The target audience I selected were teenagers around 17 – 18 years old

I wanted to find out what their immediate reaction was on the video

Also, I wanted to find out any improvements that they felt would make the music video better

Finally a rating for the video and example of shot they either liked or disliked

The audiences feedback will now be analysed in the slides followed:

Around 63% of viewers said they enjoyed the

“concept” of the music video

A lot of the feedback suggested that people

enjoyed the music video because it was DIFFERENT to what other people had done and was INNOVATIVE in that it was brave enough to

break certain boundaries

“Very Entertaining”

“Interesting use of cinematography”

“LOVED IT!”

“I liked how the scenes synced together”

“Was funny and made me laugh”

This group were the ones who filled in this section quite bluntly, mostly saying:

“Funny” “Cute”

This suggests that they didn’t feel the video made an exceptional impact on them

(Or they were too busy enjoying the video to get a chance to write anything down)

“Liked it”

Majority of the initial feedback suggested that the video was very entertaining and that the originality made the video stand out from the others

The BIGGEST response on character was the feedback on the young boy singer

His character and lip syncing made a HUGE impression on the audience

“So cute”

“Aww!”“Funny, amusing, cute.”

The audience said they felt that they could really

SYMPATHISE with the young singer whereas the other

character was comical and fun to laugh at

This shows that the audience understood the concept of the characters and the majority of

people interpreted it in the way in which it was meant to be presented

There was no negative feedback about any of the characters

However, a few people thought that more detail could be added to portray the “desperate guys” character

This scene and setting seemed to be the favourite shot from the majority of the audience

These scenes where also commented on as having a particular positive effect on the audience

Some of the audience, in particular the female viewers, felt that this scene was particularly “cute”

The character feedback suggested that the video might appeal more a

female audience

The video and promotional texts could be adjusted to be more suited to a female audience

However, there was nothing to suggest from the male audience that it didn’t appeal to them as well

This response was the most varied

Viewers did give good examples of where

they felt the video matched the

genre and song style

One viewer thought that this scene was good in that it reflected the song lyrics and style about a guy feeling down on his luck

Feedback showed that enjoyed and understood the light hearted tone of the music video

They felt this matched the song style and “reflected the story”

“The dancing fitted in well with the genre”

Negative Feedback:

“The artist could learn the song better”

This could be improved and would improvethe music video, but was quite difficult as I was

working with a young child

Overall the audience reviews suggested that the

video style matched the song style

Improvements have been suggested:

“Use of a better quality camera would have made the video better”

- If I were to do this again I would find the resources to obtain one, however, at this

time one was not available but I agree

this would have made big improvements

There was a lot of positive feedback

surrounding the young boy

“Cute”

“Light Hearted”

“Comical”

“Funny”

“Enjoyable”

“Loved him”

EVERY viewer rated the video 4/5

All in all I felt the reviews were POSITIVE

I learned that aspects of my music video could be tweaked so that it is further

appealing to its target audience

Also, the lip syncing could be improved in some areas

I hoped to receive further positive criticism so that I could work on improvements

However, as most of the feedback was constructive I feel that my music video hasbeen successful