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Every once in a while, there comes a momentous occasion that marks the beginning of a new way of life, one that announces that a Big Change is about to take place. Smoke coming out of factories pronounced the start of the Industrial Revolution. A footprint on the moon announced the beginning of the Space Age.
The 1st of January 2007 was another such occasion. The creation of Synaxis Media marked a new year for the Emirate’s media scene, and signalled the dawn of the Age Digital Out-of-Home Media in the Gulf.
Over the years, the streets of Abu Dhabi have become crowded with advertisements. With so much clutter, advertisers have been racking their minds in trying to devise ways of capturing the attention of their targets. This need for better awareness spawned Synaxis Media. We wanted to bring new ways, new forms of media to help the communication problem.
Synaxis Media is the largest digital out-of-home media company in the Gulf, providing top-of-the-line media solutions and the widest media coverage for some of the world’s biggest advertisers. Our wide array of media solutions – Digital Posters, 360 screens, interactive displays, and the Opulence, the largest LED billboard in the Gulf, Africa, and Europe – help our clients garner six million hits for their advertisements per month. And to give further value to our clients, Synaxis Media has a host of other services such as animation and 3D motion graphics that could change advertisements into memorable ones.
Before you continue on reading, we ask you, “Do you want to be just another brand? Or do you want to be the leader in your market?”
We invite you to make the big change. We ask you to take the digital road less traveled.
Synaxis Media is a subsidiary of Emirates Synaxis Holding – a respected and prominent player in the continuing development of Abu Dhabi and the UAE, one that is strategically investing in key growth areas around the world, from Infrastructure Development to the Energy Industry to Finance IT to Construction, Media & Advertising to EPC to Oil & Gas.
EMIRATES SYNAXIS HOLDING
To be the leader in digital out-of-home media solutions and innovations in the Gulf region – the one that continuously sets the trend in offering the most complete and most innovative solutions.
VISION
To continue to be the leading and biggest provider of innovative products and media spaces in the UAE, while expanding to the rest of the region.
MISSION
CLIENTS
We are visionaries and innovators. We are solution-finders. We are business builders. And we are committed to your brand (anymore, and you might as well marry us).
We are a diverse mix of media planners and buyers, product development specialists, motion graphic artists, sales executives and client service professionals – chosen from all over the world for their skill and experience in handling both local and international brands.
We are your partners.
Not only is she the hippest Managing Director you’ll ever meet, but she’s also a full-time humanitarian. She aided in the successful launch of MTV Arabia, while helping raise awareness for the plight of Palestinian refugees. She is a trainer of sales executives and a teacher at refugee camps. She elevates sales and put up schools. With her ten-plus years in advertising and marketing, Renaid aims to bring Synaxis Media to the forefront of the Gulf’s media industry while helping usher in world peace.
Bienvenido Alambra is a veteran in the Middle East advertising scene. In his two plus decades in the region, he has come up with a myriad of memorable packaging designs, helped start up advertising agencies, managed design studios, get his works featured in newspapers, collected a cabinet-full of awards, and even watched a scud missile light up the midnight sky.
THE PEOPLE
Renaid AbdallahManaging Director
Bienvenido AlambraCreative Director
Hawaii comes to the Gulf! This University of Hawaii alum is famous amongst her colleagues and clients for reflecting the island’s personality. She has the sunniest of dispositions, and a personality that’s as sweet and colorful as Tropical Punch. She also brings that island vibe in her work – calm and relaxed even when faced with a tidal-wave-proportioned pressure of meeting sales targets and deadlines. She also handles the day-to-day operations; manages and trains her team into ecoming a well-oiled machine; and oversees production and media mplementation
Aisha SaadSales Director
Ibrahim Barry has been growing Abu Dhabi brands since 1999. He started his career as an account executive; he then moved over to the Creative side, where he worked as an art director; and now, he is handling production. Ibrahim’s knowledge in the different fields is a definite boon to Synaxis Media. His experience in the different work flows aids in the better training of the staff. Plus, he can be a one-man-ad-agency!
Ibrahim BarryBusiness Development Supervisor
As the name suggests Out-of-Home media is media outside the walls of the house and office.
But more importantly, it is media that you can’t turn it off…Media that you can’t throw it away…Or flip into the next page. Out-of-Home media is the “always-there-media.” It is media that reaches your target consumers everywhere, everyday.
Synaxis Media’s out-of-home media solutions can be found in all of the biggest and most popular shopping malls in Abu Dhabi and Al Ain; and its Opulence¬, the largest LED screen in the region, is situated in one of the city’s busiest intersections.
OUT-OF-HOME-MEDIA
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Poster Advertising in Shopping CentresLarge Posters on boards at the side of the road or on buildingsAdvertising via TV Inside a shopping mall \ centersAdvertising Outside a TaxiAdvertising Outside a BusPoster Advertising at SupermarketsAdvertising on Petrol StationBus stop \ Shelter AdvertisingSmall Poster Sites on the Street (excluding Bus Stops)Advertising Fixed on Moving VechiclesAdvertising at an AirportAdvertising inside restrooms Shopping Centres \ ResturantsAdvertising on the Outside of Call Boxes \ Pay PhonesAdvertising Inside a BusAdvertising Inside a Taxi
According to a recent study, the most effective out-of-home media locations are in the mall and at the side of buildings. Exactly the locations of our media spaces! And from the study, Synaxis Media has the top three areas covered.
To sum it all up, Synaxis Media not only gives the widest media coverage, but also the most effective platform in captivating the consumers’ attention.
Our Digital Posters, 360 Screens and Video Walls can be found in every shopping mall atrium, entrance and passageway, guaranteeing advertising campaigns an exposure of 6 000 000 hits per month.
Large posters on buildings? Check. The Opulence – the largest LED screen in the region – can be found above the Fotouh Al Khair Shopping Center (Marks & Spencer), on Airport Road, approximately 5.5 million cars pass this area monthly.
TV advertisements in shopping malls we also do. TV ads can be broadcasted on our video walls, Digital Posters and 360 Screens.
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Synaxis Media clients enjoy three main advantages to help them grow their brands and businesses:
With Synaxis Media being the largest digital out-of-home media company, advertisers get the widest variety of innovative media solutions to choose from. Plus, we also offer the widest coverage area. Our media screens can be found in all the important malls in Abu Dhabi and Al Ain, guaranteeing a footfall of six million people monthly.
According to research, 76% of young urban professionals notice digital signage advertising in their work, play and social routines. And 60% have taken action after seeing advertisements on a digital signage.
Simply put, digital signage media is captivating and effective in getting the brand message across.
Moreover, digital media allows advertisements the flexibility to be amended or changed overnight as it is easy to upload. Digital media also has the ability to be interactive and can send out information using blue-tooth technology.
You got a normal static print ad? Let us animate it for you, and make the same ad more entertaining, more captivating, more emotionally moving.
In the fight for the consumers’ attention, the more creative and more grabbing your ad, the better.
THE SYNAXIS MEDIA EDGE
SIZE MATTERS!!!
ONE WORD: DIGITAL
AD-TERTAINMENT
Location. Location. Location. Simply put, the best media spaces are the ones on great locations, where people – a whole lot of people – can see the advertisements. With our media solutions placed in Abu Dhabi’s biggest and most popular shopping malls, and on a busy street intersection, we can help clients get as much as 10 million hits a month on their advertising campaign. Yes, you read it correctly…10 million hits.
LOCATION OF MEDIA SPACE
AL WAHDA MALL
AL MARIAH MALL
THE OPULENCE
MARINA MALL
ABU DHABI MALL
AL JIMI MALL
One of the largest high-end shopping malls in the Gulf, Marina Mall is located on the Abu Dhabi Corniche Breakwater, near the Emirates Palace, yacht clubs and expatriate residences. Marina Mall is home to about 400 stores, including IKEA, Zara, Paris Gallery, Louis Vuitton; a major hypermarket, Carrefour; and entertainment outlets such as a five-screen cinema, a bowling alley, and a children’s arcade. Marina Mall is also home to a variety of restaurants (including a luxurious revolving one) and coffee shops. An indoor ski slope is currently in the works.
Have It All goes the slogan of this shopping complex. Indeed. Al Wahda Mall houses 150 international brands, ranging from fashion to jewelries to electronics; Lulu, the largest hypermarket in the capital; Wanasa Land Entertainment Center – a large recreational area complete with a bowling center, a billiard hall, and party halls. Located near the Old Airport Road, Al Wahda Mall is a favorite amongst families and expats.
Monthly Footfall : 2 million people
Monthly Footfall : 1 million people
MARINA MALL
AL WAHDA MALL
** All facts and data were derived from the Middle East Council of Shopping Centres 2008-09
The capital’s middle and upper class gravitate towards Abu Dhabi Mall. Located on the eastern side of Abu Dhabi, on the tourist district, and flanked by two five star hotels, the mall comprises of more than 200 stores, including a Cineplex, world-class bowling lanes, a hypermarket (Abu Dhabi Co-Operative Society) as well as a large food court. The mall also holds the Walkers Club every morning.
Al Mariah Mall, the domed mall along Hamdam Street, has five floors of restaurants, cafes, shopping stores. and various recreational facilities, such as cinemas, bowling lanes and billiard halls. Al Mariah Mall is a favorite hang out place for students, teens and nearby residents.
Monthly Footfall : 1.2 million people
Monthly Footfall : 0.8 million people
ABU DHABI MALL
AL MARIAH MALL
** All facts and data were derived from the Middle East Council of Shopping Centres 2008-09
Home of Carrefour, Gap, Home Center, and Centrepoint, Al Jimi Mall is one of the largest shopping malls in Al Ain. Frequented by UAE Nationals and expatriates, Al Jimi, indeed, is a beehive of activity and great shopping.
Monthly Footfall : 0.8 million people
AL JIMI MALL, AL AIN
The biggest outdoor LED screen in the Gulf, Africa and Europe is located at the heart of the city, above the Fotouh Al Khair Shopping Center (Marks & Spencer), covering two of the main Central Intercity major intersections of Hamdam Street and Zayed the 2nd Street. Approximately 5.5 million cars pass by the aforementioned intersection monthly.
With its position on top of a building combined with a colossal screen that measures 28 meters by 8 meters advertisements are visible from as far as one-kilometer away. Moreover, The Opulence is equipped with the latest pixel-technology, and can handle both static and full motion advertisements.
** From the Auto Volume Report of the Department of Municipal Affair (Municipality of Abu Dhabi)
THE OPULENCE
76%
60%
THE NUMBERS DON’T LIE
The percentage of young urban professionals who are aware of digital signage advertising in their work, play and social routines
people will visit a mall at least once a week inAbu Dhabi8 out of 10
The percentage of mothers who say that digital signage advertising catches their attention
75% The percentage of young urban professionals who report that digital signage advertising is entertaining
41%The percentage of young urban professionals who said they had taken action after seeing advertisements on a digital signage
Digital media refers to media where the content and message are broadcasted on electronic displays, such as LCD and plasma panels, electronic billboards, and projection screens.
The typical reaction of most advertisers when they hear the words “digital media” is to shy away from it. Most advertisers believe that this new media technology comes at a high price. So before you run for the hills, consider the following:
Imagine by the possibilities of what your advertisement can achieve with digital media.
Moving messages have been proven to catch the human eye’s attention a whole lot better than a static advertising banners
The higher brightness of LED Screens allows advertisements to stand out of the crowd both during the day and at night.
Video and animation capabilities
LED Screens allows advertisers to run multiple campaigns / advertisements on the same screens, and allows them to be cost efficient.
DIGITAL MEDIA
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A TV advertisement for the price of a poster?! Only Synaxis Media can make that happen. Digital Posters are eight-foot high structures that can play full motion graphic advertisements for the cost of a poster. Placed in the mall’s high traffic areas, and combined with the Digital Poster’s high-definition screen, advertisements can be seen clearly from as far as twenty feet away.
DIGITAL POSTERS
The 1st Rotating LED Screen in the UAE. The 360 Screens are eight-foot cylindrical structures with rotating 50” screens – here, advertisements rotate along the circular screen, and thus, when the structure is placed at the center of a room, the advertisement can be viewed from all around. Moreover, the 360 LED Screen is a versatile one as it can be split into two 180-degree (semi circle) screens. Thus, advertisers have the option of either playing one advertisement that plays on the whole screen, or two advertisements on two half screens.
OMNIVIEW SCREENS
Learn through play! Engage the senses with our Interactive FX! A projector is mounted on the ceiling, and projects images on the wall or floor that “move” when touched and kicked. The images and content can be altered and tailored to your brand’s needs.
INTERACTIVE FX
Strategically located in main atriums and entrances, along heavy traffic areas and in food courts, these Video Walls are high definition screens mounted on walls. They are available in various ready-made sizes, such as 1x3, 4x3, and 2x2. The size can even be tailored made to any size you require. The Video Walls also have full motion graphics capabilities.
VIDEO WALLS
Escalators, elevators and hallway intersections are the busiest areas in any mall. That’s why we placed the Pillar Digital Posters right smack in the middle of these areas: if you’re going up or down the escalators and elevators, you’ll see these screens. If you’re going through the mall hallways, crossing from one atrium to another, you’re also sure to see these. Pillars provide great structural support for the buildings. Pillar digital posters provide the backbone for any campaign that aims to reach shoppers.
PILLAR DIGITAL POSTERS
Located exclusively in Marina Mall, on the walls of the travelator leading down to Carrefour, is a set of 35 digital screens. Each screen is 32” in size, and displays high quality pictures in high definition and high clarity; and also each screen can play static, full motion graphics and video advertisements. But more than the sheer number of screens, the best thing about the Travelator Digital Wall Posters is that they allow advertisements to be viewed up close.
TRAVELATOR DIGITAL POSTERS
Synaxis Media offers clients two sets of 103” HD Screens – vertical ones and horizontal screens. The vertical or portrait 103” HD Screens are placed at the hallways connecting the old extension to the new extension of Maria Mall. The horizontal 103” HD Screens, on the other hand, are placed at the escalator bridges leading to the basement floor of Marina Mall. These said escalators lead to ever-so-high traffic areas of Carrefour and IKEA.
103” HD SCREENS
While we advocate the use of digital media, we believe that static media – placed in the right locations – could be a great complement to advertising campaigns on digital media.
Our research has shown that static media placed in car parking areas are effective – they get the message across but, at that same, do not pose any risk of distracting drivers. Below you will see the wide range of static media that we offer advertisers.
STATIC MEDIA
For more information you can contacts us in the following ways:
Website: www.synaxis-media.com
Tel: +971 02 403 7888 Fax: +971 02 6763090
email: [email protected] [email protected] (General inquiries)
or pay us a personal visit
1402 Abdulla BuildingAl Salam Street, Abu DhabiUnited Arab Emirates
CONTACT INFORMATION
