E thi M k t N d t K Ab tEverything Marketers Need to Know About Twitter Lists

Rick BurnesHubSpot Marketing ManagerHubSpot Marketing ManagerTwitter: @rickburnes

Agenda

I. About HubSpot & Inbound Marketing

II. What Are Twitter Lists?III. How Marketers Can Use ListsIV How to Get Started With ListsIV.How to Get Started With Lists

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Who’s HubSpot?

• Founded in July 2006 from research at MITy• Cambridge, MA• 2 000+ customers 100+ employees2,000 customers, 100 employees

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Traditional Marketing (Outbound)

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Marketing Today (Inbound)

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Twitter’s Roles in Inbound Marketing

Blogging SEO Email Pay-Per-ClickTwitter

Website Visitors

LeadsT iTwitter

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Customers

Agenda

I. About HubSpot & Inbound Marketing

II. What Are Twitter Lists?III. How Marketers Can Use ListsIV How to Get Started With ListsIV.How to Get Started With Lists

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Is Twitter Like Cotton Candy?

• ColorfulSti k

Flickr: anitacanita

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• Sticky• No nutritional or business value

No! It’s Like Whole Wheat Bread.

• Healthy• Used widely

Flickr: sierravalleygirl

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• Used widely• A basic part of any diet or marketing mix

A Twitter PR AnecdoteNeed to urgently speak with a business that is very actively leveraging social media strategies; for ZDNet

I spoke about our use of social media for biz on 2 panels -

408 555-1234?

http://tinyurl.com/4v4cgh AND http://tinyurl.com/6943l9

I will call you right now

Elapsed Time:50 Minutes50 Minutes

The Problem With Twitter

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Flickr: kefuoe

Lists Give You Control

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Two Kinds of Lists

1. Your Lists• @your_username/your-listname• You create them

2 Other People’s Lists2. Other People s Lists• @username/listname• You follow them

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My ListsTwitters I Follow

Cambridge List

Lists I Created

Marketing List

Bloggers & Reporters

News Feeds

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Lists Help Control the Firehose

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http://twitter.com/rickburnes/cambridge

A List @HubSpot Created That I Follow

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http://twitter.com/HubSpot/inbound-marketing-news

Agenda

I. About HubSpot & Inbound Marketing

II. What Are Twitter Lists?III. How Marketers Can Use ListsIV How to Get Started With ListsIV.How to Get Started With Lists

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Lists Increase Reach

25000@HubSpot Gained 1,004 Followers From Lists

20000

15000

List Followers10000 Followers

0

5000

0Without Lists With Lists

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How Does a Cigar Site Use Lists?

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Become the Source of Cigar Info

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Lists Help Surface PR Opportunities

Need to urgently speak with a business that is veryNeed to urgently speak with a business that is very actively leveraging social media strategies; for ZDNet

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Follow Bloggers & Reporters

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http://twitter.com/HubSpot/bloggers-reporters

Lists Help Personalize Your Company

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Know HubSpotters => Trust HubSpot

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http://twitter.com/HubSpot/hubspotters

Agenda

I. About HubSpot & Inbound Marketing

II. What Are Twitter Lists?III. How Marketers Can Use ListsIV How to Get Started With ListsIV.How to Get Started With Lists

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Start Following Lists

• @HubSpot/inbound-marketing-stars• @HubSpot/inbound-marketing-news

What we’re following

@HubSpot/inbound marketing news• @HubSpot/hubspotters

• @smallbiztrends/small-businesses@smallbiztrends/small businesses

• @nytimes/business-news

• @mashable/social-media-links

• @dannysullivan/searchmarketing

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@ y g

Build Your List

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Add People to Your List

28http://twitter.com/following

Promote Your List

Share your list on Twitter, Facebook, your website & i id t

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& via widgets.

Use Listorious

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http://listorious.com/

Monitor the Lists You’re on

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Problems You Might Encounter

1. Adding people to lists is a pain

2. It’s hard to find good lists to follow.

3. Confusing interface

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Pro Tip: Relax, and keep experimenting.

Ways to Measure Your List

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http://twitter.grader.com/

Lists Now a Factor in Twitter Grade

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Fi l Th htFinal Thoughts …

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Build Leverage

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Too Many Pieces to Put Together!

37d.j.k. on flickr

HubSpot Puts the Pieces Together

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Thank You!Thank You!Sign up for a free trial of HubSpot:S g up o a ee a o ubSpowww.hubspot.com/trial/

Connect with me:LinkedIn: www.linkedin.com/in/rickburnesTwitter: www.twitter.com/rickburnese e co / c bu es

Available to answer questions anytime:Available to answer questions anytime: www.inboundmarketing.com/forum