Evaluation 3

By

Rory Denyer

Our Film DistributionOur film would be produced Industrially, this is because Psychological Thrillers are part of the sub-genre of Horror that have been known to bring in a large Box Office.

Our Film would be distributed by New Line Cinema because they have distributed horror films before that have made a lot of money.

Case Study: Shutter Island (Scorsese, 2010)Budget: $80 MillionBox Office: $294,804,195Shutter Island is similar to our film because it is a psychological thriller, and it uses a lot of special effect and prosthetics. It also has a Similar story line to our film; a normal personWith a dark secret.

New Line Cinema:Seven (Fincher, 1995)A Industrial psychological thriller.Budget: $33 millionBox Office: $327.3 million

New Line Cinema:Conjuring (Wan, 2013)An Industrial supernaturalhorror film.Budget: $20 millionBox Office: $318,000,141

New Line Cinema

New Line Cinema Distribution Method: New Line Cinema was merged with its parent company

Warner Bros. in 2008. Meaning it is owned by

the large conglomerate Time Warner. This means it can utilise synergistic promotional activity to market their film to increase audience exposure. They could use multiple platforms, e.g. traditional marketing methods as well as utilising Web 2.0. They could also create an app or a blog to create buzz for the film. Because it has a parent company it can utilise other types of synergy, e.g. the use of another

one of their subsiduries- TIME INC.

ExhibitionOur film would

probably be show at

a line of cinemas

that could be found in

multiple places, like

Vue; a multiplex cinema.

However, there may

be an opening premiere

for the film at the IMAX

to create buzz.

Our film will be aiming at the core target audience of 15-24. We will advertise to this audience by using traditional marketing as well as web 2.0. We will utilise the use of web 2.0 because most of our core target audience are positive technological determinists and own technologically converged devices like mobile phones and tablet. We will create an app and a blog as well as posters and trailers. We would use staggered release, it would come out in the cinema first then be released on DVD and then finally be shown on TV.