WHO WOULD BE THE AUDIENCE FOR YOUR MEDIA PRODUCT?

EVALUATION QUESTION 4

It is vital for the success of every single film to research their target audience, as they are the primary source of feedback and information for what they like and dislike in a certain genre.

This enables the film to aim for filming specific actions, scenes, have different stories etc., therefore receiving more earnings and positive feedback.

When creating my film, I knew that it would only appeal to certain age groups.The fantasy and horror genre are known for being watched by the younger generation, rather than grown up adults. That is why I made my film a mixture of genres – thriller, horror and fantasy. The hybrid genre can attract a wider audience and also be suitable for teenagers to enjoy.

The reason behind my target audience decision is that during my research, where I had prepared a questionnaire, teenagers were the age group, which was most likely to see a thriller.

Therefore, I have decided on a magazine, whose core buyers are females aged between 15-20. By advertising in “Teen Now”, I target a specific audience, which is way more likely to pay attention to the advert and see the film than advertising in any other magazine with older audience.

What would catch young people’s eye is always much colorful or the opposite – monocolorful, as the first is speaking of fun and excitement, and the other – of a thrille, heroes, villains etc.A dark thriller style of an advert in the magazine would go well in contrast with the whole magazine, consequently attract.What is more, the magazine offers posters, which would be a great way of promotion.

Laura Mulvey is a theorist, who said that the male viewer is usually able to identify himself with male characters and that it is one of the things that he likes the most about a film. As my film does not include any male characters, it would probably decrease its chances amongst the male audience.