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    management

    ethics

    In thIs Issue

    Summe 2008

    EthicsCentre CA announces its publication o

    the third edition o Ethics & Governance:

    Developing and Maintaining an Ethical Corporate

    Cultureby Pro. Leonard J. Brooks and David Selley,

    two o the Centres co-ounders. Tis publication,

    launched on March 6, 2008, is one o the Centres

    major educational initiatives and serves as a practical

    resource or business. While the books primary ocus

    is ethical conduct within companies and particularly

    publicly-traded corporations, it also applies to any

    organization - large or small in any sector that

    seeks to instill ethics as a part o its decision-making

    process.

    Proessor Leonard J. Brooks is a Proessor o Business

    Ethics & Accounting and Executive Director o Te

    Clarkson Centre or Business Ethics and Board

    Eectiveness at the Rotman School o Management,

    University o oronto. Proessor Brooks has had a long

    and distinguished career in the eld o business ethics

    and is a recipient o the Ethics in Action Award or

    Ongoing Social Responsibility. David Selley, FCA is a

    Public Accountant and a Past Chair o the EthicsCentre

    CA. Mr. Selley spent much o his career at Ernst &

    Young Chartered Accountants, where he specialized

    in auditing standards and methodologies. He hasalso served on the Board o Directors o ransparency

    International Canada.

    Oscar Wilde summed it up with customary air in

    Lady Windemeres Fan; Experience is the name that

    every one gives to their mistakes. David Selley adds

    his own touch by asserting that doing the wrong

    thing usually causes trouble. I an organization errs

    ethically, the ramications can be broad-reaching.

    Since the early 1990s there has been a growing

    realization that a supportive ethical culture - a culture

    o integrity - is critical to an organizations success

    Len Brooks and David Selleys updated bookEthics

    & Governance: Developing and Maintaining an

    Ethical Corporate Culture provides an invaluable

    blueprint or organizations through practica

    guidance to the development o a culture o integrity

    as the core o governance reorm.

    Many successul companies had already established

    a culture o integrity beore the Enron, Arthur

    Anderson and WorldCom scandals in the United

    States became ront page news. For those at the

    leading edge in corporate ethical conduct, the ormula

    was readily apparent; good ethics are good businessGood ethics can not only support a competitive

    advantage, but can also oster enthusiastic suppor

    among employees, customers and stakeholders

    Tese successul companies were also aware that al

    employees - irrespective o position level - as wel

    as company agents, customers and suppliers, need

    guidance about a companys values and integrity

    expectations. Guidance can ensure that decisions

    made are not only ethical but also serve to protect and

    urther the companys strategic objectives, enhance a

    companys reputation and uture prots and ensure

    sound risk management based on ethical principles.

    Te much-publicized corporate scandals presented

    a silver lining in that they ushered in actions to

    restore corporate credibility and public condence

    in capital markets. Te resulting governance reorm

    also introduced the need or compliance with new

    legislation such as the Sarbanes-Oxley Act (SOX) o

    July, 2002. CEOs, CFOs and Boards o Directors were

    obliged to ensure that adequate and eective interna

    corporate controls were in place, both to protec

    Cotied o pae 2

    Develpi ad Maiaiia Eical Cpae Culue

    CveDeveloping andMaintaining anEthical CorporateCulture . . . . . . . . . . . . . . 1

    EdiialTe EvolvingRole o the Ethicsand ComplianceOcer . . . . . . . . . . . . . . 6

    EdiialRespect in theWorkplace. . . . . . . . . . . . . . . . . . . . . . . . . . 8

    A Messaerom theExecutive Director

    . . . . . . . . . . . . . . . . . . . . . . . . . . 9

    LeislaiveWacProposed Changesto CompensationDisclosure . . . . . . . . 10

    UpcmiEvesEthicsCentre CA

    12

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    the company and the accuracy o

    nancial reporting. Brooks and

    Selley note that good governance

    now requires an assessment o a

    companys culture o integrity to be

    part o the risk management and

    internal control review processes.

    Tere were lessons learned rom

    other ethical situations including

    Union Carbide, Ford Pinto, Intel,

    Shell, exaco, the ylenol recall,

    Parmalat and more recently,

    Hollinger International.

    Canadian securities regulators

    have also adopted some o the U.S.

    regulatory elements. Many Canadian companies and

    their auditors are now subject to SOX and Securities

    and Exchange Commission (SEC) regulations. Te

    oronto Stock Exchange adopted new rule changes

    at year-end 2002. New trends, including review

    o the independence o Directors, clarication

    o responsibilities, greater transparency, claried

    legal liabilities o the CEO, CFO and Directors

    and independence o auditors have emerged. Te

    new governance places a premium on reputationmanagement, ethics risk assessment, corporate

    citizenship and mechanisms to improve ethics

    management

    What is a ethical cltre?

    What constitutes an ethical culture and how does

    it work? What values dene an ethical culture? In

    essence, an organizations culture is akin to corporate

    DNA - the way we do things around here. It includes

    broader values and normative patterns that guide

    employee behavior. A corporate culture is the set o

    belies, norms and practices that are shared by anorganizations members. A culture o integrity depends

    on the set o values that drives belies, norms and

    actions. Te need to explore how to make corporate

    culture better remains a constant challenge. Brooks

    and Selley believe that developing and maintaining

    an ethical culture is a key determinant o stakeholder

    support and success. Ethical cultures are seen as

    important building blocks to help ocus on and

    improve corporate governance.

    Employee actions ow rom belies and norms tha

    are conditioned through an organizations mission

    statements, codes, communications and employees

    own personal values.

    Why does a oraizatio eed a ethical cltre?

    Te answer is really quite simple - Its Good BusinessBrooks and Selleys work emphasizes why building

    and maintaining an ethical culture is important to

    any organization, irrespective o its size and nature

    o business or service. Te business case or creating

    and sustaining a culture o integrity remains strong. I

    an organization can successully inculcate an ethica

    culture into the way it does business, it is highly

    likely that the company will be more successu

    than an unethical counterpart. In the post-Enron

    environment, personal and corporate legal liability

    or misdeeds have soared. I decision makers do no

    take into account the strategic signicance o ethicaand legal considerations in pursuing prots, they

    ail to appreciate the potential damage that may b

    caused to the company in the long run. Brooks and

    Selley assert that the pace and complexity o business

    operations continue to increase and in turn will place

    even greater reliance on building relationships and

    managing risks ethically. Increasing attention on

    Cotied from Cover

    Develpi ad Maiaii a Eical Cpae Culue

    2007 L.J. Brooks. Reproduced with permission from Business & Professional

    Ethics for Directors, Executives & Accountants, CENGAGE LEARNING (formerly

    Thomas South- Western)

    2

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    developing an additional point o reerence or

    decision-making - an ethical corporate culture

    to guide employees to behave ethically - is

    essential.

    Organizations are not only held accountable to

    shareholders, but also to stakeholders including

    employees, customers, suppliers, legislators and

    regulators and host communities. Stakeholders

    increasingly expect that their interests will

    be taken into account in return or their

    support. A culture o integrity is important

    or enthusiastic support among employees,

    customers and stakeholders to help maintain

    a productive environment that is aligned with

    business objectives and to sustain sales margin.A culture o integrity can serve as an eective

    recruitment mechanism in which talented

    individuals seek out ethical organizations

    and shy away rom those with less than ideal

    ethical values. An ethical corporate culture

    does more than providing a rame o reerence

    or employees, it can also improve the level o

    trust that employees have in the organization.

    A culture o integrity gives essential guidance

    about an organizations values or integrity

    expectations. Tese in turn help everyone

    within the organization to make decisions thatprotect the companys reputation and also to

    urther its strategic objectives.

    Can a culture o integrity really help an

    organization? Recently published studies

    including KPMGs Ethics Survey, 2005-2006

    provide compelling evidence that an ethics

    program leading to the development and

    maintenance o an ethical corporate culture

    not only improves perceptions o behavior

    but also is critical to the ongoing success o

    a corporation. KPMGs survey comparescorporations with and without ethics programs

    and nds that an ethics program improves

    perceptions or behavior based on the ollowing

    statistics:

    Betweensixand12percentreduction in

    observed misconduct or violation o values

    and principles in the prior 12 months.

    Arangeofnineto16percentimprovement

    inprevention o misconduct.

    Between39and48percentimprovement

    in comort among employees in reporting

    misconduct to a supervisor.

    27to46percentimprovementinbeliefthat

    appropriate action will ollow reporting o

    misconduct.

    Between43and54percentimprovement

    in employee perception that the CEO and

    other top executives set the right tone at

    the top.

    37to49percentimprovementinemployee

    motivation to do the right thing.

    Sound risk management provides another

    compelling reason oran eective governance

    system based on an ethical

    corporate culture. Brooks

    and Selley assert that

    although between 10 and

    20 per cent o employees

    will never bend the rules,

    steal or commit raud and

    the same percentages will

    do so irrespective o any

    system to prevent such acts,

    the majority o employees between60and80percent

    will bend the rules, steal

    or commit raud i they

    think that they can get away with it. Without

    sound ethical guidance and related internal

    controls, organizations risk vulnerability to

    illicit acts frombetween80 and 90percent

    o employees. With a sound ethical culture

    in place, that number can be dramatically

    reduced to between 10 and 20 per cent.

    How does a oraizatiocreate the riht cltre?

    Just as doing the right thing is not always

    easy, designing, implementing and sustaining

    a corporate culture o integrity can be

    challenging. Brooks and Selleys book helps

    organizations to determine whether or not

    their culture is suciently ethical. Pragmatic

    checklists and guidelines provide essentia

    steps or eective ollow through and

    implementation. Figure 3.1 outlines the key

    sequence in Creating and Implementing an

    Ethical Corporate Culture:

    Clariying roles: building a proactive ethica

    culture requires strong and committed ethica

    leadership - the tone at the top. Demonstrated

    support rom senior management is essentia

    in creating and sustaining an ethical corporate

    culture. Te CEO must endorse the process

    Tese elements can not be lef on the shel but

    need to be put into practice on a daily basis

    (See Figure 3.2Te Leadership Component)

    Research also indicates that to be perceived

    as an ethical leader, an individual must both

    articulate and demonstrate a corporations

    expectations o ethical values. Speaking ou

    is key. Without these actions, employees may

    believe that the bottom line is all that matters

    Prots that are made also need to be made

    ethically as well as legally.

    Identiying values and issues: while valuesare key touchstones in establishing patterns

    o motivation, norms and behavior among

    employees, an eective ethical system o

    governance requires more than signposts

    pointing in the right direction. Elements need

    to be appropriately integrated andeectively

    Cotied o pae 4

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    Develpi ad Maiaii a Eical Cpae Culue (cond)

    monitored without trial and error. Without support

    and reinorcement mechanisms, Codes o Conduct

    have restricted utility. Ethical values and rules can

    be dicult or employees to both grasp and observe

    because the positives o an ethics program are

    ofen not intuitively sel-evident. Brooks and Selley

    acknowledge that convincing employees requires

    an all-out eortEmployees will not buy into an

    ethics program unless there is a strong, dedicated,

    well-resourced eort directed at developing and

    maintaining an ethical corporate culture. Guidance

    and senior management support must underpin the

    organizations strategic objectives.

    Guidance: developing the core values and issues

    foundation (seegure 3.3) is the basis for cultural

    guidance. Tis can dene important behavioral

    principles and guide how employees will act with

    the organizations stakeholders. Ethical values need

    to be ront and centre in establishing a culture o

    integrity. Many corporations choose core values

    related to reputation-drivers (trustworthiness,

    credibility, reliability, responsibility (seeFigure3.4);

    hyper-norms (honesty, airness, compassion, integrity,

    predictability, responsibility; and ethical decision

    criteria (net positive utility or consequences o an

    action, observance o duties, rights and/or airness

    and expected virtuosity. Integration o ethical valuesinto the organizations strategic and operational goals

    is the next essential step. Consistency is key to avoid

    conusion and to keep perormance in line with

    desired objectives. Brooks and Selley explore ethical

    decision-making approaches and criteria (see gure

    3.6)alongwithaValue Desirability Framework (see

    gure 3.7) to determine what specic value-added

    and desired/expected behaviors are required. Ethics

    issues need to be identied and articulated by the

    organizations leadership. Important ethical issues

    requiring ethical guidance can be identied through

    various approaches, including environmentalsensitivity scans, stakeholder consultation groups and

    ethics audits.

    Efective communication o organizational values

    and objectives is also essential to minimize employee

    conusion and to achieve employee understanding

    commitment and support or desired behaviors

    Brooks and Selley provide insights or creating

    guidance communications and a ramework

    relating to the companys mission statement, Code

    o Conduct and other decision aids. Jointly these

    can develop commitment to and understanding

    o the organizations ethical objectives. Tey show

    how to integrate core values into strategic objectives

    and operational goals. Eective communication o

    values and building on input rom all levels within

    an organization are also critical to success Launching

    a new ethical corporate culture along with eective

    training are also keys in developing employee

    understanding and commitment to the underpinning

    o an ethical culture.

    Are We Tere Yet?: when these steps are achieved

    organizations need to work on reinorcing and

    sustaining the organizations values and preerred

    practices as well as ostering compliance with its

    policies. Brooks and Selley discuss a variety o

    techniques, including reinorcement o values

    communication and eedback mechanisms

    management development, Ombuds oces, hotlines

    whistle-blower programs and inquiry services

    standalone and/or integrated ethics training

    appropriate eedback and recognition and reward odesired behaviors. Ethical values may be spelled out

    in an organizations Code o Conduct but unless they

    are also incorporated into perormance evaluations

    and employee job descriptions, the Code will al

    short o an eective process or dealing with ethica

    issues. Reinorcement mechanisms (see chapter six

    are needed to ensure that employee commitment

    to the culture o integrity is sustained and renewed

    and that appropriate decisions continue to be made

    It is important to develop an on-going monitoring/

    reporting process that helps to achieve employee and

    management compliance and to address violations oa code o ethics.

    Corporate Social Responsibility (CSR): CSR i

    becoming increasingly important or many

    corporations as external stakeholders apply rising

    4

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    pressure or transparency while exerting increasing

    inuence over corporations to make a dierence

    through CSR (see Appendix A: CSR and Sustainability

    Reports, Indexes and Rankings). Brooks and Selley

    discuss CSR and how it relates to ethical perormance,

    along with rameworks or CSR measurement,

    potential comparators and the audit o CSR reports

    (see chapter seven).

    Brooks and Selleys work also guides organizations

    through the essential components in achieving

    a deensible ethical decision - including eective

    management o conicts o interest, international

    operations, not-or-prot and small owner-managed

    organizations. Te authors are clear to point out

    that Te values chosen will determine whether or not

    employees are directed to behave in an ethical manner

    or not.By way o example, i employees believe that

    the bottom-line is paramount, they are likely to step

    over the line and act unethically. An organization

    needs key stakeholder support to attain and sustain

    its strategic objectives. Stakeholder interests need to

    be careully accounted or. As well, Brooks and Selley

    assert that the degree to which a corporate culture is

    based on ethical principles that respect the rights o a

    multiplicity o stakeholders will determine its degree o

    ethicality.A self-assessment score sheet to assess this

    factor,alongwithFigure2.3detailingkeystakeholdersupport is available at the accompanying website

    http://www.ethicscentre.ca

    Developing an ethical corporate culture involves going

    beyond a minimum ethical perormance approach

    that is achieved by setting the bar at a compliance or

    legal standard level. It is insucient to put a sound

    ethics program in place and cross corporate ngers

    in the hope that it will work. While measurement,

    monitoring and reporting o perormance will

    go a long way to developing and maintaining an

    ethical corporate culture, steps need to be eectivelyintegrated and implemented. A well-designed, well-

    implemented corporate ethics program can reduce

    an organizations risk o unethical and illegal actions

    by employees and agents while responding to the

    interests o the companys stakeholders. Once in

    place, how can an organization improve, manage

    and maintain its ethical culture? Brooks and Selley

    include a number o useul checklists and practicaltips, to help organizations determine whether or not

    their culture is suciently ethical. Achievement o

    a corporations strategic objectives cannot be lef to

    chance. Irrespective o an organizations size, nature

    o its operations or services, achieving a culture o

    integrity can result in business success. An ethical

    corporate culture will not only provide a common

    rame o reerence that inuences employee behaviors

    and instills principles o management and control

    leading to desirable ethical outcomes, but also

    becomes the driving orce o an organization.

    Te Canadian Centre or Ethics and Corporate Policy

    provides a companion website at http:/www.ethicscentre.

    ca to assist organizations urther in developing and

    maintaining an ethical culture. Click on the Resources

    sectiono the EthicsCentre CA website and go toArticles

    and Submissions to reach the companion website. Tis

    link also provides updates, news and commentary on

    governance and ethics matters. Also available at this

    site are downloads o checklists, tables and other helpul

    documents that are reerenced in Brooks and Selleys

    book. Complimentary copies o the book have been

    provided to the Centres members. Non members may

    order a copy o the book or $10.00 (plus shipping and

    taxes) by contacting the Canadian Centre or Ethics &

    Corporate Policy either through its website or by calling

    416-368-7525.

    Photo : David Simpson, Director InterPraxis

    5

    From left to right: Len Brooks, Hlne Yaremko-Jarvis and David Selley.

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    Te Conerence Board o

    Canada published a report in

    November 2006 on Te Evolving Role o the

    Ethics and Compliance Ofcer, authored by

    Zachariah Ezekiel. Tis report is part o a series

    o reports produced by the Conerence Board on

    organizational ethics. Te report draws rom the

    insights o the Corporate Ethics Management

    Council, one o the executive networks oered

    by the Board. Te Councils Senior Research

    Associate is Michael Bassett, and the Ethics

    Centre thanks Mr. Bassett or allowing us to

    assemble some o the Reports content or this

    newsletter. Te ull copy o the report is available

    through the Conerence Boards e-library www.

    conerenceboard.ca (Vincent Power, Editorial

    Board, Management Ethics).

    Itrodctio

    Many rms still struggle with the best way to

    manage the corporate ethics unction, never

    mind how to sta it. Indeed, all too commonly,

    candidates are thrust into the

    role with little preparation or

    training.

    Ideally, senior executives selected to

    lead ethics and compliance programs

    should have signicant and varied

    experience in the organization

    and in the industry. Knowl-

    edge o the industry can

    help in understand-ing the most important

    risks and in sning out

    problems more quickly. But

    in certain situations or example, serious le-

    gal or ethical problems in the organization, or

    employees who have a low level o trust in the

    existing management team a search or an

    external candidate may be required. Whoever

    is chosen, that person needs credibility with

    senior management and the Board, and must

    simultaneously be seen as approachable, ac-

    cessible and trusted by more junior sta.

    In many cases, ethics or compliance positions

    are created in response to external pressures,

    rather than to a perceived business need. In

    other words, companies create ethics oces

    not because they eel they need one, but

    because they are orced to, either through

    regulatory or other legal coercion, or in

    response to the exigencies o dealing with

    increasingly jaundiced stakeholders. Indeed,

    establishment o an ethics or compliance

    oce is ofen considered an end in itsel, with

    relatively little thought given to what the oce

    will actually do and what value it might add.

    A second complicating actor is that many ac-

    tivities related to ethics such as the manage-

    ment o internal nancial controls or conict

    o interest have traditionally been the pur-

    view o other corporate departments or unc

    tions. Even organizations with well-developed

    ethics or compliance programs may nd tha

    their legal, nance, risk management, inter-

    nal audit and human resource departments

    are still managing and accepting ultimate ac-

    countability or these unctions.

    Eaemet verss compliace

    Another signicant obstacle to a precise denition o the ethics unction is that, even among

    ethics believers, opinion has, until recently

    sharply diverged with respect to the approach

    that ethics programs should take. At the risk o

    oversimpliying, the two dominant and ofen

    competing perspectives are as ollows:

    e compliance approach to corporate

    integrity management (sometimes called

    the rules-based approach) suggests tha

    appropriate organizational and individua

    behaviour can best be encouraged by a

    concerted ocus on ensuring strict adher

    ence to legal and regulatory requirements

    and corporate policy. Proponents o thi

    approach avour clear rules, unambiguous

    communication o those rules, controls to

    limit individual discretion and to moni

    tor compliance, enorcement o rules and

    credible sanctions against rule-breaking

    Tey are suspicious o appeals to shared

    values or ethical ideals, believing those

    concepts to be too subjective to be mean

    ingully measured or enorced.

    e engagement approach to corporate

    integrity management (sometimes

    called the values or values and ethics

    approach) tries to shape a culture o

    6

    The Evolvi Role of theEthics ad Compliace Ofcer

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    integrity within a company by ostering

    dened organizational values and ethical

    standards and by encouraging and

    empowering employees to apply those

    values and standards in their decision-

    making. Proponents o this approach

    avour raising awareness o ethical

    issues through dialogue, training and

    other orms o support, and ostering a

    corporate culture that encourages (or

    at least tolerates) questioning about theethics o particular activities. Tey are

    uncomortable with an excessive reliance

    on rules, which, they argue, encourages

    conormance to the letter rather than to the

    spirit o the law. Proponents o engagement

    contend that rules cannot cover every

    eventuality and that organizations will

    want employees to recognize and manage

    ethical issues that may not contravene

    specic laws, regulations or policies. Tey

    urther argue that too many policies, rules

    and controls can hamstring managers and

    diminish organizational perormance.

    Conerence Board o Canada research

    ound that a consensus is emerging among

    practitioners that ethics programs must

    incorporate both the compliance and the

    engagement approaches.

    Corporations are increasingly taking an

    integrated integrity management approach

    to their ethics programs, incorporating

    both compliance and engagement activities.

    Evidence o this unied approach is ound onboth sides o the CanadaU.S. border.

    The relators weih i

    What is driving this emerging consensus about

    the need to incorporate and integrate both

    ethics approaches? One important motivator

    is that regulators and the judiciary have, in

    eect, mandated a truce. Legal exigencies

    notably the U.S. SarbanesOxley Act o

    2002 and comparable Canadian securities

    regulations are making proponents o

    the engagement camp come to terms with

    compliance and controls whether they like

    them or not. Conversely, although many o

    the most publicized regulatory interventionshave involved mandated compliance based

    activities, the positive eects o the engagement

    approach have not been lost on regulators.

    For example, the U.S. Federal Sentencing

    Guidelines (to which Canadian companies

    with U.S. operations are subject) strongly

    encourage a hybrid approach. Tey dene

    companies with eective ethics and compliance

    programs as those that exercise due diligence

    to prevent and detect criminal conduct . . . [and

    that] . . . otherwise promote an organizational

    culture that encourages ethical conduct and a

    commitment to compliance with the law.

    In Canada, regulators have also taken several

    steps to enhance compliance activities in

    publicly traded corporations. However, they

    are also increasingly paying attention to the

    importance o organizational culture or

    ethical business conduct.

    Research sests that a

    iterated approach works best

    Te ceasere between the compliance andengagement camps is also being driven by

    a growing body o research and experience

    suggesting that a hybrid o the compliance

    and engagement approaches yields better

    results than does compliance alone. Research

    by Linda revio and Gary Weaver (in

    Managing Ethics and Legal Compiance

    ound that, although compliance-type

    programs deliver some benets in terms o

    reduced misconduct, values-based programs

    represent more powerul inuences on

    employees attitudes and behaviors.

    Coclsios: The iterity maaemet fctio

    More and more Canadian corporations areadopting an integrated integrity managemen

    orientation to managing corporate ethics. Te

    ascendance o this unied approach is being

    driven by a growing recognitionamong

    practitioners, regulators and researchers

    alikethat neither a compliance nor an

    engagement approach can, by itsel, yield

    optimum results.

    However, although integrity managemen

    is increasingly being accepted as an integra

    corporate role, it remains a proession withou

    its own proessionals. Te Conerence Board o

    Canada report, Te Evolving Role o the Ethics

    and Compliance Ofcer, provides a sample job

    description to help clariy the skills required

    by compliance oriented or engagement-

    oriented personnel. Te Conerence Board

    research was conducted in response the lack

    o clarity across organizations regarding the

    kind o people who are best qualied and

    suited to eectively lead and manage the

    unied integrity unction.

    In a uture issue o Management Ethics, wellook at an Integrity Managers Prole and Job

    Description in an eort to help organization

    more eectively recruit or this increasingly

    important role.

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    Respect i the Workplace

    Idont get paid enough. Really, its true. AndIm not appreciated. My boss always usese-mail and never once drops by to ask me how

    Im doing. I dont think that (s)he trusts me

    or recognizes the valuable contribution that I

    make to the organization. I never get positive

    eedback. He denitely has avorites and Im

    not among them. Have you seen the way that

    he looks at me in meetings when I try to

    speak up? How he cuts me o mid-sentence?

    Im sure that he distrusts me i I take a sick-

    day. Im not given a shred o exibility. I eel

    micro-managed every moment o the work

    day. Seriously, should I consider moving on?

    Does this sound or eel amiliar? Lets

    change the scene to Paradise. Setting aside

    its Hawaiian location or a moment or two,

    imagine the island in the television series

    Lost as your workplace. Beore thinking

    nice work i you can get it, consider one o

    the characters Sawyer and his seemingly

    endless list o nicknames or those with

    whom he interacts. Few are immune rom

    his unrelenting insults. Deep Dish, Stay

    Pu , Pillsbury, Hit the Buet, - to

    name but a ew - are ung at an overweight

    Hurley who also suers rom a mental health

    disability. Each nickname is careully selected

    to resonate with a particular individuals

    personal characteristics, creed and physical

    appearance: Kato, Mohammed, Daniel

    Boone, Mr. Clean, Dr. Quinn, Pos de

    Leon and Short Round. Each name, except

    perhaps or Freckles - Sawyers love interest

    - is designed to both humiliate and demean

    the recipient. Even in Paradise, is Sawyer theequivalent o the abusive and harassing boss

    or co-worker? Is he the grown-up schoolyard

    bully?

    Sawyer is smart. He already knows that I was

    just joking doesnt cut it. A particular brand

    o humor in the workplace can be misplaced.

    While the protagonist claims that the recipient

    is over-reacting and simply too sensitive,

    such lack o respect may constitute either

    personal harassment and/or harassment on

    a prohibited ground under corporate policies

    and provincial human rights codes. While

    larger corporations may have well-dened

    policies with respect to abuse, harassment

    and violence in the workplace, are they

    translated into appropriate practices? Smaller

    companies and the not-or-prot sector

    may nd it challenging to implement zero

    tolerance policies in light o pressing work

    demands and increasingly limited resources.

    Employees ofen talk about respect and trust

    as matters o undamental importance. When

    asked to dene what respect in the workplace

    looks like, things can begin to get a bit uzzy.It usually boils down to how employees eel

    they are being treated. Demonstrating respect

    is more than a management responsibility;

    it crosses all position levels in the company.

    Flexibility, tolerance, showing acceptance

    to people around us, showing common

    decency to our co-workers and being

    considerate o others legitimate needs are

    critical. Acknowledging that ones own

    behavior towards others has an impact i

    also an essential ingredient o a respectu

    workplace. ogetrespect, one also has togiv

    respect. Te immediate supervisor, the boss

    senior management, work colleagues and

    Me we are jointly responsible or starting

    and sustaining the cycle o respect in the

    workplace.

    What i the workplace bully is your boss?

    Some employees unortunately become

    accustomed to the abuse and while not

    liking it, accept it as the norm while looking

    or another position. Short-term sel-

    preservation becomes an act that condones

    an intolerable situation. Sta resentmen

    gradually builds until one day someone

    erupts only to end up acing discipline. While

    there is no singular cookie-cutter solution a

    to what constitutes a good managerial style

    an oce bully - particularly when it is the

    boss - can not only aect employees health

    and well-being but can also insidiously

    undermine an organizations operationa

    strategies and business goals.

    Should bosses be held to a higher ethica

    standard, given that they are in positions o

    authority with the power to grant or deny

    a benet and presumably are to be role

    models? Please send your comments to the

    [email protected] Watch or the nexeditorial or more on the dierence between

    schoolyard bullies and those in the workplace

    along with preventative and remedia

    strategies or the employer.

    edItorIal

    By Flip Oberth

    8

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    Maaeme Eics Summe 2008 9

    Te 15 cm snowall and ensuing commuting

    chaos on March 5, 2008 did not bode well

    or the Centres long-awaited launch o the

    book Ethics & Governance: Developing and

    Maintaining an Ethical Corporate Culture. On

    that stormy morning I had visions o an emptyroom and possibly even no speakers - or this

    special event which was to be the culmination

    of18monthsworkbytheauthorsonthisbook

    commissioned by the Centre.

    As it turned out, even winter storms cannot

    deter those interested in corporate ethics.

    Indeed, attendance at the lunch actually

    surpassed the 85who had pre-registered for

    the event! Proessor Leonard Brooks and

    David Selley provided the audience with a

    brie yet inormative overview o their book

    and, as promised, a complimentary copy o the

    book was provided to all in attendance. Copies

    were also later mailed to the Centres corporate

    and individual members. (Copies are available

    or $10 rom [email protected]). Blair

    Peberdy and his team at oronto Hydro are

    to be thanked or their contribution to the

    success o this event through their marketing

    eorts, promoting the launch with the media

    and various organizations. We could not have

    done it without them.

    In our previous newsletter, I noted that we

    were planning to increase the number o

    member only breakast events. We have

    since held three breakasts eaturing (i)

    Proessor David Shugarman, Director o YorkUniversitys Centre or Practical Ethics on the

    Federal Accountability Act co-sponsored with

    ransparency International Canada, Inc.; (ii)

    Georges Dessaulles, RBC Compliance Director,

    on Insider rading and ipping Managing

    the Risks; and (iii) Louise Cannon, Senior

    Vice President, Compliance, Scotiabank on

    Outsourcing Risk Management. Te excellent

    attendance and eedback has encouraged

    us to plan more breakast events, beginning

    with one in September eaturing Vince Power,

    Director o Corporate Communicationsat Sears, speaking on corporate charitable

    and community investment programs. Your

    suggestions or uture topics or these practical

    and inormal learning sessions are welcome.

    On March 25 our Speaker Series guest

    speaker was Michael Jantzi, President o Jantzi

    Research. A leading Canadian spokesperson

    on socially responsible investing (SRI), Michael

    explored the evolution o SRI in Canada and

    internationally, reasons underpinning its

    growth, legal and duciary developments, and

    what the uture may hold. Michaels power

    point presentation can be viewed on the

    Centres web site under Past Events. Our April

    17 Speaker Series lunch event generously

    sponsored by First Canadian itle Inc. (and

    sold out with 116 in attendance), eatured

    Julie Dickson, Superintendent o Financia

    Institutions, speaking on ethics, incentives

    and risk management in the context o recen

    nancial market turmoil. We will conclude this

    yearsSpeakerSerieswithourMay28Annual

    General Meeting where we will welcome Mary

    Dawson, Q.C, Conict o Interest and Integrity

    Commissioner, as guest speaker.

    Tose o you who visit our web site may

    have noticed that we have introduced a newcalendar o events on which we are posting

    ethics related events o other organizations

    which may be o interest to our members

    We are also inquiring into the cost o creating

    a member only section on the site to allow

    or communications with members and

    inormation exchanges among members.

    In concluding this message I would like to

    extend a warm welcome to the Centres three

    new corporate members: Ontario Power

    Generation, the Public Accountants Councior the Province o Ontario and Starbucks Inc

    With nine new corporate members this pas

    year, we have attained a record high number o

    corporate members or the Centre. Tis is very

    encouraging as our corporate members are

    key to the Ethics Centres success as it is their

    nancial support which allows the Centre

    to carry out its various activities promoting

    corporate ethics. Should your organization

    wish to discuss membership in the Centre

    pleasecontactmeat416-368-7525orathmyj@

    ethicscentre.ca.

    I look orward to meeting you at our events

    and thank you or your support o the Centre.

    Hlne Yaremko-Jarvis, B.C.L., LL.B.

    Executive Director

    A Messae from the Exective Director

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    Smmer 2008 Maaeme Eics

    Leislative WatchProposed Chaes to Exective Compesatio Disclosre

    Te Canadian Securities Administrators (the

    CSA) have proposed amendments to the rules

    governing executive compensation disclosure

    in order to improve the transparency and

    consistency o that disclosure. Te proposed

    eective date or the new requirements is

    December31,2008.

    In releasing its proposals, the CSA noted that it

    believes that the rules governing the specicso what must be disclosed are out o date and

    that current disclosure requirements do not

    provide investors with adequate inormation

    about the basis on which Boards o Directors

    make decisions about senior executive

    compensation. Te proposed amendments

    are designed to provide investors with more

    complete inormation to assess the stewardship

    and governance o a company and to assist in

    their understanding o a companys executive

    compensation practices.

    Compesatio Discssio ad Aalysis

    Te proposed amendments would require an

    issuer to include a Compensation Discussion

    and Analysis (the CD&A) section in its

    annual disclosure with respect to how senior

    executives have been compensated (typically

    ound in a public companys proxy circular).

    Te purpose o the CD&A would be to provide

    a narrative overview that would help investors

    understand the disclosure that ollows. A

    company would be required to explain all

    signicant elements o compensation awarded

    to its most senior executive ocers (the

    Named Executive Ocers or the NEOs)

    or the most recently completed nancial year,

    including:

    the objectives of the compensation

    program;

    what the compensation program i

    designed to reward;

    eachelementofcompensation;

    why the company chooses to pay each

    element;

    howthecompanydeterminestheamount

    (and, where applicable, the ormula) or

    each element;

    howeachelementofcompensationandthe

    companys decisions about the element into the companys overall compensation

    objectives and aect decisions about other

    elements;

    any new actions, decisions or policie

    that were made afer the end o the mos

    recently completed nancial year tha

    could aect a reasonable understanding

    o an NEOs compensation or the most

    recently completed nancial year;

    in a signicant development, benchmark

    ing data used in determining compensa-

    tion including the peer group and how

    companies were included and excluded in

    the selection criteria; and

    in another signicant development, targets

    based on objective identiable measures

    (or i targets are subjective, a description

    o the targets without providing specic

    measures).

    Te proposed requirements would also

    contain a condentiality provision that may

    allow a company to exclude target levels tha

    relate to specic quantitative and qualitative

    actors or criteria i disclosure would seriously

    prejudice the companys interests. Where

    perormance target levels are not disclosed

    a company would however have to state what

    percentage o the NEOs total compensation

    relates to this undisclosed inormation and

    10

    Robert Yalde ad Tara Law - Osler, Hoski & Harcort LLP

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    Maaeme Eics Summe 2008 11

    how dicult it could be or the NEO, or how

    likely it would be or the company, to achieve

    the undisclosed target levels. Tis exemption

    would not be not applicable i the target

    levels have been publicly disclosed.

    Te CSA states that companies should be

    prepared to explain any decision to omit

    target inormation on the basis that it would

    seriously prejudice their interests. Tus,

    while one might be able to omit inormation

    regarding the objective identiable measures

    that went into the decision relating to, or

    example, the bonus awarded to a Senior Vice-

    President, Marketing on the grounds that

    revealing that inormation would disclose

    sensitive inormation about sales targets,

    the CSA is still calling or a discussion o

    the challenges associated with meeting those

    sales targets.

    The Smmary Compesatio Table

    Te CSA also proposes amending the

    Summary Compensation able (the SCT)

    that is included in executive compensation

    disclosure to ensure that it calls or the

    ollowing:

    the inclusionof a Totalcompensation

    column or each NEO. Te presence o a

    total compensation number is meant to

    acilitate the objective o communicating

    what the board o directors intended

    to pay each NEO. Te CSA eels that s

    single compensation gure will also be

    helpul to investors as it will be easier

    to compare compensation o individual

    executives;

    disclosure of share awards and option

    awards based on the grant date air

    value;

    adescriptionofthemethodologyused

    to calculate the grant date air value,

    disclosure o the key assumptions and

    estimates used or the calculations, an

    explanation o why the company chose

    that particular methodology, and an

    explanation o any dierence between

    the grant date air value and accounting

    air value;

    removal of the Bonus column in the

    SC since the CSA believes that the

    distinction between bonuses and non

    equity incentive plans could lead to

    potentially misleading and conusing

    disclosure. All non-equity incentive

    plans, including bonuses, will be

    disclosed in the Non-equity incentive

    plan compensation column;

    disclosureofonlycompensatoryamounts

    rather than the change in actuarial value(which includes both compensatory

    and non-compensatory amounts) when

    calculating pension values; and

    narrative disclosure of any signican

    actors necessary to understand the

    inormation provided in the SC.

    Te director compensation table would also

    be amended to reect the changes made to

    the SC.

    Retiremet Pla Beets

    Amendments are also being proposed

    to the dened benet plans table ound

    in executive compensation disclosure to

    reect emerging Canadian best practices

    in this area. Te table would now have to

    include a continuity schedule with respect

    to the accrued obligation to date. A dened

    contribution plans table would also be added

    to the Form that contains the rules governing

    compensation disclosure.

    It is not yet clear whether the CSA wil

    implement all o these changes in the

    orm proposed, but it is clear that the CSA

    is concerned to see public companies

    provide more ocused inormation tha

    it believes will address investor concerns

    about some o the perceived deciencies in

    the existing rules.

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    Smmer 2008 Maaeme Eics

    ethIcscentre ca

    MANAGEMEN EHICS

    is published seasonally

    by EthicsCentre CA.

    We welcome appropriate

    announcements, letters to

    the editors, short articles o

    300to1000words(which

    will be subject to usual

    editorial processes) and

    suggestions rom readers.

    MANAGEMEN EHICS

    is edited by Flip Oberth.

    Back issues of MANAGEMEN

    EHICS are on-line at the

    Centres web site. The opinions

    expressed in MANAGEMEN

    EHICS do not necessarily

    represent the opinions of

    EthicsCentre CA.

    This newsletter may be reproduced

    without permission as long as

    proper acknowledgement is given.

    YoU CAn rEACh US At:onE YongE StrEEt, SUItE 1801,

    toronto, ontArIo M5E 1W7

    Pe: 416-368-7525

    Fax: 416-369-0515

    E-mail: [email protected]

    Web sie:

    www.ethicscetre.ca

    Pii: Cortesy of The Caadia

    Istitte of Chartered Accotats.

    Layu: Jeifer Cottrea, Sears Caada

    CHARITABLE REgISTRATIOn nuMBER:

    12161 1932 RR 0001

    12

    Vicet Power, Vice-Presidet,Corporate Commicatios,Sears Caada Ic.

    Members Oly Breakfast Meeti

    Wednesday, September 17, 2008

    8:00 am - 9:00 amBell Canada Ofce, 483 Bay Street,

    Basement Level, Room 45

    Mr . Power s remarks on corporate

    charitable/community investment programs

    will ocus on how to start them, how to

    engage with meaningul organizations,

    how much to give, potential pitalls and

    communication to your publics about your

    programs.

    Cortey Pratt, Chairma & CEO,Toroto Reio Research Alliace

    Lcheo Series

    Wednesday, November 5, 2008

    12 noon until 2 pm

    The Albany Club, 91 King Street East, Toronto

    Register on the Centres web site at www.

    ethicscentre.ca or contact the Centre by

    phone:(416)368-7525ore-mail:lmarsh@

    ethicscentre.ca, noting any special dietary

    requirements.

    Derek Hayes, (Ret.) CIBC, ChairChristia Doely, DCo Consulting, Past ChairMichael Davies, (Ret.) General Electric Canada Inc.,

    Vice Chair and SecretaryJoa grass, Bell Canada, Vice ChairRoma Kosmya, Workplace Safety & Insurance Board,

    TreasurerLachla MacLachla, FetF Consulting, Vice ChairM.J. Marrocco, University of St. Michaels College,

    Vice Chair

    Loise Cao, ScotiabankJim Christie, Blake, Cassels and Graydon LLPgeores Dessalles, RBC Financial GroupLisa gressel, NortelSally gz, University of WaterlooHoward Kafma, Fasken MartineauMary McBride, Export Development Canada

    Michael Mcgra, BMO Financial GroupChristopher Motae, TD Bank Financial GroupFlip Oberth, Flipside Solutions Inc.Blair Peberdy, Toronto HydroVicet C. Power, Sears CanadaSeymor Trachimovsky, Zenon Membrane SolutionsMaree Wareham, Hydro One Inc.Robert Yalde, Osler, Hoskin & Harcourt LLP

    Board of Directors

    Upcoming Events

    Register on the Centres web site at www.ethicscentre.ca or contact the Centre by phone:

    (416)368-7525ore-mail:[email protected],notinganyspecialdietaryrequirements.


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