How Did You Attract/Address Your Audience?

Evaluation Task 5

Target Audiences• Primary Audience: These are the targeted group of people that I believe would be

most likely to buy into our film. I think that those interested would be between the ages of 16-24 as the film will require a certain level of focus in order to follow the story of a fast spy thriller. Those aged 16-24 will either be, to the older end of secondary school or at university, assuming a certain level of education. The main gender attracted to our thriller would be boys and young men as they are more commonly into action packed spy films similar to Bourne.

• Secondary Audience: These are the group of people who I think are second most likely to buy into our film. Elderly people, over the age of 60 who are retired from work and watch a significant number of films on the television on Sky, Free View, DvD or Blu-ray etc. They do not watch the film through the cinema unlike our primary audience. They would mainly be middle class as they used to be able to afford going to the cinema when they were younger and being 60 years old they want to be able to do what they used to do in their youth.

The Use of Visual Affects• By using the dynamic boxes in our thriller created during the editing stage, it

makes our product more visually affective and original whilst subtly speeding up the pace of our product. The boxes speed up the pace as there are up to three pieces of footage being played at the same time on the screen so it forces the audience to be alert and watching intently in order to understand the storyline. Our primary target audience is between the ages of 16-24 so by having these visual affects it immediately makes our product more attractive to the younger audience as it becomes an engaging fast action sequence without being overcomplicated so that the younger end of the primary can’t understand.

Music Choice• We chose the music carefully in order to create a sense of the unknown which

would draw in our target audience. Combined with the editing that is purposefully following the un-opened parcel, the music creates suspense as the audience become curious about the content of the parcel. The music implies that there is almost something sinister taking place which the audience don’t know about so it keeps them on the edge of their seats as they become desperate to find out exactly what's happening and the content of the parcel. By using this music it makes our product attractive to our primary audience between the ages of 16-24 as teenagers tend to like the build up and the guessing game that is constructed by the soundtrack that brings an element of the unknown into our product.

Ethical Attractions• By using a number of actors of different ethnicities

and cultural backgrounds it may make our production more popular internationally if it were to reach that scale. The people of these different ethnic groups may be drawn to our product as there are actors featuring that they are more likely to have heard of or that they would see as representing their ethnicity. On the right of the screen there are some examples of the actors we used that have interesting cultural backgrounds. Maxim is Russian, Theo is part Indian and Hendrick is from Antwerp in Belgium.

• The music we have chosen to use in our thriller also has a very cultural feel to it, and in the early stages of the soundtrack it sounds Indian or Egyptian which may attract some ethnical groups

Character Choice• In our media product we have included a wide range of different people. There are

different ethnicities, ages, genders etc. all featuring due to our choice of cast. By having this range of different people it makes our product attractive to a greater number of people.

• Despite our film mainly being aimed at younger boys and men, it is important that we also try to make it more attractive towards females. By casting female actresses in our media product it immediately means that more women are likely to come and watch our product, increasing our total number of viewers as well acting as a point of attraction.

• We also cast some teenagers and elderly people in our production. By having this range of ages it makes our film appeal to more age groups.

• For the teenagers cast we chose to give them costumes that gave an impression of their social group and background. For example Maxim was given a hooded jumper to wear with the hood up. This signifies a rough background, which certain social groups could relate to between the ages of around 14-20 which is within the ages of our primary target audience, these social groups may consequently become attracted to our media product as a result.

• We cast elderly people around their late fourties who are around similar ages to those within our secondary target audience. As a result this could attract more people of these ages to watch our media product.