Evaluation Questions 2-4

Viktors Mileika

How does your media product represent particular social groups?I’ve used a range of different ethnic groups in my magazine. My main model was ablack punk musician, which is not very common for punk magazines. Therefore mymedia product is different from others. I’ve also used Caucasian and mixed races inmy magazine.

My media product represents young punk artists. My model is holdinga middle finger. This gesture means hat the model doesn’t care about anything oranyone, and makes him seem like a rebel. Obviously that’s what the punk music is allabout. Most of the punk artists would consider themselves as rebels. The main modelfor my magazine has a rough style. He’s wearing an old vintage shirt, has paperclipsas his ear piercing and has messy green hair. This again represents the idea of being arebel, rough youngster.

Mostly males were used in my magazine because the majorityof punk artists are men. I did not use any women for any of my photo shoots althoughI mentioned a female artist in my double page spread article, since she was one of theband members. I would say that the social group is represented negatively, sincePunk music is mostly negative and most of the songs are about vandalism andviolence.

What kind of media institution might distribute your media product and

why?When I did my research I’ve found out that there are loads of publishers out there.Earlier in my past presentation I motioned that my publisher might be Bauer MediaGroup since they already publish similar magazines like “Kerrang!” but later on I’vedecided that I’m going to be my own publisher since the magazine that inspired methe most (“Big Cheese”) have their own publisher “Big Cheese Publishing Ltd”.Of course large range of technologies is going to be used in order to distribute mymagazine. My magazine is going to have a website I mentioned it on the front coverof my magazine. Users could easily access the website, also I would make pdfversions of my magazine available for sale on my website, so that the users couldeasily buy and read the magazines on their computers. I was thinking about TVadverts but in the end decided that I’m not going to use TV adverts for my magazine,since my magazine is targeted for punk readers only I don’t think the majority ofpeople that watch TV would buy it. So it would be a waste of money. My magazinewould have face book and twitter page so that my readers could follow magazineupdates and events, also so that they could share it on their facebook or twitterbecause the people that are friends or followers of our readers would most likely to bepunks.

Who would be the audience for your media product?

The audience of my magazine are most likely to be punk males or punk females aged16-30. Majority of the audience for my magazine would be Caucasians or black.Since I’m only planning to sell my magazine in England, majority of my readerswould be people that are seen in Camden, London. A typical reader would be a rebelmale with dyed hair that wears dark colour clothes.