Evaluation Question 4 How did you use technologies in the construction, research, planning and evaluation stages?
Transcript
1. Evaluation Question 4 How did you use technologies in the
construction, research, planning and evaluation stages?
2. Construction Production For primary photography we used
Canon DSLRs, the same cameras we used in the previous year. I was
already familiar with the camera however I learnt some new
techniques over the course of the project such as manually focusing
and adjusting the exposure and brightness, which allowed me to
create a much more professional looking product. We used the same
camera for photo shoots both for the Digipak and the magazine
cover. FocusManipulation Brightness Manipulation
HighExposureLowExposure
3. Post Production For the entirety of editing we used iMac
computers. At first we used iMovie for editing because we had used
it in the previous year and it was familiar and easy to use.
However we decided that it was too primitive and switched editing
to Final Cut Pro, a much more versatile program with many more
tools to utilise. We used Final Cut to manipulate features of our
video through cutting, effects, lighting, speed and transitions. We
used cross cutting for most of the video to jump between the
various parts of the story. These were usually accompanied by fades
or dissolve edits. We used some effects to enhance the imagery such
as filters that made the shot look darker or colder as well as ones
that made the imagery look bland and colourless without making it
black and white. We also used a lot of speed effects such as slow
motion to lengthen shots or to dramatize a specific expression on a
characters face. In this sequence I used cross cutting to swap
between shots of Annalise and Callum (who is sleeping) to shots of
Callum and Vanessa in London. Callum is dreaming of his time with
Vanessa which we see through cross cutting. He wakes up for a
moment (cut back to him and Annalise in bed) but goes back to sleep
(cut to Callum and Vanessa in London again) through this the
audience can infer that Callum desires Vanessa. This is further
suggested through the use of effects, we used Romance an effect
that enhances the lighting and gives a glowing look to the images.
I used it because it created a dream like look to the shot. This is
one of the reason we chose Final Cut to edit because iMovie doesnt
have the same features.
4. Research We mainly used the internet to research Paloma
Faith to get an idea for what her style and motifs were. This was
mainly through the use of google. We used google to look up
websites associated with Paloma Faith such as RCA records and Epic
Records whom she is labelled with. We used this to find out what
her audience was like so we could appeal to them with our own
production. We also used Palomas own website for the same purposes.
We also used social networking sites such as Twitter and Facebook
to see what kind of audience she had by observing her audience
members tweets and statuses. This helped us better understand the
people we were aiming for. For researching our audience we had
first hand feed back by interviewing our target audience and
recording using the Canon DLSRs. We edited these interviews with
iMovie (as this was before we converted to Final Cut) To present
our research we used tools such as Prezi, slide share and
powerpoint.
5. Planning Storyboard + Animatic To create the storyboard,
instead of drawing on paper I used a special drawing program Paint
Tool Sai and a Wacom drawing tablet to create the storyboard on my
PC digitally. This made for a better quality and more detailed
storyboard as the tool allowed me to erase any mistakes and there
were no problems that you would get with pencil and paper such as
rips, smudging or folds. I then used Sony Vegas to edit the images
into the animatic. This allowed us to visualize how we would film
the scenes and made it easier to do so as we already knew what to
shoot. Animatic