‹ lk kez 1831 y›l›nda ‹tal- ya’dan yola ç›k›p ‹zmir’i de kapsayan bir Akdeniz turu ile bafllayan kruvaziyer turiz- mi, 2013 y›l› sonunda dünya genelinde 20.9 milyon yolcuya ulaflt›. Geçen y›l söz konusu 20.9 milyon kiflinin 2.2 milyo- nu Türkiye limanlar›n› ziyaret etti. Bir baflka deyiflle toplam kruvaziyer turistinin yaklafl›k yüzde 11’inin yolu Türkiye’den geçti. TÜRSAB’›n haz›rlad›¤›, Türkiye kruvaziyer turizmi ra- porunda yay›nlanan verilere göre; beklentiler bu y›l dünya genelinde kruvaziyer turist sa- y›s›n›n 22 milyona ulaflmas› yönünde. Bu da yaklafl›k yüzde 5’lik bir art›fl beklentisi demek. Dünya limanlar› yüzde 5’lik bü- yüme hedefleri ile yola devam ederken, dünya ortalamas› üze- rinde büyüme potansiyeli vaat eden Türkiye ise, ‘komflu’ya ta- k›lm›fl durumda. Türkiye’de bu y›l ve önümüzdeki 3 y›l boyun- ca beklenti kruvaziyer turiz- minde sadece yüzde 2-3’lük bir büyüme yaflanmas›. Bundaki en önemli neden ise komflumuz Yunanistan’daki ekonomik kriz ve bununla beraber süre gelen grevler. TÜRSAB’›n ‘Kruvaziyer Turiz- mi Raporu’ 2003 y›l›ndan bu yana dünyada ve Türkiye’de bu segmentte yaflanan geliflmeleri gözler önüne sererken bundan sonra at›lmas› gereken ad›mla- r› da masaya yat›r›yor. 36 M‹LYAR DOLARLIK PAZAR Yunanistan faktörüne ra¤men kruvaziyer yolcular›n Türk tu- rizminde önemi giderek art›- yor. 2003 y›l›nda sadece 581 bin kruvaziyer yolcuyu a¤›rla- yan sektör, 11 y›lda yüzde 285 gibi büyük bir art›fla imza ata- rak 2.2 milyon yolcuya ulaflt›. EVALUATION // DE/ERLEND‹RME MARINE&COMMERCE MAYIS 2014 017 EVALUATION // DE/ERLEND‹RME MARINE&COMMERCE MAY 2014 016 PIRAEUS DECELERATES TURKISH PORTS P‹RE ‹Ç‹N ‘L‹MANLARIMIZ’ YANDI! Despite the Greece factor, the importance of cruise passengers in Turkish tourism gradually increases. Having received only 581 thousand inbound cruise passengers in 2003, the sector reached 2.2 million in 11 years by a spectacular increase of 285%. On the other hand, the increase rate remained at 150% in the number of global cruise tourists. In other words, the growth rate in Turkey almost doubled the global growth rate. Yunanistan faktörüne ra¤men kruvaziyer yolcular›n›n Türk turizminde önemi giderek art›yor. 2003 y›l›nda sadece 581 bin kruvaziyer yolcuyu a¤›rlayan sektör, 11 y›lda yüzde 285 gibi büyük bir art›fla imza atarak 2.2 milyon yolcuya ulaflt›. Oysa ayn› dönemde dünya kruvaziyer turisti say›s›ndaki art›fl yüzde 150’lerde kald›. Yani Türkiye dünya genelinin 2 kat›na yak›n bir büyümeye ulaflt›. H aving first started in 1831 with a Mediterranean Tour departed from Italy and included Izmir as one of its destinations, cruise tourism reached 20.9 million passengers throughout the World by the end of 2013. Last year, 2.2 million passengers out of that 20.9 million visited ports in Turkey. In other words, approximately 11% of all cruise tourists passed through Turkey. According to the data as published in the Turkey Cruise Tourism report by TURSAB, it is expected that the number of cruise tourists will reach 22 million in global scale, meaning almost a 5% increase. While the global ports move on with the 5% growth target, Turkey, albeit a promising rate of growth that is higher than the world average, is hindered by the ‘neighbor’. The anticipation is that a 2-3% growth will be seen in cruise tourism this year and also in the forthcoming 3-year period in Turkey. The most important reason thereof is that our neighbor, Greece suffers from an economic crisis and accompanying strikes. The “Cruise Tourism Report” by TURSAB both brings to light the developments in this segment in Turkey and the world since 2003, and discusses in detail the steps that should be taken thereafter. A MARKET WORTHY OF USD 36 BILLION Despite the Greece factor, the importance of cruise passengers in Turkish tourism Port Everglades, Fort Lauderdale Yunanistan faktörüne ra¤men kruvaziyer yolcular›n›n Türk turizminde önemi giderek art›yor. 2003 y›l›nda sadece 581 bin kruvaziyer yolcuyu a¤›rlayan sektör, 11 y›lda yüzde 285 gibi büyük bir art›fla imza atarak 2.2 milyon yolcuya ulaflt›. Oysa ayn› dönemde dünya kruvaziyer turisti say›s›ndaki art›fl yüzde 150’lerde kald›. Yani Türkiye dünya genelinin 2 kat›na yak›n bir büyümeye ulaflt›. Despite the Greece factor, the importance of cruise passengers in Turkish tourism gradually increases. Having received only 581 thousand inbound cruise passengers in 2003, the sector reached 2.2 million in 11 years by a spectacular increase of 285%. On the other hand, the increase rate remained at 150% in the number of global cruise tourists. In other words, the growth rate in Turkey almost doubled the global growth rate.
Transcript
‹lk kez 1831 y›l›nda ‹tal-ya’dan yola ç›k›p ‹zmir’i dekapsayan bir Akdeniz turu
ile bafllayan kruvaziyer turiz-mi, 2013 y›l› sonunda dünyagenelinde 20.9 milyon yolcuyaulaflt›. Geçen y›l söz konusu20.9 milyon kiflinin 2.2 milyo-nu Türkiye limanlar›n› ziyaretetti. Bir baflka deyiflle toplamkruvaziyer turistinin yaklafl›kyüzde 11’inin yolu Türkiye’dengeçti. TÜRSAB’›n haz›rlad›¤›,Türkiye kruvaziyer turizmi ra-porunda yay›nlanan verileregöre; beklentiler bu y›l dünyagenelinde kruvaziyer turist sa-y›s›n›n 22 milyona ulaflmas›yönünde. Bu da yaklafl›k yüzde5’lik bir art›fl beklentisi demek.Dünya limanlar› yüzde 5’lik bü-yüme hedefleri ile yola devamederken, dünya ortalamas› üze-rinde büyüme potansiyeli vaateden Türkiye ise, ‘komflu’ya ta-k›lm›fl durumda. Türkiye’de buy›l ve önümüzdeki 3 y›l boyun-ca beklenti kruvaziyer turiz-minde sadece yüzde 2-3’lük birbüyüme yaflanmas›. Bundaki enönemli neden ise komflumuzYunanistan’daki ekonomik krizve bununla beraber süre gelengrevler.
TÜRSAB’›n ‘Kruvaziyer Turiz-mi Raporu’ 2003 y›l›ndan buyana dünyada ve Türkiye’de busegmentte yaflanan geliflmelerigözler önüne sererken bundansonra at›lmas› gereken ad›mla-r› da masaya yat›r›yor.
36 M‹LYAR DOLARLIKPAZAR
Yunanistan faktörüne ra¤menkruvaziyer yolcular›n Türk tu-rizminde önemi giderek art›-yor. 2003 y›l›nda sadece 581bin kruvaziyer yolcuyu a¤›rla-yan sektör, 11 y›lda yüzde 285gibi büyük bir art›fla imza ata-rak 2.2 milyon yolcuya ulaflt›.
Despite the Greece factor, the importance of cruise passengers in Turkish tourism gradually increases. Having
received only 581 thousand inbound cruise passengers in 2003, the sector reached 2.2 million in 11 years by
a spectacular increase of 285%. On the other hand, the increase rate remained at 150% in the number of global cruise
tourists. In other words, the growth rate in Turkey almost doubled the global growth rate.
Yunanistan faktörüne ra¤men kruvaziyer yolcular›n›n
Türk turizminde önemi giderek art›yor. 2003 y›l›nda
sadece 581 bin kruvaziyer yolcuyu a¤›rlayan sektör,
11 y›lda yüzde 285 gibi büyük bir art›fla imza atarak
2.2 milyon yolcuya ulaflt›. Oysa ayn› dönemde dünya
kruvaziyer turisti say›s›ndaki art›fl yüzde 150’lerde kald›.
Yani Türkiye dünya genelinin 2 kat›na yak›n bir
büyümeye ulaflt›.
Having first started in1831 with aMediterranean Tour
departed from Italy andincluded Izmir as one of itsdestinations, cruise tourismreached 20.9 million passengers throughout theWorld by the end of 2013.Last year, 2.2 million passengers out of that 20.9million visited ports in Turkey.In other words, approximately11% of all cruise touristspassed through Turkey.According to the data as published in the Turkey CruiseTourism report by TURSAB, itis expected that the number ofcruise tourists will reach 22million in global scale, meaning almost a 5%increase. While the globalports move on with the 5%growth target, Turkey, albeit apromising rate of growth thatis higher than the world average, is hindered by the‘neighbor’. The anticipation isthat a 2-3% growth will beseen in cruise tourism thisyear and also in the forthcoming 3-year period inTurkey. The most importantreason thereof is that ourneighbor, Greece suffers froman economic crisis and accompanying strikes.
The “Cruise Tourism Report”by TURSAB both brings tolight the developments in thissegment in Turkey and theworld since 2003, anddiscusses in detail the stepsthat should be takenthereafter.
A MARKET WORTHY OFUSD 36 BILLION
Despite the Greece factor, theimportance of cruisepassengers in Turkish tourismPort Everglades, Fort Lauderdale
Yunanistan faktörüne ra¤men kruvaziyer yolcular›n›n
Türk turizminde önemi giderek art›yor. 2003 y›l›nda
sadece 581 bin kruvaziyer yolcuyu a¤›rlayan sektör,
11 y›lda yüzde 285 gibi büyük bir art›fla imza atarak
2.2 milyon yolcuya ulaflt›. Oysa ayn› dönemde dünya
kruvaziyer turisti say›s›ndaki art›fl yüzde 150’lerde kald›.
Yani Türkiye dünya genelinin 2 kat›na yak›n bir
büyümeye ulaflt›.
Despite the Greece factor, the importance of cruise passengers in Turkish tourism gradually increases. Having
received only 581 thousand inbound cruise passengers in 2003, the sector reached 2.2 million in 11 years by
a spectacular increase of 285%. On the other hand, the increase rate remained at 150% in the number of global cruise
tourists. In other words, the growth rate in Turkey almost doubled the global growth rate.
point of departure’ in cruise tourism, Baflaran Ulusoy, Presidentof the Association of Turkish Travel Agencies (TURSAB),underlines that the first step to take is to have more ‘ports’: “Weneed new ports at Istanbul, Izmir, and Kufladas›. Yenikap›, whichhas been transformed into the new hub of Istanbul, should be inthe forefront.” Mentioning that the cruise sector generate anannual income of USD 400 million in Turkey, which they neverdeem it sufficient, Ulusoy asserts that “Turkey with its tourismpotential must duly benefit from the cruise sector, which rapidlygrows globally and makes extensive contribution in the economicinput of relevant countries. We expect that cruiser ports, whichhelp touristic facilities and congress centers on the coastlinebooked up, should be operational as soon as possible in manycities beginning from Istanbul.
INBOUND CRUISE TOURISTS INCREASED BY 285%
IN 11 YEARS
Having started to grow again after the wounds inflicted by the2008-2009 global economic crises were bound up, the cruisetourism continues the rise in Turkey as well. An overview of thepast 11 years indicates that despite a stall in 2009, the numberof inbound cruise tourists exceeded 2.2 million in 2013. Thegrowth rate for the past eleven years is 285 percent. Taking intoconsideration the definite reservations and preliminary demands,it is expected that the number of inbound cruiser tourists willalso increase by 2-3 percent to 2.3 million in 2014.
baflta olmak üzere birçok kentimizde bulunmas› biran önce faali-yete geçilmesini bekliyoruz” ifadelerini kullan›yor.
11 YILDA TÜRK‹YE’YE GELEN KRUVAZ‹YER TUR‹ST‹%285 ARTTI
Dünya ekonomisinde 2008-2009 krizinin yaralar›n› sarmas›ylabirlikte yeniden büyümeye bafllayan kruvaziyer turizminde Türki-ye’nin de yükselifli sürüyor. Son 11 y›la bak›ld›¤›nda sadece 2009y›l›nda gerileme yaflayan Türkiye’ye gelen kruvaziyer turist say›s›2013 y›l›nda 2.2 milyonu geçti. Son 11 y›ldaki büyüme oran› iseyüzde 285 olarak gerçekleflti. Kesinleflen rezervasyonlar ve ön ta-lepler dikkate al›nd›¤›nda Türkiye’ye gelen kruvaziyer turisti say›-s›n›n 2014 y›l›nda da yüzde 2-3 seviyesinde artmas› ve 2.3 milyo-na ç›kmas› bekleniyor.
KRUVAZ‹YER TUR‹ST‹N‹N %30’U ‹STANBUL’A GEL‹YOR
Türkiye’ye gelen kruvaziyer turistlerinin yüzde 30’unun dura¤› ‹s-tanbul oldu. Bunu yüzde 25.7 ile Kufladas› ve yüzde 21.7 ile ‹zmirtakip etti. Bu y›l için beklenti, oranlar›n Kufladas› lehine de¤iflece-¤i yönünde. Çünkü kruvaziyer turizminin en büyük firmalar›ndanNorwegian Cruise gemilerini 27 Nisan tarihinden itibaren ‹zmiryerine Kufladas›’na yönlendirme karar› alm›fl durumda. Kuflada-s›’na geçen y›l 427 gemi yanaflm›flken, 2014 y›l› için flu an kesin-leflmifl rezervasyonlar›n say›s› 480’i geçti. Y›lsonu için beklenti burakam›n 500’ü geçece¤i fleklinde. ‹zmir Liman› için ise daha y›l›nbafl›nda kesinleflen rezervasyon say›s› 121. ‹zmir Liman›’na 2013y›l›nda 187 gemi yanaflm›flt›.
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gradually increases. Having received only 581 thousand inboundcruise passengers in 2003, the sector reached 2.2 million in 11years by a spectacular increase of 285%. On the other hand, theincrease rate remained at an increase of 150% in the number ofglobal cruise tourists. In other words, the growth rate in Turkeyalmost doubled the global growth rate.
The revenues made thanks to cruise tourists also whettedappetites. The average expenditure of a cruise tourist on board fora 7-day trip is USD 1,719. In other words the volume of cruisetourism, from the cruiser perspective alone reached USD 36Billion. This amount does not include the expenditures by touristsoutside the ship. The average expenditure of a cruise tourist istriple that of a normal tourist. For instance, while daily averageexpenditure of a normal tourist in Turkey is at a level of USD 50-55, the same exceeds USD 120 at a transit port, and USD 150 atmain ports. Furthermore, cruiser crews also spend money at adaily average of USD 70 at ports. Based on the foregoing figures,merchants in Turkey earn approximately USD 400 million thanksto the cruiser tourists and crews.
ULUSOY: WE WANT A PORT EVEN AT YENIKAPI
Stating that ‘more ports are needed’ in order to mitigate theadverse effect generated by Greece and to make Turkey ‘the
Oysa ayn› dönemde dünya kruvaziyer turisti say›s›ndaki art›fl yüz-de 150’lerde kald›. Yani Türkiye dünya genelinin 2 kat›na yak›nbir büyümeye ulaflt›.
7 günlük bir seyahatte gemide harcad›¤› tutar ortalama 1,719 do-lar olan kruvaziyer turisti, sa¤lad›¤› gelir aç›s›ndan da ifltah ka-bartt›. Yani kruvaziyer turizminin sadece gemiler aç›s›ndan bü-yüklü¤ü 36 milyar dolara ulaflm›fl durumda. Bu rakama, gemi d›-fl›nda yap›lan harcamalar dahil de¤il. Kruvaziyer turisti normalbir turistin ortalama 3 kat› kadar harcama yap›yor. Örne¤in Tür-kiye’de normal bir turistin günlük ortalama harcamas› 50-55 do-lar seviyesindeyken, transit bir limanda kruvaziyer turisti için burakam 120 dolar›, ana limanlarda ise 150 dolar› geçiyor. Kruva-ziyer tayfas› da limanlarda günlük ortalama 70 dolar harcama ya-p›yor. Bu rakamlar baz al›narak yap›lan hesaba göre, kruvaziyerturisti ve tayfas› Türkiye’de esnafa yaklafl›k 400 milyon dolar pa-ra b›rak›yor.
ULUSOY: YEN‹KAPI’YA B‹LE L‹MAN ‹ST‹YORUZ
Yunanistan’›n yaratt›¤› olumsuz etkiyi atmak ve Türkiye’nin kru-vaziyer turizminde ‘bafllang›ç noktas›’ olabilmesi için ‘daha çok li-mana ihtiyaç duyuldu¤unu’ ifade eden Türkiye Seyahat AcenteleriBirli¤i (TÜRSAB) Baflkan› Baflaran Ulusoy; “‹stanbul’a, ‹zmir’e,Kufladas›’na yeni limanlar laz›m. Burada bafl› ‹stanbul’un yenitoplant› noktas› haline getirilen Yenikap›’n›n çekmesi laz›m” diye-rek at›lmas› gereken ilk ad›m›n ‘liman’ oldu¤unun alt›n› çiziyor.Kruvaziyer sektöründen Türkiye’nin kasas›na y›ll›k olarak 400milyon dolar›n kald›¤›n› ancak kendilerinin bunu asla yeterli gör-medi¤ini kaydeden Ulusoy; “Dünyada h›zla geliflen ve bulundu¤uülkelerin ekonomik girdilerine önemli katk› yapan kruvaziyer tu-rizmi sektöründen Türkiye’nin de tafl›d›¤› turizm potansiyelineba¤l› olarak gerekti¤i kadar faydalanmas› gerekiyor. K›y› fleritle-rimizde hayata geçirdi¤imiz turistik tesis ve kongre merkezlerininbu yolla dolmas›na neden olan kruvaziyer limanlar›n›n ‹stanbul
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2.2 MILLION INBOUND CRUISER PASSENGERS IN TURKEY
TÜRK‹YE’YE 2.2 M‹LYON KRUVAZ‹YER YOLCUSU GELD‹
Year Number of Ships Number of PassengersY›l Gemi say›s› Yolcu say›s›2003 887 581,840
2004 927 645,264
2005 1,048 757,563
2006 1,317 1,016,314
2007 1,421 1,368,400
2008 1,612 1,605,372
2009 1,328 1,484,194
2010 1,368 1,719,098
2011 1,623 2,191,420
2012 1,587 2,095,673
2013 1,572 2,240,776
THREE PORTS HOST 75% OF PASSENGERSÜÇ L‹MAN YOLCULARIN % 75’‹N‹ A⁄IRLIYOR
Port Number of Passengers Share (%)Liman Yolcu say›s› Ald›¤› payAlanya 40,843 1.82
Antalya 163,575 7.30
Bart›n 2,071 0.09
Bodrum 28,546 1.27
Çanakkale 7,467 0.33
Çeflme 62,741 2.80
Dikili 7,655 0.34
Fethiye 1,067 0.05
Göcek 252 0.01
Güllük 476 0.02
‹stanbul 689,417 30.77
‹zmir 486,493 21.71
Kafl 1,152 0.05
Kufladas› 577,685 25.70
Marmaris 152,685 6.81
Mersin 1,381 0.06
Mudanya 414 0.02
Samsun 1,281 0.06
Sinop 7,460 0.33
Trabzon 8,115 0.36
Tuzla 0 0.00
Total // Toplam 2,240,776 100.00%
because of the fact that nearly 40% of inbound cruise ships departfrom Piraeus Port to tour around Greek islands and Turkish ports.
DISNEY CRUISE VESSEL WILL COME 3 TIMES
One of the most striking cruise ships that will pay a visit toTurkey is the Disney Cruise Liner. Hosting only children andfamilies with children, this cruiser will berth to Kufladas› Portthree times this summer. Another interesting visitor of theKufladas› Port will be the ship named The World, which is oncontinuous world tour. It is also reported that another cruiser,previous visits of which attracted much attention with her gaypassengers, may also pay a visit to Turkey.
GLOBAL CRUISE TOURISM
While the global cruise tourism expanded to 20.9 million peoplein 2013, it is expected to rise 22 million in 2014. Moreover, theanticipation for the year 2018 is 24.1 million passengers. In2014, the volume of cruise tourisms for ship revenues alone willreach USD 40 Billion. The largest companies in the sector,namely, Carnival Corporation, Royal Caribbean Cruises, and
DÜNYADA KRUVAZ‹YER TUR‹ZM‹
Dünyada kruvaziyer turizmi 2013 y›l›nda 20.9 milyon kifliye ula-fl›rken, bu rakam 2014 y›l›nda ise 22 milyon olarak gerçekleflecek.2018 y›l› için beklenti 24.1 milyon kifli. 2014 y›l›nda kruvaziyerturizminin sadece gemiler aç›s›ndan büyüklü¤ü 40 milyar dolaraulaflacak. Sektörün en büyük 3 flirketi Carnival Corporation, Royal Caribbean Cruises ve Norwegian Cruise Line yolcular›n yüz-de 79.4’üne, gelirin yüzde 71.8’ine sahip. Yolcular›n ve tayfalar›n2014 y›l›nda limanlarda yapaca¤› do¤rudan harcaman›n 18.9 mil-yar dolar olarak gerçekleflmesi bekleniyor.
YOLCULARIN % 84’Ü ABD’L‹
Kruvaziyer turizminin yüzde 84 gibi önemli bir k›sm› ABD’li tu-ristlerden olufluyor. 2013 y›l›nda 17.6 milyon ABD’li kruvaziyeryolculu¤una ç›karken, bunlar›n 11.7 milyonunun yolculu¤ununbafllang›ç noktas› da ABD. 1990 y›l›ndan bu yana toplam 200 mil-yonu aflk›n yolcu kruvaziyer turizmini tercih etti. Bu rakam›n yüz-de 40’› son 5 y›lda yolculuk yapt›. Ortalama bir kruvaziyer yolcu-lu¤u 7 gün sürerken, kruvaziyer turistlerinin en çok tercih etti¤i
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YUNAN‹STAN GREV‹TÜRK‹YE L‹MANLARINIETK‹LED‹
Türkiye’ye gelen kruvaziyer tu-ristinin bu y›l geçen y›la göreyüzde 2-3 artmas› bekleniyor.Son 10 y›ldaki performansabak›ld›¤›nda en az yüzde 10olan Türkiye’deki büyüme ora-n›n›n yüzde 2-3’lerde kalacakolmas›n›n en büyük nedeni Yu-nanistan’daki ekonomik kriz vebuna ba¤l› yaflanan grevler.Akdeniz kruvaziyer turlar›n›nyaklafl›k yüzde 30’unun ç›k›flyapt›¤› Pire Liman›’nda yafla-nan grevlere global kruvaziyerflirketleri tepki göstermeye bafl-lad›. 2014 ve hatta 2015-2016programlar›n› da Bat› Akde-niz’e kayd›rma e¤ilimi gösterenflirketlerin bu karar› Türki-ye’deki büyümenin de önündeengel. Çünkü Türkiye’ye gelenkruvaziyer gemilerinin yüzde40’›na yak›n› Pire Liman›’ndaç›k›fl yap›p Yunan Adalar› veTürkiye limanlar›n› kapsayanturlar› gerçeklefltiriyor.
DISNEY GEM‹S‹ 3 KEZGELECEK
Bu yaz Türkiye’yi ziyaret ede-cek kruvaziyerler aras›nda dik-kat çekici olanlardan biri deDisney gemisi. Sadece çocuk veçocuklu ailelerin yer ald›¤› kru-vaziyer bu yaz Kufladas› Lima-n›’n› 3 kez ziyaret edecek. YineKufladas› Liman›’n›n ilginç zi-yaretçilerinden biri de süreklidünya turu yapan The Worldadl› gemi olacak. Önceki y›llar-da yapt›¤› ziyaret büyük ilgi çe-ken ve eflcinsellerin bulundu¤ukruvaziyerin de yine Türkiye’yiziyaret edebilece¤i gelen bilgi-ler aras›nda.
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NEARLY ONE-THIRD OFCRUISER TOURISTSPREFER ISTANBUL
30% of inbound cruise touristsheaded for Istanbul, followedby Kufladas› (25.7%) andIzmir (21.7%). This year it isexpected that thesepercentages will change infavor of Kufladas›. This isbecause of the fact thatNorwegian Cruise, one of thelargest cruise tourismcompanies, decided to alterthe course of its ships fromIzmir to Kufladas› by April27th. While 427 ships berthedin Kufladas› last year, thenumber of definite reservationsfor the year 2014 has alreadyexceeded 480. The year-endexpectation is that this figurewill go beyond 500. On theother hand, Izmir port secured121 definite reservations atthe beginning of the year. In2013, 187 ships berthed toIzmir Port.
STRIKE IN GREECEAFFECTED PORTS INTURKEY
The number of inbound cruisetourists is expected to increaseby 2-3%. The most importantreason for the fact that theexpected growth rate remainsat 2-3%, which has been atleast 10% according to the last10-year performance is theeconomic crisis and connectedstrikes in Greece. Global cruisecompanies started to reactagainst the strikes at PiraeusPort, which has been the pointof departure for approximately30% of Mediterranean cruisetours. The tendency of cruisecompanies to alter their courseto the Western Mediterraneanin 2014 and even in 2015-2016, constitutes afundamental hindrance forgrowth in Turkey. This is
cruise tourists and crews will spend USD 18.1 Billion at theberthing ports.
FLORIDA PORT REVENUE: USD 1.5 BILLION
Florida ranks the first by far among the ports which makehighest revenues out of cruise tourism. The total annual incomeof the three cruiser ports in Florida is approximately USD 1.5Billion, where Miami Port is the world leader with an annualincome of USD 605 Million. Barcelona ranks the fourth in theworld, and first in Europe.
2023 TARGET & NEW PORTS
Cruise tourism, which means high-income tourists, is also veryimportant for Turkey. Therefore, the first thing that needs to bedone is to increase the number of ports. The goal of increasingthe number of ports is also included in the ‘Tourism Strategy ofTurkey -2023’ by the Ministry of Culture and Tourism.Accordingly, Samanda¤›, Antalya, Kufladas›, Çeflme, Çanakkale,Istanbul Galata, Istanbul Ataköy, Istanbul Zeytinburnu, Samsun,and Trabzon Cruise Ports have already been involved in the plans.
ÇANAKKALE PORT TO BE OPERATIONAL BY 2015
Preliminary work for Çanakkale Cruise Port has already beencompleted. Having been planned in the scope of Troy Peace CityProject, the port, which will be able to simultaneously host 6ocean-going ships, each with a capacity of 6,500 passengers, isscheduled to enter service on the 100th Anniversary ofDardanelles War in 2015.
FLORIDA’NIN L‹MAN GEL‹R‹ 1.5 M‹LYAR DOLAR
Kruvaziyer turizminden en çok hangi limanlar›n kazand›¤›na ba-k›ld›¤›nda ABD’de Florida’n›n aç›k ara lider oldu¤u göze çarp›yor.Florida’da 3 kruvaziyer liman›n›n toplam geliri yaklafl›k 1.5 mil-yar dolar. Miami Liman› 605 milyon dolarl›k gelirle dünya liderikonumunda. Dünya s›ralamas›nda 4’üncü olan, Avrupa’da ilk s›ra-da yer alan liman ise Barselona.
2023 HEDEF‹ VE YEN‹ L‹MANLAR
Gelir düzeyi yüksek bir turizm kitlesi demek olan kruvaziyer tu-rizm, Türkiye için de büyük önem tafl›yor. Bunun için kuflkusuz ilketapta gerekli olan fley ise liman say›s›n› art›rmak. Kültür ve Tu-rizm Bakanl›¤›’n›n ‘Türkiye Turizm Stratejisi 2023 hedefinde deyeni limanlar yer al›yor. Buna göre; Samanda¤›, Antalya,Kufladas›, Çeflme, Çanakkale, ‹stanbul Galata, ‹stanbul Ataköy,‹stanbul Zeytinburnu, Samsun ve Trabzon Kruvaziyer Limanlar›programa al›nm›fl durumda.
ÇANAKKALE 2015’E YET‹fiECEK
Çanakkale Kruvaziyer Liman› için çal›flmalar tamamlanm›fl du-rumda. Troya Bar›fl Kenti Projesi kapsam›nda her biri 6,500 yol-cu tafl›yabilecek 6 adet Okyanus tipi yeni gemilere ayn› anda ev sa-hipli¤i yapacak bu liman›n 2015 Çanakkale Savafllar›’n›n 100.Y›ldönümü’ne yetifltirilmesi planlan›yor.
EVALUATION // DE⁄ERLEND‹RME
MARINE&COMMERCE MAYIS 2014 023
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Norwegian Cruise Lineaccount for 79.4% of thepassengers and 71.8% ofthe revenues. It is expectedthat the directexpenditures of thepassengers and crews atports will be USD 18.9Billion.
84% OF PASSENGERSARE FROM USA
The majority of cruisetourists, i.e. 84% comefrom the USA. While 17.6million Americans took acruise tour in 2013, thedeparture point for 11.7million was the USA.Since 1990, more than
200 million people have preferred cruise tourism with 40%thereof has taken a voyage in the last five years. Averageduration of a cruise trip is seven days, and that the mostpreferred routes by cruise passengers has been Caribbean andBahamas with 37.3%, followed by the Mediterranean region,also including Turkey, with 19.9%
AVERAGE AGE OF PASSENGERS IS 50
The average age of cruise passengers is 50. Relevant surveysindicate that the average annual income of passengers is at thelevel of USD 100-110 thousand. The prominent motive ofpassengers to prefer cruise tourism seems to be the fact that it is“entertaining and budget luxury.” A significant ratio (86%) ofpassengers is married and as a matter of fact 75% takes the tripwith their spouses.
DAILY- EXPENDITURE ONBOARD IS USD 1,719
The daily expenditure of a cruise tourist for a 7-day average trip is USD 1,719, 75% of which covers the ticket. Otherimportant expenditure items onboard include casino, bar, landingexpenses, and spa. Furthermore, it is expected that this year the
rota ise yüzde 37.3 ile Karayipler ve Bahamalar olarak gerçeklefl-ti. Bunu yüzde 19.9 ile Türkiye’nin de içinde bulundu¤u Akdenizbölgesi takip etti.
YOLCULARIN YAfi ORTALAMASI 50
Kruvaziyer yolcular›n›n yafl ortalamas› 50. Yap›lan araflt›rmalaryolcular›n ortalama y›ll›k gelirinin 100-110 bin dolar seviyesindeoldu¤unu ortaya koyuyor. Yolcular›n kruvaziyer turizmini tercihetmesinin önemli nedeni ‘e¤lenceli ve hesapl› lüks’ olarak öne ç›-k›yor. Yolcular›n yüzde 86 gibi önemli bir k›sm› evli ve yüzde 75’izaten seyahate eflleriyle kat›l›yor.
GEM‹DEK‹ 7 GÜNLÜK HARCAMA 1,719 DOLAR
Kruvaziyer turistinin gemide yapt›¤› harcama 7 günlük bir ortala-ma sehayat için 1,719 dolar. Bu miktar›n yüzde 75’i bilet paras›-na gidiyor. Gemide yap›lan di¤er harcama kalemleri ise casino,bar, inifl giderleri ve spa olarak öne ç›k›yor. Buna ek olarak, kru-vaziyer turisti ve gemi tayfalar›n›n indi¤i limanlarda yapt›¤› har-caman›n bu y›l 18.1 milyar dolar olarak gerçekleflmesi bekleniyor.
EVALUATION // DE⁄ERLEND‹RME
MARINE&COMMERCE MAY 2014022
HIGHEST INCOME GENERATION PORTS AT MIAMI
EN ÇOK KAZANAN KRUVAZ‹YER L‹MANLARI MIAMI’DE
Rank City Port Income (Million USD)
S›ra fiehir Liman Gelir (milyon dolar)
1 Florida Miami 605
2 Florida Fort Lauderdale 500
3 Florida Port Canaveral 493
4 Barselona Barcelona 382
5 Roma Civitavechia 373
6 Bahamas Nassau 349
7 Mexico Cozumel 278
8 Venedik Venice 255
9 Southampton Southampton 243
10 Texas Galveston 194
75% OF EXPENDITURES FOR TICKETS
HARCAMANIN % 75’‹ B‹LET PARASI
ExpenditureExpenditure Item
Ticket
Onboard expenditures
Casino/Bar
Landing Fees (Cruiser’s share)
Spa
Other
Total expenditures
Harcama kalemi Harcama ($)
Bilet 1,304
Gemideki harcamalar 415
Casino/Bar 222
‹nifl giderleri (Kruvaziyere kalan) 81
Spa 40
Di¤er 61
Toplam harcama 1,719
CARIBBEAN AND BAHAMAS HOLD LION’S SHARE IN CRUISE TOURISM
KRUVAZ‹YER TUR‹ZM‹NDE ASLAN PAYI KARAY‹PLER VE BAHAMALAR’DA
Year Number of cruise passengersY›l Kruvaziyer yolcu say›s›2007 14,625,0002008 15,779,0002009 17,216,0002010 18,421,0002011 19,377,0002012 20,335,0002013 20,976,0002014* 22,056,0002018* 24,146,000* Estimation // Beklenti
