About our Reports- Market reports by yStats.com inform top managers about recent market trends and assist with strategic company decisions- yStats.com provides secondary market research: By using various sources of information we ensure maximum objectivity for all obtained data. As a result companies get a precise and unbiased impression of the market situation.- The analyses, statistical reports and forecasts are only based on reliable sources including national and international statistical offices, industry and trade associations, business reports, business and company databases, journals, company registries and news portals.- Our international employees research and filter all sources and translate relevant information into English. This ensures that the content of the original studies is correctly interpreted.- yStats.com delivers all research results as PowerPoint files. All data can therefore be used directly for board presentations or be individually adapted.- If required, yStats.com provides in-depth analysis for all research projects. Simply send us a request.
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yStats.com GmbH & Co. KG Behringstr. 28a, 22765 Hamburg Germany Phone: +49 (0)40 - 39 90 68 50 Fax: +49 (0)40 - 39 90 68 51 E-Mail: [email protected]www.ystats.com Publication Date April 2010 Language English Format PDF & PowerPoint Number of Pages/Charts 148 Covered Countries UK, Germany, France, Austria, Belgium, Bulgaria, Czech Republic, Denmark, Estonia, Finland, Greece, Hungary, Ireland, Italy, Lithuania, Macedonia, Netherlands, Norway, Poland, Portugal, Romania, Russia, Slovakia, Spain, Sweden, Switzerland, Turkey, Ukraine Price €3,450 (excl. VAT) Europe B2C E-Commerce Report 2010 April 2010 RESEARCH ON INTERNATIONAL MARKETS Provided by We deliver the facts – you make the decisions RESEARCH ON INTERNATIONAL MARKETS April 2010
Market reports by yStats.com inform top managers about recent market trends and assist with strategic company decisions
A list of advantages• yStats.comprovidessecondarymarketresearch:Byusingvarioussourcesofinformationweensure maximumobjectivityforallobtaineddata.Asaresultcompaniesgetapreciseandunbiasedimpressionof themarketsituation.• Theanalyses,statisticalreportsandforecastsareonlybasedonreliablesourcesincludingnationaland internationalstatisticaloffices,industryandtradeassociations,businessreports,businessandcompany databases,journals,companyregistriesandnewsportals.• OurinternationalemployeesresearchandfilterallsourcesandtranslaterelevantinformationintoEnglish. Thisensuresthatthecontentoftheoriginalstudiesiscorrectlyinterpreted.• yStats.comdeliversallresearchresultsasPowerPointfiles.Alldatacanthereforebeuseddirectlyforboard presentationsorbeindividuallyadapted.• Ifrequired,yStats.comprovidesin-depthanalysisforallresearchprojects.Simplysendusarequest.
We deliver the facts – you make the decisionsRESEARCH ON INTERNATIONAL MARKETS
Norway is the European country with the highest percentage of Internet shoppers - 74% of males and 65% of females buy online.Europe: Internet Shoppers by Gender, ranked by Total, in %, Q1 2009
Total Males Females
Norway 70 74 65
UK 66 70 62
Total Males Females
Slovenia 24 25 23
P l d 23 26 21UK 66 70 62
Denmark 64 66 61
Netherlands 63 66 59
Sweden 63 65 61
Luxembourg 58 65 52
Poland 23 26 21
Spain 23 26 20
Latvia 19 19 19
Estonia 17 16 17
C 16 20 13g
Germany 56 60 53
Finland 54 54 53
France 45 46 43
Iceland 44 45 42
Cyprus 16 20 13
Hungary 16 17 15
Portugal 13 15 11
Italy 12 16 9
CAustria 41 46 36
EU27 Average 37 40 34
Ireland 37 37 36
Belgium 36 41 30
Croatia 10 11 9
Greece 10 13 7
Lithuania 8 9 8
Bulgaria 5 5 4
Note: The survey covered households containing at least one person aged 16-74, and individuals aged 16-74. The main reference period was the first quarter of 2009. Households
Malta 34 39 29
Slovakia 28 29 27
Czech Republic 24 27 21
Serbia 5 6 3
Macedonia 3 3 2
Romania 2 2 2
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y g p g g p qwere asked about internet access by any member of the household at home. Individuals were asked about frequency of internet use and about activities they had carried outon the internet in the last three months prior to the survey, or in the last twelve months for e-commerce activities, at home or at any other location.
Source: Eurostat, December 2009
We deliver the facts – you make the decisionsRESEARCH ON INTERNATIONAL MARKETS
Furthermore, “Clothes, Footwear and Fashion” (32%) was the major product category in Q2 2009, according to the Czech Statistical Office.
26,6%
32,3%
Electronics
Clothes, Footwear, Fashion
Czech Republic: Types of Goods ordered over the Internet, in % of Individuals Age 16+, Q2 2009
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