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RUSSIA B2C E-COMMERCE MARKET 2015 PUBLICATION DATE: DECEMBER 2015
PAGE 2 GENERAL INFORMATION I PAGE 3 KEY FINDINGS I PAGE 4 - 5 TABLE OF CONTENTS I PAGE 6 REPORT-SPECIFIC SAMPLE
CHARTS I PAGE 7 METHODOLOGY I PAGE 8 RELATED REPORTS I PAGE 9 CLIENTS I PAGE 10-11 FREQUENTLY ASKED QUESTIONS
PAGE 12 ORDER FORM I PAGE 13 TERMS AND CONDITIONS
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Russia B2C E-Commerce Market 2015
Market Report
B2C E-Commerce
N/A
Russia
English
PDF & PowerPoint
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QUESTIONS
ANSWERED
IN THIS REPORT
How large is the B2C E-Commerce market in Russia and what is its growth potential?
What is Russia’s B2C E-Commerce rank worldwide, in Europe and among the BRIC economies?
How high is online shopper penetration in Russia and how does it differ among various regions and
socio-demographic groups?
Which payment and delivery methods do online shoppers in Russia prefer?
Who are the leading B2C E-Commerce players in Russia?
SECONDARY MARKET
RESEARCH
Our reports are exclusively based on secondary market research. Our researchers derive
information and data from a variety of reliable published sources and compile the data into
understandable and easy-to-use formats.
ADVANTAGES Maximum Objectivity
Reliable Sources
Up-To-Date Analysis
Boardroom-Ready PowerPoint Presentations
Guidance For Strategic Company Decisions
RUSSIA B2C E-COMMERCE MARKET 2015
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RUSSIA’S B2C E-COMMERCE MARKET GROWS DESPITE THE
ECONOMIC TURMOIL
Russia is one of the largest B2C E-Commerce markets in the world. In 2014, it ranked
ninth worldwide, fourth in Europe and second among the BRIC countries in terms of online retail
sales, according to yStats.com’s findings. Despite the economic crisis, Russia is predicted to see
B2C E-Commerce sales grow at double-digit rates and maintain the mentioned global rankings in
the foreseeable future. Though overall retail sales are in a decline and consumer confidence is
at an all-time low, the B2C E-Commerce market in Russia still has room for growth due to its
untapped potential.
Though Russia’s online audience is the largest in Europe, Internet penetration was only
at two-thirds of the adult population as of mid-2015, yStats.com’s report shows. Online shopper
penetration has even more room for development, as only about a quarter of Internet users
made purchases online last year. Interestingly, while Internet user penetration tends to be
higher in the Central and North-Western regions of Russia, which include the country’s two
largest cities, and lower in its other regions, in terms of online shopper penetration, Russia’s Far
East and the Ural regions come close to matching the central areas. Furthermore, B2C E-
Commerce’s share of total retail sales amounted to a small one-digit percentage share in 2014,
also indicating potential for future growth.
The growth trend is supported by evidence from the top online retailers in Russia, such
as mass merchants Ozon and Ulmart, clothing merchants KupiVip and Lamoda, electronics and
appliances stores M.Video, Eldorado and Svyaznoy, who reported sales increase in 2014 and
expect further increase in 2015. On the other hand, there have also been noticeable market exits
in late 2014 and 2015, including the closure of the online marketplace and auction Molotok.ru,
children’s goods store Mamagazin.ru, and electronics merchant Utinet.ru. Furthermore,
according to yStats.com’s report, a significant and growing share of B2C E-Commerce sales in
Russia are due to cross-border import, especially from China, with both AliExpress and JD.com
operating Russian versions of their websites to tap the growing demand.
RUSSIA B2C E-COMMERCE MARKET 2015
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MANAGEMENT SUMMARY
OVERVIEW & INTERNATIONAL COMPARISONS
B2C E-Commerce Overview and International Comparisons, December 2015
Top 10 Countries Worldwide by Retail E-Commerce Sales, incl. Russia, in USD billion, and in % CAGR, 2013 -
2018f
B2C E-Commerce Sales in the BRIC Countries, by Country, incl. Russia, in USD billion, 2009, 2014 & 2019f
B2C E-Commerce Share of Total Retail Sales in the BRIC Countries, by Country, incl. Russia, in %, 2014 & 2019f
Internet Penetration in the BRIC Countries, by Country, incl. Russia, in % of Population, 2014
Breakdown of B2C E-Commerce Sales in Europe, by Country, incl. Russia, 2014
Breakdown of Europe’s Internet Audience, by Top 5 Countries, incl. Russia, and Others, in %, May 2015
B2C E-Commerce Sales, by Selected Countries in Eastern Europe, incl. Russia, in EUR billion, 2014
TRENDS
B2C E-Commerce Trends Overview, December 2015
Cross-Border B2C/C2C E-Commerce Imports, in RUB billion, 2013, 2014 & 2015f
Cross-Border E-Commerce Statistics, incl. Number of Orders by Location and Platform, Number of Parcels
and Average Check, 2013 & 2014
Cross-Border Imports Share of Total B2C/C2C E-Commerce Sales in Russia, in %, 2013 & 2014
Cross-Border Online Shopper Penetration, in % of Online Shoppers, 2013 & 2014e
Breakdown of Cross-Border B2C/C2C E-Commerce Imports, in %, 2014
Breakdown of Online Purchases by Device Used, in % of Online Shoppers, 2014
Mobile Shopper Penetration, in % of Smartphone Owners, by Size of City of Location, 2014
Smartphone User Penetration and Mobile Shopper Penetration, in % of Online Shoppers, by Age Group and
Total, October 2015
M-Commerce Channels Used, by Online Shop’s Website, Website and Application, Mobile Application, in % of
Mobile Shoppers, by Age Group and Total, October 2015
Penetration of Webrooming and Showrooming, in % of Online Shoppers, 2014
Breakdown of B2C E-Commerce Sales by Regions, in %, 2013 & 2014
SALES & SHARES
Historic B2C E-Commerce Sales, in RUB billion, by Comparative Estimates, 2009 - 2014
B2C E-Commerce Sales Forecasts, in RUB billion, by Comparative Estimates, 2014 - 2019f
B2C E-Commerce Share of Total Retail Sales, in %, by Comparative Estimates, 2014 - 2020f
USERS & SHOPPERS
Monthly Internet Audience, in millions and in % of Adult Population, Summer 2011 - Summer 2015
Breakdown of Monthly Internet Audience, by Region, in millions and in %, Summer 2015
Number of Online Shoppers, in millions and in % of Internet Users, 2013 & 2014
Breakdown of Online Shoppers by Age Group, by Male and Female, November 2014
Online Shopper Penetration, by Gender, Age Group and Location Type, in % of Internet Users in the Relevant
Group, November 2014
Online Shopper Penetration, by Region, in % of Internet Users, November 2014
RUSSIA B2C E-COMMERCE MARKET 2015
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TABLE OF CONTENTS (1 OF 2)
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PRODUCTS
Product Categories Purchased Online, by Gender and Location Type, in % of Online Shoppers in the Relevant
Group, November 2014
Product Categories Purchased Online, in % of Online Shoppers, 2013 & 2014
Top Online Retail Categories by Audience Reach, in million Unique Visitors, July 2015
B2C E-Commerce Sales by Product Categories, in RUB billion, 2013 & 2014
Breakdown of B2C E-Commerce Sales of Electronics and Appliances, by Product Sub-Categories, in %, and
Year-on-Year Change in B2C E-Commerce Sales, H1 2015
PAYMENT
Payment Methods Used in Online Shopping, in % of Online Shoppers, 2013 & 2014
Payment Methods Used in Online Shopping, in % of Online Shoppers, 2011 – 2014
Online Payment Methods Offered, in % of E-Commerce Websites, Q1 2014 & Q1 2015
DELIVERY
Breakdown of B2C E-Commerce Orders by Delivery Methods, in %, 2013 & 2014
Delivery Methods Used in Online Shopping, by Used in Last Online Purchase and Used in the Previous 12
Months, in % of Online Shoppers, 2014
Overview of Delivery Methods Offered by Top 5 Online Shops by Website Traffic, October 2015
PLAYERS
B2C E-Commerce Players Overview, December 2015
Top 10 E-Commerce Websites, by Website Rank, incl. Website Visits, Share of Traffic from Russia, Time Spent
on Website, Page Views and Bounce Rate, November 2015
Number of Online Stores, in thousands, 2010 - 2014
Top 10 Online Shops Purchased from, in % of Online Shoppers, 2014 & 2015
Top 20 Online Shops, Ranked by Sales, incl. E-Commerce Sales, in RUB billion, Number of Orders, in
thousands, Average Check, in RUB, and Main Product Category, H1 2015
Company Profile of OOO Exist, December 2015
Company Profile of ZAO Ulmart, December 2015
Company Profile of OOO Wildberries, December 2015
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RUSSIA B2C E-COMMERCE MARKET 2015 TABLE OF CONTENTS (2 OF 2)
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RUSSIA B2C E-COMMERCE MARKET 2015 REPORT-SPECIFIC SAMPLE CHARTS
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GENERAL METHODOLOGY OF OUR MARKET REPORTS
The reports are compiled based on secondary market
research. Secondary research is information gathered from
previously published sources. Our reports are solely based on
information and data acquired from national and international
statistical offices, industry and trade associations, business
reports, business and company databases, journals, company
registries, news portals and many other reliable sources. By using
various sources we ensure maximum objectivity for all obtained
data. As a result, companies gain a precise and unbiased
impression of the market situation.
Cross referencing of data is conducted in order to
ensure validity and reliability.
The source of information and its release date are
provided on every chart. It is possible that the information
contained in one chart is derived from several sources. If this is
the case, all sources are mentioned on the chart.
The reports take into account a broad definition of B2C
E-Commerce, which might include mobile commerce. As
definitions may vary among sources, exact definition used by the
source (if available) is included at the bottom of the chart.
Our reports include text charts, pie charts, bar charts,
rankings, line graphs and tables. Every chart contains an Action
Title, which summarizes the main idea/finding of the chart and a
Sub Title, which provides necessary information about the
country, the topic, units or measures of currency, and the
applicable time period(s) to which the data refers. With respect to
rankings, it is possible that the summation of all categories
amounts to more than 100%. In this case, multiple answers were
possible, which is noted at the bottom of the chart.
Reports are comprised of the following elements, in the
following order: Cover page, preface, legal notice, methodology,
definitions, table of contents, management summary
(summarizing main information contained in each section of
report) and report content (divided into sections and chapters).
When available, we also include forecasts in our report content.
These forecasts are not our own; they are published by reliable
sources. Within Global and Regional reports, we include all major
developed and emerging markets, ranked in order of importance
by using evaluative criteria such as sales figures.
If available, additional information about the data
collection, for example the time of survey and number of people
surveyed, is provided in the form of a note. In some cases, the
note (also) contains additional information needed to fully
understand the contents of the respective data.
When providing information about amounts of money,
local currencies are most often used. When referencing currency
values in the Action Title, the EUR values are also provided in
brackets. The conversions are always made using the average
currency exchange rate for the respective time period. Should the
currency figure be in the future, the average exchange rate of the
past 12 months is used.
The reports include mainly data from the last 12 months
prior to the date of report publication. Exact publication dates are
mentioned in every chart.
METHODOLOGY OF OUR RUSSIA B2C E-COMMERCE MARKET 2015 REPORT
In this country report, major trends in the B2C
E-Commerce market, sales figures, B2C E-Commerce share of the
total retail market, main online product categories, and relevant
information about Internet users, online shoppers, payment and
delivery methods, and leading E-Commerce companies are
included.
The report starts with an overview of the B2C
E-Commerce market and international comparisons, where the
relevant country is compared to other countries worldwide and
in the region in terms of criteria relevant to B2C E-Commerce.
The “Trends” section includes an overview of market
trends, such as cross-border B2C E-Commerce, M-Commerce,
omnichannel retail and regulatory trends.
The section “Sales & Shares” covers the development of
B2C E-Commerce sales, including historical sales and forecasts.
Furthermore, this section shows the evolvement of the B2C E-
Commerce share of the total retail market.
In the “Users & Shoppers” section, a review of the
development of Internet users and online shoppers is included.
Afterwards, the section “Products” shows the leading
product categories among online shoppers.
The next two sections, “Payment” and “Delivery”, cover
information related to delivery and payment methods most used
by online shoppers.
Finally, the “Players” section includes information about
the leading B2C E-Commerce companies, including rankings, news
about players and company profiles of the top 3 online retailers in
terms of sales.
RUSSIA B2C E-COMMERCE MARKET 2015
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UPCOMING RELATED REPORTS
Europe Cross-Border B2C E-Commerce 2015 August 2015 € 1,950
Europe B2C E-Commerce Delivery 2015 October 2015 € 1,950
Europe Online Payment Methods: First Half 2015 August 2015 € 750
Europe M-Commerce Snapshot 2015 March 2015 € 950
Europe Clothing B2C E-Commerce Market 2015 January 2015 € 950**
Top 8 Global B2C E-Commerce Country Sales Forecasts: 2015 to 2018 July 2015 € 2,950
Russia B2C E-Commerce Sales Forecasts: 2015 to 2018 July 2015 € 450
North America B2C E-Commerce Market 2015 November 2015 € 950
Canada B2C E-Commerce Market 2015 November 2015 € 750
Central Asia & Caucasus B2C E-Commerce 2015 November 2015 € 1,450
Asia-Pacific B2C E-Commerce Market 2015 October 2015 € 3,450
China B2C E-Commerce Market 2015 September 2015 € 950
India B2C E-Commerce Market 2015 September 2015 € 950
Brazil B2C E-Commerce Market 2014 December 2014 € 750**
Latin America B2C E-Commerce Market 2014 December 2014 € 1,450**
Eastern Europe B2C E-Commerce Market 2014 October 2014 € 950**
REPORT
PUBLICATION
DATE
PRICE*
Poland B2C E-Commerce Market 2015 January 2016 € 950
RUSSIA B2C E-COMMERCE MARKET 2015
**Reflects Discounted Price
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