What have you learned from your audience

feedback?

We conducted another focus group made up of people who fit our target audience description

and asked them to view the video and comment on it. We

then split these comments into positive and constructive

categories so that we could analyse what we have learnt

from them.

Positive comments“I liked the way the faces came together to create one person, it shows that everyone is the same no matter what they look like”

This process took a lot of time and effort, but knowing that the result is successful will encourage us to make the effort again in the future.

Positive comments“I think that the holi powder worked really well, particularly during the faster edits”

The popularity of the holi powder proved that doing something original will catch people’s attention and that it helps continuity to have a continuous theme (in our case; the theme of colour through holi powder).

Positive comments“The visuals of the video fitted the lyrics which made the video more relatable and interesting.”

This is a convention of music videos that we wanted to adhere to, and this feedback has proved that we have done this successfully.

Positive comments“The fact that the artist doesn’t look like a celebrity and isn’t glamorised in the video makes her more relatable.”

We wanted Daphne to be a relatable character, especially as this is convention of indie celebrities who want to be able to relate to their fans.

Positive comments“To me, the video represents overcoming self-consciousness for the artist and the other people, which makes them all more relatable”

We wanted our video to have meaning; particularly to show that everyone is equal no matter what they look like, and this comment proves that we have got this meaning across.

Positive comments“The section with the ‘home video effect’ feels real and genuine giving the video an indie feel”

This shows that the video fits with the genre we were aiming for.

Positive comments“The changing faces looks professional and smooth, the proportions fit together.”

“The feet shots were synchronized well, it looked really professional”

We wanted our video to look as professional as possible, so this re-enforces our determination to be ambitious and creative.

Positive Comments“The different uses of powder showed creativity

and kept the video interesting while having a continuous theme”

We wanted our video to be as visually appealing as possible so for our audience, so it is great to know people enjoyed watching it.

Constructive Criticism “I felt that the scene with the feet didn’t relate to the rest of the video.”

“Some scenes don’t obviously relate to the rest of the video.”

This has taught us that there needs to be a clear link between scenes, and in the future we would ask for audience feedback about these links before filming.

Constructive Criticism “I think that more colour throughout the video would have enhanced the effects of the powder”

This is something that we didn’t consider during the editing process, and is something that we would experiment with using different creative approaches in the future.

Constructive Criticism “Some areas are obviously repeated, some small changes could have made it more exciting.”

Although repeating parts of footage is a convention in music videos, we wouldn’t want our video to be repetitive or boring and so in the future we would make sure that there are fewer repeats in the video.

Constructive Criticism “The cuts between various faces/bodies could be slicker.”

This is something that we would have liked to spend more time on, however we do not have the time or resources to get this to the standard we would like.

Constructive Criticism “When the powder is pouring into the glass, you can occasionally see the bag in the top left corner where it is coming from.”

This is regrettable as it makes our video appear less professional, and in the future we would watch out not to make mistakes like this again.

Constructive Criticism “The artist would appear more professional if she looked at the camera more.”

This is most likely due to nerves and in the future we would have more rehearsals with the artist to make her more confident.

Constructive Criticism “The censor bars over the artist’s body would look more effective if they weren’t the full width of the screen.”

This is something which we tried out, but we found that it didn’t look as professional.

Constructive Criticism “The white background in the powder scenes could have been made to appear more professional.”

Unfortunately, we did not have the resources available to make a more professional background, but we agree with the comment and would have liked to use a more professional backdrop.

We also asked for reviews on social media sites…