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Accept responsibilities towards society including setting professional standards for supply of information i.e. truth, accuracy, objectivity, privacy and balance of their reporting.
Avoid publishing information that could lead to violence or social disruption.
Expect societal intervention if the media fail to meet professional standard.
Collectively reflect a diversity of content to ensure public access to a variety of viewpoints, and their right to react to these viewpoints.
Accurate and truthful
Sincere intentions
Reports what is newsworthy
Objectivity
25% of journalists are listening to podcasts
Nearly 80% of journalists surveyed believe that bloggers have become important opinion-shapers in recent years
91% of journalists surveyed agree that new media and communications tools and technologies are enhancing journalism
Everyone can be their own news outlet
Ethical values of social media users
The average blogger could be just as ethical as the average reporter
Ethical action doesn’t depend on the communication channel
Planning conversation against goals set best practices
Codes are continuously evolving
Transparency
Conflict of interest
Decisions
Integrity
Greater Possibility
Greater Interest
Greater Freedom