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Events in Stereo: How to help your events and campaigns succeed #heweb16 #mcs3

Date post: 24-Jan-2017
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@tb623 & @SarahJuliano ! Events in Stereo How to help your campus events & campaigns succeed " # $ % & ' Tiffany Broadbent Beker Sarah Juliano William & Mary HighEdWeb 2016 #mcs3
Transcript

#mcs3 @tb623+&+@SarahJuliano

!Events'in'StereoHow+to+help+your+campus+events+&+campaigns+succeed

"

#

$%

&

'Tiffany+Broadbent+Beker+

Sarah+Juliano+William+&+Mary

HighEdWeb+2016+

#mcs3+

#mcs3 @tb623+&+@SarahJuliano

#MarchOnTribe

#wmgrad #wmForTheBold

#OneTribeOneDay (

Se#ng&Expecta-ons

#mcs3 @tb623+&+@SarahJuliano

When?

,

Who?

+

How?

)

What?

*

Why?

?

#mcs3 @tb623+&+@SarahJuliano

#goals

. )

Event attendance

Channel++engagement+and+followers

Brand+awareness

#mcs3 @tb623+&+@SarahJuliano

Why&Hashtags?

3 Posterity2 Engagement

+ Community

CrossMplaNorm+unity 1 Visibility

/ Searchability

#mcs3 @tb623+&+@SarahJuliano

#wmhc Western+MassachuseVs+Hard+CoreW&M+Homecoming

#wmhomecoming

#mcs3 @tb623+&+@SarahJuliano

Hashtag&Tips

#marchontribe+vs+#MarchOnTribe

4 Specific

/ (Pre)search

5 Readable

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#SusanAlbumParty

#mcs3 @tb623+&+@SarahJuliano

Hashtag&Tips

5 Readable

4 Specific

7 Tested

6 Memorable

/ (Pre)search

Content&Ideas

#mcs3 @tb623+&+@SarahJuliano

Things+folks+want+to+share

Important+event+informaZon8

Contests9

Behind+the+scenes:

Live+coverage;

#mcs3 @tb623+&+@SarahJuliano

#OneTribeOneDay

House+of+Cards Dick+van+Dyke+Show

Scooby+DooLaw+&+Order

#mcs3 @tb623+&+@SarahJuliano

Social&Media&Event&Guide

One Tribe One Day is William & Mary’s giving day: a chance to show the world how much alma mater means to us. On April 19, 2016, William & Mary will celebrate our third annual One Tribe One Day – one extraordinary day of giving back and paying it forward. Throughout the day, from Tokyo to San Francisco, the Tribe community will gather and celebrate around the world. Every gift, of any size, to any school, department or unit makes a difference and helps to strengthen alma mater.

We have created this social media guide to provide the Tribe with suggestions on messaging, as well as to provide applicable hashtags, language and images leading up to, during, and following this day. Help us reach your fellow alumni by sharing One Tribe One Day posts on Facebook, posting photos on Instagram and staying active on Twitter. Follow our progress on all social media platforms and keep the momentum going all day long with the hashtag #OneTribeOneDay!

We greatly appreciate your help furthering this important cause. If you have any questions or need additional guidance at any time, please feel free to contact Sarah Juliano, Social Media & Web Manager for W&M Advancement, at [email protected] or 757-221-1372.

SOCIAL MEDIA GUIDEFOR ONE TRIBE ONE DAY

HASHTAGS

#OneTribeOneDay

#TribePride

#WMAlumni

WEBSITE

One Tribe One Day Website• wm.edu/OTOD

1

@WMAlumni

William & Mary Alumni Association

@WMAlumni

WHO TO FOLLOW

ILLIAM&MARYOFFICE OF UNIVERSITY ADVANCEMENT

W

When+to+use+a+social+media+event+guide(

Include+preMmade+posts+&+shareable+photos<

Web+&+PDF+versions=

Social+Media+Ambassadors>

#mcs3 @tb623+&+@SarahJuliano

U-lizing&your&community

? Offer'content'that'people'want'to'share

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Ask'questions'that'people'will'comment'on @

Crowdsource'photos'from'the'event B

#mcs3 @tb623+&+@SarahJuliano

#MarchOnTribePhoto+courtesy+of+Tribe+AthleZcs

#mcs3 @tb623+&+@SarahJuliano

#MarchOnTribe

#mcs3 @tb623+&+@SarahJuliano

'#MarchOnTribe 3

#mcs3 @tb623+&+@SarahJuliano

C

#MarchOnTribe

& D %

#mcs3 @tb623+&+@SarahJuliano

#MarchOnTribeE Ticket+&+game+info

( Alumni+events

F Social+media

DownloadablesG

Request+to+giveH

News+stories'

C Merchandise

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#MarchOnTribe

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IU"lize'exis"ng'communica"on'

channelsK

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♥ Share'the'loveJMake'it'easy

+

#mcs3 @tb623+&+@SarahJuliano

M #wmgrad

#mcs3 @tb623+&+@SarahJuliano

✓+OnMDemand+Geofilter

✓+PreMevent+publicity✓+Geofilter+zone+signs+✓+Branding+++Kudos!

#wmgrad

You are in a special Snapchat geofilter zone!Snap a photo and show your Tribe Pride.

#wmalumni

SHARE & FOLLOW US @WMALUMNI

#wmgradModerated&realJ-me&social&media&photo&slideshow

#mcs3 @tb623+&+@SarahJuliano

O *

#mcs3 @tb623+&+@SarahJuliano

#wmHomecoming&&&#wmForTheBold

PBuild1up

#mcs3 @tb623+&+@SarahJuliano

#wmHomecoming&&&#wmForTheBold

PBuild1up

#mcs3 @tb623+&+@SarahJuliano

#wmHomecoming&&&#wmForTheBold

PBuild1up

Q Cohesive1branding

#mcs3 @tb623+&+@SarahJuliano

#wmHomecoming&&&#wmForTheBold

PBuild1up

Q Cohesive1branding

R Post:event

#mcs3 @tb623+&+@SarahJuliano

#wmHomecoming&&&#wmForTheBold

PBuild1up

Q Cohesive1branding

R Post:event

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Empire&State&Building&Ligh-ng

Teaser1photo:

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Empire&State&Building&Ligh-ng

Teaser1photo:

.gif1of1lightingS

Facebook1Live;

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Striking&a&balance&between&engagement&&&fundraising

Open1Communication

Knowing1when1to1say1“no”

No1explicit1requests1to1give

PostJevent

#mcs3 @tb623+&+@SarahJuliano

3 Save+your+stuff

)Did+you+meetyour+goals?

#mcs3 @tb623+&+@SarahJuliano

= W&M+Social+Media+Directory:+social.wm.edu/directory+Open+source+directory+project:+ hVps://gitlab.wm.edu/creaZveMservices/socialstreamMopensource++

Resources

= Curated+hashtag+feed:+tagboard.com

= Social+media+photo+slideshow:+eventstag.com+

= Social+media+graphics:+canva.com

= Social+media+guide:+wm.edu/OTOD

= Social+media+archive:+storify.com

#mcs3 @tb623+&+@SarahJuliano

Thank&you!

[email protected]

[email protected]


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