+ All Categories
Home > Business > Everywhere - Social Local Mobile

Everywhere - Social Local Mobile

Date post: 20-Aug-2015
Category:
Upload: jeremiah-andrick
View: 777 times
Download: 3 times
Share this document with a friend
Popular Tags:
53
Transcript
  1. 1. First Moment of Truth Second Moment of Truth Stimulus Third Moment of Truth Source: Google Zero Moment of Truth
  2. 2. Source: Nielsen 2011
  3. 3. http://www.youtube.com/watch?v=5LysTmwDan8
  4. 4. Source: Nielsen 2011
  5. 5. Source: Google Shopper Study 2012
  6. 6. First Moment of Truth Second Moment of Truth Stimulus www.zeromomentoftruth.com ULTIMATE MOMENT: SHARED EXPERIENCE
  7. 7. RETAIL EVOLUTION
  8. 8. Metrics > Hypothesis > Experiment > Act

Recommended