How effective is the combination of your main product and ancillary texts?

Harry Arnold

• My ancillary text to support my artist, Guillotine, consisted of a digipak and a magazine advert advertising the digipak.

• The digipak includes a bonus extra disk of the making of the artists debut album. This version of the album is for the ‘die hard’ fans of the artist that want more than just the normal album CD version.

• This digipak is for the fans who enjoy physically buying an album rather that streaming an album which is has became the norm as we are seeing the decrease in CD sales.

Task• As well as creating a music video for my main product I

had to create two ancillary texts to coincide with my music video. This included a digipak and a magazine advert.

• How the ancillary texts link to music video is that they compliment each other in terms of style and also help use synergy through promoting one another. For example an audience may see the music video and then want to purchase the digipak, or they may see the magazine advert and buy the digipak and watch the music video.

Magazine Advert• My magazine advert was a successful way of

creating an ancillary text to promote the digipak. From my research I found that magazine adverts often featured an image of the artist, album cover, and record label on them. I decided to incorporate these into to the advert to help show an audience relevant information into the artist and what was being advertised. I added the digipak’s cover into the bottom right of the advert to show the stylistic art work of the cover.

• My magazine advert relates to my digipak as it features the same colour scheme and fonts as seen throughout the digipak maintaining consistency.

Digipak• My digipak features a piece of art as the

front cover. This was chosen as this is conventional for the rock genre. However the digipak features images of the band on other panels and on the track listing. The colour scheme of the digipak relates to the music video and magazine advert. This was to keep the colours constant throughout the products. This colour scheme helps show the bands interest in psychedelic visuals and the gritty look of the digipak helps an audience identify with the raw sound of the artists music.

• From research into other artists in my chosen genre I noticed that many included bonus features within their digipaks. From this I decided to add a bonus DVD which inlcudes the making of the album to give fans purchasing the digipak something extra.

• To conclude, I feel that my ancillary texts helps support my artists music video and links together well. I fell this was successful as I managed to keep a constant colour scheme throughout the products and offer an audience bonus features with the digipak. I kept the rawness throughout all of the products and helped identify the bands sound through the imagery scene in the digipak and magazine advert. The advert and digipak relate to the music video and overall make a good package as a way of promting my artist.