and ethical standard is needed.

Even if UNESCO creates guideline and ethical standard, if this standard doesn’t link to profit of enterpriser, guideline and ethical standard don’t have actual effect in actual economy.

If guideline and ethical standard can link to branding strategy of enterpriser, rapid spread of guideline and ethical standard is possible.

We can observe branding strategy by ISO about thus case study.

We suggested concrete policy that UNESCO establishes an International Ethical Certification and Educational Network with Design of Lab Link. There is also a call for development of further ethical guideline and ethical standard like ISO.

Creation of main hub for construction of sustainable society

Call for Establishment of an International Ethical Certification and Educational Network

There was also a call for development of further

ethical guidelines and ethical standards by UNESCO

Lab 　 Link 　 Creation of organic network model

Composition business model concerning sustainable tourism

Circulation in free think tank by mutual education

tourist agency 　　

welfare enterprise Enterprise and 　　　　　 persons of alternative agriculture,

　　　 domestic forestry,and 　　 marine products industry

Feedback ofbusiness model

concerning regional policy

Big citymuch consumers

that include big company,vocational school

and hospital

Local areaSupplier that include medium size or

small size self-management

company

Information/ person/money service/article

Elucidation of physiological human being

Lab Link field of information in social network system

Healthcare industry as core of integrative business model

Alternative medicine

Western modern medicine

Integrative medical care

Researcher

Various Specialists

　　 General participant

expert(entrepreneur / businessman)

　　　　

Information/ person /money　　　　　　　　　　　　 Information/ 　　　　　　　　 person /money

　　　　 Information/

　　　　　 person / money

　　　　

Grand Design “Hospitality Resort” of 23 century by International Ethical and Educational Network

Theme as regional policy “Recover of spontaneous healing system”Rural region 　 Urban region

Experiential Industry Healthcare Industry

1. Branding Japanese food of high-price,safety-food with spread of LOHAS(Lifestyle of health and sustainability) ・ circulation of organic food,traditional food and these cooking style 2.Establishment of institute for offer of information（ rental farm, education, switching job etc ）3.Redevelopment of farm ･ forest ・　　 field for organic agriculture4.Creation of organic farm and forest in urban area (rental of urban residences restraints for slow food)5.Improvement of land by application of microbe6 ． Spread of restraints for 　 organic food by farmer

Sustainable tourism

Establishment of institute for offer information ofguideline,education,linkage for supply and demand University and association that offer education and know-how of marketing for sustainable tourism

Harmonized agriculture

Local area thatdon't have eco

-tourism 　

Walking in traditional landscape

　slow-food, grum

met

Shift of eco–tour from

mass tourism

in urban area

Local area that 　　have eco-tourism

　typical eco-tour

　natural tour

（alternative medical

care+eco-tour

）

InformationTechnology

BigHotel

Middle -minordeclining Hotel

1.Supply of careas preservation medicine for oldperson and sick person by homedelivery2.Establishment of institute for offer of information for care3.satellite clinic by web-sight4.homedelivery service of hair-cut,massage, shopping daily goods by reservation on line

　Green-tourism

, Blue-tourism

Integral welfareas home delivery

HospitalityHotel

1.Shift hospitality hotel with integrative alternative medicine from luxury hotel2. Establishment of center for integrative alternative preservation medicine for medical tourism3.proposal of new lifestyle for recovery of spontaneous healing system for urban residences.4. Integration between food therapy, psychophysical therapy like yoga, Qui and body work,detoxification

1.Shift care hotel from declining hotel for old person of urban region2. Establishment of institute to offer information and education for care,supply and demand3.Offer day-care service and day stay service by using vacancy room4.New employment policy for regional service from saving of declining hotel

Care Hotel

Environmental economy for preservation and application

Care economy for daily health care

　participant /experience eco-tour

spa– healing by alternative preservation m

edicine

Autonomous economy inRural region (recovery of

agriculture, forestry and fishery)

Circulated economy by application of “ICT revolution”and

“Reference revolution”

Target of universal policy : Shift to experiential process economy

Date post:	18-Dec-2015
Category:	Documents
Upload:	elfreda-robinson
View:	219 times
Download:	2 times

Ethics and Climate Change in Asia and the Pacific WG 3: Visions and Hopes for the Future Draft in my...

Documents