www.slideshare.net/rlabsza

Event Role Players

Buyer Supplier

Partners

The Event

Sponsors Audience

Phil Schaaf, creator, identifies threeunderlying principles:1.Events Management requires sponsors

2.Event Performers requires compensation

3.Sponsors need events for exposure

Buyers

•Corporate – divided into three segments:

Shallow: low budget

Mid-Level: e.g. product launch

Deep: Upmarket events

Buyers

Examples of Corporate Events:•Product Launches•Exhibitions•Training seminars•Team building•Board Meetings

Buyers

• Association“SMERF” MarketSocial Military Educational Religious Fraternal

Not profitable but generally very loyal.

Buyers

• Government

Similar to the Association Buyer - Local authorities / Education Bodies / Health Agencies

SuppliersMain suppliers are Destinations & Venues•Destinations: location is paramountFavourite destinations comprise of the four “A’s”s:

Attractiveness – natural/man made offerings

Amenities – accommodation/entertainment

SuppliersAccess – local transport infrastructure

Ancillary services – health, safety, etc.

Suppliers•Venues: Hotels make up a large portion of Event Venues. Other – Civic Centres / Academic / Purpose-built / Unusual

NB: Vital that you do a SWOT (Strengths; Weaknesses; Opportunities; Threats) Analysis of the venue before finalising the shortlist

Partners•Media

•City or Municipal

•Promotional

•Logistics

•Research or academic

Errol Arendz is a South African designer who is known for dressing and styling numerous celebrities.

He graduated from the Fashion Academy in Johannesburg in 1973, with top honours.

He designed the cabin crew and ground staff uniforms for South African Airways.

Arendz has been operating from the Errol Arendz flagship store at 66 Hout Street, Cape Town, since 1991.

Specs•3 CT based Fashion Designers

•Launch of their Spring 2012 Collection

•Mid July 2012

•120 – 150 guests

Specs

Kirstenbosch

Summary

•Relationship between key role players

•Distinguish between the buyer and supplier

•Different partners

ReferencesCape Argus Pick ‘n Pay Cycle Tourwww.cycletour.co.za

Eddy Cassar PRwww.eddycassar.co.za

University of Cape Townwww.uct.ac.za/research